 |
Seen and noted
Cray: Fighting a Crop-Killer With Supercomputing One doesn't necessarily think of supercomputing in a field of green or in ocean waves, but a new series of online videos from Cray with agency partner DNA connects the capabilities of supercomputers to the real-life ways in which computational science and discovery is changing the world for good. One instance was how Cray supported scientists in their quest to address the hunger crises: Cray's supercomputers were put to work by Dr. Laura Boykin in the Pawsey Lab in Australia to understand the precise genome of the white fly decimating the Cassava plant in East Africa â a food source for over 800 million people worldwide. VIEW THE SPOT  What does a Los Angeles Dodgers third baseman, a New York Yankees shortstop, a Milwaukee Brewers outfielder and subway riders all have in common? Not a trick question. The cap worn by professional MLB players on the field is the exact same New Era Authentic Collection 59FIFTY fitted cap worn by fans across cities. To celebrate the start of the 2019 Major League Baseball Season, New Era Cap - in partnership with creative agency 72andSunny New York - unveils the cross-cultural "We Reign as One" campaign, showcasing the power that baseball and the iconic cap have to connect all fans no matter their backgrounds and beliefs. VIEW THE SPOT  Palms Casino has launched a new star-studded campaign via AKQA, Portland, entitled 'Unstatus Quo' as a declaration of the brand's vision and mindset. The resort (known as the "Palms") is nearing completion of one of Las Vegas' most forward and ambitious transformations, a stunning, property-wide $690 million renovation that will usher in the next era of gaming and entertainment in Las Vegas. VIEW THE SPOT  BBDO and Tulipan, an iconic condom brand in Argentina, has launched an initiative aimed at promoting respect and consent in sexual relationships. For this campaign, the company developed a new box of condoms that can only be opened with the agreement of two people. Literally, you need the couple's four hands to open the pack. A limited edition of consent packs was developed and delivered free of charge at bars in Buenos Aires City. Agency: BBDO, ArgentinaVIEW THE SPOT  Japan's largest 5-Star airline, All Nippon Airways (ANA), has unveiled a new campaign called 'Japan Elevated' aimed at affluent millennial international travellers. In the lead up to the 2020 Summer Olympics in Tokyo, ANA is aiming to deepen their commitment to the US market and travellers. As well as reinforcing its image as a world leader for international travel. Agency: VMLY&RVIEW THE SPOT  Archer Nocturnal Missions; the FXX late night block featuring classic Archer episodes airs twice weekly on Tuesday and Friday from midnight and follows the hijinks of the world's best secret agent (a secret he'll gladly share with anyone). Lovingly spoofing Bond, excessive machismo, and occasionally Smokey and the Bandit, the series' absurdity and intelligence have resonated with audiences since the series premiered in 2009. FXX approached Lord Danger for a sixty-second 'remix' music video style promo seeking a fresh, absurdist re-imagination of Archer.VIEW THE SPOT  We've all been there: witnessed an infuriating driver take up two spaces in a cramped car park, had a fellow gym goer disrespect our personal space in the locker room or wanted to obliterate a bleeping self-service machine in the supermarket for repeatedly 'seeking assistance'. These universally annoying life situations have allowed our disgruntled internal monologues to be answered in Trebor's latest creative offering, 'Give me Strength'. The seven spot campaign, devised by Ogilvy, was directed by Rattling Stick's Andy Mcleod, featuring post-production by Big Buoy with CG by Smoke & Mirrors Amsterdam. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT VIEW THE SEVENTH SPOT Galaxy Chocolate: Accidental Renaissance Accidental renaissance, meet exquisite chocolate. To taste Galaxy is to transcend the humdrum, and escape to a world of pure rapture. It's better described with pictures than with words. To achieve that, BBDO Dublin tapped into the rising trend of "Accidental Renaissance". Moments of everyday 21st century life, with a dramatically painterly vibe. The team worked with renowned Dutch fine art photographer - Gemmy Woud-Binnendijk - to create a series of images that depict contemporary life in all the sumptuous luxury of both renaissance paintings and Galaxy chocolate.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD National Geographic Abu Dhabi: Planet or Plastic Last year, National Geographic launched its "Planet or Plastic?" project. This year, we invited 12 art-vists, from the most plastic polluted countries in the world, to talk about the problem trough art and continue to spread the message. Each art was inspired by a real news and we've made a mini-doc explaining that and showing the production' step-by-step and testimonials of the authors.Agency: Saatchi & Saatchi, DubaiVIEW THE CHINA AD VIEW THE PHILIPPINES AD VIEW THE INDONESIA AD VIEW THE VIETNAM AD VIEW THE SRI LANKA AD VIEW THE THAILAND AD VIEW THE EGYPT AD VIEW THE MALAYSIA AD VIEW THE BANGLADESH AD VIEW THE NIGERIA AD VIEW THE SOUTH AFRICA AD VIEW THE INDIA AD Foodgroot: Plastic Man We all have seen the birds and the whales with their stomachs filled with plastic rubbish. And we believe that humans are the next species that'll be affected by the omnipresent plastic and surrogates. The campaign dramatises via powerful