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Bega Cheese: Purple Hive Project

 INTEGRATED   AUSTRALIA    July 28, 2020 17:24 (Edited: July 29, 2020 03:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0c360_0000.png&width=200Bega Cheese Limited (Bega) have launched a new honey product, B honey. Created with creative agency Thinkerbell, B honey is focused on the proposition 'it all starts with a bee'. Inherent to B honey is a commitment from Bega to support the honey bees. To this end Bega and Thinkerbell have developed and launched the 'Purple Hive Project', an innovation designed to try to ensure the viability of the Australian honey industry, not just for B honey, but for all honeybee pollination dependent industries.


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ASB Bank: Borrow The All Blacks

 INTEGRATED   NEW ZEALAND    July 24, 2020 14:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf7bb_0001.png&width=200ASB gets behind small businesses by giving them a chance to “Borrow an All Black” via WiTH Collective

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South Australian Police: Smarten up. Buckle up.

 INTEGRATED   AUSTRALIA    July 10, 2020 22:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb058b.png&width=200Failure to wear a seatbelt is one of the leading causes of road fatalities in Australia. Approximately 20% of drivers and passengers killed in crashes are not wearing seatbelts. Unrestrained drivers and passengers are 8 times more likely to be killed in a crash. Wearing a seatbelt reduces the risk of fatal or serious injury by up to 50%. Despite these facts, a large number of Australians continue to not wear seatbelts. Which made us ask, are they just stupid?
Agency: kwp!, Adelaide


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UK Government: Enjoy Summer Safely, Piccadilly Circus

 INTEGRATED   UK    July 06, 2020 20:04 (Edited: July 07, 2020 06:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1b06c_0000.png&width=200As restrictions begin to ease, some of the UK's most loved brands, including Boots, Carex and O2 have come together to embed the safe behaviours and hygiene habits as part of everyday life. They are joined by other brands from the wider hospitality sector, such as McDonalds and Greene King, who are also championing a safety-first approach to reopening the UK economy. The campaign celebrates the opening of key businesses, such as pubs, restaurants, hairdressers and barbers and aims to encourage people to go back to things they have missed, as long as they follow the Covid-19 secure guidelines wherever they are.
Agency: MullenLowe, London

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M-150: The Underdog Story

 INTEGRATED   THAILAND    July 01, 2020 20:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1b56.png&width=200One of the most iconic of sports passion throughout Srisaket's journey was M-150's yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets.
Agency: Brilliant & Million

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Fundación MAISA: #ItWouldBeLike

 INTEGRATED   COLOMBIA    June 25, 2020 18:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116662_1593029003_EN_POST_MAISA_ASISERIA-v1.jpg&width=200While the world is struggling in fighting a dangerous pandemic, domestic violence against women doubled in Colombia from March through June of 2020 lockdown. A significant total of 104 women were murdered, including Daniela Quinones. This tragedy, in particular, encouraged hundreds of protests in reaction to the severity of the situation, on its majority by women. But what about men? Many of them have questioned what it might feel like being a woman in Faceapp So, we took this trend as an opportunity to show what it really means to be a woman in Colombia.
Agency: VMLY&R


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Michelob ULTRA: Ready To Roll

 INTEGRATED   USA    May 28, 2020 19:49 (Edited: May 29, 2020 05:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/9b1f9.png&width=200As an official sponsor of The Match: Champions for Charity, Michelob ULTRA produced creative especially for The Match. Using deep fake technology, NFL legend Peyton Manning's face and voice was placed into iconic scenes from the classic film Caddyshack. The brand also released a line of merch and two spots that celebrate the joy of the return of sports... and beer carts!
Agency: Wieden Kennedy, New York

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Pedigree: Dogs on Zoom

 INTEGRATED   USA    May 19, 2020 20:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8d9da_0000.png&width=200Pedigree brand is helping to support pet adoption, while ensuring the safety of prospective pet parents and shelter employees, as most of the country continues to navigate their new normal of social distancing. With a new campaign, created by BBDO, called "Dogs on Zoom," the Pedigree brand is hosting virtual dog adoption events at select shelters, allowing consumers to meet and adopt a new pet, all completely contact-free.



