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Joburg Ballet: Breaking Ballet

 INTEGRATED   SOUTH AFRICA    November 26, 2018 21:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa913f_0000.png&width=200'Breaking Ballet' is a series of bite-size ballets inspired by today's big stories for Joburg Ballet. Agency: TBWA Hunt Lascaris Durban.

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Gaelic Players Association: You See Players. We See People.

 INTEGRATED   IRELAND    November 20, 2018 12:08 (Edited: November 20, 2018 23:08)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b5d5c_0001.png&width=200Hurling, one of Ireland’s native Gaelic games, draws as many as 82K fans and millions through worldwide TV audiences. These are unpaid athletes who play and commit up to 30 hours a week for the love of the game. They are notable role models throughout Irish communities and beyond, offering a cultural connection to the Irish diaspora across the globe. Once the game is over, they leave the pitch to return to their normal lives as mothers, fathers, and full-time jobs as teachers, engineers and doctors, etc.
 


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Anlene: Who is the athlete?

 INTEGRATED   INDONESIA    November 15, 2018 23:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6488c.png&width=200During Asian Games 2018, Anlene wanted to leverage the conversation regarding sports and active lifestyle. But they were not the sponsors, so FCB, Jakarta, couldn’t show anything about the games, stadium, logos etc. Everyday ordinary people stretch to their limits to fulfill their responsibilities towards families, just like athletes who stretch to their limits to bring glory to the nation.



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Water Corporation (Water Conservation): Nature Knows Best

 INTEGRATED   AUSTRALIA    November 09, 2018 14:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc28da_0004.png&width=200Perth is a thriving, capital city situated on the edge of the Australian desert – so the busy population often forgets that excessive water use can quickly turn a minor concern into a major catastrophe. Based on this problem, we gave nature a voice to point out that humans are the only species on earth that waste water. Using humour to take on this serious issue, the integrated campaign focuses on a team of wildlife vigilantes who enforce water-wise behaviour – assertively educating humans about the small changes we can all make to conserve water for the planet. Agency: The Brand Agency, Perth

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Diabetes WA: If You've Got It, We Get It

 INTEGRATED   AUSTRALIA    November 09, 2018 14:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F86da8.png&width=200The 'If you've got it, we get it." campaign reassures people living with diabetes that there's someone who understands their symptoms. The symptoms won't mean much to people who don't live with diabetes, but that's the idea. Agency: &Partners

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UNIQLO: The Local Ambassador

 INTEGRATED   THAILAND    October 29, 2018 15:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c756_0002.png&width=200From a mall format to a roadside concept, UNIQLO roadside store truly becomes a part of Phattanakan community in Bangkok. Thus, the creative idea from Leo Burnett Bangkok plays around 'local people' inviting 'local people' to celebrate and to welcome new neighbour, UNIQLO Phattanakan. On the opening day, we UNIQLO a press conference to announce plan about the expansion of this new store format and commitment to growing with the local businesses, to help create more job opportunities and boost the local economy. The local ambassadors were invited to give their invitation speech on the opening date. They also invited press, investors and business partners to visit and shop to generate buzz and make the news.

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Volkswagen Group China Import: Hyper Reality Test Drive

 INTEGRATED   UK    October 02, 2018 19:27
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2018%2FSep%2Ftn_97501_Screen+Shot+2018-09-28+at+9.46.16+AM.png&width=200Framestore is proud to present the VW Touareg Hyper Reality Test Drive, unveiled September 26th in Zhuhai, China. Working for Volkswagen Group China Import, and with key technology partner and motion capture specialists Noitom, Framestore built on its aptitude for groundbreaking experiential content to develop the world’s first live VR test drive experience. Released to the press and a crowd of VIPs in Zhuhai, the Hyper Reality Test Drive shows itself to be an experience befitting of the all-new, technology-fuelled Touareg. The experience will be shown to invited key media and investors in Zhuhai for four days, before being presented to selected guests at four regional roadshows around China, culminating in Beijing later in 2018. Seated as passenger in the all-new Touareg on a real-life stunt track, and equipped with a bespoke customised Oculus VR headset, test drive guests are taken on an exhilarating high velocity chase through other-worldly lands, as the vehicle comes under extraterrestrial fire - with only its in-built technology smarts to help. Through an artful interweaving of the physical and virtual, the experience offers users an immersive encounter with the new Touareg: combining real test drive physics with a world class virtual view that, in the manner of the ultimate test drive, delivers on both functionality and thrill.

