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Seen and noted
 Select Harvests has launched âEat Lucky. Live Luckyâ, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts.Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand in particular the brand name.Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.VIEW THE SPOT Transport Accident Commission : Left Unfinished Left Unfinished is an interactive exhibition featuring seven individuals whose lives were either tragically lost or forever changed while on the road. Launched as both a physical exhibition at the Melbourne Museum, the exhibition was also brought to life through a mobile Augmented Reality experience allowing anybody to explore the seven stories via their mobile phones. Both executions of the exhibition featured a media rich interactive component comprising of film, voice over, photography and more. VIEW THE CONCEPT Pure Blonde Organic: A Touch More Pure Carlton & United Breweries' Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to be 'A Touch More Pure' via Clemenger BBDO, Melbourne. To celebrate the fact that Pure Blonde Organic Lager is now brewed with all-natural ingredients, the new positioning makes light of the insight that itâs hard to be good. The campaign launches with a film set in a remote mountainside retreat, featuring a motley crew of villains as they undertake a journey to being a touch more pureVIEW THE FIRST SPOT VIEW THE 15 SECOND SPOT Tourism Tasmania: Boat Building Tourism Tasmania is calling on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. A simple invitation to 'Come Down for Air'.VIEW THE BOAT BUILDING SPOT VIEW THE MARIA ISLAND SPOT VIEW THE VINO THERAPY SPOT  The Day Pigs Fly ... that's the day you'll find a better christmas ham than Mondo Doro.PLAY THE SPOT Fantastic Furniture: When It Feels Like Home Fantastic Furniture "When it feels like home."With the concept of 'home' being redefined in 2020, Fantastic Furniture celebrates the role their furniture plays in making people feel more comfortable and at home.The campaign runs across TV, digital, social, and OOH via a series of 23 sequential vignette-style ads that spotlight a different fun and relatable slice of life as people become their most authentic selves at home.VIEW THE BED SCARE SPOT VIEW THE DAD TIME 1 SPOT VIEW THE COUCH SPOT VIEW THE DESK SPOT VIEW THE DINING SPOT VIEW THE CHOCOLATE SPOT VIEW THE SAUCE SPOT VIEW CHICKEN OUTDOOR VIEW HI VIS OUTDOOR VIEW COUCH OUTDOOR VIEW DAD OUTDOOR PLAY THE BEDROOM SPOT PLAY THE LIVING SPOT PLAY THE DINING SPOT  The 'Sharing the spirit of Christmas' campaign encourages Australians, however they choose to celebrate Christmas with their loved ones, to share fresh food from around Australia, support local farmers and producers, and give generously back to the community.VIEW THE SPOT PE Nation: Sustainable In Snow Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the labelâs latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation's 'Sustainable in Snow'collection. In partnership with Andpeople and the globally recognised team behind the Institute of Digital Fashion, the Instagram AR filter allows customers to step into an international snow environment where they can 'try on' selected garments from this original collection. that operate within the space have been forced to re-examine customer communication and engagement. VIEW THE CONCEPT Tourism New Zealand: Play NZ With international borders closed, Tourism New Zealand invited the world to come and "PLAY NZ". Teaming up with one of YouTube's top gaming content creators, Loserfruit, PLAY NZ brought the country to life as an immersive, open-world gaming experience that lets people explore some of New Zealand's greatest attractions in a completely new way effectively marketing the entire country as a game. Smashing ad watch time records, the campaign showed that good creative can overcome short attention spans. Created alongside TBWASydney, PLAY NZ was a brand building campaign aimed at increasing the number of Australians considering a New Zealand holiday, targeting a millennial audience 25 to 39 years, renowned for seeking new experiences and likely âfirst to flyâ when a travel bubble opens.VIEW THE CONCEPT  Urban legend suggests that shoes hanging from powerlines indicate places you can buy marijuana. Bohempia, Europe's leading hemp fashion label, used this association to launch its 100% hemp shoes in the US.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In the lead up to the festive season, the Road Safety Commission in Western Australia and Gatecrasher Perth have launched a new campaign to discourage drink driving. The summer holiday season is one of high risk, where low-level drink driving is more likely to be justified as a âone-offâ or being within self-justified limits. The campaign compels drivers to reconsider their choices during vulnerable moments. The insight behind the campaign is that the decision whether to drink and drive is an internal conversation you have with yourself. This conversation can at times be highly conflicting. Itâs a calculated risk you take in the moment as you weigh up the pros and cons.VIEW THE SPOT Grass fires move fast, a lot faster than you. So, this is a reminder to be prepared this fire season, because if you think you can wait until the last minute and outrun a grass fire, you might want to think again. PLAY THE SPOT Ikea: Life At Home Life by IKEA is the brand platform in Australia that solves life's problems through design. During the world's strictest