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Seen and noted

Vodafone Australia: You Rule

 TV   AUSTRALIA    August 03, 2020 19:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fad955_0000.png&width=200Vodafone and VMLY&R Sydney have today announced a transformation of the Vodafone brand identity, reflecting Vodafone's ongoing commitment to empower Australian consumers and ensure that customers are at the heart of everything it does. 'You Rule' is the bold new visual brand identity that clearly lets Vodafone's customers know that they are in control of their plans and services.

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Westpac: However You Make it, We’ll Help You Save it

 WEB FILM   AUSTRALIA    August 03, 2020 19:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5d626_0003.png&width=200Westpac and DDB Sydney has launched a social campaign celebrating the exciting and sometimes unusual ways young Australians are choosing to make money.

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myPlates: More Than a Plate

 WEB FILM & TV   AUSTRALIA    July 30, 2020 10:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F09c70.png&width=200myPlates has launched this new campaign via Custom Creative, directed by Jonathan Nyquist.

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Devondale: Graze Free

 TV   AUSTRALIA    July 29, 2020 19:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff2f0d_0000.png&width=200Devondale believe great milk comes from cows that 'Graze Free.'
Agency: Saatchi & Saatchi Melbourne.

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AAMI: Boom Ya

 TV   AUSTRALIA    July 29, 2020 19:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F55799_0001.png&width=200If it's worth something to you, then it's worth something to us.
Agency: Ogilvy, Melbourne

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Bega Cheese: Purple Hive Project

 INTEGRATED   AUSTRALIA    July 28, 2020 17:24 (Edited: July 29, 2020 03:24)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/0c360_0000.png&width=200Bega Cheese Limited (Bega) have launched a new honey product, B honey. Created with creative agency Thinkerbell, B honey is focused on the proposition 'it all starts with a bee'. Inherent to B honey is a commitment from Bega to support the honey bees. To this end Bega and Thinkerbell have developed and launched the 'Purple Hive Project', an innovation designed to try to ensure the viability of the Australian honey industry, not just for B honey, but for all honeybee pollination dependent industries.


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Radiocentre: Speed

 RADIO   AUSTRALIA    July 28, 2020 11:18
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Radiocentre, the industry body for commercial radio, is airing new ads to encourage advertisers to invest in the medium. As lockdown restrictions continue to be eased and streamed radio listening continues to be high, the two new 30-second radio spots, created with Eardrum founder Ralph van Dijk, focus on the speed with which an ad can go from brief to broadcast and radio's ability to cut through. The ads develop the theme of Radiocentre's 'Welcome to Radio' campaign from last year, presenting radio as a 'world first' and a 'technological breakthrough', in the style of high-profile tech launches. The first spot, 'Speed', promotes radio as a medium where you can "write your ad today, record it in the morning and be on air by the evening," while 'Impression' reminds advertisers that radio ads will always be heard because they are "unskippable and unblockable".

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Volkswagen T-Roc and T-Cross: You’ll Just Want One

 TV   AUSTRALIA    July 27, 2020 20:38 (Edited: July 28, 2020 06:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/dbb8a.png&width=200SUV's are normally a purchase born out of need. A growing family. Or just you growing up a bit. The T-Roc and T-Cross on the other hand are a want. They're cars unashamedly for the driver. They see one, they want one, they buy one. Think of them like, a really expensive pair of shoes. Agency: DDB Sydney

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Volkswagen : Value: Chopsticks

 RADIO   AUSTRALIA    July 27, 2020 20:12 (Edited: July 28, 2020 06:12)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200
From a 5-year warranty, to exemplary safety, and class leading tech, when you buy a Volkswagen you can expect more than just the best in European craftsmanship. This campaign via DDB Sydney showcases a world where everyone feels the need to raise their game to meet the newfound expectations of the Volkswagen driver. Because everyone knows, Volkswagen drivers expect a little more.

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Bumble: Feel Good Inside

 WEB FILM   AUSTRALIA    July 24, 2020 19:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Febd14.png&width=200The excitement of meeting someone new can really put a skip in your step, but it's hard to go on a great date from the confines of your own home. This spot shows how a great video date on Bumble can help you Feel Good Inside, turning even the most mundane everyday moments into something exciting again.
Agency: TBWAMelbourne

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19 Crimes: Snoop Cali Red

 INTERACTIVE   AUSTRALIA    July 21, 2020 19:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2ae4d_0000.png&width=200Continuing its success as the pioneers of the AR wine label category, innovation studio Tactic announces its collaboration with agency Cashmere to create the latest 19 Crimes 'Living Wine Labels' experience - starring entertainment icon Snoop Dogg. Snoop Cali Red marks a new chapter for 19 Crimes as its first Californian wine. In recognition of this new approach for the brand, Tactic delivered a unique experience rich with the same spirit of rule breaking, culture creating, and perseverance that inspired 19 Crimes’ original cast of rebellious heroes.


