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Seen and noted

Guest judge, Gilles Fichteberg, CCO, CLM BBDO, Paris

 GUEST JUDGE /BEST AD OF THE WEEK   FRANCE    June 30, 2009 23:50 (Edited: April 12, 2011 07:30)
https://www.bestadsontv.com/news/upload/tofFB.jpgThis week's guest judge is Gilles Fichteberg, vice president chief creative officer at CLM BBDO Paris.
He started his career in advertising as an art director at Saatchi Paris in 1997, where he met and teamed up with Jean-Francois Sacco. They worked on campaigns like Toyota, Rockstar Interactive and Procter & Gamble.
He then went to Young & Rubicam from 2002 to 2003, where he mainly worked on the Schweppes, Decathlon and Land Rover accounts.
He arrived at CLM BBDO in 2003. After having worked on accounts like Mercedes, Total, Smart and Pepsi, which have won many national and international awards, Gilles and Jean-Francis have just been made vice president CCOs at the agency.
Over the last years, they have won many prestigious awards, such as Clios, Eurobests, Andys, YoungGuns, Lions ... the most recent being a Grand Clio for their work on Alka Seltzer.

BEST TV
Belgacom An everyday individual immersed in a star's world to serve VOD or other content is a relatively common advertising approach but I really like the direction, which breathes new life into this kind of comedy....

BEST TV
Belgacom An everyday individual immersed in a star's world to serve VOD or other content is a relatively common advertising approach but I really like the direction, which breathes new life into this kind of comedy. It works, it's believable.
The Doritos commercial is really funny and points to a campaign with a lot of potential. The product insight is very relevant. I hope this saga will be as successful as the previous one.

BEST OUTDOOR
Papakura An impactful campaign with real-time action on drivers' behaviour. It's effective because the medium is located at the hazard spot and dramatically shows the consequences of an accident. The technique used is interesting as it extends the possibilities of the incredible medium of outdoor advertising.
Alteco A prime example of live advertising. It's a good idea that relates directly to the product benefits of glue. This kind of setup is increasingly common so we should hurry before it loses its originality.
Jimmy In this campaign, the use of the store window as a communication medium is extremely relevant. Ending up in the shoes of a key witness when you were just going to the toilet at the cinema is really funny. It just goes to show that in guerilla marketing we're sometimes in the right place at the right time.

BEST PRINT
Young Director Award A fresh outdoor ad that gives an offbeat look at a budding director. A family drama is used to create tension in the slightly cruel yet funny ad. It's a good ad on a subject that has been conveyed by several excellent campaigns.

Midnight watch

 TV   PORTUGAL    June 30, 2009 18:30 (Edited: June 30, 2009 08:30)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22714_Picture_41.png
Consumers should be able to fully understand the brand claim (be the one) and what it stands for.Spot from Uzina, Lisbon



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All from the comfort of your bed

 TV   FRANCE    June 30, 2009 18:26 (Edited: June 30, 2009 08:26)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22712_f1.jpg
TV spot from Australie France for Accor

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Stuck on the bridge

 OUTDOOR   CHINA    June 30, 2009 18:22 (Edited: June 30, 2009 08:22)
http://bestadsontv.com/files/print/2009/Jun/tn_22700_Steel_Span_Wire.jpg.jpg
Super Glueness is the most outstanding benefit that ALTECO brand product has. The company wanted to communicate this message to consumers . And achieve the max promo result with a limited budget.Agency : DDB China Group Shanghai.


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Toast of the town

 PRINT   IRELAND    June 30, 2009 18:16 (Edited: June 30, 2009 08:16)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22706_Beckett1.jpg
Pat the Baker, Ireland's favourite bread, has launched via bloom, Dublin a new loaf especially made for toasting. Our target audience was Dublin commuters. The solution was to create portraits of famous Irish people using toast, for example the writers, Samuel Beckett, William Butler Yeats and Oscar Wilde.

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VIEW THE YEATS AD
VIEW THE WILDE AD

Double dutch

 TV   CANADA    June 30, 2009 18:06 (Edited: June 30, 2009 08:06)
http://bestadsontv.com/files/thumbnails/2009/Jun/22705_Picture_41.png
Canada's Biggest Award Show. The USP - judging criteria based on strategy, creativity and results. So both clients and agencies covet it. work from Cundari Group, Toronto



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Robin the rich

 RADIO   SOUTH AFRICA    June 27, 2009 22:32 (Edited: June 27, 2009 12:32)
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This radio commercial from is part of a series that the team at Black Khaki Advertising created based on the Brother international strategy of 'leave behind the best impression'.

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Graphic expression

 PRINT   GERMANY    June 27, 2009 22:27 (Edited: June 27, 2009 12:27)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22694_basICColor_Loewe_Englisch.jpg
At first glance, it's for example a mighty lion with gaping jaws. But take a closer look and you'll see register marks, Bezier curves, colour spaces and numerous other elements taken from graphic and image-editing programs.Print campaign from Jung von Matt/Elbe, Hamburg.

