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Dr.Jart+ Rubber Mask: The Most Beautiful Adventure in the World

 INTEGRATED   CHINA    June 21, 2018 11:15
https://www.bestadsontv.com/news/https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6b7ef.png&width=200Dr. Jart+ was introducing a new range of skincare masks, each brightly coloured according to its function. Rather than rely on influencers to establish the product’s credentials, we decided to generate compelling content of our own. We proposed the idea of four alien-like young women(Rubber Mask Lovers) with brightly coloured faces to represent the four products. They would be tasked to cross the nation trying to discover all the beauty in the world through a ‘Beautiful Adventure’. These Rubber Mask Lovers approached this journey with a sense of awe and wonder and through social media posts created a huge following. Agency: GBP, Shanghai

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Vodafone: Seniors For Seniors

 INTEGRATED   CZECH REPUBLIC    June 21, 2018 10:57
https://www.bestadsontv.com/news/https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F91434_0000.png&width=200In Czech Republic pensioners feel useless and deserted. Technology deepens their disconnection. Young vendors use too much jargon and don’t have any patience for elders. Technology can be better explained to seniors… by other seniors. McCann, Prague, developed an HR experimental program to reconvert pensioners into Vodafone sales force. The recruitment was based only on 2 criteria: to be over 65 y.o. and know nothing about modern technologies. We redesigned our training program, using less memorization but learning by play. Ageism became a public topic, next to feminism and racism. Czech Senators is supporting the initiative.


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Children of the Streets Society: Change the Story - OOH

 INTEGRATED   CANADA    May 10, 2018 19:10 (Edited: May 11, 2018 05:10)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/May/tn_94363_Change the Story OOH.jpg&width=200Children of the Street Society is a nonprofit organization that aims to prevent the sexual exploitation and human trafficking of youth. Our 2018 awareness campaign, created by Cossette Vancouver, highlights the importance of bystander intervention. Sexual violence is often framed as a women's issue; however, the overwhelming majority of the time, it is men who are the offenders. As a result, Children of the Street Society's new campaign challenges young males to speak out against sexual harassment. We do not intend to shame males, but rather empower them to become allies and supporters of movements against sexual violence that were created by women.

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Newlands Spring Brewing Co.: NotThatNewlands

 INTEGRATED   SOUTH AFRICA    May 09, 2018 18:47
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67970_0001.png&width=200South Africa and Australia are bitter rivals. And they tend not to say nice things about each other. So how did Newlands Spring Brewery, a particularly wily bunch of South Africans, get Aussies to punt their beer? It's all in the name. See there's a Newlands in South Africa. But there's also one down under. So King James Grup, launched Newlands Spring beer down under, asked Australians if they liked the beer - all without telling them which Newlands it came from. And they fell for it. Then, we launched the campaign as the Aussie cricket team arrived for their second test at, you guessed in, Newlands Cricket stadium in Cape Town, South Africa.


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El Tiempo: WomenRewriteWomen

 INTEGRATED   COLOMBIA    May 09, 2018 12:20
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09315_0000.png&width=200Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn't escape from this reality, and we’re still seeing news with sexist headlines.
That's why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen.

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beIN Sports: Be In Bed Campaign

 INTEGRATED   USA    May 01, 2018 11:35
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3fb3a_0002.png&width=200With El Clasico being played at the unusual time of 7AM/EST (4AM/PST), we turned our in-channel programming and social media outlets into sleep-inducing platforms that helped fans in the United States go to bed early and wake up early for the game.

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Young Designers United: The United Collection

 INTEGRATED   NETHERLANDS    April 18, 2018 22:19 (Edited: April 19, 2018 08:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d4bbf_0001.png&width=200Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam's top creative entities, to make a sartorial stance against global polarisation with 'The United Collection'. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed and then reconstructed into fashion statements. 'The United Collection' is launched today (April 17 2018) with an event, a website, an online video and an outdoor campaign, and the garments themselves will be publicly exhibited in Amsterdam.

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Beefeater Pink: Launch Campaign Hero Video

 INTEGRATED   UK    April 07, 2018 08:41 (Edited: April 07, 2018 18:41)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/de36d_0000.png&width=200Beefeater is working with independent agency, Impero, to launch a brand-new product, Beefeater Pink, a fun strawberry take on the classic Beefeater London Dry Gin. The Gin Hub has appointed Impero to launch its newest product, Beefeater Pink. The campaign first launched in Spain, the world's 2nd largest market for gin, and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a full creative campaign, which spans out-of-home, digital, on-trade and social media.

