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Seen and noted

Volkswagen: Fast Film Slow Speed

 TV   ARGENTINA    May 31, 2016 15:26
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F38034.png&width=200In order to show Golf GTI's fast performance, a pilot drove a GTI that has a high-speed camera placed inside through a 100-meter scenery with ten different settings full of actors, in one single shot. The fast commercial from DDB , Argentina resulted undetectable for human eye and worked as a teaser on TV and YouTube pre-rolls, which redirected people to watch the slow motion version at www.miraloencamralenta.com

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Norwegian Seafood Council: Foreign Submarine

 TV   NORWAY    May 31, 2016 15:23
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F31b2e_0000.png&width=200In recent history several incidents involving foreign submarines have occurred in Norwegian territorial waters. During the preparation for The Norwegian Skipping Stone Championship one more occurred.The Championship is presented by the The Norwegian Seafood Council.

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MS Limited: Smashed

 PRINT   AUSTRALIA    May 31, 2016 14:51 (Edited: June 01, 2016 00:51)

Penguin: Hamlet

 PRINT   BRASIL    May 31, 2016 14:47

BMW: Wind Tunnel

 PRINT & RADIO   SOUTH AFRICA    May 31, 2016 14:43 (Edited: June 01, 2016 00:43)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2016/May/tn_79893_BMW_DFM.jpg&width=200BMW K1600GTL. With custom on-board audio system.Agency: FCB, Cape Town

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Kayak: Don't Make Your Life A Gif

 TV   GERMANY    May 31, 2016 14:39
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc70e_0000.png&width=200Best metaphor of a boring routine? A .Gif! Jung von Matt/ Spree Hamburg created commercials that look like .gifs to encourage people to break their routine and travel. Though, every single loop is slightly different in details than the one before just as every boring or annoying day is.

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Maxwell House : Mr Latte

 TV   CHINA    May 31, 2016 14:34
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff66fe_0000.png&width=200Maxwell House is aiming to break with the perception that over-the-top fancy coffee is the only way to go. In collaboration with its creative partner W+K Shanghai, the brand made a bold move to show that "Good Coffee Can Actually Be Simple" with this very first major brand campaign in the Chinese market.

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Renfe: Simeone

 CASE STUDY   SPAIN    May 31, 2016 14:28 (Edited: June 01, 2016 00:28)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4a39c_0003.png&width=200While preparing to win the 2016 Champions League this Saturday, Simeone goes viral on social media with his starring role in a spot for Renfe. Here is the Case Study from M&C Saatchi, Madrd

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Samsung Australia: Rethink Role Models

 INTEGRATED   AUSTRALIA    May 31, 2016 09:12
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd4eff.png&width=200As proud partners of netball, Samsung is challenging Australian's to rethink who we hold up as inspirational role models by shining a light on our Diamonds.

Across the board, girls and women have very few positive role models to aspire to, and yet there are so many inspiring examples amongst us. The Australian Diamonds, our World Champion national netball team, are testament to this. They embody qualities worth celebrating: talent, determination, resilience, loyalty, humility, and passion.

Samsung wants to challenge Australian's to stop and think about how important positive role models are in shaping society for the better. And to help us elevate role models who represent brighter possibilities for tomorrow. Agency: iris Sydney

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Guest Judge: Richard Denney, ECD, MullenLowe, London

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    May 30, 2016 15:57 (Edited: May 31, 2016 01:57)
https://www.bestadsontv.com/news/upload/Richard Denney Photograph (1).jpg
This week's guest is Richard Denney, executive creative director, MullenLowe, London.

Winner: Paddy Power - Viva la Banzt. Viva la Bantz... As the tile suggests it's everything you'd expect from Paddy Power and is definitely the clear winner for me this week.

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Gatorade: Dunk

 EXPERIENTAL   USA    May 29, 2016 16:28
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b3be_0000.png&width=200For the past 30 years, Gatorade has crowned the champions of the Super Bowl with the iconic dunk at the end of the game. Although it is seen by millions of broadcast viewers, it's only been experienced by a select few individuals since its inception. So how could the brand allow its fans on social media to take part in the celebration? This year, VML not only wanted to let every fan see the dunk, but experience it for themselves. So we created an interactive augmented reality experience that leveraged the new "lens" functionality of Snapchat to allow fans to create a user-generated video of themselves getting virtually dunked.