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Dad gets framed

 PRINT   FINLAND    June 27, 2009 22:18 (Edited: June 27, 2009 12:18)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22691_10652_yda_40x60_2_72dpi.jpg
Print ads from TBWAPHS Helsinki for the Young Director Award.

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VIEW THE ACCIDENT AD

Interactive pizza

 TV   INDIA    June 27, 2009 21:23 (Edited: June 27, 2009 11:23)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22688_Pizza-delivery.jpg
Pizza delivery via TV via JWT , New Delhi.

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Don't lose that number

 TV   PERU    June 27, 2009 21:13 (Edited: June 27, 2009 11:13)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22682_sol1.jpg
Young & Rubicam Lima spots for Movistar

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Turnaround

 TV   USA    June 27, 2009 21:06 (Edited: June 27, 2009 11:06)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22681_YWET0288_3.jpg
This week GSD&M Ideas City Austin is launching the latest spot for Southwest Airlines, "Go Back In" which emphasizes Southwest Airline's multiple flights a day.




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It's mightier than the sword

 PRINT   AUSTRALIA    June 26, 2009 18:49 (Edited: June 26, 2009 08:49)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22668_Amnesty_Pen.jpg
Saatchi & Saatchi Sydney ad for Amnesty.

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Picasso's blurred period

 PRINT   FINLAND    June 26, 2009 18:41 (Edited: June 26, 2009 08:41)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22679_INSTRU_taulut_FINAALI_1_Picasso_72dpi.jpg
Print ads from TBWAPHS Helsinki

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VIEW THE MATISSE AD

Rescue

 TV   AUSTRALIA    June 25, 2009 22:58 (Edited: June 25, 2009 12:58)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22671_PizzaGrab2_1.jpg
New McCain spot from BADJAR Ogilvy Melbourne.



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Set for life

 RADIO   CANADA    June 25, 2009 22:55 (Edited: June 25, 2009 12:55)
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Colour Halifax was tasked with creating a radio campaign to promote the relaunch of Set for Life, Atlantic Canada's scratch lottery game with grand prizes of $1000 a week for 25 years.

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PLAY THE BIKE SPOT
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Noo Goo

 POSTERS   UK    June 25, 2009 22:47 (Edited: June 25, 2009 12:47)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22675_Cadbury_s_HF_1.jpg
Cadbury's twisted goo on the loose strikes again Outdoor from Saatchi & Saatchi London

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Something's stuck in your hose

 OUTDOOR   AUSTRALIA    June 25, 2009 22:41 (Edited: June 25, 2009 12:41)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22654_Urology.jpg
Adcorp Perth wanted to take a comical approach to medical services by creating an eye catching subliminal image and short message.

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VIEW THE CARDIOLOGY AD
VIEW THE TURKEY AD
VIEW THE CROW AD

The smell would drive you out

 PRINT   SOUTH AFRICA    June 25, 2009 22:25 (Edited: June 25, 2009 12:25)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22672_Spanjaard_Car_Freshner_Ad_of_The_Month_Entry_Reaper-1.jpg
Print campaign from DDB South Africa

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Loving the Cubs

 POSTERS   USA    June 25, 2009 22:11 (Edited: June 25, 2009 12:11)
http://bestadsontv.com/files/print/2009/Jun/tn_22667_WEBELIEVE.jpg
ARSONAL just completed a poster for We Believe. Directed by John Scheinfeld (The U.S. vs. John Lennon) this feature film documentary is a celebration of hope, loyalty, faith and extraordinary love affair between Chicago and the Cubs.




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Their names on the line

 PRINT   CANADA    June 25, 2009 22:07 (Edited: June 25, 2009 12:07)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22665_NWT_Safety_Ad.jpg
concerto Vancouver promote NWT's commitment to road safety and participation in the Responsible Care program.

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Underwater shots

 PRINT   AUSTRALIA    June 25, 2009 22:03 (Edited: June 25, 2009 12:03)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22650_Sony_Underwater-1.jpg
Print campaign from Saatchi & Saatchi Sydney

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Baby traders

 VIRAL   USA    June 25, 2009 21:55 (Edited: June 25, 2009 11:55)
http://bestadsontv.com/files/thumbnails/2009/Jun/22678_etrade1.jpg
Click 3X has launched a hilarious 3:00, long-form piece starring financial expert Mellody Hobson and the famous E*TRADE babies, in the latest effort for the financial services company's long-running 1000 New Accounts a Day campaign via Grey NY.

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Bleeding billboard

 OUTDOOR   NEW ZEALAND    June 25, 2009 21:38 (Edited: June 25, 2009 11:38)
http://bestadsontv.com/files/thumbnails/2009/Jun/22670_Bleeding_BB_Simple.jpg
The first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, Colenso BBDO Auckland created billboards that bled every time it rained. This year in Papakura, there were no deaths during the Easter period.



