Culture-defining production house Fela has produced the new 'Peaks on Peaks' film for JBL out of Annex 88, directed by Jackson Tisi. Launching its latest version of the wireless in-ear sports earphones, Endurance Peak 3, the ad features basketball superstar Giannis Antetokounmpo musing on the power of music in his everyday life. Using high contrast and creative VFX, Tisi helms a lush and moody film full of symbolism.
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