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Seen and noted
 Lincoln's journey with Matthew McConaughey continues. Step inside the 2015 Lincoln MKZ, put the roof back, and let the night begin. Agency: Hudson Rouge, New York.VIEW THE FIRST SPOT VIEW THE SECOND SPOT Amnesty International: Most Shocking Christmas Message A peculiar Santa gives a shocking message showing the dark side of Christmas and of every day in Peru. Agency: Carne Peru.VIEW THE SPOT  When muddy conditions turn monstrous, itâs up to the 2015 Nissan Rogue with its Intuitive AWD System to save the day. #ConquerAllConditions. Agency: TBWA Toronto.VIEW THE SPOT Hush Puppies: GPS Mass, Bogota knows that finding the perfect gift is not so easy, so they have a guide to take you to their Hush Puppie stores and also reward you with discounts so you can choose what you want. VIEW THE CONCEPT Brahma Beer: The perfect chopp All beer brands offer consumers a chopp, basically the same chopp with a different logo, but none is made to achieve the 45 degree serving. Quorum Saatchi & Saatchi, Lima has designed a special handle for Brahma to assure a perfect serving.VIEW THE CONCEPT Netflix: Watch Together See what happens when kids rule family movie night. Because the movie is just the beginning. Agency: R/GA, Los Angeles.VIEW THE CONCEPT Cellcom: The fast forward commercial break People hate waiting for what they love. This is probably why commercial breaks can be a pain for most people so Gitam BBDO Israel decided to use this to their advantage when Cellcom, Israel's biggest mobile company launched their new cellular network "generation 4.5". With the help of different advertisers, over two week, they aired real commercials during the regular commercial breaks, but with a twist, all the commercials were running twice as fast, helping the viewers get back to their shows in half the time! This way, instead of just saying "we are the fastest" they proved it. VIEW THE SPOT Carlsberg Hof: The Hof switch Carlsberg Hof walks the talk when it wishes you a merry Xmas break. The new banners for the medium strong beer close down the website window when you turn the switch from "ON" to "HOF". Agency: M&C Saatchi Stockholm.VIEW THE CONCEPT  When you feel your finest, people perceive you as so much more. Stay confidently fresh with New AXE White Label. Agency: BBH New York.VIEW THE SPOT  The Great Online Shopping Festival (gosf), an initiative by Google started three years back is today one of the most popular online shopping festivals in India. Many people work behind the scenes to make these shopping festivals a big success. A key element of the experience of shopping online, depends on timely delivery of the packages. To encapsulate the entire activity, a short video which showcases the life of the delivery boy was commissioned. The objective of this activity was to simply urge people to say, "Thank you", to these heroes. And make it a #SpecialDelivery. Agency: Ogilvy & Mather Mumbai.VIEW THE SPOT Metro Trains: Dumb Ways To Die Give the gift of safety this Christmas. Visit iTunes to download the full song. Proceeds will go to the Salvation Army Christmas Appeal.Agency McCann, Melbourne VIEW THE CONCEPT  Produced as part of Nickelodeon Creative Advertising Life Without franchise, a family finds themselves missing the existence of Popeyes. VIEW THE SPOT  GIVEasia (www.GIVEasia.org) is an organization that connects people around the world to good causes in Asia. They want to encourage people to give more to each other and help those who are in need. With collaboration with BBDO Bangkok, they created this film about people who used to be receivers for almost all their lives to become Santa Claus and feel how great it is to give it to someone else for the first time. Watch it and then you find that "No one ever has too little to give."VIEW THE SPOT Norwegian Red Cab To promote its direct long-haul service to New York, Norwegian Airlines invited shoppers in an Oslo mall to take a virtual taxi ride around Manhattan. Agency M&C Saatchi Stockholm and production company Stopp erected an interactive digital screen that connected live with a custom-designed Norwegian taxi. People who took part could choose where to go, and control the 