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Pedigree: Donate With A Mate

 EXPERIENTAL   AUSTRALIA    May 24, 2019 18:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0a69d_0003.png&width=200Every day, dogs die from a lack of canine blood. This critical shortage exists for a very simple reason - people don't know their dogs can donate blood. To change this, Pedigree and the Australian Animal Blood Bank created, Donate With a Mate, the world's first human and canine blood donation service. Here humans and their 4-legged friends can donate blood to save the lives of people and dogs.
Agency: Clemenger BBDO, Sydney

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Jeep: High Performance Banners

 INTERACTIVE   AUSTRALIA    May 23, 2019 18:21 (Edited: May 24, 2019 04:21)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5f42c_0000.png&width=200The Jeep Trackhawk is the world's most powerful V8 SUV. It's so powerful that its closest competitors aren't SUV's at all - they’re legendary supercars. To demonstrate this surprising fact to car lovers, we hijacked the online car listings of the world's fastest cars, pitting their official factory stats against the Trackhawk. Our programmatic banner campaign turned thousands of competitors' ads into live performance tests, proving the Trackhawk's racing chops to petrolheads at the exact moment they were looking to purchase.

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Motor Accident Commission SA: Headlights

 TV   AUSTRALIA    May 22, 2019 21:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1d80_0000.png&width=200Driver fatigue is a major contributor to road trauma, especially on longer journeys.
To encourage drivers to a break from the road, we created a simple, yet powerful analogy to remind drivers of the danger of fighting fatigue.
Agency: The Rowdy Group


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Cripps: Williams

 WEB FILM   AUSTRALIA    May 22, 2019 21:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fffcbc_0000.png&width=200To accompany the unveiling of new packaging this week, Tasmanian bread company Cripps Nubake has launched the sequel to the tale of its founder, ex-convict William Cripps. The 90 second spot sees a modern take on the story of William and his wife Eliza. Some years after establishing the baking business in 1878, William is forced to farewell his beloved and, from that moment, he is driven to creating a baking legacy that still lives on today. Agency: IdeasBanQ






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Optical: Read

 RADIO   AUSTRALIA    May 22, 2019 20:48
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200One in every fifth child in Australia has an eye problem. But many children remain undiagnosed because it's all they’ve ever known. Agency: The Rowdy Group

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Greenpeace Australia Pacific: Change is Coming

 TV   AUSTRALIA    May 21, 2019 22:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd388c_0004.png&width=20030 second TVC/online AD for Greenpeace highlighting the damaging and varying effects of climate change throughout the nation.

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Commonwealth Bank: Secure

 TV   AUSTRALIA    May 20, 2019 20:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F053ae_0003.png&width=200M&C Saatchi has created a new campaign for CommBank that demonstrates the bank's fraud protection credentials. In the ever-evolving battle against fraudulent security risks, CommBank's dedicated security specialists use the latest technology to scan customer accounts for suspicious activity 24/7. To bring the work of CommBank's security teams to life, M&C Saatchi, alongside Collider Director Daniel Askill and ALT VFX, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.

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Bridge Road Brewers: Brewland - The World's First Beer Micronati

 WEB FILM   AUSTRALIA    May 20, 2019 20:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe43ff.png&width=200In a world-first, Victorian craft beer pioneers Bridge Road Brewers via Isobar Australia, has declared independence from Australia, creating the first ever beer micronation, Brewland, to protect Australian craft beer.

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KITKAT: Maps

 TV   AUSTRALIA    May 18, 2019 10:36 (Edited: May 18, 2019 20:36)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/79bf8_0003.png&width=200The latest iteration in KITKAT's Snap Out Of It campaign, 'Maps',
is set in the Wild West and reminds people that while modern life is full of frustrations like GPS dramas, forgetting your password or trying to decide what's for dinner, usually the best thing to do is simply 'Snap out of it' and have a break.
Agency: Wunderman Thompson

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Skyn Condoms: Baby Blocker

 INTERACTIVE   AUSTRALIA    May 17, 2019 22:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff1370_0000.png&width=200For those out there copping an unwanted influx of baby content (think Royal baby spam or even friends posting their little ones on the regular), we wanted to share this new tongue-in-cheek social media filter from leading condom company SKYN. Introducing the "Baby Blocker" - a Google Chrome plug-in that automatically hides baby photos from Instagram and Facebook feeds and replaces it with the content users want to see. The "Baby Blocker" was inspired by the recent hype around the arrival of the Royal baby, Archie Harrison, which is bombarding social media user's feeds.