executions the possible consequence of not making a healthy and well informed choice when it comes to real food and nutrition. Agency: McCann, Prague VIEW THE PLASTIC MAN AD VIEW THE PLASTIC WOMAN AD Corona: Thermal Insulation Paint Colombia is a tropical country, and most of its territory is below 1000 meters above sea level. Hence, temperatures in these locations exceed 30C throughout the entire year. In order to help with these high temperatures, Corona, one of the most beloved brands by Colombians, offers a thermal insulating paint capable of reducing temperature up to 4C. Agency: DDB, ColombiaVIEW THE AD  Building a new website? Make sure you've considered all the details and choose a domain that is trusted, recognised and reliable. Visit dontbewithout.com to choose your .com domain name and learn how to make your website even more attractive. Agency: Isis, LondonVIEW THE SPOT  Australian swimwear brand Budgy Smuggler has today launched a call for the UK to leave the EU and #JoinTheAU. Launched ahead of Wednesday's extraordinary session where the UK parliament will vote on possible Brexit outcomes, the campaign is calling on MPs to consider a new proposal - to 'forget the EU' and 'Join the AU' and form a new super union between two great nations. Agency: Clemenger BBDO, Melbourne VIEW THE SPOT McDonald's: McFries McDonald's menu items are so iconic that people automatically recognise them with just a glance - this is the premise of a purposely blurry brand campaign for McDonald's Puerto Rico. Created by TBWASan Juan, the prints present McDonald's icons such as the Big Mac, the Happy Meal and the McFries as blurry images against simple single-colored backgrounds. This campaign aims to provoke and prove that anyone can recognise McDonald's menu items, even from a distance and without its famous Golden Arches logo. With copy that reads 'No se diga mas' (Say no more), the campaign makes it clear that there's no need to explain anything to consumers for them to understand who the ad is for.VIEW OUTDOOR VIEW THE FIRST AD VIEW THE SECOND AD The Wildlife Trusts: The Wind in the Willows Badger, Toad, Mole and Ratty find themselves in serious trouble when they return to the Willows! Join us for a #WilderFuture and play your part in nature's recovery.VIEW THE CONCEPT  TV campaign, with digital, print, radio, OOH and social support, is the first to support FirstBank's year-old tagline, "Banking for good." Are "bank" and "good" an unlikely word pair? The three spots suggest as much. In each, it is FirstBank's good customer service that astonishes. A husband transformed into a hedgehog, or able to walk on water, or a neighbor's alien abduction, not so much.Agency: TDA_Boulder VIEW THE CLEANING THE POOL SPOT VIEW THE HEDGEHOG SPOT VIEW THE CHOSEN SPOT  As the friendship between a little boy and his pet pig grows so does the pig. Together with Alexa the parents use the Echo Spot to save their bedtime routine.Agency: Joint, London VIEW THE SPOT  J. Walter Thompson, Milan has released this "Together We Joy" spot for Aperol - Campari Group directed by French duo Greg&Lio.VIEW THE SPOT Plume Wifi: Inner Voices of IoT Devices Plume, the smart home platform serving millions of customers around the world launches of a one-of-a-kind security offering for its US and UK members called Advanced IoT ProtectionTM, an AI-powered security service designed to protect home IoT devices. The video was created in partnership with Gold Front, a San Francisco-based creative agency. In addition to the hero video, the campaign includes social content intended to raise awareness of the vulnerabilities smart devices present to home network security-and Plume's one-of-a-kind solution. VIEW THE SPOT  The Stella Artois beer is changing its name in March in an effort to highlight the important role of Isabella Artois, who became the brewery's CEO following the death of her husband in 1726, a time when female business leaders were uncommon. Isabella is the cornerstone upon which Stella Artois has built its entire history. In her honor, the beer brand will change its name for the first time in more than 600 years. A special edition is going to carry Isabella's name, including across the brand's social channels. Agency: CP+B, BrasilVIEW THE SPOT  Supermarket Aldi is set to launch a 30-second Mother's Day advert in 'reverse'; the second in the 'reverse' series which follows the success of the Valentine's Day advert from last month. Agency: McCann, ManchesterVIEW THE SPOT Chicken Treat: Big Fillets A TV commercial promoting the very arrogant Tempta Juicy 'Que burger from Chicken Treat. Agency: &PartnersVIEW THE BIG FILLETS SPOT VIEW THE RUDE SPOT PLAY THE DUMB SPOT PLAY THE I'D EAT ME SPOT  BMO introduces "New Girl" actor Lamorne Morris as its new spokesperson in its latest campaign created by FCB. Over the course of the campaign, Lamorne will play a BMO employee, showing up with his Help Desk in unconventional settings to provide people with helpful advice whenever, wherever they need it. Situations range from a date night at a restaurant, to a couple relaxing in a pool. The campaign builds on the brand's existing BMO Effect work, emphasizing the bank's commitment to customer service and digital innovation.VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT Max's Restaurants: Every Kind of Family, Everyday To The Max Rosapark has teamed up with Monoprix to find the solution to a problem that has plagued humanity for centuries. This problem is... socks. Since the birth of modern