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Havaianas: Step Into Summer,

 INTERACTIVE OUTDOOR   USA    July 19, 2019 00:09 (Edited: July 19, 2019 10:09) Into Summer interactive.jpg&width=200Havaianas is one of the few Brazilian-founded brands to have - if you'll pardon the pun - a truly global footprint. But despite its popularity on beaches and sidewalks around the world, its reputation in the US is minimal, so Havaianas approached San Francisco agency TBD to boost its brand presence in the country. The result is an AI-enabled art installation / digital store that popped up on LA’s Venice Beach boardwalk.


Clear Channel: The Out of Home Project

 INTERACTIVE OUTDOOR   SWEDEN    March 25, 2019 17:47 in Sweden can be fatally cold for the increasing number of homeless people. When temperatures drop below minus 7°C special emergency shelters open up. One problem though - they open in different locations every time, and it's difficult to reach the homeless with the information in time. Since Clear Channel is present everywhere people are, we saw an opportunity to help out. We turned Clear Channel's network of digital billboards into an emergency system. When the temperature drops to negative 7 degrees or colder, the screens directed homeless people to their closest emergency shelter. By using real-time data and GPS coordinates, collected from a number of organizations and institutions.


DrinkWise: The Internet Remembers

 INTERACTIVE OUTDOOR   AUSTRALIA    December 11, 2018 09:46 (Edited: December 11, 2018 20:46) Internet Remembers is a campaign developed to encourage young Australian drinkers to adopt a responsible attitude towards alcohol. The campaign takes the form of an interactive AR gallery revealing the most "unsophisticated" moments from the internet coming back to life. The campaign launches via a public art exhibition consisting of five stone plinths touring multiple nightlife destinations, with each plinth containing a surprising augmented reality experience. Once the digital experience is activated, a bronze statue depicting an embarrassing drunken situation appears on the mobile screen, with a voiceover narrating the story - much like those that feature in art galleries across the globe. The campaign serves as a reminder to young drinkers that once their drunken antics are uploaded online they are there for ever. For their hangover may only last a day but their reputation could be ruined for ever.


Burger King: Whopper Detour

 INTERACTIVE OUTDOOR   USA    December 06, 2018 10:44's outnumbers Burger King in terms of restaurants in the United States by two-to-one. This is great for McDonald's but not so much for FCB New York client Burger King. So, how do you tackle this issue without physically opening more establishments? This cheeky campaign by FCB did exactly that by selling Burger King Whoppers at McDonald's. But that's not it. They cost 1 cent. What's the catch? Well, the newly updated Burger King app includes an order-ahead feature. FCB tweaked the app to geofence McDonald's restaurants so that this 'Whopper Detour' promotion only unlocks when people are within 600 feet of a McDonald's. Burger King is lovin' it right in its biggest competitors face.


Amstel Radler: You Can’t get This Taste Without Lemons

 INTERACTIVE OUTDOOR   SPAIN    October 02, 2018 19:30 (Edited: October 03, 2018 05:30) popular new Amstel Radler campaign from Publips Sericeplan has sparked huge national debate, with a giant outdoor canvas erected in central Madrid inviting people to guess the number of lemons used to make it. A 238m2 canvas made of real lemons was put up during the summer on Calle Fuencarral, one of the most central streets in Madrid, and posed a challenge for passers-by: to guess the exact amount of lemons used to create it. The outdoor activation was conceived by Publips Serviceplan for Amstel Radler, in a continuation of the “It all starts with a doer” campaign. More than 5,500 people entered a competition on to guess the number of lemons, with 10 people getting the correct number and 35,575 visitors to the website during the competition with a prize of a year’s supply of Amstel Radler.


L.L.Bean: Be an Outsider

 INTERACTIVE OUTDOOR   USA    September 26, 2017 19:31 L.L. Bean newspaper ad has been released that you can only read outdoors. The ad was made with photochromic ink, which is colorless indoors but shows up when in the sun. Agency: VIA.


Sydney Homeless: StreetLifeView

 INTERACTIVE OUTDOOR   AUSTRALIA    August 23, 2017 11:46 (Edited: August 23, 2017 21:46) life view_PR.jpg&width=200To help raise awareness of the plight of over 100,000 Australians sleeping rough every night, Lanz Priestley, the mayor of 'Tent City' and founder of homeless organisation 'Sydney Homeless'; together with Clemenger BBDO Sydney launched Street-Life View, an interactive website that lets you walk through Sydney's Tent City despite its recent removal. Martin Place may be clear of the homeless this week, but the people of Tent City and thousands like them still need help.


