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Seen and noted
 In the last week, THRIVE Cannabis Marketplace, the largest independently owned cannabis retailer in Nevada, enacted a delivery-only business model to comply with new COVID-19 public health mandates and retained Las Vegas-based creative agency Artisans On Fire to create an ad campaign. While candidly acknowledging real peopleâs fears and anxieties, the one-minute video encourages the public to maintain social distancing, while assuring them they can still safely access cannabis during this difficult time. VIEW THE SPOT NFL / PSA: Stay Home Stay Strong National Football League announced today that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts. The 10 organisations receiving donations are: American Red Cross, Bob Woodruff Foundation, Boys & Girls Clubs of America, CDC Foundation, GENYOUth Foundation, Meals on Wheels America, Salvation Army, Team Rubicon, United Way and Wounded Warrior Project. In addition to these initial donations, the NFL family has come together to #StayHomeStayStrong to help limit the spread of COVID-19 across the country. Agency: 72andSunny, LA.VIEW THE SPOT Down Syndrome Corporation of Colombia: UP Syndrome While the world struggles with Covid-19, the Colombian Down Syndrome Corporation, in collaboration with Wunderman Thompson Colombia launched Up Syndrome, a new campaign following World Down Syndrome Day (March 21st). By changing the word 'down' and the stigma attached to it, the Colombian Down Syndrome Corporation and Wunderman Thompson Colombia seek to change the negative perception of those with the condition confronted on a daily basis. VIEW THE SPOT  Freshpet has launched a heartwarming ad about being together with our pets during these crazy times, and how happy they are to have us at home. The :30 spot, called 'Home' was created by Terri & Sandy, and has launched today across Freshpet's YT, Facebook and Instagram, also backed by paid social, online video and connected TV.VIEW THE SPOT The Weather Channel: Coronavirus: Myths Vs. Facts With all the discussion around COVID-19, it can be tough to tell fact from fiction. Let's look at some common myths surrounding the virus.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  'Stop Non-Domestic Violence,' every time you get out of your home, medical staff takes a hit. #StopTheSpread. Agency: Saatchi & Saatchi Croatia. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD . Entitled #Listeningfromhome and created in London by MRM/McCan As more cities go on lock down to prevent the spread of Covid-19, the NO MORE Foundation and the National Domestic Violence Hotline (The Hotline) have teamed up on a new public awareness and action campaign to respond to a challenging byproduct of isolating at home: victims of domestic violence are increasingly trapped with their abusers. Entitled #Listeningfromhome and created in London by MRM/McCann, the campaign aims to heighten people's awareness of the problem, learn to recognise the signs and encourage them to safely get help if they do hear or observe incidents of domestic abuse.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD ANAIS Association: The Domestic Violence Virus Cell Every 30 seconds a Romanian woman is beaten, and 30% have declared to have been physically or verbally abused starting with the age of 15. In the current social distancing context, these numbers will severaly worsen. ANAIS Association created a public service announcement campaign to make the media and the people aware of the new deterioration in the new status quo.Agency: Cheil, Romania VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Oregon Health Authority: Stay Home. Save Lives You decide how many people live or die. Stay Home. Save Lives. Agency: Wieden Kennedy, Portland. VIEW THE NUMBERS SPOT VIEW THE ESSENTIAL SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Furphy Refreshing Ale: The Unbelievable Kick Furphy Refreshing Ale has launched its first ever TV campaign via agency Thinkerbell in what it hopes will bring a bit of lighthearted relief to beer and footy-lovers at home during this time of social distancing. The Unbelievable platform will celebrate the great Australian pastime of telling a tall tale over a beer. A "Furphy" [fur-fee] Noun is Australian slang for a rumour or tall tale, often exaggerated and shared... also a refreshing beer. While having a beer and a yarn in the pub with mates is not possible at the moment, there is nothing to stop people from enjoying a Furphy Refreshing Ale in the comfort of their own home and connecting socially through digital means. The spot, directed by Good Oil's Adam Stevens, celebrates the silver-tongued and supposed golden-booted in a tale of trial and triumph - one which we can all enjoy in this trying time. The Unbelievable campaign aired on Sunday across general programming and online/social media.VIEW THE SPOT  In response to the urgent need for every single person to unite against the Coronavirus, marketing agency Anomaly has designed a simple and universal rallying cry 'It needs all of us, to save more of us,' along with a series of easy to download campaign assets. Offered for free to any interested institutions, community groups and of course individuals, the ambition is for people far and wide to identify with the call to arms and adopt it at scale. The free 'open-source' assets have been designed to help turbo-charge behaviour change. The downloadable posters and animations are intended to sit alongside any official public messaging - such as encouraging the public to stay at home and to support frontline workers. VIEW THE FIRST AD VIEW THE SECOND AD  Campaigns against straws usually show harsh images of animals struggling and suffering with plastic in the ocean. With this campaign, Mercado Libre wants to show the bright side of not polluting with metal straws, using animals in their very healthy form, because the brand truly believes that straws don't belong in the ocean.VIEW THE SEAL AD VIEW THE DOLPHIN AD Amazon: Deliveries Temporarily Paused We are pausing our online deliveries due to Corona's ImpactAgency: Pipe bomb Advertising VIEW THE AD Q is for Quarantine Gordy Sang and Brian Siedband have launched 'The ABCs of Caronavirus with help from award winning picture book illustrator Larry Day. The entertaining and semi-educational-ish coloring book is great for adults and children on loackdown.