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 The Irish Examiner is running an in-depth review of the first 100 days of Donald Trump's Presidency; can he make the transition from the hirer-and-firer extraordinaire to the Oval Office of the White House? Is there a difference between reality TV and realpolitik? In an audio style that nods equally to The Apprentice and to Dr. Strangelove, this piece publicises the Saturday edition of the Irish Examiner. Agency: Chemistry, Dublin PLAY THE SPOT VIEW THE AD
 As part of a cross-platform campaign, this print from Rothco, Dublin served to promote the month of food-centric activities, articles and competitions by showing how you can 'Savour Every Letter' of the Irish Times throughout November. VIEW THE AD PLAY THE SPOT
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Drivers tend to overthink things sometimes, stuff like "did I lock the door?" or "did I feed my pet?". And the smart fortwo has the quickest turnarounds. Based on that, we ran a radio campaign that speaks directly to the audience - in the morning, when they are on their way to work - causing them a light-hearted feeling of paranoia and the "need" to turn around as quick as possible. Agency: BBDO, Berlin
This campaign from Inbar Merhav G Havas Israel shows a different and a creative approach for a routine hard sale promotional brief
The sensor beeping gets louder as you get closer to an object, in order to alert you of the danger. So MoMa Sao Paulo have used some examples to show the public the danger getting bigger if they don't pay attention and keep moving back.
Agencie3 wanted to show that you remain anonymous when you call to Crime Stoppers hotline.
Lucozade Hashtag stories.Energy drinks are often aimed at getting people to do more, and more, and more. They seem to miss that there are normal everyday events that require energy to get through, or excel in. Lucozade is there to help you overcome those tricky and tiring moments, those "give-me-strength" moments.In this print campaign, O&M, Johannesburg spoke to people the way they tell each other about their day through a series of instagram styled hashtags. These told a story about an exhausting everyday moment and how Lucozade got them through it.
Publicis Mojo, Brisbane print for Air Asia 
From JWT, Perth print for motor service club RAC
SKY's new channel, 'JONES!' is bringing back the shows of yesteryear and with them TV's greatest stars (before they turned to infomercials, reality television and the odd novelty pop single).
Euro RSCG Israel print and radio for Vanish 
McCann Erickson, Dublin makes a dramatic point in favour of accident prevention