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Seen and noted

Google: Project Relate

 INTERACTIVE   SINGAPORE    April 01, 2023 08:41 (Edited: April 01, 2023 19:41)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2b9ec.png&width=200250M people worldwide have non-standard speech. For them, communicating with others and being easily understood can be difficult. And the reality is that while India has a population of over a billion people, there are only about 4000 registered speech-language pathologists, audiologists, and scientists. That's a big opportunity for speech technology. Unfortunately, standard speech recognition models don't work very well for people with non-standard speech. Each person's speech patterns are very different, which makes it difficult for algorithms to understand and interpret them.

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Odeon Cinemas: Feel Cinematic

 TV   UK    April 01, 2023 08:37 (Edited: April 01, 2023 19:37)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c6a0c_0000.png&width=200ODEON Cinemas Group, Europe's largest cinema operator, has today unveiled a new pan-European brand campaign, 'Feel Cinematic'. The push was developed in partnership with creative agency elvis

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Supercars: Unforgettable

 TV   AUSTRALIA    April 01, 2023 08:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe0d6c.png&width=200Supercars launched the new brand platform, 'Unforgettable', with the airing of its brand TVC, designed to show that the great moments of being a Supercars fan last forever, but the greatest moments are yet to become, as the sport enters the new Gen3 era.

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M.i.'s Westside Comedy Theatre: L'Humor

 TV   USA    March 31, 2023 08:50 (Edited: March 31, 2023 19:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7f0fb_0001.png&width=200To celebrate its 14th anniversary, M.i.'s Westside Comedy Theater is using the occasion to make a splash and separate itself from other local comedy clubs. Working with Milwaukee-based Hanson Dodge, Westside Comedy Theater has developed L'HUMOR, making it the first comedy theater in the world with its own signature scent. The fragrance is being introduced at the Theater's anniversary party on April 1st. It will be supported by an integrated campaign including fragrance ads and full-size posters, digital and social media, and sample spritzers which will be distributed to patrons attending the theater's anniversary party. And it's all packaged together in a unique box set.

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Exide: The Moving Canvas

 TV   INDIA    March 31, 2023 08:46 (Edited: March 31, 2023 19:46)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/99e3d.png&width=200Each day, millions of vehicles running across the length and breadth of this country, move on Exide, India's no.1 automotive battery brand. To capture this beautiful idea of a battery bringing together one of the world's biggest nations, the team at Wunderman Thompson South Asia set out on a journey to create a film like no other. The journey started with an extensive research into various indigenous folk styles from our diverse cultures and territories, handpicking artforms like Gond, Kalamkari, Thangka, Pithora, Patachitra, Ganjifa, Kalighat, Madhubani, Bastar, Miniature Painting, Bhil, Pichwai, Chittara, Warli, Kurmli Sohrai and a lot more.

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Favorita Spa: Favorita Cinema

 PRINT   ITALY    March 31, 2023 08:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FMar%2Ftn_146112_1680187846_favorita+cinema.jpg&width=200The fresh-new digital campaign for Favorita, deeply inspired by iconic films. Favorita SPA is a company that imports and works natural stone.

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Adidas: Running Needs Nothing But You

 OUTDOOR   NETHERLANDS    March 31, 2023 08:29
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2023%2FMar%2Ftn_146116_1680202217_Adidas+RNN+Key+visual+00.jpg&width=200In our relentless age of more-is-more,adidas celebrates the purest pursuit in sportand everything we can do without.'Running needs nothing' even shoes are optional all it needs is you to show up and run as you are.

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Enterogermina: Ready Player Mom

 AMBIENT   SPAIN    March 31, 2023 08:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2d8e7.png&width=200Sanofi's Enterogermina, the world’s leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars 'crash' their children's livestreams. The campaign "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their children’s attention. With the help of Druide Gaming, the effort recruited the moms of influencers such as Forbes 30 Under 30 honoree Norbu (who has 30 million followers), Flakes Power, Scorpion, and Lipao,

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hearcom: Blackout At Mt Earverest

 INTERACTIVE   GERMANY    March 31, 2023 08:04 (Edited: March 31, 2023 19:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/310af_0004.png&width=200For the first time ever, teenagers can play a Roblox game inspired by a hearing test. The world's leading online hearing care provider hear.com has launched 'Blackout at Mt. Earverest', an online game in which young people can test their hearing in a fun and easy way. The game was developed and implemented for the US market with the advertising agency Grabarz & Partner and Headraft, an agency for immersive communication.

