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Seen and noted

Guest comments for featured HSBC spot "Family Member"

 GUEST COMMENTS   UK    December 19, 2006 11:37 (Edited: February 17, 2023 04:19)

A few words from the Laurence Quinn, JWT London, copywriter on the featured HSBC spot:

"Like the way a magician never reveals his tricks, we probably shouldn’t be telling you how this was shot. But I’m sure you can keep a secret. The exteriors were filmed in Hong Kong and the interiors in a studio in LA.

The dog, ‘Harley’ was fantastic, we're expecting her to be a big star."

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new from CLM BBDO & Wanda Productions

 TV   EUROPE    December 19, 2006 07:22 (Edited: February 17, 2023 04:19)

Manix condoms .... could spell disaster.

this film of 1'30 was shown just once at night on french tv

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New Motorola work from Mother London

 TV   UK    December 19, 2006 07:12 (Edited: February 17, 2023 04:19)

Motorola & Mother.

" ... a phone to help eliminate aids ..."

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More Nice work from Lowe Mexico

 TV   SOUTH AMERICA    December 19, 2006 05:33 (Edited: February 17, 2023 04:19)

The mind reading machine ....

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new from Graffiti BBDO Romania

 TV   EUROPE    December 19, 2006 04:57 (Edited: February 17, 2023 04:19) Santa Claus.jpg

Graffiti BBDO & Saga Film's look at Christmas.

Creative Commentary
The film was shot in ONE DAY and ONE NIGHT, sometimes with real people (non-extras) around. Imagine the reactions :)

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... and from Knucklehead, UK.

 TV   UK    December 19, 2006 04:52 (Edited: February 17, 2023 04:19) - EOTM --Granny Snogging--.png

Warning ... may contain tastless images.

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tasteful new from Nike ... direct

 TV   USA    December 19, 2006 04:46 (Edited: February 17, 2023 04:19)

Nike's new work "Embrace the exotic".

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More MTV / work

 TV   USA    December 19, 2006 04:44 (Edited: February 17, 2023 04:19)

Y&R New york's new work for MTV /

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New MTV work from Australia

 TV   AUSTRALIA    December 19, 2006 03:49 (Edited: February 17, 2023 04:19)

Never let the absence of talent get in the way.

Vh1 Celebreality Summer promos

Creative Commentary
In an innovative way to promote their summer lifestyle and music programmes, VH1 features a series of 5 films that capture the daily routine of a mannequin who, like other rich and famous young celebrities, doesn’t let her lack of talent or vacuousness get in the way of her fabulous and sometimes controversial lifestyle.

Click here to view this spot & Leo Burnett Sydney's Tiger Beer work

 TV   AUSTRALIA    December 19, 2006 03:38 (Edited: February 17, 2023 04:19)

Leo Burnett Sydney's series for Tiger Beer ... "Unravel the secret" ... is now complete.

Click here to view "Asia"

Click here to view "London"

Click here to view "Paris"

Click here to view "New York"

Y&R's spot for the international Aids Day campaign

 TV   USA    December 19, 2006 03:18 (Edited: February 17, 2023 04:19)

Here's the Aids prevention spot from Y&R New York & Harvest Films.

We've featured most of the otheres right here on the news page, but this one has only just arrived on the bestads desk.

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GUEST JUDGE / bestad of the week

 GUEST JUDGE /BEST AD OF THE WEEK    December 18, 2006 22:34 (Edited: February 17, 2023 04:19)

Kerry Reynolds, V.P. Executive Group Creative Director, MacLaren McCann, Canada, will be this week's guest judge. Kerry will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.


Lots to look at here, but not lots to choose from. It was a week of visually interesting, big production stuff, but the ideas suffered. I’ve learned plenty though. Mr. Potato Head never gets old, The Qashqai were originally quite nomadic in nature and if you need lots of people in an ad, go to Buenos Aires.

I liked two ads. If it were based on arresting visuals or music alone, I would have picked the Rexona “dolls” spot. I couldn’t stop watching. But the stronger idea was in the Centraal Beheer spot. It’s well acted and directed. The joke is directly related to the product. And it’s the only one I laughed at.

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I had a harder time deciding on the print. I would have to pick the Sunsense Anti-Ageing Lotion ad. It’s smart. I understand what it’s trying to sell me. I would find it hard to look past this ad in a newspaper. It’s a bit of a gimmicky device but an appropriate one, only the transparency of the paper is going to let this idea come to life.

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Rebolucion on a roll.

