Seen and notedGuest judge, Gilles Fichteberg, CCO, CLM BBDO, Paris
This week's guest judge is Gilles Fichteberg, vice president chief creative officer at CLM BBDO Paris.
He started his career in advertising as an art director at Saatchi Paris in 1997, where he met and teamed up with Jean-Francois Sacco. They worked on campaigns like Toyota, Rockstar Interactive and Procter & Gamble. He then went to Young & Rubicam from 2002 to 2003, where he mainly worked on the Schweppes, Decathlon and Land Rover accounts. He arrived at CLM BBDO in 2003. After having worked on accounts like Mercedes, Total, Smart and Pepsi, which have won many national and international awards, Gilles and Jean-Francis have just been made vice president CCOs at the agency. Over the last years, they have won many prestigious awards, such as Clios, Eurobests, Andys, YoungGuns, Lions ... the most recent being a Grand Clio for their work on Alka Seltzer. BEST TV Belgacom An everyday individual immersed in a star's world to serve VOD or other content is a relatively common advertising approach but I really like the direction, which breathes new life into this kind of comedy.... BEST TV Belgacom An everyday individual immersed in a star's world to serve VOD or other content is a relatively common advertising approach but I really like the direction, which breathes new life into this kind of comedy. It works, it's believable. The Doritos commercial is really funny and points to a campaign with a lot of potential. The product insight is very relevant. I hope this saga will be as successful as the previous one. BEST OUTDOOR Papakura An impactful campaign with real-time action on drivers' behaviour. It's effective because the medium is located at the hazard spot and dramatically shows the consequences of an accident. The technique used is interesting as it extends the possibilities of the incredible medium of outdoor advertising. Alteco A prime example of live advertising. It's a good idea that relates directly to the product benefits of glue. This kind of setup is increasingly common so we should hurry before it loses its originality. Jimmy In this campaign, the use of the store window as a communication medium is extremely relevant. Ending up in the shoes of a key witness when you were just going to the toilet at the cinema is really funny. It just goes to show that in guerilla marketing we're sometimes in the right place at the right time. BEST PRINT Young Director Award A fresh outdoor ad that gives an offbeat look at a budding director. A family drama is used to create tension in the slightly cruel yet funny ad. It's a good ad on a subject that has been conveyed by several excellent campaigns. Consumers should be able to fully understand the brand claim (be the one) and what it stands for.Spot from Uzina, Lisbon VIEW THE SPOT Super Glueness is the most outstanding benefit that ALTECO brand product has. The company wanted to communicate this message to consumers . And achieve the max promo result with a limited budget.Agency : DDB China Group Shanghai. VIEW THE AD Pat the Baker, Ireland's favourite bread, has launched via bloom, Dublin a new loaf especially made for toasting. Our target audience was Dublin commuters. The solution was to create portraits of famous Irish people using toast, for example the writers, Samuel Beckett, William Butler Yeats and Oscar Wilde. VIEW THE BECKETT AD VIEW THE YEATS AD VIEW THE WILDE AD Canada's Biggest Award Show. The USP - judging criteria based on strategy, creativity and results. So both clients and agencies covet it. work from Cundari Group, Toronto VIEW THE SPOT VIEW DETAILS Robin the richThis radio commercial from is part of a series that the team at Black Khaki Advertising created based on the Brother international strategy of 'leave behind the best impression'. PLAY THE SPOT At first glance, it's for example a mighty lion with gaping jaws. But take a closer look and you'll see register marks, Bezier curves, colour spaces and numerous other elements taken from graphic and image-editing programs.Print campaign from Jung von