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Seen and noted
 We all love our smartphones. And while it's never a good idea to use them on the road, we need them with us everywhere we go, right? That's why Holden has teamed up with creative partners AJF Partnership to have some fun exploring the seamless integration between the new Holden Trax and our biggest can't-be-without-it obsessions.VIEW THE SPOT The Hindu Newspaper: A tale of two cities The Hindu Newspaper in India wanted to awaken every citizen, who is also a potential reader of the Newspaper, by demonstrating the two sides of the city of Bangalore like never before. One blessed by mother nature with a thousand lakes and evergreen gardens. The other cursed and torn apart by the woes of human density in a concrete jungle. And the lines are blurred between the two cities gridlocked by traffic jams, garbage dumps, potholes, pollution, vanishing lakes and worse. J Walter Thompson created the unique mobile code that was cracked for two different videos to run parallel at the same time on one interactive video platform, viewed by simply switching the orientation of your mobile phone screen, from landscape to portrait or vice versa, inviting every citizen to see the change or share and be the change that you want to see in your city. The more the interactive mobile video was shared, the cleaner the view became on which city every citizen wanted to live in. A newspaper had delivered an important wake up call to every hand held device that "Real Change is in your hands. DIY"VIEW THE CONCEPT  DAVID Miami has released this new Flame-Grilled campaign for Burger King. Since 1954, more Burger King restaurants have burned down than any other fast food chain. Thatâs what happens when Burger King won't sacrifice the taste of grilling over an open flame. These ads will appear in print, showing photos of Burger King restaurants in "Italy," "Oregon" and "Pennsylvania."VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  During the 89th Academy Awards, Walmart premiered three films made by Hollywood directors Antoine Fuqua, Marc Forster (Tool of North America) and filmmaking partners Seth Rogen & Evan Goldberg. Walmart and creative agency Saatchi & Saatchi New York challenged these directors to each make a one-minute film based on the six items of a single Walmart receipt (bananas, paper towels, batteries, scooter, wrapping paper and video baby monitor). In its first-ever sponsorship of the awards, Walmart wanted to celebrate creativity and storytelling, and encouraged the directors to bring their different styles and individual voices to their stories. In short, Walmart wanted to create a campaign suitable for the Oscar stage.VIEW THE BANANAS TOWN SPOT VIEW THE LOST FOUND SPOT VIEW THE GIFT SPOT  The latest film created by Ogilvy Mumbai for Star Plus is a tribute to all the dads and their daughters who have been beacons of change for others in society. The film features Gurdeep Singh, a sweet shop owner in a small town. When a customer notices that business is booming, he praises Gurdeep Singh. In all modesty, Gurdeep attributes the success to his children who have taken the business online. Now the customer takes it for granted that the children are boys, so he is surprised to see two young girls supervising the delivery of online orders. But the bigger surprise is when the customer walks outside the shop and sees the changed signboard.VIEW THE SPOT XINCAFE: Sonic Sweetener In China, obesity is social problem. Overconsumption of sugar is one of the reasons. Lack of awareness on this problem is a contributing factor. In order to help people reduce their sugar intake and enhance awareness of the overconsumption of sugar, Beijing Dentsu Shanghai created 'Sonic Sweetener'. Based on the research and support from Dr. Charles Spence at University of Oxford, Beijing Dentsu created a soundtrack that helps focus attention to sweet tastes in food and drink, it makes it taste sweeter as a result. XINCAFE is a cafe and creator's space in Shanghai. They have always paid attention to the diet habit of younger generations in China, and also support innovative technologies.VIEW THE CONCEPT  Rolex are "Celebrating