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Seen and noted

So what's been happening in Canada?

 TV   CANADA    February 25, 2006 06:32 (Edited: February 17, 2023 04:19)
Well .... it looks like Ruckus films have been keeping busy.

Firstly, a new RAV4 spot for Dentsu Canada.
To view the spot click ....

Then there's the new Rogers communications spot for Publicis Canada.
To view the spot click ....

Silverscreen Productions secures Di Rowan as a Director

 PEOPLE   NEW ZEALAND    February 24, 2006 22:41 (Edited: February 17, 2023 04:19)
Silverscreen Productions secures Di Rowan as a Director

From Silverscreen NZ:
Press release
24 February 2006

Di is New Zealand’s most celebrated Casting Director. Di is credited as discovering Oscar winner Anna Paquin in The Piano, Keisha Castle-Hughes in Whale Rider, Kerry Fox in An Angel At My Table, Cliff Curtis, Lucy Lawless and Temuera Morrsion, to name just a few.

Di graduated from drama school in England and then directed several TV Documentaries and short films before winning critical acclaim as a Casting Director, working alongside Directors; Niki Caro, Roger Donaldson, Vincent Ward, Christine Jeffs, Steven Speilberg, Jane Campion and Gregor Nicholas.

After many years of casting feature films, TV commercials and drama series we are delighted to represent Di Rowan through Silverscreen Productions as a Director.

Di will focus on delivering strong performance based stories and will be based in Auckland.

 TV   AUSTRALIA    February 24, 2006 22:40 (Edited: February 17, 2023 04:19)
So how many people are there in Western Australia? In any case, it must be quite difficult to do good work in a regional ad agency, but 303 & äht have managed to do it.

To view the spot click ....

Good clean attempted murder from Saatchis NZ

 TV   NEW ZEALAND    February 24, 2006 02:50 (Edited: February 17, 2023 04:19)
This one should be going to air any minute now, so we're allowed to show it - Fun stuff from Saatchis NZ

To view the spot click ....

 GUEST COMMENTS    February 23, 2006 06:34 (Edited: February 17, 2023 04:19)
... some background on the 'Pioneer Need More Space' campaign from Samuel De Volder, CD, These Days, Belgium.

In this campaign These Days focuses on the fact that Pioneers DVD recorder has such a large hard disk (you can store up to 455 hours of film on it), it's ideal for people who need more space. The campaign is mainly spread on-line. There were no special effects involved, so the guy is really sitting there (ouch :-). I guess if ever he had lapdance fantasies, his dream is now surely shattered into pieces... It was shot with a minimal crew (because of the budget), but thanks to the great cooperation with Caviar and Bram Van Riet, the director, we still managed to pull it off. Bob and Joeri, the creatives, also had a lot of fun creating 'Bike', another clip from the same campaign. Check it out on These Days is an interactive communications agency based in Belgium (

 GUEST COMMENTS    February 23, 2006 03:29 (Edited: February 17, 2023 04:19)
A bit of background on this week's featured spot "unfinished" ... from Scott Lambert, CD, FCB Melbourne, Australia

This spot will go to air tomorrow, 23-02-06, below is a brief description.
To highlight the superb finish of the new Civic, this 60 second spot features the Civic driving through a world where everything else is, well, unfinished. The spot, directed by Jess Bluck of Revolver Film, sees families happily living in half-built houses, driving frame-work cars and playing in a swimming pool with no water. The Civic also travels past unfinished zebra crossings, street signs and a baby in a frame-work stroller. The unfinished world is completed as the Civic passes an unfinished sportsfield with a frame-work billboard in the background.

The spot ends on the line ‘The new generation Civic. Nothing else feels as finished’.

Still shakin that ass

 TV   UK    February 23, 2006 02:40 (Edited: February 17, 2023 04:19)
From Gavin Kellett, Publicis UK, one of the creatives on "Still Shakin it":

"It's always a bit daunting following up something as successful as the previous Shake It campaigns. But fortunately, all our research kept telling us what a powerful differentiator we'd developed by focussing on the Mégane's rear end. So despite the best efforts of Renault's designers to get car-buyers to notice the new front, we thought it was best to keep giving them what they wanted. Dancing bottoms."