Matt/Elbe, Hamburg. VIEW THE AD Print ads from TBWAPHS Helsinki for the Young Director Award. VIEW THE AFFAIR AD VIEW THE ACCIDENT AD This week GSD&M Ideas City Austin is launching the latest spot for Southwest Airlines, "Go Back In" which emphasizes Southwest Airline's multiple flights a day. VIEW THE SPOT Colour Halifax was tasked with creating a radio campaign to promote the relaunch of Set for Life, Atlantic Canada's scratch lottery game with grand prizes of $1000 a week for 25 years. PLAY THE BURGER SPOT PLAY THE BIKE SPOT PLAY THE CARROTS SPOT Cadbury's twisted goo on the loose strikes again Outdoor from Saatchi & Saatchi London VIEW THE AIRPORT AD VIEW THE STADIUM AD VIEW THE VAN AD Something's stuck in your hoseAdcorp Perth wanted to take a comical approach to medical services by creating an eye catching subliminal image and short message. VIEW THE UROLOGY AD VIEW THE CARDIOLOGY AD VIEW THE TURKEY AD VIEW THE CROW AD The smell would drive you outARSONAL just completed a poster for We Believe. Directed by John Scheinfeld (The U.S. vs. John Lennon) this feature film documentary is a celebration of hope, loyalty, faith and extraordinary love affair between Chicago and the Cubs. VIEW THE AD concerto Vancouver promote NWT's commitment to road safety and participation in the Responsible Care program. VIEW THE AD Click 3X has launched a hilarious 3:00, long-form piece starring financial expert Mellody Hobson and the famous E*TRADE babies, in the latest effort for the financial services company's long-running 1000 New Accounts a Day campaign via Grey NY. VIEW THE SPOT Bleeding billboardThe first heavy rains after summer bring the highest death toll on New Zealand roads. To alert people to the dangers of driving in the wet, Colenso BBDO Auckland created billboards that bled every time it rained. This year in Papakura, there were no deaths during the Easter period. VIEW THE SPOT CG based spot from ADFarm Kansas City that describes Beyer's Prosaro fungicide as "like growing money" VIEW THE SPOT Spring Advertising + Design, Vancouver outdoor campaign for the John Casablancas Institute VIEW THE AD[ Stop the abuseCommunity-based effort to raise awareness and calls to the Spousal Abuse Hotline from DM9JaymesSyfu, Manila VIEW THE HANDS AD VIEW THE NECK AD VIEW THE LEGS AD The fact is, most Indians don't grow very tall and height of children is a major concern among parents. The Ogilvy & Mather Mumbai challenge was to communicate and demonstrate a very popular health drink, Bournvita's growth-inducing properties in an interesting manner. VIEW THE AD Acclaimed director Jonas Akerlund of Serial Pictures, in collaboration with Wieden+Kennedy unleashes the power of the ever-stylish Black Eyed Peas for retail giant Target. VIEW THE SPOT Smoke & Mirrors New York (SMNY) teamed with Carmichael Lynch Minneapolis this past winter to launch a beautifully quirky spot for the Denver Museum of Nature & Science that showcases the New York studio's ability to complete a project from production through post. VIEW THE SPOT The 30-second spot, created by Mother New York, highlights Dell's ability to deliver computers that reflect the personalities, attitudes, and desires of its consumers by focusing on its strategic platform of "Yours is Here." VIEW THE SPOT Bankers finally get their comeuppance in this follow up spot for Strongbow from St Lukes London VIEW THE SPOT Trapped by booze2 teenagers drive home drunk after a party, they crash and one mate's psychological ordeal unfolds.TVC from Clemenger BBDO, Wellington. VIEW THE SPOT To promote Lifebroker and the benefits of life insurance, McCann Melbourne put fallen safes in the middle of office foyers to get people to read a sticker above. VIEW THE AD Show you can laugh loud and proud when you wear Tena. Radio from Clemenger Melbourne PLAY THE MARRY SPOT PLAY THE CLOTHES SPOT PLAY THE BABY SPOT Fish site
RADIO
June 22, 2009 19:52 (Edited: February 17, 2023 04:19)
Net#work BBDO CapeTown convey the benefits of Omega3 in I&J Fish Fingers for growing, young minds. PLAY THE SPOT |
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