 TV   SOUTH AMERICA    December 13, 2006 11:55 (Edited: February 17, 2023 04:19)

You may notice that two of the six spots on the main page this week are from Argentinian production company Rebolucion. Well .... here's some more:

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BBDO West ... new California Lottery work

 TV   USA    December 13, 2006 11:38 (Edited: February 17, 2023 04:19)

Anonymous Content director Malcolm Venville doing nice stuff for the California Lottery.

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BBDO West ... Keeping California beautiful

 TV   USA    December 13, 2006 11:29 (Edited: February 17, 2023 04:19)

New work from BBDO West, San Francisco.

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"Hunting Season" ... new XBox work from

 TV   ASIA    December 13, 2006 11:20 (Edited: February 17, 2023 04:19)

McCann Erickson, Singapore's new XBox spot.

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More impressive work for Zune

 TV   USA    December 13, 2006 11:15 (Edited: February 17, 2023 04:19)

From Passion pictures & 72andSunny, Los Angeles.

The latest addition to a multimedia campaign on the theme of sharing for the launch of Microsoft's Zune which has a wireless facility for sharing songs, photographs and files.

Creative Commentary
SSSR used a mixture of physical models, 2D drawn and computer animation in the spot which was composited using After FX.

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Some more large scale human endeavour

 TV   EUROPE    December 13, 2006 11:09 (Edited: February 17, 2023 04:19)

Leg, Paris, & Wanda are building bridges for their client Vinci. Large scale stuff.

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Guest comments for featured Nissan spot "QASHQAI Car Games"

 GUEST COMMENTS    December 13, 2006 10:33 (Edited: February 17, 2023 04:19)

A few words from the creatives, Adam & Saunby, TBWA. London.

" It was cool for us to be involved right at the birth of this amazing sport, it's truly amazing what those guys can do in cars. Dragonfly the Japanese team let us ride in the back during a practise run, it was a moment that Saunby especially will cherish for the rest of his life"

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bestads Global Awards - November

 AWARD NEWS    December 13, 2006 10:25 (Edited: February 17, 2023 04:19)

A bit of background to this months award:


November's TV work didn't seem to have any one spot that captured the Jury's imagination. Unlike the last couple of months where Sony Bravia "Paint" & "Flasbeer" stood out from the bunch, there was no clear favourite this month. As usual, there were a few ads that polarised the jury (eg. Zune "Eyes" & the "Borat" promo were either loved or not), and the winners were separated by just a couple of points over the totals from 11 judges.


The print & outdoor work has once again not scored particularly well. It looks like CDs / Judges worldwide are looking for more than what's currently out there. However, there were a few that stood out from the rest.


bestad of the week / GUEST JUDGE

 GUEST JUDGE /BEST AD OF THE WEEK    December 12, 2006 06:48 (Edited: February 17, 2023 04:19)

Sylvain Thirache, ECD, DDB Paris, will be this week's guest judge. Sylvain will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.

I'm very embarrassed because I'm not surprised by the selection this week but ...



This week, I've chosen the commercial for the direction and not really for the idea. I think Guinness is very nice, very sensitive. Nacho Gayan is actually a really good Director.

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I choose the campaign for Lucha Loco book for Dave Dye's art direction, for Paul Silburn's words and for Malcom Venville's achievement.

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Guest comments for featured spot "The Snowman"

 GUEST COMMENTS    December 06, 2006 12:51 (Edited: February 17, 2023 04:19)

A few words from the creatives, Michael Kinlan & Mark Davies, the Leith Agency, Scotland.

We wanted to get the look and feel of the original film, so we had to make sure we got the right director and animation company. We spoke to lots of  people but we felt Robin Shaw (director) and Sherbet were the best team for the job. The music was arranged by Charlie Spencer at Candle and he did a brilliant job directing Ben, the choirboy on the ad. The whole process took about sixteen weeks and everybody at the Leith is totally chuffed with the final results.

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Ogilvy's new AIDS awareness work

 GUEST COMMENTS    December 06, 2006 11:04 (Edited: February 17, 2023 04:19)
For World Aids Day (december 4) , a number of agencies produced work to be shown on MTV & ... here's a brief look at Ogilvy's contribution - following on from "the Joy of Non Sex", featured on the main page.

From Paul Smith, CD Ogilvy London:
The Joy of Non Sex is based on a series of films from the 70's that advertised the 'part work' magazine 'The Joy of Sex'. It’s a fun way to demonstrate that you don't have to abstain from sex because of the Aids pandemic but by using a condom you can protect yourself and your partner from the transmission of the disease.

