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Seen and noted
ANZ Mardi Gras Sponsorship: #LOVESPEECH Unchallenged homophobic, biphobic and transphobic language have a profoundly negative effect on LGBTIQ people's self-esteem and sense of belonging. As long-standing and principal partner of Sydney Gay and Lesbian Mardi Gras, we set out to challenge hurtful language and transform it into 'Lovespeech'.Agency: TBWAMelbourne VIEW THE TV SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE AD  To support the release of their new Pride range, Bonds has created 'OUT NOW', an idea that turns a common fashion phrase into a powerful mechanism of pride and support. 'OUT NOW' features queer Aussies sharing the number of years they've been living out and proud, as a way to promote visibility and celebrate the LGBTQIA+ community. Agency: Leo Burnett VIEW THE ALEX AD VIEW THE POPPY AND LUCY AD VIEW THE MARTY AD  Every year high school students are bombarded by university recruitment campaigns all promising an idealistic future. So, while other universities showed students a perfect future, Monash University showed one plagued by problems. Agency: VMLY&R, Melbourne VIEW OUTDOOR  Obtaining fresh seafood is much more enjoyable on land than it is on a fishing boat in the middle of nowhere. Agency: Southern Cross Austereo PLAY THE SPOT  The local papergirl delivers the message that Bakers Delight Hi-Fibre Wholegrain Loaf is packed with protein.Agency: McCann, Melbourne VIEW THE SPOT  The stand out in a sea of SUV sameness. The MG HS is the SUV you've never seen before. Agency: The General Store VIEW THE SPOT  It is common for the major Australian supermarkets to run promotions where they incentivise shoppers by giving away miniature plastic collectibles. We turned this on its head for IGA with a campaign that rewards their customers real products.Agency: The Core Agency VIEW THE CHEESE AND CRACKERS SPOT VIEW THE SPORTS DRINK SPOT VIEW THE TIM TAMS SPOT  Inside Montario Quarter - an estate that prides itself on bringing the community together - is G-Block. While standard construction hoarding simply hides the development, DevelopmentWA wanted to create something that would embody the lifestyle of Montario Quarter. So The Brand Agency, created Game-Block: an interactive hoarding surrounding the heritage-listed precinct that encouraged members of the community to stop and play - without a hidden sales agenda. The wall itself features larger-than-life tic tac toe, a slider puzzle, three in a row as well as Instagram walls and a little history of the original G-Block site.VIEW OUTDOOR Weekday lunches are sorted now Schnitz have 2 for $20 Schnitz Classics... all you need is someone to go there with Agency: NOVA Entertainment PLAY THE WORKMATES SPOT PLAY THE MATES SPOT PLAY THE PARTNERS SPOT We wanted to highlight the benefits of Cable Wake Boarding over traditional Wake Boarding, but not just to our radio audience but to the "poor saps" who were trying to sell their expensive ski boats. So we called them and recorded them. Some were confused, some were amused and some were a little short-fused.Agency: NOVA Entertainment PLAY THE FLOATS YOUR BOAT SPOT PLAY THE HOW MUCH SPOT PLAY THE HOW LONG SPOT PLAY THE NIGHT WAKE SPOT Yale: Hey Siri - Open My Door The Yale Assure HomeKit lets you control your home's locks with the sound of your voice.Agency: McCann, Melbourne VIEW THE FIRST SPOT VIEW THE SECOND SPOT  You'll feel like a rockstar, when you park like a rockstar, at the new Short & Sweet Zone at Melbourne Airport Parking.Agency: McCann, Melbourne VIEW THE FIRST SPOT VIEW THE SECOND SPOT  Launched in 2018 by the TAC and TABOO, Split Second Film Competition challenges young Victorians to submit a concept for a road safety film that doubles as the 'turn your phone off' message at the Melbourne International Film Festival (MIFF). Each year, one winning script is given 50k funding, produced by TABOO and a leading production house and aired in front of Australia's film luminaries, before every MIFF screening.The final films were so well received, they are now running in Village cinemas across the country.VIEW THE SPOT  To launch Goose Island's full-flavoured IPA, Taboo found the least flavourful town in Australia - The Shire of Bland. Together with the Shire council, Taboo seeded out a video featuring the Shire's actual GM, calling on Australia to