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Seen and noted
Rasteadores: Happiness Is Being Safe Anywhere "Happiness is being safe anywhere" was created thinking about the relationship between well-being and safety in everyday life.VIEW OUTDOOR Transport Accident Commission : Left Unfinished Left Unfinished is an interactive exhibition featuring seven individuals whose lives were either tragically lost or forever changed while on the road. Launched as both a physical exhibition at the Melbourne Museum, the exhibition was also brought to life through a mobile Augmented Reality experience allowing anybody to explore the seven stories via their mobile phones. Both executions of the exhibition featured a media rich interactive component comprising of film, voice over, photography and more. VIEW THE CONCEPT Guest Judge: Lisa Fedyszyn + Jonathan McMahon, Special Group NZ
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 01, 2020 07:35 (Edited: February 17, 2023 05:19)
 This week's guest judges are Lisa Fedyszyn and Jonathan McMahon, executive creative directors at Special Group, New Zealand. Winner: Toyota 'Unbreakable Bond'. Any ad that can get the term "genital-men" on air gets the nod from us. Nice direction and casting (Walt and your beard-matching steering wheel cover, we're looking at you) that makes for an enjoyable ride. READ MORE Vinda Deluxe Facial Tissues: Vinda Jukeboxes Muma transforms a tissue holder into a music amplifier for Vinda Deluxe Facial Tissues.VIEW THE CONCEPT Ford Ecosport: Whichever Way You Look At It A Ford lifts off the ground and gyroscopically rotates before our eyes. We see the car perform several revolutions, before thudding back to the ground. Amazing whichever way look at it.VIEW THE SPOT  In commemoration of the International Day for the Elimination of Violence Against Women and the 16 Days of Activism Against Gender Based Violence, today The NO MORE Foundation unveiled a powerful new advertising campaign that encourages those who are safe at home to help domestic abuse survivors who are not. The effort is part of NO MORE's #ListeningFromHome initiative launched last spring as a response to the Covid-19 pandemic and resulting tremendous spike in incidents of domestic and sexual violence around the world. The cornerstone of the new effort is a new #ListeningFromHome PSA created for NO MORE by MRM and Great Guns. VIEW THE SPOT  Christmas is often a time of indulgence and extravagance but that doesn't mean we should be careless in our behaviour over the holiday season. After weâre done working away in the kitchen and have enjoyed our festive feasts, there's the temptation to be wasteful to simply throw away our leftovers as we turn our attention to presents and parlour games. In a bid to encourage a more sensible, considerate approach to Christmas consumption, IKEA Russia has launched a dramatic new spot that shows just what might happen if we carelessly discard our excess foodVIEW THE SPOT  Iconic British brand Branston pickle launches a new TV campaign celebrating the magical ability the brand has to transport us back home. The ad, which airs on 27th November, marks the first piece of work from Wonderhood Studios since winning Mizkan's portfolio of brands in February this year. Generations have been built on cheese and Branston pack-lunches but for some, the loved brand has disappeared to the back of the kitchen cupboard. VIEW THE SPOT AudioVisual Union : Uncancelled Collection In response to the serious impact on the events and entertainment business (music festivals, plays, marathons, exhibitions, all sorts of events), caused by the Covid-19 pandemic, a group of entities created an online platform that aims to help the Audiovisual Union. Because 2020 doesnât have to be a complete waste, the "Uncancel Collection" consists of the sale of merchandising from events that were canceled in 2020 (most of it was going to rot away in warehouses). The merchandising products of music festivals and other events, as well as from the brands that are usually present in those events, will be on sale at www.uncancel2020.pt and the revenue will be entirely used to support professionals from that sector. VIEW THE SPOT MyMall Limassol: BF Hanger Sale New print ads from Cyprus for MyMall, Limassol VIEW THE FIRST AD VIEW THE SEOND AD VIEW THE THIRD AD MSD Kika: Teddy Bear Crowd With all football stadiums