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Seen and noted

Guest judge: Richard Gorodecky, ECD, Amsterdam Worldwide

 GUEST JUDGE /BEST AD OF THE WEEK   NETHERLANDS    April 01, 2009 03:09 (Edited: April 12, 2011 07:29)
https://www.bestadsontv.com/news/upload/RichardGorodeckyCrop.jpgThis week's guest judge is Richard Gorodecky, the executive creative director of Amsterdam Worldwide (previously Strawberry Frog). Prior to A.W. he spent almost nine years at Wieden and Kennedy Amsterdam.
He has created award-winning campaigns for some of the biggest brands in the world including Nike, Coca-Cola, Chevrolet, Electronic Arts, Wyborowa Wodka and Asics Onitsuka Tiger.
Richard is a fanatical outdoorsman and has fly-fished, been assaulted by bugs and got entirely lost in some of the most beautiful places in the world. He likes to write about these experiences and his rants sometimes appear in obscure publications.
Richard recently appeared as a guest judge on the TV show America's Next Top Model and has since stopped trying to make sense of the world. He lives with his wife and daughter in Amsterdam.

STIHL. Simple, funny and well made. I'm not sure if it makes me want to run out and buy a chainsaw, but I think that might have more to do with the fact that I live in the centre of Amsterdam. I reckon if I had a tree, I'd cut it down with a Stihl this very afternoon.......

BEST TV
STIHL. Simple, funny and well made. I'm not sure if it makes me want to run out and buy a chainsaw, but I think that might have more to do with the fact that I live in the centre of Amsterdam. I reckon if I had a tree, I'd cut it down with a Stihl this very afternoon. The thing that lets this spot down for me though is the product shot at the end - that could have used a bit of love.
RAY-BAN. Do I like it? It's not bad (said with nonchalant shoulder shrugging).
Would I forward it to a friend? Not unless I had friends that were members of some kind of chameleon-appreciation society. This is a viral. If you're relying on people sending an ad to their friends, it needs to be truly great. For me, this one is just okay.
AMNESTY INTERNATIONAL. It's pretty. But pretty doesn't make me pick up the phone, sign anything, or reach for my wallet.
CHINA ENVIRONMENT PROTECTION. Beautiful animation. I really want this ad to work harder. I love the way it looks, but I just don't believe it'll have the impact needed.
EARTH HOUR. So, based on me taking a Stihl chainsaw to Amnesty International and the China Environment Protection Foundation, you'd imagine Earth Hour is in for a slashing. Actually, I found it charming. It's well made, has a nice soundtrack, and is memorable, but most importantly, it left me wanting to know more. Job done.
If I'm completely honest however, the cynic in me wondered how much electricity would be used washing all of those white sheets afterwards.
HUMANA. What's going on? Is it open season for charity ads this week?
Right then. What do I think of this? It's kind of dumb, but in a nice way. The execution is a little clunky, but charming. The message and call to action is clear. I like it.

I reckon first place goes to Stihl as DDB actually had to sell something that didn't come preloaded with emotion, and this week's runner-up is either Earth Hour or Humana. I think I'll go with Earth Hour, but then I'd give all of the sheets from the shoot to Humana. That seems fair.

BEST PRINT
BEAT BULLYING. This is great. Simple and strong.
SURFRIDER. So the kid is listening to a bottle because there are no shells left because there's no life in the sea. Okay. It doesn't have much cut-through for me. Wouldn't it have been cooler if the kid had grown this huge bottle-shaped ear because he'd drunk too much polluted seawater? I would sign up. I don't want to grow a huge ear. My headphones wouldn't fit.
TIMEX. So the line on this ad is 'conversation starters'. It works for me. I'd like to start a conversation. How about: "What the bloody hell does this ad mean?" Or another conversation starter could be: "Is the person who did the retouching currently being treated for acute conjunctivitis in both eyes?"
BIBLOAMIGOS. It's a great looking ad. It pulled me in. Would it make me want to see an exhibition about Red Riding Hood? Quite possibly.
COLGATE JUNIOR. I remember hearing a story about a guy who invented a toothpaste that made your teeth reflect light. I thought it was a great invention. Not only could you have sparkling teeth, but you could also avoid being run over at night by walking at oncoming traffic grinning like a maniac. Why am I telling you this? Because I thought it was interesting. Unfortunately, I don't feel the same way about the ad.
CHINA ENVIRONMENT PROTECTION. It's so beautiful. I really love the art direction. I have no idea what this ad says, but I can only hope it's as well written. Will it motivate people to get involved in the China Environment Protection Foundation? Unfortunately, I have my doubts.