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Pillow Talk: For The Love Of Comfort

 INTEGRATED   AUSTRALIA    September 28, 2018 09:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdfc4e_0004.png&width=200Comfort is a universal, human truth. We all get it, we all understand it, even if comfort for one person is completely different to another. Therefore, the universality of this new comfort platform gives Pillow Talk the tools they need to build genuine relationships with all Australians, no matter their age or background. So, to launch a brand that completely and utterly champions comfort, McCann turned to Pillow Talk staff – the comfort experts – to tell their own unique stories about what comfort means to them. What resulted was an inspiring and moving brand film that captured genuine emotions from real Pillow Talk staff. The film, launched in cinema, across YouTube and social channels, introduced Pillow Talk’s new brand positioning ‘for the love of comfort’, new logo, and complete new look to Australian’s for the very first time.

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Bienal SP: Turn Off The Auto Mode

 INTEGRATED   BRASIL    September 16, 2018 16:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff9ddf_0003.png&width=20033 biennial of Sao Paulo promoted in print,TV and outdoor by Tech and Soul, Brasil

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Zlatan Ibrahimovic Parfums: Zlatan Sport: The Right Routine

 INTEGRATED   SWEDEN    August 22, 2018 22:32 (Edited: August 23, 2018 08:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/92e14.png&width=200Based upon Zlatan Ibrahimovic himself and the notion that grooming or beauty routines are about creating the best version of ourselves, we launched the Zlatan Sport grooming range under the concept of The Right Routine. As a mobile & social first, integrated campaign, our creative approach began with mapping out an intricate web of assets that checked various boxes in regards to platforms and formats – all of which could be derived from a single half day production. Most importantly, each asset had to be unique, taking a micro native content approach rather than simply publishing the same content in multiple places. The result was a multi-faceted campaign that spanned both pre and post launch phases, and which provided ample amounts of content to satisfy Zlatan’s personal channels, brand owned channels as well as retail and PR outlets. Agency: McCann, Stockholm



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Wrigley's Extra: Extra Support Acts

 INTEGRATED   AUSTRALIA    August 21, 2018 14:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff7e5d_0001.png&width=200Extra wanted to give upcoming artist's their 'Time to Shine'. So, Clemenger BBDO, partnered with 4 of Australia's biggest artists and transformed the pre-roll ads before their music videos into digital support slots. Essentially, replicating the concert experience online. Where you'd normally see an annoying ad you'll now see a live performance from an emerging artist who's been endorsed by the artist you were searching for. User engagement will be used to judge the performances. The acts that retain the most engagement within the pre-roll performance will go on to win - the longer you watch, the more you vote. 16 individual music videos. 60+ pieces of content. The digital campaign was also supported by street posters.

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The One Show : Recruiters

 INTEGRATED   CANADA    August 09, 2018 16:10 (Edited: August 10, 2018 02:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2a306_0001.png&width=200The One Club for Creativity, the world's foremost non-profit organization recognizing creative excellence in advertising and design, today launched a teaser to a humorous new "Win Pencil, Draw Respect" campaign developed by Toronto agency Zulu Alpha Kilo to announce the call for entries for the prestigious 2019 One Show awards. The campaign is being teased now with posters, banners and simple animated videos, to be followed by a series of online videos in the fall. The work uses before-and-after scenarios to depict how the life of a creative person improves dramatically once they win a coveted One Show Pencil: bosses put more faith in you, you get to work on better briefs and maybe even get a raise and better office. But most of all, you get respect.

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Motor Accident Commission of South Australia: Left Behind

 INTEGRATED   AUSTRALIA    July 23, 2018 17:58 (Edited: July 24, 2018 03:58)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3d9ad.png&width=200Regional South Australian men are over represented in road crashes, fatality and serious injury figures. They're not the safer drivers they commonly think, and have an extreme over confidence when they drive alone without their family and friends. So KWP! and the Motor Accident Commission of South Australia set about creating a fully integrated campaign to encourage lone regional drivers to reflect on the lives of those they love, and think about who they'll leave behind.