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Land Rover: Stay Adventurous

 INTEGRATED   UK    April 29, 2020 08:51 (Edited: April 29, 2020 18:51)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_115090_1588077664_GROCERIES_1x1.jpg&width=200Land Rover and Spark44 have created a series of social posts to remind Land Rover drivers to #StayInStayAdventurous.
Frustrated Land Rover drivers can still fulfil their adventurous spirits, even though they have to stay at home with their vehicles sitting on the driveway.
One of the copy lines for the posts reads, "Adventure. Get it where you can, even indoors."The ads were shot at home in isolation by the creatives.

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#thecureisus

 INTEGRATED   USA    April 07, 2020 16:19 (Edited: April 08, 2020 02:19)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Apr/tn_114376_1586227712_COVID_Facebook_Logo_File.jpg&width=200What can we do as Americans to rally and do the things we need to do to get through the COVID-19 pandemic? Cactus wanted a big idea that called individuals to step up and take collective action, and they wanted to do it in a way that celebrated who we always have been as Americans-tough, fierce, strong, and capable of facing down the world's greatest challenges. It was also crucial that the campaign be politically neutral.

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#StopGunViolence

 INTEGRATED   USA    March 20, 2020 21:14 (Edited: March 21, 2020 08:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1dbf3_0002.png&width=200Richards/Lerma, USA has launched this #StopGunViolence web film.

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Musashi Nutrition: United By Sport

 INTEGRATED   AUSTRALIA / NEW ZEALAND    March 18, 2020 21:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7e853.png&width=200Elevate supplements outside of gyms and into mainstream sports. With the support of leading Australian sports athletes, we create a community of all players, all codes and all sports.
Agency: Drum

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Red Star FC: The Third Shirt

 INTEGRATED   FRANCE    March 12, 2020 17:04 (Edited: March 13, 2020 04:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b81a3_0003.png&width=200French football club Red Star with agency BETC has released its version of the third shirt as a tribute to fans and to thank them for their continuous support. Instead of launching a traditional third shirt like other, bigger football clubs, Red Star created a temporary tattoo of the club's logo. These stickers were then distributed to fans for just 50cents during the game. The tattoo is placed on the chest, playing with the club's slogan 'our heart, our strength' - the club is forever in (and now on) their hearts.

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IKEA / Pizza Hut: SÄVA

 INTEGRATED   HONG KONG    March 11, 2020 21:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6dba7_0002.png&width=200Pizza Hut Hong Kong and IKEA have collaborated on a new unique pizza that uses IKEA's iconic meatballs as a topping. The promotion also includes the SAVA - a classic piece of Swedish flat-pack furniture (which even comes in its own giant pizza box) for use as a table to gather round as fans enjoy their Pizza Hut X IKEA Pizza. The campaign - by Ogilvy Hong Kong - kicked-off last week, with both brands instigating a cheeky back and forth on social media as a teaser. One included a post of a Pizza Hut delivery driver asleep in an IKEA store, with another post showing the boardroom 'moment' when a new recipe had been discovered.

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Bonds: Re-Loved

 INTEGRATED   AUSTRALIA    March 05, 2020 09:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd6bfb.png&width=200The fashion industry generates a lot of energy and waste. That’s why Bonds – one of Australia’s oldest and most iconic fashion brands – created the ‘Re-loved’ range, made from up to 45% recycled material. And when it came to launching their first sustainable range, we wanted to do it in the most sustainable way possible. So we developed a digital campaign made entirely of re-loved material. Instead of creating anything new, we re-loved 100 years of Bonds’ most iconic advertising. In doing so, we created an entire digital suite of content without creating a big carbon footprint.

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Western Power: We're Ready For Anything

 INTEGRATED   AUSTRALIA    March 03, 2020 17:01

Kayo Sports: Nowhere is safe from footy

 INTEGRATED   AUSTRALIA    February 28, 2020 14:18 (Edited: February 29, 2020 01:18)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd064.png&width=200Kayo lets you stream every game of footy - anytime and anywhere in Australia. Which means nowhere is safe from footy. The TV campaign features professional football players from both NRL and AFL, while the radio campaign features 2 of the best commentators in each code.