The Lost Dogs' Home: Wait with a Mate

 INTERACTIVE OUTDOOR   AUSTRALIA    December 15, 2016 10:02 (Edited: December 15, 2016 21:02) Melbourne and JCDecaux have developed a new interactive Digital Citylight for The Lost Dogs' Home that allows commuters waiting for a train to 'play fetch' with an energetic virtual pooch.


Propaganda Music Festival: Live Quiz

 INTERACTIVE OUTDOOR   SWEDEN    August 20, 2013 21:34 (Edited: August 20, 2013 11:34) & Saatchi Stockholm revealed the artists booked for this year's Popaganda festival through a live music quiz and invited fans and music journalists to figure out the whole lineup themselves.


Peugeot 208: Holotransform

 INTERACTIVE OUTDOOR   ARGENTINA    August 03, 2013 19:58 (Edited: August 03, 2013 09:58) of interactive hologram in which the user can customize a Peugeot 208 It can remotely configure the 3D car, change the color, apply stickers on roof, mirrors, doors, add spoiler and choose from variety of rims.And it boasts bicycle carrier, carries snowboard / sky, changing tire centers, add the tow.
You can choose the version with roof sky! This was at the 6th International Motor Show 2013 in Buenos Aires.Agency: Triple Impacto


OGGI: Clothing

 INTERACTIVE OUTDOOR   THAILAND    March 01, 2013 05:46 (Edited: February 28, 2013 18:46) interactive outdoor poster campaign for Oggi via Think Factory Bangkok


Helsingin Sanomat: Emotion cube

 INTERACTIVE OUTDOOR   FINLAND    January 22, 2013 01:48 (Edited: January 21, 2013 14:48)'s largest newspaper, Helsingin Sanomat, heralds its format change from broadsheet to tabloid, with the 'Emotion Cube,' an interactive experience that pulsates with readers' emotions generated by its news stories.Created by hasan & partners Helsinki and produced by Perfect Fools, the 'Emotion Cube' responds to reactions to selected Helsingin Sanomat news stories.


Drive home safely Dave

 INTERACTIVE OUTDOOR   AUSTRALIA    December 22, 2012 21:54 (Edited: December 22, 2012 10:54) #Homesafely campaign for The Transport Accident Commission (TAC) by Naked Communications Melbourne allows the public to send personalized road safety messages to their loved ones via outdoor billboards and radio ads. Users visit the #Homesafely website (, write or record their message, then select when and where their message should be displayed to coincide with the recipient's commute. Messages are also published to Twitter with the hashtag #Homesafely.


The shoes of doom

 INTERACTIVE OUTDOOR   SOUTH AFRICA    December 11, 2012 21:24 (Edited: December 11, 2012 10:24) is South Africa’s most powerful insecticide. To prove this TBWA,South Africa created a world first; a 22 meter high billboard made entirely out of real shoes.


Hearts and flowers on the street

 INTERACTIVE OUTDOOR   ARGENTINA    November 20, 2012 19:21 (Edited: November 20, 2012 08:21) installation based on augmented reality The experience lived through an LED screen over 4 meters; where participants were able to interact with virtual characters in real time and take pictures and videos of their experience.
Hundreds of girls received gifts, flowers and balloons of all sizes and colors.
The action took place on 12, 13, 19 and 20 October in the Alto Palermo Shopping, Buenos Aires, Argentina and was created by 5SEIS, Buenos Aires .


Ring the rum line and laugh

 INTERACTIVE OUTDOOR   USA    November 13, 2012 20:08 (Edited: November 13, 2012 09:08) New York and Dos Equis have put up a mural of the Most Interesting Man on the side of Diablo's Cantina in Las Vegas. Calling the number leads the caller to the Man's voicemail, where different prompts lead to various jokes.


Gorila gum gets a game

 INTERACTIVE OUTDOOR   PORTUGAL    November 10, 2012 22:06 (Edited: November 10, 2012 11:06),Lisbon releases an app game for Gorila gum


Outdoor gaming in Singapore

 INTERACTIVE OUTDOOR   CHINA    November 05, 2012 21:15 (Edited: November 05, 2012 10:15) & Saatchi China have created a digital campaign for Huawei Mediapad. Gaming fans had the chance to play a 3D game on a giant outdoor screen at the world-renowned Suntec City- Fountain of Wealth in Singapore this September.


