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TV & RADIO

Frank*Energy : Mike From Marketing

 TV & RADIO   NEW ZEALAND    June 14, 2022 07:38 (Edited: June 14, 2022 17:38)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200In New Zealand, the power industry is locked in a value-based arms race. Gimmick-y giveaways, fluff, guff and overly sentimental ads are just some of the tactics used to swindle customers into thinking they're getting a good deal. Turns out, however, New Zealanders don't give a shit about any of it. They just want their lights to turn on and their TVs to work.
Agency: Motion Sickness

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Ontario Racing: Welcome To The Track

 TV & RADIO   CANADA    May 11, 2022 12:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fafce7_0002.png&width=200Ontario Racing, the governing body for Horse Racing in Ontario, together with major supporter Ontario Lottery & Gaming Corporation (OLG), has released a bold new campaign designed to get people back to the track by showing what a unique and exhilarating entertainment option horse racing is. The new 'Welcome to The Track' campaign showcases all of the moments that help to create a thrilling and timeless race, right in the backyard of Ontarians. The 'Welcome to The Track' campaign is an integrated multimedia effort. At its heart is a TV spot and online video that, through slow-motion, showcases the beauty, poetry and human moments that make horse racing so exciting. The campaign, which exclusively features Ontario drivers, jockeys and horses, as well as Ontario tracks, will also include radio, online, and social elements. The campaign was created by Ontario Racing's advertising agency of record, Forsman & Bodenfors.

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auDA: What Will au Change For You

 TV & RADIO   AUSTRALIA    March 31, 2022 16:23 (Edited: April 01, 2022 03:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/01925_0000.png&width=200AuDA has always administered the country-code top-level domain of Australia. Until now it’s always been .com.au. But it's changing to be even shorter and even more Australian just .au. We chose words that have uniquely Australian interpretations and juxtaposed them with their meanings in other places. In order to create consistency we used the same stills from OOH and print, and brought them to life with a bit of magic.

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Truecaller: Scammer In Sheep's Clothing

 TV & RADIO   INDONESIA    March 31, 2022 15:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1583_0001.png&width=200The film shows how dangerous a call and/or text messages from a Wolf in Sheep's Clothing. The film shows their modus operandi, what they’re up to and their goal in a dramatized way. 
In the end, we show how truecaller can help avoid the vicious call from the #WolvesInSheepsClothing.

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Australian Federal Police: Operation Kitrino

 TV & RADIO   AUSTRALIA    February 18, 2022 08:58 (Edited: February 18, 2022 19:58)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200The Australian Federal Police need a more diverse pool of skilled recruits to keep a step ahead of serious crime. So we made a different kind of recruitment campaign. We created over 6 hours of gripping, binge-worthy recruitment ads. Not an ad in the traditional sense, but a 6-part true crime podcast called Crime Interrupted. It was co-created with Casefile - Australia's number 1 podcaster - and it opened the vault on some of the country's biggest criminal cases, from human trafficking to impending terrorism attacks, and showed how a diverse range of skillsets was instrumental in bringing them down.
Agency: Host / Havas

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DFES: How Fireproof Is Your Plan?

 TV & RADIO   AUSTRALIA    December 17, 2021 11:48 (Edited: December 17, 2021 22:48)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/868f5_0000.png&width=200The 'How Fireproof Is Your Plan?' campaign, developed jointly by DFES, Wunderman Thompson Perth, and Carat has relaunched for the summer season. The campaign is designed to generate broad public appreciation of their personal risk levels and consider what they need to do to be prepared in the event of impact by a bushfire.

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Sutter Health: Resiliant

 TV & RADIO   USA    September 24, 2021 07:18 (Edited: September 24, 2021 17:18)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bbecc_0002.png&width=200barrettSF has created "Resilience," a multimedia marketing campaign for client Sutter Health that aims to ease patients back into the doctor's office. The work breaks on September 20 and runs through the end of October. bSF is Sutter Health's AOR."Resilience" is a continuation of the brand's "A Thousand Things Health Anthem" messaging. The :30 and two :15-second spots tap into the human truth that we are both vulnerable and resilient, now more than ever.

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Koala: Sleep It Simple

 TV & RADIO   AUSTRALIA    August 05, 2021 08:35 (Edited: August 05, 2021 18:35)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/51fce.png&width=200The mattress industry has purposely made things far too confusing for far too long – with made-up jargon, hundreds of different models and bamboozling technological terms aimed at making things difficult. Koala on the other hand always has and always will be about keeping things simple and telling it how it is.The 'Sleep it Simple' campaign by The Royals forgoes industry jargon and protects Australians from having to think too long and hard about buying a mattress. It includes TV, radio, out-of-home, digital, social and ambient.

