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INTERACTIVE OUTDOOR

L.L.Bean: Be an Outsider

 INTERACTIVE OUTDOOR   USA    September 26, 2017 18:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FSep%2Ftn_89589_Screen+Shot+2017-09-23+at+7.12.28+am.png&width=200A L.L. Bean newspaper ad has been released that you can only read outdoors. The ad was made with photochromic ink, which is colorless indoors but shows up when in the sun. Agency: VIA.

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Sydney Homeless: StreetLifeView

 INTERACTIVE OUTDOOR   AUSTRALIA    August 23, 2017 10:46 (Edited: August 23, 2017 20:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2017/Aug/tn_88817_Street life view_PR.jpg&width=200To help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of 'Tent City' and founder of homeless organisation 'Sydney Homeless'; together with Clemenger BBDO Sydney launched Street-Life View, an interactive website that lets you walk through Sydney's Tent City despite its recent removal. Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.

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The Lost Dogs' Home: Wait with a Mate

 INTERACTIVE OUTDOOR   AUSTRALIA    December 15, 2016 09:02 (Edited: December 15, 2016 20:02)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/18728_0000.png&width=200GPY&R Melbourne and JCDecaux have developed a new interactive Digital Citylight for The Lost Dogs' Home that allows commuters waiting for a train to 'play fetch' with an energetic virtual pooch.

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Propaganda Music Festival: Live Quiz

 INTERACTIVE OUTDOOR   SWEDEN    August 20, 2013 20:34 (Edited: August 20, 2013 10:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/59ec6_0000.png&width=200Saatchi & Saatchi Stockholm revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves.

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Peugeot 208: Holotransform

 INTERACTIVE OUTDOOR   ARGENTINA    August 03, 2013 18:58 (Edited: August 03, 2013 08:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4793d_0001.png&width=200Development of interactive hologram in which the user can customize a Peugeot 208 It can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims.And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow.
You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires.Agency: Triple Impacto

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OGGI: Clothing

 INTERACTIVE OUTDOOR   THAILAND    March 01, 2013 04:46 (Edited: February 28, 2013 17:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Feb/tn_51244_oggi_clothing.jpg&width=200An interactive outdoor poster campaign for Oggi via Think Factory Bangkok

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Helsingin Sanomat: Emotion cube

 INTERACTIVE OUTDOOR   FINLAND    January 22, 2013 00:48 (Edited: January 21, 2013 13:48)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2013/Jan/tn_49911__C147505.jpg&width=200Scandanavia's largest newspaper, Helsingin Sanomat, heralds its format change from broadsheet to tabloid, with the 'Emotion Cube,' an interactive experience that pulsates with readers' emotions generated by its news stories.Created by hasan & partners Helsinki and produced by Perfect Fools, the 'Emotion Cube' responds to reactions to selected Helsingin Sanomat news stories.

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Drive home safely Dave

 INTERACTIVE OUTDOOR   AUSTRALIA    December 22, 2012 20:54 (Edited: December 22, 2012 09:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FDec%2Ftn_49517_TAC_HomeSafely1212_DandenongOut%5B1%5D.jpg.jpeg&width=200The #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allows the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website (www.homesafely.com.au), write or record their message, then select when and where their message should be displayed to coincide with the recipient's commute. Messages are also published to Twitter with the hashtag #Homesafely.

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The shoes of doom

 INTERACTIVE OUTDOOR   SOUTH AFRICA    December 11, 2012 20:24 (Edited: December 11, 2012 09:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc90b5_0000.png&width=200Doom is South Africa’s most powerful insecticide. To prove this TBWA,South Africa created a world first; a 22 meter high billboard made entirely out of real shoes.

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Hearts and flowers on the street

 INTERACTIVE OUTDOOR   ARGENTINA    November 20, 2012 18:21 (Edited: November 20, 2012 07:21)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3e050.png&width=200Interactive installation based on augmented reality The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.
Hundreds of girls received gifts, flowers and balloons of all sizes and colors.
The action took place on 12, 13, 19 and 20 October in the Alto Palermo Shopping, Buenos Aires, Argentina and was created by 5SEIS, Buenos Aires .