lockdown, which lasted over 100 days in Melbourne, IKEA added an extra assembly instruction to their most popular products. Products almost all Australians have in the home, or could invest in to help with 'normal life'. Each of the illustrated instructions helped people find clever ways to deal with everything from cancelled holidays to haircuts, workouts to WFH, live sport to living with kids who couldn't go to school. Released in context to what was happening in the world, we provided a solution to anything and everything life at home threw at us (yes, even Trump's Tweets.hide!).VIEW THE CONCEPT  Life by IKEA is the brand platform in Australia that solves life's problems through design. During the world's strictest lockdown, which lasted over 100 days in Melbourne, IKEA helped people find new uses for some of their most popular products. Getting everyone stuck at home to invest in the IKEA pieces that would get them through lockdown and offer clever alternatives for 'normal life'.PLAY THE SLEEPY SPOT PLAY THE BABY SPOT A radio campaign to help Uniting WA recruit foster carers for kids with high support needs.PLAY THE FIRST SPOT PLAY THE SECOND SPOT  A Willy Wonka-style 'golden ticket' promotion by WA brewing giant Gage Roads Brewing Co. and MITP Agency means one lucky Single Fin lover in WA, Queensland, South Australia and Victoria is about to experience the adult version of being a kid in a chocolate factory. One six-pack of Single Fin beer in each state is now hiding a unique 'Golden Fin', a gold emblazoned beer bottle with the wording 'Congratulations, youâve won free beer for a year" on the label. The lucky finder of the Golden Fin will receive 15 cartons of Gage Roads beer, roughly the equivalent of a beer a day for a year. Gage Roads brand lead Bec Lauchlan urged people to be on the lookout.VIEW THE SPOT  Staring at a supermarket shelf packed with cup noodles, they all look pretty similar. Fantastic Noodles needed a way to stand out and stay top-of-mind in this crowded category. Pairing offbeat visual humour with a strong audio component, Yup to the Cup Fantastic creates something weird and catchy, ensuring that when people think âcup noodlesâ they think 'Fantastic'.VIEW THE SPOT  They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go. The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT TAC: Left Unfinished TAC and Road Trauma Support Services Victoria (RTSSV) have launched an interactive exhibition called 'Left Unfinished' via TABOO, to deliver a powerful road safety message by showcasing everyday items belonging to Victorians whose lives were suddenly lost or forever changed on Victorian roads. The exhibition is part of RTSSVâs 'Shine a Light on Road Safety Week' and will run from 15th November to 22nd November at the Melbourne Museum Plaza, and will then be on display within the TAC's Road to Zero complex inside the Melbourne Museum until January 2021. VIEW THE CONCEPT Smith's Duos: Hot Wings and Ranch Smith's Duos are two flavours in one pack. To showcase the unique nature of these combinations, Clemenger BBDO Sydney used bespoke illustrations of their ingredients morphing into chips and cascading into the pack in an unmistakable heart-shape. VIEW THE HOT WINGS AND RANCH AD VIEW THE BURGERS AND SPECIAL SAUCE AD  Ever wondered why your foot twitches when you sleep? Audi's latest retail campaign created by BMF has the answer. Directed by Sweetshopâs Joel Harmsworth the elegant yet exhilarating visuals are paired with Doris Day's 'Dream A Little Dream', re-imagined by Rumble Studios.VIEW THE SPOT David Jones: Home Of Christmas For 182 Years David Jones is waving goodbye to 2020 and warmly welcoming the festive season with âThe Home of Christmas for 182 years', a nostalgic Christmas campaign, jointly created by The Monkeys and Maud, part of Accenture Interactive, inviting all Australians to celebrate 182 Christmases with the iconic department store. Founded in 1838, David Jones has seen almost 200 years of Australiaâs heritage through its famous windows. VIEW THE SPOT Subway: Sink A Sub Avast ye, the high seas are calling as Subway launches its first-ever âinstant winâ gaming experience. Sink a Sub is a virtual at-sea battleground that transforms the way customers engage with the brand's most iconic product the Sub.Guests who purchase from Subway menu's at participating Australian and New Zealand restaurant's during November will receive a code to play the high-sea gaming experience. The gaming mechanism allows every player to 'sink a sub' on the gameboard to win a treasure chest of major prizes worth millions of dollars; from Subs and bikes to an Isuzu M-UX and $10k every week. Even players who 'miss a sub' will still win instant swag, including Subway cookies, drinks and meal upgrades. VIEW THE CONCEPT Klarna: The Following is K-Rated The K-Rated campaign from Klarna allows the audience to unlock deals, price drops, wish lists and more if they uncensor the sexy products in each ad. From TV to outdoor and social, every ad was an opportunity to remove the pixels and unlock the offers beneath.VIEW THE CONCEPT  In the incredibly crowded online gaming market BlueBet had a major point of difference theyâre one of the few 100% Australian owned bookmakers. During these tumultuous times there's a compelling drive to back Australian owned companies.Being a relative newcomer this would form the basis for a 'true blue' branding campaign that only BlueBet could own.It just so happened that 'blue' actually made for a hysterical link to 'Australiana', further re-enforcing the brand's 100% Aussie owned credentials.VIEW THE SPOT  The K-Rated campaign from Klarna allows the audience to unlock deals, price drops, wish lists and more if they uncensor the sexy products in each ad. From TV to outdoor and social, every ad was an opportunity to remove the pixels and unlock the offers beneath.VIEW THE DYSON SPOT VIEW THE PERFUME SPOT VIEW THE NIKE SPOT VIEW THE SODA STREAM SPOT Virgin Australia: You can't keep a good thing down Virgin Australia's return to the sky is one of the great Australian recovery stories. 