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Courageous Conversation: Not A Gun

 INTEGRATED   USA    February 26, 2020 21:20 (Edited: February 27, 2020 08:20)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Feb/tn_113031_1582694236_Not A Gun outdoor.jpg&width=200Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed. To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch the 'Not a Gun' campaign in Austin, Texas. Corresponding to the cases involving Trayvon Martin (Skittles), Stephon Clark (a cell phone) and Eric Garner (cigarettes), the print and outdoor ads created by Goodby Silverstein & Partners (GS&P) for the campaign, picture products such as candy bars and cell phones in the hands of people of colour, except with the twist that the products are labeled with the tag 'Not a Gun.'

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Cotton Incorporated: Rosie the Riveter Reborn with Cotton

 INTEGRATED   USA    February 20, 2020 10:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d520_0000.png&width=200Ahead of National Women’s History Month, Cotton Incorporated is unveiling "Rosie Reborn," a new campaign inspired by the iconic Rosie the Riveter, to honor the strides women have made in the workforce over the past 75 years pairing the strength and durability of authentic cotton denim. To champion the indomitable spirit of women, and dress a new generation of "Rosies," Cotton Incorporated joined forces with designers Emily Current and Meritt Elliott of the womenswear brand, THE GREAT., to reimagine and re-build a new line of modern-day jumpsuits for the barrier breaking Rosies of today. Created by DDB New York on behalf of Cotton Incorporated, the campaign showcases denim’s role as a uniform for barrier-breakers throughout American history, particularly women who entered male-dominated industries.


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Citizen Impeachment 2020

 INTEGRATED   USA    February 11, 2020 21:30 (Edited: February 12, 2020 08:30)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Feb/tn_112673_1581402707_if the senate wont we will.jpg&width=200Cast your vote on November 3rd and do what the senate wouldn't.
Agency: Cactus USA.


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Health Promotion Agency: Seduced by Moderation

 INTEGRATED   NEW ZEALAND    January 14, 2020 21:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b456_0000.png&width=200Alcohol brands have always shamelessly used sex to seduce young drinkers. So, instead of trying to shame or use scare tactics to get people to ease up on the drink, we took a leaf out of the booze brands' books and seduced them with moderation.
Agency: FCB, New Zealand

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Chilly's: Gift Responsibly

 INTEGRATED   UK    December 17, 2019 20:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F64910_0000.png&width=200The only thing worse than too little thought at Christmas is too much. Uncommon and Chilly's launch first campaign 'Gift Responsibly', which positions Chilly's as the opposite of thoughtless gifting this Christmas. Chilly's was founded in 2010 by James Butterfield and Tim Bouscarle, with the aim of providing people with the ability to always have cold water on-the-go, without having to buy single-use plastic water bottles. The result was the Chilly's Bottle. A modern and stylish product designed to combine the convenience of a plastic water bottle, with the high performance technology and eco-friendly benefits of a traditional flask.


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Durex & NZ AIDS Foundation: Better Safe Than Syphy: Grindr

 INTEGRATED   NEW ZEALAND    December 11, 2019 07:36 (Edited: December 11, 2019 18:36)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Dec/tn_111331_1576014673_Better_Safe_Than_Syphy_Grindr.jpg&width=200"Syphilis? That's something from hundreds of years ago, right?" That was the reaction we generally got when we talked to people about New Zealand's very real, and very 21st century problem with this archaic STI. But, syphilis has become such a problem in this country, that it's now at its highest levels ever. With 70% of those cases affecting men who have sex with men. With the help of FCB, the AIDS Foundation and Durex have set out to tackle this problem and put it back where it belongs; in the dark ages.


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MOVEMBER Foundation: Movember Rain

 INTEGRATED   AUSTRALIA    November 27, 2019 17:36 (Edited: November 28, 2019 04:36)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Nov/tn_110987_1574771142_interactiev.jpg&width=20016 years and over 5 million moustaches since its first ever campaign, Movember has dedicated the final week of the 2019 campaign to the common hazard of growing a Mo - 'Pash Rash'. The advertising, which focuses on the partners of Mo growers, will run in in tandem with the core 'Whatever You Grow Will Save a Bro' campaign. The campaign, created by Chin & Ching, revolves around a tongue in cheek ad featuring three Australian models showcasing their 'pash rash'.


