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OUTDOOR & INTERACTIVE

Lima Airport Partners: The Other Check-In, 2

 OUTDOOR & INTERACTIVE   PERU    October 31, 2018 21:04 (Edited: November 01, 2018 08:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4e83b_0004.png&width=200At Jorge Chavez Airport, thousands of people check-in boarding their flights. But there is a self check-in that can save something more important than a flight. Lima Airport Partners presents 'The Other Check-In,' a space where a doctor showed step by step how to do a breast self-exam. Agency: SrBurns, Peru.

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The Kraken Black Spiced Rum: Release The Kraken

 OUTDOOR & INTERACTIVE   UK    October 24, 2018 15:26 (Edited: October 25, 2018 02:26)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2018/Oct/tn_98088_Kraken VR.png&width=200Spiced Caribbean rum brand The Kraken is launching an interactive out-of-home campaign using augmented reality (AR) to invite people to star in their very own advertisement with the mythical sea beast. Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight day campaign breaks across Ocean’s The Loop city centre screens in Manchester’s northern quarter on October 24, ending on Halloween.


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Macy's: Remarkable Shot

 OUTDOOR & INTERACTIVE   USA    July 31, 2018 18:09 (Edited: August 01, 2018 04:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f84a3_0001.png&width=200Just in time for Summer, Macy’s has rolled out two new activations across its social media channels, enabling the brand to engage with their consumers in unique and unexpected ways. One activation, The Remarkable Shot, turned Macy’s Instagram followers into the photographers on Macy’s latest shoot. The brand filmed models on set posing for the camera and posted the videos on Instagram Stories. Viewers replaced the photographer by using the screen capture tool on their phone to take the most remarkable shot. The winning shots were featured as a social campaign as well as on Macys.com, along with the handles of the “fashion photographers” who captured them. The second activation centered around the heat of the summer, and asked a specialist to create four Glam Ice Pops that were shaped like real dresses available at Macy’s. The Pops were then live-streamed melting from the Herald Square flagship rooftop, while viewers were asked challenging questions to win a prize. Macy’s placed the answer on the stick of the Glam Ice Pops, so viewers could get the answer if they watched the pops melt entirely. The four followers who answered first left the game with a new summer dress from Macy’s. Agency: BBDO New York.

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Dice: Can You Hack It

 OUTDOOR & INTERACTIVE   USA    April 13, 2018 13:27 (Edited: April 13, 2018 23:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/06a6c_0000.png&width=200Dice, the job website for technology professionals, has a novel proposition to help job seekers get noticed: We'll put you on a billboard, if you can hack your way into it. On April 5th, Dice activated seven mobile billboards in an interactive hack-a-billboard competition. Successful hackers will win bragging rights and their name showcased on the billboard itself, plus some serious geek swag. The Can You Hack It campaign, created by independent creative agency Barkley, is targeting tech corridors in NYC, San Francisco, Atlanta, Salt Lake City and Charlotte. The CMS can be hacked by guessing the correct passwords for all 13 levels, with each level offering a series of challenges that include informational search, crypotogy, decoding, mathematical problems and more than a few broken lines of code that need to be fixed.

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Newcastle City Council: 360 Reasons You Should Be In Newcastle

 OUTDOOR & INTERACTIVE   AUSTRALIA    December 01, 2017 12:27
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F390a7.png&width=200To convince young professionals to make the move and set up their careers in Newcastle, we wanted to show the city in a surprising new light. The idea for the campaign was driven by a simple truth - Newcastle is a city full of diverse and unexpected experiences, and if you didn't know any better, you could guess they were in any great city anywhere in the world. Using the Z Cam V1Pro, the world's leading 3D 360 VR camera, we shot eight locations in and around the city to create our core content film. The film was then put to the test in a public activation, where we asked people to pop on a VR headset and try and name all eight amazing locations. The twist being that they were all in one incredible place. Newcastle.

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20th Century Fox: War for the Planet of the Apes

 OUTDOOR & INTERACTIVE   ARGENTINA    August 19, 2017 22:50
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1efa6_0000.png&width=200For "War for the Planet of the Apes" release film, 20th Century Fox with 5SEIS agency implemented an interactive window display in the heart of Palermo, Buenos Aires.

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Public Transport Victoria: Melbourne By Bus

 OUTDOOR & INTERACTIVE   AUSTRALIA    April 11, 2017 08:46
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2017%2FApr%2Ftn_85937_MPOS0522_Agency+Masters4.jpg&width=200Public Transport Victoria and GPY&R Melbourne have joined forces in a new campaign the'World of Melbourne by Bus' to encourage locals to use buses while enjoying the sights of Melbourne.

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Protect Ihumatao

 OUTDOOR & INTERACTIVE   NEW ZEALAND    March 14, 2017 08:44 (Edited: March 14, 2017 19:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/493ee_0001.png&width=200The campaign parodied proclamations from 1863 when Governor George Grey issued posters around Auckland demanding Maori allegiance to the crown and threatening evictions.These modern-day versions of those posters provoked passers-by threatening evictions of the current (mainly) white owners.
This in turn drove those onlookers to a website that explained that once again, Maori land was being sold off to the rich.And thousands are now digitally occupying the threatened land.Agency: Sugar & Partners, Auckland

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ALS Netherlands: Dead Patient Posters

 OUTDOOR & INTERACTIVE   NETHERLANDS    May 13, 2015 12:55 (Edited: May 13, 2015 14:01)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/01f92.png&width=200The outdoor posters from the ALS Foundation Netherlands, featuring campaign statements by patients who have already died, are wellknown throughout the country. Combined with video and kinetic technique their fundraising appeal becomes even more personal. Agency Publicis Amsterdam

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