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Seen and noted
PRINT WORK- not seeing enough from the UK We're not seeing enough print / outdoor/ work out of the UK, so if you've done some good work recently .... send it through! just go to the submit page on the menu, enter the credits info, add the jpeg/PDF ..... done. Guest comments for featured spots "Chase Act I / Act II"
GUEST COMMENTS
November 29, 2006 13:14 (Edited: February 17, 2023 05:19)
 Some background info from Curt Detweiler, ECD, TBWACHIATDAY LA. Nissan is this year's sponsor of The Heisman Trophy. Given to the best single college football player, the Heisman, known for its iconic, straight-armed pose, is quite possibly the most coveted accolade in US sports. Because the spots are airing largely on college and NFL football games, the desire was to create commercials as exciting as the action that unfolds during any given game. The hope is for fans, students and alumni to identify their mascots (such as the giant nut for The Ohio State Buckeyes or the Sun Devil for Arizona State) causing them to cheer on their teams in the commercials much in the same way they do during the game. Mascots were created using a combination of live action, directed by Thierry Poiraud and CGI courtesy of Buf in Paris. Click here to view this spot Guest comments for featured spot "Essential Wear"
GUEST COMMENTS
November 29, 2006 13:01 (Edited: February 17, 2023 05:19)
 A few words from the creatives, Remco Graham & Richard Holmes, Delaney Lund Knox Warren & partners, London. This audience were quite dismissive of advertising or any sort of finger pointing ad that the government might do. So we thought we'd tap into something that they were interested in- fashion brands. It was also very important to us that the ad felt raunchy and as close to a Saturday night out as it could to this young audience. Kevin Thomas did a great job of realising this. Click here to view this spot  From Goodby Silverstein & Partners, SF, & Tool of North America. (There's also an instructional video with some real viral truths & how-to tips) Click here to view this spot New Virgin Mobile work from Mother NY Mother New York & ... yes ... the Perlorian Brothers. Always a little bent. Nicely bent of course. Click here to view this spot the good-work-in-a-tough-category um category
TV
November 29, 2006 12:24 (Edited: February 17, 2023 05:19)
 Maybe we should introduce a new section .... good work in a tough category! Here's one from Lowe NZ & Robber's Dog Films that is definitely not the norm for it's category. Click here to view this spot  And here's one from JWT London that definitely falls into the tough-to-do-good-work-for category: Click here to view this spot New toyota work from Grip Limited & Ruckus Films One of a series of three new toyota spots out of Canada. This one ... "Rewind" . Click here to view this spot Nexus Productions & 180 Amsterdam - new adidas work It's always good to see what's happening at Nexus ... & 180 amsterdam for that matter. Click here to view this spot Guest comments for featured MINI spots, "Portrait" & others
GUEST COMMENTS
November 29, 2006 08:00 (Edited: February 17, 2023 05:19)
 The entire project was created in 3D with the final animations to be projected at as many as eight outdoor locations on enormous screens up to 25 metres in height. so ... a bit of background from the animation team at Golden Square: The greatest challenge was to visualise with the Director, Chris Cairns at Partizan, how images on a TV screen would look when projected onto a 50 foot high screen, 30 yards away. Golden Squares animation team was thus not only challenged with delivering 90 seconds of photo realistic Mini animation and environments that had to look real on TV, but also when projected onto the front of buildings across the UK. In order to achieve this effect, a full set of photo realistic minis were built from CAD models supplied by Mini. Early versions of the new Mini were also filmed at secure test sites, so that Golden Squares animation team could see how the real Mini performed. Once photo realistic Minis had been animated and rendered, test animations were supplied to the projection company, LCI in Barnes. The animations were then projected at their test facility, so that the Director, Golden Squares animators and the agency WCRS, could see how framing, size and choreography of the Minis and their surroundings were working at large sizes. As described