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Orocan Koolit Cantina: True Home TV Shopping

 INTEGRATED   PHILIPPINES    November 25, 2019 16:16 (Edited: November 26, 2019 03:16)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/96bc5.png&width=200Orocan is the No. 1 plastics manufacturer in the Philippines. In the country the word "plastic" also means "fake." But Orocan is not. Orocan is durable. Orocan is strong. Orocan is real plastic. That's why Orocan can't help telling the truth...even about itself. This is Orocan's campaign for its water jug, called "Koolit Cantina." Agency: GIGIL Philippines.

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Fix and Fogg: Have You Seen This Squirrel?

 INTEGRATED   NEW ZEALAND    November 06, 2019 20:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdee85_0000.png&width=200The most recent creation from Fix & Fogg caused a bit of a stir in New Zealand recently. The launch of their Chocolate Hazelnut butter and Chocolate Almond butter created a lot of interest from one particular fan, a six foot tall grey squirrel.



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Spotify: Stay Scary

 INTEGRATED   USA    October 24, 2019 19:41 (Edited: October 25, 2019 06:41)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Oct/tn_110171_1571892073_StayScary Posters 1.jpg&width=200Scary is nothing to be afraid of. The best artists have always scared people. And this Halloween Spotify celebrates them.


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Budweiser: Charge The World

 INTEGRATED   CHINA    October 22, 2019 20:01 (Edited: October 23, 2019 07:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/921d1_0003.png&width=200Budweiser becomes the official beer of Premier League from 2019 to 2022. When it comes to Premier League, there's no other fans like Chinese fans. They have to fight a time difference, set alarm at 3am to watch the matches, alone and keep quiet. They can't cheer their teams or celebrate properly. This goes completely against the nature as fans, yet they stay true to their teams and support them with nothing left. From the sponsor of Premier League to the sponsor of Premier Fans.
Agency: draftline

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City of Toronto & Toronto Community Housing: Fire Happens Fast

 INTEGRATED   CANADA    October 22, 2019 19:43 (Edited: October 23, 2019 06:43)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Oct/tn_110057_1571670771_FireHappensFast-Loft Building.jpg&width=200Cooking is the #1 cause of apartment fires in Canada. We call attention to this fact by demonstrating the dire consequences of not paying attention to what's on the stove. And, reminding all of us, just how fast tragedy can strike.
Agency: Publicis, Canada


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Iarnród Éireann: Student Life Twister

 INTEGRATED   IRELAND    September 14, 2019 10:51 (Edited: September 14, 2019 20:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/12cd4.png&width=200Publicis Dublin use the iconic train ticket to create an intriguing, new student campaign for Iarnrod Eireann/ Irish Rail. Designed to promote the rail provider's student offers, the campaign encourages first year students to travel home by train at the weekends. The train connects a student's home to their new college life, acting as a support system for first year students, especially in the first few months of college. The executions show the hilarious transition from home life to college life through the iconic Iarnrod Eireann/Irish Rail ticket, by showing typical Irish home scene and a student scene co-existing in the same space.


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HSBC: Sounds of Home

 INTEGRATED   UK    September 05, 2019 20:14 (Edited: September 06, 2019 06:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0a220_0003.png&width=200From keeping a seat at the table for virtual family dinners, to staying up to date on the lives of friends, research by HSBC shows the majority of international students are using technology like video calls, Instagram, WeChat and WhatsApp (97 per cent) to connect with friends and family – but this doesn't stop them missing home.
Agency: Edelman


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Yalumba: Embrace the Magnificent Unknown

 INTEGRATED   AUSTRALIA    September 04, 2019 17:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe697.png&width=200Special Group Australia have created this campaign for Yalumba

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Old Spice: Summer Static Stations - Case Study

 INTEGRATED   SINGAPORE    September 02, 2019 20:45 (Edited: September 03, 2019 06:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e5e03_0000.png&width=200Looking for a way to escape the heat? Just turn on the radio, skip the usual FM stations, and tune in to our static stations to instantly feel cool. Yes, let that wave of cooling sensation wash over you like the mantastic man you are. That's how you outsummer summer with Old Spice. Agency: Publicis Singapore.