bring flavour to Bland. The film went viral and was picked up by nearly every major media outlet in the country. The Prime Minister even saw it and donated his personal curry recipe along with $1m in drought relief funding. Goose Island then 'stepped in' and threw the town a Flavour Festival, announcing that flavour had finally hit Bland. VIEW THE SPOT BPAY Group: Farmers With many parts of Australia currently facing the longest drought on record, farmers are facing significant financial pressure with mounting water, fuel, feed and other bills. BPAY has partnered with Rural Aid - one of Australia's largest rural charities - to encourage Australians to use BPAY to help pay the household bills of drought-affected farmers. Australians can choose to donate to Rural Aid as a one-off, recurring or scheduled payment through an Australian bank account.Agency: BMF VIEW THE TV SPOT VIEW RHONDA OUTDOOR VIEW MARK OUTDOOR VIEW EMMA & DAVID OUTDOOR Wunderman Thompson, Perth, have created these spots for Western PowerPLAY THE TREE SPOT PLAY THE CAR SPOT Carlton & United Breweries' Great Northern Brewing Company has launched a national radio campaign via Clemenger BBDO Melbourne, that sees the brand turn Instagram posts into radio spots, and then back into Instagram posts. Targeting specific regional communities, InstaRadio was inspired by the thousands of Australians who love posting photos on Instagram of themselves sharing a Great Northern with their mates in regional Australia. The campaign sees the best of these photos brought to life on radio, with the moments translated into a script read by Australian actor, John Flaus.PLAY THE VIC SPOT PLAY THE NSW SPOT PLAY THE QLD SPOT PLAY THE SA SPOT PLAY THE WA SPOT  Director Justin McMillan has teamed up with post production house Heckler to tell the story of The Surfer's Code for the Surfrider Foundation Australia. Former three-time world champion Mick Fanning narrates the 90 second film which uses footage of epic waves shot by cinematographers from around Australia. The Surfer's Code manifesto was created by legendary South African surfer Shaun Tomson and is 12 rules that encourages surfers to respect the sport, the ocean and each other. The film will be shared across the Surfrider Foundationâs platforms and surfing influencers.VIEW THE SPOT  MG Motor has unveiled its new MG HS creative which debuted on Sunday evening during Married at First Sight and forms a key pillar of MG's overall HS launch programme. The new TVC and creative has been developed by The General Store, which was appointed in December. The new creative will be supported with a media buy spanning digital, radio, print and out of home. The broader MG HS marketing programme includes retail activation, integration with MG's sponsorships including the NBL as well as earned and owned media activity. VIEW THE SPOT NSW Rural Fire Service/NSW Dept of Ed: Project Firestorm The NSW Rural Fire Service and The Brand Pool have launched Project Firestorm a new bush fire curriculum to be used in schools across the state to help kids build their knowledge and skills in bush fire resilience and survival plans.Developed by the NSW Rural Fire Service in partnership with NSW Department of Education, Project Firestorm is a school program targeting kids in Years 5 & 6 studying geography where they learn about bush fire resilience. Agency: The Brand Pool VIEW THE CONCEPT  Outdoor campaign for Toyota's end of year Plate Clearance.Agency: BWMDentsu, Melbourne VIEW BIRD POO OUTDOOR VIEW SPIDER OUTDOOR VIEW FLAT TYRE OUTDOOR Explore your dark side... with a tour of Fremantle Prison.Agency: NOVA Entertainment PLAY THE TORCHLIGHT SPOT PLAY THE TRUE CRIMES SPOT Road Safety Commission: The Distance of Distraction - Mississipp A two second distraction at 60km/h means you could miss 33 metres of road - and whoever is within that distance. To make this real for drivers, The Brand Agency took out a full-page ad in a popular motoring magazine and hid two road users within two seconds of the widely known counting mnemonic "One Mississippi, two Mississippi". The message was clear: it might feel short, but you can miss a lot in just two seconds. Agency: The Brand AgencyVIEW THE AD  The campaign shares everyday family moments and insights, celebrating the role Macca's plays in the lives of Aussies. In the TVC, McDonald's introduces a loveable but mischievous little