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Seen and noted

Kikoman: Memories Taste Better

 TV   AUSTRALIA    June 13, 2024 18:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F072fc_0000.png&width=200A campaign looking at tradition with Kikkoman.

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William Barrett & Sons: Ghost Hands

 TV   AUSTRALIA    June 13, 2024 18:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe3b53.png&width=200What would you have done differently if you'd had the chance to pre-arrange your own funeral?

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Think Road Safety: Happily Ever After

 TV   AUSTRALIA    June 13, 2024 17:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffe3e3.png&width=200How do you address the serious and age-old, often irrationa, animosity between cyclists and drivers? Prescribe Couples Counselling!Using Humour and suspended disbelief, this campaign for South Australia Police attempts to begin a constructive and rational conversation between road users. The ultimate aim is to keep everyone safe on our roads. Ride'n'Drive Happily Ever After!

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Ampol: Last Chance Servo

 DIRECT MARKETING   AUSTRALIA    June 11, 2024 15:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F623d8_0001.png&width=200Saatchi & Saatchi Australia and ARN have teamed up to create 'Last Chance Servo' - an innovative digital audio campaign turning Ampol's radio ads into lifesaving road safety alerts. The 'Last Chance Servo' campaign uses ARN's Dynamic Audio inventory to trigger contextually tailored commercials, leveraging location, time, and meteorological data to communicate with drivers travelling along one of Australia's most remote and dangerous roads.

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Lares Homes: The Way Home

 TV   AUSTRALIA    June 09, 2024 14:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99b16_0000.png&width=200WO has worked with Lares Homes since they began in 2015, developing their identity at a time where they had not yet built their first house. Fast forward to 2024, and Lares has cemented itself as one of the most capable luxury home builders in Adelaide. Ready to take business to new heights, the brand needed a new direction, with an update to their visual language to reflect the brand’s excellence in the highly-competitive luxury homes space.

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Bupa: Good Health Is Contagious

 TV   AUSTRALIA    June 09, 2024 14:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2cd00_0000.png&width=200When one person makes a healthy choice, it catches on around them. And this film shows that Bupa is helping good health catch on right across Australia, by helping more than 4.3 million customers live healthier every day.

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Gidget Foundation: Newborn Parents

 TV & OUTDOOR   AUSTRALIA    June 09, 2024 13:33 (Edited: June 09, 2024 23:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/591ff_0000.png&width=200The harrowing sight of a newborn’s carer struggling to cope with the demands of early parenthood is played out in a confronting new Gidget Foundation Australia campaign, developed by Ogilvy Network ANZ.
Live this week, the new campaign aims to remind the broader community that newborn parents need as much tender care as their babies, in what can be an overwhelming time of change for many. Using the endline ‘Gidget Foundation is here for you’, it also positions the not-for-profit organisation as a leading point of emotional support and mental health care for expectant and new parents.

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Koala: Don't Use The Kings Discount

 PRINT   AUSTRALIA    June 09, 2024 10:05
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_163793_1717743100_King+Mattress_SMH_FA.jpg&width=200Koala celebrates the launch of their Super King with a discount that’s ‘definitely’ just for The King on his ‘Birthday’. In a targeted campaign aimed at convincing one customer, Koala aims to encourage the King to be the first to own the super-sized comfort of their new range.

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TasWater: Water. It's Tasmania's Thing.

 TV & PRINT   AUSTRALIA    June 07, 2024 21:36 (Edited: June 08, 2024 07:36)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa624_0000.png&width=200When TasWater wanted community feedback on future pricing and services, they needed to instill that same sense of pride people had in their state, into their water. We knew that when people felt ownership over something, they would work harder to protect it, so our campaign reminded Tasmanians of water's key role in their lives and extended that guardianship of water to every Tasmanian.