First place in print goes to Beat Bullying, with Bibloamigos as the runner-up.

BEST OUTDOOR
JOHN WEST. Funny and stupid. I don't have anything against funny and stupid.
LUNG CANCER FOUNDATION. According to this ad, smoking kills. I reckon that's going to put people right off.
AMI. This is smart and clever. Smart and clever is good.
KRISPY KREME. I don't know where to go with this. One side of me likes the ballsy strategy of earning through activity, and the other side simply hates the association of donuts as a reward for exercise. Can I pass on this one?
SBS. It's fun. I'd notice it.
EARTH HOUR. I like it a lot. Right up my street. This should have generated a lot of coverage if it had been PR'd well.

This week's outdoor winner is Earth Hour, and AMI can take the runner-up prize.

Over the limit she goes

 PRINT   PHILIPPINES    March 31, 2009 22:34 (Edited: March 31, 2009 11:34)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20597_bottoms_up.jpg
Don't drink and drive! Says DENTSU Phillipines

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Leave your car at home

 OUTDOOR   AUSTRALIA    March 31, 2009 22:05 (Edited: March 31, 2009 11:05)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20631_bus_entry-sm.jpg
Cooch Creative Perth remind football fans at Subiaco Stadium that public transport is an alternative to the congestion and parking problems on match days.

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Powered by beans

 OUTDOOR   AUSTRALIA    March 31, 2009 21:53 (Edited: March 31, 2009 10:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20627_JohnWest_Tuna_Beans.jpg
The explosive result of mixing tuna and beans.Agency:Grey Melbourne

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Not much offered

 PRINT   AUSTRALIA    March 31, 2009 21:40 (Edited: March 31, 2009 10:40)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20624_PSCU19456_Home_Loan_BESTADS-1.jpg

We don't have much to offer. How do you make that sound impressive? WDM Advertising Adelaide is the agency.

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His only helping hand is his own

 PRINT   COLOMBIA    March 31, 2009 21:33 (Edited: March 31, 2009 10:33)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20616_Juan.jpg
OBJECTIVE Finding a decent family and a home for orphaned children.
CONCEPT Orphaned children are just like them.
TARGET Mature adults who have considered adoption as an option.
AGENCY Sancho BBDO Colombia

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I've got a wheel headache

 OUTDOOR   INDIA    March 31, 2009 21:20 (Edited: March 31, 2009 10:20)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20599_Myokul__BUS_.jpg
Brief for Bhadra Communications, Bangalore :The product is an ayurvedic pain relief oil, promising speedy alleviation from all kinds of pain, particularly from headaches. The client needed us to convey this in a way that would ensure recall and drive sales, within the small budget provided.


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Birds of prey

 POSTERS   CANADA    March 31, 2009 21:16 (Edited: March 31, 2009 10:16)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20568_SkyTrain_Platform_Poster__Eagle__-_LowRes_RGB.jpg
Most of us are used to birds. We see them. We hear them. And sometimes we interact with them. The rub is, usually these birds are urban-dwelling and rather forgettable or domesticated. How would some people interact with Birds of Prey in Vancouver? And conversely, how would the birds behave in the city if left to their own devices? Either way, they're big, they're carnivorous, and they're going to be in downtown Vancouver. Poster from TAXI Vancouver

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Your turn to help

 OUTDOOR   PORTUGAL    March 31, 2009 21:09 (Edited: March 31, 2009 10:09)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20537_Poster-AMI-Sinchuan_P.SITE.jpg
AMI is a NGO that sends doctors and nurses to areas hit by natural disasters or wars. To do so it always asks for the public's contributions.
This Y&R Portugal poster that is made of "your turn" tickets. The whole of the poster shows a picture of the destructed Shichuan town but when you take off a ticket you both eliminate the image and get a thank you message and the account number to where you should send your contribution.The poster appeared at pharmacies and drugstores .



