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Sapol: Seatbelt Safety

 INTEGRATED   AUSTRALIA    February 23, 2024 07:36 (Edited: February 23, 2024 18:36)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/33b23.png&width=200Drivers take time to prepare for their day by putting on clothes, shoes, sunglasses, and a cap to protect themselves from the sun. They'll put on a watch to keep track of time, grab their keys and a mobile phone. This campaign demonstrates the consequences of not doing something as simple as also putting on a seatbelt as part of that routine. This confronting campaign targets drivers who don't understand the potential consequences of not wearing a seatbelt, forget or simply don't care. These are confronting images, but they are very real.

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Aware: Drunk Drivers Stay For Free

 INTEGRATED   SOUTH AFRICA    February 01, 2024 08:37 (Edited: February 01, 2024 19:37)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/aeb18_0003.png&width=200Thousands are killed on South Africa's roads over the holidays, but the direct finger-wagging campaigns don't seem to hit home. So if people aren't afraid of dying, what are they afraid of? Jail. This formed the basis of our tongue-in-cheek road safety campaign for Aware.org where we positioned our country's finest jails as holiday accommodation because that's where many could be staying for free this Festive Season if they drink and drive.

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SFBO: Dogs Without Borders

 INTEGRATED   SPAIN    December 21, 2023 11:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f38a_0001.png&width=200Over half of the world's population still has limited access to critical medical diagnostics especially those living in remote communities. In these isolated areas, many premature deaths could be avoided with just a simple test.

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Webjet: Multicity

 INTEGRATED   AUSTRALIA    December 19, 2023 15:33 (Edited: December 20, 2023 02:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/83f67_0002.png&width=200Webjet, Australia's well known online airline booker introduces us to their new spots

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Motion Sickness: Burner Phone

 INTEGRATED   NEW ZEALAND    December 19, 2023 15:14 (Edited: December 20, 2023 02:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d78d4.png&width=200Feeling the need to feedback? An itch to align? A quick Gmail graze?
To ensure our beloved clients truly committed to putting the tools down this silly season, we equipped them with a relic from a time when bricks roamed the earth. Introducing the Motion Sickness Burner Phone.

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Big M: Milk For Santa

 INTEGRATED   AUSTRALIA    December 15, 2023 08:26 (Edited: December 15, 2023 19:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e300f.png&width=200Every year Santa drinks billions of glasses of plain milk. So to give Santa something more enjoyable, this year Big M have created an Original Chocolate Milk, with bespoke packaging where families can personalise a note to the Big Guy.

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The Gild Group: You Do You

 INTEGRATED   AUSTRALIA    December 14, 2023 13:12 (Edited: December 15, 2023 00:12)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Dec/tn_155287_1702000748_TR_Website_TheGildGroup_2400x1600_V24.jpg&width=200Who said accountants can't be rock stars? The Gild Group are a professional services firm that look after the accounting, wealth management, insurance, legals, strategy and marketing for rock stars, pro athletes, biotech researchers, premium builders and some of the coolest hospitality venues and creative agencies in Australia. But they didn't have a brand to match. We developed a brand for them that showed what's cool about them is they helped their clients by managing the complicated details of their money for them so they can concentrate on being rock stars, celebrity chefs and sports stars.

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Brooklyn MGMT: Book Talented

 INTEGRATED   AUSTRALIA    December 14, 2023 12:54 (Edited: December 14, 2023 23:54)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Dec/tn_155296_1702001321_TR_Website_BROOKLYN_2400x1600_FINAL2.jpg&width=200Brazen Models Becomes Brooklyn MGMT. Brazen Models, founded by Brooklyn Edwards, has been representing Australian models for over 15 years. However, as the business grew, their offer changed and with the addition of actors, content creators, influencers and creatives to their talent mix, the Brazen team knew they had outgrown their name and the brand attached to it. The Reactor was engaged to create a new brand and positioning that captured this change but stayed true to what the original success of the business was built on... their team, and their talent. Introducing Brooklyn MGMT. Book Talented.