civilization, socks have mysteriously disappeared, one by one, a frustrating problem that continues to this day. Where do they go? Into a black hole? The Bermuda Triangle? No one knows. But, today, all that will change. Get ready to discover... the pair... of... 3 socks! Socks sold by three: two socks, plus an extra to replace the one that will inevitably get lost.VIEW THE SPOT  Geometry, Argentina, led by Karina Aiello and creatively directed by Tony Waissmann, presents its new work for Cafe Registrado, a graphic campaign for the brand, which are located in its coffee and food stores that represent the SCA, (SpecialtyCofee Asociation) .VIEW THE WOMAN AD VIEW THE MAN AD  All over Brazil child and youth labor force is indiscriminately explored. Be it at the traffic lights, landfills, in the fields, industries or even at home, what should be childhood is becoming work, denying the right to childhood and education to more than 2 million children and adolescents of 5 to 17 years old, according to the Household Sampling National Survey (PNAD) of 2016. Agency: Fields360VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Road Safety Commission: Can't See Me Just because you can't see the Police, doesn't mean they can't see you.Agency: NOVA Entertainment PLAY THE SPOT Things are nicer in French, including the French linen used to make Bedtonic's bedding. Agency: NOVA 93.7PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT Subaru: Do a little extra with your day With SUVs gaining in popularity over recent years the market has being swamped with faux SUVs with the right looks, but little of the capability, and the term has started to lose meaning with what seems like every car now claiming SUV status. Subaru decided it was time to reassert their place as one of New Zealandâs most trusted Sports Utility Vehicles. The SUV from before SUVs were cool. The campaign launched with a beautifully shot TV campaign from Fish and director Jeff Wood. It follows a surfer, a fisherman, and a family as the last three cars in the carpark after an epic day at the beach.VIEW THE SPOT The New York Times: The Truth Is Worth It: Fearlessness Droga5, New York has released this spot which follows A New York Times reporter who traveled to Iraq five times and unearthed more than 15,000 documents to detail the Islamic States' bureaucratic and brutal rule.VIEW THE SPOT  It's time for Chico Bean to blow out the candles, but will he blow his big birthday wish? #DiscoverYourAir on the very first episode of "Air It Out." Agency: Laundry Service, USA.VIEW THE SPOT Tribeca Film Festival: Great Stories Are Timeless DDB New York has created a new campaign to celebrate this year's Tribeca Film Festival. To prove that great stories are truly timeless, DDB/NY, in conjunction with a certified Egyptologist from Brown University, created a campaign featuring ancient Egyptian-inspired retellings of some of our most beloved modern stories. Taking the subjects of some of Tribeca's 2019 anniversary events - Apocalypse Now, This Is Spinal Tap, Say Anything, and The Simpsons - and turning them into intricate, realistic hieroglyphic illustrations, DDB tells each film's story in an entirely different way, which will surely intrigue both history and media nerds around NYC alike.VIEW THE SPOT  Ad agency, In the Company of Huskies, has launched a new campaign 'We Cover Courage' for Allianz Ireland. The 60-second ad recreates the courageous moment in 1966 when Irish Minister for Education, Donogh O'Malley, announced free secondary school education, acting without the knowledge of his government. VIEW THE COURAGE SPOT VIEW THE FULL SPEECH SPOT  Directed by Emmanuel 'Chivo' Lubezki, meet the creative minds behind the stories of Apple TV+.VIEW THE SPOT  BIANCO have released new campaign, 'Step Out of Your Head', created together with advertising agency & Co. and directed by Daniel Kragh-Jacobsen of RSA. Produced by Newland, itâs an almost love story that shines a spotlight on our critical inner-voice and tendency to overthink situations. In the film, we follow two people who fall in love, without the other ever knowing. Their critical inner-voices and tendency to overthink situations before they happen is holding them back. VIEW THE SPOT Welcoming America: Portrait of a Dreamer At a time when the immigration debate in the US is at a fever pitch and immigrants are framed by statistics and policy discussions, Welcoming America reveals an online series to spotlight immigrants' journeys to the United States. Welcoming America is a nonprofit that helps communities across the country achieve prosperity by becoming more welcoming toward immigrants and all residents. The films were created by Welcoming Home's San Francisco-based creative agency TBD. VIEW THE DREAMER SPOT VIEW THE UNITED SPOT  The magical, unbreakable bond between a pet and its owner is celebrated in a new campaign for PetArmor from its new agency Sterling-Rice Group. The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet's armour â protecting them from dangers seen and unseen. VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT Allure Limousines: Perth's Biggest HummerHave you ever had 24 people inside you, at the same time?Perth's Biggest Hummer has. Agency: NOVA 93.7 PLAY THE GENERIC SPOT PLAY THE WEDDINGS SPOT PLAY THE SCHOOL BALLS SPOT PLAY THE 25% OFF SPOT PLAY THE CONCERTS SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Marketway has created this ad for Toyota
An alien invasion in The Philippines. Agency: Petch Manila.