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PSA: Game of Clowns

 INTEGRATED   AUSTRALIA    May 16, 2019 20:43 (Edited: May 17, 2019 06:43)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104687_1557977848_Screen Shot 2019-05-16 at 11.png&width=200The Royals' innovation lab, Advance Party, has trained a computer to talk like Prime Minister Scott Morrison and Opposition leader Bill Shorten in a neural network experiment that examines the power of authenticity. Using 120,000 words of speeches and press conferences from Scott Morrison and Bill Shorten during the 2019 federal election period, and feeding them into a neural network system, Advance Party set out to test the thesis that modern-day politicians have become so robotic and inauthentic that computers can replicate the superficiality of their answers with relative ease.

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Dairy Farmers: Because We're Family

 OUTDOOR & RADIO   AUSTRALIA    May 16, 2019 08:45 (Edited: May 16, 2019 18:45)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104671_1557966721_NDM0037_Dairy Farmers Master Brand OOH_512x768px_3.jpg&width=200Lion Dairy & Drinks has today launched its new Dairy Farmers campaign, 'Because we're family'. Created by AJF Partnership, a GrowthOps business, the campaign celebrates a brand that has been part of Australian communities since 1900.

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Love Shahram: Before I Love

 WEB FILM   AUSTRALIA    May 14, 2019 21:23 (Edited: May 15, 2019 07:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6d1b0.png&width=200Finding true love is no easy task. But with a team of filmmakers and producers behind you, how can you fail? At least that's the hope of one lonely Australian man whose personal ad was given the professional treatment. At The Producers we were looking for a creative promotional campaign to showcase the diverse talent of our directors. McCann Melbourne came up with the idea of taking one ordinary personal ad and turning into a suite of very different films.


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Berlei: Mother's Day

 OUTDOOR   AUSTRALIA    May 14, 2019 20:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89259.png&width=200As leaders in maternity bras, Berlei wanted to show their support to wondermums everywhere in this poster campaign with a simple yet striking Mother's Day gesture. By playfully flipping their iconic logo on its side to create a symbol of motherhood - breasts. Agency: The Monkeys


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I Am George: I Am Bold

 OUTDOOR   AUSTRALIA    May 14, 2019 20:45 (Edited: May 15, 2019 06:45)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104544_1557804851_i am george.jpg&width=200Pernod Ricard is launching a big and bold integrated campaign via Cummins&Partners, Sydney for wine brand I Am George. I Am George launched in 2017 as an answer to consumers wanting something new and different in the traditionally conventional wine sector. The campaign cements the wines positioning by acting differently in the new campaign 'I Am Bold, I Am George'. The campaign coincides with the 2019 federal election.


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Bodyright Massage: Reduce Pain

 RADIO   AUSTRALIA    May 14, 2019 20:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Pain is reduced, step by step, at Bodyright Massage. Agency: NOVA 93.7

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Bethanie: The Life Experts

 RADIO   AUSTRALIA    May 14, 2019 13:24
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Bethanie has launched these new radio spots as part of its 'The Life Experts' campaign via Meerkats.

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Optus: Choose Smarter

 TV   AUSTRALIA    May 11, 2019 21:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F85cc7_0000.png&width=200Optus has launched four new commercials, reminding Australians that choosing Optus when purchasing the new Samsung Galaxy S10 and upcoming A50 device is a smart choice. Brought to life by a four times Cannes Gold Lion winning Australian Director Paul Middleditch of PLAZA, the latest TVCs, 'Choose Smarter', play on situations where people have made a smart choice but then failed to make an even smarter one and as a result have dropped the ball. Agency: Emotive, Sydney

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Telstra Plus: The Most Important Text

 TV & RADIO   AUSTRALIA    May 11, 2019 21:39
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F134e3_0000.png&width=200Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys, part of Accenture Interactive. We've all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people's phones - plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Buble to read it.


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HOYTS: Pride Rock

 RADIO   AUSTRALIA    May 10, 2019 19:07
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200HOYTS live up to their Experience More positioning by playing host to a wide range of special features that make moviegoing better for everyone. And that includes the visually impaired. The Aussie cinema's Audio Description headset service provides narration that describes the action onscreen for those with limited or no sight. With limited channels available to get the word out about this service to the visually impaired, radio was the clear and obvious choice.
Agency: BWM Dentsu

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Gippsland Dairy: The Taste Made Me Do It

 TV   AUSTRALIA    May 09, 2019 19:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F621c7.png&width=200Everyone likes to think of themselves as a good person. But sometimes life throws us temptations that can cause our moral compass to lose its bearings. For yogurt lovers, that temptation is Gippsland Dairy. They'll gladly compromise their conscience for a spoonful. This cheeky launch commercial directed by Tim Bullock from Scoundrel and set to Chicago’s iconic ballad 'Hard to Say I'm Sorry' was created by Cummins&Partners.

