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Seen and noted

OPSM: The same day a million different ways

 TV   AUSTRALIA    September 30, 2014 21:17 (Edited: September 30, 2014 11:17)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d3d0_0000.png&width=200A new spot for OPSM via Saatchi & Saatchi, Sydney, directed by Patrick Fileti via Collider.

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Guest Judge: Bram Holzapfel, DDB + Tribal Worldwide Amsterdam

 GUEST JUDGE /BEST AD OF THE WEEK   WORLDWIDE    September 30, 2014 18:43 (Edited: September 30, 2014 08:43)
https://www.bestadsontv.com/news/upload/Bram Holzapfel2.jpg
This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam.

It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week.

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Fendi: Accessories

 TV   ITALY    September 30, 2014 17:43 (Edited: September 30, 2014 07:43)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1bb56_0003.png&width=200Fendi Film for the woman 2014-15 accessories collection.The film was design and directed by Carolina Melis and commissioned directly by client - Fendi Roma.

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Volvo XC60: The Swell

 TV   UK    September 30, 2014 17:41 (Edited: September 30, 2014 07:41)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5e346_0000.png&width=200Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to 'seek feeling' a dramatisation of Volvo’s human-centric ethos. The quietly epic film a global TV campaign for Volvo's existing XC60 model is a shift in tone for the car manufacturer.

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Seafolly : Stay Forever

 TV   AUSTRALIA    September 30, 2014 17:36 (Edited: September 30, 2014 07:36)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3a820.png&width=200A web film from the Monkeys for Seafolly smimwear

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Domo: Wrap Your Love

 WEB FILM   ISRAEL    September 30, 2014 17:32 (Edited: September 30, 2014 07:32)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9199c_0002.png&width=200"Rosh Hashana", the Jewish new year's holiday is a holiday known for family gathering and gift exchanging. This year, in order to promote Domo the Israeli home accessory chain, we've launched a digital-physical tool that allows customers to print personalized gift wrap with the picture of their loved ones.Agency, Ecaliptoos

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McDonalds: Wake Up

 RADIO   CANADA    September 30, 2014 17:28 (Edited: September 30, 2014 07:28)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200A new radio commercial from Cossette, Canada to promote McDonalds coffee.

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Sunat: Jeans

 PRINT   PERU    September 30, 2014 17:19 (Edited: September 30, 2014 07:19)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FSep%2Ftn_65946_SUNAT+JeanALTA+English.jpg&width=200Agency Causa, Peru anti smuggling print ads

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Burt's Bee: Uncap Flavor

 TV & PRINT   USA    September 30, 2014 17:06 (Edited: September 30, 2014 07:06)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/7e8bd_0000.png&width=200Aside from its traditional role as a solution for chapped lips, many new lip balm users now view its many flavor varieties as badge items.In its first-ever television advertising from Baldwin&, Burt's Bees highlights flavor selection.

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Breast Cancer Foundation: Social Media

 POSTERS & ONLINE    September 30, 2014 06:42 (Edited: October 05, 2014 00:00)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2014/Sep/tn_65928_Breast Cancer Foundation_facebook.jpg&width=200Ask women what's the first thing they check in the morning, and more often than not, it's Facebook, Twitter or Instagram. The Breast Cancer Foundation (BCF) in Singapore wanted to remind women of the importance of regular breast self-examinations in the midst of their busy social media lives. DDB Group Singapore designed posters that featured social media logos with a twist. At first glance, the graphics resemble the famous logos. But on closer inspection, we realize each logo shows a hand doing a breast self-examination. The copy urges the reader to spend time checking her breasts instead of social media. To engage the digitally savvy as influencers to drive awareness, BCF and DDB Singapore also launched an online appeal to Facebook, Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.

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Optus: Clever Buoy

 INTEGRATED   AUSTRALIA    September 30, 2014 05:21 (Edited: September 29, 2014 19:21)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/439e9_0002.png&width=200Optus has Australia's second largest telecommunication's network. M&C Saatchi Sydney's task was to improve consumer awareness and brand perception, by changing the conversation from the size of the Optus Network to the amazing things it can do. In response they developed Clever Buoy. A smart ocean buoy that detects sharks and sends instant alerts to lifeguards via the Optus Network. Traditionally sharks are difficult to detect using sonar and no such detection technology exists anywhere in the world. So they developed a breakthrough method specifically calibrated to detect the shark's size, and unique movement. Once a shark has been detected, a real-time message is transferred via Optus' Inmarsat satellite to the lifeguard towers. This data is also shared with scientists and researchers in Google .

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Delta Lingerie: Granny's Underwear

 TV   ISRAEL    September 30, 2014 00:32 (Edited: September 29, 2014 14:32)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3fa9c_0000.png&width=200Wear your age underwear says ACW Grey Tel Aviv

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NSW Government: Stop Before It Gets Ugly

 TV   AUSTRALIA    September 29, 2014 18:40 (Edited: September 29, 2014 08:40)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3802b.png&width=200JWT and director Michael Spiccia have produced a powerful new campaign for the NSW Government. The two spots tackle alcohol fuelled violence in a evocative and unique way. Aimed at 18-35 year olds, the spots encourage young drinkers to consider not only their own drinking habits, but also those of their friends. The campaign will run throughout the summer.