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Node One: Rage vs Reliability

 RADIO   AUSTRALIA    July 21, 2020 19:23
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Don't suffer through the rage, frustration or disappointment that comes when bad internet gets in the way of your entertainment. Get reliability with Node One instead.
Agency: NOVA Entertainment

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Do Not Visit Victoria: Do Not Visit Victoria

 INTERACTIVE   AUSTRALIA    July 21, 2020 18:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F50350_0000.png&width=200In the wake of Melbourne's second lockdown, significant numbers of Melburnians began ignoring medical advice by breaking lockdown and heading to Regional Victoria, putting these towns at significant risk and causing widespread distress. Regional towns are not built to handle an outbreak and the existing comms were not getting through.

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Lilydale: Dedication You Can Taste

 TV   AUSTRALIA    July 20, 2020 19:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F775a8_0001.png&width=200Lilydale, the iconic Australian poultry brand, will be launching a new brand platform this weekend, in partnership with M&C Saatchi. Lilydale have been perfecting free range farming since 2002, but in recent years, the cultural trend towards more responsible food has given rise to a plethora of competitors. This called for a distinctive new brand platform that would reassert Lilydale's credentials as the top choice for discerning cooks, and Australia's favourite free-range chicken.


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Princi Smallgoods: Sell The Sizzle

 RADIO   AUSTRALIA    July 20, 2020 19:06
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200In advertising, we're always told to "sell the sizzle". Finally - we have a client courageous enough to allow us to do that... complete with bespoke sound effects of the product.
Agency: NOVA Entertainment

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Nature Play South Australia" It's Better Outside

 TV & PRINT   AUSTRALIA    July 17, 2020 13:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf04e_0000.png&width=200Showpony Advertising, Adelaide has released this 'It's Better Outside' campaign for Nature Play SA.

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BP Ultimate: Meet Bert

 TV   AUSTRALIA    July 17, 2020 12:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe7976_0000.png&width=200BP Ultimate fuel cleans your engine while you drive, but in the down and dirty world of the Supercars Championship, keeping things clean was the last thing on anyone’s mind. So, when BP became the official race fuel supplier, we decided to ask the pertinent question – Who keeps things clean at the Supercars?

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Meat Emporium: Freeze Your Chops Off

 RADIO   AUSTRALIA    July 17, 2020 12:17
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Our client has a warehouse sized cold-room filled with delicious cuts of meat. And while customers are always welcome to visit, they really wanted to up their online trade. So we enlisted a familiar sounding chef-type actor.

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Dominos: Half and Half

 TV   AUSTRALIA    July 15, 2020 12:34 (Edited: July 15, 2020 22:34)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b9e4e_0000.png&width=200A new campaign for Domino's via Elevencom, directed by Jonathan Nyquist at Taxi Film Production.

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Parkinson’s NSW: No Escape Room

 EXPERIENTAL   AUSTRALIA    July 13, 2020 20:33 (Edited: July 14, 2020 06:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ac4e6_0003.png&width=200With five Australians under 40 diagnosed with Parkinson's every day , Parkinson's NSW has launched the first-ever 'No Escape Room' to simulate what life is like for people living with the disease. The one-of-a-kind experience, created by Wunderman Thompson Australia and Airbag, started with a callout via Facebook to Australia's biggest escape room enthusiasts, with the opportunity to be the first people to trial a new escape room. What the participants didn't know was that they were taking part in an experiment to dramatise the everyday challenges of people living with Parkinson's.


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Tradie Body Wash: The Inspired Unemployed

 TV   AUSTRALIA    July 13, 2020 09:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fae3e8.png&width=200
Building on their reputation for funny all-Australian ads, Tradie has teamed up with creative comedy duo, The Inspired Unemployed, for the TV launch of Tradie's new Body Spray range. Tradie's series of 15 second Body Spray TVCs show these best mates deeply enjoying each other's scent in a locker room. The new 15 second spots will air on National TV from this weekend.

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Northern Territory Tourism: TV Fatigue

 TV   AUSTRALIA    July 13, 2020 07:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faa7ed.png&width=200Australia's Northern Territory is showing the rest of the country what they've been missing while isolated in states that still have firm COVID-19 restrictions. This campaign finds a lighter side in the world of social-distancing, in which Australians have been living, to contrast it with the freedom of a holiday in the Northern Territory. Launched to coincide with borders reopening between Australian states, 'The Territory is the Answer' campaign provides the answer to one of the biggest questions in the current climate - 'Where do we go and what can we do now?'

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South Australian Police: Smarten up. Buckle up.

 INTEGRATED   AUSTRALIA    July 10, 2020 22:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb058b.png&width=200Failure to wear a seatbelt is one of the leading causes of road fatalities in Australia. Approximately 20% of drivers and passengers killed in crashes are not wearing seatbelts. Unrestrained drivers and passengers are 8 times more likely to be killed in a crash. Wearing a seatbelt reduces the risk of fatal or serious injury by up to 50%. Despite these facts, a large number of Australians continue to not wear seatbelts. Which made us ask, are they just stupid?
Agency: kwp!, Adelaide


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Dettol: Protecting Tomorrow

 TV   AUSTRALIA    July 10, 2020 22:12
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F966d7_0001.png&width=200'Protecting Tomorrow' is in your hands in Dettol's latest campaign.