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Framed

 TV   AUSTRALIA    June 25, 2009 03:56 (Edited: June 24, 2009 17:56)
http://bestadsontv.com/files/thumbnails/2009/Jun/22669_Picture_14.jpg
Lowe Sydney spot for Aussie Homes

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Growing money

 TV   USA    June 23, 2009 19:15 (Edited: June 23, 2009 09:15)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22649_GROWING.jpg

CG based spot from ADFarm Kansas City that describes Beyer's Prosaro fungicide as "like growing money"



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Special FX makeup

 OUTDOOR   CANADA    June 23, 2009 18:50 (Edited: June 23, 2009 08:50)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22644_JCI_Illusions_1LR.jpg
Spring Advertising + Design, Vancouver outdoor campaign for the John Casablancas Institute


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Stop the abuse

 OUTDOOR   PHILIPPINES    June 23, 2009 18:43 (Edited: June 23, 2009 08:43)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22634_Hands.jpg
Community-based effort to raise awareness and calls to the Spousal Abuse Hotline from DM9JaymesSyfu, Manila

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VIEW THE LEGS AD

Tall story

 OUTDOOR   INDIA    June 23, 2009 18:38 (Edited: June 23, 2009 08:38)
http://www.bestadsontv.com/files/print/2009/Jun/tn_22648_BOURNVITA_KIDS.jpg
The fact is, most Indians don't grow very tall and height of children is a major concern among parents. The Ogilvy & Mather Mumbai challenge was to communicate and demonstrate a very popular health drink, Bournvita's growth-inducing properties in an interesting manner.

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Black eyed peas for Target

 TV   USA    June 23, 2009 18:32 (Edited: June 23, 2009 08:32)
http://bestadsontv.com/files/thumbnails/2009/Jun/22647_target1.jpg
Acclaimed director Jonas Akerlund of Serial Pictures, in collaboration with Wieden+Kennedy unleashes the power of the ever-stylish Black Eyed Peas for retail giant Target.



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Skatersaurus

 TV   USA    June 23, 2009 18:26 (Edited: June 23, 2009 08:26)
http://bestadsontv.com/files/thumbnails/2009/Jun/22640_denver1.jpg
Smoke & Mirrors New York (SMNY) teamed with Carmichael Lynch Minneapolis this past winter to launch a beautifully quirky spot for the Denver Museum of Nature & Science that showcases the New York studio's ability to complete a project from production through post.




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Candy coloured computers

 TV   USA    June 23, 2009 18:20 (Edited: June 23, 2009 08:20)
http://bestadsontv.com/files/thumbnails/2009/Jun/22639_DellStill2.jpg
The 30-second spot, created by Mother New York, highlights Dell's ability to deliver computers that reflect the personalities, attitudes, and desires of its consumers by focusing on its strategic platform of "Yours is Here."



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Who invited the bankers

 TV   UK    June 23, 2009 10:14 (Edited: June 23, 2009 00:14)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22637_Bankers_Frame.png
Bankers finally get their comeuppance in this follow up spot for Strongbow from St Lukes London



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Pick up the tune

 TV   TURKEY    June 23, 2009 10:10 (Edited: June 23, 2009 00:10)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22633_Picture_14.jpg
Music and fun for Coca-Cola McCann Erickson Istanbul.



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The great tater roundup

 TV   AUSTRALIA    June 23, 2009 09:36 (Edited: June 22, 2009 23:36)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22632_potato3_1.jpg
BADJAR Ogilvy launches new product for McCain.



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Trapped by booze

 TV   NEW ZEALAND    June 23, 2009 02:03 (Edited: June 22, 2009 16:03)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22630_1_2.jpg
2 teenagers drive home drunk after a party, they crash and one mate's psychological ordeal unfolds.TVC from Clemenger BBDO, Wellington.



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Unsafe safe

 OUTDOOR   AUSTRALIA    June 22, 2009 20:03 (Edited: June 22, 2009 10:03)
http://bestadsontv.com/files/print/2009/Jun/tn_22626_Lifebroker.jpg
To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read a sticker above.

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LOL

 RADIO   AUSTRALIA    June 22, 2009 19:57 (Edited: June 22, 2009 09:57)
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Show you can laugh loud and proud when you wear Tena. Radio from Clemenger Melbourne

PLAY THE MARRY SPOT
PLAY THE CLOTHES SPOT
PLAY THE BABY SPOT

Fish site

 RADIO    June 22, 2009 19:52 (Edited: June 22, 2009 09:52)
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Net#work BBDO CapeTown convey the benefits of Omega3 in I&J Fish Fingers for growing, young minds.

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Think inside the box

 TV   FRANCE    June 22, 2009 19:41 (Edited: June 22, 2009 09:41)
http://www.bestadsontv.com/files/thumbnails/2009/Jun/22620_bnp_creditImmo.jpg
Publicis Conseil Paris highlight the all-in-one home loans available at BNP Paribas.


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