empty because of Covid19 we filled the stadium of Dutch Premier League club sc Heerenveen with 15.000 Teddy bears. The bears could be bought by fans and all benefits went to Child cancer organisation KiKa. Within 24 hours the stadium of bears was more than sold out, raising over 300.000 euros. Supporter of KiKa is pharmaceutical company MSD which initiated and sponsored the idea.VIEW OUTDOOR Elimination Of Violence Against Women; ShortcutForHelp TBWA CHIAT Los Angeles has released this #ShortcutForHelp campaign on International Day for Elimination of Violence against Women.VIEW THE CONCEPT Pure Blonde Organic: A Touch More Pure Carlton & United Breweries' Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to be 'A Touch More Pure' via Clemenger BBDO, Melbourne. To celebrate the fact that Pure Blonde Organic Lager is now brewed with all-natural ingredients, the new positioning makes light of the insight that itâs hard to be good. The campaign launches with a film set in a remote mountainside retreat, featuring a motley crew of villains as they undertake a journey to being a touch more pureVIEW THE FIRST SPOT VIEW THE 15 SECOND SPOT Jollibee: JolliEverAfter Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star in their own romantic comedy on the social media platform. The campaign launched on 24th November has garnered over 8 million views in under 48 hours. The campaign, created by BBH Singapore, taps into the TikTok challenges format to tell stories. By launching 9 sub-challenges â each representing a crucial moment in a rom-com story arc â the campaign invites anyone to do any challenge to fill in the gaps in the story. The result is an infinite number of possible storylines that span the creatorsâ own imaginations. Each challenge invites people to take on the role of one of our two protagonists, to tell that part of the story. Whether itâs the Call Your Crush challenge, that gets TikTokers to confess their crush to someone they like in real life; or the First Date challenge, where they act out their perfect dates â sometimes with the help of Jollibee chicken; or the 10 Years Later challenge, where they break out of the typical rom-com endings to create their own weird and wonderful conclusions to the story. VIEW THE CONCEPT VIEW THE CONCEPT Lidi Sweden: Think Outside The Post With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a "scroll-stopping-effect" Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidlâs initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.A hugely effective campaign in the busiest media out there.English Translation / Transcript / Headline From Kalmar Bakery to you. A tasty bread. and a huge thanks for the support in difficult times. VIEW THE SPOT Tourism Tasmania: Boat Building Tourism Tasmania is calling on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. A simple invitation to 'Come Down for Air'.VIEW THE BOAT BUILDING SPOT VIEW THE MARIA ISLAND SPOT VIEW THE VINO THERAPY SPOT  That's not a lottery number. Violence against women - particularly intimate partner violence and sexual violence - is a major public and clinical health problem and a violation of women's human rights. It is rooted in and perpetuates gender inequalities. In Italy, 1 in 3* women experience physical and/or sexual violence in their lifetime, mostly by an intimate partner. This is a stark reminder of the scale of gender inequality and discrimination against women. Source: Istat StatisticsVIEW THE AD The Big Check Up: Cancer Needs A Good Listener Print ad for The Big Check-Up lung cancer awareness campaign.Lung cancer has the highest mortality rate in Ireland, but only because the majority of patients present at too late a stage.Lung cancer will try to hide behind COVID-19 and Flu. Don't let it. Get that cough checked with a GP. VIEW THE AD Nippon: Take 100% Of Your Car With You Nippon, a Honda Dealership in Belem, Brazil, requested a campaign to highlight a feature of the Honda Accord 2021: the Honda Sensing, a security package and automatic assistance for collision detection. To illustrate the differential, we showed the lack that it makes in a situation that a good part of the drivers have already passed: when we lost a part of the car in the parking columns.VIEW THE AD FOX: The Walker Social Media Hi5 was a famous Portuguese social network in the 2000s. Today, it's like a graveyard full of forgotten profiles.VIEW THE CONCEPT Mondo Doro: The Day Pigs Fly The Day Pigs Fly ... that's the day you'll find a better christmas ham than Mondo Doro.PLAY THE SPOT Ubisoft: Rainbow Six Siege The Shooter One of the most popular franchises in the world, Tom Clancy's Rainbow Six SIEGE is played by 65 million players. In this online tactical shooting game, inspired by Tom Clancy's novels, players play as a team of agents from around the world equipped with unique skills. To highlight the game's quality and added value to players, CLM BBDO created a film that immediately immerses the spectator in the heat of the action, right in the player's seat.