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Ring the rum line and laugh

 INTERACTIVE OUTDOOR   USA    November 13, 2012 19:08 (Edited: November 13, 2012 08:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2012%2FNov%2Ftn_48700_Dos-Equis.jpg&width=200Havas New York and Dos Equis have put up a mural of the Most Interesting Man on the side of Diablo's Cantina in Las Vegas. Calling the number leads the caller to the Man's voicemail, where different prompts lead to various jokes.

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Gorila gum gets a game

 INTERACTIVE OUTDOOR   PORTUGAL    November 10, 2012 21:06 (Edited: November 10, 2012 10:06)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa7f70_0000.png&width=200BAR,Lisbon releases an app game for Gorila gum

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Outdoor gaming in Singapore

 INTERACTIVE OUTDOOR   CHINA    November 05, 2012 20:15 (Edited: November 05, 2012 09:15)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c925.png&width=200Saatchi & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September.

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Ring the bell win some shoes

 INTERACTIVE OUTDOOR   ISRAEL    October 23, 2012 18:24 (Edited: October 23, 2012 07:24)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7631c_0000.png&width=200The First Ever Instagram Street Banner by Aldo. What smoyz, Tel Aviv did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.

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The world's first radio DJ from a billboard

 INTERACTIVE OUTDOOR   CANADA    October 22, 2012 17:50 (Edited: October 22, 2012 06:50)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0ff5b_0001.png&width=200Virgin Montreal via BCP Montreal launch the world's first radio DJ set broadcast live from a billboard.

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Watch the Kia cheer

 INTERACTIVE OUTDOOR   CANADA    October 18, 2012 19:27 (Edited: October 18, 2012 08:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8ac08.png&width=200Grabbing the crowds attention was vital to the success of the Kia campaign from Innocean, Vancouver. Two breathtaking 80" screens displayed the call-to-action, backed by large-scale print that spanned the cavernous walls inside BC Place.

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The forest comes to NYC

 INTERACTIVE OUTDOOR   USA    October 16, 2012 20:23 (Edited: October 16, 2012 09:23)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bc157_0001.png&width=200To announce TD Bank's commitment to reduce paper use, a giant (12' x 9'), interactive video wall was created by Tierney, New York

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Dream sequence

 INTERACTIVE OUTDOOR   USA    June 06, 2012 00:33 (Edited: June 05, 2012 14:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f52b1_0000.png&width=200If your phone could truly sleep, what would it dream? A new interactive cinema experience created by Sprint in partnership with Team Sprint integrated brand agency Digitas and ad agency Leo Burnett encourages moviegoers to turn off their mobile device in exchange for a custom mobile dream. At the outset of the user's movie theater experience, Sprint's 30-second PSA film directs people to text the word "dream" to 60602 before putting their mobile phone to sleep or turning the device off. Once the mobile is awakened after the movie, users will find a text prompt asking them to opt-in via Facebook. After opting-in, users are rewarded with a personalized 15-second film capturing what the device has been 'dreaming' while switched off.


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Mugabe falls apart

 INTERACTIVE OUTDOOR   SOUTH AFRICA    March 24, 2012 02:11 (Edited: March 23, 2012 15:11)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbbf98_0001.png&width=200An interactive installation created to promote Peter Godwin's book "The Fear The Last Days of Robert Mugabe."

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Tune into a Shatter Effect

 INTERACTIVE OUTDOOR   UK    October 26, 2011 23:45 (Edited: October 26, 2011 12:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3c90a.png&width=200Local newcomers to the music scene, Shatter Effect, needed a brand that would instantly put them at the forefront of an already crowded sector and get them noticed. This poster campaign from born, West Midlands has made people aware of the band at a much fast rate than is expected of such a new band. They have now played some great venues and festivals as a result.