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Jimmy Brings / Spotify: Songmelier

 INTEGRATED   AUSTRALIA    July 10, 2018 20:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F673d7_0001.png&width=200Eleven has worked with alcohol delivery service Jimmy Brings and Spotify to launch three limited edition wines that marry perfectly with music in a collaboration via Eleven. "The Songmelier" Edition range features an Australian Sparkling, Sauvignon Blanc and Reserve Shiraz, each paired with a Spotify playlist accessible via a code on the label. Each playlist features some of Spotify's most unusual microgenres including Bubblegum Trap, Aussietronica, Chillwave and Electrofox, curated to complement the characters of each drop. Agency: Eleven / TBWA Sydney

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Singapore Kindness Movement: Be Greater

 INTEGRATED   SINGAPORE    July 10, 2018 20:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F058be_0003.png&width=200A nationwide study discovered that Singaporeans and residents believe that they are already kind enough. They are more or less satisfied with the way things are – and have been for the past few years – and see no need to become even kinder. Yet another campaign about kindness would almost fall on deaf ears. The challenge was to redefine it, in a language and concept that would make everyone take notice, and see it with fresh eyes. Greatness. Sports brands hype it up as being the best, or surpassing your limits. In Singapore, it’s perceived as success – financial, career or sporting. Not anymore. True greatness is found not in your bank account, job title or trophy cabinet, but the impact you make and imprint you leave on the world around you with your positive deeds, words and attitude. It’s a challenge that was spread through a comprehensive integrated campaign including a manifesto TVC, print and OOH ads with true stories of greatness, influencers, digital content and even exclusive merchandise.
Agency: 3-Sixty Brand Communications

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SES: Think Before Calling 132 500

 INTEGRATED   AUSTRALIA    July 06, 2018 18:14 (Edited: July 07, 2018 04:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/19f19.png&width=200The SES is a highly skilled emergency service organisation who regularly attend emergency call outs. However, nearly half of SES call outs are for non-emergencies. Black Sheep Advertising were tasked to create a campaign to decrease the percentage of non-emergency calls. By reiterating that the SES is an emergency service, the campaign aims to encourage the public to consider their situation before calling the SES. The result was an integrated campaign including TV, direct mail, outdoor, press, radio, web/digital, social media and an interactive website that provides alternative solutions for non-emergency situations.

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Dr.Jart+ Rubber Mask: The Most Beautiful Adventure in the World

 INTEGRATED   CHINA    June 21, 2018 12:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6b7ef.png&width=200Dr. Jart+ was introducing a new range of skincare masks, each brightly coloured according to its function. Rather than rely on influencers to establish the product’s credentials, we decided to generate compelling content of our own. We proposed the idea of four alien-like young women(Rubber Mask Lovers) with brightly coloured faces to represent the four products. They would be tasked to cross the nation trying to discover all the beauty in the world through a ‘Beautiful Adventure’. These Rubber Mask Lovers approached this journey with a sense of awe and wonder and through social media posts created a huge following. Agency: GBP, Shanghai

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Vodafone: Seniors For Seniors

 INTEGRATED   CZECH REPUBLIC    June 21, 2018 11:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F91434_0000.png&width=200In Czech Republic pensioners feel useless and deserted. Technology deepens their disconnection. Young vendors use too much jargon and don’t have any patience for elders. Technology can be better explained to seniors… by other seniors. McCann, Prague, developed an HR experimental program to reconvert pensioners into Vodafone sales force. The recruitment was based only on 2 criteria: to be over 65 y.o. and know nothing about modern technologies. We redesigned our training program, using less memorization but learning by play. Ageism became a public topic, next to feminism and racism. Czech Senators is supporting the initiative.


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Children of the Streets Society: Change the Story - OOH

 INTEGRATED   CANADA    May 10, 2018 20:10 (Edited: May 11, 2018 06:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2018/May/tn_94363_Change the Story OOH.jpg&width=200Children of the Street Society is a nonprofit organization that aims to prevent the sexual exploitation and human trafficking of youth. Our 2018 awareness campaign, created by Cossette Vancouver, highlights the importance of bystander intervention. Sexual violence is often framed as a women's issue; however, the overwhelming majority of the time, it is men who are the offenders. As a result, Children of the Street Society's new campaign challenges young males to speak out against sexual harassment. We do not intend to shame males, but rather empower them to become allies and supporters of movements against sexual violence that were created by women.