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Turismocity: Plants

 TV & RADIO   ARGENTINA    May 25, 2021 20:50 (Edited: May 26, 2021 06:50)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/aa66c_0002.png&width=200A beautiful plant, a cute little frog, the most tempting berry, or a cool pic for social media could be the reason to use your travel insurance on vacations. In order to promote travel insurance, Turismocity, an online travel agency, shows us the dangers of traveling. And, it is no surprise that, when we want to make the most of every second of our vacations we could turn ourselves into the most dangerous thing while traveling. Dhelet VMLY&R, who has been working with Turismocity for several years, created and launched the first campaign for the company's travel insurance with TV, online spots, radios, and print ads.

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Swedish Chilhood Cancer Fund: Build A Snowman

 TV & RADIO   SWEDEN    April 30, 2021 07:45 (Edited: April 30, 2021 17:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/23e98_0000.png&width=200When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do You Want to Build a Snowman?". This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations. The effect was incredible:

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Drug Free Canada: Start The Conversation

 TV & RADIO   CANADA    February 24, 2021 11:11 (Edited: February 24, 2021 22:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/45e6a_0000.png&width=200Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens. But having those conversations can be uncomfortable, tricky, and often come without the grounding of experience. To help concerned parents, Drug Free Kids Canada has created a movement to encourage and support them while provide tips and tools to start an important conversation around the harms of problematic drug use.

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Building For Tomorrow : A Sign of Things To Come

 TV & RADIO   AUSTRALIA    September 09, 2020 15:07 (Edited: September 10, 2020 01:07)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f0f08.png&width=200Building for Tomorrow is a brand platform for five of the WA State Government’s transport agencies to communicate with the people of WA about transport infrastructure projects. The Brand Agency created and launched the brand with an integrated campaign to thank WA for their patience during delays caused by the projects, and to spark positive sentiment around the works. Instead of just seeing construction as an inconvenience, we encouraged Western Australians to view every construction sign as a sign of great things to come — reframing familiar language on the signs to showcase the benefits of the work into the future.

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Western Power: Jan

 TV & RADIO   AUSTRALIA    August 11, 2020 20:35 (Edited: August 12, 2020 06:35)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200Wunderman Thompson have created this campaign for Western Power

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Xinja Bank: Ditch Dad Banking

 TV & RADIO   AUSTRALIA    June 19, 2020 15:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbc0d6_0001.png&width=200Millennials do everything different from their parents, except for banking. Taking aim at dad's and the well-worn advice they dish out, these integrated creative formats poke fun at the embarrassing things dads do such as dancing, holidaying and working out. Agency: Two Mad Cowboys

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Western Power: Be 360 Aware

 TV & RADIO   AUSTRALIA    December 14, 2019 10:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f477_0000.png&width=200When it comes to working around electricity, you need to work as a team, look out for eachother, and stick to a gameplan.
Agency: Wunderman Thompson, Perth

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South Australian Police: There's a Lot Riding On It

 TV & RADIO   AUSTRALIA    November 04, 2019 21:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6c9f6_0000.png&width=200SAPOL has produced a thought provoking motorcycle safety spot via The Rowdy Group that highlights how someone’s decision to hop on a motorcycle affects not only the rider, but everyone is his life.

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Kennards Hire: The Enabler

 TV & RADIO   AUSTRALIA / NEW ZEALAND    September 26, 2019 20:10 (Edited: September 27, 2019 06:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cd377_0001.png&width=200Iconic brand Kennards Hire have enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process. Based on the premise that you can always 'Count on Kennards', the new campaign clearly positions Kennards Hire's role as the 'Enabler' helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire's range, ease of hiring, quality and sound advice allows them all to be their 'on-the-tools' best. "For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand. Enigma stood out for all three." Lara Galvin, Head of Marketing, Kennards Hire.


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NRMA Insurance: Every Home is Worth Protecting

 TV & RADIO   AUSTRALIA    August 21, 2019 13:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7d3d3_0002.png&width=200NRMA Insurance believes that every home is worth protecting. That's why there are helping to ensure the future of koalas by protecting their homes.
Agency: The Monkeys


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SKY Entertainment: Mission Breakfast

 TV & RADIO   NEW ZEALAND    August 02, 2019 16:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fca872_0000.png&width=200Radio and TV campaign via DDB Group, to promote SKY Entertainment content celebrating the 50th Anniversary of the Moon landing.