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Boring Oat Milk: Quit The Tit

 INTEGRATED   NEW ZEALAND    December 14, 2023 08:38 (Edited: December 14, 2023 19:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1fd41_0000.png&width=200New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why 4 million New Zealanders are still addicted to tit milk. It's also probably why so many struggle to try an alternative, like Boring Oat Milk. Quit the Tit gives Kiwis the option to wean themselves off cow's milk and onto oat milk instead of going cold turkey.

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Gage Roads: Beige Or Gage Eww Yeww

 INTEGRATED   AUSTRALIA    November 25, 2023 06:56 (Edited: November 25, 2023 17:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/55e1c.png&width=200We asked Western Australian's - do you really want to drink another "brewed in a boardroom" beige beer, or open the flavourful, refreshing and proudly independent, Gage Roads? We created Beige Roads Brew Co and its flagship brew Single Bin, a tongue-in-cheek tribute to all the mainstream watery beers owned by giant corporations. What better way to highlight the coastal summer vibes and fierce independence of Gage Roads than creating something they are not.

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Testicular Cancer NZ: The Fondle Filter

 INTEGRATED   NEW ZEALAND    November 15, 2023 11:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F94f80_0000.png&width=200The Fondle Filter reminds guys of a truth they already know it's fun to play with balls. Using Snapchat's AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own. Golf balls, eggs, your mate's bald head, you name it, if it is round it's game on. The Fondler Filter was launched and promoted via OOH during Testicular Cancer month.

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BCP: Aidentical Fans

 INTEGRATED   PERU    November 09, 2023 17:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F90e05.png&width=200Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base.BCP (Banco de Credito del Peru), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence.

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Terra Des Hommes: The Saddest Collection Ever

 INTEGRATED   ITALY    October 20, 2023 17:58 (Edited: October 21, 2023 04:58)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c9168.png&width=200To raise awareness on the increasing sexual violence against girls in Italy, Terre des Hommes and ACNE urge people to put themselves in victims' shoes with the saddest clothing collection ever.

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Shift 20 Initative: Unignorable Adbreak

 INTEGRATED   AUSTRALIA    September 29, 2023 09:09 (Edited: September 29, 2023 19:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1a456.png&width=200Australians with disability make up almost 20% of the population. Yet, in advertising they are only represented 1% of the time. To make people pay attention to the significant under-representation in our adverts and show what true representation looks like, we worked with ten of Australia's most well known brands to swap out key scenes in their adverts to include a person with disability.

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GCash Stories: Real Stories Empowering Real People

 INTEGRATED   PHILIPPINES    September 12, 2023 12:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F91acf_0002.png&width=200The Philippines endured one of the longest pandemic lockdowns: 1,307 days spent in one of the world's strictest protocols. Once lifted, the nation had to battle a slew of other problems such as record-breaking inflation and unemployment.
Agency: Publicis Jimenez Basic



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Ford Cincuentenario: Bronco Grill

 INTEGRATED   PANAMA    August 15, 2023 08:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3e966.png&width=200Independiente Panama created a new accessory for the Ford Bronco to make it even wilder.

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Mayor of London: Say Maaate To A Mate

 INTEGRATED   UK    July 30, 2023 09:29 (Edited: July 30, 2023 19:29)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/01654_0000.png&width=200Mayor of London, Sadiq Khan, and Ogilvy UK unveiled a bold new campaign to empower men and boys to say 'Maaate' to their mates, to challenge misogynistic male behaviour against women and girls nationwide. 'Say Maaate to a mate' is a fully integrated campaign combining creativity and behavioural science, and collaborations with comedian Romesh Ranganathan, social media activist Max Selwood and Top Boy and Noughts Crosses director Koby Adom. Last year the Mayor of London encouraged men to 'have a word' when they witnessed misogyny among their friends in Ogilvy UK's celebrated marketing campaign. This year The Mayor of London suggests what that word could be: Maaate. One word innovatively seeded into popular culture using fly posters, billboards, a Romesh comedy set, a GIF, a partnership with LadBible and Influencers

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Heineken: Celebrate Whatever You Call Us

 INTEGRATED   AUSTRALIA    July 27, 2023 22:26 (Edited: July 28, 2023 08:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0807e_0000.png&width=200Heineken is celebrating its 150th birthday around the world in 2023. To mark the milestone down under, the brand is encouraging Aussies to "Celebrate Whatever You Call Us" in a local campaign that taps into the nation's existing love and creative knack for conjuring up beer or unofficial Heineken nicknames.