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Embraer: Fueled by Challenges. Guided by Dreams

 INTEGRATED   BRASIL    August 27, 2019 21:17 (Edited: August 28, 2019 07:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/945e0_0003.png&width=200To highlight its 50 year anniversary - celebrated on August 19th - Brazilian aircraft manufacturer Embraer has released the 'Fueled by challenges. Guided by dreams' global campaign created by CPB Brazil and produced by Landia. The integrated campaign - with programmatic media, social media, and print publications - highlights the company's history of overcoming every challenge and achieving notorious accomplishments over the last 50 years. It shows the people involved as the protagonists who made Embraer become a benchmark in the aircraft industry.

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Doritos: Anti-Ad

 INTEGRATED   USA    August 27, 2019 21:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb8807_0003.png&width=200Goodby, Silverstein & Partners has created this 'Anti-Ad' campaign for Doritos.

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Google: Shopping Answers MadeEasy

 INTEGRATED   SINGAPORE    August 27, 2019 20:51 (Edited: August 28, 2019 06:51)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7edd8.png&width=200Google wanted to drive up daily usage of Google search for shopping and educate Indonesians on the fact that Google Search is the easiest way to make shopping decisions, as they can easily compare various products, prices and reviews from various merchants all in one place. Indonesians go to excessive lengths to compare, analyze and decide on the very best deal. The market is also often impulsive when they shop, falling too quickly for an item/offer without further research or comparing.
Agency: Toaster, Singapore


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Dunkin': Carver

 INTEGRATED   USA    August 27, 2019 20:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1ce95_0002.png&width=200With interest in pumpkin-flavored products on the rise, Dunkin' is taking its lattes to the next level with its new Cinnamon Sugar Pumpkin Signature latte. Topped with caramel drizzly, cinnamon sugar and whipped cream, it's the perfect drink transitioning into fall. To support its new latte, Dunkin' will be running online and offline advertising. Created by BBDO New York, the spot, "Carver," showcases how Dunkin' employees are creative in more ways than one.

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Vanuatu Tourism: Answer the call of Vanuatu

 INTEGRATED   AUSTRALIA    August 23, 2019 21:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff22f6_0000.png&width=200In a new destination brand positioning for the South Pacific nation, potential travellers are being asked to leave the everyday behind and Answer the call of Vanuatu. The work is the result of a year-long process with the Vanuatu Tourism Office that involved robust consultation and engagement with key stakeholders both in-country and in key markets. The multi-channel launch advertising campaign via Engine, is the first creative written out of the new brand strategy. It marks a significant shift in direction since the last work over a decade ago - and reflects the many changes in the tourism space in that time.



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Powershop: Free Power Mode

 INTEGRATED   AUSTRALIA    August 21, 2019 15:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7c4b8_0001.png&width=200Free power to the people! Powershop has launched 'Free Power Mode', giving customers a day of free power to celebrate renewable generation when the wind is blowing. Directed by Otto's Julian Lucas, the campaigns films take viewers behind the scenes at Powershop HQ for a light hearted look at what happens when Free Power Mode is activated. Agency: whiteGREY

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EyeHealth1st: lookdeeper.com.au

 INTEGRATED   AUSTRALIA    August 20, 2019 17:57 (Edited: August 21, 2019 03:57)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Aug/tn_108253_1566184978_EyeHealth1st-Eyesberg-site_2250x3000.png&width=200EyeHealth1st is the largest online directory for optometrists in Australia. An initiative of MyHealth1st, this digital booking platform connects patients with independent optometrists with a mission to end preventable blindness.
Messy, created an interactive 'Eyesberg' for those who are most at risk, the middle-aged. This visually striking experience allows users to take a deeper look into the eye diseases lurking beneath the surface that only an optometrist can detect and prevent.


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