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Seen and noted
 Every day thousands of people, young and old, fight cancer, heart disease, stroke, dementia and other potentially deadly enemies. Patients fight to stay alive and, through The Hospital Research Foundation, researchers fight to keep them alive. This campaign calls on all of us to support the Hospital Research Foundation and Together. Fight. for our lives. Agency: KWP!VIEW THE SPOT  Photoplay photographer Mark Clinton captured the joy that comes with being an American Express cardholder, and the unique rewards that are offered, in this new campaign. Agency: Ogilvy, SydneyVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR  Leading energy infrastructure company Jemena has released its first Natural Gas campaign through CHE Proximity. The new brand line tells Aussies that 'Once you've got it, you'll get it.' As part of a fully integrated campaign CHE Proximity has created three 30" TVCs: 'Fire Place', 'Cook Top' and 'Fire Pit.' Using insights around the power of the flame, each film highlights the emotional and transformational benefits of Natural Gas. The campaign communicates beyond utility and function. Instead it draws on our innate and primal relationship towards flame and fire. CHE Proximity have transformed heating into relaxation, instant heat in the kitchen to culinary adventures, and outdoor fire to social connection. VIEW THE FIRE PIT SPOT VIEW THE FIRE PLACE SPOT VIEW THE COOK TOP SPOT American Assassin For the Australian theatrical launch of 'American Assassin' we got audiences to understand what it takes to be an assassin by putting them through their paces.For the first time, a chatbot was transformed into a fully immersive experience with unprecedented interactivity and use of social media profile and behaviour data. Agency: Isobar VIEW THE CONCEPT  "I've wanted a beige minivan since I was a kid," said no one, ever. That's the insight behind the campaign for the all-new Jeep Wrangler, set to launch via Cummins&Partners, Melbourne. Led by a launch film, set in an alternate universe where a child's dream car is a sensible beige minivan, the cheeky campaign is a welcome reminder not to let life get in the way of what you've always truly wanted.VIEW THE FIRST SPOT VIEW THE SECOND SPOT  In 2016, more South Australians died from the flu than on our roads, an alarming statistic that drove the creative for this 2019 flu prevention campaign.In SA, roadside crash markers were introduced as awareness indicators, marking locations where fatal (black) or serious injury crashes (red) have occurred. Drawing a direct comparison between road fatalities and flu related fatalities, the realisation that 'flu kills' quickly becomes impossible to ignore. Stark, bold and thought provoking, this concept delivers an emotive and unexpected message that speaks to risk and responsibility. Agency: Showpony Advertising VIEW THE SPOT Lake Mountain Alpine Resort: Little Mountain, Big Day Melbourne agency The Reactor are excited to announce the launch of their new brand work for Southern Alpine Resort Management Board's Lake Mountain - Little Mountain, Big Day. Lake Mountain is Melbourne's closest Alpine Resort and is the ideal way to introduce beginners to the joys of Victoria's alpine region in both the snow and green seasons.VIEW ON MOUNTAIN OUTDOOR VIEW SOCIAL OUTDOOR VIEW GUIDE OUTDOOR VIEW WEBSITE OUTDOOR VIEW ON MOUNTAIN 2 OUTDOOR VIEW PROMO OUTDOOR VIEW ON MOUNTAIN 3 OUTDOOR  DDB Group, New Zealand have created these spots for Vodafone VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT  For some people, the last time they went to a dentist can be measured in decades, rather than months. St John Dental wants these people to make a same-day appointment, so they can't let it slip any longer. Agency: MeerkatsPLAY THE 1987 SPOT PLAY THE 1997 SPOT PLAY THE 2007 SPOT Kellogg's: Bring Your Pack to Life This July, Kellogg's are partnering with Crayola to make breakfast & snack time a little more creative. Visually striking black and white packaging will be released across all major retailers, offering consumers the chance to 'Colour & Win' one of five Family Crayola gift packs every day. Adding to the family fun, competition entrants can bring their coloured creation to life through cutting edge, browser-based Augmented Reality. The team from Sydney-based creative agency The Kinetic Agency are responsible for the conception and activation of the promotion. VIEW THE CONCEPT  The Road Safety Commission believes that zero deaths are achievable on West Australian roads through a smart network of safety measures called the Safe System. A multi-layered system which protects against serious accidents along the roads and roadsides, via the speed people travel and safety level of the vehicles they drive. To convey this message, we created a powerful visual metaphor using a wrecking ball to quickly communicate how all four layers of road safety work together to protect motorists against certain death and serious injury.VIEW THE SPOT Curing Homesickness