Seen and noted
Celebrating how far women's sports have come Nike "Voices" via Wieden + Kennedy Portland features elite athletes who defied convention Lisa Leslie, Marlen Esparza, Joan Benoit Samuelson, and Diana Taurasi wanted to play sports so badly, they made their own rules. Today's young girls are expressing the pros' same sentiments. Now they make the rules.
VIEW THE SPOT How to park in the paper
The Jupiter Drawing Room Cape Town used the columns and paragraphs of a newspaper article to illustrate the point that `park assist' lets you fit into tight spaces. As newspapers are reluctant to let advertisers intrude on any editorial, some smart negotiating by our media department saw the ad being run in a motoring supplement in two major South African newspapers. The separate elements were supplied to the newspaper, which in turn placed them in the relevant sections of the article.
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Venice-based visual effects studio The Mission proves chocolate and caramel to be an industrious combination in the VFX-laden :15 'Teamwork' for Hershey's out of Arnold, NY. The spot features the iconic Kiss, now infused with caramel, heaving blocks of the golden confection into a warming vat. The animation portion of the spot was directed by The Mission's Piotr Karwas.
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Longhorn Network came to the University of Texas,Texas Creative with the task of developing a campaign rooted in fandom that would make a positive emotional connection with fellow Longhorns. Together, after extensive review of the brief and LHN demographics, we determined the "rabid fan" that we were tasked with showcasing was not so much the painted-up-screaming-guy in the stands, but more the everyman fan that is so passionate about Longhorn pride, that they find ways to interject epic fandom into their everyday life.
VIEW THE LITTLE SPOT VIEW THE HOMESICK SPOT VIEW THE SHOOT SPOT Dry humour on April Fool's Day
At Savanna, we're known not only for our dry cider, but also for our dry sense of humour. So on April Fool's Day, DraftFCB Cape Town decided to show people just how dry we really are
VIEW THE SPOT How to spot a rugby fan
The seven month-long Vodacom Super Rugby tournament requires huge amounts of passion and dedication from both players and fans. This new Vodacom spot via DraftFCB Cape Town salutes the supporters with 'super gees' (super spirit), whose dedication to their team goes above and beyond a jersey and cap on game day.
VIEW THE SPOT Breaking the sand barrier
Wieden+Kennedy Amsterdam is proud to announce the launch of 'We All Make Progress', their first campaign in partnership with GE Middle East, North Africa and Turkey (MENAT).'We all make progress' is designed to place GE in the driving seat of substantive progress in the Middle East, by celebrating the tangible, human benefits of its technology. Launched across the region in June, the campaign debuts with seven print executions that showcase a unique perspective on real GE technology. And, while the photographic style creates a sense of awe at everything GE accomplishes across the region, the copy uses accessible language to explain the real benefits of its technology.
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What do you need to trust someone? Maybe 45 years of relationship.As this campaign by Y&R Lima suggests.
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In this spot for client Manulife, from DDB Canada the VO asks "if you can't cover the bills who will?"
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Y&R Sao Paulo show how house cleaning is no longer in your hands.
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Fevikwik the instant adhesive works faster than anything in the world. Agency: O&M Mumbai.
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The First Call Fund raises funds to give disadvantaged school children access to the performing arts. This fundraising mailer, developed by Ogilvy Melbourne, demonstrates how seeing a live show or performance can fuel a childâs imagination.
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'Ethel's Brew,' is a beer DDB created for the Cannes Lions International Festival of Creativity, which came to a close last Saturday. Ethel's Brew was an opportunity for DDB to showcase its creative muscle through the development and launch of a product with an intriguing brand story. While ostensibly "Ethel" was an 88-year-old Brooklyn woman reinventing her life by following through with a lifelong passion to become a beer brewer, in reality, Worldwide Chief Creative Officer Amir Kassaei and his team were responsible for the launch of the beer brand, including the creation of Ethel's story, her home decor and fashion, and even Seth, a grandson to lead her beer's marketing efforts. Ethel's Brew was supported by hilarious videos and posters that embraced the concept of GILF in an exceptionally creative brand (visually represented inthe flamboyant, 70s-inspired packaging). Most of the marketing efforts for Ethel's were encompassed in a digital marketing campaign, including social media engagement on Facebook, Twitter, Tumblr, etc., a âPR campaignâ introducing Ethel, and outdoor ads in Cannes, France. You can take a look at Ethelâs website and social media presence at ethelsbrew.com
VIEW THE SPOT Welcome to Roachville
TBWA Hunt Lascaris Johannesburg's brief was to conceptualise an outdoor campaign that illustrates that Doom Fogger gets into every nook and cranny, killing insects before they get too comfortable. Using cracks on outdoor walls, they created a make-believe world, showing cockroaches in different environments. This was achieved by creating miniature furniture and using actual cockroaches to depict real life scenarios inside the cracks.
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Go for Sporting Gold. A winning blend of british Hops.
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KFC has unveiled its latest dish in Vietnam, 'Big 'n Juicy', a campaign created by BBDO Vietnam. The two TVCs highlight not only the innovative cooking method that keeps the meat tender and juicy - coined 'foilicious', but also the surprisingly large portion of roasted chicken leg served.
VIEW THE FIRST SPOT VIEW THE SECOND SPOT Sony pays homage to lovers of entertainmentDid Chipotle deserve to win the Cannes Film Grand Prix?
It's nearly a week after the end of the Cannes International Festival of Creativity, you've had time to mull over the winners, so do you agree with the judges that Chipotle 'Back to the Start', via CAA Los Angeles, was worthy of the Cannes Film Grand Prix?
