Speedo, has partnered with independent creative agency MIRIMAR to create "Go Full Speedo," a global campaign that will serve as a relaunch for the swimwear brand during an Olympic year. The objective is to reclaim the Aussie brand's heritage and status as a global icon. Go Full Speedo is a rallying cry for swimmers worldwide. It's a mindset that represents total commitment in and out of the water. Ads will run in the USA, UK, Germany, France and Australia with media focusing on paid online video, influencer channels such as Meta and TikTok, and athlete-owned social channels. Mirimar produced three films-the "Go Full Speedo" launch film, "Towel Change," and "What Do You Call Them"-along with various cutdowns.
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