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Goulburn Valley: Food Tours

 INTEGRATED   AUSTRALIA    March 22, 2018 07:28
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F403f1_0002.png&width=200In a time when Australian consumers mistrust the origins of their food, Goulburn Valley Fruit proved its authenticity by showing people the beautiful place their produce comes from.We turned the fruit brand into a tourism brand. The tours began on pack with the GPS coordinates of Goulburn Valley’s orchards applied to every product.

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Nike: Reactland

 INTEGRATED   USA    March 14, 2018 14:56
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F257cd_0000.png&width=200To communicate the feeling of NIKE REACT technology, Nike China and Wieden+Kennedy Shanghai launched an immersive video game experience in store where people can trial the shoes, transport themselves into the game as the main character and enter a fantastic land populated by the soft springy characteristics of NIKE REACT.

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Airbus: Blueprints For The Sky

 INTEGRATED   USA    March 02, 2018 09:16
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53c01.png&width=200There is no doubt that our world is on the cusp of exciting technological advances in aviation. The once speculative arena of science fiction personal transportation, flying cars, unmanned aerial vehicles is underway as the new reality. As the skies get busier systems must be devised to safely accommodate this rise in traffic

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RAC WA: Walkies

 INTEGRATED   AUSTRALIA    February 21, 2018 20:35 (Edited: February 22, 2018 07:35)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4b44a_0001.png&width=200RAC asked J Walter Thompson to create a State Election campaign that got Perth's traffic congestion and WA's regional road-safety issues on the Government's radar. This is how they did it; Meet Bob. Agency: J Walter Thompson, Perth

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Western Australian Police Union: 1.5%

 INTEGRATED   AUSTRALIA    February 19, 2018 16:14

Always: Never Unsanitary Pads

 INTEGRATED   SOUTH AFRICA    February 19, 2018 07:40
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83a6d_0003.png&width=200Branding and communications agency Joe Public United identified that Always, South Africa's leading feminine hygiene product, has a program called Always Keeping Girls in School. This program provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, Joe Public United sent Always a direct mailer asking them to bring their program to OSAAT's Itirele-Zenzele High School in Diepsloot, Johannesburg.

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Hong Kong Tourist Board : Explore the Old Town

 INTEGRATED    February 10, 2018 11:11
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fecde0_0000.png&width=200Hong Kong Tourism Board continues its promotion of Old Town Central, a revamp of the two oldest neighbourhoods in Hong Kong, with an immersive installation that blends art, history and technology. The "Explore Old Town Central" immersive installation showcases detailed illustrations that capture all the characteristics of Old Town Central from art, heritage, dining and culture. Simply hover your hands above the 8 key hotspots on the map to be taken there and interact with different elements of the illustrations.

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Hong Kong Tourism Board: Good Fortune Everywhere

 INTEGRATED   HONG KONG    February 08, 2018 22:15 (Edited: February 09, 2018 09:15)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bb7d6_0000.png&width=200With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city. The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade. Directed by The Sweet Shop's Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional 'fai chun' stores, the Chinese New Year story is told through the eyes of adventurous local children. Agency: Grey Group, Hong Kong

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Upwork: Hey The Rock

 INTEGRATED   USA    January 19, 2018 09:46 (Edited: January 19, 2018 20:46)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd6df_0001.png&width=200In the new "Hey World" campaign from award-winning ad agency Duncan Channon, Upwork playfully raises its hand to offer freelance help to time- or resource-strapped pop culture figures, business icons, institutions and political leaders - among them President Trump, Dwayne "The Rock Johnson, Game of Thrones author George R.R. Martin, Equifax and NASA.

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Hyundai A-League: You've Gotta Have a Team

 INTEGRATED   AUSTRALIA    January 03, 2018 11:06
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0f3f6.png&width=200This is the true story of one kid who inspired millions to pick an A League club to call their own. Enter Yoshi: a 10-year-old football-crazy kid without a team. Every club competed to win him over, tailoring once in a lifetime experiences. Players, fans, and sponsors followed his journey on TV, Cinema, Outdoor, Radio, Digital, Social and PR added the extra fuel making Yoshi an overnight sensation. The campaign via BMF, increased game attendances, TV viewership, club membership and helped secure the A League's biggest ever TV deal. Most importantly, inspired a new generation of fans to find a team.

