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News Corp: Get Read On Today The "Get a Read on Today" campaign centred on a powerful creative idea: positioning News Corpâs NCA Metro Mastheads as the essential tool for navigating the complexities of modern life. The core insight, that Australians felt overwhelmed and anxious about the future, led to the development of the platform line "Get a Read on Today." VIEW THE SPOT Blundstone: Well Worn These boots won't change your life, but your life will change these boots. To acknowledge the fact that Blundstones get better the more you wear them and the more you do in them and are worn by interesting people the world over, Blundstones have launched a new global platform, Well Worn.VIEW THE SPOT VIEW OUTDOOR VIEW THE 3 ADS Knorr: Make It Ngqo Katlego and Knorr make the good stuff irresistible.Weâve all been there. Weâve measured out the ingredients perfectly, followed the instructions to a T and ⦠it tastes good, but itâs not yet great. Until you add that one secret flavour which makes the dish really fly. VIEW THE SPOT Petshop Science: I Made That Where Art and Science meet: Katlego drops his latest pet project.Petshop Science is no ordinary pet store. But then Katlego Baaiste is no ordinary Director. So, it makes sense that 99c, Petshop Scienceâs agency, entrusted their board to him. VIEW THE 2 SPOTS Love Better: Lovecreepnz Young love is the BEST. Itâs full of juicy, hot and heavy feelings. But those amazing feelings can turn into something else. The mist of love can cloud controlling behaviour; actions that in isolation appear loving, but when they become a pattern, are anything but. VIEW THE CONCEPT Chile Government Mint : Valuable WomenHeinz Ketchup: It Has To Be Heinz To bring to life the global Heinz brand platform âIt has to be Heinzâ in an Australian context we needed to show the unique ways we engage with Tomato Ketchup down under. Australians slather sauce on pretty much anything, which means it tends to get on everything.VIEW THE 6 SPOTS VIEW 3 OUTDOORS Farmers Union: Tub Aware In Australia each person throws out more than $2000 worth of food a year, most of which could have been eaten such as fruit, vegetables and leftovers.Farmers Union Greek style yogurt has the flavour that can go with anything and makes everything delicious. VIEW THE CONCEPT VIEW OUTDOOR VIEW THE ADS Mad Mex : The Permanent Food Coma The Big Burrito from Mad Mex is a 1kg monster thatâs only available for 6 weeks every year. And this year it was going to be paired with a 500ml Liquid Death. VIEW THE SPOT Tesalia Company: Unrepeatable Commercials Güitig is the unique sparkling water in the world that has unrepeatable bubbles because the Cotopaxi, the highest active volcano in the world naturally produces a unique sparkling water due to its unique geologic default.It takes more than 35 years no make naturally each bubble. VIEW THE SPOT VIEW THE CONCEPT VIEW OUTDOOR VIEW THE AD Nikon: Kidinfluencers Photography is not accessible for marginalised youth in South Africa.Itâs not even considered as a career because most students in underprivileged high schools are not aware it exists. We needed a disruptive influencer strategy that would engage young people in high schools, and still appeal to our core photography community. VIEW THE SPOT VIEW THE 2 ADS Four'N Twenty: Running On Paris Time Being a sports a fan is hungry work - especially when you're supporting a team that's competing at 3am for 14 days straight. This is Australia's reality during the Paris Olympics. As the Official Pie of the Australian Olympic Team, Four'N Twenty wanted to celebrate the dedicated fans who are putting their country before their sleep. VIEW THE SPOT PLAY THE SPOT VIEW 3 OUTDOORS Binge: House Of The Dragon To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. With the help of cult hot sauce label âBunstersâ we developed two unique (and f**king hot) recipes for each of the warring houses - a black sauce for the Dracarys and a green sauce for the King Aegon supporters. VIEW THE CONCEPT Change The Ref: Save Us From The USA Joaquin Oliver was murdered in the Parkland school shooting on Valentine's Day in 2018. Six years later, his parents, Manuel and Patricia Oliver, co-founders of the anti-gun violence organization Change the Ref, continue to cast a harsh spotlight on this tragic realityâthis time, with a provocative international awareness campaign titled, 'Save us from the USA'. The disruptive campaign, which launched across billboards, kiosks and wild postings in London, Madrid, Paris