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This one's from Ogilvy Amsterdam. "You and me baby".
A few words from Carl Le Blond, CD / director on the spot:

You and me baby aint nothing but mammals…but we can at least think.
So, f##k like an animal, but use a condom.
Because every 6 seconds somebody is infected with HIV.
We have to be entertaining (no preaching) to make the point to people who think they’re immortal.

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From Ogilvy Lisbon:

and a few words from Edson Athayde, CD, Ogilvy Lisbon:

"The fastest growing group of people infected by the HIV virus is heterosexual women under 30. The spot is based on the simple idea that transmitting HIV, even unwittingly, is akin to murder. This thought is brought to life dramatically by concluding scenes of sexual relations with a murderous twist."

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View ALL of the aids work (well worthwhile!) at

Guest comments for featured spot "Looks Twice"

 GUEST COMMENTS    December 06, 2006 10:24 (Edited: February 17, 2023 04:19)

Guest comments from creatives John Crozier and Dom Sweeney, Ogivly London.

We thought we may have bitten off more than we could chew when we decided that the film should be achieved in a single shot but thanks to some legendary steady cam and some serious patience we got there in the end after almost 100 takes. Massive thanks to the very talented Italian production team of Orlando films and of course Director Jason Smith.

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Guest comments for featured Lowe Mexico spot "Uncle Gus"

 GUEST COMMENTS    December 06, 2006 10:21 (Edited: February 17, 2023 04:19)

A few words from Agustín Esteban, Lowe Mexico, Art Director on the spot.

Cancer. We need to talk about IT but we dont want to mention IT.

So we translated Metlife Cancer Coverage Insurance as the need and possibility to stay for a long time on this Earth and thus see amazing things that you as a human being can't lose.

"Live to see it" means not talking about death, but about life. For that, we created this fictional story of an uncle that can read the future of a father's son, but, after all, as it doesn't exist, the only valid method is to stay and see it with your own eyes.

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Thomas Thomas films & AMV BBDO's new Lotto work

 TV   UK    December 06, 2006 10:02 (Edited: February 17, 2023 04:19) 4.png

Short, sweet & very Christmassy.

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From JWT New Zealand & Curious Film

 TV   NEW ZEALAND    December 06, 2006 09:58 (Edited: February 17, 2023 04:19)

Director Matt Noonan takes to the streets. sort of.

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Boone/Oakley & Therapy Films

 TV   USA    December 06, 2006 09:46 (Edited: February 17, 2023 04:19)

Therapy Films director Guy Manwaring's newest offering for Carmax.

This one's for Ad agency Boone/Oakley Advertising ... new to us at bestads.

Click here to view this spot

New work from Lovo Films Belgium

 TV   EUROPE    December 06, 2006 09:37 (Edited: February 17, 2023 04:19)

Lovo with Saatchi & Saatchi Brussells in this new one for Bofferding Beer.

This is the part one of a 3 commercial campaign in wich a journalist tries to reveal the secret of Luxembourg.

Click here to view this spot tdk.jpg

Lovo with Dentsu Brussells, fo TDK scratchproof DVDs:
technical note: this one's a bit loud at the beginning. sorry.

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New Nike Italy work fro W+K Amsterdam.

 TV   EUROPE    December 06, 2006 09:22 (Edited: February 17, 2023 04:19)

Here's the Nike TV work that goes along with the print we're featuring on the main print page.

From the agency:
Our inspiration for this animation was Carosello – the only TV advertising segment on Italian national television for more than 20 years (from 1954 to 1976). It was a very popular ‘show’ that run every night and it was made of 6 or 7 ads. These ads were simple, happy character-based stories or animations, many of them incorporating simple jingles.

In order to properly nail the style of the piece we decided to work with local resources: Italian illustrators, Italian animators and an Italian composer.

The illustrator (and director) is Mauro Gatti – the same artist who designed the Coppa Cannavaro poster and the Pere Iaquinta poster.

The production company he worked with is Happycentro. The relentless producer is Giuliano Garonzi (same person who produced the print and the posters).

The animation company is Molti Media, based in Bergamo. They pulled together this animation project in record time.

Music is by the Italian legend Franco Godi. He’s the man behind many famous advertising jingles (from Carosello), cartoon and TV themes. He has also produced for a number of leading Italian artists. The jingle is sung by a chorus of Italian children.