Or do you think it should have gone to The Guardian 'Three Little Pigs' from BBH London? Or Canal 'The Bear' via BETC Paris? Or what about the hilarious BGH Air Conditioners 'Dads in Briefs' via Del Campo Nazca Saatchi & Saatchi Buenos Aires? Or Doritos 'Dips Desperado' via AMV BBDO London? Or none of the above (nominate your own Grand Prix choice). VOTE NOW Gum with talking dog flavour
To launch Stimorol Mega Mystery, Ogilvy, Cape Town created a guess the flavour promo, with a difference.Rather than asking for ordinary flavours, like pineapple, we asked people to suggest the weirdest flavours they could think of.Kung Fu flavour? LOL Cats flavour? Revenge Flavour?
The best suggestions were then featured on our Facebook page, in the form of these online videos.People could also vote for their favourite bizarre flavour.The bizarre flavour with the most votes at the end of the campaign will be printed on the pack and officially launched, forever. VIEW THE INVISIBILITY SPOT VIEW THE POPSTAR SPOT Roadshow takes a goat cheese detour
"Freshpedition" is the name of the new GE Appliances multimedia advertising campaign created by BBDO New York to help introduce the new GE French Door refrigerator. And it's unlike anything in the household appliance category.The campaign consists of a microsite (www.freshpedition.com), TV, five webisodes, social media, digital ads and more and features chef Ben Sargent (host of Hook, Line & Dinner on the Cooking Channel) and real-life GE engineer Justin Berger as the two embark on a 2,000-mile odyssey to the barren deserts of West Texas. Their mission: to deliver a fully stocked, generator-powered refrigerator as a surprise to Ron Thompson, a homesick wildlife biologist who's been doing research in the area for months on end. From beginning to end, it's the "ultimate torture test" all while providing the sense of adventure and drama worthy of a great reality show.
VIEW THE SPOT Housewife wrestles with hormone problem
Applegate, makers of organic meat, asks, "What's in your hot dog?" Then makes a hilarious case through Taxi, New York for why you'd probably be better off with one of their organic hot dogs instead.
VIEW THE MOOSCLES SPOT VIEW THE STEAK SPOT VIEW THE SHOT SPOT The 1987 can man returns
CASE STUDY: As an unconditional supporter, Steinlager has been through the same highs and lows as the fans for the last 25 years. While New Zealand has had that one magic moment, it's been a long time between drinks since they've tasted glory. This spot from DDB Group tells the story of a man and his can, and the journey they've all been through to get to this moment.
VIEW THE CONCEPT There's more joy on dry land
A radio campaign from FoxP2 Cape Town for Property24.com, demonstrating that buying a house is still the safest investment you can make.
PLAY THE BOAT SPOT PLAY THE FOOTBALL SPOT PLAY THE WINE SPOT Dollars to rupees the closer you get
Billboards that change currency as you get closer to the billboards. Agency: McCann Worldgroup Mumbai.
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The juices of Amecke are so nicely processed and securely packed that the vitamins remain preserved for a long time. They just feel comfortable in the pack. To show exactly this, McCann Erickson Dusseldorf take up the point of "home sweet home" and the inside of every Amecke package is transformed into the wonderful and safe home of the vitamins.
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To launch the Focus ST we planned a commercial shoot where two ST's would go head to head through the streets of Key West. Team Detroit asked fans of the ST to film the event with their digital cameras and smartphones and upload their footage to our website. Soon we realized that we didn't need to use our own footage at all and our commercial went from having one director to having thousands.
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I AM NOT A VIRGIN is a new denim company that focuses on FIT first and the PLANET second. IANAV makes denim from a 75% cotton and 25% recycled synthetic which includes brown beer bottles.Here's their in house spot.
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The visual realization of this new brand claim for BMW was created by director John Dolan, agency ]nterone in Munich and academy award winning DOP Dion Beebe. the whole model range of BMW cars have been shipped to Cape Town for a shooting full of fun and special effects
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JWT and Samsonite have launched a new regional âStep Outâ campaign that captures that bold, aspiring spirit of breaking out and progressing forward, whether itâs to achieve another landmark, to embrace an inner desire, or simply in search of something new.
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This poster was produced to alert women that drinking whilst pregnant can be harmful to their unborn baby.
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If you don't wear a tie to work, you haven't got a proper job. That's what most mums think. They'll never understand advertising. And no matter what household brand you've worked on, it doesn't compare to the 100m Swimming Badge you won back in school. So what can you do to make mum proud again? Win a Fresh Award of course. That was the idea behind McCann Birmingham's 2012 Fresh Awards identity. The campaign uses actual mothers of well-known UK regional Creative Directors to get across their disappointment in their offspring's chosen career.
VIEW THE MRS McSWEENEY SPOT VIEW THE MRS BOGG SPOT VIEW THE MRS RICH SPOT BMW M5 High Performance Art spot goes viral
The world's fastest sedan recreates super slow-motion bullet footage on a much grander scale. The result: High Performance Art. The spot has had over 2 million views in under 4 days.
VIEW THE SPOT Guest judge: Bruce Henderson, Chief Creative Officer, G2 USA
This week's guest judge is Bruce Henderson, Chief Creative Officer, G2 USA.
Google Docs: Hall & Oates was far and away my favorite. A lot of ads use popular music in an offhand - and arguably lazy - way. This concept, while deceptively simple, bakes the song and the nature of the duo act into what is effectively a fun and engaging product demonstration. It's hard to do, and in this case it's a home run. READ MORE How they cut the hair down there
A Playboy spot created by Y&R South Africa directs the viewer to think about the centrefold over the years
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