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Stamp out drinking

 OUTDOOR   INDIA    March 31, 2009 21:04 (Edited: March 31, 2009 10:04)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20534_Rubber-stamp.jpg
RMG Connect , Mumbai creted this ad to reduce the incidence of drinking

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Words can kill

 PRINT   UK    March 31, 2009 20:58 (Edited: March 31, 2009 09:58)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20613_hanging.jpg
Demonstrate the harsh consequences of bullying in a powerful print and poster campaign from M&C Saatchi London

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Henna hair

 PRINT   INDIA    March 31, 2009 20:51 (Edited: March 31, 2009 09:51)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20607_Natural_Hair_Care_800.jpg
Henna Powder is used in India largely for mehendi designs a traditional art that uses a woman's hands and feet as its canvas on special occasions, mostly weddings. Henna Powder is also used for hair conditioning and nourishment, making the hair shiny, smooth and beautiful.Ad from Mudra Chennai.



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In reponse to the times

 PRINT   UK    March 31, 2009 20:46 (Edited: March 31, 2009 09:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20604_Picture_36.png
Two ads and a poster for Nationwide from Leagas Delaney London

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VIEW THE YESTERDAY AD
VIEW THE OUTDOOR AD




Deathbed

 POSTERS   UK    March 31, 2009 19:33 (Edited: March 31, 2009 08:33)
https://www.bestadsontv.com/news/http://spots.bestadsontv.com/files/print/2009/Mar/tn_20533_Deathbed48_.jpg
Poster from CHI&Partners london to try and make smokers think of the consequences of their actions.

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Shell shock

 PRINT   FRANCE    March 31, 2009 19:15 (Edited: March 31, 2009 08:15)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20601_Surfrider.boy.jpg
An anti-pollution campaign for the Surfrider Foundation from Y&R Paris

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High paying position

 DIRECT MAIL   PHILIPPINES    March 31, 2009 19:08 (Edited: March 31, 2009 08:08)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20596_Concept_Board.jpg
To drive Savings and Checking account holders to call their personal fund managers to invest in longer-term, higher-yield plans and let their money work for them, Dentsu Phillipines created this campaign.

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The nitro circus

 TV   USA    March 31, 2009 19:02 (Edited: March 31, 2009 08:02)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20621_mtv-sunday1.jpg
Embarking on a new creative partnership, Click 3X recently collaborated with MTV to create a show open, packaging, and promos for See You Sunday. Promoting four new shows in their latest block of Sunday programming, the clips incorporate live action footage of high-profile stars with unique hand-drawn animation, explosions, and VFX. To support the shows,



VIEW THE CANNON SPOT
VIEW THE MOTORBIKE SPOT
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Big surprise

 TV   DENMARK    March 31, 2009 18:38 (Edited: March 31, 2009 07:38)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Mar/20610_Kinder.jpg
A groundbreaking ad for this client of agency AndCo Cpenhagen, a kid is getting a Kinder-egg and wow what he get surprised!



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The leading light

 TV   SWITZERLAND    March 31, 2009 18:17 (Edited: March 31, 2009 07:17)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20531_aet_thelightsoffilmfestivallocarno.jpg
Absoluturnus Switzerland creates an awarness of AET-Sponsorship of the film festival Locarno up on Monte Tamaro, waterpower gives life to a tiny little flash of light.The stunning journey takes its path from there.
On its way it meets other powers, joins forces, grows bigger eventually to generate music,inspire people and to climax in enlightening the giant screen of the filmfestival locarno.



