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Seen and noted
 Created in partnership with creative agency BMF and production company FINCH, the 'Reluctant Shanty' aims to honour the courage and resilience of refugees in Australia and across the world.The Reluctant Shanty song, was created and inspired by interviews with five refugees. VIEW THE SPOT  Next year, VEGEMITE is having a big birthday. So, like any iconic Aussie, it feels only right that VEGEMITE should expect to hear from the Queen when it hits the hundo!But on the off chance Her Majesty didn't have us on her list, we wanted to get in early with a request for a 100th Birthday letter. VIEW OUTDOOR  Cancer Council WAâs Make Smoking History Program has launched a new emotive campaign, in a bid to prompt people who smoke to quit. âWorried About Youâ is a narrative campaign produced by Gatecrasher Advertising that focuses on a daughterâs concern about her father becoming ill from smoking.VIEW THE 30s SPOT VIEW THE 15s SPOT  Mosh lift the rug on men's health via Sunday Gravy and RevolverMosh collaborated with Sunday Gravy and Revolver to create a new brand campaign to unify their offerings, directed by Matt Devine.NSays Josh Dorevitch, Mosh: 'We needed a way to get through to men. Knowing that most blokes can be guilty of sweeping their health under the rug, we wanted to highlight this behaviour in a memorable way that gets men to take action. Working with Matt and Sunday Gravy, we explored the universe that exists under that rug and made a film that we hope men will like and more importantly relate to.' VIEW THE SPOT Klarna: Dream Cheese Klarna, the world's leading Retail Bank, announced its very first global shopping event, Dream Deal Days. To launch the campaign, Klarna created a pop-up Dream Shop in Sydney, stocked with everything to help shoppers remember what they truly dreamt of, so they could buy it the next morning. the Dream Shop also served Dream Cheese, a hard cheddar designed to help Aussies kick-start the dreaming process.Agency: Thinkerbell VIEW OUTDOOR VIEW THE AD  If you want to catch a human, you won't find better bait than the Xtreme Cheese from Chicken Treat.VIEW THE SPOT  Willed, the simplest place to write your Will online, has launched its 'Dead Easy' campaign via independent agency Hardhat and independent vampire Gregor. Recognising that writing a Will can feel daunting and dark, the 'Dead Easy' campaign leans into a lighter side of preparing for the inevitable. Fronting the campaign is Count Gregor, a vampire who's seen many come and go in his 700 years, and understands the importance of writing a Will better than anyone. VIEW THE SPOT  'Rise' tells the story of a mentor who helps rising musical talent Mikayla Mununggurr seize her moment, with a little help from Google. The film is a collaboration with director Stefan Hunt and Danzal Baker, and is inspired by the real actions of Danzal Baker (aka Baker Boy) - a Yolngu man and Australia's first Yolngu Matha rapper, who has been praised for his efforts to mentor and empower rising talent from his community. In 2019 Baker Boy was named Young Australian of the Year and received the Order of Australia Medal (OAM).VIEW THE SPOT Stranger Things: The Upside Down Under To celebrate the release of Stranger Things Season 4 on Netflix in Australia, we got fans and locals excited by tearing open a massive 25m x 21m rift to the Upside Down on the sands of world-renowned Bondi Beach. To add to the drama of the event, we brought in containment officers in yellow hazmat suits to conduct experiments on the rift, which creepy sounds from the show while they poked, prodded, and tested it. With help from actual Bondi Rescue lifeguards, the large crowd of beach-goers were able to sneak up to the rift for a cheeky look & photo opportunity. Agency: AkceloVIEW OUTDOOR  To celebrate Coopers Breweries' 160th year, The Royals opted for a big birthday message on the largest billboard in the southern hemisphere. Measuring 170 metres in length, the billboard is prominently located on the Glebe Island silos in Sydney Harbour and reads: Coopers - A long history needs a long billboard, 1862-now.VIEW OUTDOOR  Who can resist cute puppy dog eyes? Especially when they belong to a future Guide Dog that will one day help bring independence to a person with low vision or blindness? Adorable puppies are starring in a series of bold, out-of-home (OOH) billboards, alongside an oversized QR code, in a campaign by The Royals for Guide Dogs Australia (GDA), promoting the charityâs June end of financial year (EOFY) donation drive.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR  Australia's number one beer, Great Northern Brewing Co. has launched The Zero G Network, a new initiative to protect remote pockets of the great outdoors from mobile data coverage. The new initiative, which was developed with partners, Clemenger BBDO Melbourne, has launched with online films, influencer partnerships, OOH, print and an interactive website where people can explore, nominate and help preserve Zero G areas so future generations will always have places to experience the benefits of being outdoors and offline.VIEW THE SPOT  Expedia Group's domestic-travel focused brand, Wotif.com and its agencies Spark Foundry and Emotive have launched new OOH creative to encourage Australians to travel more in their own backyard. The outdoor creative shows an 'endless itinerary', extending beyond the OOH panel, onto the ground - to illustrate the endless holiday possibilities people can enjoy via Wotif, while highlighting the missed travel moments over the past two years. The outdoor ads have been launched on oOh! Media panels across the eastern seaboard, including street furniture and retail. