VIRALVoice Of The Children: Likes and shares alone don't end bullying
There are thousands of bullying videos online because people love sharing them on Facebook to create awareness. But this increase in awareness hasn't led to a decrease in bullying, proving that the only way to end bullying is to help. So, since people love sharing bullying videos on social media, Leo Burnett Malaysia turned social media into a medium to host anti-bullying messages, where the often helpless victims taught viewers how to actually help. Because likes and shares alone don't end bullying. Learning how to help does.
VIEW THE BYSTANDER CONCEPT VIEW THE PARENTS CONCEPT VIEW THE SPEAK UP CONCEPT Hungry Jack's: Summer BBQ Whopper
Hungry Jack's has launched it's latest innovation, 'Summer BBQ Whopper', with Japanese YouTube sensation Pikotaro in a comedic parody of "PPAP" (Pen-Pineapple-Apple-Pen) which clocked over 234 million views on the comedian's official YouTube channel. The campaign, developed by Eleven and its content arm BOLT, brings Japanese entertainer back for more pineapple as he dances his way through the 60 second social media video building his imaginary whopper burger. Pikotaro's original music video went viral in 2016, becoming the shortest song ever to enter the Billboard Hot 100, after the incredibly catchy track reached the US charts on 29 October 2016. Two years later,Pikotaro is back with this new hit, showcasing a humourous side of the Hungry Jack's brand, tapping into culture and merging two fan favourites together.
VIEW THE SPOT Tourism Montreal: Fly Over Montreal
Montrealers regard their city as a vast playground where anything is possible. We don't see a steel bridge, we see lights and colours. We don't see walls, we see canvases waiting for a brush. And we don't see empty spaces, we see pop-up villages. On a summer night, Alex flies across her city carried by a giant balloon. During her flight, she marvels over iconic Montréal places such as Place des Festivals, Notre-Dame Basilica, Place Jacques-Cartier and the Clock Tower in the Old Port. On her trip, she also catches glimpses of a monumental Leonard Cohen mural and the projections of Aura and Cité Mémoire. Agency: LG2, Montreal.
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130 million girls don't have access to education. So we're asking the world to count them, one by one. To show we stand with every girl who is out of school. And to urge our leaders to act. Claim your number and join the count at https://one.org/girlscount. Agency: Droga5, New York.
VIEW THE CONCEPT Rock The Vote: Your Vote Is Secret
NY editor Jamie Connors teams up with non-profit organization Rock the Vote in a humorous, yet compelling :30 spot "Your Vote Is Your Secret" out of Fenton, The Social Change Agency, created to raise awareness of voting privacy during the upcoming 2016 elections. The campaign features a voter, fresh out of the polls, in a complete state of paranoia after entering a diner and being hit with troubling hallucinations that lead him to believe that everyone knows the identity of his chosen nominee.
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Aired mostly on social media channels, Pantene Hair Hang features a 51" video in which an aerial acrobat performs a succession of spectacular pirouettes while being suspended only by her hair:The original video was created by Grey Spain was produced in English, with relevant subtitles being added according to the country where the campaign is shown.
VIEW THE SPOT Schneider Electric: Raccoon Dance Party
Schneider Electric, with the help of its new agency, BETC, is launching a digital B2C campaign to show off its role and contribution to people's everyday lives, thanks to its expertise in home energy efficiency. The campaign addresses the general public, introducing the new slogan "Life is On" to put forward the idea that, thanks to its products, homes are more vibrant and filled with energy, allowing people to live life to the fullest.
VIEW THE SPOT Old Spice: ALS Ice Bucket Challenge
Old Spice's Isaiah Mustafa takes on the ALS Ice Bucket Challenge - with a twist. Agency: Wieden Kennedy, Portland.
VIEW THE ICE BUCKET CHALLENGE Autoway Tire: BANG!!! Accidents Happen All Of A Sudden
Autoway is a online tire shop in Japan. Tragic traffic accidents can occur if old tires on your car burst suddenly. This viral ad is from Autoway Tire, the folks behind this clip, and encourages viewers to change their tires to avoid sudden blow-outs. The vision shows a young girl chatting with her friend about normal day to day topics over the internet. Agency: BBDO J West Japan.
