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Seen and noted

Rasteadores: Happiness Is Being Safe Anywhere

 OUTDOOR   BRAZIL    December 01, 2020 08:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FDec%2Ftn_120671_1606769638_feed-4+%284%29.png&width=200"Happiness is being safe anywhere" was created thinking about the relationship between well-being and safety in everyday life.

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Transport Accident Commission : Left Unfinished

 INTERACTIVE   AUSTRALIA    December 01, 2020 08:42 (Edited: December 01, 2020 19:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/95eba.png&width=200Left Unfinished is an interactive exhibition featuring seven individuals whose lives were either tragically lost or forever changed while on the road. Launched as both a physical exhibition at the Melbourne Museum, the exhibition was also brought to life through a mobile Augmented Reality experience allowing anybody to explore the seven stories via their mobile phones. Both executions of the exhibition featured a media rich interactive component comprising of film, voice over, photography and more.

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Guest Judge: Lisa Fedyszyn + Jonathan McMahon, Special Group NZ

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    December 01, 2020 07:35 (Edited: December 01, 2020 18:35)
https://www.bestadsontv.com/news/upload/Jono_Lisa.jpg
This week's guest judges are Lisa Fedyszyn and Jonathan McMahon, executive creative directors at Special Group, New Zealand.

Winner: Toyota 'Unbreakable Bond'. Any ad that can get the term "genital-men" on air gets the nod from us. Nice direction and casting (Walt and your beard-matching steering wheel cover, we're looking at you) that makes for an enjoyable ride.

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Vinda Deluxe Facial Tissues: Vinda Jukeboxes

 INTERACTIVE   MALAYSIA    November 30, 2020 11:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbdb7d_0000.png&width=200Muma transforms a tissue holder into a music amplifier for Vinda Deluxe Facial Tissues.

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Ford Ecosport: Whichever Way You Look At It

 TV   THAILAND    November 29, 2020 09:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff665b_0002.png&width=200A Ford lifts off the ground and gyroscopically rotates before our eyes. We see the car perform several revolutions, before thudding back to the ground. Amazing whichever way look at it.

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No More Foundation : The Safe Side

 TV   UK    November 29, 2020 09:26 (Edited: November 29, 2020 20:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2a571_0000.png&width=200In commemoration of the International Day for the Elimination of Violence Against Women and the 16 Days of Activism Against Gender Based Violence, today The NO MORE Foundation unveiled a powerful new advertising campaign that encourages those who are safe at home to help domestic abuse survivors who are not. The effort is part of NO MORE's #ListeningFromHome initiative launched last spring as a response to the Covid-19 pandemic and resulting tremendous spike in incidents of domestic and sexual violence around the world. The cornerstone of the new effort is a new #ListeningFromHome PSA created for NO MORE by MRM and Great Guns.

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Ikea Russia: Waste

 TV   RUSSIA    November 29, 2020 09:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb035f_0000.png&width=200Christmas is often a time of indulgence and extravagance but that doesn't mean we should be careless in our behaviour over the holiday season. After we’re done working away in the kitchen and have enjoyed our festive feasts, there's the temptation to be wasteful to simply throw away our leftovers as we turn our attention to presents and parlour games. In a bid to encourage a more sensible, considerate approach to Christmas consumption, IKEA Russia has launched a dramatic new spot that shows just what might happen if we carelessly discard our excess food

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Branston Pickle: A Hit Of Home

 TV   USA    November 29, 2020 09:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff0900_0000.png&width=200Iconic British brand Branston pickle launches a new TV campaign celebrating the magical ability the brand has to transport us back home. The ad, which airs on 27th November, marks the first piece of work from Wonderhood Studios since winning Mizkan's portfolio of brands in February this year. Generations have been built on cheese and Branston pack-lunches but for some, the loved brand has disappeared to the back of the kitchen cupboard.

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AudioVisual Union : Uncancelled Collection

 TV   USA    November 29, 2020 09:11
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff5f2c_0004.png&width=200In response to the serious impact on the events and entertainment business (music festivals, plays, marathons, exhibitions, all sorts of events), caused by the Covid-19 pandemic, a group of entities created an online platform that aims to help the Audiovisual Union. Because 2020 doesn’t have to be a complete waste, the "Uncancel Collection" consists of the sale of merchandising from events that were canceled in 2020 (most of it was going to rot away in warehouses). The merchandising products of music festivals and other events, as well as from the brands that are usually present in those events, will be on sale at www.uncancel2020.pt and the revenue will be entirely used to support professionals from that sector.