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Leafboarder

 TV   SWITZERLAND    March 31, 2009 18:08 (Edited: March 31, 2009 07:08)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20522_zimtstern_leaves_1.jpg
With the first leaves falling from the branches a true snowboarder's heart almost bursts with anticipation. Winter lurks around the corner and snow will soon come. But what if you just can’t wait anymore? Inspired by ZIMTSTERN's Switzerland winter 09/10 outdoor collection "Wildlife" invented snowboarding on dry leaves. An inspiring fantasy retaining the true spirits and the magic of snowboarding.

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Easy move

 TV   THAILAND    March 31, 2009 07:43 (Edited: March 30, 2009 20:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Mar/20608_Livingroom.jpg
AGS Four Winds International Movers make moving easy as shown in these two tvcs from Saatchi & Saatchi Bangkok.

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Print and you chop down trees

 INTERACTIVE   SINGAPORE    March 30, 2009 23:20 (Edited: March 30, 2009 12:20)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20598_papercut_emailable.jpg
Imagine the sound of a chainsaw rising from your desktop every time you hit print and the print option box appears? Thinking again about printing those pages? Bartle Bogle Hegarty Asia Pacific (BBH) has launched a desktop application papercut.com.sg that simply makes you reconsider what you print. Papercut is an application that works behind the scenes. Every time you press CTRL-P to print, the sound of a chainsaw is activated before you hit OK to print. The software works on both a Mac and a PC, with the desktop icon showing up as a mini chainsaw. Go to www.papercut.com.sg

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Hair line fracture

 PRINT   AUSTRALIA    March 30, 2009 22:40 (Edited: March 30, 2009 11:40)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20589_Best_ads_Osteo_.jpg
Loud Sydney raise awareness of alarming growth in osteo fractures in the population and encourage GPs to look for signs.

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Power dressing

 TV   NEW ZEALAND    March 30, 2009 20:59 (Edited: March 30, 2009 09:59)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20593_footprint_image.jpg
Reducing your carbon footprint in Chris Dudman's latest spot for Meridian Energy Presented by Jeremy Wells. Agency Clemenger BBDO Wellington

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Now the party's stuffed

 TV   AUSTRALIA    March 30, 2009 20:50 (Edited: March 30, 2009 09:50)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20590_Freddie_Screen_Grab.jpg
It's all about giving the right gift according to George Patterson Y&R , Melbourne


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Is it time to open the shute?

 PRINT   INDIA    March 30, 2009 20:27 (Edited: March 30, 2009 09:27)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20556_1_1.jpg
All the Timex watches are fully loaded with features and stunningly beautiful.Ads rom JWT Delhi.

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Shedding shoes

 PRINT   ARGENTINA    March 30, 2009 18:59 (Edited: March 30, 2009 07:59)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20559_Shoeup-autumn_1.jpg
SV+Buenos Aires produced this ad for Autumn 09

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Tree shirt

 OUTDOOR   AUSTRALIA    March 30, 2009 18:32 (Edited: March 30, 2009 07:32)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20528_Tree_wide.jpg
As part of the VOTE EARTH campaign for this years Earth Hour, a tree in Sydney's Centennial Park is wearing a giant T-shirt to help support the cause. Created by Leo Burnett Sydney.

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It's my saw

 TV   NEW ZEALAND    March 30, 2009 17:52 (Edited: March 30, 2009 06:52)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20588_stihl_still.jpg
Family ties are strained as a father passes away in Adam Stevens' latest spot for Stihl from DDB New Zealand



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Memoirs of the wolf

 PRINT   COLOMBIA    March 30, 2009 17:34 (Edited: March 30, 2009 06:34)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20563_Lobo_ag_finalRGB.jpg
An exposition about the life of Little Red Riding Hood at the Virgilio Barco Library.Print ad from Lowe/SSP3 Bogota

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Lips

 PRINT   INDIA    March 30, 2009 17:28 (Edited: March 30, 2009 06:28)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20555_Craze_1.jpg
In India, tea is traditional and the past Craze is a cafe for the hip urban art set that constantly introduces newer blends for those who appreciate the seductive pleasures of exotic coffee.The task for JWT Delhi was to create the promise of an unforgettable sensory experience of Craze's new international Jamaican blend for our young, intelligent connoisseur.