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Blind Low Vision NZ: Hi Viz Outdoor

 INTEGRATED   NEW ZEALAND    July 25, 2023 08:05 (Edited: July 25, 2023 18:05)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Jul/tn_151051_1689717955_BLVNZ_OOH-Strand_fullwidth.jpg&width=200Studies have shown that Kiwis think that Blind Low Vision NZ is only for the almost or fully blind, and they are waiting too long to ask for help. Meaning that there are 155,000 New Zealanders who are not accessing tools and support that might help them.

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Science In Sport: The Tour

 INTEGRATED   UK    June 23, 2023 06:43 (Edited: June 23, 2023 16:43)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Jun/tn_148647_1687433196_Hell SiS.jpg&width=200Science in Sport (SiS), the world's leading endurance nutrition brand, has unveiled a new campaign which celebrates the 'beautiful pain' of competing in the Tour de France. "The Tour" developed in partnership with M&C Saatchi London, is the first activity to launch since SiS selected the shop as its lead UK strategic and creative agency following a competitive pitch.

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Mars: For You Who Did That Thing You DId

 INTEGRATED   AUSTRALIA    June 16, 2023 08:09 (Edited: June 16, 2023 18:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cd2af.png&width=200The new platform 'For You Who Did That Thing You Did,' taps into the insight that people engage in a kind of mental self-bribery to complete everyday tasks. Rewarding themselves for finishing the smallest of things. MARS saw an opportunity to own this space, to help consumers celebrate their everyday achievement or 'thing,' and plant the seed that said reward should be a MARS bar with delicious caramel, nougat, and chocolate.

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Alcohol: Think Again What's Your Poison ?

 INTEGRATED   AUSTRALIA    June 09, 2023 11:35 (Edited: June 09, 2023 21:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a0cf0_0000.png&width=200The cumulative harm to health from every drink of alcohol is highlighted in a sobering new campaign live this week, developed by 303 MullenLowe for the Mental Health Commission and Cancer Council WA.
Part of the ongoing Alcohol. Think Again public education initiative, the new 'What's Your Poison?' campaign aims to raise awareness about how alcohol causes harm to health, regardless of how often or in what circumstances it's consumed. It will run across TV, radio, OOH, digital, and social throughout WA from today for the next 12 months.

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IOC / IPC: This is What a Level Playing Field Looks Like

 INTEGRATED   UK    June 07, 2023 13:31 (Edited: June 07, 2023 23:31)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Jun/tn_148180_1686016831_Ocean Liverpool Media Wall.jpg&width=200Ocean Outdoor is tackling bias and discrimination, using the prism of sport to redefine what a level playing field should look like in every aspect of life. For the first time ever, athletes from three of the national bodies recognised by the International Olympic Committee (IOC) and International Paralympic Committee (IPC) - Team GB, ParalympicsGB and Special Olympics GB - have joined together in a digital out of home (DOOH) campaign to recognise the importance and contribution of everyone no matter what their ability, gender, race, sexual orientation or belief.

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Bepanthenol : The Tattoo Wall

 INTEGRATED   ITALY    June 02, 2023 11:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F533e4.png&width=200Cleansing, Hydration, Protection.According to the Bayer brand Bepanthenol Tattoo, these are the three moments at the heart of tattoo skin care, a concept that even today many Italians among the most tattooed in the world tend to overlook.For this reason, in order to attract their attention and raise awareness on the topic, Bayer together with Different -communication company part of UNA Aziende della Comunicazione Unite chose to do something that was absolutely impossible to ignore: The Tattoo Wall,

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WWF: The True Cost of Food

 INTEGRATED   COLOMBIA    May 19, 2023 12:27 (Edited: May 19, 2023 22:27)
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FMay%2Ftn_147683_1684436946_AVOCADO.jpg&width=200
Colombia is a country where food is abundant, but also from a negative perspective, food waste. How can we create awareness in the country so to get people to buy and consume in a responible way? When we see food in a retailer store or market we only see its price, not the price the planet has to pay. We gave a new price for food to make them look like luxury items demosntrating to the people the cost our planet pays.

