 |
Seen and noted
 A new Quit campaign from Cancer Council Victoria, created by their agency Three Wise Men, delivers important new health information to smokers. The increased risk of heart attack for people who smoke is widely known, but this campaign tells why in a graphic demonstration.Inhaling cigarette smoke causes a smokerâs blood to become sticky within 10 minutes. VIEW THE SPOT Senior Creative : There's A Better Way to Learn Parents would do anything to keep their kids safe on the road, our bubble boy a relatable and hilariously disarming symbol of the lengths they would go to.Fortunately, Keys2drive lessons for both learners and parents offer a better solution. Parents get peace of mind and kids get the freedom they desire. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE AD Ebay: Get It For Less Tuesdays eBay's playful Posties are back for the third year in a row and this time, things are getting weird. The campaign, via CHE Proximity, launches eBay Tuesdays; a weekly day of deals where the country's favourite items cost even less. The 30 and 15 second films see veteran postie, Samantha, and her fresh-faced intern, Ernie, arrive at an office thatâs got a serious case of deja vu thanks to eBay Tuesday's irresistible deals.VIEW THE 30 SECS SPOT VIEW THE 15 SECS SPOT  Nature Play WA is part of the international Nature Play movement. In Western Australia they are partly funded by the State Government and have the remit of promoting outdoor play to parents and children. This outdoor execution is part of their current focus on the developmental (mental, social and physical) benefits of outdoor play. VIEW OUTDOOR  A campaign for the Australian Small Business Advisory Services program to promote free and subsidised business and digital advice to Australian small businesses. The initiative is delivered by business advisory and training organisation, Business Station. PLAY THE NEPHEW SPOT PLAY THE NAN SPOT PLAY THE BOB SPOT  Fitness First launches new brand platform Put Yourself First. The platform serves to go against the grain and highlight that when you find time to put yourself first, you become better for others around you. Agency: Thinkerbell VIEW WEIGHTLIFTING OUTDOOR VIEW BOXING OUTDOOR VIEW BARRE OUTDOOR Centr: You don't have to be Chris Hemsworth As one of Hollywood's leading men, Chris Hemsworth is known for diverse roles that require dynamic body transformation. With Centr, a wholistic wellness app developed by Chris and his top-notch team of fitness coaches and nutritionists, people can finally train, eat and live like Thor at the tap of a finger! VIEW THE SPOT  Carsales partnered with BMF to launch 'Everything You Auto Know' a creative campaign set to resonate with all Australians. Featuring the iconic Bill Withers track, 'Grandma's Hands', whether Aussies are experts or rookies, carsales is for everyone. VIEW THE SPOT Ikea: Lawyer cat "I'm here live, I'm actually a cat" IKEA Australia had some fun with one of 2021's funniest viral moments by renaming their LILLEPLUTT, soft toy cat, in honour of Ron Ponton, zoom filter cat, and posting about it. The shoppable post let people buy their own version of an internet legend, The Ponton.VIEW THE CONCEPT 'Life's Little Moments' radio ad for Simply Gorgeous Gifts and Homewares from Southern Cross Austereo, Bunbury.PLAY THE SPOT Voyages Indigenous Tourism: Just Wow 'JUST WOW', is the new brand campaign created by BMF for Voyages Ayres Rock Resort. Uluru has a thousand stories to tell. The brand campaign invites Aussies to come and create their own, featuring a bespoke music track created by the Iwiri choir and paired with compelling visuals of Uluru-Kata Tjuta. VIEW THE CAMEL SPOT VIEW THE LIGHTS SPOT VIEW THE SEGWAY SPOT VIEW MEMORY OUTDOOR VIEW HELICOPTER OUTDOOR VIEW BILLION OUTDOOR VIEW GRUB OUTDOOR VIEW STARS OUTDOOR VIEW COMFORT OUTDOOR Bonds Underwear: The Future Is In Your Undies Iconic Australian underwear and clothing brand Bonds has launched its new brand platform 'For the Greater Comfy' with the release of its latest campaign, designed to inspire people to join their journey to make the world a comfier place for all. In its first campaign created by Special Group Australia, Bonds' playful and bold brand platform depicts their undies, socks and clothing as a symbol of change, while simultaneously showcasing Bonds' more sustainable product ranges made with GOTS-certified organic cotton, recycled polyester or Aussie-grown cotton.VIEW THE SPOT  Playtime director Dropbear does big things with itty, bitty, little things for Qantas Health Insurance. Squint or you'll miss it!VIEW THE SPOT  Australian homewares brand Sheridan has unveiled its latest campaign, showcasing the strength and beauty of its towels through contemporary dance, performed by Sydney Dance Company. The iconic Sheridan brand has been committed to quality and innovation for over 50 years and produces some of the finest products on the market. Dedicated to constantly evolving their fibres and fabrication, Sheridan towels have never felt better. As in the world of dance, Sheridan towels seek to create an experience that leaves its customers feeling enriched and uplifted. Sydney Dance Company was approached by Sheridan and asked to choreograph movement that synchronised the beauty and elegance of dance with that of a Sheridan towel to encapsulate the Sheridan difference through movement. The result is a distinct work of art, signifying the brandâs longstanding vision to introduce creative thought