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Seen and noted
 From unearthing a divisive and passionate flavour debate happening on social media to a full-scale democratic campaign starring Robert Irwin & G Flip: Twisties went to war with its own product line for its Chicken vs Cheese campaign. A Twisted Debate draws from real-world flavour love (and hate) to bring Australians a launch moment that's absurdly serious, asking them to vote VIEW THE 3 SPOTS Sub Zero: Thanks For Zero Our challenge was to sell a âgood timeâ to Gen Z, in a time where many Gen Z feel like they arenât having a âgood timeâ thanks to the choices made by previous generations. There were two key truths that led the work: 1. Gen Z gets especially frustrated when people â and brands â pretend everything is all roses. They reject âbusiness as usualâ in unusual times. 2. Despite the short straws theyâve been dealt, they remain defiant and optimistic.So we threw them a house party at a mansion that embodied intergenerational wealth - a cathartic dance party shot in a social media first style, held on the hallowed ground of wealthy boomers. VIEW THE SPOT VIEW 5 OUTDOORS Blundstone: Well Worn These boots won't change your life, but your life will change these boots. To acknowledge the fact that Blundstones get better the more you wear them and the more you do in them and are worn by interesting people the world over, Blundstones have launched a new global platform, Well Worn.VIEW THE SPOT VIEW OUTDOOR VIEW THE 3 ADS  Teach the Future, a huge online and BVOD campaign inspiring the teachers of the future!Crafted by Assemble Agency, Nat Taylor's Poppet & Director Lizzy Bailey for the Victoria State Government. VIEW THE 4 SPOTS Dylan Alcott Foundation: Shift 20 Casting Call Following last yearâs launch of The Shift 20 Initiative, an initiative focusing on increasing representation of people with disability in advertising campaigns, we found the appetite from brands to cast talent with disability in their ads was growing. However, due to a historic lack of inclusion, the talent pool of people with disability on talent agencies books was small, and we couldnât wait for the pool to grow organically. VIEW THE CONCEPT  Many single use plastics are now banned in South Australia. Rather than simply concentrating on the negative, this campaign â targeting both business owners and their customers - demonstrates the long-term benefits of the bans.VIEW OUTDOOR Medibank : ACL United Female athletes are up to 5X more likely than males to injure their ACL, due to a lack of research on the role hormones play in injuries. During the Womenâs World Cup 2023, enough top female footballers were on the bench with ACL injuries to form a team. So Medibank made them a football team: ACL United. VIEW THE CONCEPT  Floors By Nature's timber floors are made from sustainably sourced, high quality natural materials... and this nature becomes apparent with every step you take on them... you can almost hear it.PLAY THE SPOT WA Dept. Of Premier & Cabinet: It Doesn't Have to Be Physical A new WA Government campaign reframes the way West Australians look at family and domestic violence and educates on the subtle but insidious nature of coercive control. VIEW THE SPOT VIEW OUTDOOR  Samsonite, the global leader in luggage and travel accessories, wanted to reinforce their superior quality and incredible strength.âSeriously Toughâ features epic demonstrations of Samsonite luggage enduring the most extreme conditions. Because how your luggage fares under stress is the true test of its travel-worthiness.VIEW THE SPOT Any kind of athlete can recover better at Reclab. And these spots shout out pretty much all of them, in a jovial, performance and copy-driven manner.PLAY THE 2 SPOTS  There are still some people who think itâs okay to drink drive and this campaign is designed to tell them that theyâre 'full of it.' The campaign demonstrates the physical challenges that drink drivers face when they get behind the wheel. But on a behavioural level, it also challenges excuses and the anxiety drink drivers put themselves through whenever they test themselves behind the wheel. VIEW THE 2 SPOTS  As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats), wanted to create something true-to-brand to show off the range of their offering.To do so, they created Beatboards - an OOH campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app. VIEW OUTDOOR Chupa Chups: Sucks To Be Victorian This year Australiaâs premier sporting event, the AFL Grand Final, was between two teams outside of Victoria for the first time since 2006. With Victorians priding themselves as the AFL state, this left a sour taste. So we did a cheeky social post before the big game to snowball the online chatter, embracing Chupa Chups brand ethos of âforever funâ.VIEW THE CONCEPT Mr Chens: Find Aunty Chen Mr Chenâs has brought restaurant quality dumplings to Aussie homes for 40 years. So, to celebrate National Dumpling Day, Mr Chenâs brought an iconic piece of the yum cha dining experience out of the restaurant with them. VIEW THE CONCEPT  Uber Eats delivers latest instalment of âGet Almost, Almost Anythingâ featuring Jason AlexanderVIEW THE SPOT  Dyslexia is seen as a disability. But in fact, the world and the workplace need Dyslexic Thinking more than ever. As AI continues to become increasingly central in every industry, a global report released by Made by Dyslexia and the worldâs largest recruiter, Randstadt, has revealed that skills such as creativity, problem-solving and communication are now the most sought-after in every job, across every sector, around the world. These are the same skills that are inherent to dyslexics. And skills anyone can learn at DyslexicU.VIEW THE SPOT  With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview is one streamer Aussies never need to cancel.VIEW THE SPOT  Marking the return of its fan-favourite range âHot & Spicyâ, KFC has launched a new campaign claiming The Flavour Has Spoken, via Ogilvy. Live this week across TV, OOH, radio, social, earned, in-restaurant and digital, the new campaign features a series of Hot & Spicy eating moments that leave people unable to speak coherently â all because its flavour has literally spoken. It was developed by Ogilvy in conjunction with KFC agency partners Ogilvy PR, EssenceMediacom, AKQA and Design Intoto.VIEW THE SPOT This audio campaign for Ryobi's 36 Volt Cordless Garden Range called for genuine SFX to bring