On Blue Monday, dubbed âthe most depressing day of the yearâ, Help for Heroes illuminated London landmarks to shed light on the stigma preventing veterans from accessing the support they need for mental health issues. At the centre of this new campaign created by McCann London and McCann Enterprise and Help For Heroes is the #StigmaClock. Depicting the four-year delay it takes Armed Forces veterans to seek help for psychological wounds such as post-traumatic stress disorder (PTSD), the clock was projected onto the Tower of London in support of veterans suffering in silence.
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