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Seen and noted
 Heaps Normal brings to life the Heaps Normal brand ethos of celebrating weirdness and people living their own normals.VIEW THE SPOT  Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated âdrivingâ film with a happy outcome.VIEW THE SPOT DiDi: Silly Season Summer is the best time of year for going out, which unfortunately makes it the worst time of year for accidents caused by those driving under the influence of drugs and alcohol. So we came up with the only sensible solution for the silly season, DiDi Tow, launched with probably the first intoxicated "driving" film with a happy outcome. Agency: Sunday GravyVIEW THE 7 ADS  Nothing beats a group of mates hitting the open road for a Macca's Run (aka Aussie slang for 'Wanna get McDonald's?) during Summer. So we celebrated with an ad that showed just that. Except... it's no ordinary group of friends, with the OG Macca's characters taking on Australia for an epic Macca's run. Mirroring everything from real Aussie behaviour with group chat threads, road trip vibes and more.VIEW THE SPOT  Between work, family, shopping and travel, the festive season can get full on, fast. Luckily, Teapigsâ whole leaf tea provides the perfect excuse to slow down. To inspire everyone to take a moment, our print showed the busiest of Christmas characters loosening his beard and kicking back for a well earned break.VIEW THE AD  Ditching the coffee clichés of life-changing experiences, ST. ALi's new brand platform focuses on one simple promise: lifeâs unpredictable, but your coffee at home doesn't have to be. It's no miracle, just good coffee.VIEW THE 3 SPOTS Meat & Livestock Australia: The Comments Section Australian Lamb is back. And this year, the summer campaign is skewering the online comments dividing our nation. Created by Droga5 ANZ, part of Accenture Song, and directed by Max Barden from The Sweetshop, the film was created with 100% real Australian comments sourced from online platforms including Instagram, TikTok, Reddit, Facebook and YouTube. From an innocuous cuppa to a jacked Artificial Intelligence Kochie, it feels like everything is dividing the nation - that is until a lamb BBQ appears to remind Australians that when we get out of the comments and into the cutlets, weâre a kinder more united country. The first campaign to be released by Droga5 ANZ, the ad is accompanied by a bespoke 15â and OOH campaign that uses real comments about the ad, both good and bad, to drive people to watch the full film online. The ad premieres during the evening news of Seven and Nine yesterday (7th January), followed by a national media campaign rolled out by UM across BVOD, SVOD, YouTube, cinema, paid social and retail OOH. With One Green Bean driving reach across earned media and owned social. VIEW THE SPOT  During the sold-out Boxing Day Test at the MCG, The Shane Warne Legacy will debut Don't Waste a Beatâa heartfelt film celebrating Australian cricket legend Shane Warne's remarkable achievements, cherished moments, and the vibrant beats of his life. This poignant piece encourages all Australians to take the Shane Warne Legacy Health Check.VIEW THE SPOT McDonalds: Squid Game Dare To Play We launched an epic collaboration between Netflix and McDonaldâs with the Squid Game Meal Dalgona Candy Challenge, a true world-first inviting players to tackle one of four different candy shapes from the showâs iconic scene â only this time the greatest challenge is the Golden Arches M.This fully integrated experience campaign features custom packaging, an immersive mobile game, train station dominations, restaurant takeovers, activations and a Korean version of the Launch Film voiced by none other than Jeon Young-Soo (ì ìì) â the official Game Instructor from the Squid Game series. VIEW THE 2 SPOTS VIEW 3 OUTDOORS  Gia's Renovations can transform your poor quality kitchen, into one of the highest quality. Translating this to audio was pretty straightforward. PLAY THE SPOT Anglicare WA : Christmas Tree To raise desperately needed funds for Anglicare WA's child counselling service (Young Hearts); we wanted to highlight the huge difference in how Christmas is experienced by children and families who are victims of domestic violence. Young Hearts is a unique service, tailored specifically to the needs of children and young people who have experienced or witnessed family and domestic violence.https://donate.anglicarewa.org.au/VIEW THE SPOT VIEW 3 OUTDOORS "Ducks", in the colloquial sense, are an integral part of the game of cricket. This cricket season in Australia, there will quite literally be a whole new rhyme and reason to the term "scoring a duck".And very delicious it will be too, as this radio spot attests. PLAY THE SPOT  Navy Submariners are everyday people who are trained to do the extraordinary. 