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Telstra: Better on a better network

 TV   AUSTRALIA    June 07, 2024 21:33 (Edited: June 08, 2024 07:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c54ef.png&width=20026 stop-motion films for Telstra as part of our 'better on a better mobile network' campaign. Each spot focuses on a specific location in Australia, and the uniquely idiosyncratic characters who live there and benefit from better mobile coverage.

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Monash University: This Is Creativity

 TV   AUSTRALIA    June 07, 2024 21:31 (Edited: June 08, 2024 07:31)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/70d55.png&width=200University applications for creative arts degrees are in decline. Students can't see how creativity can help them make an impact on the world. But it's a skill that can do more than produce art.

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NAB: Bookkeeper

 TV   AUSTRALIA    June 07, 2024 21:17
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7feaa.png&width=200The next chapter for 'Wrangle Your Money' is here, which sees NAB supporting and empowering its customers to make better financial decisions.

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IKEA Australia x Save The Children: This is not a home

 OUTDOOR   AUSTRALIA    June 07, 2024 16:25
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_163798_1717747782_A+tent+is+not+a+home+%282%29.jpg&width=200To highlight the rising number of women and their children experiencing homelessness, IKEA, in partnership with Save the Children, has launched installations to highlight the impact of domestic and family violence as part of its 'This is not a home' campaign via Edelman Sydney.


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XXXX: The Flying Billboard

 OUTDOOR   AUSTRALIA    June 07, 2024 16:03
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FJun%2Ftn_163705_1717555684_Flying+Billboard+Recap.jpg&width=200To announce the return of XXXX Numbered Postcode Beer Cans, XXXX took to the skies above Brisbane with a giant flying billboard. Powered by 4 drones, the billboard displayed the postcode of Brisbane, above the city.

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WEHI: You are the cure

 TV   AUSTRALIA    June 07, 2024 15:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa7fa_0000.png&width=200With the support of independent creative agency DPR&Co, medical research institute WEHI has launched a major brand awareness and fundraising campaign. DPR&Co's strategy was to highlight how WEHI is answering a need that is urgent and critically important. This is reflected in the positioning line: You are the cure.

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Guinness: Lovely Day for Guinness

 RADIO   AUSTRALIA    June 05, 2024 15:23
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200In Australia a 'Lovely Day for a Guinness' isn't your typical lovely day, that's because Guinness is best enjoyed when it's cold. These radio spots romanticize winter and everything that comes with it be it; a crackling fire, a cold snap or a cold pint of Guinness.

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Gidget Foundation Australia: We Need to Look After Newborn Paren

 OUTDOOR   AUSTRALIA    June 05, 2024 09:46 (Edited: June 05, 2024 19:46)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Jun/tn_163655_1717455349_OGAU0002_2732x768.jpg&width=200The harrowing sight of a newborn's carer struggling to cope with the demands of early parenthood is played out in a confronting new Gidget Foundation Australia campaign, developed by Ogilvy Network ANZ.


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Jetstar: 20 Years Of Jetstar

 TV   AUSTRALIA    May 31, 2024 15:57 (Edited: June 01, 2024 01:57)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/950a9_0000.png&width=200We're celebrating two decades in the sky with a bespoke song and music video. Happy 20th birthday, Jetstar!

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Sydney Water: Toilet Blockers Anonymous

 TV   AUSTRALIA    May 31, 2024 15:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08f93.png&width=200If you’re flushing anything other than the 3Ps, you’re a Toilet Blocker. This simple message forms the basis of a new integrated campaign aimed at breaking people’s bad flushing habits for Sydney Water via agency It’s Friday

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Youfoodz: Happy Dayz

 TV   AUSTRALIA    May 31, 2024 15:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F20f4f.png&width=200Does a bear sh#t in the woods? Certainly, but do they always plan ahead with a fridge full of YouFoodz meals? Our new Happy Dayz creative platform for YouFoodz is out in the wild starring a brown bear who now has more time on his paws to do more of the things he loves.