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Newlands Spring Brewing Co.: NotThatNewlands

 INTEGRATED   SOUTH AFRICA    May 09, 2018 19:47
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67970_0001.png&width=200South Africa and Australia are bitter rivals. And they tend not to say nice things about each other. So how did Newlands Spring Brewery, a particularly wily bunch of South Africans, get Aussies to punt their beer? It's all in the name. See there's a Newlands in South Africa. But there's also one down under. So King James Grup, launched Newlands Spring beer down under, asked Australians if they liked the beer - all without telling them which Newlands it came from. And they fell for it. Then, we launched the campaign as the Aussie cricket team arrived for their second test at, you guessed in, Newlands Cricket stadium in Cape Town, South Africa.


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El Tiempo: WomenRewriteWomen

 INTEGRATED   COLOMBIA    May 09, 2018 13:20
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09315_0000.png&width=200Despite the efforts society has made, sexism against women is still a major issue around the world, especially in Latin America. Unfortunately, press doesn't escape from this reality, and we’re still seeing news with sexist headlines.
That's why on the International Women’s Day, El Tiempo, published an open invitation to all the female journalists around the country: to choose a sexist headline and rewrite it from their own point of view. The invitation ignited a conversation on social media. In just a few days, not only journalists, but also hundreds of women rewrote sexist headlines and replaced them with their own words using the #WomenRewriteWomen.

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beIN Sports: Be In Bed Campaign

 INTEGRATED   USA    May 01, 2018 12:35
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3fb3a_0002.png&width=200With El Clasico being played at the unusual time of 7AM/EST (4AM/PST), we turned our in-channel programming and social media outlets into sleep-inducing platforms that helped fans in the United States go to bed early and wake up early for the game.

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Young Designers United: The United Collection

 INTEGRATED   NETHERLANDS    April 18, 2018 23:19 (Edited: April 19, 2018 09:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d4bbf_0001.png&width=200Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam's top creative entities, to make a sartorial stance against global polarisation with 'The United Collection'. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are deconstructed and then reconstructed into fashion statements. 'The United Collection' is launched today (April 17 2018) with an event, a website, an online video and an outdoor campaign, and the garments themselves will be publicly exhibited in Amsterdam.

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Beefeater Pink: Launch Campaign Hero Video

 INTEGRATED   UK    April 07, 2018 09:41 (Edited: April 07, 2018 19:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/de36d_0000.png&width=200Beefeater is working with independent agency, Impero, to launch a brand-new product, Beefeater Pink, a fun strawberry take on the classic Beefeater London Dry Gin. The Gin Hub has appointed Impero to launch its newest product, Beefeater Pink. The campaign first launched in Spain, the world's 2nd largest market for gin, and will roll out to 12 additional markets over the summer. Impero has developed an entirely new visual identity for the gin as well as a full creative campaign, which spans out-of-home, digital, on-trade and social media.

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Goulburn Valley: Food Tours

 INTEGRATED   AUSTRALIA    March 22, 2018 08:28
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F403f1_0002.png&width=200In a time when Australian consumers mistrust the origins of their food, Goulburn Valley Fruit proved its authenticity by showing people the beautiful place their produce comes from.We turned the fruit brand into a tourism brand. The tours began on pack with the GPS coordinates of Goulburn Valley’s orchards applied to every product.

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Nike: Reactland

 INTEGRATED   USA    March 14, 2018 15:56
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F257cd_0000.png&width=200To communicate the feeling of NIKE REACT technology, Nike China and Wieden+Kennedy Shanghai launched an immersive video game experience in store where people can trial the shoes, transport themselves into the game as the main character and enter a fantastic land populated by the soft springy characteristics of NIKE REACT.