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Tops At Spar: Because 2020Restos Du Coeu: We Still Need Us Restos du Coeur launches an appeal for donations in a year, 35 years after its founding, where the French charity is needed more than ever. VIEW THE SPOT Ikea: Ghost For the launch of Anheuser Busch Inbev's (ABI) new blonde beer Victoria, the strategy was to confront the competition head on. Victoria is ABI's challenger brand to the world famous Belgian beer Duvel, which means devil in Flemish. So, for the very first launch campaign, ABI's in house creative agency Draftline London created Victoria the angel to challenge the devils and invite consumers to make a new choice. VIEW THE SPOT XTB Online Trading : Be Like Jose Mourinho The UK production service consisted of a one-day studio production with 80 cast and crew including high-profile celebrity talent. Madam Films welcomed production company DOBRO, Saatchi & Saatchi & XTB Online Trading to the UK for the London leg of their commercial TV & stills shoot with A-List ambassador, Jose Mourinho. VIEW THE SPOT  According to the United Nations, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of Intimate Partner Violence (IPV), something that 30% of women will experience in their lifetime*. In response, Yves Saint Laurent Beauty, whose brand heritage is closely linked to the defense of women's freedom and independence, has decided to launch an international program to prevent Intimate Partner Violence. VIEW THE SPOT Pornhub: Premium Lifetime Membership Pornhub, the world's largest adult network, announced today the return of their Pornhub Premium Lifetime membership, exclusively on sale in limited quantities this Black Friday. Let's face it, 2020 has been a challenging year for everyone. So when we gather around the turkey with our loved ones this Thanksgiving, it might be harder than usual to come up with something to be thankful for. Luckily, Pornhub's exclusive Black Friday sale has arrived just in time to save Turkey Day and save you from an awkward silence when itâs your turn to talk about all the things you're grateful for in 2020. VIEW THE SPOT Sasa: Eat. Stay. Love. During Covid-19 outbreak, FINCH Agency in Jakarta initiated an initiative that wants to bring hope and happiness to Indonesian people in the midst of the global pandemic of COVID-19. The economic sectors hit hard across the world, and in Indonesia, it especially hit harder on minimum wage citizens and small business stalls that are practically losing their source of income to buy their bread and butter. Sasa is a leading seasoning company, so the agency wanted to help them with something they know best, food. To encourage people to reduce the spread of covid-19 by eating good food, staying at home, while at the same time giving love to the small business owner and minimum wage citizen. The EAT STAY LOVE package was created. VIEW THE CONCEPT  Yes, Christmas is coming, even if this year it will have a flavour all its own because of the pandemic. At the time of writing this press release, nobody knows how the holiday season will unfold, but one thing is certain, everyone in France hopes to be able to spend time together with family and friends, and we all dream of enjoying that breath of fresh air at last. Yes, a little breath of fresh air, with some long-awaited good news under the tree! At least that's what we hope, because with or without Covid, the problem is predictably the same each year: will the presents satisfy the hopes of our children? Will they be a suitable match for their overflowing imagination? VIEW THE SPOT Fantastic Furniture: When It Feels Like Home Fantastic Furniture "When it feels like home."With the concept of 'home' being redefined in 2020, Fantastic