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Kp O Te Rangi Pikari Mai: Demo

 INTEGRATED   NEW ZEALAND    May 04, 2023 20:41 (Edited: May 05, 2023 06:41)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7d2d6_0000.png&width=200Sick of seeing coronation gossip all over the internet? Pikari Mai is a new online web browser tool that replaces royal gossip and news, with indigenous content pulled from a range of other news sources. Pikari Mai is a new online web browser tool that replaces fanfare and coverage of the royal coronation with indigenous content. The plug-in works by using a data scrape to automatically scan web pages for keywords and visuals relating to the royal family. It then switches this content out for indigenous articles, sourced from multiple indigenous publishers. People who use the plug in will see that royal content is redacted and replaced.

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10PM: Parliament House Spineless

 INTEGRATED   AUSTRALIA    March 30, 2023 22:09 (Edited: March 31, 2023 09:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/91a17_0000.png&width=200Over 1.8 million bacteria-laden, skin-cell-infested mattresses are illegally dumped in Australia every year. Together with Howatson Company and director James Dive, mattress startup 10:PM has turned several of them into guerrilla billboards. Each execution exposes the condemning, rancid stories held within the fibres of competitor's products. A stark contrast to 10:PM's Aussie-made, microbe-neutralising mattresses. Targeting inner-city Sydney suburbs, the 10:PM team located discarded mattresses and wrote bespoke long copy about each one,

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30 Seconds: Lets Clean Things Up

 INTEGRATED   AUSTRALIA    March 30, 2023 22:03 (Edited: March 31, 2023 09:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/96b63_0000.png&width=200There's nothing quite as satisfying as seeing something cleaned right before your eyes. That's the simple insight behind our new creative platform for 30 SECONDS.

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Heinz Brasil: Tattoo Ink

 INTEGRATED   USA    March 29, 2023 21:23 (Edited: March 30, 2023 08:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/49f99.png&width=200Heinz announced today that they are developing and launching a red tattoo pigment using non-harmful ingredients. Called "Heinz Tattoo Ink", the project is a direct response from the brand to their legions of fans, who have always made a point of showing their love through tattoos, and sharing it on social media. The action comes on news that color tattoo ink faces growing restrictions and outright bans in countries around the world.

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ANJ: Anti Gambling Rap

 INTEGRATED   FRANCE    March 23, 2023 08:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F37243_0001.png&width=200Sports betting is a real drug. Yet, their ads are everywhere, abusing the codes of street culture that young people are fond of, to better appeal to them.
With the FIFA World Cup approaching, we created the first rap that reappropriates the codes so prized by sports bettors, to prevent them and dismantle the fantasies about them. 
This track was produced in collaboration with a renowned rapper and beatmaker who has worked with Nekfeu. It was launched on Spotify and Youtube (1.7M streams), then taken up on Tiktok, the most influential rap media (Booska P, Skyrock), as well as in the biggest national media: TF1, BFM, France TV, Le Monde, Le Figaro for a total of over 310 million impressions.

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Coca Cola: Rad Santa

 INTEGRATED   USA    March 23, 2023 08:09 (Edited: March 23, 2023 19:09)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Mar/tn_145794_1679462335_Rad-Santa-1.png&width=200Coca-Cola today announced the launch of "Create Real Magic," making it the first company to use the latest versions of DALL-E and GPT to create AI-based artwork. Available at CreateRealMagic.com, the platform allows people to work with some of Coca-Cola's iconic visual assets such as the contour bottle, Spencerian script logo, Santa Claus and Polar Bears to add in their own creativity. The company is providing people with access to some of the most powerful AI technology currently available. As part of a limited time contest running through March 31, creators in one of the 17 participating countries can submit their artwork to potentially be featured on Coca-Cola's iconic billboards in New York's Time Square and London's Piccadilly Circus.

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New York City: We Love New York 2

 INTEGRATED   USA    March 23, 2023 07:57 (Edited: March 23, 2023 18:57)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Mar/tn_145807_1679464120_WELOVENYC6.jpg&width=200The Partnership for New York City supported by Governor Kathy Hochul and Mayor Eric Adams have launched WE NYC, a multi-channel campaign which runs across all five boroughs of the city starting today. Created by independent creative agency Founders, the campaign has evolved the classic I NY, to now focus on the collective "WE". It is a rallying cry to mobilize the 8.5 million New Yorkers who live across the five boroughs, the 20 million who live in the greater metro region, and everyone else who loves NYC to step in to ensure New York remains the greatest city in the world.