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Airbus: Blueprints For The Sky

 INTEGRATED   USA    March 02, 2018 10:16
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53c01.png&width=200There is no doubt that our world is on the cusp of exciting technological advances in aviation. The once speculative arena of science fiction personal transportation, flying cars, unmanned aerial vehicles is underway as the new reality. As the skies get busier systems must be devised to safely accommodate this rise in traffic

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RAC WA: Walkies

 INTEGRATED   AUSTRALIA    February 21, 2018 21:35 (Edited: February 22, 2018 08:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4b44a_0001.png&width=200RAC asked J Walter Thompson to create a State Election campaign that got Perth's traffic congestion and WA's regional road-safety issues on the Government's radar. This is how they did it; Meet Bob. Agency: J Walter Thompson, Perth

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Western Australian Police Union: 1.5%

 INTEGRATED   AUSTRALIA    February 19, 2018 17:14

Always: Never Unsanitary Pads

 INTEGRATED   SOUTH AFRICA    February 19, 2018 08:40
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F83a6d_0003.png&width=200Branding and communications agency Joe Public United identified that Always, South Africa's leading feminine hygiene product, has a program called Always Keeping Girls in School. This program provides donations of sanitary pads, as well as empowering educational talks on feminine hygiene and puberty. Because One School at a Time is also committed to always keeping their female learners in school, Joe Public United sent Always a direct mailer asking them to bring their program to OSAAT's Itirele-Zenzele High School in Diepsloot, Johannesburg.

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Hong Kong Tourist Board : Explore the Old Town

 INTEGRATED    February 10, 2018 12:11
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fecde0_0000.png&width=200Hong Kong Tourism Board continues its promotion of Old Town Central, a revamp of the two oldest neighbourhoods in Hong Kong, with an immersive installation that blends art, history and technology. The "Explore Old Town Central" immersive installation showcases detailed illustrations that capture all the characteristics of Old Town Central from art, heritage, dining and culture. Simply hover your hands above the 8 key hotspots on the map to be taken there and interact with different elements of the illustrations.

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Hong Kong Tourism Board: Good Fortune Everywhere

 INTEGRATED   HONG KONG    February 08, 2018 23:15 (Edited: February 09, 2018 10:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bb7d6_0000.png&width=200With Chinese New Year a couple of weeks away, the Hong Kong Tourism Board finds fortune everywhere in their bustling and energised city. The 90-second film follows the story of a brother and sister duo determined to collect as much fortune as they can in preparation for Chinese New Year and Hong Kong's signature event, the International Chinese New Year Night Parade. Directed by The Sweet Shop's Andrew Lang, viewers find themselves on a journey of discovery visiting many of the must-see locations at this festive time of the year. From the tranquillity of Man Mo temple to a beautiful flower market and onwards to traditional 'fai chun' stores, the Chinese New Year story is told through the eyes of adventurous local children. Agency: Grey Group, Hong Kong

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Upwork: Hey The Rock

 INTEGRATED   USA    January 19, 2018 10:46 (Edited: January 19, 2018 21:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd6df_0001.png&width=200In the new "Hey World" campaign from award-winning ad agency Duncan Channon, Upwork playfully raises its hand to offer freelance help to time- or resource-strapped pop culture figures, business icons, institutions and political leaders - among them President Trump, Dwayne "The Rock Johnson, Game of Thrones author George R.R. Martin, Equifax and NASA.

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Hyundai A-League: You've Gotta Have a Team

 INTEGRATED   AUSTRALIA    January 03, 2018 12:06
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0f3f6.png&width=200This is the true story of one kid who inspired millions to pick an A League club to call their own. Enter Yoshi: a 10-year-old football-crazy kid without a team. Every club competed to win him over, tailoring once in a lifetime experiences. Players, fans, and sponsors followed his journey on TV, Cinema, Outdoor, Radio, Digital, Social and PR added the extra fuel making Yoshi an overnight sensation. The campaign via BMF, increased game attendances, TV viewership, club membership and helped secure the A League's biggest ever TV deal. Most importantly, inspired a new generation of fans to find a team.

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London Drugs: The Last-Minute Gifter

 INTEGRATED   CANADA    December 14, 2017 17:19 (Edited: December 15, 2017 04:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/31931_0002.png&width=200Whether it's a master re-gifter, a last-minute gift guru, or a repetitive gift wizard, everybody has at least one notorious gift-giver in their family. In their latest campaign, Canadian retailer London Drugs celebrates these 'Christmas Experts' heroing three gift-givers most families will undoubtedly be familiar with. Using a little humour and magic, the integrated campaign created by Wasserman Partners, Vancouver, strikes a balance between retail advertising and storytelling, proving that with real expertise, anyone can find the perfect gifts this Christmas.