Furniture celebrates the role their furniture plays in making people feel more comfortable and at home.The campaign runs across TV, digital, social, and OOH via a series of 23 sequential vignette-style ads that spotlight a different fun and relatable slice of life as people become their most authentic selves at home.VIEW THE BED SCARE SPOT VIEW THE DAD TIME 1 SPOT VIEW THE COUCH SPOT VIEW THE DESK SPOT VIEW THE DINING SPOT VIEW THE CHOCOLATE SPOT VIEW THE SAUCE SPOT VIEW CHICKEN OUTDOOR VIEW HI VIS OUTDOOR VIEW COUCH OUTDOOR VIEW DAD OUTDOOR PLAY THE BEDROOM SPOT PLAY THE LIVING SPOT PLAY THE DINING SPOT  Through the eyes of a little girl and her letter to Santa Claus, Carrefour launches its Christmas campaign which will start broadcasting on November 22nd, 2020 on TV. In this 60 second film, Carrefour portrays a little girl writing her letter to Santa. Aware of the amazing work Santa has to achieve this year, she leaves him cookies and a glass of milk so that he can gain strength. VIEW THE SPOT Silver Fern Farms: Worth The Wait To relaunch the brand in New Zealand, Silver Fern Farms has released an epic saga which follows Charles, a starving businessman, who finds himself adrift at sea and dreaming of the perfect steak. Feeling his hunger and longing throughout the film, you really feel his pain when heâs served a plateof perfectly cooked steak and then has to wait five minutes before eating it. Good meat is worth respecting. VIEW THE SPOT Woolworths: Sharing The Spirit Of Christmas The 'Sharing the spirit of Christmas' campaign encourages Australians, however they choose to celebrate Christmas with their loved ones, to share fresh food from around Australia, support local farmers and producers, and give generously back to the community.VIEW THE SPOT Insurance Brokers Association Of Canada: Fries To promote National Safe Driving Week, the Insurance Brokers Association of Canada partnered with the Canada Safety Council to tackle the issue of distracted driving. In this ad, we exaggerate the quantity of French Fries to suggest that if you eat while driving, you may not have your eyes on the road. VIEW THE AD  MullenLowe New York and Mediahub have launched an expose on legal gaps, one of the key prevention measures needed to end violence against women and girls around the world in a public service campaign for UN Women. As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected to be affected by violence for every three months the lockdown continues, The UNseen Story aims to create visceral reactions to the different forms of violence that women face in the form of censored images that are shocking to imagine, with copy that is unapologetically outspoken. VIEW SUBWAY OUTDOOR VIEW BUS OUTDOOR VIEW BILLBOARD OUTDOOR PE Nation: Sustainable In Snow Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the labelâs latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation's 'Sustainable in Snow'collection. In partnership with Andpeople and the globally recognised team behind the Institute of Digital Fashion, the Instagram AR filter allows customers to step into an international snow environment where they can 'try on' selected garments from this original collection. that operate within the space have been forced to re-examine customer communication and engagement. VIEW THE CONCEPT Tourism New Zealand: Play NZ With international borders closed, Tourism New Zealand invited the world to come and "PLAY NZ". Teaming up with one of YouTube's top gaming content creators, Loserfruit, PLAY NZ brought the country to life as an immersive, open-world gaming experience that lets people explore some of New Zealand's greatest attractions in a completely new way effectively marketing the entire country as a game. Smashing ad watch time records, the campaign showed that good creative can overcome short attention spans. Created alongside TBWASydney, PLAY NZ was a brand building campaign aimed at increasing the number of Australians considering a New Zealand holiday, targeting a millennial audience 25 to 39 years, renowned for seeking new experiences and likely âfirst to flyâ when a travel bubble opens.VIEW THE CONCEPT |
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Social post to remind Americans to of the dangers of Covid-19.
New spot from TBWA, Durban for Tops At Spar
Triad Advertising, Prague has released this horror 'Ghost' film for IKEA.