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Argentine Liver Transplant Foundation: The Rescue

 TV   ARGENTINA    May 29, 2016 16:25 (Edited: May 30, 2016 02:25)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bc8c1_0000.png&width=200This is the new film from DDB Argentina for the Argentine Liver Transplant Foundation. Last year we got emotional with "the man and the dog”" now it's time to get inspired about organ donation with their newest ad: "The rescue".
What’s all about? A Bell UH-1 helicopter flies over a war zone, when the pilot sees his fellas down there. In an act of courage, he decides to descend and rescue them, without thinking about explosions.

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Motorola Mobility: Moto Reissued

 AMBIENT   USA    May 29, 2016 16:19
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55af4_0000.png&width=200Motorola was one of the pioneers of the mobile phone industry, but today, many people in the U.S. feel the brand still lives in the past. To help change that perception, VML New York partnered with one of the pioneers of graffiti, Futura, and created 30 limited-edition phones to be sold right where people thought the brand belonged a second-hand electronics store in Chinatown. The location was disclosed via a single text message from an underground curator of things Stefan's Head.

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Zero: Spray Paint Against Malaria

 AMBIENT   PORTUGAL    May 29, 2016 16:17
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d56f.png&width=200Zero is a very special spray paint. A can that not only helps graffiti artists bringing their art to walls, but also helps fighting Malaria, one of the leading causes of death in Angola.Agency: Montana, Lisbon

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Disque Denncia: Targets

 PRINT   BRASIL    May 29, 2016 16:13
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMay%2Ftn_79870_DISQUE-DENUNCIA_TARGET_BARBERSHOP.jpg&width=200Report illegal guns. Print from Agency 3 Brasil

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St Vincent de Paul: Bedroom

 RADIO   AUSTRALIA    May 29, 2016 16:08
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Young kids often humanise inanimate objects around their home. For example, they'll greet and farewell a couch or their bed. This spot from M&C Saatchi uses this insight to communicate the fact that for thousands of Australian children and women, their car is their home.

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Paddy Power: Viva la Bantz

 TV   UK    May 29, 2016 16:05
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbea0d.png&width=200Agency, Lucky Generals, London enlists the Scots in this spot for Paddy Power

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Lactosil: Ghost

 TV   BRASIL    May 29, 2016 16:01
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F67f4c_0002.png&width=200Lactosil, an enzyme supplement for people with lactose intolerance, launches a new campaign: Ghost. The spot claims people to stop suffering for milk by showing a woman crying in front of a window-shop because she is lactose intolerant. The idea was inspired by the love-hate relationship of those people with dairy products and uses the Ghost movie soundtrack to bring a melancholy feeling.The idea came from REF+T, agency based on Sao Paulo, Brazil.

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BMW Motorrad: Splash

 AMBIENT   SOUTH AFRICA    May 29, 2016 06:23
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F38e94_0003.png&width=200The BMW S1000RR is seriously fast, with an acceleration of 0 to 100 km/h in 3 seconds.FCB Cape Town wanted to give people an experience of this incredible speed without them being on the bike. To do this we found a straight road, with a clear view in both directions, and covered a bus shelter with BMW S1000RR branding. Speakers were strategically placed on either side and a splash device was inserted into the tarmac. When activated, it created the illusion of a motorcycle whizzing past at such a speed that it was too quick for the eye to see.
The message on the bus shelter read: The BMW S1000RR. 0 to 100 in 3 seconds.

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BBC: 100 British 100 Asian

 TV   UK    May 28, 2016 10:28
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3765e_0000.png&width=200BBC Asian Network is launching a new brand film created by 101.The film features British Asian rapper, Raxstar, who takes his influences from both the UK grime scene and the Indian music of his heritage, which he combines to form an urban desi sound. He recently performed at Asian Network Live, the network's inaugural music event which took place at Eventim Apollo in Hammersmith, London

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Changing Recife

 INTERACTIVE   BRASIL    May 28, 2016 10:26
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2b56a.png&width=200In a city with so many social issues like Recife, in Brazil, people wanted to help but didn't even know how to start. It wasn't easy to become a volunteer. So, more than a campaign encouraging volunteer work, what the City needed was to make it easier to become a volunteer. Then, Blackninja launched Changing Recife: a platform that connects those who want to help with people in need. More than 70.000 people have already started some volunteer work for 400 NGOs. Recently, the platform it was recognized by UN for its contribution to the quality of life in cities. Never a network was so social, neither social was ever so networked.