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Putting Toronto on the map

 INTERACTIVE OUTDOOR   CANADA    August 01, 2011 16:16 (Edited: August 01, 2011 06:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2011%2FJul%2Ftn_38473_Toronto+Trending+Tourism.jpeg&width=200Toronto Tourism via Crispin Porter + Bogusky has upped its social media presence in the hopes of attracting greater interest in Toronto on the part of prospective visitors to the city. A recently launched website called Toronto Trending uses live Twitter updates and FourSquare check-ins to present an interactive view of the city at so-called street level. Laid over a Google satellite map or live video feeds of select locales, the idea is to show off Toronto as a happening place and to give tourists an idea of what the locals are up to.

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Toronto and Montreal spy on each other

 INTERACTIVE OUTDOOR   CANADA    July 19, 2011 19:41 (Edited: July 19, 2011 09:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bf400.png&width=200The Rival cities of Toronto and Montreal say it's OK to cheat with one another. Torontonians and Montrealers are being encouraged to virtually visit each other's cities through a live interactive portal known as The Cheating Wall. They can use The Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall created by Crispin Porter Bogusky Toronto consists of separate HD video panels, each with their own camera, microphone, sensor and speaker allowing people to fully interact with someone individually.

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Play pong in Stockholm

 INTERACTIVE OUTDOOR   SWEDEN    June 06, 2011 22:34 (Edited: June 06, 2011 12:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a82e3_0000.png&width=200McDonald's via DDB Stockholm recently used an interactive billboard game in Stockholm called Pick n'Play to offer free food from a nearby restaurant. This was the latest in agency DDB Stockholm's innovative outdoor advertisements for the fast food giant.

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Gaudi Christmas decorations

 INTERACTIVE OUTDOOR   HONG KONG    May 09, 2011 23:30 (Edited: May 09, 2011 13:30)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/f496b.png?width=120&filewidth=320&fileheight=180&filetime=1304863200&image=s3://bestadsontv.com/thumbs/f496b.pngInspired by Antonio Gaudi,OgilvyOne, Hong Kong created the World's first AR Christmas display, seamlessly blending facebook, user generated content, mobile AR and offline locations it was also the first campaign to let users create and interact with their own AR objects.

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Play the game with Carlsberg

 INTERACTIVE OUTDOOR   SINGAPORE    May 05, 2011 20:20 (Edited: May 05, 2011 10:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2011/May/tn_36248_Carlsberg-_Touchscreen.JPGAlongside a poster campaign, the Number One imported premium beer in Singapore, Carlsberg will place 4 interactive screens at selected high traffic locations. The interactive screens, a first for the bus shelter media in Singapore, are part of a collaborative effort between Carlsberg, OMD,Singapore , Euro RSCG and Clear Channel. As part of Clear Channel's Create portfolio, the interactive screen is executed through placing a touch screen within a 6-sheets panel, before encasing the entire panel to drive branding and awareness.

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Indoor execution

 INTERACTIVE OUTDOOR   FRANCE    May 01, 2011 02:03 (Edited: April 30, 2011 16:03)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/4ae8f_0002.png?width=120&filewidth=560&fileheight=314&filetime=1304085600&image=s3://bestadsontv.com/thumbs/4ae8f_0002.png58 countries around the world still apply the death penalty Many people think they don't have power to change things.How can we make people aware that they can make a difference ? Take a stand against death penalty.Outdoor installation by Marcel, Paris

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Get a lift and a laugh

 INTERACTIVE OUTDOOR   BRASIL    April 29, 2011 18:41 (Edited: April 29, 2011 08:41)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/4c7d4_0004.png?width=120&filewidth=560&fileheight=314&filetime=1303999200&image=s3://bestadsontv.com/thumbs/4c7d4_0004.pngAn elevator is turned into an amusement ride full of unexpected features thanks to Ogilvy & Mather Brasil.

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Trying to make eye contact

 INTERACTIVE OUTDOOR   USA    April 28, 2011 18:54 (Edited: April 28, 2011 08:54)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/bb90a_0000.png?width=120&filewidth=560&fileheight=314&filetime=1303912800&image=s3://bestadsontv.com/thumbs/bb90a_0000.pngOn behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. The installation was unveiled at the beginning of April on board the Intrepid, and made subsequent appearances at special events throughout the month.