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It's in the garage

 TV   USA    March 29, 2009 02:46 (Edited: March 28, 2009 15:46)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Mar/20572_Garage.jpg
The new Queso Chrunchwrap is so tempting, people will go to great lengths to taste one. Agency: Dieste Harmel & Partners , Dallas



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Men vs Women

 TV   USA    March 29, 2009 01:48 (Edited: March 28, 2009 14:48)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20571_60_Men_vs_Women_480x360.jpg
In the campaign from 72andSunny , Los Angeles men are pitted against women around the world to see who can rack up the most kilometers on the Men vs Women challenge leaderboard at nikeplus.com.


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Birds of prey

 TV   CANADA    March 29, 2009 01:37 (Edited: March 28, 2009 14:37)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20567_Picture_30.png
Most of us are used to birds. We see them. We hear them. And sometimes we interact with them. The rub is, usually these birds are urban dwelling and rather forgettable or domesticated. How would some people interact with Birds of Prey in Vancouver? And conversely, how would the birds behave in the city if left to their own devices? Either way, they're big, they're carnivorous, and they're going to be in downtown Vancouver, as is the agency, TAXI.


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Sit down and play

 TV   USA    March 29, 2009 00:53 (Edited: March 28, 2009 13:53)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Mar/20564_Karaoke_1.jpg
UbiSoft's Rayman Raving Rabbids TV Party is a collection of video games you play by sitting on a controller.The target is men, 18-24, and the product is a video game you play with your butt. Could there be a more appropriate execution? Asks Agency,Moses Anshell , Phoenix

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VIEW THE BRIAN SPOT
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Navel base

 TV   SLOVENIA    March 28, 2009 23:54 (Edited: March 28, 2009 12:54)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/thumbnails/2009/Mar/20560_LinexForte.jpg
ORIGINAL , Ljubljana created this spot for LEK

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Hang up on a fortune

 TV   FINLAND    March 28, 2009 23:37 (Edited: March 28, 2009 12:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Mar/20558_Fonecta81.jpg
A dying millionaire in search of an heir to his fortune is the basis of this spot from SEK & Grey, Helsinki.

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The big things on our mind

 TV   AUSTRALIA    March 28, 2009 23:22 (Edited: March 28, 2009 12:22)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/thumbnails/2009/Mar/20551_nib0210-P30-T1_1.jpg
This summer-based TV campaign from BWM Sydney is designed to put nib top of mind at a time of year where most people are notoriously busy thinking about other things. But if we take a closer look, we're actually not thinking about very much at all.

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Getting back to their roots

 OUTDOOR   AUSTRALIA    March 28, 2009 00:15 (Edited: March 27, 2009 13:15)
https://www.bestadsontv.com/news/http://bestadsontv.com/files/print/2009/Mar/tn_20515_TreeHugger_2.jpg
To show their support for Earth Hour, SBS via US Sydney have scattered Sydney parks with life-sized tree-huggers. Using 100% recycled cardboard (of course), the life-like figures encourage people to Vote Earth this Saturday and show Mother Nature a little love.

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VIEW THE TREE HUGGERS 2 AD
VIEW THE TREE HUGGERS 3 AD

Obstacle course

 PRINT   BRASIL    March 27, 2009 21:45 (Edited: March 27, 2009 10:45)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/files/print/2009/Mar/tn_20538_ADD.jpg
This ad was created for client ADD - the Sporting Association for the
Handicapped by age.comuncacoes Sao Paulo

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