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Foodbank WA Winter Appeal: Foodbank WA Edible Magazine

 PRINT   AUSTRALIA    May 09, 2019 19:12 (Edited: May 10, 2019 05:12)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1f609.png&width=200A child who's feeling cold and hungry this winter will do almost anything to fill their stomachs and curb the feeling of hunger.
So, if you won't help them with a donation - perhaps give them this magazine instead. It contains the same amount of fibre as the meal they're missing out on. Agency: The Brand Agency, Perth.

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Housework Heroes: Clean Up

 RADIO   AUSTRALIA    May 06, 2019 21:12
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Owning a Housework Heroes franchise lets you clean up while you clean.
Agency: NOVA 93.7

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Fox Footy: Bobblehead

 TV   AUSTRALIA    May 03, 2019 21:20 (Edited: May 04, 2019 07:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/3219d_0002.png&width=200Jack Riewoldt is a superstar of Australian Rules Football team Richmond. Meet his biggest fan.

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Ashley & Martin: Photo

 RADIO   AUSTRALIA    May 03, 2019 20:55
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200If there's a moment in your life when you realise the you you imagine isn't the you you look like, that's your turning point - and it's time to talk to the doctors at Ashley & Martin Medical Hair Centres. Agency: &Partners

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Peugeot: Know Who You Are

 TV   AUSTRALIA    May 02, 2019 14:42 (Edited: May 03, 2019 00:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/315e8.png&width=200With 208 years of experience, Peugeot knows who they are - offering beautifully designed vehicles to those who have a strong sense of self-identity.
Featuring the unmistakable 1984 Gloria Gaynor anthem 'I am what I am', the commercial shows Australians undergoing their daily routine in their own way, with their own style. The campaign is the first and only campaign to be produced for a local market outside of France in recent history.
Agency: The Works

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Pedigree: Donate with a Mate

 WEB FILM   AUSTRALIA    May 02, 2019 14:26 (Edited: May 03, 2019 00:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6a762_0001.png&width=200Pedigree and Clemenger BBDO Sydney have today launched a life-saving campaign Donate with a Mate, the world's first human and canine blood donation service and is calling on Australian dogs and their humans to donate together, with every dog that donates blood saving the lives of three dogs.


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City of Perth: Let's Thursday Like We Friday

 TV   AUSTRALIA    May 02, 2019 11:43 (Edited: May 02, 2019 21:43)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/093ce.png&width=200Now in its third year, the City of Perth's Thursdays campaign aims to change the public's opinion of this anything-but-dreary weekday. The insight is simple: Thursday has more in common with Friday than it does Wednesday - so start treating it less like a weekday and more like a weekend. For the evolution of this campaign, we created a platform that juxtaposes the mundane everyday activities of a Thursday against the tantalisingly exciting possibilities on offer. This thought was brought to life across online video, banner, OOH and radio with irreverent vignettes featuring the war cry "Don't Thursday like we Thursday - Thursday like we Friday!"

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Ovarian Cancer Australia: Overies For Ovaries

 WEB FILM   AUSTRALIA    May 01, 2019 12:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb26f9_0002.png&width=200Ovarian cancer doesn't have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected.
Collaborating with Australia's favourite underwear brands - Bonds and Bras N Things - 10 Feet Tall developed a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they're no ordinary undies - they're Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australia’s deadliest female cancer.

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City of Perth: Thursday

 RADIO   AUSTRALIA    May 01, 2019 11:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200A series of three 30-second radio spots that bring to life the truths of mid-week activities and encourage people to go out in the City of Perth on a Thursday. The Brand Agency, Perth

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AQWA: Octopus Ink

 TV   AUSTRALIA    April 30, 2019 10:30
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12e1c_0000.png&width=200'Octopus Ink' is the latest TV commercial for the Aquarium of Western Australia's 'Did You Know?' campaign, and follows on from 'Turtle Tears'. The animated spot shows a game of hide and seek between a Loggerhead Turtle and a Gloomy Octopus, with the former coming off second best thanks to the occy's special powers. The television ads are central to a multi-faceted campaign by Perth creative agency, Lateral Aspect, that focuses on the many weird and wonderful 'fun-facts' that sea creatures exhibit.