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Petfood by phone

 INTERACTIVE OUTDOOR   GERMANY    March 28, 2011 18:27 (Edited: March 28, 2011 07:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/50563_0000.png?width=120&filewidth=560&fileheight=314&filetime=1301230800&image=s3://bestadsontv.com/thumbs/50563_0000.pngGranataPet is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and is very healthy for cats and dogs. Agenta Werbeagentur, Berlin needed create awareness for the GranataPet dog food with a slim budget!

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Can you beat the Russian mafia?

 INTERACTIVE OUTDOOR   GERMANY    March 16, 2011 01:00 (Edited: March 15, 2011 14:00)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c2fbb_0001.png?width=120&filewidth=560&fileheight=314&filetime=1299589200&image=s3://bestadsontv.com/thumbs/c2fbb_0001.pngFor the Relaunch of 13TH STREET Universal on March 14th 2011- the channel for Thrill & Crime - Jung von Matt/Spree developed an integrated campaign. In the centre is an interactive live event in which the audiences literally become witnesses:
"The Witness - The first movie in the outernet."

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Selling bananas on the spot

 INTERACTIVE OUTDOOR   NEW ZEALAND    February 03, 2011 18:27 (Edited: February 03, 2011 07:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/ad660_0000.png?width=120&filewidth=472&fileheight=314&filetime=1296651600&image=s3://bestadsontv.com/thumbs/ad660_0000.pngOgilvy Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, we used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating our intimate message.

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Call and watch her crash

 INTERACTIVE OUTDOOR   ROMANIA    November 27, 2010 21:27 (Edited: November 27, 2010 10:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/f8f8d_0000.png?width=120&filewidth=420&fileheight=314&filetime=1290776400&image=s3://bestadsontv.com/thumbs/f8f8d_0000.pngRomanian Traffic Police The Fake Accident Interactive Ambient AD created Mercury360/ Bucharest

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Sensodyne gets the credit

 INTERACTIVE OUTDOOR   CANADA    October 28, 2010 02:29 (Edited: October 27, 2010 15:29)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/c18a6_0000.png?width=120&filewidth=400&fileheight=300&filetime=1288101600&image=s3://bestadsontv.com/thumbs/c18a6_0000.pngCanada's largest sponsored 3d mapping wall projection. To avoid noise pollution people could dial in on their cell phones and listen to the soundtrack in this Grey Toronto created installation

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See the world through their eyes

 INTERACTIVE OUTDOOR   NEW ZEALAND    July 27, 2010 18:44 (Edited: July 27, 2010 08:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/3a14f_0002.png?width=120&filewidth=400&fileheight=320&filetime=1280152800&image=s3://bestadsontv.com/thumbs/3a14f_0002.pngUsing stereographic technology DDB New Zealand turned mall eyelites into video view masters to demonstrate how the Travel Channel lets you see the world through someone else's eyes.

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A touch of Canada

 INTERACTIVE OUTDOOR   CANADA    July 13, 2010 18:27 (Edited: July 13, 2010 08:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php/374ff.png?width=120&filewidth=320&fileheight=180&filetime=1278943200&image=s3://bestadsontv.com/thumbs/374ff.pngThe storescapes created by DDB, Vancouver harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time. In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

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Gentlemen, start your phones

 INTERACTIVE OUTDOOR   THAILAND    May 13, 2010 19:41 (Edited: May 13, 2010 09:41)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2010/May/tn_28880__2_BILLBOARD_GM1.jpg
McCann Bangkok created this billboard to obtain phone numbers from young drivers to enable us to market the latest Chevrolet.

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Vending a helping hand

 INTERACTIVE OUTDOOR   BRASIL    February 25, 2010 03:34 (Edited: February 24, 2010 16:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2010/Feb/27244_PackFinal_abrinq_2.jpg
During the month of February, users of the subway in Sao Paulo can help Abrinq Foundation take the children of the streets through the book vending machines located in five subway stations. The "vending machine of good" created by Giovanni+Draftfcb in partnership with the 24X7 Cultural.

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