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Some strong work from Suburban, Johannesburg

 TV   SOUTH AFRICA    December 06, 2006 09:14 (Edited: February 17, 2023 04:19)

Firstly, "Loaded Gun", a spot for Jupiter Drawing Room.

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... then there's "Candles", for the World Burn Foundation, through Young and Rubicam Gitam.

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 TV   SOUTH AFRICA    December 06, 2006 08:54 (Edited: February 17, 2023 04:19)

Condor Cape Town, Waterfront Studios - with a message of environmental awareness for the villages of South Africa

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bestad of the week / GUEST JUDGES

 GUEST JUDGE /BEST AD OF THE WEEK   SOUTH AFRICA    December 06, 2006 06:27 (Edited: February 17, 2023 04:19)

Andrew Whitehouse & Justin Gomes, Joint Creative Directors, FoxP2 South Africa, will be this week's guest judges. Andrew & Justin will be choosing the "bestad of the week" from last week's featured TV & print /outdoor.

Some serious production time spent on that there Nissan spot, but this week we'll go it on the cheap and pick the Tetley's Bitter ad. No harm done when taking the mick out of the Mentos-Coke experiment and capitalizing on the viral fun fest that's been going on lately.

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Not an easy one to pick this week. We don't think there was anything that slapped either of us round the back of the head. Having said that though, we did quite enjoy the EDF Environmental stuff. Nice clean art direction too.

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eBay "Robot" ... from BBDO New york

 TV   USA    December 06, 2006 01:01 (Edited: February 17, 2023 04:19)

BBDO's new work for eBay, with production company Hornet.

More of the "it" series ... this time in the holiday mood.

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... and some more robots, courtesy Y&R Singapore

 TV   ASIA    December 06, 2006 00:58 (Edited: February 17, 2023 04:19)

Y&R Brands and The Sydney Film Company's new work for Sony.

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New PSA / Charity work from PublicisMojo New Zealand

 TV   NEW ZEALAND    December 06, 2006 00:52 (Edited: February 17, 2023 04:19)

PublicisMojo New Zealand & Flying Fish helping out with the Auckland City Mission Christmas Appeal.

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Nexus Productions / D&AD Global Student Awards 2007

 AWARD NEWS    December 06, 2006 00:43 (Edited: February 17, 2023 04:19)

4 December 2006

Nexus Productions collaborate with D&AD Global Student Awards 2007

The quest for a coveted D&AD Student Yellow Pencil gets underway again with the recent launch of the D&AD Global Student Awards 2007. For the first time in the Awards 29 year history a bespoke animation brief has been included and Nexus Productions are proud to be its sponsor.

The D&AD Global Student Awards highlight the best emerging design and advertising talent and promote it to the international creative community . The competition calls upon college and university students across the globe to tackle live briefs from some of the world’s biggest brands. The 32 briefs are set by the world's foremost designers, advertising and business professionals and cover a wide spectrum of creative disciplines and industry sectors.

Nexus Productions chose to collaborate with i count on the brief, which is to use animation to communicate one or more steps from i count’s ‘Step by Step Guide for Climate Cool’ book. i count is the brainchild of Stop Climate Chaos, a coalition of over 30 organisations including Greenpeace, Oxfam and Christian Aid. The book is a collaboration of all these organisations and explains the 15 simple steps we could all take to reduce global warming. To download the brief and i count supporting document please visit

Nexus are very proud to be sponsoring this brief, which has provided them with an opportunity to work alongside tomorrow's industry in supporting the next generation of creative thinkers.

The deadline for all entries is 23 March 2007 with judging taking place in April/May 2007 by Nexus Productions and a team of D&AD-invited creative professionals. Nominated work will be displayed in a special exhibition at D&AD Congress and published in the full colour hardback D&AD Student Annual. The winners will be officially announced at the Dinner and Ceremony on 28 June 2007.

Chris O’Reilly, Executive Producer and co-founder of Nexus Productions said, “We are very excited to be involved with the D&AD Global Student Awards 2007 and setting a brief like we have also raises the profile of animation as a viable career for students.”

D&AD Chief Executive Michael Hockney said, “D&AD continually strives to enhance its wide range of education programmes, and particularly those aimed at the professional development of up and coming creative talent. We are very excited by all this year’s categories.

Not only will students be challenged to ‘show the world who they are’, but they will also have the opportunity to demonstrate their untapped potential on the global stage.”

Nice work in a tough category - BBH New York

 TV   USA    December 06, 2006 00:20 (Edited: February 17, 2023 04:19)

New Vaseline spot from BBH New York:

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