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IAG NZ: State

 TV & RADIO   NEW ZEALAND    May 15, 2019 11:57 (Edited: May 15, 2019 21:57)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/babfa_0000.png&width=200Busy people need insurance more than anyone. They are the ones who leave the iron on as they rush out the door, reverse their cars into poles as they race from school drop-off to that meeting they're already late for... Unfortunately, busy people don't have time to read every line item on their insurance form, let alone watch an insurance ad. That's why you leave your insurance to the experts at State. This week, State has re-launched with a modular campaign that speaks to busy individuals. But these people don't have time for things that aren't relatable, so we created a modular language and art direction system that allowed us to tell one-to-one stories.

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Telstra Plus: The Most Important Text

 TV & RADIO   AUSTRALIA    May 11, 2019 21:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F134e3_0000.png&width=200Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys, part of Accenture Interactive. We've all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people's phones - plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Buble to read it.


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Chicken Treat: Big Fillets

 TV & RADIO   AUSTRALIA    March 28, 2019 20:48 (Edited: March 29, 2019 07:48)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3211b.png&width=200A TV commercial promoting the very arrogant Tempta Juicy 'Que burger from Chicken Treat. Agency: &Partners

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Buffalo Wild Wings: Office

 TV & RADIO   USA    August 30, 2018 14:36 (Edited: August 31, 2018 00:36)

Evo Energy: Bentley

 TV & RADIO   AUSTRALIA    August 07, 2018 17:49 (Edited: August 08, 2018 03:49)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200To promote the benefits of natural gas in Canberra's infamously cold winter, we created a "spokesperson" that would help warm the locals' homes... and their hearts. Agency: Coordinate

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BizCover: Toenails

 TV & RADIO   AUSTRALIA    June 06, 2018 21:17 (Edited: June 07, 2018 07:17)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/13d82.png&width=200Business insurance isn't the most exciting subject in the world. Which is why small business owners across Australia put it off. This ad is designed to be a turn off. So small business owners will stop watching and finally see if they can get a better deal on their business insurance. Agency: Eardrum

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MOD. UNISA: This is Not Mod

 TV & RADIO   AUSTRALIA    May 15, 2018 10:51 (Edited: May 15, 2018 20:51)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Played on their own, alongside no other ad, in premium spots; Heard directly after the news before returning to programming. A lot of time and consideration went into these carefully manufactured ads. It would have been easy to mash together a cacophony of random sounds, but MOD. is deeper than that. Instead, what you'll hear in each version is a story wrapped up in a mystery - after all, this is the curiosity we're encouraging our listener to discover.


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Cherifer Pediatric Line: Rick Roll

 TV & RADIO   PHILIPPINES    March 07, 2018 08:44 (Edited: March 07, 2018 19:44)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Cherifer was the preferred children's growth vitamin brand for many years, but suffering from plummeting sales. People were starting to forget. The one thing you weren't likely to forget? An ear worm of a song. So we used one of pop culture's most unforgettable songs to bring Cherifer back into people's ears, minds, and hearts. Agency: MullenLowe, Philippines

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RAC Insurance: Pet Names

 TV & RADIO   AUSTRALIA    February 19, 2018 15:58 (Edited: February 20, 2018 02:58)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/images/radioshot.jpg&width=200Let's face it, your pet is your best mate; they help you through the tough times and bring you the happy ones. So, shouldn't you be there for them too? Agency: JWT, Perth

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The Salvation Army: Poverty Isn't Always Easy to See

 TV & RADIO   CANADA    December 02, 2017 21:19
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd88f8_0001.png&width=20070% of those living in poverty are working poor. This holiday season, we wanted to show people that poverty isn't always easy to see, as millions of Canadians are silently struggling to make ends meet. In radio, we wanted to reveal that more Canadians are struggling with poverty this holiday season than you think. So, we created a series of fake radio ads for small businesses that exposed the all too common struggles for millions working poors. Agency: Grey, Toronto

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Silver Chain: Falls

 TV & RADIO   AUSTRALIA    December 01, 2017 19:44
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F21db9_0003.png&width=200As we age, loneliness and medical factors can often becoming serious issues for ourselves and our families. Silver Chain wanted to tackle the concerns of their elderly customers and families head-on to encourage important conversations around home care. Agency: Meerkats

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Timberland PRO: Not Uncomfortable

 TV & RADIO   USA    September 18, 2017 19:37 (Edited: September 19, 2017 05:37)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/008d2_0003.png&width=200There are a lot of ways that work can be uncomfortable. So, Timberland PRO is launching their new 'Not Uncomfortable' campaign featuring their incredibly comfortable work gear, boots and shoes, gear that can help blue-collar workers at least be physically comfortable. At launch, TV spots featuring a contractor getting caught in a mother-daughter argument, as well as a warehouse worker who grunts when he lifts, along with radio, social and digital display work, will highlight those awkward and uncomfortable work moments. Agency: The Martin Agency, Richmond.