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Newcastle Writers Festival: The Stories Behind The Stories

 CASE STUDY / RADIO / OUTDOOR   AUSTRALIA    April 25, 2019 11:47 (Edited: April 25, 2019 21:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fa80a_0000.png&width=200At the Newcastle Writers Festival you can discover 'The Stories Behind The Stories', and hear directly from writers as they delve into the motivations, inspirations and fascinating tales that lead to a story being written. Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story. Agency: Enigma

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Grape Co Australia: Enter the Sweeter Side of Life

 PRINT   AUSTRALIA    April 24, 2019 20:50 (Edited: April 25, 2019 06:50)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103811_1556068047_J001449 Trade Brochure Hi Res-4.jpg&width=200Deluxe hand-picked grapes transport you through a grape-shaped porthole to the sweeter side of life. Agency: Tuckshop

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Krispy Kreme: Throwback Party

 INTERACTIVE   AUSTRALIA    April 24, 2019 20:38
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103833_1556105534_krispy+kreme.jpg&width=200To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade with the launch of a social campaign via The Monkeys, part of Accenture Interactive, that gives millennials a return taste of their childhood. Inspired by classic arcade games, The Monkeys created four Throwback Party mobile games to celebrate each new Krispy Kreme flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash. Set to run across Instagram and Facebook, the virtual arcade mobile games also include a leaderboard that will track players' high-scores - the top bragging rights for any arcade gamer. Top players will go into the draw to win a year's supply of Krispy Kreme doughnuts.

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Queensland Museum: The Anzac Legacy Gallery

 INTERACTIVE   AUSTRALIA    April 24, 2019 20:35
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103820_1556101696_VR_TrenchPeriscope.jpeg&width=200Queensland Museum and ROMEO Digital help a new generation see "Through the eyes of our ANZACS" with immersive, permanent exhibition. Queensland Museum's Anzac Legacy Gallery is a permanent social history exhibition created to mark the 100th Anniversary of WWI. The exhibition brings to life over 200 stories of Queensland men and women, via 12 immersive and interactive experiences created by ROMEO Digital.

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McDonald's: Iconic Packaging

 OUTDOOR   AUSTRALIA    April 23, 2019 21:21
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103797_1555978447_Big-Mac-50---Packaging-2-A2.jpg&width=200The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging. Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Mac’s status as a pop-culture icon. Agency: DDB, Sydney

The packaging was also featured in a nationwide television campaign specifically depicting the eras they came from.

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Telstra: Parrot

 TV   AUSTRALIA    April 22, 2019 20:10 (Edited: April 23, 2019 06:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d5c58_0001.png&width=200Demonstrating the value of its pre-paid mobile plans, Telstra has unveiled its latest campaign showing all Australians just what it's like to be on the country's fastest and most reliable mobile network. Created by The Monkeys, part of Accenture Interactive, the 'I'm Not Worried About Data' platform was born out of the insight that people who use pre-paid are often worrying about data: when it's going to run out, whether it's going to be fast and if it will work at all.


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Transport Accident Commission: LOL While You Stroll

 TV & PRINT   AUSTRALIA    April 22, 2019 19:52 (Edited: April 23, 2019 05:52)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Apr/tn_103786_1555909903_LOL While You Stroll.jpeg&width=200The Transport Accident Commission (TAC) has teamed up with the Melbourne International Comedy Festival to deliver a serious message with a unique comedy twist. Prominent comic Sam Simmons struck the balance between entertainment and education, writing and hosting online content pieces and a walking comedy show 'LOL While You Stroll', which highlighted the perils of being a pedestrian.

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Perth Zoo: What's Cracking' Over Easter

 OUTDOOR   AUSTRALIA    April 18, 2019 20:44
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103758_1555574598_Perth_Zoo_Easter.jpg&width=200We installed multiple decals over pavement cracks in high pedestrian traffic areas to encourage visitation to Perth Zoo over the Easter holiday period.

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Coca Cola: Better Bottles

 PRINT   AUSTRALIA    April 18, 2019 20:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103759_1555580290_CCSPOS2954_Coke_Recycle_FPC_SMH.jpg&width=200In a long-term commitment to packaging sustainability, Coca-Cola Australia and Coca-Cola Amatil have announced that 70% of the plastic bottles they manufacture will be made entirely from recycled plastic by the end of 2019.

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