Seen and noted

This week's guest judge is Roger Camp, chief creative officer of Publicis & Hal Riney, San Francisco, who oversees all creative for renowned brands including U.S. Cellular, Hungry Man, Vlasic, Blue Cross and Blue Shield (Wellpoint) and AAA. Just prior to taking the creative helm at Riney in 2007, Camp was creative director at Fallon where he developed acclaimed work for Holiday Inn brand and led the agency's latest foray into branded content with the Brawny Academy reality show.
Previously, Camp was creative director at Wieden and Kennedy overseeing the agency's Coca Cola business which included Diet Coke and Powerade, earning top honors in its category at the EFFIES and becoming a provocative case study for the agency. Camp also served as CD on the Miller Brewing business including Miller High Life, and Nike Lab and ACG division of Nike, Electronic Arts, Amazon.com and others.
Before Wieden and Kennedy, Camp was principal and creative director of CampArbues in San Francisco, a shop he founded with former client Eileen Arbues. Clients included E! Entertainment Network, Gordon Biersch Brewing and Critical Path.
Some of Camp's other award-winning work includes the launch of Adidas and Cnet while at Leagas Delaney, The Discovery Channel for Publicis & Hal Riney, as well as Cherry Coke, Little Caesars, Staples and the highly acclaimed work for Fox Sports and Outpost.com while at Cliff Freeman and Partners.
Camp's work has been regarded as some of the best of the last decade. Along with winning every major creative award many times over, including Best of Show at the Clios for an unprecedented two consecutive years, Camp has had the honor of winning more British D&AD awards than any American art director in the show's 45 year history. He has also been named top art director in the country by Boards magazine and been featured on Fox and VH1's Greatest Commercials of All Time.

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For some reason the one piece that stands out most after watching all of them was the simple line in the CalciYum Cat spot that said "kids aren't that smart". That's a great line....

BEST TV
First I have to give some big props to the peeps at Fallon for having 3 spots in here this week.
The Travelers spot was beautifully produced and great music.
The Sony spot was a cool idea but I couldn't get over how annoying the speakers seemed to be to ultimately sell the superior sound experience.
There were some entertaining, but easy jokes in the June spot.
And for some reason the one piece that stands out most after watching all of them was the simple line in the CalciYum Cat spot that said "kids aren't that smart". That's a great line. The spot was ok. Went on a bit too long. But I watched and waited. I feel like there are a million fun ways to play out that line. In this overly PC world where parents and marketers love to talk about how darned clever kids are these days... it was wildly refreshing to present the opposite.

BEST PRINT
Hmmm. The print this week is ok.
I found that the best way for me to judge work is if it makes me jealous. And theres nothing here I'm OVERLY jealous of. The Forte Camel spot is ok. The AnyLock is solid. I guess the one I like best is the "There's Wally" for Tropicana. But again... not CRAZY about this week's crop.

BEST OUTDOOR
Nice outdoor. I like the VW stairs execution. The premise of "getting people to choose the stairs for health" is flimsy, and I've seen other "take the stairs for health reasons" executions... but I still enjoyed the way this one was pulled off. I also liked the Clorets work and VW GTI thought bubbles. Again, I've seen the planted thought bubbles (or speech bubbles) before, but I liked it being over the cars. My favorite of the bunch was the Economist ad. Maybe I'm a sucker for Economist ads, but I thought this one was another very simple, thought provoking iteration of the campaign.