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Fox: A Guest Of Honour

 AMBIENT   GEORGIA    May 28, 2016 10:24
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd50da_0000.png&width=200A real zombie visits Georgia for Caucasus

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The Wall Street Journal: United Spain

 PRINT   USA    May 28, 2016 10:19
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMay%2Ftn_79862_WSJ_UK.jpg&width=200The new global WSJ features the breadth and depth of content necessary to fuel the most ambitious professionals worldwide. In order to capture the publication's point of difference, The & Partnership created a campaign that showed how business in today's climate was truly global (just like One Journal).

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YourCar Rental: New Car Fleet

 PRINT   TURKEY    May 28, 2016 10:14
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMay%2Ftn_79856_Yourcar-NewCarFleet.jpg&width=200An ad from Caca Turkey to tell us how young the car is

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Tabs: Fall

 PRINT   IRELAND    May 28, 2016 10:12
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMay%2Ftn_79845_tabs_ad_chemistry.jpg&width=200The Advertising Benevolent Society (TABS) helps people from the advertising industry who are in need. Generally, it's because of ill health, unemployment or family circumstances. The types of supports provided are for school costs, medical bills, living expenses, re-employment etc. The charity asked ten Irish agencies to produce a pro bono ad for TABS, to appear as full pages in Ireland's main marketing publications. This was Chemistry's contribution repurposing an iconic symbol of the advertising world to signify that if you fall on hard times, TABS will be there.

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Australian Electoral Commission : The Power of A Piece Of Paper

 TV   AUSTRALIA    May 28, 2016 10:09
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff52a9.png&width=200The Australian Electoral Commission (AEC) has launched a multi-phased campaign, aimed at encouraging Australians to enrol before the 23 May deadline, and to vote correctly at the upcoming federal election. Voting correctly in this coming election is even more important, since the way you vote for the Senate has changed. The campaign created by BMF includes TV, press, radio and digital, and aims to demonstrate how powerful a piece of paper can be on election day. Voting is the most direct way to have an impact in your community and in shaping the future of Australia.

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Science World : Coffin

 TV   CANADA    May 28, 2016 10:06
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf9f0_0000.png&width=200Science World's TV spot for their ongoing "Now You Know" campaign takes a look at the cold, hard facts. Pun intended.Those were quick blurbs for the Rethink Canada website so safe to use.

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Investec: Promaths

 TV   SOUTH AFRICA    May 28, 2016 10:03
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb80a2_0000.png&width=200The first TVC, from the 'Ambition" through-the-line brand campaign portrays the story of Sowetan-born Lindiwe Zondo, an alumna of Invested's Promaths programme, who went on to achieve a perfect score on her matric certificate for Mathematics and Physical Science to eventually qualify as an engineer. The poignant and beautifully executed narrative follows a young Lindiwe through the use of a mathematic equation that pulls her struggles and ultimate triumph into perspective.Agency: Y&R South Africa

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Reebok: Hunt Greatness

 TV   UK    May 27, 2016 09:16
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F58c85.png&width=200How far would you go for Greatness? In the first of a series of inspiring films for Reebok, NFL Defensive Player of the Year, JJ Watt, proves to fans the lengths he will go to "Hunt Greatness." Directed by the incredibly talented duo, A Common Future, the film opens with a screaming alarm clock waking JJ in the wee hours of the morning. It’s time to train. Lights flicker. Sweat drips. JJ’s determination is palpable. From Iris UK

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Morton: Ring Box

 PRINT   RUSSIA    May 27, 2016 09:13
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2016%2FMay%2Ftn_79841_ring-box-1.jpg&width=200A series of layouts "Perfect Proposal" presents you a new flat as the most desirable setting for the future family happiness.Agency : Media Storm, Russia

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Iziko Slave Museum: The Slave Calendar

