WEB FILM & INTERACTIVEP&G: The Breakup Salon
The campaign created under Pantene's new brand platform, "Great Hair Changes Everything", looks at the positive change a new hairstyle can give to people going through breakups. It aims to play an active role in motivating men and women in desperate times and enabling them to become confident about their future, helping them start to move on - new hair and all.
Agency: Grey Group, Hong Kong VIEW THE SPOT VIEW THE CONCEPT Organic Voices:
Creative agency Humanaut has devised an attention-getting campaign that employs reverse psychology for non-profit Organic Voices. The centerpiece is a bulky list of more than 700 chemicals that are allowed in conventional food processing and manufacturing. Viewers are told they can "skip" this ad and all of these chemicals-in rather entertaining ways-and go with organic when shopping for food, household products, or textiles.
VIEW THE WEB FILM SPOT VIEW THE INTERACTIVE CONCEPT Getty Images: COMA - Trailer
On tablets, smart phones, computers, and even TV, shows are playing nonstop. And to show off the endless possibilities inherent in its collections, Getty Images is putting out its first original miniseries: 'COMA'. Made with no sets, no actors, and without turning on a single camera, the narrative is constructed 100% out of the image files of the world's leader in the segment. Creative by AlmapBBDO, with production by Stink Films. The three-episode series follows the life of David, a sarcastic patient in a coma, who doesn't know who he is or what he did to get there.
VIEW THE CONCEPT VIEW THE EPISODE 1 SPOT VIEW THE EPISODE 2 SPOT VIEW THE EPISODE 3 SPOT Visit Brasil: Portuñol Classes
Inspired by Brazilâs genuine ability to embrace other cultures, we made a bold move: convinced VisitBrasil to recognize Portuñol as the official language of summer in Brazil. Since the two languages keep a few similarities (despite all the differences), it's not difficult to assemble words and sentences. The mixed up language that blends Portuguese Spanish (español) was already a reality in a few small cities at the borders, something that happened naturally and without any interference. Endorsing its spread all over Brazil and making it the core of our summer campaign, made it possible to show the world one of the many facets of our hospitality. And at the end of the day, think about it: what other country in the world could ever do this with the same authenticity?
VIEW THE SPOT VIEW THE CONCEPT Aceites de Oliva de España: Taste the Truth
The promotional brand for the Spanish Olive Oil Interprofessional, has rolled out a new and groundbreaking promotional campaign for olive oil in the United States, "Taste the Truth." This campaign, created by DDB Spain, has been launched so Americans can learn the truth about Extra Virgin Olive Oil from Spain: that they are worldwide leaders in quality, production and sales. The campaign begins with a teaser phase whose main piece is âOliveleaks,â a faux documentary in which a nefarious plot against Extra Virgin Olive Oil from Spain is uncovered. The objective of this plot has been to keep the United States from knowing an irrefutable fact: the best Extra Virgin Olive Oil is from Spain. The documentary revisits various relevant events in the history of the United States, searching for proof of this curious conspiracy. This is a work of fiction designed to grab the attention and pique the curiosity of the American consumer.
VIEW THE CONCEPT VIEW THE SPOT Desperados: FuturEdtion
A new artist has designed the Desperados limited edition label each year, for the past 20 years. Upon the 2018 edition, the label becomes only the start of the story. By scanning the bottle with the 'Desperados FUTUREDITION' app, Theo Lopez's creation is unveiled in virtual reality, and you can explore every layer of the artwork, from every angle. With his paintings, this 28 years old artist plays with superimpositions of colors and materials to create new shapes. The mobile app offers a unique experience with a combination of various technologies (augmented reality, virtual reality, mixed reality) and reveals a digital documentary that walks you through the backstage of this innovative artistic collaboration. Agency: 9eme Concept
VIEW THE CREATION SPOT VIEW THE INTERACTIVE CONCEPT David Sheldrick Wildlife Trust: Hello in Elephant
WEB FILM & INTERACTIVE
August 17, 2017 21:53 (Edited: February 17, 2023 05:19)
'Hello in Elephant' is a project designed to raise awareness and drive donations for African elephants. After decades of research into the ways elephants communicate, and behave, we can now begin to understand their language. Agency: whiteGREY, Australia.
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