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Seen and noted
 Vodafone and VMLY&R Sydney have today announced a transformation of the Vodafone brand identity, reflecting Vodafone's ongoing commitment to empower Australian consumers and ensure that customers are at the heart of everything it does. 'You Rule' is the bold new visual brand identity that clearly lets Vodafone's customers know that they are in control of their plans and services.VIEW THE SPOT  Westpac and DDB Sydney has launched a social campaign celebrating the exciting and sometimes unusual ways young Australians are choosing to make money.VIEW THE SPOT myPlates: More Than a Plate myPlates has launched this new campaign via Custom Creative, directed by Jonathan Nyquist.VIEW THE 30 SEC SPOT VIEW THE ARTIST SPOT VIEW THE OUTDOORS SPOT VIEW THE TRADITION SPOT  Devondale believe great milk comes from cows that 'Graze Free.'Agency: Saatchi & Saatchi Melbourne. VIEW THE SPOT  If it's worth something to you, then it's worth something to us.Agency: Ogilvy, Melbourne VIEW THE SPOT Bega Cheese: Purple Hive Project Bega Cheese Limited (Bega) have launched a new honey product, B honey. Created with creative agency Thinkerbell, B honey is focused on the proposition 'it all starts with a bee'. Inherent to B honey is a commitment from Bega to support the honey bees. To this end Bega and Thinkerbell have developed and launched the 'Purple Hive Project', an innovation designed to try to ensure the viability of the Australian honey industry, not just for B honey, but for all honeybee pollination dependent industries.VIEW PURPLE HIVE OUTDOOR VIEW THE INSIDE THE HIVE CONCEPT  Radiocentre, the industry body for commercial radio, is airing new ads to encourage advertisers to invest in the medium. As lockdown restrictions continue to be eased and streamed radio listening continues to be high, the two new 30-second radio spots, created with Eardrum founder Ralph van Dijk, focus on the speed with which an ad can go from brief to broadcast and radio's ability to cut through. The ads develop the theme of Radiocentre's 'Welcome to Radio' campaign from last year, presenting radio as a 'world first' and a 'technological breakthrough', in the style of high-profile tech launches. The first spot, 'Speed', promotes radio as a medium where you can "write your ad today, record it in the morning and be on air by the evening," while 'Impression' reminds advertisers that radio ads will always be heard because they are "unskippable and unblockable".PLAY THE SPEED SPOT PLAY THE IMPRESSION SPOT Volkswagen T-Roc and T-Cross: You’ll Just Want One SUV's are normally a purchase born out of need. A growing family. Or just you growing up a bit. The T-Roc and T-Cross on the other hand are a want. They're cars unashamedly for the driver. They see one, they want one, they buy one. Think of them like, a really expensive pair of shoes. Agency: DDB SydneyVIEW THE SPOT  From a 5-year warranty, to exemplary safety, and class leading tech, when you buy a Volkswagen you can expect more than just the best in European craftsmanship. This campaign via DDB Sydney showcases a world where everyone feels the need to raise their game to meet the newfound expectations of the Volkswagen driver. Because everyone knows, Volkswagen drivers expect a little more. PLAY THE SPOT  The excitement of meeting someone new can really put a skip in your step, but it's hard to go on a great date from the confines of your own home. This spot shows how a great video date on Bumble can help you Feel Good Inside, turning even the most mundane everyday moments into something exciting again.Agency: TBWAMelbourne VIEW THE SPOT 19 Crimes: Snoop Cali Red Continuing its success as the pioneers of the AR wine label category, innovation studio Tactic announces its collaboration with agency Cashmere to create the latest 19 Crimes 'Living Wine Labels' experience - starring entertainment icon Snoop Dogg. Snoop Cali Red marks a new chapter for 19 Crimes as its first Californian wine. In recognition of this new approach for the brand, Tactic delivered a unique experience rich with the same spirit of rule breaking, culture creating, and perseverance that inspired 19 Crimesâ original cast of rebellious heroes. VIEW THE CONCEPT Don't suffer through the rage, frustration or disappointment that comes when bad internet gets in the way of your entertainment. Get reliability with Node One instead.Agency: NOVA Entertainment PLAY THE RAGE SPOT PLAY THE FRUSTRATION SPOT PLAY THE DISAPPOINTMENT SPOT Do Not Visit Victoria: Do Not Visit Victoria In the wake of Melbourne's second lockdown, significant numbers of Melburnians began ignoring medical advice by breaking lockdown and heading to Regional Victoria, putting these towns at significant risk and causing widespread distress. Regional towns are not built to handle an outbreak and the existing comms were not getting through. VIEW THE CONCEPT  Lilydale, the iconic