Ring the bell win some shoes

 INTERACTIVE OUTDOOR   ISRAEL    October 23, 2012 19:24 (Edited: October 23, 2012 08:24) First Ever Instagram Street Banner by Aldo. What smoyz, Tel Aviv did was simple. We placed a sign, with a bell in the middle of busy street. The sign instructed people to take a pic of their shoes, upload it to Instagram, hashtag #ALDO and add their shoe size. A huge mobile Aldo shoe box then appeared, and inside a pair of Aldo shoes just for them.


The world's first radio DJ from a billboard

 INTERACTIVE OUTDOOR   CANADA    October 22, 2012 18:50 (Edited: October 22, 2012 07:50) Montreal via BCP Montreal launch the world's first radio DJ set broadcast live from a billboard.


Watch the Kia cheer

 INTERACTIVE OUTDOOR   CANADA    October 18, 2012 20:27 (Edited: October 18, 2012 09:27) the crowds attention was vital to the success of the Kia campaign from Innocean, Vancouver. Two breathtaking 80" screens displayed the call-to-action, backed by large-scale print that spanned the cavernous walls inside BC Place.


The forest comes to NYC

 INTERACTIVE OUTDOOR   USA    October 16, 2012 21:23 (Edited: October 16, 2012 10:23) announce TD Bank's commitment to reduce paper use, a giant (12' x 9'), interactive video wall was created by Tierney, New York


Dream sequence

 INTERACTIVE OUTDOOR   USA    June 06, 2012 01:33 (Edited: June 05, 2012 15:33) your phone could truly sleep, what would it dream? A new interactive cinema experience created by Sprint in partnership with Team Sprint integrated brand agency Digitas and ad agency Leo Burnett encourages moviegoers to turn off their mobile device in exchange for a custom mobile dream. At the outset of the user's movie theater experience, Sprint's 30-second PSA film directs people to text the word "dream" to 60602 before putting their mobile phone to sleep or turning the device off. Once the mobile is awakened after the movie, users will find a text prompt asking them to opt-in via Facebook. After opting-in, users are rewarded with a personalized 15-second film capturing what the device has been 'dreaming' while switched off.


Mugabe falls apart

 INTERACTIVE OUTDOOR   SOUTH AFRICA    March 24, 2012 03:11 (Edited: March 23, 2012 16:11) interactive installation created to promote Peter Godwin's book "The Fear The Last Days of Robert Mugabe."


Tune into a Shatter Effect

 INTERACTIVE OUTDOOR   UK    October 27, 2011 00:45 (Edited: October 26, 2011 13:45) newcomers to the music scene, Shatter Effect, needed a brand that would instantly put them at the forefront of an already crowded sector and get them noticed. This poster campaign from born, West Midlands has made people aware of the band at a much fast rate than is expected of such a new band. They have now played some great venues and festivals as a result.


Putting Toronto on the map

 INTERACTIVE OUTDOOR   CANADA    August 01, 2011 17:16 (Edited: August 01, 2011 07:16) Tourism via Crispin Porter + Bogusky has upped its social media presence in the hopes of attracting greater interest in Toronto on the part of prospective visitors to the city. A recently launched website called Toronto Trending uses live Twitter updates and FourSquare check-ins to present an interactive view of the city at so-called street level. Laid over a Google satellite map or live video feeds of select locales, the idea is to show off Toronto as a happening place and to give tourists an idea of what the locals are up to.


Toronto and Montreal spy on each other

 INTERACTIVE OUTDOOR   CANADA    July 19, 2011 20:41 (Edited: July 19, 2011 10:41) Rival cities of Toronto and Montreal say it's OK to cheat with one another. Torontonians and Montrealers are being encouraged to virtually visit each other's cities through a live interactive portal known as The Cheating Wall. They can use The Wall to see, talk and interact with one another in real time, and enjoy a voyeuristic look into lives of the other city. The wall created by Crispin Porter Bogusky Toronto consists of separate HD video panels, each with their own camera, microphone, sensor and speaker allowing people to fully interact with someone individually.


Play pong in Stockholm

 INTERACTIVE OUTDOOR   SWEDEN    June 06, 2011 23:34 (Edited: June 06, 2011 13:34)'s via DDB Stockholm recently used an interactive billboard game in Stockholm called Pick n'Play to offer free food from a nearby restaurant. This was the latest in agency DDB Stockholm's innovative outdoor advertisements for the fast food giant.