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR MIA Mums In Ads: The $876k Hand Cream Leading up to Mother's Day every year, all across the nation, Aussie mums are barraged with stereotypes and platitudes in advertising. And for MIA's (Mums in Ads) it's a real double whammy - the ads are made by an industry that tends to penalise mums systemically. Working with The Parenthood - a non-for-profit that promotes fairer conditions for working parents - we wanted to highlight the jaw-dropping results from their recent research and catapult it into an industry conversation.VIEW THE CONCEPT Foodbank WA: The Day That Hunger Ended The Day That Hunger Ended is a fable from the year 2030, where benefactors are invited to become the hero characters who end hunger forever. With the aim of ending hunger by 2030, Foodbank WA created, via The Brand Agency, a bold new fundraising strategy - a benefactor programme inviting philanthropists to join a select group of high-worth contributors known as the 'Foodbank Guardians of Western Australia'. To launch the programme, we created The Day That Hunger Ended - A Fable from The Future. The fable features the philanthropists themselves as the Guardians â unnamed figures who work with children to end hunger. VIEW THE AD  At Wotif.com, we have everything people need to make up for all their missed holidays. Make up for all the flights, the hotels, the pools, the tours, the buffets, the hot air balloon rides, the skydives and the great Aussie holiday times we've missed.So, when we next get the chance, Wotif wants us to holiday better and harder than ever before. Don't just walk to the breakfast buffet - run. Actually, don't run - conga! Agency: Emotive VIEW LINNER OUTDOOR VIEW HOLIDAY OUTDOOR VIEW 48 HOURS OUTDOOR VIEW BREKKIE BUFFET OUTDOOR  Meet Stevie MooQueen, the jealous star of organic yoghurt five:am's first major ad campaign in over three years via The Works, part of Capgemini. Launching this week across TV, outdoor, digital and social, the hilarious series of 15 and 30 second ads depict Stevie attempting to escape her conventional farm for the lush, green grass of the organic farm next door. In the first episode, which debuts today, Stevie MooQueen and her two best friends steal a tractor to attempt to jump over the boundary fence in a spoof of Steve McQueen's thwarted bid for freedom in The 1963 classic The Great Escape. VIEW THE SPOT  Fck The Cupcakes (FTC), an industry movement established last year to help address gender inequality, is launching its first major campaign, 'Be the Change', an initiative motivating men to help women drive change. FTC, led by Innocean Australia CEO, Jasmin Bedir, and a team within the agency, has brought together a powerhouse of communications professionals to help develop and implement the campaign. The FTC committee includes creative (Innocean), Media (Hearts & Science), PR (Edelman), digital (Razorfish), and publishers Paramount Australia & New Zealand, JCDecaux, ARN, yStop, Hoyts, Seven Network, Nine Network, Nova, News Corp, as well as Mamamia, Yahoo, Meta, SCA, and Val Morgan, supporting organisations Never Not Creative, shEqual, The ManCave, Line & Length, Omnicom Group, and DHL as a sponsor of the campaign. VIEW THE SPOT  electriclime have linked up with VMLY&R in Sydney to produce a new spot for top petroleum brand Caltex. Directed by Matt Kamen, this comedic film is set in a warehouse office where a fleet manager and a Caltex Salesman are in mid conversation discussing Caltex's exceptional Diesel and Lubricant products.VIEW THE SPOT  As part of the release of Stranger Things Season 4 on Netflix in Australia, we hijacked the front and back covers, plus the inside pages of one of the country's leading newspapers - The Sydney Morning Herald. Inside the takeover was exclusive coverage by Stranger Things' newspaper The Hawkins Post featuring five satirical articles relating to the tearing open of a massive 20m x 16m rift to the Upside Down on world-renowned Bondi Beach. Agency: Akcelo VIEW THE AD  S-BINGE300522-POD - is produced as an immersive soundscape, transporting you right next to the blacksmith in Medieval times. S-BINGE300522-30 is a practical permission slip anyone can use every monday! Agency: NOVA Entertainment PLAY THE FIRST SPOT PLAY THE SECOND SPOT  Secrets - Shhh are a leading Australian fine Jewellery retailer with over 30 stores. Their July TV camapign filmed 6 unique creatives with creation studio All About Content and launched their campaign w the Wedding creative to attract new brides looking for alternative non mined diamonds for their forever ring. VIEW THE SPOT  In Australia, one hardware store dominates the category. Mitre 10, Australia's second largest hardware chain, are the other one. Mimicking their competitor's 'talking head' technique, this new brand positioning from Mitre10 simply aims to remind consumers they have another choice. Agency: Dig VIEW THE STARKERS SPOT VIEW THE PORTALOO SPOT VIEW THE HEADSTRONG SPOT VIEW THE STUD MUFFIN SPOT Richard Johnson, head chef at Rambla, trained at Claridge's in Mayfair, London, one of Europe's finest five star hotels. He brings a touch of English class to the