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Binge: Scenesents

 INTERACTIVE   AUSTRALIA    May 31, 2024 15:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12284_0000.png&width=200To accompany the premium experience of watching a BINGE Original, Scene:Scents have been carefully designed to complement every moment of your favourite shows. Released as box sets to accompany Colin From Accounts, Strife and The Twelve, each set of candles is matched to individual scenes from each show. The layered candles are delicately constructed with a range of scents, and meticulously timed to release as you watch.

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Vodka Cruiser: Hex Your Ex

 INTERACTIVE   AUSTRALIA    May 31, 2024 15:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc7f31.png&width=200Vodka Cruiser, known for their light and fruity premixes, have embraced their dark side with two dark new cola flavours. To launch the drinks, they invited Aussies in their villain era to embrace their dark side too — by having their ex hexed by notable witch Ms Angela Dix.

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Red Bull: The Unsung Legends

 OUTDOOR   AUSTRALIA    May 31, 2024 00:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F53146.png&width=200Australia is currently experiencing a construction boom, resulting in a high demand for blue-collar workers who are facing extraordinary workloads. To support these unsung heroes, Red Bull strategically placed several eye-catching billboards along the routes to popular worksites and industrial areas. These special installations depicted blue-collar labourers appearing to pop out of the billboards, lifting them into place-powered by the wings that only Red Bull can provide

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Free The Hounds: Broken

 RADIO   AUSTRALIA    May 30, 2024 23:47
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Free The Hounds are are non for profit on a mission to end the barbaric so called sport of grey hound racing in Western Australia.

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Superloop: Business Acronyms

 RADIO   AUSTRALIA    May 30, 2024 23:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Running a business can be tricky, filled with over the top job titles, BA's (business acronyms), dodgy LinkedIn DM's and Scams. And, while it might be hard to change those things, changing your business internet to Superloop's super safe, well supported and getting fast service is easy.

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Osborne Park GWM: Sad Birthday

 RADIO   AUSTRALIA    May 28, 2024 16:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200This end of financial year spot for a car dealer has no yelling voices and no loud obnoxious music bed. It's just a sad man having a sad birthday. Unfortunately, his birthday falls at the end of financial year, so no one turns up... since they're all at Osborne Park GWM instead.

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Suzuki: Selling Cars To Kids

 RADIO   AUSTRALIA    May 28, 2024 16:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Vitaras are more than just fun cars. They’re high-quality and extremely reliable vehicles. We showed that the Suzuki Vitara lasts so long that parents are likely to pass them down to their children. In a tongue firmly in cheek way, by advertising to kids. And packed a tonne of car features into a sixty second radio ad.

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IOC & IPC & Deloitte: The First Effect

 TV   AUSTRALIA    May 28, 2024 16:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b052_0002.png&width=200Worldwide Olympic and Paralympic Partner Deloitte and the International Olympic Committee (IOC) launched The First Effect', a co-branded campaign which set out to create a new metric for Olympic success beyond the podium - measuring the transformative impact of humanity's firsts on the Olympic stage.

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The Reject Shop: Rethink The Reject Shop

 TV   AUSTRALIA    May 28, 2024 15:59
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faff24_0000.png&width=200“Rethink The Reject Shop”, all about positioning The Reject Shop as a trusted brand that stocks big brand essentials at real low prices, every day. Rethink The Reject Shop! — helping customers through the current costs of living.

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TAC: Fatigue The Unseen

 TV   AUSTRALIA    May 28, 2024 15:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F10eed_0000.png&width=200Don't go to sleep watching this or driving

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Department Of Social Services: Consent Can't Wait

 TV   AUSTRALIA    May 28, 2024 15:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0714b.png&width=200The Department of Social Services has launched a national campaign, ‘Consent Can’t Wait’, encouraging influencers of young people to take the first step in educating young Australians on sexual consent, by checking their understanding and speaking to their peers about it. Because learning, understanding, and talking about consent can’t wait.

