Seen and noted
An evil claw made of vapes represents the grip vaping has on the lives of three young teens. These real stories show the horror of vaping addiction.
VIEW THE 3 SPOTS AAMI: Lucky You're With AAMI
Leading Australian insurance provider AAMI has unveiled a new, far-reaching and long-term brand platform via Ogilvy, reinforcing why it's Lucky you're with AAMI.
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Delivery apps have made it easier than ever before to seek out convenience, leaving the well intentioned food in our fridge to go to waste. Praise Fridge Freestylers reminds Aussies of how rewarding it feels to get creative in the kitchen and use what's already in your fridge, creating a big win for wallets, the environment and our taste buds.
VIEW 3 OUTDOORS Guinness: St Patrick's Day Countdown
For Guinness drinkers St Patrick's Day is up there with Christmas. We created a series of Guinness motifs using beds representing the number of sleeps until the biggest day on the Guinness calendar.
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For Guinness drinkers St Patrick's Day is up there with Christmas. We created a series of Guinness motifs using beds representing the number of sleeps until the biggest day on the Guinness calendar.
VIEW THE CONCEPT The Wholegreen Bakery: The Cardboard Cake
"Let them eat Cardboard?" In a twist on Marie Antoinette's famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Literally.
VIEW THE CAMPAIGN Mountain Goat Brewery: Human Resources
Nutraceutical ads can be a hodgepodge of drab testimonials and elderly people happily walking along the beach. For its brand launch, Epijoint wanted to throw out these tired old category notions and show exactly the kind of refreshing movement its product fosters. So, naturally it landed on an octogenarian blacksmith.
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Our new brand platform for Muffin Break asks people to see the brand differently. Because no matter how rushed you are, everyone deserves a breakation in their day. And we mean everyone....
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For women over 40, a regular breast screen is the best way to detect cancer early and reduce the risk of life-threatening impacts. But South Australian women are still skipping their regular breast screens.
VIEW THE SPOT Johnnie Walker: The Debutante Ball
Johnnie Walker is continuing to take bold steps towards progressing equality with its latest campaign in partnership with Sydney Gay and Lesbian Mardi Gras, Leo Burnett Australia and Herd MSL. With a mission to celebrate inclusivity and empower individuals to embrace their first Mardi Gras experience, Johnnie Walker proudly hosted the Debutante Ball for first-timers. Recognising the diverse and nuanced reasons why some have yet to attend Mardi Gras, the campaign sought to provide a supportive and welcoming environment that celebrated the individuality and diversity of the LGBTQIA+ community.
VIEW THE CONCEPT Palm Valley Coconut Vodka: Jump InPalm Valley is the first vodka on the market made of 100% coconut. That means no preservatives, lower calories and absolutely nothing artificial. Perfect for young influencer markets that like to stay fit and healthy but party at the same time. VIEW OUTDOOR
In Australia, a 'red hot take' is a controversial opinion. So, when Chicken Treat asked us to create a campaign promoting their collab with Frank's RedHot Sauce, we developed this ongoing campaign of daily 'Red Hot Takes' offering opinions on everything from dating profiles to personalised numberplates.
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When weâre talking about freshness, weâre really talking about timing - get the timing just right for stone fruit perfection. And while timing is essential for delicious stone fruit, itâs also essential for most things in life. We had to make an everyday fact more dramatic. To remind people not to put up with unripe stone fruit, our radio campaign highlighted some of the more extreme situations in which bad timing can ruin everything.
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Unique Foods is new brand to the Pie, Sausage Roll and Donut category already heavily dominated buy two major brands. In order to gain strong recognition and leap frog years of consistent branding,
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More Young Australians than ever are experiencing mental illness. As their world becomes a darker place, the Perron Institute are conducting ground breaking research into our brains and genes to unlock the secrets of mental illness and find the keys to brighter places.
VIEW THE SPOT Think Road Safety: Stoned
Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.
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Leveraging off the mania sweeping Australia as Taylor Swift toured, we wanted our customers to know we were Swifty too... pushing Peter Shearer's quick fitting and tailoring service.
VIEW THE AD Hawkes Brewing Co: Game For Good
Hawke's Brewing Co. has unveiled a bespoke gaming machine that donates all of its 'takings' to environmental causes. Built in partnership with creative company The Ministry for Communications & The Arts and technology innovation company Nakatomi, the 'Game for Good' will live inside the brewing company's hospitality venue The Bob Hawke Beer & Leisure Centre.
VIEW OUTDOOR Smooth FM: Absolutely Everybody
'Together in Music: Mardi Gras' extends Smooth FM's recently released brand platform 'Together in Music'. There's no greater expression of unity, or the power of an anthem, than Mardi Gras. In that shared spirit of togetherness, Smooth FM used this outdoor campaign to celebrate Sydney Mardi Gras and Australia's LBGTQIA community. Agency: The Hallway
VIEW THE 4 OUTDOOR DFO: Those In The Know DFO
In response to the growing demand for face-to-face discounted retail, DFO, Vicinity Centres' premium outlet shopping centres, has launched a new brand platform 'Those In The Know, DFO' in collaboration with TABOO.
