The love of water is an expression of Austrailan Culture, however between Christmas and 8th January, 21 people in NSW died in the water. There was no common thread â there were many different activities and amongst the victims were people from all ages, gender, race and religions.
While water is associated with innocent fun and good times, people need to realise that wherever there is water, there is danger. The public information campaign developed by LOUD utilises print, radio, digital and social to raise awareness in the community of the measures people should take to avoid drowning.
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Lion Dairy & Drinks has today launched its new Dairy Farmers campaign, 'Because we're family'. Created by AJF Partnership, a GrowthOps business, the campaign celebrates a brand that has been part of Australian communities since 1900.
With their federal funding under threat and demand for food relief at an all-time high, Foodbank needed a new way to provide food relief and breakfast programs to over 100,000 Western Australian children. 
Awareness campaign for Auckland motorists. Agency: Federation
Everyone has a Think, and we had the privilege of bringing those Thinks to life for a major overhaul of the Murdoch University brand. Agency: JWT, Perth
GreyNJ United Bangkok and client Volvo have called upon Thor, the God of Thunder, to demonstrate the sheer power of its new Volvo S90 T8 Plug-in Hybrid sedan. The 'Volvo Lightning-Powered Billboard' is a huge billboard with the primary aim to invite a deliberate lightning strike. In collaboration with the engineers from Macco Group, the billboard was fitted with custom-engineered lightning rods, designed to create a world-first spectacle of pure power whenever a thunderstorm occurred above. Data collected from the meteorological department allowed the tech team to monitor the approach of a thunderstorm to the billboard, and with the help of multiple cameras and infra-red sensors, consumers could witness the unique electrical phenomenon on Volvo Cars Thailand Facebook page.
This weekend, clubs and pubs across Australia will join a national movement to prevent social violence with the launch of the inaugural 'Stamp Out Violence' campaign. Across Australia patrons entering participating venues will be stamped on their fists to honour Joshua Hardy, killed in an act of social violence at the age of 21. The campaign - developed by Creative Technology Agency DT and an initiative for social awareness organisation Step Back Think - is the first of its kind and aims to remind young people that what happens in a moment can last a lifetime. It launches this Friday and Saturday night (2nd and 3rd December). DT has also developed a range of supporting executions to further build awareness including radio (national), OOH, digital OOH, plus posters/shirts/volunteers at nominated venues. Creatives and strategists across DT worked together to create the concept and its supporting executions, as part of the agency's focus on developing work for the not-for-profit sector.
To launch Wellington Zoo's new local wildlife walk-through precinct, a poster campaign was created to celebrate that New Zealand's the only place in the world where you'd want to get up close and personal with its own animals. Agency: Clemenger BBDO, Wellington
Isobar has teamed up with VicRoads to create a new awareness campaign aimed at improving behaviour on Victorian roads. Travel Happy - Share the Road will use positive messages to highlight how each road user's mood and behaviour can impact road safety for everyone.