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Samsonite: Travel Like An Icon

 TV   USA    March 30, 2023 22:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd03c1_0000.png&width=200Bring back the "Golden Age" of travel with the Elevation Plus Collection. It's Chloe Fineman's go-to travel partner for every destination. And DON'T get us started on the POLYPROPYLENE shell. #TravelLikeAnIcon

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Corona Extra: Putting Up The Nets

 TV   USA    March 30, 2023 22:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7b7b5_0000.png&width=200Corona Extra has released this latest Fans of the Fine Life campaign featuring two spot. The first spot "Putting Up The Nets" features NBA superstar Jason Tatum. The second spot sees a woman sitting down to "Sit Down Music" expressing that basketball players get intro music, she has sit down music.

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Tearfund: We Built This Town

 TV   UK    March 30, 2023 22:22 (Edited: March 31, 2023 09:22)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/77c78_0000.png&width=200Don't Panic's has launched this new campaign for Tearfund, a Christian charity working for a better world.

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Choice Hotels: Where Travels Come True

 TV   USA    March 30, 2023 22:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ca85_0000.png&width=200Choice Hotels, a legacy leader in upper midscale and midscale and one of the largest lodging franchises in the world, is announcing the launch of its newest campaign from creative AOR McKinney, 'Where Travels Come True'. In the new campaign, The Fairy Hotel Mother is on the side of the traveller, helping them make travel choices. She makes it easy and helps them avoid all the stress and paralysis that come with booking a hotel room these days.

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Xfinity 10G Network : Bring Your Kid To Work Day

 TV   USA    March 30, 2023 22:17 (Edited: March 31, 2023 09:17)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a876a_0000.png&width=200The next generation Xfinity 10G Network is here. And who better to kick its tires and dream of all that it will help us accomplish than the next generation itself: kids. That's the premise of Xfinity and Goodby Silverstein and Partners' new launch anthem touting the Xfinity 10G Network. Directed by Lance Acord of Park Pictures and featuring music by Mark Mothersbaugh, 'Bring Your Kid To Work Day' imagines a day at Xfinity headquarters where the children of employees playfully encourage the adults to push the network to its limits.

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10PM: Parliament House Spineless

 INTEGRATED   AUSTRALIA    March 30, 2023 22:09 (Edited: March 31, 2023 09:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/91a17_0000.png&width=200Over 1.8 million bacteria-laden, skin-cell-infested mattresses are illegally dumped in Australia every year. Together with Howatson Company and director James Dive, mattress startup 10:PM has turned several of them into guerrilla billboards. Each execution exposes the condemning, rancid stories held within the fibres of competitor's products. A stark contrast to 10:PM's Aussie-made, microbe-neutralising mattresses. Targeting inner-city Sydney suburbs, the 10:PM team located discarded mattresses and wrote bespoke long copy about each one,

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Orange Maison Protégée: Not Much

 TV   FRANCE    March 30, 2023 22:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2c477_0000.png&width=200For the past 3 years, Marcel has been working with Orange on the communication of its Orange Maison Protegee offer, an alarm and remote surveillance system that makes it possible to make your home more secure. While the remote surveillance sector relies heavily on anxiety-provoking images (burglaries, damage, etc.) to encourage people to subscribe, Orange focuses on the serenity provided by Orange Maison Protegee in its new campaign. This campaign does not say much. Yes, not much, because that's what will happen at home, during your absence, thanks to its alarm and remote surveillance system.

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30 Seconds: Lets Clean Things Up

 INTEGRATED   AUSTRALIA    March 30, 2023 22:03 (Edited: March 31, 2023 09:03)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/96b63_0000.png&width=200There's nothing quite as satisfying as seeing something cleaned right before your eyes. That's the simple insight behind our new creative platform for 30 SECONDS.

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Royal Australian Navy: Live A Story Worth Telling

 TV   AUSTRALIA    March 30, 2023 22:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98fe7.png&width=200An epic, cinematic tale of purpose and contribution featuring real Navy personnel who live their story every day

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Suncorp: Team Girls

 TV   AUSTRALIA    March 30, 2023 08:21
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe4d24_0002.png&width=200Leo Burnett Australia release their new spot for Suncorp

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Subito: And You're Immediately Smarter

 TV   ITALY    March 30, 2023 08:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1b16.png&width=200Subito.it is Italy's No.1 site for buying and selling online. The name of the brand means literally "Immediately" to emphasise the efficiency of the service offered.The "E sei subito pin smart" ("And you're immediately smarter") campaign tells of the smartness of those who, through the Subito app, simplify their lives by increasing their choices and, not least, their earnings.

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Brasil Tourism: The Fishing Season Is Open

 TV   BRASIL    March 30, 2023 08:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcf272_0000.png&width=200The 2023 fishing season is back in the state of Mato Grosso do Sul, Brazil. A place with various types of fish and fishers.

