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Seen and noted
 WorkSafe had a problem. Young audiences knew who they were but werenât relating or connecting to the brand. As the most vulnerable people in workplaces, we needed to find a way to cut through and resonate with an audience who only know the brand from as an authoritative regulator communicating high impact consequential ads.Enter UMM. VIEW THE 5 SPOTS  Paris agency STRIKE unveils new campaign for AIDES, the leading association fighting against HIV/AIDS in France. The campaign celebrates the 40th anniversary of the association. 40 years of perseverance, struggle, and commitment to the health and rights of people living witfh HIV and those most at risk of transmission.VIEW THE SPOT  adam&eveDDB dispel harmful misconceptions about the Paralympic Games in their empowering new campaign for the International Paralympic Committee titled, âThe Paralympic Dreamâ. In an effort to drive global viewership for the Paris 2024 Paralympic Games, the new campaign dismisses the conventional idea that the The striking :60 TV spot - a collaborative effort between adam&eveDDB New York and London - cuts through the condescending tropes, showcasing the Paralympic Games for what it truly is: a high-performance sporting event, serving as an arena for preeminent athletes to exhibit their fierce sporting talent and compete against the best. VIEW THE SPOT KFC: Beyond The Sea This film met the challenge of telling a compelling, fresh KFC taste story without⦠KFC. A tribute to how, specifically South Africans who live far from a KFC, would do âAnything for the Tasteâ. We took a feature film approach; from teaming up with a renowned feature film & series cinematographer to create a signature look & feel giving gravitas to the characters, VIEW THE 2 SPOTS Nedbank: Bank Your Time We felt it was necessary for the dogs to reveal the secrets to changing their terrible seed diet. "Hunger returns." The consequence. Concerned owners looking for the best and healthiest diet. 100% natural.VIEW THE SPOT Fanta: Inflated Memberships As GenZ Job seekers increase, many struggle due to a lack of experience. Todayâs entry-level positions often demand at least two years of experience, with 35% of Linkedln job postings requiring three or more years. How can we turn unremarkable CV's into fantastic CVâs? VIEW THE AD  In China, the phenomenon of people being addicted to mobile phones is getting increasingly serious." In 2023, people used their phones 116.3 times and 7.2 hours daily. The addiction of family members to phones has silenced countless families. Yeco Coco Chicken, a Chinese chain restaurant, released a series of posters titled "Silent Families" on May 15th the International Day of Families. VIEW THE3 ADS  RESPET released a line of specific bones with special cuts to nourish and calm the dog's anxiety, this feeds it and does it good and is part of the brand's family of snacks, which it continues to develop with other products. So that you don't find surprises in your house because your pet hid that bone that it doesn't want to leave behind.VIEW THE AD Pedigree: Adoptable By Pedigree Adoptable is a first-of-its-kind initiative that combines proprietary technology with PEDIGREE®âs global ad reach to turn the brandâs digital ads into ads for shelter dogs, accelerating PEDIGREEâs mission to end dog homelessness.VIEW OUTDOOR  Over 14,000 tons of sunscreen wash off us and into our oceans every year. The problem? Over 80% of sunscreens contain chemicals that bleach and kill coral. Scientists estimate that if we donât make sustainable changes 90% of the worldâs reefs could be functionally extinct by 2030. VIEW OUTDOOR Sapolio: The Guardian Toad This year, Peru is historically facing the worst crisis of dengue. Almost 80% of the population in the most affected areas does not have access to clean water, forcing people to collect water in plastic containers from tanker trucks that distribute it from house to house. VIEW THE CONCEPT  Whoever you are, and whatever your jam, you will Find Your Fit at Anytime Fitness. These audio spots are an extension of the Australian gym networkâs Find Your Fit campaign,PLAY THE SPOT  Reese's is a big deal around the world. But down in Australia they're just another big, loud American brand no-one was paying much attention to. Fact is, it wasn't enough to just get noticed by Australians, they needed to get accepted by them. So they did what every other foreign celebrity does to get Australia's hearts and headlines (including Harry Styles, Post Malone and Lizzo): a shoey. And it was to be the biggest and best one yet.VIEW OUTDOOR Guest Judge: Nick Hulley, joint-CCO, AMV BBDO, London This week's guest judge is Nick Hulley, joint-chief creative officer at AMV BBDO, London. Apple seems to be following a very simple formula at the moment. One product, one feature, one ad. It's leading to a golden run of very memorable work. This week's winner Find Your Friend is a worthy entry into this body of work. READ MORE  Bridgerton is one of the most popular series on Netflix, with millions of fans worldwide. After two seasons, its new season will premiere on May 16th, where we will finally see the romantic resolution between Penelope Featherington and Colin Bridgerton, who broke her heart in the previous season.VIEW THE SPOT  The film opens with a thin & frail 5 year old boy, who is very excited about the prospect of traveling for his mother's âDohale Jevanâ (baby shower ceremony). For reasons unknown, he hides a stainless steel bowl in the luggage before leaving. During the course of the journey, it becomes evident that the boy is physically weak, since he is unable to lift a single bag and gets tired easily.VIEW THE SPOT Mountain Dew: Play The Dew On The Menu might just be the biggest brand youâve never heard of. Recently acquired by Patties Food Group - the packaging, the brand, and the advertising were all over the place. And growth had slowed.VIEW THE AD Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR  The new multi-subject Ad for Archeion, the Italian company dedicated to the digital-security.VIEW THE ADS  Most people are reactive when it comes to taking care of their health. We only worry when