above, photo realistic minis were built from CAD models supplied by Mini. Mini also supplied pre painted sections of bodywork, so that Golden Square could write CG shaders to match the look of the paintwork. Footage of real Minis also allowed the animators to follow the front wheel drive characteristics of the real car. With the cars ready to go, it was relatively simple to choreograph the hero mini avoiding and dodging the lasers. As each laser hit the walls or floor of the environment, bricks and dust were animated falling from the walls, whilst smoke and scorch marks were left on the floor. Click here to view "Portrait"  Here's another of the new Mini spots from WCRS: Click here to view "Laser"  This one is "Silhouette": Click here to view this spot  ... and finally, "Wallpaper" Click here to view this spot Guest comments for featured spot "Metal in her head"
GUEST COMMENTS
November 29, 2006 07:39 (Edited: February 17, 2023 05:19)
 A few words Martin Charvát, CD, Mark BBDO, Czech Republic: This campaign for Czech music tv station Ocko and its metal magazine Madhouse was completely shot in Prague, Czech Republic. The whole third world airport hall was built in old warehouse. And almost all the actors you can see are not actors. They are foreign students from different Prague universities. Only the girl is a real actress. Thanks to them all for great acting and patience during the long shooting. Click here to view this spot bestad of the week / GUEST JUDGE
GUEST JUDGE /BEST AD OF THE WEEK
November 28, 2006 03:34 (Edited: February 17, 2023 05:19)
 Rob Rich, Executive Creative Director, Publicis West - Seattle, will be this week's guest judge. Rob will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  BROADCAST: All the spots this week were good, but only the Eye spot for Zune really stood out. It was less like a traditional TV spot and more like a short film. I love that 72andSunny enlisted artists to create experimental short films inspired by Zune. The campaign gives the digital media player a much more interesting personality than iPod. Check out the films on zune-arts.net. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  PRINT: The work for STIHL chain saws is a beautifully crafted campaign. The concepts are simple and tap into male bravado. Theyre perfectly executed with exquisite photography. I especially like the teeter-totter ad. Click here to view this ad 2006 Young Guns results
AWARD NEWS
November 27, 2006 13:04 (Edited: February 17, 2023 05:19)
 Once again proving we are not journalists, here's an extract straight from the press release ..... The Glue Society's Matt Devine and Luke Crethar won the US$20,000 prize, being named the 2006 YoungGuns of the Year; for their integrated Jason Donovan campaign for Virgin Mobile. The campaign was created to show Virgin Mobile's low call charges and the resulting irresponsible phone use. An online ad "accidentally" revealed Donovan's mobile number and it was subsequently inundated with calls. Virgin was forced to issue a statement to staff, on posters and in the end ads urging viewers not to call the number.  Click here to view some of this work The agency of the year prize was awarded by Saatchi & Saatchi New York, with the US as a whole winning the most bullets among countries with 15. Saatchi & Saatchi also won the network of the year award after nine of its offices picked up a bullet. The Student YoungGuns of the Year were Eleanor Bullen and Angie Bird from RMIT Melbourne for their Finger Twister post card which encourages people trying to stop smoking to, as the name suggests, play finger twister. The Jury Chairman's prize went to Brad Reilly and Jonathan Santana of Net#Work BBDO South Africa for their Power billboard for Nedved. The billboard has solar panels that supply energy to local people and reads: "What if a bank really did give power to the people?" The jury also singled out fellow South Africans Jason Kempen and Johnathan Smith of TBWAHuntLascaris in South Africa for special mention for their direct mail execution Pirated DVD. "When we started off, we set out to find what we thought wasn't just a great ad, but was a great idea as well," said jury chairman Chuck McBride, executive creative director of TBWAChiatDay. "The business we work in is changing, and the Young Guns in our business should be recognised for leading us to the new future of ideas and creativity in communication. There was healthy debate and because of that, very considered selections." Next year will see some changes to the competition including a prize for agencies less than three years old along with the introduction of a new mobile category, a redefined viral and new CyberSpots category. Guest comments for featured spot "When you're stressed"
