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INTERACTIVE & OUTDOOR
LADbible: The Leprechaun Law Irish citizens are being encouraged to identify as leprechauns in order to enjoy better legal protection from online abuse. âThe Leprechaun Lawâ is a satirical campaign by LADbible Ireland with Folk VML Dublin and VML Milan that aims to expose Irelandâs outdated hate speech laws, which pre-date the internet and leave citizens vulnerable to trolling and online abuse. While it sounds like a gimmick, the campaign is rooted in legal reality. Under the EU Habitats Directive (2009) leprechauns are classified as âprotected speciesâ in Irelandâs Sliabh Foy Loop area, unlike normal Irish citizens. Social publisher LADBible (with 5 million followers) is now calling on Irish citizens to adopt leprechaun status in protest. VIEW THE CONCEPT VIEW 4 OUTDOORS Razom For Ukraine: The Air Raid Alarm Clock Razom for Ukraine, a non-profit organisation advocating for the nation on the international stage, announced today the release of the Air Raid Alarm Clock: An innovative device that displays air raid alerts from across Ukraine in real time, and whose unsettling sirens are designed as a wake up call to the politicians in the US and EU failing to support the country at this crucial moment.VIEW THE CONCEPT VIEW OUTDOOR Craft Sportswear: Stoplights Into Discount If you're a dedicated city runner, you've likely faced one of urban runningâs biggest frustrations: the dreaded stoplight. Whether youâre doing an awkward jog on the spot, or waiting with your watch paused, every red light throws off your pace, your rhythm, and your precious running data. Craft Sportswear, the Swedish running brand, understands these challenges all too well.VIEW THE 2 CONCEPTS VIEW 3 OUTDOORS Coopers Brewery: Big Ales Coopers is ushering in a celebration of 'locality', with the launch of a new multi-touchpoint campaign from independent creative, design and PR agency Special Australia. Coopers, the last locally owned and operated big-beer brand in the country, announced the findings to celebrate 'Local, Everywhere', a campaign set to mark the brand's place as the local beer of Australia. VIEW THE CONCEPT VIEW 6 OUTDOORS A.C.E: Advertising Careers Engine The New Zealand advertising industry can sell a beer, a phone or a phone company with ease - yet they can't seem to sell themselves. With fewer young people entering the industry, and even fewer knowing what advertising careers are about, The Communications Council needed to boost recruitment.Agency: Motion Sickness VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR ABinBev Ecuador: Spot The Red Flags Pilsener Beer turned the four corners of soccer fields into four red flags that spotted early signs of violence in relationships. We reached everyone during the most important matches of the season.VIEW THE CONCEPT VIEW THE OUTDOOR People Like Us: Autocorrected Pay Gap Non-profit People Like Us, is highlighting autocorrect bias when it comes to names, often leading to misidentification and a sense of exclusion for individuals with diverse names. Its latest campaign taps into this insight to help correct the pay gap between ethnicities. The 'Autocorrected Pay Gap' campaign, created in partnership with Aussie expat creative director Tim Pashen and creative agency Worth Your While, uses real autocorrect examples to highlight that subconscious bias in favour of English-heritage names affects everything from autocorrect to your monthly pay packet. VIEW THE CONCEPT VIEW FIRST AYAN OUTDOOR VIEW FIRST RISHI OUTDOOR VIEW SECOND AYAN OUTDOOR VIEW SECOND RISHI OUTDOOR Gravox: Chrissie Gravy Gravox is synonymous with Gravy in Australia, but had not yet capitalised on the Christmas occassion. Identifying an opportunity to launch a new product made specifically to complement Chrismas lunch, REBORN's task was to develop a creative campaign to launch the product into market.VIEW THE CONCEPT VIEW OUTDOOR QT Hotels and Resorts: Curious Currencies At QT Hotels, everything is far from ordinary. So, we're introducing a stranger way to pay. Guests are now invited to pay for their stay with Curious Currencies. From locks of hair to wedding rings and lucky pairs of socks. So long as the item is of value to the guest, it's a perfectly reasonable form of payment to QT. Agency: Thinkerbell VIEW THE CONCEPT VIEW OUTDOOR Uber Eats : Cow Codes To launch Gelato Messina exclusively on Uber Eats, we turned to their exclusive gelato makers: putting jerseys on the jersey cows that produce the farm-fresh milk that goes into every creamy scoop of delicious Gelato Messina. Then, using Instagram Live, we streamed the cows direct from their free-roaming pastures. Each ethically-made jersey featured a unique promo code. Viewers had to quickly spot and redeem the codes as the cows wandered in and out of the live feed, and redeem the codes on the Uber Eats app for their share in over $350k in discounts and prizes.Agency: Special VIEW THE CONCEPT VIEW OUTDOOR Southern Cross: VIS - The Road Safety Collection As New Zealand's biggest insurance company, Southern Cross Pet insurance is on a mission to help pets live longer and healthier lives, not just pay out when pets get injured. We discovered that road safety