South Perth foreshore... so we brought a touch of English class to the airwaves.Agency: CREATE PLAY THE SPOT There's driving your dollar further, then there's literally driving an actual dollar further - this ad does one to demonstrate how you can do the other by shopping at The Golf Clearance Outlet.Agency: CREATE PLAY THE SPOT  Even though we're starting to understand there's better options out there, our muscle memory has our thumbs hitting that same black app every time we need a ride. Habits are hard to break. Especially bad ones. So sometimes when you just can's shake it. It's time for intervention. But interventions only work when they're held by those you love the most. Like say... Your nana. VIEW THE SPOT PLAY THE ROSIE'S ENRAGED SPOT PLAY THE HEAVY STUFF SPOT PLAY THE PARKING PROBLEM SPOT PLAY THE PROJECT PROMOTION SPOT PLAY THE KEV'S LATE SPOT  Traditionally, Australians are meant to retire happily after 40 years of work, but many reject the stereotypes of retirement, which no longer match the expectations or desires of many Australian pre-retirees. Many people are seeking to enter this new phase of life on their own terms, injecting it with new purpose and a desire for ongoing fulfilment and meaning. 'Retirement' is the beginning of their second half. A second half that isn't defined by what they did in their first half.VIEW THE SPOT  Furniture company Koala releases 'When Life Unfolds,' showing Aussies how their trusty sofa beds can get you out of any jam in seconds.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Austrack Campers: Sleeping with Other People In just 15 sec we needed to convey the benefits of enjoying camping in an Austrack Camper over sleeping in tents. We thought the best way to do that was highlight all the 'drama' that tent campers have to navigate that they wouldn't have to in an Austrack Camper. It's surprising how much drama you can create in just 38 words.Agency: CREATE PLAY THE OTHER PEOPLE SPOT PLAY THE METHANE SPOT PLAY THE HOLIDAY SPOT PLAY THE TOILET SPOT PLAY THE GOANNA SPOT  Throughout the year, Queen Bees are bred and sent around Australia to maintain top quality hives. They are predominantly sent via the postal system. But due to delays caused by COVID-19, coupled with the increased threat of overheating while being transported, many Queen Bees have sadly been dying in transit. To combat this issue, B Honey partnered with Silver Top Taxis to create the Queen Bee Chariot - a regal service that picks Queen Bees up sooner and delivers them quicker (in an air-conditioned vehicle) than the usual postal system route, to ensure that they don't die in transit. Agency: Thinkerbell VIEW OUTDOOR DiDi has partnered with BWM Isobar (a dentsu company) to launch its latest campaign, drawing on behavioural science to encourage Aussie rideshare users to consider the best decision available to them.PLAY THE HEAVY SPOT SPOT PLAY THE ROSIE'S ENRAGED SPOT Defence Force Recruiting: The Audio Ad You Can SeeTo find its new intelligence recruits, the Australian Navy released an audio ad with a print ad hidden inside it. The only way to reveal the hidden image was to process the audio with a spectrogram - the same technology Navy intelligence officers use to analyse frequencies and identify threats at sea. Not everyone found the hidden recruitment message. But those who did knew exactly where to apply for an intelligence role suited to their skills. Agency: VMLY&R, MelbourneVIEW THE CONCEPT PLAY THE RADIO SPOT VIEW THE PRINT AD Every year, there are a concerning number of crashes, fatalities and near-misses around WA roadworks. Many of these incidents, caused by inattention, speeding or lack of care, are entirely avoidable. So, Main Roads WA asked &Partners to develop a digital-first campaign, urging drivers to look up, slow down and take care. Specifically, the campaign aims to promote 'empathetic driving' by asking drivers to imagine the impact of people driving dangerously through their own workplaces. The campaign features social, digital and digital audio. Each execution features vehicles driving through different workplaces: A supermarket, a bar and an office space. PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT  As Australia's most awarded mattress mattress makers, Koala knows a thing or two about lying (horizontally that is). But politicians have taken lying to a whole new level. So on Election Day Saturday 21 May, Koala took the opportunity to ask Australian politicians to keep their lying to the bedroom, and out of Parliament.VIEW OUTDOOR VIEW THE AD  Exit's Tim Georgeson has crafted a film perfectly in line with leading high-end sustainable shoe brand FEIT's sustainability ethos, using entirely found content.Agency: creativelab VIEW THE SPOT  To recruit more Aircraft Safety Maintainers, the Australian Air Force needed to shift perceptions. In a world of extremes, repairing and customising safety equipment was seen as uninspiring when compared to G forces, high altitude flying and breaking sound barriers. We needed to highlight the true purpose of the role. Which is that without their critical work, none of these extremes could be achieved. Aircraft Safety Maintainers are the ones who Make Extremes Possible.VIEW THE SONIC AD VIEW THE AFTERBURNER AD VIEW THE CONTRAILS AD |
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Special Group have created this spot for Uber Eats
Richard Rose has created this spot for Mitsubishi Motors Australia