360 degree live stream camera on the roof of the car while the driver gave them stories, information and funny anecdotes about the city.VIEW OUTDOOR  For what is France most famous? You would have to say the Eiffel Tower and the unique style with which all French women love to dress. We combined these two images to illustrate with a single, vivid metaphor that, thanks to genuine French apparel from lafrivole.ru, every woman can become a symbol of France. Agency: Media Storm, Russia VIEW THE FIRST AD VIEW THE SECOND AD Coca-Cola: Share A White Christmas Coca-Cola has brought the true spirit of Christmas to Singapore through a new campaign designed to facilitate connections between people halfway across the world from one another. The campaign, #shareawhitechristmas, featured falling snow outside the Santa Christmas Village at Raffles City, bringing the weather from Lapland and the magic of Christmas to Singaporeans - who experience temperatures of up to 30 degrees all year round. It was created by Ogilvy & Mather Singapore. Officially launched on 19 December, the video shows Finns and Singaporeans forging new friendships through giving and receiving in the spirit of Christmas.VIEW THE CONCEPT Coca Cola: Stop Phubbing Around Every moment in your life is unique and precious. Enjoy it! Live it to the fullest! Let nothing distract you from drinking every last drop of this sweet nectar called life. Think about sharing it online later.Agency Memac Ogilvy, Dubai VIEW THE SPOT  This year, Samsung Mobile built a synchronized dreamscape out of 74 different devices to tell the story of a young girl's holiday dream. The spotuses Galaxy Tab S, Note 4, Gear S, and a Curved TV. Agency: R/GA.New YorkVIEW THE SPOT Sony Xperia: Underwater Store FP7/DXB, Dubai has built an "underwater store" in Dubai for a Sony Xperia promotion that demonstrates how water proof the Smart phones are.VIEW OUTDOOR World Aids Day:One Red Ribbon Monday the 1'st of December was World Aids Day. The activity took place on Sunday night, and the reaction of the passers-by was filmed on World Aids Day itself.VIEW OUTDOOR Vogue: Sienna Miller's "Normal" Life Now that she's a mother of a two-year-old, the "Foxcatcher" actress who once made tabloid headlines has gone completely New Age yummy mummy (sort of). Cass Bird directs the ever-uninhibited Sienna Miller in this ironic send-up. VIEW THE SPOT Costa Rica Tourism: Save The Americans Americans leave over 500,000,000 vacation days unused. The problem is real. Forced to work long hours in stressful environments, increasingly estranged from their natural habitat, the American worker grows more endangered every day. If you or someone you know is endangered, we can help.VIEW THE SPOT Starsports: Watch It In Your Own Time With football being the flavour of the season, courtesy the #SeasonIsLong endeavor, Lowe Lintas has turned the attention back to cricket with its new creative output #SleepTight. The new campaign is centered around the current India-Australia Test Series, which is also being aired live on the website www.starsports.com, India's first multi-sports digital service.VIEW THE SPOT  Short Rationale: Guinness' madeofblack campaign was a local hit, albeit being a rather unintentional celebration of otherness. Hypo a local custodian of whiteness decided to join the fun.Agency Noah's Ark Nigeria VIEW THE PLATITUDE AD VIEW THE SWAG AD VIEW THE PURE AD VIEW THE DEFINE AD VIEW THE STAND AD VIEW THE YANGA AD VIEW THE DEVINE AD  David&Goliath is launching a new campaign featuring Blake Griffin for the 2015 Kia Optima. The series of three 60-and 30 second spots will debut across NBA media (TNT, ABC, ESPN, NBA TV) and social media, and also includes a digital interactive game. The first spot will air on YouTube on December 22 and will hit television media on December 25. VIEW THE SPOT Guest Judge: John Davenport, Ireland/Davenport, Johannesburg
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
December 23, 2014 04:03 (Edited: February 17, 2023 05:19)
