Tango launches 'Warden', a new integrated campaign created by agency of record, VCCP London and its content creation studio Girl&Bear. 'Warden' is the latest campaign from Tango as the brand continues on its journey to return to its iconic heritage: Tango's bold adverts of the 90s and 2000s. It follows on from 'Bust', Tango's comedic spot which launched in 2023 and focused on a police raid busting a Tango Dark Berry lab. With the help of the first burst of the campaign, the Britvic brand has seen sales increase +12.8% since last April and Tango is now the fastest growing Fruit Flavoured Carbs brand amongst the top five in its category.
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