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MyMall Limassol: BF Hanger Sale

 PRINT   CYPRUS    November 29, 2020 09:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120641_1606468242_HANGER_01.jpg&width=200New print ads from Cyprus for MyMall, Limassol

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MSD Kika: Teddy Bear Crowd

 AMBIENT   SOUTH AFRICA    November 29, 2020 07:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb6258_0004.png&width=200With all football stadiums empty because of Covid19 we filled the stadium of Dutch Premier League club sc Heerenveen with 15.000 Teddy bears. The bears could be bought by fans and all benefits went to Child cancer organisation KiKa. Within 24 hours the stadium of bears was more than sold out, raising over 300.000 euros. Supporter of KiKa is pharmaceutical company MSD which initiated and sponsored the idea.

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Elimination Of Violence Against Women; ShortcutForHelp

 INTERACTIVE   USA    November 29, 2020 07:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd3c81_0000.png&width=200TBWA CHIAT Los Angeles has released this #ShortcutForHelp campaign on International Day for Elimination of Violence against Women.

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Pure Blonde Organic: A Touch More Pure

 TV   AUSTRALIA    November 28, 2020 08:38 (Edited: November 28, 2020 19:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b4454_0000.png&width=200Carlton & United Breweries' Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to be 'A Touch More Pure' via Clemenger BBDO, Melbourne. To celebrate the fact that Pure Blonde Organic Lager is now brewed with all-natural ingredients, the new positioning makes light of the insight that it’s hard to be good. The campaign launches with a film set in a remote mountainside retreat, featuring a motley crew of villains as they undertake a journey to being a touch more pure

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Jollibee: JolliEverAfter

 INTERACTIVE   SINGAPORE    November 27, 2020 12:54 (Edited: November 27, 2020 23:54)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f8f99_0000.png&width=200Jollibee has launched an interactive storytelling experience #JolliEverAfter that invites the TikTok community in the Philippines to star in their own romantic comedy on the social media platform. The campaign launched on 24th November has garnered over 8 million views in under 48 hours. The campaign, created by BBH Singapore, taps into the TikTok challenges format to tell stories. By launching 9 sub-challenges – each representing a crucial moment in a rom-com story arc – the campaign invites anyone to do any challenge to fill in the gaps in the story. The result is an infinite number of possible storylines that span the creators’ own imaginations. Each challenge invites people to take on the role of one of our two protagonists, to tell that part of the story. Whether it’s the Call Your Crush challenge, that gets TikTokers to confess their crush to someone they like in real life; or the First Date challenge, where they act out their perfect dates – sometimes with the help of Jollibee chicken; or the 10 Years Later challenge, where they break out of the typical rom-com endings to create their own weird and wonderful conclusions to the story.

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Lidi Sweden: Think Outside The Post

 WEB FILM   SWEDEN    November 27, 2020 07:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0cd76.png&width=200With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a "scroll-stopping-effect" Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidl’s initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.
A hugely effective campaign in the busiest media out there.English Translation / Transcript / Headline
From Kalmar Bakery to you. A tasty bread.
and a huge thanks for the support in difficult times.

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CDC: Right Now

 WEB FILM   USA    November 27, 2020 07:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1e910_0000.png&width=200Social post to remind Americans to of the dangers of Covid-19.

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Tourism Tasmania: Boat Building

 TV   AUSTRALIA    November 27, 2020 07:11 (Edited: November 27, 2020 18:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fc343_0000.png&width=200Tourism Tasmania is calling on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. A simple invitation to 'Come Down for Air'.

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Dottori: Lottery

 PRINT   ITALY    November 27, 2020 07:07 (Edited: November 27, 2020 18:07)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120624_1606413864_Dottori_NOVIOLENCEWOMAN.jpeg&width=200That's not a lottery number. Violence against women - particularly intimate partner violence and sexual violence - is a major public and clinical health problem and a violation of women's human rights. It is rooted in and perpetuates gender inequalities. In Italy, 1 in 3* women experience physical and/or sexual violence in their lifetime, mostly by an intimate partner. This is a stark reminder of the scale of gender inequality and discrimination against women. Source: Istat Statistics

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The Big Check Up: Cancer Needs A Good Listener

 PRINT   IRELAND    November 27, 2020 07:01
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120617_1606408619_MKstethTBCUB.jpg&width=200Print ad for The Big Check-Up lung cancer awareness campaign.
Lung cancer has the highest mortality rate in Ireland, but only because the majority of patients present at too late a stage.Lung cancer will try to hide behind COVID-19 and Flu. Don't let it. Get that cough checked with a GP.

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Nippon: Take 100% Of Your Car With You

 PRINT   BRASIL    November 27, 2020 06:59
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120603_1606352353_LCT_ESTACIONAMENTO_PRINT2.png&width=200Nippon, a Honda Dealership in Belem, Brazil, requested a campaign to highlight a feature of the Honda Accord 2021: the Honda Sensing, a security package and automatic assistance for collision detection. To illustrate the differential, we showed the lack that it makes in a situation that a good part of the drivers have already passed: when we lost a part of the car in the parking columns.

