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TV & RADIO
IAG NZ: State Busy people need insurance more than anyone. They are the ones who leave the iron on as they rush out the door, reverse their cars into poles as they race from school drop-off to that meeting they're already late for... Unfortunately, busy people don't have time to read every line item on their insurance form, let alone watch an insurance ad. That's why you leave your insurance to the experts at State. This week, State has re-launched with a modular campaign that speaks to busy individuals. But these people don't have time for things that aren't relatable, so we created a modular language and art direction system that allowed us to tell one-to-one stories.VIEW THE STATE THURSDAY SPOT VIEW THE STATE FRIDAY SPOT PLAY THE STATE FRIDAY SPOT PLAY THE TOO BUSY TUESDAY SPOT Telstra Plus: The Most Important Text Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys, part of Accenture Interactive. We've all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people's phones - plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Buble to read it. VIEW THE TV SPOT PLAY THE RADIO SPOT Chicken Treat: Big Fillets A TV commercial promoting the very arrogant Tempta Juicy 'Que burger from Chicken Treat. Agency: &PartnersVIEW THE BIG FILLETS SPOT VIEW THE RUDE SPOT PLAY THE DUMB SPOT PLAY THE I'D EAT ME SPOT Buffalo Wild Wings: Office When it's time for football, escape to football. Agency: Figliulo&Partners VIEW THE OFFICE TV SPOT VIEW THE PRINCIPAL TV SPOT VIEW THE TOUR TV SPOT VIEW THE FAMILY TV SPOT PLAY THE WEDDINGS RADIO SPOT PLAY THE NAMES RADIO SPOT Evo Energy: Bentley To promote the benefits of natural gas in Canberra's infamously cold winter, we created a "spokesperson" that would help warm the locals' homes... and their hearts. Agency: CoordinateVIEW THE BENTLEY TV SPOT VIEW THE BATHTUB TV SPOT VIEW THE FIREPLACE TV SPOT PLAY THE LONG WALKS RADIO SPOT PLAY THE MOTIVATION RADIO SPOT PLAY THE TRICKS RADIO SPOT BizCover: Toenails Business insurance isn't the most exciting subject in the world. Which is why small business owners across Australia put it off. This ad is designed to be a turn off. So small business owners will stop watching and finally see if they can get a better deal on their business insurance. Agency: EardrumVIEW THE TV SPOT PLAY THE RADIO SPOT MOD. UNISA: This is Not Mod Played on their own, alongside no other ad, in premium spots; Heard directly after the news before returning to programming. A lot of time and consideration went into these carefully manufactured ads. It would have been easy to mash together a cacophony of random sounds, but MOD. is deeper than that. Instead, what you'll hear in each version is a story wrapped up in a mystery - after all, this is the curiosity we're encouraging our listener to discover.VIEW THE FIRST TV SPOT VIEW THE SECOND TV SPOT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT PLAY THE THIRD RADIO SPOT Cherifer Pediatric Line: Rick RollCherifer was the preferred children's growth vitamin brand for many years, but suffering from plummeting sales. People were starting to forget. The one thing you weren't likely to forget? An ear worm of a song. So we used one of pop culture's most unforgettable songs to bring Cherifer back into people's ears, minds, and hearts. Agency: MullenLowe, PhilippinesPLAY THE RADIO SPOT VIEW THE TV SPOT RAC Insurance: Pet NamesLet's face it, your pet is your best mate; they help you through the tough times and bring you the happy ones. So, shouldn't you be there for them too? Agency: JWT, PerthVIEW THE BREAKUP SPOT VIEW THE WARDROBE SPOT PLAY THE RADIO SPOT The Salvation Army: Poverty Isn't Always Easy to See 70% of those living in poverty are working poor. This holiday season, we wanted to show people that poverty isn't always easy to see, as millions of Canadians are silently struggling to make ends meet. In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions working poors. Agency: Grey, TorontoVIEW THE SPOT PLAY THE HAIR SALON SPOT PLAY THE CAR SALESMAN SPOT PLAY THE PIZZA SPOT Silver Chain: Falls As we age, loneliness and medical factors can often becoming serious issues for ourselves and our families. Silver Chain wanted to tackle the concerns of their elderly customers and families head-on to encourage important conversations around home care. Agency: MeerkatsVIEW THE FALLS SPOT VIEW THE LONELINESS SPOT PLAY THE DEMENTIA