GUEST COMMENTS
November 23, 2006 08:14 (Edited: February 17, 2023 05:19)
 Some background from the director, Joel Trussell: The overall concept of the campaign was to illustrate these receptor "beasts" in a person's brain triggering an urge to smoke. My job was to show how the creatures stop at nothing to torment their host into smoking when they're stressed. From years of riding the bus in soggy Seattle I knew my stressful premise right away. The idea was to show a series of escalated attempts by the beasts attempting to trick the victim into thinking of smoking, driving him so insane that he misses the bus he's been anxiously waiting for. Ohhhh the wonderfully stressful world of bus rides. Although this was an animated spot, I concentrated more on design, layout, color and concept to communicate the message rather than belaboring the animation much. My good friend and animator extraordinaire Gene Blakefield still managed to put in some great movement for the opening run sequence. Definitely wanted to build up some urgency right from the beginning. My thought was by keeping the design and colors fairly simple helps the message clear and readable. Hopefully that comes across. Click here to view this spot  The director has also sent in a work-in-progress quicktime ... just so that we can see how things changes along the way. Click here to view the work in progress spot Guest comments for featured Tele2 spot "Turkey"
GUEST COMMENTS
November 22, 2006 11:28 (Edited: February 17, 2023 05:19)
 A few words from the creatives Luissandro Del Gobbo and Giovanni Settesoldi, JWT Paris. 2 more incredible things: 1) one of The Perlorian Brothers looks exactly like Al Pacino. 2) One of the most famous Rolling Stones albums was recorded in the turkey's house. We don't remember the name (we prefer the Beatles). Anyway, if you listen carefully to the last track in reverse, you'll clearly hear a voice screaming: "Turkeeyyy!" Go to the main page or click here to view this spot Guest comments for featured ZUNE spot "Eyes"
GUEST COMMENTS
November 22, 2006 08:00 (Edited: February 17, 2023 05:19)
A bit of background from the creatives, Jason Norcross & Bryan Rowles, 72andSunny USA. Zune is all about sharing and friendship. So as part of the Zune launch we developed a Zune Artists program where we reach out to known and unknown artists alike to collaborate on sharing and friendship stories. Eyes (in collaboration with Tokyoplastic) is the latest in the series of Zune Artist films. (Were also making posters; all work is on display at zune-arts.net.) The story began very simply: a creature with a lot of eyes shares one with a creature without any eyes. The trick was to take the simple parable and make it more interesting. Tokyoplastic was perfect for this story because of their amazing ability to develop odd and surprising characters that are also somehow fun and approachable. Their style and attention to detail is also phenomenal so, for the most part, once we had the character designs and shape of the story locked, we tried to just let them do what they do. See more of the ZUNE work at https://www.zune-arts.net/ Go to the main page or click here to view this spot New Dupont work Ogilvy & Mather New York Nice spot, with an informative message, from Ogilvy New York. It can't be easy to put together such a big corporate statement without sounding cheesy ... but they've done it. Click here to view this spot New work from Colenso BBDO & Film Construction.
November 22, 2006 07:42 (Edited: February 17, 2023 05:19)
 "Refreshingly Frank" is the campaign theme. & so it is. Description ------------------------------------ A series of spots that are rather blunt in their desciptions of the action taking place on screen. Click here to view this spot JWT London's new work for Corn Flakes JWT London is raising the Kellogg's bar in this new work from creatives Ross Callow & Simon Bullett: Click here to view this spot More of the way2quit campaign from Arnold NY This way2quit.com spot "When You're Driving" is from Transistor Studios & Arnold NY. More work at http://way2quit.com/ Click here to view this spot France is leading the world this week!