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London Drugs: The Last-Minute Gifter

 INTEGRATED   CANADA    December 14, 2017 16:19 (Edited: December 15, 2017 03:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/31931_0002.png&width=200Whether it's a master re-gifter, a last-minute gift guru, or a repetitive gift wizard, everybody has at least one notorious gift-giver in their family. In their latest campaign, Canadian retailer London Drugs celebrates these 'Christmas Experts' heroing three gift-givers most families will undoubtedly be familiar with. Using a little humour and magic, the integrated campaign created by Wasserman Partners, Vancouver, strikes a balance between retail advertising and storytelling, proving that with real expertise, anyone can find the perfect gifts this Christmas.

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Access Israel: People Not Symbols

 INTEGRATED   ISRAEL    December 05, 2017 09:51
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F71f65_0000.png&width=200For December 3rd "International Day of Persons with Disabilities", Access Israel the NPO whose mission it is to promote accessibility for people with disabilities in Israel, is replacing all disabled parking spot signs with the pictures of real people.You've probably seen it happen a zillion times and you've maybe even done it yourself once or twice. By that I mean park in a spot for disabled people.

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Diesel: Say No To Uncool Wool

 INTEGRATED   ITALY    November 10, 2017 08:19 (Edited: November 10, 2017 19:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e280d_0000.png&width=200Every year, as soon as Christmas Holidays approach, homes all around the world are invaded by Ugly Wool Sweaters: once an ironic tradition, those sweaters quickly lost their funny touch and became plain boring. To promote its FW17/SS18 collection and fuel a global revolt against Ugly Wool Sweaters, Diesel asked for the help of the highest authority in terms of warm, soft wool.A Cool Diesel Sheep, dressed with leather jacket and denim, will be the brand's amb assador for its new Winter Holidays Global Campaign, 'Say No To Uncool Wool' created by Publicis Italy.

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Friday Health Plans, Inc.: That Friday Feeling

 INTEGRATED   USA    November 07, 2017 13:51 (Edited: November 08, 2017 00:51)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1afc1_0002.png&width=200After a long, draining week, many people see Friday as an oasis from the stress of work and responsibility, and they celebrate the day with the hashtag #FridayFeeling. Aptly named Friday Health Plans applies this concept to health insurance. Our integrated marketing campaign via agency LRXD, accesses out-of-home and pre-roll media to relay this sense of freedom to 27- to 39-year-olds. The 15-second spots use music, special effects (slo-mo, animation) and declarations ('When your insurance rocks as hard as you do') to illustrate the emotion that defines that Friday state of mind.

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Ballantine's Whisky: Open What You’ve Never Opened

 INTEGRATED   UK    October 26, 2017 08:43 (Edited: October 26, 2017 19:43)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c16a1_0000.png&width=200Cubo creates integrated campaign to launch Ballantine’s first Single Malt range 25th October 2017: Ballantine's, the world’s No. 2 largest blended Scotch whisky brand is pleased to share its new integrated campaign from creative agency Cubo. Encouraging consumers to 'Open What You’ve Never Opened', the campaign has been created to celebrate the brand's first ever range of Single Malts.



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Mercedes-Benz Buses: Fire Marks

 INTEGRATED   BRASIL    October 25, 2017 19:04 (Edited: October 26, 2017 06:04)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/399a9_0002.png&width=200'I ride and I care': Mercedes-Benz campaign reveals social stories behind burned buses. Bus driver victim of a fire attack will name a new vehicle. The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country and the numbers keep growing. In order to raise awareness of the population, Mercedes-Benz do Brasil started the "I ride and I care" movement, created by Moma agency. The heart of the campaign is a film that tells the story Jefferson Alves da Silva, a driver who was injured after his bus got criminally fired.


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Western Power: It's On

 INTEGRATED   AUSTRALIA    October 19, 2017 17:17 (Edited: October 20, 2017 04:17)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a33e2.png&width=200Secret love triangles, Sunday sessions and mad engineers – 303 MullenLowe has unveiled 'Stories from the grid', a campaign running in cinema and online, which offers a bird's eye view of Western Power's electricity network of the future. Richard Berney, Executive Creative Director at 303 MullenLowe says: 'We loved this idea of shooting Perth from above to show energy moving, flowing and connecting.' Filmed high above Perth using a fleet of drones, the campaign builds on the launch of 'It's ON', a brand platform developed by 303 MullenLowe earlier this year, which positions Western Power as a network that's 'changing at the speed of life'.