is one of the greatest causes of pet injuries and fatalities. Our solution to make pet owners take notice of the road safety issue was simple: They needed to be seen. Agency: TBWA, New Zealand VIEW THE CONCEPT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR Matilda Bay: Rejected Ales This is the story of Matilda Bay Rejected Ales. It took 27 batches to create a golden ale that met their Master Brewer's mouth's standards. It's called the Original Ale. To give the public an idea of how perfectly perfect it is, we released the 27 near perfect rejects, so they could discover the journey to perfection. Matilda Bay Rejected Ales; the best beers you were never meant to taste.VIEW THE CONCEPT VIEW OUTDOOR GKI : Robotic Bartender 2020 has been a tough year for everyone, but now in 2021, the world is finally starting to see the light, as vaccines have begun rolling in, proving to be highly effective in reducing the spread of the pandemic. The team behind Cecilia.ai, the robotic interactive bartender, came up with a new campaign to promote both their product and the importance of getting vaccinated. VIEW THE CONCEPT VIEW OUTDOOR Libresse: Pain Dictionary Definition Essity, creator of Libresse, Bodyform, Nana, Nuvenia, Nosotras and Saba, launches its latest taboo busting activation, #painstories, exploring the true extent of the pain women endure and inviting them to share their stories. #Painstories has been created to tackle the gender pain gap one story at a time and offer a new way to express and articulate pain, with a focus on endometriosis, via a newly launched Pain Dictionary. VIEW THE CONCEPT VIEW THE ONE CONCEPT VIEW THE TWO CONCEPT VIEW THE THREE CONCEPT VIEW THE FOUR CONCEPT VIEW THE FIVE CONCEPT VIEW THE SIX CONCEPT VIEW OUTDOOR Billy Blue College: Billy Blue AR School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide. Sydney's renowned design college has partnered with creative agencies SomeOne, VCCP & AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion.VIEW THE INTRO CONCEPT VIEW THE WORLD CHANGE CONCEPT VIEW THE TIK TOK CONCEPT VIEW OUTDOOR Havaianas: Step Into Summer, Havaianas is one of the few Brazilian-founded brands to have - if you'll pardon the pun - a truly global footprint. But despite its popularity on beaches and sidewalks around the world, its reputation in the US is minimal, so Havaianas approached San Francisco agency TBD to boost its brand presence in the country. The result is an AI-enabled art installation / digital store that popped up on LAâs Venice Beach boardwalk. VIEW THE CONCEPT VIEW OUTDOOR Clear Channel: The Out of Home Project Winters in Sweden can be fatally cold for the increasing number of homeless people. When temperatures drop below minus 7°C special emergency shelters open up. One problem though - they open in different locations every time, and it's difficult to reach the homeless with the information in time. Since Clear Channel is present everywhere people are, we saw an opportunity to help out. We turned Clear Channel's network of digital billboards into an emergency system. When the temperature drops to negative 7 degrees or colder, the screens directed homeless people to their closest emergency shelter. By using real-time data and GPS coordinates, collected from a number of organizations and institutions.VIEW THE CONCEPT DrinkWise: The Internet Remembers The Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most "unsophisticated" moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever.VIEW THE CONCEPT VIEW ANNA'S ART PROFILE VIDEO VIEW THE ANNA OUTDOOR VIEW THE EDDIE OUTDOOR VIEW THE JOSH OUTDOOR VIEW THE PETE OUTDOOR Burger King: Whopper Detour McDonald's outnumbers Burger King in terms of restaurants in the United States by two-to-one. This is great for McDonald's but not so much for FCB New York client Burger King. So, how do you tackle this issue without physically opening more establishments? This cheeky campaign by FCB did exactly that by selling Burger King Whoppers at McDonald's. But that's not it. They cost 1 cent. What's the catch? Well, the newly updated Burger King app includes an order-ahead feature. FCB tweaked the app to geofence McDonald's restaurants so that this 'Whopper Detour' promotion only unlocks when people are within 600 feet of a McDonald's. Burger King is lovin' it right in its biggest competitors face. VIEW THE CONCEPT Amstel Radler: You Can’t get This Taste Without Lemons A popular new Amstel Radler campaign from Publips Sericeplan has sparked huge national debate, with a giant outdoor canvas erected in central Madrid inviting people to guess the number of lemons used to make it. A 238m2 canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation of the âIt all starts with a doerâ campaign. More than 5,500 people entered a competition on www.esdemotivado.com to guess the number of lemons, with 10 people getting the correct number and 35,575 visitors to the website during the competition with a prize of a yearâs supply of Amstel Radler. VIEW THE CONCEPT VIEW OUTDOOR L.L.Bean: Be an Outsider A L.L. Bean newspaper ad has been released that you can only read outdoors. The ad was made with photochromic ink, which is colorless indoors but shows up when in the sun. Agency: VIA.VIEW OUTDOOR VIEW OUTDOOR Sydney Homeless: StreetLifeView To help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of 'Tent City' and founder of homeless organisation 'Sydney Homeless'; together with Clemenger BBDO Sydney launched Street-Life View, an interactive website that lets you walk through Sydney's Tent City despite its recent removal. Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.VIEW THE CONCEPT The Lost Dogs' Home: Wait with a Mate GPY&R Melbourne and JCDecaux have developed a new interactive Digital Citylight for The Lost Dogs' Home that allows commuters waiting for a train to 'play fetch' with an energetic virtual pooch.VIEW THE CONCEPT Propaganda Music Festival: Live Quiz Saatchi & Saatchi Stockholm revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves. VIEW OUTDOOR Peugeot 208: Holotransform Development of interactive hologram in which the user can customize a Peugeot 208 It can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims.And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow.You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires.Agency: Triple Impacto VIEW THE CONCEPT OGGI: Clothing An interactive outdoor poster campaign for Oggi via Think Factory BangkokVIEW CLOTHING OUTDOOR VIEW FOOTWEAR OUTDOOR VIEW KITCHEN WARE OUTDOOR Helsingin Sanomat: Emotion cube Scandanavia's largest newspaper, Helsingin Sanomat, heralds its format change from broadsheet to tabloid, with the 'Emotion Cube,' an interactive experience that pulsates with readers' emotions generated by its news stories.Created by hasan & partners Helsinki and produced by Perfect Fools, the 'Emotion Cube' responds to reactions to selected Helsingin Sanomat news stories. VIEW OUTDOOR Drive home safely Dave The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allows the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website (www.homesafely.com.au), write or record their message, then select when and where their message should be displayed to coincide with the recipient's commute. Messages are also published to Twitter with the hashtag #Homesafely.VIEW OUTDOOR The shoes of doom Doom is South Africaâs most powerful insecticide. To prove this TBWA,South Africa created a world first; a 22 meter high billboard made entirely out of real shoes.VIEW OUTDOOR Hearts and flowers on the street Interactive installation based on augmented reality The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.Hundreds of girls received gifts, flowers and balloons of all sizes and colors. The action took place on 12, 13, 19 and 20 October in the Alto Palermo Shopping, Buenos Aires, Argentina and was created by 5SEIS, Buenos Aires . VIEW OUTDOOR Ring the rum line and laugh Havas New York and Dos Equis have put up a mural of the Most Interesting Man on the side of Diablo's Cantina in Las Vegas. Calling the number leads the caller to the Man's voicemail, where different prompts lead to various jokes. VIEW OUTDOOR Gorila gum gets a gameOutdoor gaming in Singapore Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September. VIEW THE CONCEPT Ring the bell win some shoes The First Ever Instagram Street Banner by Aldo. What smoyz, Tel Aviv did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.VIEW THE CONCEPT The world's first radio DJ from a billboard Virgin Montreal via BCP Montreal launch the world's first radio DJ set broadcast live from a billboard.VIEW OUTDOOR Watch the Kia cheer Grabbing the crowds attention was vital to the success of the Kia campaign from Innocean, Vancouver. Two breathtaking 80" screens displayed the call-to-action, backed by large-scale print that spanned the cavernous walls inside BC Place.VIEW OUTDOOR The forest comes to NYC To announce TD Bank's commitment to reduce paper use, a giant (12' x 9'), interactive video wall was created by Tierney, New YorkVIEW OUTDOOR Dream sequence If your phone could truly sleep, what would it dream? A new interactive cinema experience created by Sprint in partnership with Team Sprint integrated brand agency Digitas and ad agency Leo Burnett encourages moviegoers to turn off their mobile device in exchange for a custom mobile dream. At the outset of the user's movie theater experience, Sprint's 30-second PSA film directs people to text the word "dream" to 60602 before putting their mobile phone to sleep or turning the device off. Once the mobile is awakened after the movie, users will find a text prompt asking them to opt-in via Facebook. After opting-in, users are rewarded with a personalized 15-second film capturing what the device has been 'dreaming' while switched off.VIEW THE SPOT Mugabe falls apart An interactive installation created to promote Peter Godwin's book "The Fear The Last Days of Robert Mugabe."VIEW OUTDOOR Tune into a Shatter Effect Local newcomers to the music scene, Shatter Effect, needed a brand that would instantly put them at the forefront of an already crowded sector and get them noticed. This poster campaign from born, West Midlands has made people aware of the band at a much fast rate than is expected of such a new band. They have now played some great venues and festivals as a result.VIEW OUTDOOR |
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BAR,Lisbon releases an app game for Gorila gum