and beauty into the everyday things of life.VIEW THE SPOT  Menulog has officially announced the 2021 continuation of its delivery partnership with Macca's in a new campaign by McCann Sydney, giving a nostalgic nod to the iconic 2001 Still D.R.E music clip featuring brand ambassador Snoop Dogg. VIEW THE SPOT Tennis Australia Monash University: Audio Action Tennis Australia, Monash University and AKQA have launched Action Audio, an online audio stream designed to make the Australian Open broadcasts accessible for almost 600,000 Australians and 285 million people living with blindness or a vision impairment. In a world first, this system will be enabled for a global audience during the following 2021 Australian Open finals. Action Audio uses Tennis Australia's real-time ball position data to make the ball 'audible' to blind audiences. By applying sound design principles to the ball data, blind and low vision audiences can follow the speed and trajectory of the ball, its proximity to the line, and a player's shot type in 3D audio.VIEW THE CONCEPT  Uber Eats has recruited comedian and creator of Borat, Sacha Baron Cohen, alongside Australian tennis icons world number one Ash Barty and Nick Kyrios to feature in this yearâs Australian Open campaign, 'Tonight, I'll Be Eating for Love' Created with Special Group Australia, âTonight Iâll Be Eating for Loveâ is centred on an entirely new character created by Cohen, a Rogue Umpire, who is constantly sabotaging the game in order to maintain love on the scoreboard during tennis matches featuring Barty and Kyrios. While the Rogue Umpire (Cohen) tries to keep love on the scoreboard Uber Eats will post a promo code on their Instagram to unlock free menu items at selected restaurant partners every time the point score is love during the Australian Open. When there is no longer love in the point score, the code disappears. VIEW THE BASICALLY SPOT VIEW THE MUM'S SPOT VIEW THE RULES SPOT VIEW THE QUIET SPOT  Powershop is proudly Australiaâs first certified carbon neutral energy retailer receiving both organisational and product certification in 2016 from Climate Active. Highlighting the fact that switching to Powershop is a great environmentally conscious decision for the household, VIEW THE SPOT FlyBuys: Give A Flybuys Take More Australiaâs most popular loyalty program, Flybuys, launches its new integrated brand campaign 'Give a Flybuys. Take More' today. Nine years after Dawn French appeared on Aussie screens shouting "Goodbye shopping and Hello Flybuying" from her car, the latest platform leads the brand in a completely new direction. It celebrates its membersâ pride in point collection, by turning Flybuys members into everyday legends. Research into Flybuys membersâ spending habits over the last 18 months unveiled an exponential rise in deal hunting coupled with a marked shift in attitude VIEW THE FIRST SPOT VIEW THE ONE SPOT VIEW THE TWO SPOT VIEW THE THREE SPOT VIEW THE FOUR SPOT VIEW THE FIVE SPOT Kayo Sports: Sport Lives Here Kayo Sports has revealed its new brand campaign, 'Sport Lives Here,' showcasing the sports streaming platform's unrivalled sports offering and featuring some of Australiaâs biggest sports stars, coaches and commentators, including Dustin Martin, Luke Keary, Ellyse Perry, Cam Waters, and more. The campaign, created in partnership with Special Group AustraliaVIEW THE COMMENTARY SPOT VIEW THE VOICEMAIL SPOT VIEW THE GROCERY SPOT Gomo: Mobile without the hoo-ha Gomo is a new, prepaid mobile provider without all the hoo-ha.VIEW THE DATE NIGHT SPOT VIEW THE COUPLE SPOT  Regular consumption of sugary drinks can cause tooth decay and, in the long run, unhealthy weight gain, increasing the risk of serious health problems. Yet the beverage industry continues to entice young Australians into buying their products using seductive marketing tactics, sugary drink companies position their products as the key to all aspects of a better life.VIEW THE SPOT GM Australia & NZ: Rewinding Roads Holden is today launching âRewinding Roadsâ, reflecting on the love of Holdens across Australia. Created by AJF, the campaign features a website that combines the street smarts of Google Maps with the photographic skills of everyday Australians to pay tribute to a brand that has been part of Australian culture and our national psyche for over 70 years. VIEW THE CONCEPT DDB Sydney is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign for HeartKids. The spot showcases just how quickly life can change when a child is impacted by CHD inspiring empathy and support for the important cause.PLAY THE SPOT  With the insight that most beauty cabinets are crammed with a baffling assortment of half and never-used beauty products, we needed to show that Palmerâs was the cure for this beauty chaos. So we created a launch campaign TVC which depicted a woman becoming lost in a never-ending maze of her own beauty products, only to escape the madness and find the formula with Palmerâs.VIEW THE SPOT The One Show : Only Judge The Work A witty new campaign to promote The One Show 2021 call-for-entries via new Sydney-based independent communications company Milk & Honey United, says creatives shouldn't be concerned about what others might think of their chaotic work from-home life of the past year because the showâs juries will "only judge the work". The new film, banner and social media effort is the first work created by Milk & Honey United Sydney, VIEW THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Both