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Voluntarias de Cáncer de Mama Bolivia: The Safest Radiotherapy

 INTEGRATED   BOLIVIA    October 17, 2017 17:27 (Edited: October 18, 2017 04:27)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/44a20.png&width=200The radiotherapy is the only process of treating breast cancer that has collateral effects. In Bolivia 2 out of 10 women lose their lives because of breast cancer. Radio is still the most massive medium in Bolivia, since 8 of 10 Bolivian households own a radio. That's why Agency, Athos, did the "first radiotherapy without collateral effects", a therapy made from the radios of Bolivia providing a direct and effective breast self-test for the simple fact of dancing the song you hear.

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McDonald's Buttermilk Crispy Tenders: : Grandma Has A Life

 INTEGRATED   USA    October 08, 2017 06:32 (Edited: October 08, 2017 17:32)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/51b0f.png&width=200McDonald's has launched a new fully-integrated campaign titled "Buttermilk Crispy Tenders. Grandma Has a Life." Created by We Are Unlimited, the new work consists of 30 pieces of original content that will be running nationally. The campaign demonstrates through light-hearted, humorous activities for grandma and shows the better things she has to do other than cooking, like relaxing at the pool, building puzzles of handsome models, fulfilling her dream of being a stand-up comedian, using VR goggles, online dating, etc.

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Period Equity: Not a Luxury

 INTEGRATED   USA    October 04, 2017 14:32
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ff41_0000.png&width=20036 of US states collect sales tax on tampons and pads, which an organization called Period Equity says makes a woman's period a luxury. To bring light to this inequity, the organization, JWT, The Sweet Shop and model/actor Amber Rose have teamed up for what seems to be a luxurious jewelry ad. The ad calls out that these 36 states, by failing to classify menstrual products as a necessity and denying them an exemption from sales tax, have effectively deemed periods a luxury., so says Period Equity, a national law and policy organization dedicated to advancing menstrual access, affordability and safety.


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Western Power: 360 AWARE

 INTEGRATED   AUSTRALIA    September 21, 2017 15:49
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F670f7_0001.png&width=200Western Power came to 303 MullenLowe for a platform and safety message that would cut through regulatory safety messages and talk directly to contractors.
303 MullenLowe worked with Western Power to develop the safety platform, 360 AWARE. To launch the campaign, safety ambassador Al the Owl delivers the campaign's key message: 'Before anything risky, look 360.' Al is a safety ambassador with a difference: a seasoned contractor with feathers, multiple vertebrae and a thousand-mile stare.

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Renault Formula One: Renault Formula 1 - The Yellow Teapot

 INTEGRATED   FRANCE    September 01, 2017 10:05 (Edited: September 01, 2017 20:05)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6e589.png&width=200When Renault started in Formula One, 40 years ago, they equipped their car - the RS01 - with a revolutionary turbo-charged engine. Ken Tyrrell, the boss of the eponymous team, seeing the smoking car pass in front of his garage, yelled out the nickname 'Yellow Teapot' as a joke. The expression was quickly adopted and the RS01 was thereafter nicknamed The Yellow Teapot. So, as a testimony of its history made out of passion and perseverance, Renault have decided to create the 2017 Yellow Teapot. A real teapot, inspired by the RS01 & RS17 design, that will become the official teapot of the Renault Formula One team, transforming each sip into a sip of pride. Agency: Publicis Conseil

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Zappos.com: Save The Drama

 INTEGRATED   USA    August 31, 2017 18:19 (Edited: September 01, 2017 04:19)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/76b41_0000.png&width=200Advertising agency barrettSF has launched a new campaign for Zappos.com, the online shoe and clothing retailer. Promoting 'Drama-free customer service 24/7,' the campaign touts Zappos's unique and unrivaled customer care. The agency enlisted the help of Comedy Bang! Bang! director Ben Berman to create four television spots.
The spots started airing on August 21st in Portland. They'll be complemented with an out-of-home campaign and radio commercial.

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Nestle Pure Life: Smiling Bottles

 INTEGRATED   TURKEY    August 31, 2017 08:54
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F466e4_0002.png&width=200Integrated campaign created by Project House HAVAS, Turkey for Nestle Pure Life, within the category: Non-alcoholic drinks.

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McCafe: McCafe Hong Kong Brand Revamp

 INTEGRATED   HONG KONG    August 12, 2017 17:44 (Edited: August 13, 2017 03:44)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/833f5_0004.png&width=200Following the introduction of its enticing new Cocoa Tazza brew, McDonald's is back with a social experiment that takes customers on a journey inside each cup of specially brewed McCafe coffee. In May this year DDB Group Hong Kong introduced McCafe's Cocoa Tazza brew. DDB set out to change people's perceptions, and encourage them to re-evaluate their coffee criteria, by turning their focus to what goes on inside the cup instead.