 This week's guest judge is John Davenport, co-owner and ECD at Ireland/Davenport in Johannesburg, South Africa. Winner: B Cosmic. An interesting take on the make-up category with a perfectly timed twist. Although we've seen this kind of humour before, the scenarios were fresh and had me chuckling. READ MORE Dell'Anima: The first Mupi painted entirely with real ink cuttle The creative agency Nylon in partnership with MOP has developed the first Mupi painted entirely with real ink cuttlefish. This project was designed in order to promote the "Linguine al sepia nero" dish, most famous for the Dell'Anima Italian restaurant. This is one of the few Italian restaurants in Lisbon that uses real cuttlefish ink during the cooking process of the plate. This artwork, fully handcraft, can be found at Saldanha Metro station. This is the same area where it is located the restaurant. VIEW THE CONCEPT Spoleto/Coca Cola: Shared Table Presenting the Shared Table. A table that turns strangers into friends to prove that sharing in real life is much better.During Christmas time, the regular restaurant tables were replaced with an extra big round table with free Cokes. Whenever someone took a seat, a message was sent to their phone using geolocation: You are already sitting at the same table. Drop the phone and share this moment. Itâs Christmas time! Agency Artplan, Rio de JanerioVIEW OUTDOOR Smile Condoms: Invisible Threat Sexually transmitted diseases are an invisible threat as this ambient idea shows. Agency: Advantage Y&R, NamibiaVIEW OUTDOOR Vodafone:Power To The Loved Ones This, very human and authentic, film is based on the fact that thousands of people have to work or have other unfortunate reasons why they physically can't be with their loved ones. We wanted to show how the gift of free data can ensure those people don't have to be lonely this Christmas. Agency Khanna Reidinga Netherlands VIEW THE SPOT  You've got to display the right icon to listen to 98FM in print from Filadelfia BrasilVIEW THE MARLEY AD VIEW THE IGGY AD VIEW THE NIRVANA AD Australia Post: Reclink Cricket Australia Post & Reclink TVC shares Raeles' personal story of belonging in the community. Directed by Ben Gartland from Bengar in Melbourne.VIEW THE SPOT AMI Insurance: Boat To illustrate AMI's positioning of people helping people, AMI Insurance and Colenso BBDO have launched a new light-hearted animated series based on real conversations about real customer claims. Says Colenso BBDO ECD Steve Cochran: "The old adage 'truth is stranger than fiction' is no more prevalent than in a list of insurance claims. These ads were pretty much written by punters." AMI's recent award winning redesign of their stores featured wall-art created by Colenso, and it was this that provided the inspiration for the animation. VIEW THE BOAT SPOT VIEW THE UNKNOWN CAT SPOT VIEW THE RUGBY SPOT  Japanese commuting time is the longest in the world. The Japanese are known as hard workers and more often than not are very tired when returning home. Commuter trains are always crowded by INEMURI (=falling asleep) people. Against that background, HOME'S, the largest real estate information website in Japan,have released a short film "Dreamer" on web for people are afflicted by fatigue from commuting with the hope of finding a great place to live near them. VIEW THE SPOT ANA: Takeoff Mode AppBrotherhood SisterSol: Talk About The Talk Recently Saatchi & Saatchi NY worked with Brotherhood SisterSol, a youth organization centrally involved in reforming NYPDâs "Stop & Frisk" policies focused on raising awareness of "the Talk" that takes place in black households across America. The centerpiece of the "Talk About The Talk" campaign is a PSA that portrays several intimate conversations between Black parents and their children about how to avoid potentially dangerous police encounters but ends with a white father reminding his teenage son that police officers are there to help.VIEW THE CONCEPT Sky: Murmuration Sky is taking its audience on another epic journey with the launch of a stunning new TVC, created by DDB New Zealand and directed by Steve Ayson of the Sweet Shop. The 60' spot first aired on Monday and follows an unassuming young hero as she explores the power of freedom in her own hands. The TVC is designed as a teaser to promote the latest SKY On Demand offering scheduled to launch in early 2015.VIEW THE SPOT |
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