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VIEW THE CAMPAIGN MICROSITE CONCEPT
VIEW THE INTERACTIVE GIFT FINDER CONCEPT

Access Israel: People Not Symbols

 INTEGRATED   ISRAEL    December 05, 2017 10:51
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F71f65_0000.png&width=200For December 3rd "International Day of Persons with Disabilities", Access Israel the NPO whose mission it is to promote accessibility for people with disabilities in Israel, is replacing all disabled parking spot signs with the pictures of real people.You've probably seen it happen a zillion times and you've maybe even done it yourself once or twice. By that I mean park in a spot for disabled people.

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Diesel: Say No To Uncool Wool

 INTEGRATED   ITALY    November 10, 2017 09:19 (Edited: November 10, 2017 20:19)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e280d_0000.png&width=200Every year, as soon as Christmas Holidays approach, homes all around the world are invaded by Ugly Wool Sweaters: once an ironic tradition, those sweaters quickly lost their funny touch and became plain boring. To promote its FW17/SS18 collection and fuel a global revolt against Ugly Wool Sweaters, Diesel asked for the help of the highest authority in terms of warm, soft wool.A Cool Diesel Sheep, dressed with leather jacket and denim, will be the brand's amb assador for its new Winter Holidays Global Campaign, 'Say No To Uncool Wool' created by Publicis Italy.

VIEW THE DRESSING A SHEEP WEB FILM
VIEW THE HOW TO WRAP SPOT
VIEW THE HOW TO MAKE SPOT
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VIEW THE PRINT AD

Friday Health Plans, Inc.: That Friday Feeling

 INTEGRATED   USA    November 07, 2017 14:51 (Edited: November 08, 2017 01:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1afc1_0002.png&width=200After a long, draining week, many people see Friday as an oasis from the stress of work and responsibility, and they celebrate the day with the hashtag #FridayFeeling. Aptly named Friday Health Plans applies this concept to health insurance. Our integrated marketing campaign via agency LRXD, accesses out-of-home and pre-roll media to relay this sense of freedom to 27- to 39-year-olds. The 15-second spots use music, special effects (slo-mo, animation) and declarations ('When your insurance rocks as hard as you do') to illustrate the emotion that defines that Friday state of mind.

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VIEW THE DISCO SPOT
VIEW THE PARTY SPOT
VIEW THE BOOTY AD
VIEW THE LIVIN AD
VIEW THE ROCKS AD
VIEW THE DGAF GIF
VIEW THE GENERIC DRUGS GIF
VIEW THE GRABBING LIFE BY THE HORNS GIF

Ballantine's Whisky: Open What You’ve Never Opened

 INTEGRATED   UK    October 26, 2017 09:43 (Edited: October 26, 2017 20:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c16a1_0000.png&width=200Cubo creates integrated campaign to launch Ballantine’s first Single Malt range 25th October 2017: Ballantine's, the world’s No. 2 largest blended Scotch whisky brand is pleased to share its new integrated campaign from creative agency Cubo. Encouraging consumers to 'Open What You’ve Never Opened', the campaign has been created to celebrate the brand's first ever range of Single Malts.



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Mercedes-Benz Buses: Fire Marks

 INTEGRATED   BRASIL    October 25, 2017 20:04 (Edited: October 26, 2017 07:04)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/399a9_0002.png&width=200'I ride and I care': Mercedes-Benz campaign reveals social stories behind burned buses. Bus driver victim of a fire attack will name a new vehicle. The act of burn buses in Brazil is a sad reality that causes not only financial losses, but mainly social casualties too. From January 2004 until today, more than 2,000 vehicles were set on fire in the country and the numbers keep growing. In order to raise awareness of the population, Mercedes-Benz do Brasil started the "I ride and I care" movement, created by Moma agency. The heart of the campaign is a film that tells the story Jefferson Alves da Silva, a driver who was injured after his bus got criminally fired.


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