Australian poultry brand, will be launching a new brand platform this weekend, in partnership with M&C Saatchi. Lilydale have been perfecting free range farming since 2002, but in recent years, the cultural trend towards more responsible food has given rise to a plethora of competitors. This called for a distinctive new brand platform that would reassert Lilydale's credentials as the top choice for discerning cooks, and Australia's favourite free-range chicken. VIEW THE 45 SECOND SPOT VIEW THE 30 SECOND SPOT In advertising, we're always told to "sell the sizzle". Finally - we have a client courageous enough to allow us to do that... complete with bespoke sound effects of the product.Agency: NOVA Entertainment PLAY THE SPOT Nature Play South Australia" It's Better Outside Showpony Advertising, Adelaide has released this 'It's Better Outside' campaign for Nature Play SA.VIEW THE SPOT VIEW THE BOY AD VIEW THE GIRL AD  BP Ultimate fuel cleans your engine while you drive, but in the down and dirty world of the Supercars Championship, keeping things clean was the last thing on anyoneâs mind. So, when BP became the official race fuel supplier, we decided to ask the pertinent question â Who keeps things clean at the Supercars? VIEW THE SPOT Our client has a warehouse sized cold-room filled with delicious cuts of meat. And while customers are always welcome to visit, they really wanted to up their online trade. So we enlisted a familiar sounding chef-type actor.PLAY THE SPOT PLAY THE SEXY OVERCOATS SPOT  A new campaign for Domino's via Elevencom, directed by Jonathan Nyquist at Taxi Film Production.VIEW THE SPOT Parkinson’s NSW: No Escape Room With five Australians under 40 diagnosed with Parkinson's every day , Parkinson's NSW has launched the first-ever 'No Escape Room' to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia's biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn't know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson's. VIEW THE CONCEPT  Building on their reputation for funny all-Australian ads, Tradie has teamed up with creative comedy duo, The Inspired Unemployed, for the TV launch of Tradie's new Body Spray range. Tradie's series of 15 second Body Spray TVCs show these best mates deeply enjoying each other's scent in a locker room. The new 15 second spots will air on National TV from this weekend. VIEW THE'DATE NIGHT'SPOT VIEW THE'WORKOUT'SPOT VIEW THE'TWENTY 4 SEVEN'SPOT  Australia's Northern Territory is showing the rest of the country what they've been missing while isolated in states that still have firm COVID-19 restrictions. This campaign finds a lighter side in the world of social-distancing, in which Australians have been living, to contrast it with the freedom of a holiday in the Northern Territory. Launched to coincide with borders reopening between Australian states, 'The Territory is the Answer' campaign provides the answer to one of the biggest questions in the current climate - 'Where do we go and what can we do now?'VIEW THE SPOT South Australian Police: Smarten up. Buckle up. Failure to wear a seatbelt is one of the leading causes of road fatalities in Australia. Approximately 20% of drivers and passengers killed in crashes are not wearing seatbelts. Unrestrained drivers and passengers are 8 times more likely to be killed in a crash. Wearing a seatbelt reduces the risk of fatal or serious injury by up to 50%. Despite these facts, a large number of Australians continue to not wear seatbelts. Which made us ask, are they just stupid?Agency: kwp!, Adelaide VIEW THE SMARTEN UP SPOT VIEW THE PUMP SPOT VIEW THE BOOK SPOT VIEW THE COUCH SPOT VIEW THE WALK SPOT VIEW THE FEET SPOT VIEW THE LADDER SPOT VIEW THE MATTRESS SPOT VIEW THE PARK SPOT VIEW CIGARETTE OUTDOOR VIEW BOOK OUTDOOR VIEW LADDER OUTDOOR  BINGE, Australia's newest entertainment streaming service, has partnered with THE ICONIC to create 'INACTIVEWEAR' - a 19 piece collection of unisex, luxe-loungewear, designed to help you stay comfy on the couch, while staying on trend. The INACTIVEWEAR campaign was developed by Thinkerbell who instigated the partnership between two of its existing clients: BINGE and THE ICONIC. The collaboration saw some of the world's most fashionable, yet inactive models... mannequins, strike some relaxed poses while streaming some of the world's best content on BINGE. Australian (human) model and INACTIVEWEAR brand ambassador, Tahnee Atkinson also features in the campaign. VIEW THE SPOT  A new spot for Tourism Queensland via Brisbane agency Rumble and directed by Jonathan Nyquist.VIEW THE SPOT The Smith Family: Let’s Count Children's education charity The Smith Family has expanded its Let's Count program with the launch of an innovative Facebook Messenger bot to help parents and families experiencing disadvantage support the mathematical learning of preschool-aged children. Developed by creative agency The Works, part of RXP Group, the social media tool complements