To view the spot click ....

New work from Chemistry, Ireland

 TV   UK    February 23, 2006 02:21 (Edited: February 17, 2023 04:19)
Irish agency Chemistry pampers cows in this new advert for Kerrymaid milk

To view the spot click ....

Excellent new work from DLKW London & the Pink Film Company

 TV    February 23, 2006 01:55 (Edited: February 17, 2023 04:19)

Very tasteful new work for Esso & their Winter Olympics sponsorship - DLKW & The Pink Film Company.

To view the spot click ....

New aids work from .start Germany

 TV   EUROPE    February 23, 2006 01:36 (Edited: February 17, 2023 04:19)
Surely this one will stand out on TV!

To view the spot click ....

Just a coincidence ... nothing more

UK    February 23, 2006 01:05 (Edited: February 17, 2023 04:19)

the new French connection spot through BMB London & the Groovcutters film clip ... a few similarities?

To view the French Connection spot click ....

To view the Groovecutters very badly chopped up clip, click ....

Inside the producer's head.

 INSIDE THEIR HEADS    February 23, 2006 00:00 (Edited: February 17, 2023 04:19)
Inside the head of ... Caroline Rowland, MD, founder and Exec Producer of New Moon, the only UK production company that specialises in broadcast, corporate and commercials all at the same time. New Moon were responsible for the two Olympic bid films that helped win the London 2012 bid. Caroline is also founder and producer of Moongate Films, a feature film production company.

bestads: Does it get a bit tricky doing broadcast, corporate and commercials all at the same time?
Caroline Rowland: Very rarely. I have 3 brilliant heads of department who are specialists in their area so I just get to bask in reflected glory.

bestads: ... And does the ad industry regard the corporate work as the poor relation?
Caroline Rowland: Sometimes. But I think that’s changing as the media landscape changes. Films like “Inspiration” and “Sport at Heart” are proving that corporate work is often as creative, epic and influential as the best 30” spots running as TV ads.

bestads: Why were there two London 2012 films? (& how did you guys get both?)
Caroline Rowland: The first was a celebration of London aimed at consumers to engage their support for London’s bid. The second is a celebration of the Olympic Games and its power to inspire. 2012 were so delighted with the first film, they commissioned us to make the film for the IOC without a pitch.

bestads: So ... Not busy enough with all of that you launch a feature film arm?!!
Caroline Rowland: Well, you know. Fill the unforgiving minute and all that …

bestads: Any advice for struggling film companies?
Caroline Rowland: Learn to love the Studio system.

bestads: ... and now for the questions that we put to loads of producers over the past couple of weeks:

There are quite a few production companies out there. How do you get the attention of the agencies?
Caroline Rowland: Hire the best-looking, smartest, funniest people in Soho and occupy the space above the Shaston Arms!!

bestads: Is the producer/ director relationship like a marriage & if so who wears the pants?
Caroline Rowland: Absolutely – and what a question!

bestads: When you send out a treatment of a script do you worry about who might steal it?
Caroline Rowland: No, why? Should I? Surely no-one in advertising is that unscrupulous?!

bestads: PSA (charity) ads ... A necessary evil (paying back favours) or a chance to shine?
Caroline Rowland: Definitely a chance to shine – and a great way to give young directors an opportunity to get on the Agencies radars.

bestads: A great script comes in. You really want the job. What do you do to make it happen? (it’s okay ... you can tell us – people don’t remember what they read on the net. Scientific fact.)
Caroline Rowland: Dazzle the Agency with witty repartee and then slam dunk the pitch with uber-efficient organisation!

bestads: the life of a producer .... It’s all about the budget. True / False.
Caroline Rowland: False. It’s also about the thrill of making something great. Creative procreation.

Rankings explained

 FROM BESTADSONTV    February 16, 2006 07:55 (Edited: February 17, 2023 04:19)
The bestads rankings:

Rankings are based on the credit information on all ads featured on the main page (TV & print / outdoor). Credits are automatically added to give the total - so if your credits are inaccurate, the rankings will be affected. Tell us & we'll fix it.