this powerful "comparison style" campaign to life. It also meant using 3D audio recording gear at 6am out the front of a suburban home on a Sunday morning (and all the strange looks from passers by walking their dogs.) But the end result speaks for itself. When it comes to sound design, you can't beat the real thing.PLAY THE 2 SPOTS  Squealing Pig promoted their custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH campaign coinciding with Katy Perryâs pre-game performance at the AFL Grand Final (Australiaâs biggest sporting event).As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml bottle of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities. VIEW OUTDOOR  Young Australians are said to be the most disconnected generation yet, despite being constantly plugged into the digital world. To encourage more quality face-to-face time with their friends, Australian Lamb has launched an online campaign positioning lamb as The Ultimate Social Device. The campaign parodies tech brand advertising and introduces lamb as the year's greatest innovation, boasting features like Great Memory Capacity, BBQ-compatibility, and Reliable Connectionâanywhere. VIEW THE SPOT  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads. Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs. In this campaign, these excuses are sharply brought undone through a powerful creative execution.VIEW THE SPOT Sportscraft:Supporting Weightlifting This Mothers Day Sportscraft - Supporting Weightlifting this Motherâs DayIconic Australian fashion retailer Sportscraft, has been the official designer of Australian Olympic uniforms since 1984. In the lead-up to the Olympic Games, Sportscraft launched its 'Supports-craft' campaign, highlighting the brand's commitment to our Australian athletes.VIEW OUTDOOR Australian Cancer Research: Time To Live A woman with a terminal cancer diagnosis has auctioned off pieces of her remaining time to the public, as part of an exhibition at Carriageworks, Sydney. Titled Time to Live, the exhibition saw members of the public pay for one-on-one interactions with Emily, a 31-year-old from Victoria, diagnosed with a rare, aggressive cancer with an average prognosis period of just six to nine months. VIEW THE CONCEPT Made By Dyslexia : Ant Commencement Speech Described by the World Health Organisation as a âlearning difficultyâ, dyslexia is often associated with poor performance in school, resulting in low self-esteem and creating a barrier to entering the workplace as an adult. However, the Intelligence 5.0 Report from Made By Dyslexia and the worldâs largest recruitment company Randstad, revealed that the skills most in-demand by businesses in todayâs AI-driven world are complex problem solving, communication and creative thinking. VIEW THE CONCEPT  These ads were commissioned by the Drug Education Network in Tasmania and are currently running on free to air TV mainly in The Block. They use comedy to warn people who have recently changed meds that mixing these with booze might end messily, especially if they're doing DIY...VIEW THE 2 SPOTS  Repco have been Bringin' the Bathurst for the past four years as primary sponsor of the iconic Bathurst 1000. Last year's campaign introduced fans to the power of Brocky's glove, Bringin' the Bathurst to everything it touched. In this year's evolution, one year later, punters now visit the Temple of Bathurst to be bath-tised by the glove and its almighty power. VIEW THE SPOT  hipages, the #1 place to connect tradies and homeowners in Australia, encourages Aussies to âStart with hipages' in their new platform where the walls can quite literally talk. For tradies, a series of films feature a rough-around-the-edges mailbox who is bemused why a tradie would hinge their business aspirations on a few flimsy magnets.VIEW THE SPOT  Despite high awareness of the problem, dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress.VIEW THE AD  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads.Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs.VIEW 3 OUTDOORS  This Saturday's AFL Grand Final is an indisputably gargantuan occasion. Telling yourself any different is a mind-bending exercise, which might leave you quite famished and in acute need of the game's ultimate comfort food: The Four'N Twenty pie.VIEW OUTDOOR Helga's:Brat Sandwich Pop superstar Charlie XCX created controversy recently when she used an image of a suggestive baggy for her âBratâ tour poster. To appease the public, she updated the image by placing a sandwich in the bag - much more wholesome right?To capitalise on the media trend, we launched a partnership with cult sandwich shop Recess, to release the âBratâ sandwich, exclusively available after dark to the party girls of Sydney. The activation gained mainstream media coverage, garnered a host of social commentary and sold out of sandwiches each night. VIEW THE CONCEPT  100,024.That's the crowd capacity of the MCG for this Saturday's AFL Grand Final. And it's those last 24 people over the 100,000-mark that make it so special. It's the football gods' little nod of acknowledgement, perhaps, to Australia's favourite fan food: The Four'N Twenty pie. VIEW THE AD  hipages, the #1 place to connect tradies and homeowners in Australia, encourages Aussies to 'Start with hipages' in their new platform where the walls can quite literally talk. For homeowners, a series of films feature a friendly, cockney toilet who's seen a lot of crap in his time but unfortunately this reno takes the urinal cake.VIEW THE SPOT  Australia's biggest telco Telstra has launched its new brand platform 'Wherever we go' with an integrated campaign via Bear Meets Eagle on Fire 61 led by a whimsical animated film called 'Duet'. 'Duet' features two characters who journey together through a wondrous world in perfect harmony, as a metaphor for partnership. Brought to life by Oscar nominated animation duo, Smith and Foulkes, 'Duet' is set to a whistling composition of the iconic 'Islands in the Stream'.VIEW THE DUET SPOT VIEW THE OUTBACK SPOT VIEW THE FOREST SPOT  In Australia, the brown paper bag is as synonymous with alcohol as it is with Menulog delivery. So, to launch our alcohol service, we leveraged our most distinctive brand asset, the Menulog delivery bag and cleverly combined it with the brown paper bags found in bottle shops. VIEW OUTDOOR |
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A New campaign from Australia's largest telco,Telstra goes outdoors.