Cinema" in this year's Oscar spot showcasing iconic movie moments where watches starred. Agency: J Walter Thompson New York.VIEW THE SPOT  Wieden Kennedy London releases a new campaign 'Up' for the new Honda Civic, featuring Imogen Horrocks, rising star of the climbing world and a member of Team Great Britain. VIEW THE SPOT Barkitecture What do you do when you want to launch a new product? You find out about your target market. This fascinating documentary from New Zealand agency True follows the staff at leading research agency Market Impact as they help us gain some valuable insights.VIEW THE SPOT NN: It's Different When It's Yours The 30 second spot celebrates the optimism of a casino's CCTV Operator. Although he is in the vexatious position of having to watch countless casino goers having fun and winning jackpots through CCTV screens from the back office, with only his pet fish for company, he isn't grumbling. Agency: Lucky GeneralsVIEW THE SPOT Nossa: Old Website Funeral NOSSA, Lisbon has created this homage to their old website, which has brought the agency so many joys, awards and new clients. This self promotion campaign filmed entirely with Nossa's staff mark's their "Old Website Funeral."VIEW THE SPOT Libresse: Vagina Varsity Libresse and Net#work BBDO, Johannesburg decided we had to get people talking about, and understanding, what the product is for. The vagina. Welcome to"Vagina Varsity." A month-long, no holds-barred course to teach students everything they need to know about their vaginas, because being a vagina-haver, doesn't make you a vagina expert.VIEW THE SPOT  Xebec Xommunications, Pune has released this print campaign Sharandhar which can cure your sleeping problems.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Kenya Wildlife Service: Find The PoacherDU : La La Land Fill up the theatre says Leo Burnett DubaiVIEW THE LA LA LAND AD VIEW THE SILENCE AD VIEW THE ROGUE AD Nissan Navara: Rumble In The Desert During its last trip to the desert, the Nissan Navara had an encounter from a different world, a snowmobile! It had to show this challenger who is the toughest of them all.Agency: DigitasLBi VIEW THE SPOT  L'Oreal Paris prides itselve on being inclusive and diverse, because we believe everyone is worth it, whoever they are, wherever they're from. Agency: McCann London.VIEW THE SPOT McDonald's: Middle Seat The spot follows an endearing young girl called Milla over the course of several car rides. In a sight younger siblings from across the country will find familiar, Milla is perpetually relegated to the middle seat. She spends these car rides hemmed in by a succession of less-than-appealing travelling companions including her two boisterous older brothers, bags of potting mix, and an overly-affectionate English Sheepdog. Agency: DDB New Zealand VIEW THE SPOT Dnata Travel: Yoga Retreat TBWA/Raad Dubai has created this campaign for Dnata Travel because VR has been taking over the world. It has made its way to millions of homes as it becomes evermore accessible, it keeps getting better and more real every time, to a point that some experts are even suggesting it will replace actual traveling one day! But the truth is simple.VIEW THE YOGA SPOT VIEW THE OKTOBERFEST SPOT VIEW THE SURFING SPOT  After more than 5 years of absence, Ubisoft via DDB Paris relaunched the"Tom Clancy's Ghost Recon" franchise, a military tactical shooter.In "Wildlands", you control 4 elite soldiers called Ghosts. Their objective: take down a Bolivian cartel.VIEW THE SPOT  This commercial from Gorilla for the Australian iconic food and drink cooler Easy opens on an aerial shot of a vehicle driving along a bumpy dirt road.VIEW THE SPOT Guest Judge: Tzur Golan, CCD/partner, M&C Saatchi, Tel Aviv
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 27, 2017 13:07 (Edited: February 17, 2023 05:19)