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Cottonelle: Down There

 TV   USA    March 30, 2023 08:12 (Edited: March 30, 2023 19:12)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a8ba5_0000.png&width=200Nearly half of consumers are dissatisfied with current toileting solutions because brands are solely focusing on the softness and strength of products instead of solving their real needs, including reducing odor, residue, excess moisture, skin irritation, and skin protection. Cottonelle is proud to announce the next phase of the Cottonelle DownThereCare platform with the unveiling of a new creative campaign and four unconventional national advertising commercials.

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Anomaly: The Summer Of A.I.

 TV   USA    March 30, 2023 08:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa1a60_0000.png&width=200In 2023, Anomaly New York switched up its intership program. They hired A.I. interns to do the job. This is there story.

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Eos: Unmanhandle Your Face

 TV   USA    March 30, 2023 08:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff5601_0000.png&width=200Mischief No Fixed Address has launched this 'Unmanhandle Your Face' campaign for eos products. The two films fight off what the stereotype of a "man's" shaving cream should be, with lines like "This one has notes of whisky and lumber, with undertones of talking over people," and "Make you man enough to fight a gorilla!"

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Liquid Death: Hoop Head

 TV   USA    March 30, 2023 08:01 (Edited: March 30, 2023 19:01)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ecf7f_0002.png&width=200Murder your thirst. Dunk its head. Introducing Hoop Heads, the most fun you’ve ever had with a severed head! Pro basketball star Jalen Green murders his thirst, and now you can too! Don't wait. Grab your own Hoop Head now before they're gone:

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Charli Cohen: Eshna Kutty

 TV   UK    March 30, 2023 07:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdcc91_0000.png&width=200Fashion brand Charli Cohen and viral hula hooper Eshna Kutty have just rolled out a dynamic campaign, from Great Guns director Karel van Bellingen. The film is set in a bare building, light streaming in through rows of windows against which Eshna is silhouetted, clad in Charli Cohen. As the music kicks in, she begins to dance with impressive command over a blue LED hoop, her vibrant energy defying the emptiness around her.

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Chicken Little: EasyBucks

 TV   SOUTH AFRICA    March 30, 2023 07:56 (Edited: March 30, 2023 18:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bd726_0000.png&width=200Chicken Licken's EasyBucks meal offerings are something so unbelievable you might question whether they're real or not. Joe Public's campaign, directed by Adrian De Sa Garces from Egg Films, features a series of hilarious TV commercials that portray completely absurd and unbelievable situations. However, the price of an EasyBucks meal is even more unbelievable. Chicken Licken is one of South Africa's most loved fast-food brands with a market who eagerly anticipate their next campaign.

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Abdul Latif Jameel Motors:Essence Of Togetherness

 TV   UNITED ARAB EMIRATES    March 30, 2023 07:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3be0b_0000.png&width=200Abdul Latif Jameel Motors returns this Ramadan with a film conceived by agency Serviceplan Experience, that captures the essence of togetherness during the Holy Month. Building on the success of last year's heartwarming campaign, the new film is set in Riyadh and continues the story of a family getting together for an iftar at their farm.

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Magnum: Not Available In The Metaverse

 TV   SPAIN    March 30, 2023 07:50 (Edited: March 30, 2023 18:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/2de29_0000.png&width=200LOLA MullenLowe has created a campaign for Magnum to show that whilst the virtual world has its own appeal, there are still certain pleasures, like enjoying an ice cream, that can only be found in the real world. The campaign is composed of a beautiful short film featuring the journey of an avatar who puts on virtual reality goggles to escape to the real world. Whilst she familiarises herself and becomes fascinated with the real world, she is presented with a Magnum ice cream that is impossible for her to bite into and enjoy.

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Doritos: Failing Is For The Bold

 TV   MEXICO    March 30, 2023 07:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5492e_0000.png&width=200Isla Mexico City and PepsiCo Mexico introduce the new Dorito's campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernandez, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way.

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Doritos: Failing Is For The Bold

 TV   MEXICO    March 30, 2023 07:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5492e_0000.png&width=200Isla Mexico City and PepsiCo Mexico introduce the new Dorito's campaign for the Mexican and Latin American markets. Produced by production house Rebolucion and directed by Watta Fernández, 'Failing is for the Bold' understands and connects with a generation that is not afraid of failing and highlights the importance of going for it, whatever that may be, without the fear of stumbling along the way.

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CFP Board: Don't Jump

 TV   USA    March 30, 2023 07:44 (Edited: March 30, 2023 18:44)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dac40_0000.png&width=200BUNTIN, the new agency of record for CFP Board, has launched a national public awareness campaign that dramatises the importance of asking the right questions. The campaign, called 'It's Gotta Be A CFP uses precarious situations to help highlight the importance of partnering with a trusted professional, especially when it comes to an individual's finances. The campaign's launch spot puts viewers on a bungee-jumping platform that's dangling more than 300 feet above the ground.