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Ford: 100 Years In Ireland

 TV & RADIO   IRELAND    April 25, 2017 08:14 (Edited: April 25, 2017 18:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8681f_0002.png&width=200Reflecting on 100 years of Ford in Ireland and what the future may hold in a spot from Ogilvy & Mather, Dublin

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TG4: Hector Goes Logo

 TV & RADIO   IRELAND    November 19, 2016 08:10 (Edited: November 19, 2016 19:10)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/73221.png&width=200To promote Irish language channel TG4's brand new travel show 'Hector Central' Publicis Dublin brought a bit of Latino spirit to North County Dublin. Publicis Dublin worked collaboratively with Hector O hEochagain, the Irish presenter, renowned for fully immersing himself in foreign culture, wherever his travels take him. The content film was filmed in Clontarf, with Publicis Dublin using its diverse connections to source a Chevy Impala with fully working hydraulics. Publicis Dublin created a promo music video, a 40 second radio ad, a suite of digital display and social PR.

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ALDI Australia: Nothing Beats the Perfect Aussie Christmas

 TV & RADIO   AUSTRALIA    November 08, 2016 10:49
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8fa1f.png&width=200Every December, Aussies are force-fed cheesy American white Christmas movies; they sing carols about sleighbells and snow, and don Santa's red jacket, white beard and big black boots, even though the mercury is sliding up to 40 degrees. This year ALDI's Christmas campaign via BMF, features the Tinkletons - a family of super enthusiastic Americans who are convinced that their Christmas is better than ours. And they have come to Australia to prove it. Not only are the Tinkletons up against the perfect Aussie weather, backyard barbies and days at the beach, they'ree also battling ALDI's luxury range of delicious tiger prawns, garlic butter lobster tails, half leg hams, fudge and much, much more.

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Burger King: Whopper Envy

 TV & RADIO   SOUTH AFRICA    October 25, 2016 09:24
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0f1fa_0000.png&width=200When you have #WhopperEnvy there's only one way to fix it. Get a better, fresher Whopper. #WhopperEnvy. It's a thing. Agency: The Jupiter Drawing Room, Cape Town

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BJ's Restaurant And Brewhouse: Moments That Count

 TV & RADIO   USA    September 24, 2016 09:27 (Edited: September 24, 2016 19:27)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c6ef4_0004.png&width=200BJ's Restaurant and Brewhouse, the casual dining restaurant, known for its hand-crafted beers and world famous Pizookie dessert, worked with DDB San Francisco to launch a new campaign celebrating "Moments That Count".

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The Lost Dogs' Home: You can't hide real love

 TV & RADIO   AUSTRALIA    September 09, 2016 09:00
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff3f8a_0000.png&width=200When an animal loves you, it's the kind of love that lights up a room. It can't be hidden and it certainly can't be faked. This campaign heroes the love between the staff at the Lost Dogs' Home and the animals, by focusing on the moment an animal see someone they love and completely transform. To prove the difference a dog can have on your life, we surprised our voice over artists with puppies while they recorded what they thought was just a regular, old radio ad for The Lost Dogs' Home. Agency: GPY&R Melbourne.

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Newcastle Permanent: Do Little Save Lots

 TV & RADIO   AUSTRALIA    August 18, 2016 09:35 (Edited: August 18, 2016 19:35)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5bc71_0002.png&width=200Researching and comparing home loans can be pretty complicated stuff. So to make it easy, Newcastle Permanent now guarantees to beat a range of home loans from the major banks. Agency:Enigma, Australia

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Road Safety Commission: Time with Mum

 TV & RADIO   AUSTRALIA    August 08, 2016 12:14 (Edited: August 08, 2016 22:14)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/43e87.png&width=200How do you stop young, reckless, overconfident drivers from deliberately defying the road rules? You take away the only thing they care about - their freedom - and you hand them over to their Mothers. Agency: 303 MullenLowe, Perth.

'Time with Mum' follows our license loser, Nate 'Dawgg', over 90 days of passenger seat hell with his Mum firmly in the driver's seat. His independence, social life and even front seat status slowly evaporate after losing his license.

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Tribeca Film Festival : ReActor

 TV & RADIO   USA    March 30, 2016 15:16 (Edited: March 31, 2016 02:16)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/53c71_0000.png&width=200Tribeca is proud to present The Tribeca Film Festival ReActor, the world's first computerized acting judge! You've seen it done for dancing and guitar-playing, but never for acting. The ReActor drops players right into the middle of classic film scenes from some of your favorite movies, from "I see dead people" to "I'll have what she's having."The ReActor then combines vocal and facial recognition with Kinect motion technology to record and judge actual performances. And it gets even better. Agency: JWT New York.

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