 AMBIENT   SOUTH AFRICA    May 27, 2016 09:10
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f4ea_0002.png&width=200Few know that, upon landing at the Cape of Good Hope, slaves were stripped of everything even their names. As property, many were renamed after the calendar month in which they arrived. Tragically, the history of South African slavery has been all but forgotten. Created in partnership with the Iziko Slave Lodge Museum in Cape Town, and with the support of Archbishop Emeritus Desmond Tutu. The Slave Calendar holds the portraiture and true stories of hope as told by the living descendants of those who had their first-ever possession taken from them: their names.Agency: Geometry Global

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Kelly's Ice Cream: The Parlour

 TV   UK    May 27, 2016 09:05 (Edited: May 27, 2016 19:05)
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/06748.png&width=200Kelly's, the leading brand of Cornish ice cream, announces the launch of its latest advert to promote their new parlour range of take-home ice cream. Created by award winning creative agency isobel, the advert the world’s first in Cornish was inspired by the ice cream brand's heritage and its tagline: Kelly's is Cornish for ice cream.

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Land Rover Defender: Celebrate Defender

 INTEGRATED   SOUTH AFRICA    May 27, 2016 08:48
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffbf94_0003.png&width=200The Land Rover Defender story is a rich tapestry of adventures that have come to pass on the African continent over the last 67 years, starting with the Series I in 1948.In 2015, Land Rover South Africa embarked on a journey to immortalise the heritage vehicle and to celebrate a rich legacy of collective anecdotes and stories with the #CelebrateDefender campaign.Agency: Y&R South Africa

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Samsonite: Cosmolite

 TV & PRINT   FRANCE    May 26, 2016 17:06
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F632f5_0000.png&width=200Samsonite has just launched its new European campaign FOR LIFE IN MOTION, the first campaign created with Publicis Conseil. The campaign is based on a strong human insight on the way we live today: hyper mobility. Samsonite fits in with the lifestyle of hypermobile discerning travelers. Wherever they go, whenever they want to.

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Tramontina Trotter: Test Drive For Good

 AMBIENT   BRASIL    May 26, 2016 16:45
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3d2fb_0003.png&width=200Test Drive for Good introduced the Tramontana's new lawn mower and allowed users to test drive it in parks poorly kept and covered by tall grass. This way, those who tried the product would also contribute to the city, making parks prettier and ready for people to enjoy them.Agency: JWT Brasil

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Bajaj Mexico: LifeKey

 AMBIENT   MEXICO    May 26, 2016 16:42
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe4cad_0003.png&width=200How to make safety to the motorcyclists something as natural as turning their motorcycles on?Bajaj's LIFEKEY is a device that synchronizes itself with the motorcycle's engine switch. If the biker is not wearing the helmet, the vehicle just won’t start.The device have pressure and contact sensors, which detect if the biker is wearing the helmet. This development contemplates its use in BAJAJ PULSAR RS200, which is one of the safest motorcycles models in the market.

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IFP: Wall

 TV   BRASIL    May 26, 2016 16:34
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6693c.png&width=200IFP is one of the leading transplant centers and liver studies in Brazil. To raise funds for the construction of a hospital in the northeast region, Blackninja created this low-budget film

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Kashi: Plantable Book

 AMBIENT   USA    May 26, 2016 16:31
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ceab_0001.png&width=200After coming under fire for mislabeling its foods as "natural," Kashi lost the trust of its biggest fans. So the company had to completely reinvent its products with more natural, plant-based ingredients. And we had to help win that audience back (even the most outspoken haters). The problem was, they didn't believe or care what we had to say. So we had to do more than tell our story. We had to let them experience it for themselves. VML created a book that not only tells the story of new Kashi products

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The Fat Stencil

 AMBIENT   PORTUGAL    May 26, 2016 16:29
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F084b3_0001.png&width=200We know fast food has fat in it. But we have no idea how much. In order to impact people in the streets and raise awareness, ADEXO Lisbon printed large posters using oil from a single pizza.

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Otztal: Save Me

 AMBIENT   GERMANY    May 26, 2016 16:27
https://www.bestadsontv.com/news/http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f2ee_0003.png&width=200Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, most people buried don't wear any avalanche emergency equipment. Because it's expensive and the danger is often underestimated. This makes it extremely hard for the mountain rescue to find and recover them in time. Agency : Serviceplan, Munich

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