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Wild Secrets: Better with Age

 INTEGRATED   AUSTRALIA    March 21, 2023 11:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd81cc_0000.png&width=200To normalise pleasure for seniors, online sex toy retailer Wild Secrets set out to welcome them into a world they've been stigmatised from, with the 'Better with Age' campaign by The Royals. We tapped into the card that's in the back pocket of every senior in the country, becoming the first adult toy brand to offer a Seniors Card discount. We then promoted the discount through an integrated campaign, inviting older Australians to embrace pleasure. Agency: The Royals

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Visit Canberra: More Than They're Telling Us

 INTEGRATED   AUSTRALIA    March 07, 2023 12:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc5d63.png&width=200Canberra may not have a Great Barrier Reef, a Great Ocean Road or a Great... Opera House, but there’s no denying its array of unique experiences that are often overlooked. There's more than they're telling us.The new campaign sheds light on the many lesser-known gems of Canberra while showcasing the charm and warmth of the people that shape the city, the tourism operators and local advocates.

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Lord Nelson: +35

 INTEGRATED   AUSTRALIA    March 03, 2023 11:00 (Edited: March 03, 2023 22:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/83d85.png&width=200Increasingly, young people are failing to appreciate the refined flavours of well-crafted beer. They mix it with soft drink, garnish with lemons or drink it out of shoes and beer bongs. As one of Australia's oldest craft breweries, Lord Nelson couldn't let their flagship beer, Three Sheets Pale Ale, go unappreciated any longer. So, they officially raised its drinking age to 35 .

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Jim Joseph Foundation:

 INTEGRATED   USA    February 24, 2023 09:46 (Edited: February 24, 2023 20:46)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Feb/tn_144928_1677100402_Website_1.jpg&width=200An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they're a "bad Jew" by not being observant enough. But even those who haven't been to synagogue in years have a deep-if not complicated-connection to their culture and heritage. This rebranding campaign was created for Jews by Jews in a shout out to all the MOTs, no matter how good or bad they might be. And amid the current wave of antisemitism, it's more important than ever for Jews to gain strength from their Jewish identity.
Agency: Common Good


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The Immortal Membership: Unboxing

 INTEGRATED   CANADA    January 11, 2023 09:37 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1f17a_0000.png&width=200Introducing the Immortal Membership: a lifetime ROM membership designed to be passed on after you pass on.

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Gage Roads Brew Co: Finn Singletin - Speech

 INTEGRATED   AUSTRALIA    December 09, 2022 14:24 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb58d2.png&width=200Voting is open in the 2022 GABS Hottest 100 Aussie Craft Beer Poll. This year, Gage Roads wanted to go all in with their legendary Single Fin beer, so we created a political party with a charismatic Prime Tinister: Finn Singletin! The concept leans into typical political campaign video messaging with the first video of five being a national address to the nation.

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BrewDog: Proud Anti Sponsor Of The World Cup

 INTEGRATED   UK    November 08, 2022 21:58 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2022/Nov/tn_141340_1667892155_Brewdog-World FCup1.jpeg&width=200"This isn't a World Cup. It's a World F*Cup. Football's been dragged through the mud before a single ball's been kicked. Let's be honest: Qatar won it through bribery. On an industrial scale.:

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Griffiths Bros: Australia's Coffee Fix

 INTEGRATED   AUSTRALIA    October 13, 2022 12:13 (Edited: February 17, 2023 05:19)
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F75f02.png&width=200Australia's oldest coffee roasters - Griffiths Bros - have launched their next brand campaign with Melbourne advertising agency, The Reactor. ''The Australian coffee landscape is incredibly crowded, with new roasters coming into the market all the time - and disappearing just as quickly'' says The Reactor's Head of Strategy, Angus Smallwood. ''But Griffiths Bros. has been around for over 140 years and has been a central part of the coffee scene in Australia all that time. You don't survive that long in such a competitive environment unless you're delivering a quality product that puts you ahead of your competitors.''


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