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The CG team at Rushes has brought to life the everyday urban world around our feet. The "Tiny Worlds" trilogy of short films shows a humorous take on what might happen to the litter and rubbish on London's streets when we're not looking. The project was started at the beginning of this year as the result of a team creative brainstorming session. A number of ideas were suggested but Tiny Worlds won through and captured the imagination and enthusiasm of everyone involved. Once the concept was decided, the ideas were developed further to come up with the three scenarios, and the vehicle design was able to get started.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Independent Film Festival: Not Another Sundance Movie
This Not Another Sundance Movie humorous trailer sums up all the best Independent film festival cliches.
VIEW THE SPOT Sony Legacy: Bob Dylan's "Like a Rolling Stone"
Interlude has created a multimedia video for Bob Dylan's hit single "Like A Rolling Stone". The video features 16 different versions of the song taken from different American pay TV channels. Actors from the TV shows all lip-sync the lyrics. See: http://video.bobdylan.com/
VIEW THE CONCEPT Save the Children: O Come All Ye Faithful
A delightful, heart-warming promo for charity Save the Children, featuring Susan Boyle and Elvis Presley singing "O Come All Ye Faithful", has gone on social network release. This charming idea, directed by Karen Cunningham from London-based Pop-Up Films, was collectively captured as a way of generating awareness of the many children who should not be forgotten this Christmas.
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If you thought ad agencies were obsessed with awards, you aint seen nothing yet. TAXI's documentary team have found an unlikely small business profiting from the industry's crazy obsession.
VIEW THE VIRAL Lowe Roche Toronto: Advertising professionals
Lowe Roche, Toronto gives some facts about life in an agency for their Agency of the Year video presentation.
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Zulu Alpha Kilo was nominated for both Agency of the Year and Digital Agency of the Year, and was asked to create a video to represent the agency. 'The Wall' is a short video that gives a voice to creative concepts. What if an agency's concepts could talk?
VIEW THE VIDEO ixorg: Dentidrill
Dentidril is a viral campaign for a new Dutch brand called ixorg.
The infomercial and website in which the Dentridrill was promoted, led to a lot of rumour and speculation on and offline during the previous week. Both were viewed over 200.000 times. The viral was a surprising way to tell people thereâs a new way of dealing with your dental costs. In the Netherlands more and more people are uninsured because they can't or won't pay for high insurance premiums. Agency: GreyPOSSIBLE Amsterdam. VIEW THE SPOT Paul Smith : What to wear on the mountain
This season, Paul Smith heads to the French Alps with producer and director Sebastien Montaz Rosset and slackliners Antoine Moineville and Tancrede Melet. Working with Montaz Rosset to produce a short film that celebrates the vibrancy of the autumn/winter 13 underwear collection,
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I AM NOT A VIRGIN is a new denim company that focuses on FIT first and the PLANET second. IANAV makes denim from a 75% cotton and 25% recycled synthetic which includes brown beer bottles.Here's their in house spot.
VIEW THE SPOT Nandos parody Santam parody Nandos parody Santam...
In February 2012, Santam Insurance launched the second of its ads featuring Sir Ben Kingsley. 3 months later, Nando's Fast Food chicken produced a parody of the ad which immediately became a massive viral hit. Parody ads are typical of Nando's style communication, but apart from legal action, no brand has ever responded by spoofing their spoof. This response by Santam was created by King James within days of the Nandos ad and became the most viewed SA video on YouTube in the 2 days after going viral. It also topped the most mentions on Twitter on day of launch, and trended after the 1st hour - it remained there till Nandos officially delivered on the challenge.
VIEW THE SPOT Reward for your skills start here
EA SPORTS FIFA Street VS. Street is a competition created by Dare Vancouver putting the best street skills in the world head-to-head. Leo Messi will personally crown a winner.EA SPORTS FIFA Street fans are asked to submit a 30 second video showcasing their creativity, ball control skills and street flair.Voting opens March 9, 2012 and closes April 16, 2012.You can join the competition by either submitting a video or by voting on head-to-head videos.