The Smith Family's Let's Count program, which launched in 2009 and has helped more than 122,000 children aged 3 to 5 years learn numeracy concepts through play.VIEW THE CONCEPT  The existence of content that includes hate speech, violence and racial injustice on social media needs to be eradicated. So, this new campaign gives hateful 'likes' a big dislike. As we're encouraging all brands to take their advertising offline, we've taken an offline approach to the design with a screen-printed feel.Agency: Sunday VIEW THE AD  Australian social influencers, Samantha Rayner, Vakoo, Kaela Tavares, Bruna Lapinskas, Ashleigh Menin, and Ariella Nyssa all star in this 'ISO-SLAYTION', global movement of women empowered by the girl in the mirror, taking the notion of loneliness and flipping it entirely on its head. The campaign for fashion brand PrettyLittleThing says who said you need to have someone to look good for? Where's the rulebook that says you can't look good for you? Agency: Komodo, Australia. VIEW THE ISLAND SPOT VIEW THE CITY SPOT VIEW THE BEHIND THE SCENES SPOT  Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with 'MACHINE', a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. 'MACHINE' screened in cinemas across the country and is due for release on major streaming services. Highly engaging content that effectively raised awareness of Audi's innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.VIEW THE SPOT  Masterfoods has launched this new spot, directed by Fiona McGee from Good Oil and Clemenger BBDO Sydney.VIEW THE SPOT  To encourage participation during a challenging year, Dry July has served up its 2020 campaign shaken with a twist. Created by Clemenger BDDO Sydney, for one year only, the Dry July Foundation is urging participants to go dry as theyâre willing to try by introducing brand-new options, Dry(ish) July. Aussies and Kiwis have the opportunity to commit to the original 31-day challenge or the new Dry(ish) July options of 21, or 14 days dry, or to nominate their own time period to take a break from alcohol.VIEW THE DRYISH SPOT  Australia's Northern Territory is showing the rest of the country what they've been missing while isolated in states that still have firm COVID-19 restrictions. This campaign finds humour in the world of social-distancing, in which Australians have been living, to contrast it with the freedom of a holiday in the Northern Territory. Launched to coincide with borders reopening between Australian states, 'The Territory is the Answer' campaign provides the answer to one of the biggest questions in the current climate - 'Where do we go and what can we do now?'Agency: kwp! Adelaide VIEW THE SPOT  Domestic Abuse TVC and Digital Campaign Launched toHelp Victims in Crisis During COVID-19. Divorce Support Collective has engaged Imaginasaurus to launch a televised and digital campaign to promote its domestic violence response strategy. VIEW THE PENNY SPOT VIEW THE ROHANNA SPOT VIEW THE RON SPOT Hyundai: Welcome Mat After long weeks of self-isolation, the Australian government lifted social restrictions, allowing people back on the road for intra-state trips. On the day that happened, we published these newspaper full page ad and OOH to welcome drivers all over the country back to the outside world. Agency: Innocean, Sydney VIEW THE AD  Western Australia started easing their gathering restrictions post-covid, so we created the Tinska outdoor game for all picnic enthusiasts. It's just like the classic Finska game but with a good ol' Gage twist - filled with empty and numbered tins!Agency: Made In The Pile VIEW OUTDOOR  VCCP, Sydney have created these spots for Compare The MarketVIEW THE LOCKDOWN SPOT VIEW THE WORKINGS SPOT VIEW THE RELAX SPOT VIEW THE SAVINGS SPOT  OzFish Unlimited has launched a new campaign to accelerate the recreational fishing communities' involvement in fish habitat restoration, with the help of VMLY&R Melbourne. Through a series of powerful images, the new campaign flips the cliched 'grip and grin' photo of an angler and their catch by using imagery that has the waterways in focus instead of the fish. It launches with Australia's most popular fishing magazine, Fishing World, with a special edition cover that will break the hold of a 50-year-old tradition by using one of the campaign images. VIEW THE COASTAL AD VIEW THE ESTUARY AD VIEW THE RIVER AD VIEW THE COVER AD Xinja Bank: Ditch Dad Banking Millennials do everything different from their parents, except for banking. Taking aim at dad's and the well-worn advice they dish out, these integrated creative formats poke fun at the embarrassing things dads do such as dancing, holidaying and working out. Agency: Two Mad CowboysVIEW THE SPOT VIEW THE DIGITAL AD PLAY THE SPOT  For Liquor Barons we created an important community initiative to make neighbours stay together during these weird times. Neighbeers!VIEW THE SPOT |
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