and Lisbon, and will continue to roll out in select markets globally, VIEW THE SPOT AND 4 PRINT The Irish Emigration Museum: The Love Story Before Love Story EPIC The Irish Emigration Museum uncovered the fact that Taylor Swiftâs great-great-great-grandparents met on a boat while emigrating from Ireland to the USA in 1836. So we told their story to the world as âThe Love Story Before Love Storyâ.VIEW THE 4 OUTDOORS Lipton: Save Our Summer adam&eveDDB has launched a new pan-European campaign for Lipton Ice Tea titled "Save Our Summer (SOS)." The campaign features an SOS Squad in bright yellow uniforms who humorously resolve common summer problems, such as clearing pool crowds in shark suits and providing pigeon decoys with bread cloaks. VIEW THE 4 SPOTS VIEW OUTDOOR Heinz X Kappa: The Heinz Uniform With the new 24/25 season football kits and sponsors being revealed at club level all across Italy, Heinz and Kappa have collaborated to tap into the end of season football conversation linking the worlds of food and football with their very own âkitâ. While itâs an ambition for most brands to become the main sponsor on a top teamâs jersey, Heinz is focusing on the most important team of all: the one working outside the stadiums, feeding the legions of fans week in, week out, all over the country.VIEW THE CONCEPT Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR Fashion Revolution Germany: The 1 Hour Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT Dineamic: Simple A campaign thatâs made honest, in the spirit of Dineamicâs honest ready-made meals. Every ad is a reality check that serves up the honest truth about how hard eating and cooking well can be, and reminds people thereâs simpler and tastier solution waiting in the freezer.VIEW THE 2 SPOTS VIEW 2 OUTDOORS The We Love NYC Collection: The Ratvertising Collection
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May 08, 2024 13:06  "The Ratvertising Collection": Turning NYC trash into fashion. A fresh new campaign hits the streets of New York City, featuring the city's imperfections: notorious rat infestations, trash, and soaring rent prices. In a guerrilla "The Ratvertising campaign", led by a mascot-like figure called "RONY" (Rats of New York), the collection aims to turn the negative conversations surrounding the city into wearable items for sale.The Ratvertising Campaign was created by Founders, an independent advertising agency (www.founders-agency.com) VIEW THE SIX ADS NZ Transport Agency: Waka Kotahi NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE SPOT VIEW THE AD PLAY THE SPOT Fanta: We Pay For It Adolescence is the stage of firsts: the first car, the first party, the first relationship, and so on. But let's be real, most of those times and with teenagers scratching their parents car or the sink shattered after hosting a party. How can Fanta refresh those moments?VIEW THE SPOT Samsung Galaxy: The First Watch Face For Our Solar System A special innovation has emerged from the collaboration between the European Space Agency (ESA) and the technology company Samsung: Galaxy Time The watch face for our solar system. The Galaxy Time watch face, available for all smartwatches with the Wear OS operating system, showcases a unique minimalist design and provides the local time for all eight planets, VIEW THE CONCEPT Water Can: Sweat Shirt Vouchers Heat and dehydration contributed to more deaths at music festivals than drugs last year. So this festival season, Water Can came up with a shirt that reacts in real time with your sweat to remind you to stay hydrated when you need to be. Once youâre hot and sweaty enough, the design on the front of the shirt would change out to reveal a voucher for a free Water Can. VIEW THE CONCEPT VIEW THE AD Berger: Back For over 100 years, Berger has been the painters' secret. Speaking to trade painters directly, the new campaign shines a light on their unique experiences and tricks of the trade VIEW THE 3 SPOTS VIEW OUTDOOR Think! Road Safety: Reality Hits Hard Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.VIEW THE 10 ADS The Wholegreen Bakery: The Cardboard Cake.