something happens to us.Many people are unaware of the importance of disease prevention through a medical checkup, since diseases such as cancer, when detected early, have a solution.VIEW THE 3 ADS  Car ads always reflects stock families in perfect situations. To sell the great space that the new Suzuki XL7 has, we use the differences between family members that ads doesn't always showVIEW THE ADS  In response to Thailand's soaring electricity bills and mass migration from homes to malls due to excessive air conditioning costs, Samsung WindFree⢠air conditioner launched the BILLFREE BILLBOARD campaign. This innovative outdoor initiative, located in the heart of where Thais sought refugeâthe mallâthis was no ordinary billboard. Equipped with an anemometer, it measured real-time wind speeds, engaging consumers in a unique interaction.VIEW OUTDOOR  On The Menu might just be the biggest brand youâve never heard of. Recently acquired by Patties Food Group - the packaging, the brand, and the advertising were all over the place. And growth had slowed.VIEW OUTDOOR Bargain Box: A Kiwi Favourite When you drive around New Zealand, youâll find all kinds of oversized statues that represent the region. Especially giant fruit and veg in towns famous for their fresh produce.So when Bargain Box, a proudly NZ owned and operated meal kit provider, wanted to highlight just how important local ingredients are to them, we created a giant Bargain Box to sit next to one the nationâs most iconic statues in Ohakune â the carrot capital of NZ. VIEW OUTDOOR Bolivar Baby & Kids: Sound Names Sound Names consists in giving babies the opportunity to choose their own names. Taking advantage of the fact that fetuses have developed a sense of hearing by week 29, we turned multiple names into melodies using a music production software tool called piano roll, which gives each letter a specific musical note. VIEW THE CONCEPT Fashion Revolution Germany: The 1 Houtr Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT Pizza Hut: Pete Zahattrollvertising Pizza Hut surprised the digital marketing world with a bold strategy: it created a fake profile named Pete Zahat, sounding similar to "Pizza Hut," to request shoutouts from popular streamers. Developed in collaboration with the independent agency BBA, this cunning tactic sparked a wave of organic publicity as streamers and their followers engaged without realizing the connection to Pizza Hut. In a world where trolling streamers is commonplace, Pizza Hut's move stood out for its ingenuity, proving that innovation remains key to standing out in a saturated market.VIEW THE CONCEPT Rebel Sport : It All Starts Here As New Zealandâs leading retailer for sporting goods, Rebel has seen a lot of firsts. From first soccer balls to first rugby boots, first netball bibs to first basketball hoops - Rebel has been at the beginning of young Kiwisâ sporting journeys for 28 years, sparking their big ambitions and firing up their love for the game.VIEW THE SPOT  Comparing insurance and finances by yourself is a daunting task. And who has the time to sift through all those different options and providers to find the best deal? Well, iSelect does. To relaunch iSelect to Australia, we created a new creative brand platform, âSave Moreâ. A dedicated promise to all Australians, to help them save them effort, money and endless time through iSelect's comprehensive comparison and switching services.VIEW THE 3 SPOTS  Ambiensa is a construction company that always seeks to create promotions so that people can buy their own house, on this occasion, they offered double the down payment.In this way, the need arose to communicate "what it feels like" to pay a fee and make it worth double, just as if Diego Maradona had scored a double goal in the historic match against England in the World Cup Mexico '86. VIEW THE SPOT  These days being up to date with the latest shows is social currency, meaning if you donât have BINGE (home of the worldâs most talked about shows) youâre kinda screwed. âWAKEâ is the second installment in a series of cautionary tales brought to you by BINGE. In this spot we reprise the role of MIKE as the loveable fall guy - this time during a tense wake scene. BINGE YOUâVE EITHER GOT IT, OR YOU DONâT. VIEW THE SPOT  As GWM continues to expand its range of purpose built vehicles, 2024 sees GWM launch their next off-road 4x4 offering in the all-new Tank 500 Hybrid. Launching into a competitive 4x4 segment that has been dominated by mainstay nameplates like the Toyota Prado & Nissan Patrol, The Hallway where tasked with launching this new product with a campaign that would both capture our target audiences attention, whilst at the same establishing the Tank 500 as the newest and most exciting product within the 4x4 category. VIEW THE 3 OUTDOOR  Time passes and with it, opportunities. Every second counts when it comes to knowing how to speak English, not only because of the doors that open, but also those that close when you don't know it. Everyday English Academy's totally fast classes with unique techniques are ideal so that English is not a problem in your life, since in a short time the doors to the United States open like magic.VIEW THE SPOT  Systema has teamed up with Havas Malaysia to raise awareness on gum health amongst Malaysians, coinciding with Gum Health Day on May 12th. Comprising a digital film, website quiz, and roadshow, the multifaceted campaign is designed to urge the audience to prioritize gum care alongside their oral hygiene routine. Instead of simply imparting information on gum care, Havas Malaysia took an attention-grabbing approach to tackle the gravity of gum recession in their film.VIEW THE SPOT Jo Malone London: London At Play Jo Maloneâs latest spot âLondon at Playâ is full of heavy hitters, the film features one of Hollywood's favourite leading men, Tom Hardy and is directed by Sweetshop's BAFTA and Academy Award winner Edward Berger. Shot over two nights in London, the piece celebrates the city and all the colourful characters that go along with it, as Tom Hardy takes the audience on a walk through the beautiful melting pot that is uniquely London. VIEW THE SPOT |
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