You can select rankings for different regions / roles years etc.

The little medals next to a name = FIRST PLACE

The little black number next to a name = the number of spots/ print ads (depending on what you're searching) by that person / agency that have been featured on the main page (TV or print / outdoor).

We only show the top 100 positions ... each position alphabetically.

We are currently missing LOADS of creative director credits from the UK which means that other regions appear to be doing MUCH better than they really are. Please contact us to amend credits.

Also ...
If your agency PR person isn't already in constant contact with bestads, get them to drop us an email. They can then let us know what you've been up to ... TV / Print / Outdoor ... & you'll climb up the rankings. Get those lovely PR people to keep us on out toes!

Contact details on the menu bar at the top of this page. Thanks. Beamo.

Mother New York ... new work for Virgin

 TV   USA    February 16, 2006 05:08 (Edited: February 17, 2023 04:19)
Just a little bit bent ... a couple of new spots for Virgin Mobile. Here's one.

To view the spot click ....

So who's O'Keefe Murphy Gaff ...?

 UNDER EXPOSED   AUSTRALIA    February 16, 2006 04:28 (Edited: February 17, 2023 04:19)
Same old story ... the printer did it. Nice work from this small Australian agency.

To view the spot click ....

TBWA/Chiat/Day New York ... new work for Sprint-Nextel

 TV   USA    February 16, 2006 04:21 (Edited: February 17, 2023 04:19)
A Song for every occasion. Quite a boast. But in this case ...

To view the spot click ....

St Luke's London doing the coconut waltz

 TV   UK    February 16, 2006 03:59 (Edited: February 17, 2023 04:19)
New work for PJ Smoothies from St Luke's

A series of 2 good adverts from the very clever people at St Luke's London. Here's one ...

To view the spot click ....

New coca cola work from W+K Amsterdam

 TV   EUROPE    February 16, 2006 00:45 (Edited: February 17, 2023 04:19)
W+K/ Amsterdam getting into the spirit of things

To view the spot click ... HERE

BBDO New York ... busy times!

 TV   USA    February 16, 2006 00:39 (Edited: February 17, 2023 04:19)
After the superbowl flurry from BBDO NY (Fedex, Aleve, Pizza Hut) comes Sierra Mist, new Pepsi work, & now some very nice GE Healthcare spots. They must be knackered.

"You can tell when it's not all Aussie"

 WORTH A LOOK   AUSTRALIA    February 15, 2006 23:56 (Edited: February 17, 2023 04:19)
From a couple of weeks back, from the Campaign Palace / Red Cell Melbourne

to view the spot

 GUEST COMMENTS    February 15, 2006 23:29 (Edited: February 17, 2023 04:19)
A bit of background from Neil Mallet, Creative Director, Marmalade Communications

A lot of occasional users of public transport particularly tram and bus leave purchasing a ticket until they are on board. This creates congestion on the vehicles and often people were caught without the right change. Our job was to encourage them to get tickets before they got onboard.

The basic idea was simply to flag for punters that the best place to buy was at agents with the blue sign outside. The ridiculous acronym was the key to reminding people to buy before they ride. It works because it doesn’t.

 GUEST COMMENTS    February 15, 2006 21:34 (Edited: February 17, 2023 04:19)
A few words from Michael Wong, director, The Sweet Shop.

The TVC came about in an unusually collaborative way. Everyone involved wanted something hilarious, ridiculous, ironically Australian with a gentle, worldly, social comment all at the same time. The scripts evolved from a series of comedic spots, to a documentary style ad, exploring the world of committed budgie smuggler.

The TVC is a laconic, very real feeling piece, that will no doubt have some viewers taking it for a legitimate doco. I really hoped to suspend our disbelief of the carry on. I wanted it to get under people’s skin and touch on world views from a layman’s point of view but in an entirely Australian way that’s way away from the stereotypical that has defined a lot of our humour.