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Tonight is the earliest start to an AFL Football Season in history.
This opening round of matches has been curiously named "Round Zero". Fans may have been caught short of time to prepare for the new season, but their favourite game day snack food is ready in no time, and will be reporting for business as usual. VIEW THE AD
Rugby League is the biggest sport in Australia. Second only to beer in popularity. Together, they're a match made in heaven. So, to celebrate the highly anticipated 2024 season, Power's, the unofficial beer of Rugby League, sent out a message all footy fans could relate to.
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Say hello to a bold new direction for Nissan in Australia. The automotive brand marks an exciting new chapter with a national campaign celebrating the unique benefits of Nissan's innovative e-POWER technology, alongside a reinvigorated visual identity.
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The bustling ride in. The pre-game meal. Hanging with mates and soon-to-be-mates on the Matagarup Bridge. Every Freo game has a special feeling for fans, its own spicy blend of anticipatory excitement and getting lost in the purple haze. To celebrate the 2024 season, Fremantle Football Club launched a new campaign.
VIEW 3 OUTDOORS Hahn: The Billboard Is A Blackboard
Hahn's low carb and great taste make it the best beer to enjoy post sport. So as part of the promotion for our upcoming Half Court Half Pub basketball event we turned the iconic Taylors Square billboard into a backboard How Good.
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Appliances Online presents 6 outdoor versions advising customers to say goodbye to S#!* appliances
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In 2023, Shameless Media commissioned an audience research study to gain a better understanding of the community they reach. Data and insights company Starburst Insights came back with five key typologies: Bold Explorers, Ambitious Achievers, Homebodies, Compassionate Caregivers, and Social Butterflies. Collaborating with co-founders Michelle Andrews and Zara McDonald, Charlotte White (Video Producer, Shameless Media) wrote out a typical day-in-the-live of each typology, relying heavily on the provided data.
VIEW THE SPOT St John Ambulance: First Aid
Despite the best of intentions, first aid training is rarely at the top of many Tasmanians' to-do list.
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When you walk into any of Winnings nationwide showrooms youâll feel right at home. With world class appliances at your fingertips,
Product Experts to greet you, the aroma of fresh coffee beans and our culinary Masterclasses, you simply wonât want to leave. VIEW THE SPOT
A bold new campaign for NAB dubbed "Wrangle Your Money".
As part of the "More Than Money" brand platform, the latest work comes at a pivotal time as the country continues to grapple with the changing economic climate. Rooted in the idea that NAB supports customers to manage their money when decisions feel wild, the entertaining campaign borrows from cinematic western tropes and is set in the front and back of a baby store. VIEW THE 2 SPOTS Red Rock Deli: Remixed by Pnau
Red Rock Deli have revealed their most ambitious flavour experiment yet via agency Special: a song created with nothing but their signature ingredients. The newest single from Pnau, the multi-platinum, ARIA-awarded act, has been created in collaboration with Red Rock Deli to mark a significant moment where the worlds of food and music collide in the brand's new Awaken Your Senses campaign. Inspired by the trend of sampling unusual sounds, from squeaky doors to pedestrian crossings, Pnau and Red Rock Deli have taken this to new heights, composing an entire track with remixed samples like a chilli 'clap', lime 'synth', sour cream 'tambourine' and chip crunch 'hi-hats'. The process was captured in collaboration with Revolver / Glue Society, Rumble, and Level Two Music. The campaign will be live from March across Meta, Tiktok, YouTube, OOH and Spotify.
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P!NK was coming to Western Australia and our job was to inform the public that public transport travel is included in their concert ticket. We created this tactical poster campaign which appeared on Transperth trains.
Agency: Moonsail. VIEW OUTDOOR
Smooth FM's new brand platform 'Together in Music' is spearheaded by a brand film that shows audiences that the music on Smooth FM is so unifying, not only does it transcend generations, genders, and borders it transcends galaxies.
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With Travis Kelce, the most famous American footballer on the planet, touching down in Sydney to support girlfriend Taylor Swift's tour, 150-year old beer brand Tooheys seized on the opportunity by letting him know that the real football (the National Rugby League) was actually kicking off that very same weekend. The outdoor ran in contextual placements on the route to Swift's 'Eras' tour.
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TAFE SA's short courses are, as the name suggests, short. With some completed in as little as 3 hours, they're perfect for people who are time poor, already working or wanting to try something before committing to a more intensive course. Agency: Showpony
VIEW OUTDOOR Maggi: Seriously Slurpable
In a blind taste test, Maggi Fusian was preferred over the O.G of instant Mi Goreng noodles.We just needed a way to get people to try it to believe it. We built our campaign around the divisive cultural fault line of slurp etiquette to encourage trial. Traditionally, slurping is seen as a compliment to the chef, but to westerners it can be rude and annoying.
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Experiencing the joy of driving is the inspiration behind DDB Sydney's new brand campaign for Volkswagen Group Australia, that goes to the core truth of the experience of driving a Volkswagen. The creative concept is centred around the simple life of a lighthouse keeper working and living on an island. With little reason to drive his car around the small island, it is the mail delivery that gives him the opportunity to get behind the wheel of his Volkswagen and experience the joy of driving.
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