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The New England Revolution

 INTEGRATED   USA    July 27, 2017 09:17 (Edited: July 27, 2017 19:17)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/74ecd_0000.png&width=200It’s little wonder the American Revolution started in New England we're one territorial place. Colonial New Englanders didn't take kindly to being pushed around. And modern New Englanders don't either. We'll defend our home, our roots and our people to the end.In June 2017, the New England Revolution partnered with Boston-based creative agency Arnold Worldwide to capitalize on that passionate truth through the launch of a (first-ever) brand campaign that comes to life through TV/OLV, OOH, radio, game-day print, and social. In partnership with its Creative Agency of Record, the New England Revolution celebrates the defining conflict that gave this team its name, and this region its character.

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Pride In London: The Apology

 INTEGRATED   UK    June 28, 2017 15:16 (Edited: June 29, 2017 01:16)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e24e6_0002.png&width=200This Pride season marks 50 years since Parliament first voted to start legalising homosexuality. Across the UK, Prides will be marching with a message of hope, acceptance, activism and love. Ahead of the London parade on 8th July, Pride in London and WCRS have launched a multi-media campaign, celebrating love in all its forms. The 'Love Happens Here' campaign will play out in two phases; 'Hate' and 'Love'. The first phase draws attention to the rising problem of anti-LGBT hate crime in the London with Guerrilla-style fly-postering across the city, a covert take-over of Wi-Fi networks, statistic led taxi-tops and an event, which all tell stories aimed to raise awareness of the ongoing prevalence of prejudice.

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Glide Fins: FIN FOR A FIN

 INTEGRATED   AUSTRALIA    June 09, 2017 10:12 (Edited: June 09, 2017 20:12)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0ff31_0000.png&width=200FIN FOR A FIN breaks the cycle of revenge killing, in the event of a shark attack. It's a specially marked surf fin that alerts authorities to a surfer's wishes for the shark not to be killed in retaliation. As sometimes the fins are the only thing that survives. When a surfer clips these fins into their surfboard they're literally telling authorities and the world, "If my life's taken, don't take theirs." Whether the surfboard is attached to the roof of a car or being carried into the surf, surfers are making a visible and personal statement for the protection of sharks. Manufactured by Glide Fins, profits are funding the protection of sharks and surfers through mobile alert technology and shark behaviour education. Creating a cycle of coexistence. Not killing. Agency: Leo Burnett, Melbourne

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Gatorade: Hydration Machine

 INTEGRATED   USA    June 04, 2017 08:38
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3f1ca_0004.png&width=200One of the biggest dangers for athletes is dehydration. But athletes don’t always pay attention to it. They often fail to listen and retain information on nutrition, even though it"s crucial to their performance. Gatorade wanted to illustrate hydration in a new way that's both engaging and memorable. The human body is often compared to a machine, so Gatorade brought that metaphor to life. Using CGI, an original kinetic machine was designed to illustrate the science of the body’s hydration and lack thereof in a simple, dynamic way.Agency: VML

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Motorola: Drop Sales

 INTEGRATED   USA    May 26, 2017 11:08
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57211_0000.png&width=200DROID Turbo 2 from Motorola is the first smartphone with a shatterproof screen. Drop Sales was designed to reach consumers while they were using mobile phones and tempt them to drop their phones to demonstrate the importance of the DROID Turbo 2's shatterproof screen. Agency: VML.

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Gatorade: Amplify

 INTEGRATED   USA    May 26, 2017 10:59
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe1bec_0001.png&width=200Athletes are increasingly using mobile technology for music when they workout, which sparked the idea for Gatorade Amplify. It’s the first-ever science-backed, music workout experience on Spotify, designed for competitive athletes. Unlike other playlists, Amplify actually prompts the workout, delivering the right song at the right moment to keep the athlete training. Using a simple interface, athletes select their type of workout and duration. Behind the scenes, Gatorade Amplify searches millions of songs in real-time to deliver not only a personalized playlist but one that scientifically selects songs with attributes that match the intensity of each exercise

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Greenpeace Brasil: Happy Birthday

 INTEGRATED   BRASIL    May 23, 2017 09:13
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b87b_0000.png&width=200Greenpeace, one of the world's leading environmental organizations, has completed 25 years operating in Brazil. Among the activities planned to celebrate this date, the institution has launched a film (https://youtu.be/WFDINaABR6E) created by the ad agency Y&R Brasil

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