LATEST NEWS
November 22, 2006 07:25 (Edited: February 17, 2023 05:19)
 This week, France has 3 of the 6 PRINT ads featured on the main print page, and 2 of the 6 main TV spots!! Latest print page here Latest TV page here The Perlorian Brothers, JWT Paris, & a bear. Here's the companion commercial to the one that we're featuring on the main page. this one is called "Bear". Click here to view this spot Saatchi & saatchi LA's recent Toyota Tacoma work Here's the most recent of the "toyota tacoma is unbreakable" series: Firstly "Robosaurus": Click here to view Robosaurus  ... and then "Nessie": Click here to view "Nessie" New Sony work from FP7 McCann Dubai. Nice simple idea. Description ------------------------------------ Webfilm to communicate the long battery life of the new range of HDD Handycam. Click here to view this spot Jeep TV work from BBDO Detroit / NY We recently featured new Jeep PRINT work on the main print page. Here's some of the TV to go with it .... from BBDO Detroit / NY & The House Of Usher: Click here to view Bird  ... and this one is called "Rockcrawlerus": Click here to view this spot More honda work from RPA & Partizan This Honda work from RPA & partizan was timed to sync with the US elections: Description ------------------------------------ A national advertising campaign for the Honda Civic began on 11/6. The strategy developed by Hondas long-standing agency of record, RPA, leverages the momentum and top-of-mind awareness of Civic as a young, hip and cool vehicle that began in the Model Year 2006 campaign. The Civic palindrome remains the signature and integration within the campaign. Creative Commentary ------------------------------------ As young adults across America struggle to find their voice in the November elections, the new Honda Civic spot ties into this theme by celebrating the mobility and freedom found in the vehicle. The Honda Civic Freedom spot touts freedom is choice. A natural direction, given the literal Civic sensibility, for the people, by the people with the vehicle as a source of creative inspiration, the spot communicates the myriad of lifes options and encourages consumers to own their decisions, whether it is to run or walk or, well, drive. Young, up-and-coming director Ace Norton, who only just turned 24, directed the spot. To artistically communicate Civic liberty, Norton used experimental film techniques that included CGI , stop-motion and live animation, topping off the upbeat activism in a voting booth, with the open-ended banner Vote. Voice-over Kevin Spacey closes out: Freedom . . . is choice. The Civic from Honda. Reverse your thinking. Click here to view this spot bestad of the week / guest judge - TV & Print, Outdoor
GUEST JUDGE /BEST AD OF THE WEEK
November 22, 2006 05:19 (Edited: February 17, 2023 05:19)
 Todd Riddle, Group Creative Director Fallon Minneapolis, will be this week's guest judge. Todd will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Imaginary Guide (followed closely by Remington) I really enjoyed the Imaginary Guide spot, and the simplicity of the Comedy Central idea - as well as the Firenza Tyres print. I think all the work passes the Hollywood log-line test that keeps concepts simple - that is - the idea is so clear it can be described in a single sentence . For imaginary guide "A person in an unfamiliar city has the feeling someone is there with them helping them navigate a city." For Anti Speed "The faster you go the more screwed up you could get." Click here to view this spot  BEST AD OF THE WEEK - PRINT Comedy Central "Naked" (followed closely by Firenza Tyres & Anti-Speed) Click here to view this ad Guest comments for featured MTV spot "Happymart"
GUEST COMMENTS
November 15, 2006 13:45 (Edited: February 17, 2023 05:19)
 Some background from the directors ... FAMILY Part Jacko's Thriller, part Po Hong's Superette, Happymart is a celebration of the most popular shopping destination in Phnom Xiang XChe. We did this remotely, working with Jo Moore (of WCRS London) in the UK whilst we were still in Australia. It went surprisingly well. Jo is a fantastic creative, especially in the fact that she gave us a lot of room to play. The budget was tight but really we pulled together an amazing crew of people to build the set in a tiny amount of time. Every product was designed from scratch and the 'Supermarket' was built inside the soon-to-be-demolished Lane Cove Bowling Club. We felt that Happymart needed to be placed in a mythical location somewhere between Korea, Japan, China and Russia (is that Mongolia?) somewhere