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FOX: The Walker Social Media

 INTERACTIVE   PORTUGAL    November 27, 2020 06:52 (Edited: November 27, 2020 17:52)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd458_0001.png&width=200Hi5 was a famous Portuguese social network in the 2000s. Today, it's like a graveyard full of forgotten profiles.

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Mondo Doro: The Day Pigs Fly

 RADIO   AUSTRALIA    November 27, 2020 06:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Day Pigs Fly ... that's the day you'll find a better christmas ham than Mondo Doro.

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Ubisoft: Rainbow Six Siege The Shooter

 TV   FRANCE    November 26, 2020 22:45 (Edited: November 27, 2020 09:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0bff6.png&width=200One of the most popular franchises in the world, Tom Clancy's Rainbow Six SIEGE is played by 65 million players. In this online tactical shooting game, inspired by Tom Clancy's novels, players play as a team of agents from around the world equipped with unique skills. To highlight the game's quality and added value to players, CLM BBDO created a film that immediately immerses the spectator in the heat of the action, right in the player's seat.

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Tops At Spar: Because 2020

 TV   SOUTH AFRICA    November 26, 2020 22:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f52a_0000.png&width=200New spot from TBWA, Durban for Tops At Spar

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Restos Du Coeu: We Still Need Us

 TV   FRANCE    November 26, 2020 22:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F24f4f.png&width=200Restos du Coeur launches an appeal for donations in a year, 35 years after its founding, where the French charity is needed more than ever.

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Ikea: Ghost

 TV   CZECH REPUBLIC    November 26, 2020 22:31 (Edited: November 27, 2020 09:31)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ca896_0004.png&width=200Triad Advertising, Prague has released this horror 'Ghost' film for IKEA.

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Victoria Beer : Dare To be Good

 TV   UK    November 26, 2020 22:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffc184_0000.png&width=200For the launch of Anheuser Busch Inbev's (ABI) new blonde beer Victoria, the strategy was to confront the competition head on. Victoria is ABI's challenger brand to the world famous Belgian beer Duvel, which means devil in Flemish. So, for the very first launch campaign, ABI's in house creative agency Draftline London created Victoria the angel to challenge the devils and invite consumers to make a new choice.

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XTB Online Trading : Be Like Jose Mourinho

 TV   POLAND    November 26, 2020 22:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa27c5_0000.png&width=200The UK production service consisted of a one-day studio production with 80 cast and crew including high-profile celebrity talent. Madam Films welcomed production company DOBRO, Saatchi & Saatchi & XTB Online Trading to the UK for the London leg of their commercial TV & stills shoot with A-List ambassador, Jose Mourinho.

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YSL Beauty : Abuse Is Not Love

 TV   FRANCE    November 26, 2020 22:22 (Edited: November 27, 2020 09:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a91b7_0000.png&width=200According to the United Nations, a woman is killed by their partner every three days in the United States. This alarming statistic is part of the global crisis of Intimate Partner Violence (IPV), something that 30% of women will experience in their lifetime*. In response, Yves Saint Laurent Beauty, whose brand heritage is closely linked to the defense of women's freedom and independence, has decided to launch an international program to prevent Intimate Partner Violence.

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Pornhub: Premium Lifetime Membership

 TV   USA    November 26, 2020 22:19 (Edited: November 27, 2020 09:19)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2a28a_0000.png&width=200Pornhub, the world's largest adult network, announced today the return of their Pornhub Premium Lifetime membership, exclusively on sale in limited quantities this Black Friday. Let's face it, 2020 has been a challenging year for everyone. So when we gather around the turkey with our loved ones this Thanksgiving, it might be harder than usual to come up with something to be thankful for. Luckily, Pornhub's exclusive Black Friday sale has arrived just in time to save Turkey Day and save you from an awkward silence when it’s your turn to talk about all the things you're grateful for in 2020.

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Sasa: Eat. Stay. Love.

 INTERACTIVE   INDONESIA    November 26, 2020 11:31
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F38766_0000.png&width=200During Covid-19 outbreak, FINCH Agency in Jakarta initiated an initiative that wants to bring hope and happiness to Indonesian people in the midst of the global pandemic of COVID-19. The economic sectors hit hard across the world, and in Indonesia, it especially hit harder on minimum wage citizens and small business stalls that are practically losing their source of income to buy their bread and butter. Sasa is a leading seasoning company, so the agency wanted to help them with something they know best, food. To encourage people to reduce the spread of covid-19 by eating good food, staying at home, while at the same time giving love to the small business owner and minimum wage citizen. The EAT STAY LOVE package was created.