SPOT Timberland PRO: Not Uncomfortable There are a lot of ways that work can be uncomfortable. So, Timberland PRO is launching their new 'Not Uncomfortable' campaign featuring their incredibly comfortable work gear, boots and shoes, gear that can help blue-collar workers at least be physically comfortable. At launch, TV spots featuring a contractor getting caught in a mother-daughter argument, as well as a warehouse worker who grunts when he lifts, along with radio, social and digital display work, will highlight those awkward and uncomfortable work moments. Agency: The Martin Agency, Richmond.VIEW THE KITCHEN SPOT VIEW THE LIFTING SPOT PLAY THE WORDS RADIO SPOT Ford: 100 Years In Ireland Reflecting on 100 years of Ford in Ireland and what the future may hold in a spot from Ogilvy & Mather, DublinVIEW THE SPOT PLAY THE SPOT TG4: Hector Goes Logo To promote Irish language channel TG4's brand new travel show 'Hector Central' Publicis Dublin brought a bit of Latino spirit to North County Dublin. Publicis Dublin worked collaboratively with Hector O hEochagain, the Irish presenter, renowned for fully immersing himself in foreign culture, wherever his travels take him. The content film was filmed in Clontarf, with Publicis Dublin using its diverse connections to source a Chevy Impala with fully working hydraulics. Publicis Dublin created a promo music video, a 40 second radio ad, a suite of digital display and social PR.VIEW THE SPOT PLAY THE RADIO SPOT ALDI Australia: Nothing Beats the Perfect Aussie Christmas Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa's red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. This year ALDI's Christmas campaign via BMF, features the Tinkletons - a family of super enthusiastic Americans who are convinced that their Christmas is better than ours. And they have come to Australia to prove it. Not only are the Tinkletons up against the perfect Aussie weather, backyard barbies and days at the beach, they'ree also battling ALDI's luxury range of delicious tiger prawns, garlic butter lobster tails, half leg hams, fudge and much, much more. VIEW THE 75 SEC SPOT VIEW THE CHAMPAGNE SPOT VIEW THE FUDGE SPOT VIEW THE LOBSTER TAILS SPOT LISTEN TO THE 4 SPOTS Burger King: Whopper Envy When you have #WhopperEnvy there's only one way to fix it. Get a better, fresher Whopper. #WhopperEnvy. It's a thing. Agency: The Jupiter Drawing Room, Cape TownVIEW THE TV SPOT PLAY THE RADIO SPOT BJ's Restaurant And Brewhouse: Moments That Count BJ's Restaurant and Brewhouse, the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie dessert, worked with DDB San Francisco to launch a new campaign celebrating "Moments That Count".VIEW THE STARS SPOT VIEW THE HUGS SPOT PLAY THE EDUCATION SPOT PLAY THE ORIGINAL SPOT The Lost Dogs' Home: You can't hide real love When an animal loves you, it's the kind of love that lights up a room. It can't be hidden and it certainly can't be faked. This campaign heroes the love between the staff at the Lost Dogs' Home and the animals, by focusing on the moment an animal see someone they love and completely transform. To prove the difference a dog can have on your life, we surprised our voice over artists with puppies while they recorded what they thought was just a regular, old radio ad for The Lost Dogs' Home. Agency: GPY&R Melbourne.VIEW THE 45 SEC SPOT VIEW THE 30 SEC SPOT VIEW THE CLEO SPOT PLAY THE PEAK SEASON SPOT PLAY THE ACTIVITIES SPOT PLAY THE PERFECT DOG SPOT Newcastle Permanent: Do Little Save Lots Researching and comparing home loans can be pretty complicated stuff. So to make it easy, Newcastle Permanent now guarantees to beat a range of home loans from the major banks. Agency:Enigma, AustraliaVIEW THE SPOT PLAY THE OPERA SPOT PLAY THE DOG SPOT Road Safety Commission: Time with Mum How do you stop young, reckless, overconfident drivers from deliberately defying the road rules? You take away the only thing they care about - their freedom - and you hand them over to their Mothers. Agency: 303 MullenLowe, Perth.'Time with Mum' follows our license loser, Nate 'Dawgg', over 90 days of passenger seat hell with his Mum firmly in the driver's seat. His independence, social life and even front seat status slowly evaporate after losing his license. VIEW THE DAY 4 - SINGING SPOT VIEW THE DAY 24 - INDICATOR SPOT VIEW THE DAY 44 - GIRLFRIEND SPOT VIEW THE DAY 67 - GRAN SPOT LISTEN TO THE OUT OF OPTIONS SPOT LISTEN TO THE PILATES SPOT LISTEN