girl who is busy putting everything right, so there's no reason to miss family time at Macca's.Agency: DDB, Sydney VIEW THE SPOT Tech jargon can be daunting. Hire Intelligence knew this was a barrier, so we decided to embrace it and let people feel ok about not knowing what the hell they were talking about. Giving their customers the confidence to call and not be overwhelmed, or embarrassed, by not knowing technical details. Agency: The Studio at SCA PLAY THE STUFF SPOT PLAY THE JAZZ SPOT PLAY THE WHOSIE-WHATSITS SPOT Many Australians denounce Valentine's Day as a Hallmark holiday. But, unlike a bunch of flowers, an Edible Blooms bouquet offers a bit of fun. We wanted to give potential gift-givers permission to have a cheeky little laugh (even if it's just this once!)Agency: The Studio at SCA PLAY THE STUART SPOT PLAY THE EVE SPOT PLAY THE PETER SPOT PLAY THE JAMES SPOT PLAY THE FEEL SOMETHING SPOT  To demonstrate the personal cooling power of Close Comfort portable air conditioners, we paid a visit to Australia's hottest town Marble Bar and turned it into Australia's coolest town. Agency: AT Creative VIEW THE SPOT  Remember when you were a kid and growing up seemed to take forever? But then as you get older, life passes faster and faster. We used this phenomenon as a timely reminder to get life insurance because without being too black, the faster time moves, the quicker you're gonna need it.Agency: Clemenger BBDO, Sydney VIEW THE AD  Garages around Australia are overflowing with people's old hobbies. The snow skiing phase, the surfing phase, the kayak disaster. Luckily, Gumtree gives you the opportunity to empty your garage and fill your wallet.Agency: Clemenger BBDO, Sydney VIEW THE SPOT  Viewers were taken on a trip back in time when they were introduced to Jack who watched his dream home come to life in 'The Drawing'. Jack's family has now grown, and they've even made room for a new addition. Take a look at 'The Next Chapter' of Jack's story. Agency: Perrycallan VIEW THE SPOT  Meerkats and The West Australian have worked together to create a captivating print campaign promoting Light and Shadow: Ballet at the Quarry series by the West Australian Ballet. The idea is brought to life over two mirrored pages, casting a shadowy silhouette of a dancer onto the page.VIEW THE AD  Kayo Sports, Australia's leading sport streaming platform, wanted to pay tribute to basketball legend Kobe Bryant following his tragic death. So we took out a full page ad in newspapers nationally and encouraged people to tear it out, scrunch it up and shoot it into a bin. A simple celebration of the inspiration that Kobe's career provided for sports fans.Agency: Special Group VIEW THE AD  Indoor plant frenzy is real and contagious. Our feeds are filled with tasteful pics of leafy living rooms. #crazyindoorplantpeople trade hot tips on secret groups to keep their Monsteras happy, healthy and grammable...Agency: The Core Agency VIEW THE SPOT There comes a time when you realise you need to move out of your shared house and into a home of your own. Thankfully, Homebuyers Centre have affordable house and land packages, so you can start living the dream, and not the nightmare, a lot sooner.Agency: Wunderman Thompson, Perth PLAY THE WET TOWEL SPOT PLAY THE GUITAR SPOT You can get free biscuits with coffee at Jesters. Sure, you'll probably be slightly late for things, but it's worth the risk!Agency: NOVA 93.7 PLAY THE WEDDING SPOT PLAY THE SURPRISE SPOT PLAY THE EXAM SPOT  Not everyone can watch the greatest tennis players in the world live from the Rod Laver Arena during the Australian Open. So the team at Uber Eats and creative agency Special Group have done it again and created more great moments that will serve as a reward for those catching the action at home. Uber Eats has enlisted the help of the biggest names in tennis, and now combined them with the star of Australian television's most viral campaign of 2019, Sharon Strzelecki, to bring even more entertainment and joy to viewers of the tournament.VIEW THE SHARON SPOT VIEW THE SHARON AND SERENA SPOT VIEW THE SERENA SPOT VIEW THE KYRGIOS SPOT VIEW THE ALEX DE MINAUR SPOT |
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Saatchi & Saatchi have created this spot for Thrifty
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In-venue poster to promote the AFL's first indoor, 7-a-side footy comp...