pets and termites are notorious for destroying homes, but we seem to get a little more 'ticked' off at the latter. The reason? PLAY THE SPOT  After a tumultuous year, Fitness First has launched new brand platform, 'Put Yourself First'. The platform is designed to highlight that in finding time to put yourself first, you become a better person for others around you. Agency: Thinkerbell VIEW THE AD Billy Blue College: Billy Blue AR School leavers are now able to consider their study options by venturing inside various worlds brought to life through Augmented Reality, with a new platform that has transformed the traditional college course guide. Sydney's renowned design college has partnered with creative agencies SomeOne, VCCP & AR specialists Unbnd to reimagine how prospective students engage with them when considering where to study. Together they conceptualized and built a radical new take on the traditional prospectus approach to promotion.VIEW THE INTRO CONCEPT VIEW THE WORLD CHANGE CONCEPT VIEW THE TIK TOK CONCEPT VIEW OUTDOOR  DDB Sydney is bringing awareness to the children, teens and adults affected by Congenital Heart Disease (CHD) in Australia in a powerful campaign for HeartKids. The spot showcases just how quickly life can change when a child is impacted by CHD inspiring empathy and support for the important cause.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Hyundai has launched the latest Australian campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by Innocean Australia. The campaign idea, Little Angels, was developed from an insight that in the midst of family chaos, parents are striving to achieve their own personal moments of harmony. The campaign sees two bickering siblings instantly transformed into little angels complete with harps, singing Enyaâs 80âs classic Orinocco Flow in perfect harmony. The world outside the Santa Fe is populated by a motorcycle courier transformed into a gallant white horseman, a levitating windscreen squeegee lady and a busload of elderly people who join the celestial choir. VIEW THE SPOT Australian Lamb: Share The Lamb As border closures dominate the headlines and premiers go head to head, a new OOH activation by Australian Lamb unites our state leaders over some delicious Aussie lamb in a series of light-hearted murals. The concept, created by The Monkeys, part of Accenture Interactive, and illustrated by Nigel Buchanan, is a parody of 'the kiss', the famous Berlin walls mural. Displayed on billboard trucks around the country, from cities to iconic border locations, the murals show illustrated depictions of our premiers settling their differences by coming together and tucking into a delicious lamb cutlet. From Tweed Heads to Albury-Wodonga, Canberra to Perth, the murals are journeying around Australia and border locations from Thursday 21 - Saturday 23 January, and will be in Sydney, Melbourne and Brisbane on Monday 25 January.VIEW THE SHARE THE LAMB AD VIEW THE GLADY & ANASTACIA PRINT AD VIEW THE GLADY & DAN PRINT AD VIEW THE SCOMO & MARK PRINT AD VIEW THE STEVEN & DAN PRINT AD VIEW THE FIRST OUTDOOR VIEW THE SECOND OUTDOOR VIEW THE THIRD OUTDOOR VIEW THE FOURTH OUTDOOR VIEW THE FIFTH OUTDOOR VIEW THE SIXTH OUTDOOR Wild Secrets: Know Me Aussie women aren't reaching the same highs as men in the bedroom, orgasming 30% less often during sex. To tackle this issue, WildSecrets.com.au has launched the 'Know Me' campaign addressing Australiaâs lack of basic understanding about the clitoris the quintessential portal to female pleasure.VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW OUTDOOR Uber Eats:I Tropical Whopper Tours The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats. Hosted across social media, 'Tropical Whopper Tours' are fronted by tour guides VIEW THE CHARLOTTE CONCEPT VIEW THE INA CONCEPT VIEW THE KURA CONCEPT  A series of films highlighting Chandler Macleod's psychology-based BestFit model to identify the best candidates.VIEW THE BAUXITE SPOT VIEW THE FIDUCIARYSPOT  303 MullenLowe Perth exposes the dangers of drinking alcohol while pregnant for Alcohol. Think Again. The campaign targets pregnant mums or mumâs planning a pregnancy. The placenta does not protect your unborn baby from alcohol. Any amount mum drinks, baby drinks. Around 2% of Australian babies may be born with some form of FASD each year. With better knowledge of how alcohol can affect an unborn child, we hope to bring this down to zero.VIEW THE SPOT Uber Eats: Tropical Whopper Tours The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats.VIEW THE INA SPOT VIEW THE JOSH SPOT VIEW THE KURA SPOT  With a million kegs going stale across America, Budweiser created a solution 'Bud Power' that helped the environment, and the bars and restaurants that have been their loyal customers for decades.VIEW OUTDOOR  Every year TAC creates a holiday enforcement campaign feature police telling drivers they will be out in force to catch drivers breaking the law. But after a year like 2020 where the police have had to endure so much, TAC decided to change tact. This year they positioned police not as enforcers but protectors. They reminded drivers they would be lucky to be caught by police, because the alternative could be much worse. The campaign came to life in a harrowing 60â TVC that brought back memories of the iconic TAC work, as well as print, radio outdoor, social and digital.VIEW THE SPOT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
A 15 second TVC for Chicken Treat's Boom Range