UNDER EXPOSED

This is one of a series of spots for the Master Cabbie Taxi Academy. We don't know much about the agency, the production company, or indeed the client, so it's ended up in our "under-exposed" section

To view the spot click ....
HERE

Info just in from Laurence Shanet, from the production co:

- Yes, Master Cabbie is a real client. It's a taxi driving school located in Long Island City, Queens in New York. It was a subsidiary of Top Driver, which is a general driving school, and both have since been purchased by Ford Motor Company, although they were privately owned at the time.

- The agency (McLim) is the brainchild of Darren Lim and David McDuffie, who worked together at an agency called Dweck! (which had an extensive awards show history with Dial a Mattress's "Arctic Ground Squirrel" and ads for UPN and Fresh Samantha.) Top Driver and Master Cabbie were Dweck! clients and the campaign was in the pre-production stages when Dweck! went out of business. In order to facilitate the production of the Master Cabbie campaign, Darren and David formed McLim and resurrected the project with Master Cabbie. They went with the same director and production company (KRANKY) who had won the initial bid to produce the project, and the rest is history. The ads have won considerable attention at industry awards shows, despite running primarily on local cable stations.

- The idea came from brainstorming sessions by Darren and David, which I was also later involved with. We wanted to create something memorable and honest/realistic, which was inspired by the really awful/cheesy advertising that trade schools do on off hours on television. Think DeVry meets Lincoln Tech.

Laurence Shanet.