'You can't keep a good thing down' pays tribute to the fighting spirit that's inherent to the brand. Soundtracked by the anthemic 'What You Need' by Australian icons INXS, the 60 second TVC sees a 12-year-old schoolgirl from Melbourne dance the airline into their next chapter. The empty airport becomes her stage as her dreamy celebration mirrors the feelings of the entire country. Agency: CHE ProximityVIEW THE SPOT NRMA Insurance: HELP! The Game Australia is becoming increasingly more dangerous. With more volatile seasons causing higher risks of bushfires, storms and floods. To make risk a more approachable conversation, NRMA Insurance and CHE Proximity created Help! The Game - an engaging way to start the conversation with families and help Aussies understand the importance of insurance. HELP! The Game teaches players about the value of protecting their assets as they risk them all to Australia's uniquely dangerous landscape. The Game launches via a series of films, OOH, social, digital and PR, with 30,000 games available at helpthegame.com.au and stocked in every Kmart store across NSW and QLD.VIEW THE CONCEPT NRMA Insurance: The slow way For caravanners, slow is a way of life. It's about getting back to basics, back to nature, reconnecting with loved ones and exploring the best parts of a country. With unprecedented numbers of caravanners preparing to hit Aussie roads, NRMA Insurance launched a brand film that captured the romance of slowing down in a caravan. Showing it didn't just protect caravans, but the very way of life that surrounds them.VIEW THE SPOT VIEW THE OUTDOOR Volkswagen: World's Smallest Dealership Volkswagen and DDB Sydney continue their legacy of 'thinking small' together with a dealership you can visit from the comfort of your own phone. The World's Smallest Dealership was opened to promote the automotive's new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall interactive activation is an exact 3D replica of a real dealership, and even features screens running Volkswagen TV ads. It is also fitted with QR codes for customers to scan, leading them to an immersive augmented reality tour, complete with audio guide walkthrough. The dealership has since been touring iconic Australian landmarks. VIEW THE CONCEPT  Australian brewer Mountain Goat celebrated its latest goat run venture, launching the GOATLotto show via The Monkeys, part of Accenture. Part lotto and part late night talk show, GOATLotto is a month-long retail promotion, all in the name of selling some very enjoyable beer. Those who purchased a carton and uploaded their receipt received a unique set of lotto numbers that secured their place in the draw to win a range of life changing prizes like $50k, or an egg from Alien vs Predator the movie. Directed by The Glue Society, the promotion ran nationally from October 1st onwards VIEW THE SPOT Panasonic: Tiny Tech Mighty Tech This is a through the line campaign in partnership with Awaken Media for Panasonic Australia. The project objective was to launch the new Panasonic S5 DSLR Camera in Australia.The camera itself packs a massive punch in a compact shell so our concept is 'Tiny Tech. MIGHTY SPEC'. As we dug into visually communicating this idea, the client liked 3 of our approaches so much that they doubled the media budget and asked us to execute all 3 visuals in market VIEW THE DINOSAUR AD VIEW THE PAPER PLANE AD VIEW THE HERO AD Some things will change more than others within the next 20 years. But your MLEC solar system won't it's future proof.PLAY THE BAD TIMES SPOT PLAY THE TOAD MAN SPOT PLAY THE SKATEBOARD SPOT Volkswagen: World's Smallest Dealership Volkswagen and DDB Sydney has continued the legacy of 'thinking small' with a dealership you can visit from the comfort of your own phone. Volkswagen and DDB Sydney have created the Worldâs Smallest Dealership to promote the automotiveâs new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall activation is an exact 3D replica of a real dealership, even featuring screens running Volkswagen TV ads, and is fitted with QR codes for customers to scan with their phones, leading them to a dedicated website designed for virtual tours using augmented reality. VIEW OUTDOOR  Ryan Reynolds and Hugh Jackman are back feuding once again. Announced today via their social media channels, Ryan Reynolds' Aviation Gin and Hugh Jackman's Laughing Man Coffee are teaming up with Sam's Club in a fight for a good cause: donations to the SickKids Foundation and Hugh Jackmanâs Laughing Man Foundation. From November 10th to December 20th anyone can purchase Laughing Man Coffee or Aviation Gin at Sam's Club, which will count as a vote for Team Ryan or Team Hugh. Those who do not want to make a purchase can vote at the sam's club website and enter for a chance to be one of five lucky winners who get to bring a guest to a virtual party with Ryan and Hugh. VIEW THE FORGIVENESS SPOT VIEW THE ARGUING SPOT |
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