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Silent London Designer and composer, Will Cohen, has completed a series of binaural recordings of London, documenting the sounds of the capital in these unprecedented times. The silenced city, never seen or heard like this before, tells its own story through the sounds of isolation and emptiness. Born and bred in London, Will has always felt an affinity towards the city and certain landmarks. VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT Skinny: Friendvertising New Zealand telco Skinny may not have the biggest advertising budgets, a legacy of innovation, or the heft of its beloved competitors in the telco market. But what it does have is an army of customers who love them. So much so, that Skinny has won Consumer NZ's People's Choice Award in the mobile category 5 years in a row. These are lovely, happy customers who would gladly recommend Skinny to their friends and/or family. Which is where this Friend-vertising comes in. Considering that word of mouth is 83% more effective than advertising, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny's new Friend-vertising campaign via Colenso BBDO aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know. A highly targeted direct campaign that operates at a national broadcast level. The campaign launched last week with the broadcast of 46 unique TV ads, each one featuring completely different talent. 15 unique TV executions ran on the first night alone. Even Hindi, Cantonese, Samoan, and Sign Language versions of the ad are running in prime-time TV slots without subtitles. To view the full campaign of 46 commercials, click here. VIEW THE CHESTER SPOT VIEW THE PRASHANTH SPOT VIEW THE DHIYA SPOT VIEW THE SAMEER SPOT VIEW THE JAMIE SPOT VIEW THE JOHN SPOT Guest Judge: Neil Dawson, founder, Neil A Dawson & Co, London This week's guest judge is Neil Dawson, founder of Neil A Dawson & Company, London. Fave: Budweiser 'One Team'. As one might expect the coronavirus features heavily in this week's shortlist. I picked Bud as my favourite because it did more than just tell us to stay home. It celebrated the heroes out there who are doing all they can to keep us safe or fed. It also delivered a tangible message of what Bud is doing to help. As Bernbach said, 'A principle isn't a principle until it costs you money.' READ MORE Marketing Magazine: Stay at Home Day 11 of Movement Control Order in Malaysia. More than a few people flouted the order to stay home and over 400 were detained by the police. Working with Prof Harmandar Singh and outdoor media operator Visual Retale, Ted Lim quickly put these messages up along a major highway in KL as a public service campaign. This was a probono collaboration between Ted Lim (Dentsu APAC), Harmandar Singh (Marketing Magazine) and Visual Retale.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT  Vodafone was born to unite and everyday we work to make it more reliable and powerful because even when we can't be close, we can be together.VIEW THE SPOT  Dorian and Daniel directed this latest spot for Skoda titled 'Live Like You' in partnership with creative agency Optimist Thjnk.VIEW THE SPOT  Jack Daniel's Tennessee Whiskey and Energy BBDO have released this film sharing the new reality we are all facing as humanity and how our friends around the world are adapting. It shows the genuine moments that people are having to continue to feel connected. The spot, titled "With Love, Jack," launched digitally across Jack Daniel's social platforms. The video was created from user-generated footage of real human interactions that were filmed authentically, and safely, from home. VIEW THE SPOT Sennheiser: Image Means Nothing Ogilvy Social Lab have created these spots for SennheiserVIEW THE SOCCER SPOT VIEW THE FOOTBALL SPOT VIEW THE NOISE SPOT VIEW THE TAXI SPOT HAMAT: It Doesn't Matter Which Faucet You Have... The world is in a Global War of the kind we have not yet experienced. In this war, the weapon is hygiene and isolation. As the leading faucet company in Israel, Hamat chose to take part in the war and help the country promote the awareness and importance of washing your hands as frequently as possible.Agency: M&C Saatchi, Tel Aviv VIEW THE SPOT Save the Children: Sweet Threats Since 2011, more than 30,000 children in Indonesia have been abducted, trafficked or sexually abused and most of it is triggered by sweet treats that lead to threats, let's end the violence against children by protecting our children.Agency: LOTUS:H VIEW THE ICE CREAM AD VIEW THE LOLLIPOP AD NK Nordiska Kompaniet: First with the latest since 1902 NK wanted people to discover all the latest fashion and their new departments in the building. The department store has often been the first in Sweden with the latest trends and fashion, in the past as well as today. To prove this, we created a campaign were historic pictures from NK's archives were merged together with brand new pictures depicting the latest spring fashion. Models from the past and present were united and posed together on the same locations in the department store.