'I AM A SUBMARINER' reveals their secret superpowers and what it takes to have a career where you gather intelligence on classified missions. Agency: VML AustraliaVIEW THE SPOT Lipton Iced Tea: Jargon Junket Lipton Ice Tea is in the mood transformation business, so we've gone above and beyond to keep office workers grinning through that 9-to-5 grinding. Weâve taken Australia's most hated buzzwords and turned them into work-cleansing summer experiences, that can be won by collecting the soul-sucking jargon Aussies are forced to endure at work. VIEW THE CONCEPT  MACq 01 is the first hotel in Australia dedicated to immersive storytelling, inviting guests to experience Tasmaniaâs rich history through every touchpoint. From pet leopards to celebrity beekeepers, trailblazers to troublemakers, itâs where tall Tasmanian tales come to life.VIEW THE SPOT  As part of Minderoo Foundationâs advocacy for a Global Plastics Treaty to reduce plastic pollution and its harm to human health, this campaign was designed to remind international delegates of whatâs truly at stakeâthe health of their children and grandchildren.VIEW OUTDOOR Office Of Responsible Gambling: Reclaim The Game The Office of Responsible Gambling partners with the BBL to reclaim the game in this new work by Ethan McLean.VIEW THE 2 SPOTS  Vocus Group and ATime&Place have launched the next evolution of the Dodo brand, widening the world of Dodo and introducing new characters. Through a series of NBN and Mobile commercials, the audience is given a unique view into Dodoâs life and neighbourhood. VIEW THE 3 SPOTS  What the F?!? Foodland is the alternative supermarket in South Australia. Itâs loved by localsâeven locals who shop elsewhereâbecause of its iconic jingle and overly earnest advertising. This love, however, hasnât been translating into sales recently and the brand has been losing market share. This series of quick and quirky ads are designed to challenge perceptions, gain attention, and win back lapsed and non-shoppers by behaving differently. Each 15 second ad features a different reason why you "gotta shop at F...oodland" from the consumerâs perspective. We launched at Christmas with the classic "knife-to-a-gunfight" story and followed up with price, community, and product range-themed commercials to solidify the new platform and build a strong framework for the future. VIEW 3 OUTDOORS Independent Cafes: There's Only One Independent Adelaide cafés team up for cheeky marketing campaign as local chain CIBO Espresso set to become Gloria Jeanâs....In the midst of significant public outcry relating to the recently announced news that South Australian coffee chain CIBO is set to rebrand to Gloria Jeanâs, a collective of independent Adelaide cafés have banded together for a new campaign reminding café-goers that there are many great one-of-a-kind options out there. VIEW 4 OUTDOORS In Australia, Mitre 10 are known for a few things, DIY and their iconic shade of blue. So with Black Friday being one of the most anticipated sale periods of the year, Mitre 10 wanted to stand out in the sea of sameness when they advertise their biggest and best deals. The solution? We have to hit people when theyâre not expecting it... we have to hit them with a deal⦠out of the blue.PLAY THE SPOT  Australia is officially no.1 in the world for skin cancer. 2 out of 3 Australians will be treated for skin cancer in their lifetime. Pretty grim.We live on a giant desert island under a big hole in the ozone layer. Not only that, the Earthâs elliptical orbit sticks us physically closer to the sun in summer, increasing the amount of solar UV radiation that hits us. VIEW THE SPOT Prezzie: Magical Messages Australiaâs leading digital gift card platform, Prezzee, is set to make Christmas 2024 unforgettable with the launch of its innovative Magical Messages campaign. The campaign introduces personalised video messages from Santa Claus, designed to bring joy to families worldwide. The Magical Messages campaign combines the nostalgic tradition of Santaâs Nice List with the digital age, allowing parents to nominate their child for Santaâs list through an easy online form. Santa will then deliver a bespoke video message mentioning the childâs name, age, and hometown, adding a touch of personalised magic to the festive season.VIEW THE CONCEPT  The number of children in state care in South Australia is scary. And growing. Meanwhile, the number of South Australians registering as foster carers is declining. To overcome the disparity, the Department for Child Protection needed a campaign that would simultaneously publicise the need for foster carers and entice South Australians to become foster carers. The idea of pairing adults with children and using physical likeness and emotion to connect these unrelated humans was a creative solution to the time and budget limitations of the job. With no big film to fuel the emotional