I really wanted to make something for Australia that dug into our modern culture on this level and made it accessible in a ridiculous but endearing way. I wanted us to really be able to celebrate our differences and oneness. The idea that we could all be smugglers if we wanted to be free is such a beautiful thing.

The Budgie Smuggler campaign is brainchild of creatives Nick Levey, Simon Higby, and CD Kevin MacMillan of The Works, Sydney incollaboration with director Mick Wong of The Sweet Shop and MTV’s National (Aus) Creative Dir Annabel Beresford.

 GUEST COMMENTS    February 15, 2006 20:37 (Edited: February 17, 2023 04:19)
A few words from Nick Allsop, DDB London, & art director on this week's featured VW spot "ripped off".

We love the way this ad has turned out, largely thanks to Steve Hudson. It's often easier to work with a director who's an ex-creative, and Steve is one of the most-awarded creatives ever. We spent a lot of time pumping him for 'war stories' about old campaigns and agencies. In between imparting careers advice, he took an extra-special amount of care crafting this ad: perhaps he had a point to prove having once worked at BMP DDB writing VW commercials.

Little things like torrential Scottish rain and losing our main location the night before we were due to shoot didn't faze Robert Campbell and Outsider either, and lighting cameraman Ray Coates deserves special credit for his filmic cinematography.

Some bloke called Mendelssohn did a nice job on the music too.

 GUEST COMMENTS    February 09, 2006 09:06 (Edited: February 17, 2023 04:19)
... a bit of background from Danny Robashkin, MAKE.

We always create spec spots in house when we have the time in order to broaden the scope of our portfolio, and hopefully have some fun in the process. The spot was created in 3D, but we were going for a different style as far as the look is concerned. We also rarely get to do much character work so this was another chance to spend some time on character animation.

We spent a few weeks on and off on the spot, and it has been great
getting the positive feedback from people. Especially sites like and boards for example. I doubt Nike, or ESPN for that matter would end up using this spot, but you never know. We created a spec spot for Sony a few months ago and that led to a few projects, so these are definitely worth while.

For the MAKE site, go to

 GUEST COMMENTS    February 09, 2006 09:00 (Edited: February 17, 2023 04:19)
A bit of background from Thorbjørn Naug, Creative Director, BTS United, Oslo ... CD on "Mayday"

The ad was shot in the old airport in Oslo, with German actors. The client is Berlitz in Norway. The ad was running only on norwegian tv, but was at the same time available on the internet... We had to close the server because it could not handle the massive traffic after only a couple of days..

About the agency:

BTS UNITED OSLO is part of the WPP advertising network.

* Our Offices:
* Berlin Cameron United. New York
* BTS United. Oslo
* Cole & Weber United. Seattle
* United London
* LDV United. Antwerp
* Les Ouvriers du Paradis United. Paris
* Sra.Rushmore United. Madrid
* WM United. Buenos Aires

New work from Mother London

 TV   UK    February 09, 2006 08:51 (Edited: February 17, 2023 04:19)
More good work from Mother London, currently leading the bestads rankings as the best agency worldwide.

To view the spot click ....

From Mother:
The new adverts for I can’t believe it’s not Butter are Ozzy Osbourne’s first ever UK TV commercials and were shot over three days near Ozzy’s home in Buckinghamshire. Jon Culshaw impersonates Ozzy so convincingly, just like I can’t believe it’s not Butter impersonates butter that the advert humorously plays on the two Ozzys being unable to tell the difference between the two.

Jon Culshaw’s realistic impersonation and makeover even had Ozzy convinced that he comments, “I can’t tell the f***ing difference when I look at the ad. It freaks me out!”

United's new spot via Fallon Minneapolis

 TV   USA    February 09, 2006 08:44 (Edited: February 17, 2023 04:19)
Our only 2006 Superbowl offering. This one was shown regionally during the game.

To view the spot click ....

New work from Reginald Pike

 TV   CANADA    February 09, 2006 08:33 (Edited: February 17, 2023 04:19)
Mark Gilbert & DDB Canada team up for Hockey Canada.

To view the spot click ....