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Mar/tn_159366_1710287232__HERO_Cake (2).jpg&width=200") "Let them eat Cardboard?" In a twist on Marie Antoinette's famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Literally.VIEW THE CAMPAIGN Nana: Taboo Notes The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And this shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate.VIEW THE 3 SPOTS Kalua: St Patricks Day Called Bored Of Stout Wieden Kennedy, London and Kahlúa have teamed up to create this St. Patrick's Day film offering an apealing alternative to Guinness, the espresso martini.VIEW THE SPOT VIEW OUTDOOR VIEW THE AD O Boticário: Extinto Created by AlmapBBDO, the initiative is supported by the Boticario Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro's Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.VIEW THE CONCEPT VIEW OUTDOOR VIEW THE 2 ADS Sapol: Seatbelt Safety Drivers take time to prepare for their day by putting on clothes, shoes, sunglasses, and a cap to protect themselves from the sun. They'll put on a watch to keep track of time, grab their keys and a mobile phone. This campaign demonstrates the consequences of not doing something as simple as also putting on a seatbelt as part of that routine. This confronting campaign targets drivers who don't understand the potential consequences of not wearing a seatbelt, forget or simply don't care. These are confronting images, but they are very real.VIEW THE 2 SPOTS VIEW 3 OUTDOORS PLAY THE SPOT Aware: Drunk Drivers Stay For Free Thousands are killed on South Africa's roads over the holidays, but the direct finger-wagging campaigns don't seem to hit home. So if people aren't afraid of dying, what are they afraid of? Jail. This formed the basis of our tongue-in-cheek road safety campaign for Aware.org where we positioned our country's finest jails as holiday accommodation because that's where many could be staying for free this Festive Season if they drink and drive.VIEW THE SPOT VIEW OUTDOORS VIEW THE ADS PLAY THE RADIO SPOTS SFBO: Dogs Without Borders Over half of the world's population still has limited access to critical medical diagnostics especially those living in remote communities. In these isolated areas, many premature deaths could be avoided with just a simple test. VIEW THE SPOT Webjet: Multicity Webjet, Australia's well known online airline booker introduces us to their new spotsVIEW THE 2 SPOTS Motion Sickness: Burner Phone Feeling the need to feedback? An itch to align? A quick Gmail graze? To ensure our beloved clients truly committed to putting the tools down this silly season, we equipped them with a relic from a time when bricks roamed the earth. Introducing the Motion Sickness Burner Phone. VIEW THE AD VIEW THE CONCEPT VIEW OUTDOOR Big M: Milk For Santa Every year Santa drinks billions of glasses of plain milk. So to give Santa something more enjoyable, this year Big M have created an Original Chocolate Milk, with bespoke packaging where families can personalise a note to the Big Guy.VIEW THE FIRST AD VIEW THE SECOND AD VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW THE CONCEPT The Gild Group: You Do You Who said accountants can't be rock stars? The Gild Group are a professional services firm that look after the accounting, wealth management, insurance, legals, strategy and marketing for rock stars, pro athletes, biotech researchers, premium builders and some of the coolest hospitality venues and creative agencies in Australia. But they didn't have a brand to match. We developed a brand for them that showed what's cool about them is they helped their clients by managing the complicated details of their money for them so they can concentrate on being rock stars, celebrity chefs and sports stars.VIEW OUTDOOR & PRINT ADS Brooklyn MGMT: Book Talented Brazen Models Becomes Brooklyn MGMT. Brazen Models, founded by Brooklyn Edwards, has been representing Australian models for over 15 years. However, as the business grew, their offer changed and with the addition of actors, content creators, influencers and creatives to their talent mix, the Brazen team knew they had outgrown their name and the brand attached to it. The Reactor was engaged to create a new brand and positioning that captured this change but stayed true to what the original success of the business was built on... their team, and their talent. Introducing Brooklyn MGMT. Book Talented.VIEW OUTDOOR & BRAND WORK Boring Oat Milk: Quit The Tit New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why 4 million New Zealanders are still addicted to tit milk. It's also probably why so many struggle to try an alternative, like Boring Oat Milk. Quit the Tit gives Kiwis the option to wean themselves off cow's milk and onto oat milk instead of going cold turkey. VIEW THE SPOT VIEW THE CONCEPT VIEW OUTDOOR |
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From Chile a new spot to explain the relationship between money and women