TO THE WINDOW SPOT Tribeca Film Festival : ReActor Tribeca is proud to present The Tribeca Film Festival ReActor, the world's first computerized acting judge! You've seen it done for dancing and guitar-playing, but never for acting. The ReActor drops players right into the middle of classic film scenes from some of your favorite movies, from "I see dead people" to "I'll have what she's having."The ReActor then combines vocal and facial recognition with Kinect motion technology to record and judge actual performances. And it gets even better. Agency: JWT New York.VIEW OUTDOOR PLAY THE SPOT Motor Accident Commission of South Australia: Hourglass The frequency of fatal crashes, where drivers and riders are testing positive to illegal drugs, is increasing on South Australian roads. This campaign via kwp! Advertising aims to combat this disturbing trend, and reduce the overall incidence of drug driving, by educating the public about the time it takes for drugs to pass through their system.VIEW THE SPOT LISTEN TO THE METH SPOT LISTEN TO THE MARIJUANA SPOT Heart Foundation Annual Appeal 2016: The Journey of a Donation In July last year The Heart Foundation ran an awareness campaign to address the public perceptions of heart attack symptoms. Many people think they are melodramatic whereas they are actually relatively subtle. The thought provoking ad resonated with the public immediately and it had half a million views on You Tube. Calls to 111 for heart related illnesses spiked immediately, and have remained consistently higher. Reports from doctors and medical staff confirmed that people were seeking help as a direct affect of seeing the ad, and people's behaviour towards their own heart health was changing. One of those seeking help was Ian Lancaster. On any other day Ian would have put his feelings down to something as mundane as indigestion, but having just seen the Heart Foundation's ad the night before, he called emergency services. After suffering a cardiac arrest in the ambulance, he was treated, and survived. Watching the ad had saved his life. For the Heart Foundation's Annual Appeal this February, Ian agreed to help us tell his story, and to show the public that their donations directly affect the lives of everyday Kiwis. Together we can fight New Zealand's biggest killer, heart disease. Agency: Barnes Catmur & Friends VIEW THE SPOT LISTEN TO THE SPOT ALDI: Special Buys ALDI sells different themed ranges of great value Special Buys every Wednesday and Saturday. There might be flat-screen TVs one week and dishwashing machine and kettle bells the next.To emphasise the variety of these ALDI weekly offers, the campaign created by BMF dramatises the extreme woe felt by those with a Special Buys-shaped hole in their life. And the joy when they discover the perfect product on sale at ALDI this week, for an extraordinarily good price. VIEW THE HOME SPOT VIEW THE DIY SPOT VIEW THE KITCHEN SPOT VIEW THE FITNESS SPOT VIEW THE BEDROOM SPOT LISTEN TO THE KEVIN SPOT LISTEN TO THE KIM SPOT LISTEN TO THE JEN SPOT Heart Attack Awareness: Acting There is increasing evidence to show that people are taking too long to seek medical attention when they have the symptoms of heart attack, and in many cases they donât even realise what those symptoms are until it's too late. People expect an outrageous "Hollywood" style heart attack, often mistaking their discomfort for something less life-threatening. The Heart Foundation wanted to show people a heart attack is not always as dramatic as you think, and call 111 for help immediately. Agency : Barnes, Catmur NZ VIEW THE SPOT PLAY THE SPOT Sportsbet Cash Out: Tension To further cement Sportsbet's leadership position in the mobile betting category, BMF have launched a second campaign for their new 'Cash Out' feature. This innovative feature gives Sportsbet punters a new level of control over their bets. If punters get that sinking feeling that their team is going to choke, they can Cash Out before the game has ended or if they're in front and want to call it quits whilst they're ahead they can take their winnings early. The choice is now theirs. Agency: BMFVIEW THE TENSION SPOT VIEW THE CURSE SPOT LISTEN TO THE NIGERIAN EMAIL SPOT LISTEN TO THE WRONG NUMBER SPOT LISTEN TO THE VOODOO SPOT AEG Powertools: Made Of Power Fenton Stephens and AEG Powertools have delivered a follow up to 2014's 'Unexpected Power' campaign. After successfully raising the brand's