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Guinness: Stay at Home This Guinness digital poster is created by Luke O'Reilly as part of a creative brief from the UK based One Minute Briefs. The ad shows a pint of Guinness topped with a white couch with the message - "Stay at home".VIEW THE CONCEPT Simparica: Stop Ticks and Flea Infestations Fast Orchard has created a new campaign for flea and tick treatment brand Simparica.When it comes to fleas and ticks, time really is of the essence. When fleas unexpectedly land on your dog, if not dealt with quickly enough they can reproduce and infest your carpet, furniture and bedding. It can take months to get rid of them and a single paralysis tick can be deadly to your dog. Simparica works fast to kill fleas and ticks before infestations occur or toxicity sets in. The new campaign by Orchard wanted to highlight this, and to ask pet owners to shut out infestations before they start. VIEW THE SPOT  WW formerly Weight Watchers has sent this message from WW members because we're better together. VIEW THE SPOT  McDonald's will continue to take your order in the Drive Thru and through McDelivery. Agency: Wieden + Kennedy, USA.VIEW THE HERE SPOT VIEW THE HELLO SPOT VIEW THE OPEN SPOT VIEW THE LIVE SPOT VIEW THE PARENT SPOT  From doctors and nurses working tirelessly around the clock to grocery store clerks working in today's 'new normal,' we all have an important role to play as #OneTeam in the fight against COVID-19. As part of a $5 million donation to the American Red Cross, Anheuser-Busch alongside its sports partners will identify available arenas and stadiums to be used for temporary blood drive centers. Anheuser-Busch tour centers in Merrimack, NH, and St. Louis, MO, will also be made available to the Red Cross. #OneTeam.Agency: DAVID, Miami VIEW THE SPOT Chicken Licken: Everyone'sTalking About It, Even Kentucky While December in South Africa is holiday season, January is inevitably broke season. Earlier this year South African fried chicken fast-food chain, Chicken Licken, launched a campaign for their wallet-friendly EasyBucks meals, based on the idea of 'Everyone's talking about it.' Agency: Joe Public United VIEW THE SPOT  Even when sports aren't on, sports live on in this Buffalo Wild Wings spot.Agency: The Martin Agency, USA. VIEW THE SPOT NHS: Stay Home, Protect the NHS, Save Lives Following the British prime minister Boris Johnson's televised announcement on Monday, in which he imposed stricter measures to slow the spread of Covid-19, the NHS has launched the next phase of its public information campaign. The prime minister addressed the country at the start of the week, describing the coronavirus as a "moment of national emergency". He urged people to stay at home, listing the few circumstances in which it is acceptable for Britons to go out. To further clarify these new measures, the NHS's incumbent ad agency MullenLowe has created the next phase of the coronavirus campaign. The TV and social video components feature the chief medical officer, Chris Whitty addressing the country directly.VIEW THE SPOT Pick n Pay: Shop Thoughtfully To combat panic buying and stockpiling before South Africa's imminent corona virus lockdown, retailer Pick n Pay recruited some of the country's top artists who, together with the agency King James Group created a song encouraging people to shop thoughtfully.VIEW THE SPOT Nissan Middle East: Ode to Empty Roads Nissan's priority has always been to develop mobility technology that allows people to drive smarter, encouraging everyone to take the wheel and enjoy an innovative and unparalleled driving experience. But in times like these, with the COVID-19 pandemic taking the world by storm and completely changing our global environment, the brand has decided it is more important to stay home and be safe. That's the objective of Nissan Middle East's latest campaign, "Ode to Empty Roads".Agency: TBWARAAD, Dubai VIEW THE SPOT Mercedes: Don’t Drink and Drive Paradais DDB, Ecuador has released this print campaign for Mercedes because drinking before wouldn't have the same ending. Don't drink and drive. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  A national campaign to inspire people to stay active during the coronavirus (COVID19) outbreak has been launched by Sport England today. With people mostly confined to their own home following the latest government advice, Sport England's 'Join the Movement' campaign, created by FCB Inferno, will give people fun and creative ideas on how to get active at home and encourage them to share their own experiences and join the movement online using the hashtag #StayInWorkOut. VIEW THE PEDALLING AD VIEW THE TWISTING AD VIEW THE BALANCING AD  Sova is a brand built on helping the people of Sweden try out and find the best possible bed in store. However, with the current corona epidemic, we had to quickly help customers stuck at home get the same expertise and help even online. This resulted in a campaign with phones and other online devices made to look as beds summarizing their new online service together with a comforting message. Agency: Garbergs VIEW THE AD |
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ESPN has launched this #OneTeam PSA spot.
Ogilvy Social Lab have created this ad for Ford