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Dr Shalon Maternal Action Project: Last Lullabye

 TV   USA    March 30, 2023 07:40 (Edited: March 30, 2023 18:40)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/54be8.png&width=200Dr. Shalon's Maternal Action Project, Population Reference Bureau and TANK Worldwide unveiled a gut-wrenching awareness campaign to raise funds to address the causes of the alarmingly high Black maternal death rates in the United States. The campaign titled, 'Last Lullabye' is a national awareness campaign launching at the cross-section of three critical and highly relevant cultural moments: Women's History Month (March), Minority Health Month (April), and Black Maternal Health Week (w/o April 11).

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Morrisons: A Very British Easter

 TV   UK    March 30, 2023 07:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4ce42_0000.png&width=200This Easter, Morrisons' delicious food takes centre stage in its latest TV spot that focuses on the moments that make a British Easter. The 30-second film 'A Very British Easter' created by Leo Burnett London, showcases Morrisons' British roast dinner deal.

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Médecins Sans Frontières: All It Takes

 TV   AUSTRALIA    March 30, 2023 07:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe9732_0003.png&width=200Global medical-humanitarian organisation Medecins Sans Frontieres/ Doctors without Borders (MSF) has announced the launch of 'All it takes', a new brand platform for the Australian and New Zealand markets, developed in partnership with Publicis Groupe agencies Saatchi & Saatchi and Digitas. The campaign aims to raise awareness of the vital work undertaken by MSF delivering life-saving medical care and humanitarian support to people in conflict zones and other crises around the world. 'All it takes' has launched on BVOD, social and across digital platforms.

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Austistica: Hire Different

 TV   UK    March 30, 2023 07:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F493f3_0000.png&width=200Creative agency House 337 and research and campaigning charity Autistica have created an arresting and simple campaign highlighting how difficult traditional job interviews are for autistic people and challenging employers to rethink the process. The campaign, Hire Different, which will run for World Autism Acceptance Week from March 27, aims to tackle the high unemployment rates among autistic people, with fewer than three in ten autistic adults currently in employment in the UK.

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Coercive Control: See The Signs

 TV   AUSTRALIA    March 30, 2023 07:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F740bd_0001.png&width=200Coercive control is a form of domestic abuse that spirals into more severe types of abuse such as verbal and physical violence. Insidious and destructive, coercive control is a pattern of behaviour rather than a single incident. It can be hard to spot, especially for young people with little to no relationship experience.We created a campaign to inform and educate people 15 - 25 on the signs of coercive control to help break the cycle of domestic abuse where it starts. And with a need to reach our audience where they are, we used a media they commonly engage with 'how to' TikTok posts. And then we subverted them.

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Czar: Spring

 TV   GERMANY    March 30, 2023 07:14 (Edited: March 30, 2023 18:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/96e88.png&width=200Creating paradise in your own garden is easier than you think: Nature will do it for you. Embrace perfect imperfection and trust nature with your gardening.

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Cafe Versaillles: Routine

 PRINT   USA    March 30, 2023 07:09 (Edited: March 30, 2023 18:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b6589.png&width=200Versailles' campaign reflects what it means to pause and drink coffee, and to relax and forget everything for a few minutes, to recharge and continue "running" through our dizzying daily routine. It's made up of characters who we identify as always running, making an analogy of how we're frantic in our own routine and how drinking coffee is associated with stopping for a few minutes before resuming. That is precisely what we are trying to reflect in a fun and aesthetic way with this campaign.

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Vaseline: Sun Warnings

 TV & PRINT   SINGAPORE    March 30, 2023 06:59 (Edited: March 30, 2023 17:59)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Mar/tn_146020_1680051342_3.jpg&width=200In Thailand, people put so much effort and importance to their skin that they wouldn't want to get exposed to the sun without putting on sunscreen during the day, be it on the beaches or in the cities. Thais are well aware of the danger of the sun, from severe burns to skin cancer. But only 14.3% of them know that the sun is also dangerous at sunrise and sunset. The truth is that the sun emits UV rays outside of peak daylight hours, even as early as 6-8 a.m. and as late as 4-6 pm. Therefore, it was important to convey the need to wear sunscreen in the early morning and evening hours to protect your skin from the damaging effects of the sun. But how can Vaseline, the undisputed leader of skincare in Thailand, protect their consumers and have them live without limits whilst warning them of this danger? By flipping the visual representation of this danger on its head. Ogilvy Singapore and Vaseline turned every sunset and sunrise of Thailand into a billboard, transforming them into the universal warning sign, the "!"

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