connection, the static OOH campaign needed pictures and words that could foster a positive feeling in our audience. In the first 20 days of the campaign the Department had over 30 registrations and a 1000% uplift in traffic to their website.VIEW OUTDOOR It's both a fancy food.And a word that looks and sounds funny.What's not to love about "duck"?Especially how easy it is to make with Luv-a-Duck, and how superb it tastes.And of course, best of all, "duck" rhymes with (expletive deleted).Which never goes unnoticed. PLAY THE SPOT  âThe black dogâ is one of the most well-known symbols of depression. But just like depression, the black dog doesnât just show up at your door one day. It always starts with the black puppy. It may seem harmless, but even as a puppy it can cause quite a lot of chaos in your life. And if you donât reach out and learn the tools to train your little black puppy, it can turn into a menacing black dog.VIEW THE SPOT  What the F?!? Foodland is the alternative supermarket in South Australia. Itâs loved by localsâeven locals who shop elsewhereâbecause of its iconic jingle and overly earnest advertising. This love, however, hasnât been translating into sales recently and the brand has been losing market share. This series of quick and quirky ads are designed to challenge perceptions, gain attention, and win back lapsed and non-shoppers by behaving differently. . VIEW THE 4 SPOTS Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians.PLAY THE SPOT Imagine a child waking up on Christmas Day and having nothing to unwrap. No gift, no new toy, and sometimes nothing to eat. Sadly, this is the reality facing an increasing number of South Australians. UnitingSA is pledging to âSave this Christmasâ for those who are struggling and might otherwise go without. UnitingSAâs annual Christmas Appeal helps provide gifts for children and puts food on the table for local families and individuals who are doing it tough this festive season.PLAY THE SPOT  The VAILO Adelaide 500 is Australiaâs biggest motorsport event with 4 days of adrenaline charged racing.VIEW OUTDOOR Three radio announcements to avert a sales event becoming a major public disturbance.PLAY THE 3 SPOTS To the delight of locals, the City of Salisbury embarked on a massive redevelopment of their Aquatic Centre, replacing an old, outdated pool with a brand new water park, including water slides, splash pads, a series of pools, gym, café etc. PLAY THE SPOT  Due to the fast turnaround of this retail campaign it was great that Ai could help us produce the film, the music, and show us what the future may look like when these sorts of prices are unleashed on the Australian market. Ai really helped. It turns out that at this point in time, it does do two things well: lame, and chaos. VIEW THE SPOT  When Black Friday rolls around, every major retailer in the country is competing for attention. This year, Kitchen Warehouse launched an attention grabbing OOH campaign that let their biggest sellers do the talking. The campaign was created by Special Group, Sydney.VIEW TOASTERS OUTDOOR VIEW BLENDERS OUTDOOR VIEW CAST IRON OUTDOOR VIEW PASTA OUTDOOR VIEW SALAD SPINNERS OUTDOOR VIEW GLOBAL KNIVES OUTDOOR Helga's: Brat Sandwich The Brats donât care about Helgaâs.But when Charli XCX's banned tour poster was updated with a sandwich, we saw an opportunityâ¦A limited edition sandwich for hungry Brats.VIEW THE CONCEPT  Monster Sauce Perth has enlisted the help of award winning British actor Ray Winstone in a new global brand film for Save Wild Tigers #changethestory. The film was created in collaboration with Smoke and Mirrors Bangkok, Worth Your While agency Copenhagen and Supersonic Copenhagen. The film highlights the global poaching crisis driving wild tigers towards extinction. Wild Tigers are being hunted for their skins, bones and parts by the illegal poaching trade. The global illegal trade in endangered species is worth around $USD 20 billion every year.VIEW THE SPOT  Vili's is Australia's famous beef pie with the iconic V cut into the pastry. It's also the Official Pie of the Australian Supercars Championship. To leverage this sponsorship, and prompt passing motorsport fans to beef up their weekend at the final race of the season, we placed these posters on sites in the vicinity of the Adelaide 500 street circuit. VIEW THE AD  In celebration of Australia's iconic Melbourne Cup, we put Praise Mayonnaise's new catch-cry 'Give It Some Mayo' out into the wild, with an equine twist.VIEW OUTDOOR  In a world where generations are more divided than ever, Spotifyâs âConnected By Spotifyâ brand campaign celebrates the different ways listeners of every age and lifestyle use the platform, putting a spotlight on the surprising ways that music can connect us. VIEW 3 OUTDOORS |
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Two new spots from Canva In House Australia