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Arnold Worldwide and the NHL's Boston Bruins have teamed up to unveil "The Bear and the Gang"a viral video campaign starring The Bear and other popular Bruins related figures. The "Bear and the Gang" videos are about 60-seconds each and were created in the style of popular 80's sitcoms.
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ICAD is Ireland's preeminent creative body. This is what their awards do to creative departments.
Agencies DDFH&B / JWT Dublin VIEW THE OFFICE SPOT VIEW THE TOILET SPOT VIEW THE WATER COOLER SPOT VIEW THE PRINT AD
New York Production and Management Company CP M Director Chandler Kauffman commences fire in the ultimate viral video food fight for Clorox Two via digital agency Big Fuel. Co-written by Chandler
VIEW THE SPOT Six minutes of happiness
The question is as old as time. Is there a secret formula to happiness? A sure-fire way to live happier lives?Friday being the happiest day of the week, we decided to use it to launch the latest installment of the Emmy- & TIME-nominated Happiness Factory series, The Great Happyfication.
Created by the people who brought you the Happiness Factory, advertising agency Wieden+Kennedy Amsterdam, animation and design studio Psyop and music company Human, the Great Happyfication is an all-singing, all-dancing six-minute animation that distills the secrets of happiness. VIEW THE SPOT
JWT London has created two comical viral films for Mount Valley, the parent company of new soft drinks brand Drop Drinks.The ads support the launch of the first flavour called Pear Drop, which tastes like the sweet of the same name. The drink launched earlier this year and is primarily targeted at a youth audience. The idea for the virals is based on the premise that Pear Drop gives you nice smelling burps and the films show bizarre scenarios where people are thoroughly enjoying the smell of one another's belches.
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In honor of the one year anniversary of the launch of Pretzel M&M'S, BBDO New York created a "bloopers" reel as part of a social media effort around Pretzel. We thought your readers might enjoy these outtakes starring our "salty" and "sweet" duo.
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Promotional viral video created by Dead Famous Vancouver to launch the Vancouver Craft Beer Week.
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A viral from Pitch, London for 188BET advertising the St Georges Day game and utilising 3D mapping technology to allow the players to play and slay the dragons projected onto the wall of the Twickenham Stadium.
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With a wink and nod to the search for a higher form of clarity, Sound Lounge mixed a Mentos spot from the Martin Agency that explores the journey to positive energy. Mixed by Philip Loeb, the spot reveals that you are one bite away from the fresh, positive Mentos way of life. But don't try this at home! Not even the icy goodness of Mentos could act as snakebite serum.
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VitalFix Super Glue needed to persuade consumers in a very competitive market category that the product works beyond their expectations. Naga DDB, Malaysia were briefed to create a viral video that will create awareness and preference for the brand.
VIEW THE SPOT He also does a great double act with his sister,Phillay
You may have seen or heard his work before, but I wanted to introduce you to lounge singer Buddy Mignon as he helps promote the new Quad Steak Burrito in this latest spot for Taco Bell. And be sure to the check out the extended version an introspective look at Buddy and his love of steak.
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With the new service Autoliberte from Europcar, renting a car became so easy, having your own car became totally pointless. Ogilvy Paris highlight this point in a humorous way : pranking innocent people with hidden cameras, making them believe that their cars have been crushed by an obscure fake authority.
VIEW THE SPOT The Online Science Fair, it is magnificent
A hilarious new video posting on Facebook and YouTube documents someone fulfilling their New Year's resolution of saying goodbye to junk food in a most unique way by sending a grocery cart full of chips, donuts, candy, french fries, cookies, soda, jelly beans and ice cream speeding down a huge ski jump in Minnesota. The video is part of a series produced by advertising agency, Clarity Coverdale Fury for their client, Park Nicollet Health Services, to encourage people to stick with their New Year's resolutions.
VIEW THE SPOT Donate your fat to the third world
'Donate your fat to the third world' charity appeal by fake Medical institution www.klaxoninstitute.com designed by Quietstorm,London. Created to raise awareness of more practical solutions to Third World self sufficiency.Part of a fully integrated digital campaign involving online and social media.
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Jennifer Hudson, Common, Lupe Fiasco and No I.D. feature in this third installment of TBWAChiatDay, Los Angeles Gatorade's 'Replay'
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