 This week's guest judge is Tzur Golan, chief creative director and partner, M&C Saatchi, Tel Aviv, Israel. My two choices for the TV category represent the two extremes of the category. The first is a long commercial with high production value and the second is low-budget and short. The first is inspiring and contains insight about life while the second shows product benefit with the smart use of a trend from the past. READ MORE  Equal Love is a controversial topic at the moment. Should all Australians, regardless of their gender and sexuality, be allowed to marry? We think so. This film explores the theme of 'free choice' using a simple "very Australian" metaphor BBQ or Tomato Sauce? VIEW THE SPOT  Sometimes, to tame a"Monster," you have to unleash one of your own. In an epic battle of wills between man and beast, the powerful 354-hp Audi S5 coupe proves to be the ultimate secret weapon. Prepare to step into the arena as Audi delivers another show-stopping performance.VIEW THE SPOT  FCB Inferno, London has created this spot for Sport England about all the women who are jiggling, sweating, lifting, taking a breather or however they do it, because we think it's phenomenal.VIEW THE SPOT Time To Change : Be In Your Mates Corner 1 in 4 of us will fight a mental health problem this year. So if your mate's acting differently,"Be In Your Mate's Corner." Agency: Ogilvy & Mather London.VIEW THE SPOT Method & Madness Irish Whiskey Launch A launch campaign from The Public House for a new whiskey brand from Irish Distillers Limited. VIEW THE SPOT Indicator : Voice For Victims The campaign from Bates CHI titled #voiceforvictims encourages women to speak up against everyday abuse and violence.VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Edeka: Eat Like The Person Want To Be Jung von Matt Hamburg has created this spot for EDEKA supermarket about "Eating Like The Person You Want To Be."VIEW THE SPOT Legoland Florida Resort:Quest To Legoland A GPS built for kids that starts the LEGOLAND adventure the moment families leave home by transforming the drive into a LEGO-themed ride. In Quest to LEGOLAND, as kids travel to LEGOLAND Florida ResortVIEW THE CONCEPT Drug Free Kids Canada: The Call That Comes After FCB/Six, Canada has created this interactive campaign for Drug Free Kids Canada about talking to your children about high driving even though it isn't easy but The Call that comes after can help. VIEW THE CONCEPT Hotelscom: Winter Swear Jar J. Walter Thompson Canada has created this campaign for those Canadians that canât stand winter by creating the "Winter Swear Jar," So for every profanity-laden, anti-winter tweet Hotels.com find on Twitter, weâll add a quarter to our Winter Swear Jar. Each time the Jar reaches $1,000, weâll turn it into a Hotels.com Gift Card and give it to one lucky Canadian. They can use it to book a room somewhere warm with Hotels.com.VIEW THE CONCEPT  McCann Tel-Aviv has created this print work showing off Volvo V40's external air bags for "Pedestrian Protection."VIEW THE AD Toast Ale: Raise A Toast To celebrate National Toast Day, the UK's first bread to beer ale today launches a Crowdfunder to allow them to add to their range of eco-friendly beer. Toast Ale uses unsold, surplus fresh bread, otherwise thrown away by bakeries and sandwich makers to create its popular taste. The innovative craft beer company founded by Tristram Stuart, Feedback founder aims to significantly reduce the scandalous 46 million slices of bread currently thrown away every day.VIEW THE AD Heineken : Famously Keeping It Cool For Over 150 Years WE ARE Pi has created this "Best'Dam welcome" campaign, inspiring visitors to make Heineken Experience the first stop on their trip to Amsterdam. Which is introducing tourists across the world to the famously warm welcome of the Heineken Experience and it's staff. Heineken Experience is a place where people can not only learn about the rich heritage of the Heineken brand, but also get a rich, interactive, experience of the modern brand as it strides boldly into the future. VIEW THE COOL AD VIEW THE STAR AD VIEW THE DAM AD VIEW THE BIGGEST AD VIEW THE BEST AD |
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Khanna Reidinga, Amsterdam spot for the NN Group
I TO NIJE SVE! Croatia has illustrated this print ad for the 
Scanad Kenya has created this print ad for Kenya's Wildlife Service.
Burrell / Chicago spot for McDonald's
The sumo boys take to their Bajaj Motorbikes in a spot from Ogilvy & Mather Mumbai
Toyota lets you "Adventure Anywhere." Agency: Saatchi & Saatchi LA.