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Dagoma: Imagination

 TV   FRANCE    November 26, 2020 09:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff08cf_0002.png&width=200Yes, Christmas is coming, even if this year it will have a flavour all its own because of the pandemic. At the time of writing this press release, nobody knows how the holiday season will unfold, but one thing is certain, everyone in France hopes to be able to spend time together with family and friends, and we all dream of enjoying that breath of fresh air at last. Yes, a little breath of fresh air, with some long-awaited good news under the tree! At least that's what we hope, because with or without Covid, the problem is predictably the same each year: will the presents satisfy the hopes of our children? Will they be a suitable match for their overflowing imagination?

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Fantastic Furniture: When It Feels Like Home

 INTEGRATED   AUSTRALIA    November 26, 2020 09:10 (Edited: November 26, 2020 20:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d75fa_0000.png&width=200Fantastic Furniture "When it feels like home."With the concept of 'home' being redefined in 2020, Fantastic Furniture celebrates the role their furniture plays in making people feel more comfortable and at home.The campaign runs across TV, digital, social, and OOH via a series of 23 sequential vignette-style ads that spotlight a different fun and relatable slice of life as people become their most authentic selves at home.

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Carrefour: The Letter

 TV   FRANCE    November 26, 2020 09:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9db62_0000.png&width=200Through the eyes of a little girl and her letter to Santa Claus, Carrefour launches its Christmas campaign which will start broadcasting on November 22nd, 2020 on TV. In this 60 second film, Carrefour portrays a little girl writing her letter to Santa. Aware of the amazing work Santa has to achieve this year, she leaves him cookies and a glass of milk so that he can gain strength.

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Silver Fern Farms: Worth The Wait

 TV   NEW ZEALAND    November 26, 2020 08:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F738a9_0000.png&width=200To relaunch the brand in New Zealand, Silver Fern Farms has released an epic saga which follows Charles, a starving businessman, who finds himself adrift at sea and dreaming of the perfect steak. Feeling his hunger and longing throughout the film, you really feel his pain when he’s served a plate
of perfectly cooked steak and then has to wait five minutes before eating it. Good meat is worth respecting.

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Woolworths: Sharing The Spirit Of Christmas

 TV   AUSTRALIA    November 26, 2020 08:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdfe35.png&width=200The 'Sharing the spirit of Christmas' campaign encourages Australians, however they choose to celebrate Christmas with their loved ones, to share fresh food from around Australia, support local farmers and producers, and give generously back to the community.

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Insurance Brokers Association Of Canada: Fries

 PRINT   CANADA    November 26, 2020 07:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feea62.png&width=200To promote National Safe Driving Week, the Insurance Brokers Association of Canada partnered with the Canada Safety Council to tackle the issue of distracted driving. In this ad, we exaggerate the quantity of French Fries to suggest that if you eat while driving, you may not have your eyes on the road.

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UN Women: Subway

 OUTDOOR   USA    November 26, 2020 07:31 (Edited: November 26, 2020 18:31)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120548_1606271537_Screen Shot 2020-11-25 at 10.png&width=200MullenLowe New York and Mediahub have launched an expose on legal gaps, one of the key prevention measures needed to end violence against women and girls around the world in a public service campaign for UN Women. As violence has increased against women during the COVID-19 pandemic, and an additional 15 million women are expected to be affected by violence for every three months the lockdown continues, The UNseen Story aims to create visceral reactions to the different forms of violence that women face in the form of censored images that are shocking to imagine, with copy that is unapologetically outspoken.

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PE Nation: Sustainable In Snow

 INTERACTIVE   AUSTRALIA    November 26, 2020 07:04 (Edited: November 26, 2020 18:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b7ae6_0000.png&width=200Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation's 'Sustainable in Snow'collection. In partnership with Andpeople and the globally recognised team behind the Institute of Digital Fashion, the Instagram AR filter allows customers to step into an international snow environment where they can 'try on' selected garments from this original collection. that operate within the space have been forced to re-examine customer communication and engagement.

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Tourism New Zealand: Play NZ

 INTERACTIVE   AUSTRALIA    November 26, 2020 07:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ed14_0002.png&width=200With international borders closed, Tourism New Zealand invited the world to come and "PLAY NZ". Teaming up with one of YouTube's top gaming content creators, Loserfruit, PLAY NZ brought the country to life as an immersive, open-world gaming experience that lets people explore some of New Zealand's greatest attractions in a completely new way effectively marketing the entire country as a game. Smashing ad watch time records, the campaign showed that good creative can overcome short attention spans. Created alongside TBWASydney, PLAY NZ was a brand building campaign aimed at increasing the number of Australians considering a New Zealand holiday, targeting a millennial audience 25 to 39 years, renowned for seeking new experiences and likely ‘first to fly’ when a travel bubble opens.

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