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Peugeot: Park Assist

 PRINT   BRASIL    September 29, 2014 18:07 (Edited: September 29, 2014 08:07)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FSep%2Ftn_65905_BOARD.jpg&width=200Y&R Sao Paulo created a sound beeping ad in magazines to promote Peugeot's park assist

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Interval House: Alternate Ending

 TV   CANADA    September 27, 2014 19:39 (Edited: September 27, 2014 09:39)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9195c.png&width=200In the wake of the recent burst of social media conversation surrounding video evidence of domestic abuse, this video campaign from KBS+ Toronto seeks to steer the discussion towards how to end violence against women. It provides a way for people to help alleviate the problem by creating a video with a message that should be shared on social networks.

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Three Mobile: Three Little Words

 TV   IRELAND    September 27, 2014 19:34 (Edited: September 27, 2014 09:34)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb86e8_0000.png&width=200A romantic spot from Boys and Girls Dublin for Three Mobile

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Gatorade: Made In New York

 TV   USA    September 27, 2014 19:29 (Edited: September 27, 2014 09:29)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd1ee8_0000.png&width=200A 90-second tribute from Gatorade to Derek Jeter, the New York Yankees superstar who is retiring this year. Agency: TBWAChiatDay, Los Angeles.

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Peugeot: Alerts

 POSTERS   BRASIL    September 27, 2014 19:20 (Edited: September 27, 2014 09:20)

Mini: Leg at the Horror Show

 AMBIENT   PORTUGAL    September 27, 2014 19:15 (Edited: September 27, 2014 09:15)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FSep%2Ftn_65888_Mini-leg+2.jpg&width=200Why would you need two legs? To communicate the MINI with an automatic gear box during the International Horror Film Festival, Lisboa Normjean Lisbon showed you only need one leg to drive a MINI with an automatic gear box. The solution was to drop in to the lobby floor of the theatre realistic left legs with the message: "Why would you need two legs? Mini with automatic gear box from 21.950"

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Caravalho Hosken: The Social Home Tour

 DIRECT MARKETING   BRASIL    September 27, 2014 19:10 (Edited: September 27, 2014 09:10)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fce3b3_0001.png&width=200An Artplan Rio de Janerio campaign to help sell property

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SABC: TV Licences

 PRINT   SOUTH AFRICA    September 27, 2014 19:06 (Edited: September 27, 2014 09:06)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FSep%2Ftn_65884_Lada.jpg&width=200Print from DDB South Africa for Television licences

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Schmitten Chocolate: Asking For A Bite A Crime

 TV   INDIA    September 27, 2014 18:58 (Edited: September 27, 2014 08:58)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6e51d_0000.png&width=200Young people today are very comfortable with the sentiment that what's theirs is theirs. In this TVC, from Publicis Mumbai Priyanka Chopra gives voice to that thought.

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Toyota Hilux: Unbreakable Drivers

 TV   AUSTRALIA    September 26, 2014 23:11 (Edited: September 26, 2014 13:11)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F32a70_0000.png&width=200Saatchi & Saatchi's latest campaign for Toyota Hilux will launch on Saturday.

Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux.

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Bundaberg: Men Like Us Like Bundaberg Rum

 TV   AUSTRALIA    September 26, 2014 22:04 (Edited: September 26, 2014 12:04)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa5f0f_0000.png&width=200Bundaberg Rum is the rum that's always dared to be different. It's the spirit of the spirited. And we like it like that. Welcome to Bundaberg. Agency: Leo Burnett Sydney.

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Johnnie Walker: Jenson Masterclass

 TV   SINGAPORE    September 26, 2014 19:27 (Edited: September 26, 2014 09:27)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F51d5c.png&width=200The film was created to promote an exclusive Johnnie Walker driving master-class, run through a new retail partnership with Tesco, and dramatize the experience of driving with a world champion in one of the fastest cars in the world. This is a global campaign created by Iris Singapore launching in the UK initially.

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Nike US Football : Never Finished

 TV   USA    September 26, 2014 19:23 (Edited: September 26, 2014 09:23)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe42fd_0002.png&width=200When the hype machine gets going, Sherman goes harder in Nike's latest football campaign from Wieden + Kennedy, Portland .

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Susan G Komen Breast Cancer Foundation: The Greater Fight

 INTERACTIVE   PUERTO RICO    September 26, 2014 19:17 (Edited: September 26, 2014 09:17)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdcb78_0000.png&width=200Boxing greats Oscar De La Hoya and Miguel Cotto talk about what it takes to win the Greatest Fight. Agency: JWT, Puerto Rico.