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Four'N Twenty: Great Smother

 PRINT   AUSTRALIA    May 25, 2024 19:18
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FMay%2Ftn_163287_1716270121_aSMOTHER.jpg&width=200A "great smother" on the football field is a courageous act of diving to block the ball just as an opponent is kicking it. In the grandstand (much more palatable and much less stingingly painful), a "great smother" is the act of drenching your Four'N Twenty pie in an inland sea of sauce... or as internationals prefer to call it, ketchup.

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Guinness: Lovely Day For A Guinness

 TV   AUSTRALIA    May 25, 2024 10:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b881_0000.png&width=200In Australia ‘A Lovely Day for a Guinness’ isn’t your typical lovely day - that’s because Guinness is best enjoyed when it’s cold, which here pretty much only happens in winter. In this spot (shot in one take using 16mm film) a sign, a towel and a wetsuit come together to form the iconic Guinness silhouette as a group of surfers thaw out after a winter surf.

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Hahn Lion: The Hahn Vertical

 OUTDOOR   AUSTRALIA    May 25, 2024 10:30
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2024%2FMay%2Ftn_163378_1716512039_Hahn+Golf+OOH_Bestads_Birdies%2CBogeys+and+Beers.jpg&width=200As golf fans descended on Adelaide for the LIV Golf Tournament Hahn purchased a string of OOH spots between the airport and the Grange Golf Club making Hahn unmissable to golf fans traveling to the event. The suite included this special build which featured a rolling, contoured design, 2 lengths of grass and a three-dimensional hole, flag and bottle.

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Bond's : As Worn By Us

 TV & OUTDOOR   AUSTRALIA    May 24, 2024 06:56 (Edited: May 24, 2024 16:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/973cb.png&width=200Bonds is what Australians wear throughout their lives. To remind the nation of the uniquely beloved place the brand holds across all ages and demographics, Bonds has launched a new brand platform: 'As worn by us’.

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Amazon Prime Video: It's On

 TV   AUSTRALIA    May 24, 2024 06:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1138d.png&width=200International Cricket Star Usman Khawaja takes a stroll through his neighbourhood, only to notice things aren’t quite what they seem. It turns out cricket fanaticism has taken hold. The reason? The Cricket World Cup is on. And it's live and exclusive to Prime Video.

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ANZ: DoppelFalcons

 TV   AUSTRALIA    May 22, 2024 06:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F98d9a.png&width=200Since the iconic ANZ Falcon campaign was first launched to the Australian market in 2006, fraud has evolved. And so too has ANZ Falcon technology – it now learns from ANZ customers to provide personalised fraud protection 24/7.
This is the focus of the new campaign, ‘DoppelFalcons’, which brings to life ANZ Falcon through lookalike falcons that help spot the difference between the customer and fraud.

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Road Safety: Stop Flirting With Death

 TV & RADIO   AUSTRALIA    May 22, 2024 06:06 (Edited: May 22, 2024 16:06)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/78946_0000.png&width=200Despite increased commentary around the issue of phone use while driving, research indicates that a significant number of drivers continue to engage in this risky behaviour every day.It’s clear that a new way to approach the problem is required, one that entertains as well as educates.The ‘Stop flirting with death’ concept highlights the extreme consequences of mobile phone distraction but with a humorous twist.

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WorkSafe Victoria: UMM

 TV & RADIO   AUSTRALIA    May 21, 2024 13:24 (Edited: May 21, 2024 23:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ce1bf_0002.png&width=200WorkSafe had a problem. Young audiences knew who they were but weren’t relating or connecting to the brand. As the most vulnerable people in workplaces, we needed to find a way to cut through and resonate with an audience who only know the brand from as an authoritative regulator communicating high impact consequential ads.
Enter UMM.

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Anytime Fitness : The Texas Walking Ranger

 RADIO   AUSTRALIA    May 21, 2024 12:26
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Whoever you are, and whatever your jam, you will Find Your Fit at Anytime Fitness. These audio spots are an extension of the Australian gym network’s Find Your Fit campaign,

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