Others from the Trumpet Campaign

 WORTH A LOOK   NEW ZEALAND    February 09, 2006 08:22 (Edited: February 17, 2023 04:19)
Following on from this week's featured spot "Undies", here are the others in the series:

To view the spot click ....

Stunning work from Keith Rose of Velocity Films

 TV   SOUTH AFRICA    February 09, 2006 08:01 (Edited: February 17, 2023 04:19)
Van Gogh's work comes alive.

To view the spot click ....

More from The Sweetshop. A big week.

 WORTH A LOOK   AUSTRALIA    February 09, 2006 07:51 (Edited: February 17, 2023 04:19)
An important lesson for all car-buying rabbits?

To view the spot click ....

New work from Grey New Zealand

 TV   NEW ZEALAND    February 09, 2006 07:45 (Edited: February 17, 2023 04:19)
Short and not so sweet.

To view the spot click ....

new work from DDB SF

 UNDER EXPOSED   USA    February 09, 2006 07:31 (Edited: February 17, 2023 04:19)
We don't hear much from DDB San Francisco, so here's a nice simple new spot:

To view the spot click ....

Strong work from Scottish Agency

 UNDER EXPOSED   UK    February 09, 2006 07:13 (Edited: February 17, 2023 04:19)
A strong campaign for speed cameras through Barkers Scotland and Plum Films (Edinburgh)

Agency: Barkers Scotland
Creative Director: Andy Rigden/Jim Langden
Producer: Micky Macpherson
Director: David Boni
Prodn Co: Plum Films

Wongdoody coming to the aid of the right hemisphere

 TV   USA    February 09, 2006 07:08 (Edited: February 17, 2023 04:19)
A new series from Wongdoody for Art Center College of Design/Pasadena, CA

Executive Creative Director: Tracy Wong
Art Director: Eric Goldstein
Copywriter: Tom Hamling
Exec Agency Producer: Dax Estorninos
Agency Producer: Melia Leidenthal
Production Company Harvest

New Whiskas work from TBWA London ... real appeal.

 TV   UK    February 09, 2006 06:55 (Edited: February 17, 2023 04:19)
You have to love Fred .. the bed head

Creative agency - TBWA/LONDON
Creative Team - Alasdair Graham and Frazer Jelleyman with Dan Gorlov and Rachel Le Feuvre
Production company - Home
Director - Lucy Blakstad

Consistently good work from W+K/Amsterdam

 TV   EUROPE    February 09, 2006 06:50 (Edited: February 17, 2023 04:19)
Nike - "Tell me I'm not an athlete"

Dancers talk frankly about not having adoring fans, filling stadiums, or being followed by the paparazzi – all the things that to a certain extent define athletes today. The physical quality to their dance however challenges us to rethink that definition.

Creative Directors Alvaro Sotomayor, Mark Hunter
Art Director Irene Kugelmann
Copywriter Sue Anderson, John Cross
Account team Patricia Cerda, Alessandra Iovinella, Jasmina Peri
Producer Elissa Singstock
Production company RSA, London
Director Dawn Shadforth

serious SFX in a new spot from TBWA/Chiat/Day SF.

 TV   USA    February 09, 2006 06:45 (Edited: February 17, 2023 04:19)
Noam Murro does the business in the new adidas spot

Executive Creative Director: Chuck Mcbride
Creative Director: John Patroulis
Art Director: Marco Worsham
Copywriter: John Patroulis
Agency Producer: Jennifer Golub
Director: Noam Murro
Prodn Co: Biscuit Filmworks

withdrawn from the superbowl because of lack of taste?

 TV   USA    February 09, 2006 06:39 (Edited: February 17, 2023 04:19)
Crazy Dave's House of Ads living up to their name with some controversial work ... "milk gone wild"

Creative Director: Chris Carl/Dan Neri
Art Director: Dan Neri
Copywriter: Chris Carl
Agency Producer: Chris Carl/Dan Neri
Director: Patrick Daughters
Production Company: RSA

Mother London - ranking number one agency

 FROM BESTADSONTV    February 09, 2006 03:45 (Edited: February 17, 2023 04:19)
Mother London: Currently ranking number 1 in the world.

They're standing by for your call.
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