profile on worksites across the country, the power of AEG's tools could no longer be considered as 'unexpected'.In 2015, AEG Powertools are 'Made Of Power'. VIEW THE SPOT LISTEN TO THE SPOT Leadway Asssurance: Tears The television was powered by an emotional drama and song, whose lyrics contained everything the brand promised, but constructed to align with the mindset of most Nigerians vis-a-vis what insurance was perceived to be.Agency:Adeptus,Nigeria VIEW THE SPOT PLAY THE NARRATION SPOT PLAY THE SONG SPOT Make Smoking History: 16 Cancers The Cancer Council of WA has launched a new campaign designed to lend even more weight to the threat of smoking-related cancer. The â16 Cancersâ campaign, created by Gatecrasher Perth, is led by an emotive 45-second television commercial, which makes smokers aware of lesser known smoking-related cancers. It invites them to consider how smoking-related cancers might impact their lives in a variety of debilitating and severe ways.VIEW THE SPOT PLAY THE RADIO SPOT Tennis Australia: Closer To The Action Nothing comes close to the excitement of being courtside at Asia Pacificâs Grand Slam tennis event, The Australian Open. Tasked with creating a campaign to convince fans to buy tickets rather than watch the tournament on TV, this spot from cummins Australia brings them closer to the action than ever before.VIEW THE SPOT PLAY THE BALL SPOT PLAY THE SLIDE SPOT PLAY THE STRINGS SPOT Healthcare: Blue September Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against men's cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare.VIEW THE SPOT PLAY THE SPOT Life Hacks For Losers You can't teach kids about the dangers of marijuana by preaching. So how do you get your message across? VML Kansas City created an anti-hero -a guy who lives in his mom's basement and has been left behind by the world. Only he doesn't know it. Nobody wants to be like this guy, but kids all want to see what he will do next and pass the videos around to their friends.VIEW THE OVERVIEW SPOT VIEW THE ANYWHERE SPOT VIEW THE MEDICAL SPOT VIEW THE FINANCES SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT Sportsbetcomau: Man Hands Grey Melbourne's latest addition to the Sportsbet campaign positions their tablet app as a man-sized solution for your man-sized hands.VIEW THE SPOT PLAY THE SPOT World Vision: The Power of 40 The World Vision 40hr Famine has been a right of passage for Kiwis for 40-years now. Sugar&Partners Auckland, New Zealand has created a new campaign to celebrate the legacy of the past 40 years and encourage New Zealand to get involved for 40 more.VIEW THE SPOT PLAY THE RADIO SPOT Sportsbet.com.au: Man Tech Grey Melbourne's new Sportsbet campaign positions their tablet app as a man-sized solution in a time of teeny tiny tech.VIEW THE SPOT PLAY THE RADIO SPOT St John Ambulance: Break the Barrier Not knowing first aid is like having a barrier between you and saving your child. The Brand Agency Perth brought this thought to life for St John Ambulance by showing how helpless you can feel.VIEW THE SPOT LISTEN TO THE FIRST RADIO LISTEN TO THE SECOND RADIO Energia: The Sacking Energia, Irelandâs leading business energy supplier is now available in the domestic market. To launch Energia, Boys and Girls Dublin wanted to make their excellent business reputation relevant to families and home-owners. Our idea? You donât have to act like a business to save like one with Irelandâs leading business energy supplier in your home. VIEW THE SACKING SPOT VIEW THE OUTSOURCE SPOT VIEW THE THE TEMP SPOT PLAY THE PARENT SPOT PLAY THE BABYSITTING SPOT PLAY THE SACKING SPOT Chlormint; Math Chlormint spots from McCann India VIEW THE SPOT PLAY THE MATH SPOT PLAY THE SCIENCE SPOT PLAY THE COW SPOT DIRECTV: Box A boxing match is about to start, but sudenly the two fighters stop and abandon the ring because the viewer hasn't paid his cable service that month.This is to dramatize that point this Carne Lima spot shows with DIRECTV you can recharge your service for as low as $7 any time you wish. VIEW THE SPOT PLAY THE FIRST RADIO SPOT PLAY THE SECOND RADIO SPOT Can you hear this spot? Sneaky new TV and radio spots from DraftFCB Toronto that tests listeners' hearing without them knowing it. If you're over forty, have someone younger with you when you're listening. Or vice versa.VIEW THE SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT |
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