timeless and placeless, harbouring a style somewhere between the 1960s and now. A place where Communism and the West once met, shook hands and then quickly wiped their hand on a tissue. Happymart has extended its opening hours 'til 3pm Weekdays and now opens 9-11am on the first Saturday of every month. It still offers the largest choice of stingray in the Far East - for four consecutive years. MTV UK celebrates this fine achievement with a series of television promos highlighting some of the favourite customers and staff of Happymart. Together they join in traditional dance to mark such an auspicious occasion. Happy Family go Happymart! Go to the main page or click here to view this spot Stunning stuff from Mother London & Looking Glass Films (LA) Sumptuous new Coca Cola work for the Christmas season from Mother. Impressive! Click here to view this spot
AUSTRALIA
November 15, 2006 09:44 (Edited: February 17, 2023 05:19)
 New work from DDB Sydney and Film Company äht From the film co ... Perry Westwood directed DDBs new spot for the Colorectal Foundation entitled Conversation Killer. Getting guys talking openly about personal health issues is difficult enough but getting guys to let someone look up their back passage is probably one of the most challenging advertising propositions one is likely to encounter. The ad follows Rob, an everyday guy who in a series of cringing faux pas, graphically explains his more intimate areas and the perils of not getting screened for bowel cancer. Unusually for the subject matter this is a funny and subversive ad, designed to get everyone talking with a very serious call to action that could potentially save thousands of lives. Click here to view this spot New Lux work from Santo, Buenos Aires Bent Image Lab, Portland, has animated a new Lux spot for Santo, Buenos Aires. Click here to view this spot Boobs ... a couple of very different messages.
TV
November 15, 2006 09:29 (Edited: February 17, 2023 05:19)
 From Rainey Kelly Campbell Roalfe/Y&R London. This commercial appeared in UK cinemas in October/November Breast Cancer Awareness Months, supported by postcards and posters in the foyers. Click here to view this spot  And from Clemenger BBDO Sydney: Click here to view this spot New anti smoking work from Ground Zero The California Department Of Health Services finding new ways to warn of the dangers of passive smoking. Click here to view this spot New Gatorade work goes long formatFrom SAVAGLIO/ TBWA, Buenos Aires This one's from a while back, but it's clever stuff & we don't get nearly enough work from the Latin countries. Don't stop watching half way through though. Click here to view this spot More on the Club Internet series.
Right now, television viewers in France are experiencing the results of a collaboration that took place between two complicated and fascinating sets of brothers. Brought together by the agency DDB Paris, The Bogdanov Brothers and The Perlorian Brothers, each no strangers to controversy in their respective fields of theoretical astrophysics and very short filmmaking, met in Paris and Prague to develop a series of surreal spots for France's Club Internet, titled "Video Store", "VCR", and "Foot". (Shot in the same soundstage right after the new James Bond film Casino Royale).
The result is a mixed-up, peculiarly Perlorian fantasy world where an individuals inner frustrations become physically manifest in wildly destructive episodes stemmed only by the Bogdanovs' timely high-tech interventions. The Bogdanovs and Perlorians had long on-set discussions late into the night on quantum theory and the origins of the universe. They are talking about collaborating further on some advanced physics research projects. http://www.theperlorianbrothers.com  Here are the other Club Internet ads that go along with the one on the main page. this one is "VCR": Click here to view this spot  ...and this one is "Video Store": Click here to view this spot  Firstly there's this one ... "Gears of War", using the brilliant Gary Jules cover of "Mad World": Click here to view this spot  Then there's the new series for XBOX Live - Gamer Zones. Here's one of them: Click here to view this spot New from Thomas Thomas Films & CHI LondonNew work from Zig Toronto & Untitled. "Why use a realtor to buy your home, when you could hire a personal trainer?" Click here to view this spot  It's always good to see what's happening in Asia, so here's one from Creative Juice G1 Bangkok. Click here to view this spot |
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