Gaudi Christmas decorations

 INTERACTIVE OUTDOOR   HONG KONG    May 10, 2011 00:30 (Edited: May 09, 2011 14:30) by Antonio Gaudi,OgilvyOne, Hong Kong created the World's first AR Christmas display, seamlessly blending facebook, user generated content, mobile AR and offline locations it was also the first campaign to let users create and interact with their own AR objects.


Play the game with Carlsberg

 INTERACTIVE OUTDOOR   SINGAPORE    May 05, 2011 21:20 (Edited: May 05, 2011 11:20) a poster campaign, the Number One imported premium beer in Singapore, Carlsberg will place 4 interactive screens at selected high traffic locations. The interactive screens, a first for the bus shelter media in Singapore, are part of a collaborative effort between Carlsberg, OMD,Singapore , Euro RSCG and Clear Channel. As part of Clear Channel's Create portfolio, the interactive screen is executed through placing a touch screen within a 6-sheets panel, before encasing the entire panel to drive branding and awareness.


Indoor execution

 INTERACTIVE OUTDOOR   FRANCE    May 01, 2011 03:03 (Edited: April 30, 2011 17:03) countries around the world still apply the death penalty Many people think they don't have power to change things.How can we make people aware that they can make a difference ? Take a stand against death penalty.Outdoor installation by Marcel, Paris


Get a lift and a laugh

 INTERACTIVE OUTDOOR   BRASIL    April 29, 2011 19:41 (Edited: April 29, 2011 09:41) elevator is turned into an amusement ride full of unexpected features thanks to Ogilvy & Mather Brasil.


Trying to make eye contact

 INTERACTIVE OUTDOOR   USA    April 28, 2011 19:54 (Edited: April 28, 2011 09:54) behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism. The installation was unveiled at the beginning of April on board the Intrepid, and made subsequent appearances at special events throughout the month.


Petfood by phone

 INTERACTIVE OUTDOOR   GERMANY    March 28, 2011 19:27 (Edited: March 28, 2011 08:27) is one of the innovative leaders of high premium petfood in Germany. All food is based on pomegranate and is very healthy for cats and dogs. Agenta Werbeagentur, Berlin needed create awareness for the GranataPet dog food with a slim budget!


Can you beat the Russian mafia?

 INTERACTIVE OUTDOOR   GERMANY    March 16, 2011 02:00 (Edited: March 15, 2011 15:00) the Relaunch of 13TH STREET Universal on March 14th 2011- the channel for Thrill & Crime - Jung von Matt/Spree developed an integrated campaign. In the centre is an interactive live event in which the audiences literally become witnesses:
"The Witness - The first movie in the outernet."


Selling bananas on the spot

 INTERACTIVE OUTDOOR   NEW ZEALAND    February 03, 2011 19:27 (Edited: February 03, 2011 08:27) Auckland's objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, we used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating our intimate message.


Call and watch her crash

 INTERACTIVE OUTDOOR   ROMANIA    November 27, 2010 22:27 (Edited: November 27, 2010 11:27) Traffic Police The Fake Accident Interactive Ambient AD created Mercury360/ Bucharest


Sensodyne gets the credit

 INTERACTIVE OUTDOOR   CANADA    October 28, 2010 03:29 (Edited: October 27, 2010 16:29)'s largest sponsored 3d mapping wall projection. To avoid noise pollution people could dial in on their cell phones and listen to the soundtrack in this Grey Toronto created installation


See the world through their eyes

 INTERACTIVE OUTDOOR   NEW ZEALAND    July 27, 2010 19:44 (Edited: July 27, 2010 09:44) stereographic technology DDB New Zealand turned mall eyelites into video view masters to demonstrate how the Travel Channel lets you see the world through someone else's eyes.


A touch of Canada

 INTERACTIVE OUTDOOR   CANADA    July 13, 2010 19:27 (Edited: July 13, 2010 09:27) storescapes created by DDB, Vancouver harness the power of Twitter and bring to the street what is being said and uploaded about Canada. This conversation is powered by real people and is happening in real time. In appearance, the art direction evokes an online cloud. Images and tweets of Canada appear across the vinyl and this is mimicked on the digital part of the screen, which is interactive. The consumer who engages the screen can touch images and read the associated tweet.

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