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Toyota Aygo: Crazy

 AMBIENT   GERMANY    September 26, 2014 19:14 (Edited: September 26, 2014 09:14)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc5d62_0000.png&width=200In a new prank film for Toyota AYGO, Saatchi & Saatchi Dusseldorf shows the car's playful side by launching 'Aygo Crazy' to appeal to young people who meet the little imperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it's territory. Part of the 'Go Fun Yourself' campaign.

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TG4: Bosco Ceoil

 WEB FILM   IRELAND    September 26, 2014 19:11 (Edited: September 26, 2014 09:11)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc7eac_0000.png&width=200Bosca Ceoil is a new home grown music show on Irish language channel TG4. And its nothing like we have ever seen before with multiple stages, live performances and cross collaborations in front of a live audience. The show is "traditional with a twist." So Publicis Dublin wanted to promote it with a twist too! We got some of Ireland's top musicians appearing on the show to surprise unsuspecting shoppers with an impromptu gig. The result was this charming web film.

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Piau Magazine: Bee

 PRINT   BRASIL    September 26, 2014 18:56 (Edited: September 26, 2014 08:56)
http://www.bestadsontv.com/includes/image.php?image=http://www.bestadsontv.com/files/print/2014/Sep/tn_65867_piaui72dpi_01.jpg&width=200Print campaign from Loja Brasil for piaui, a Brazilian monthly magazine with stories and articles about politics, behavior, arts, and other issues.

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La Maison de la Fort : Bicycle

 TV   LEBANON    September 26, 2014 18:52 (Edited: September 26, 2014 08:52)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ab6a_0000.png&width=200La Maison de la Foret campaign will make you want to pack your stuff right away and head to Bkassine. Change of scenery guaranteed! Agency: M&C Saatchi Lebanon

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Bygma: The Nail Gun

 TV   DENMARK    September 26, 2014 18:48 (Edited: September 26, 2014 08:48)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7380a.png&width=200Bygma wanted to attract more private customers without compromising the high level of competence that attracted so many professional customers.Agency Suzumuchi Denmark

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Thomson: A Film About A Smile

 TV   UK    September 26, 2014 18:44 (Edited: September 26, 2014 08:44)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9306b_0000.png&width=200Beattie McGuinness Bungay London has released this spot for Thomson Airways which star's William Shatner's voice singing Queen's "Bohemian Rhapsody".

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DirecTV: Less Attractive Rob Lowe

 TV   USA    September 26, 2014 18:41 (Edited: September 26, 2014 08:41)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8c405_0000.png&width=200Less Attractive Rob Lowe shows a comparison of Rob Lowe’s DIRECTV service vs. Less Attractive Rob Lowe's cable service. Rob Lowe enjoys 1080p TV and Dolby 5.1 in his home. Less Attractive Rob Lowe loses out with basic cable services and misses out on all the perks DIRECTV service has to offer.Agency: Grey New York

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University of Canberra: Passions

 TV   AUSTRALIA    September 26, 2014 18:36 (Edited: September 26, 2014 08:36)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7f153_0000.png&width=200From OMG Creative a spot for the University of Canberra

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Finnair: Want to Skate At Helsinki Airport

 INTERACTIVE   FINLAND    September 26, 2014 18:32 (Edited: September 26, 2014 08:32)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0e82d_0000.png&width=200Join The Arto Saari Invitational session and get access to totally unique skate spots on the top of the world, at Helsinki Airport.
Visit http://matchmadeinHEL.com and enter the session to match the best of East and West. Agency SEK & Grey Helsinki

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Guinness: In Pursuit of More

 INTERACTIVE   USA    September 26, 2014 18:28 (Edited: September 26, 2014 08:28)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8cf85_0003.png&width=200From starting as a local Dublin ale brewer to shipping porters and stouts as far as Kuala Lumpur, we've been on quite a journey. But what we're most excited about is the work to come. We have a 9000 year lease and we plan to make the most of it.Agency: Quaker City Mercantile, Philadelphia

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Nestea: Big Lemon Fridge

 INTERACTIVE   TAIWAN    September 26, 2014 18:24 (Edited: September 26, 2014 08:24)
http://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/acc32_0000.png&width=200McCann Taipei helped NESTEA bring the "Big Lemon Refrigerator" to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.

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Volvo Trucks: The Casino

 AMBIENT   SWEDEN    September 26, 2014 18:21 (Edited: September 26, 2014 08:21)
http://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F92e5a_0000.png&width=200Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the "The Casino". The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job the natural habitat for a heavy-duty truck. For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks' new video, Agency: Forsman Bodenfors Stockholm

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Harmon Kardon: Dog

 PRINT   INDIA    September 26, 2014 18:11 (Edited: September 26, 2014 08:11)
http://www.bestadsontv.com/includes/image.php?image=http%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2014%2FSep%2Ftn_65858_Dog.jpg&width=200McCann Mumbai created a series of print ads, which showed daily sounds getting muted out, to demonstrate the effectiveness of the noise-cancellation feature. The ads use the imagination of a person facing these sounds, what he'd wish for to drown the noise out, making the situations funny and relevant. The design works simply and humorously to depict noise-cancellation. The art direction has been kept simple to sharply and effectively communicate
the idea.

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