Curing Homesickness. Australia rallies to get kids home from hospital sooner. A new national fundraising initiative 'Curing Homesickness' created by Sydney Children's Hospitals Foundation (SCHF) and advertising agency, CHE Proximity launches. In an Australian first, Curing Homesickness will see children's hospitals from across Australia raise funds together alongside A-list celebrities and brands like Coles, The Walt Disney Company Australia and New Zealand, Assembly Label, Pasta Pantry, NRL, and eBay. Money raised will fund equipment, care and research to get kids home from hospital sooner. VIEW THE MUMS SAUCE SPOT VIEW SQUAD OUTDOOR VIEW REHEARSALS OUTDOOR VIEW BENJI OUTDOOR  Calling a St John Ambulance via the First Responder App allows anyone to send their exact location pin to the emergency operator as they make the call - which will help callers who are panicked, unsure of their address, or in remote locations.Agency: Meerkats VIEW THE HEART ATTACK AD VIEW THE SNAKE BITE AD VIEW THE HEAD WOUND AD St John WA: First Aid – Essentials Everyone who's done a First Aid course thinks they know 'First Aid' forever - even if their knowledge is now hilariously out-of-date. Y'know, much like hilariously out-dated medical practices. It's funny now to look back in retrospect and think, 'how did anyone think that was a good idea?' or 'how could they think that would work?'. We used this as our starting point to call out the real effects of administering outdated (real) first aid.Agency: Meerkats PLAY THE ROMAN MEDIC SPOT PLAY THE MEDIEVAL WITCH SPOT PLAY THE VICTORIAN DOCTOR SPOT PLAY THE WORKPLACE SPOT  Samsung Electronics Australia has announced the launch of a digital campaign created by Leo Burnett, Sydney, to support its Galaxy A Series smartphone range that pokes a little bit of fun at those "organic" posts from influencers which are obviously sponsored by a brand. Overflowing with hashtags and a catchy tune, the campaign pushes the limits of what a #SponsoredPost is, by showcasing the features of the Galaxy A in a deliberately over the top manner. VIEW THE SPOT  Australians are being urged to find their $1 billion plus in lost tax deductions in H&R Block's first campaign created by The Works. 'The Land of Lost Tax Deductions' highlights how Australians are missing out on unclaimed deductions, with an H&R Block tax expert ticking off potential items that could be claimed disappearing in a puff of smoke. This multimedia national campaign includes a 30 second TVC and 15 second cut down. It extends to digital with a 15 second YouTube pre-roll and a six second bumper, in addition to instore branding.VIEW THE SPOT Sharper Pencil resurrected the 1950s 'Untouchables' to create a radio campaign for ESS Engineering that highlights the company's problem-solving expertise.PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT PLAY THE FOURTH SPOT PLAY THE FIFTH SPOT  'Where Inspiration Lives" is a communications platform to drive attendance and ticketing for the Children, Families & Creative Learning program at Sydney Opera House. By evoking a sense of childlike wonder, the platform shines a light on the possibilities and excitement children and families can experience at the world-famous performing arts centre. The Hero Film, follows a young girl's imagination inside a makeshift sails-shaped cubby house as she recounts a recent trip to the Opera House to her wide-eyed younger brother. Under the magical glow of a flashlight, they're both transported to the Opera House where together they explore beneath the sails of Australia's most famous building. Along the way, the pair comes face-to-face with much-loved children's characters Spot the Dog, One the Bear, Beep, and dinosaurs from Erth, all of whom feature in the Opera House kids' programs past, present, and future.VIEW THE SPOT  Coca-Cola Australia has marked the launch of new milk drink Nutriboost with a new campaign via McCann Sydney. The integrated marketing campaign is led by a new TVC and spans digital media, POS, and in-store sampling and will run from now until 2020. As the newest brand in the dairy segment, Nutriboost offers both great taste and nutrition. It has been rated 5 Stars on the Health Star Rating system. Boosted with four key nutrients - calcium, protein, fibre and vitamin D - it offers a great nutritious alternative for Australians looking for a nourishing morning or afternoon snack.VIEW THE SPOT  Lotterywest rebranded their oldest game, Saturday Lotto. The new direction follows a passing down of a dream through the generations creating a refreshing and nostalgic brand. Agency: MarketforceVIEW THE SPOT  It's all too easy to copy the negative behaviour we see around us, this is even more true of young men. We needed to reach these young men, who actively reject advertising, and encourage them to forge their own path, and never follow.To do this, we hid our message within the one style of advertising this audience tolerates, a streetwear ad. Agency: Tinkerbell VIEW THE SPOT  Mona Vale Dental's "No Awkward Stuff" campaign produced by Global