 |
 It's not enough to return, you have to come back stronger. Watch Klay Thompson in this Kaiser Permanente film recover physically and mentally from his ACL injury in the 2019 NBA Finals. Agency: Translation, USA. VIEW THE TV SPOTVIEW THE WEB FILM SPOT
 Today parents face constant judgement. In fact, 71% of Australian parents say there is more parental judgement now than in the past and it's causing anxiety, mental health issues and damaging relationships. That's why Huggies is rallying for an end to parent-shaming through the launch of the 'Be Comfortable in Your Skin' campaign; with a focus on showcasing real Aussie families and their everyday struggles. Agency: Ogilvy, Sydney. VIEW THE PARENT PERFORMACE REVIEWS SPOT VIEW THE BE COMFORTABLE IN YOUR SKIN SPOT
 "We are not famous," a young boy states in the opening frame of Kia Motors' 2019 Super Bowl commercial. "There are no stars in a sidewalk for us. No statues in our honour. We're just a small Georgia town of complete unknowns." For Kia's 10th consecutive appearance in the Big Game, the auto brand known for its challenger spirit took an unconventional approach. Agency: David&Goliath, Los Angeles VIEW THE EVERYTHING SPOTVIEW THE SMALL GEORGIA TOWN WEB FILM SPOT
 QBE Insurance has launched a major new Road Safety campaign in South Australia as part of its commitment to reducing the state's road toll. It's the highest per capita in Australia, with 100 fatalities recorded last year -- a 16 per cent rise on the previous year. With this in mind, The Core Agency developed an integrated suite of work aiming to tell the importance of road safety through a child's voice. In developing the strategic approach for the campaign, The Core Agency, Sydney applied behavioural science theories[3], showing how people are more likely to make changes when large tasks are broken down into small individual ones, to appear less daunting. VIEW THE FIRST SPOTVIEW THE SECOND SPOTVIEW THE WEB FILMView the web film the kids helped make: https://vimeo.com/286138779
 Shot and Directed by Ben Kumanovski, Global Pictures, the AVIDA TVC is an emotive piece designed to bring the joy of owning a motorhome to the audience. VIEW THE TVC SPOTVIEW THE ONLINE SPOT
 In an unprecedented activation, Chevrolet prepared a surprise in style for the fans of Camaro, which celebrates its 50th anniversary with the Camaro FIFTY. The brand prepared an activation, which counted with two radical jumps, to celebrate the half-century anniversary of the legendary vehicle. The acrobatics originated two films, created by Commonwealth//McCann Brazil and production of Volcano Hotmind. VIEW THE TV SPOTVIEW THE WEBFILM SPOT
 As temperatures continue to rise to dangerous levels, large numbers of snowmen continue to escape to colder climates thousands of miles away from their yards of origin. More than 4,000 species of snowmen threatened every year by climate change and in 2016 alone, we've seen the disappearance of many world-renowned snow havens such as Holiday Hills, USA. With The Global Snowman Sanctuary (aka Snowman's Land) being a far away dream for many, we're here to lend snowmen across the world a cold, helping hand. VIEW THE TRAILER SPOTVIEW THE WEB FILM SPOT
 Are all engineers men? Are all preschool teachers women? This is the stereotypical image you get if you perform an image search for different professions on the internet. Now a new browser extension called Re-Search is being launched, which gives men and women more equal space in the search results. Swedish technology company Semcon is behind the solution, and they are making Re-Search available free of charge and as open source software. When you perform an image search of professions with Re-Search, an alternative search is done in parallel to make the results more gender balanced. The alternative search results are presented in a new window where pictures that would otherwise end up further down are brought forward. Semcon's aim is that the engineering profession will become attractive to a wider range of people. Agency: Forsman & Bodenfors VIEW THE NOW YOU SEE IT SPOTVIEW THE HOW IT WORKS SPOT
 An ambitious collaboration between The Dreamers and Supercheap Auto, the goal was to create a national TVC campaign that doubled as a viral online piece. The Dreamers worked alongside Paul Morris Motorsport and Supercheap Auto to develop the concept around the exciting Stadium Super Truck vehicles, before handling all elements of production in bringing the concept to life. The feature length video was recently awarded a Gold ACS Award at the 2016 awards in the 'corporate and educational' category. VIEW THE TVC SPOTVIEW THE WEB FILM SPOT
 KWP! Adelaide gives a new look to an unchanged Ale. Before you were born the Cooper family was brewing the same Sparkling Ale they are today. So with the help of their long-standing agency KWP! Advertising, their recent Unchanged integrated campaign highlights the family's enduring dedication to consistency and makes a promise; they haven't changed and never will. VIEW THE SPOT VIEW THE HASN'T AD VIEW THE FAMILY AD
 The first of a series of ads zeroing in on a hero dairy product, that follows seemingly ordinary characters with extraordinary jobs - made possible thanks to the amazing qualities of simple Australian Dairy. debpoole.legendairy.com.au. Agency: 10 feet tall. VIEW THE 15 SEC SPOT VIEW THE 30 SEC SPOT VIEW THE WEB FILM
|
Gold sponsors
Silver sponsors
Search blog
Members
Past guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
Visit Campaign Brief for Australian creative advertising news
|
 |