Pictures, deliver the all too familiar truth about the yesteryear of visiting the dentist!VIEW THE INTRA ORAL SPOT VIEW THE DIGITAL SPOT  Protecting your turf is a mission all turf professionals are dedicated to. This campaign was a chance to portray those professionals as the unsung heroes, doing their job from dawn until dusk with dedication and passion. It's more than passionate about protecting their turf, it's an obsession. Every day, when golf course managers turn up to work they are having to defend their greens in tip top condition. We see Syngenta's role as helping professional turf managers and superintendents to prepare, protect and perform.Agency: Mighty VIEW THE SPOT  Nikon Australia has created this new film featuring Australian World Surf Champ Stephanie Gilmore via Wunderman Thompson, Sydney.VIEW THE SPOT MGA Insurance Brokers: Insured Assured An honest and relatable campaign, without the bells & whistles, highlights the resilience of country and rural Australian's in the face of adversity.In its first major campaign that visually brings its 'Standing by You' platform to life, MGA Insurance Group reinforces its promise to be there when itâs customers need them most. For Floodlight Media, it was the first TVC campaign created from brief to execution, with all creative done in-house by the production company. VIEW THE HERO SPOT VIEW THE FIRE SPOT VIEW THE THEFT SPOT VIEW THE BLACKOUT SPOT  iiNet launched their newest TVC showcasing their superior internet speeds and the lengths they'll go to for their customers.Agency: Marketforce VIEW THE SPOT  Internode launched their latest TVC showcasing how it's their staff's life long passion for technology that makes Internode Australia's best broadband provider.Agency: Marketforce VIEW THE SPOT Roadshow: Raid the Tomb Isobar have launched an interactive puzzle campaign 'Raid the Tomb' which asks Australians to solve puzzles and uncover hidden tombs with the chance to win a trip to Cape Town. Fans are invited to uncover puzzles and mysteries by clues given on outdoor, print and digital mediums with the aim of eventually finding the location of the hidden tomb. Agency: Isobar, AustraliaVIEW THE CONCEPT Two intergalactic friends seek refuge in a new, sturdy homeAgency: Southern Cross Austereo PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT What you do behind dark tint is your business.Agency: Southern Cross Austereo PLAY THE PIZZA SPOT PLAY THE REALITY SHOW SPOT Commercials inspired by the children of Bluebird ChildcareAgency: Southern Cross Austereo PLAY THE SAVANNAH SPOT PLAY THE AMY SPOT PLAY THE SHANE SPOT Carriberrie In awe of the depth and diversity of Indigenous Australian culture, Isobar, created Carriberrie, an immersive virtual reality showcase that celebrates indigenous Australian song and dance. A powerful and intimate dialogue between the First Peoples, the viewer and the land. Narrated by David Gulpilil, Carriberrie is the biggest and most advanced 360 degree virtual reality documentary produced in Australia, using immersive technology to transcend cultural boundaries.VIEW OUTDOOR 7-11: Tap of War Tap of War is the first competitive InstaStory - a high-intensity game of skill using the left and right functionality. The objective? Tap to pull the Slurpee onto your side for sweet victory. The prize? Well, that's up to you. Agency: Isobar, AustraliaVIEW THE CONCEPT Kmart: Stick & Style Isobar Australia have created a sticker pack that uses iMessage functionality to turn conversations into catalogues. With over 40 decor items to choose from, the sticker pack allows you to browse the range and visualise how items will look in your home by placing the stickers over a photo-all within a conversation. Friends can then give real-time feedback and recommendations, and even add their own stickers to the photo.VIEW THE CONCEPT  Australia's biggest transport project and most advanced railway, Sydney Metro, has officially opened and is delivering frequent turn-up-and-go services from Tallawong (Rouse Hill) to Chatswood Station. Sydney Metro stops at 13 stations along the Metro North West Line. New, driverless trains take you between Tallawong and Chatswood stations quicker than ever. And with frequent services, you can just turn up and go â no timetable is required. Sydney Metro will revolutionise the way the city moves. BMF's campaign to launch Sydney Metro shows off the dynamic metro trains, along with its stunning architecturally beautiful Metro stations, and reflects how easy it is to move on this new mode of transport. The campaign plays on the pulse and flow of movement, getting people to where they want to go more quickly, efficiently and easily, with no traffic hold-ups.VIEW THE SPOT Pine O Cleen: It's Not Clean, Unless... Host/Havas have created these spots for Reckitt BenckiserVIEW THE CRICKET BALL SPOT VIEW THE COASTER SPOT |
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Clemenger BBDO, Melbourne, have created this spot for National Australia Bank
Lateral Aspect have created this animation for the Shire of Mingenew