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BINGE / THE ICONIC: The Inactivewear - Teaser

 TV   AUSTRALIA    July 10, 2020 09:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcc8c1_0000.png&width=200BINGE, Australia's newest entertainment streaming service, has partnered with THE ICONIC to create 'INACTIVEWEAR' - a 19 piece collection of unisex, luxe-loungewear, designed to help you stay comfy on the couch, while staying on trend. The INACTIVEWEAR campaign was developed by Thinkerbell who instigated the partnership between two of its existing clients: BINGE and THE ICONIC. The collaboration saw some of the world's most fashionable, yet inactive models... mannequins, strike some relaxed poses while streaming some of the world's best content on BINGE. Australian (human) model and INACTIVEWEAR brand ambassador, Tahnee Atkinson also features in the campaign.

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Tourism Queensland: Good to Go

 TV   AUSTRALIA    July 08, 2020 09:06 (Edited: July 08, 2020 19:06)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f7707.png&width=200A new spot for Tourism Queensland via Brisbane agency Rumble and directed by Jonathan Nyquist.

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The Smith Family: Let’s Count

 INTERACTIVE   AUSTRALIA    July 07, 2020 17:53
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1cf6_0000.png&width=200Children's education charity The Smith Family has expanded its Let's Count program with the launch of an innovative Facebook Messenger bot to help parents and families experiencing disadvantage support the mathematical learning of preschool-aged children. Developed by creative agency The Works, part of RXP Group, the social media tool complements The Smith Family's Let's Count program, which launched in 2009 and has helped more than 122,000 children aged 3 to 5 years learn numeracy concepts through play.


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#StopHate

 PRINT   AUSTRALIA    July 03, 2020 22:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89777.png&width=200The existence of content that includes hate speech, violence and racial injustice on social media needs to be eradicated. So, this new campaign gives hateful 'likes' a big dislike. As we're encouraging all brands to take their advertising offline, we've taken an offline approach to the design with a screen-printed feel.
Agency: Sunday

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PrettyLittleThing: The Escape

 TV   AUSTRALIA    July 02, 2020 20:33 (Edited: July 03, 2020 06:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/35b43_0000.png&width=200Australian social influencers, Samantha Rayner, Vakoo, Kaela Tavares, Bruna Lapinskas, Ashleigh Menin, and Ariella Nyssa all star in this 'ISO-SLAYTION', global movement of women empowered by the girl in the mirror, taking the notion of loneliness and flipping it entirely on its head. The campaign for fashion brand PrettyLittleThing says who said you need to have someone to look good for? Where's the rulebook that says you can't look good for you?
Agency: Komodo, Australia.


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Audi: MACHINE

 FILM   AUSTRALIA    June 29, 2020 12:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb2246.png&width=200Audi is a world leader in automotive technology and artificial intelligence. Nevertheless, brands like Tesla and Uber were getting all the attention in this exciting, dynamic space. The brief was to shift perceptions of the Audi brand and position them as a leader in technology. But how? Our solution was to turn the luxury car maker into a film maker with 'MACHINE', a feature-length documentary about A.I. and what it means for every aspect of our lives, including autonomous driving. 'MACHINE' screened in cinemas across the country and is due for release on major streaming services. Highly engaging content that effectively raised awareness of Audi's innovation, as well as the experts driving it. Strengthening their position in consumers hearts and minds, against their more tech-based competitors.



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Masterfoods: Go Rogue

 TV   AUSTRALIA    June 29, 2020 10:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F424d7.png&width=200Masterfoods has launched this new spot, directed by Fiona McGee from Good Oil and Clemenger BBDO Sydney.

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Dry July: Dryish July

 TV   AUSTRALIA    June 28, 2020 09:24
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F49033_0000.png&width=200 To encourage participation during a challenging year, Dry July has served up its 2020 campaign shaken with a twist. Created by Clemenger BDDO Sydney, for one year only, the Dry July Foundation is urging participants to go dry as they’re willing to try by introducing brand-new options, Dry(ish) July. Aussies and Kiwis have the opportunity to commit to the original 31-day challenge or the new Dry(ish) July options of 21, or 14 days dry, or to nominate their own time period to take a break from alcohol.

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Northern Territory: Restaurant Reservations

 TV   AUSTRALIA    June 26, 2020 21:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F628cd_0000.png&width=200Australia's Northern Territory is showing the rest of the country what they've been missing while isolated in states that still have firm COVID-19 restrictions. This campaign finds humour in the world of social-distancing, in which Australians have been living, to contrast it with the freedom of a holiday in the Northern Territory. Launched to coincide with borders reopening between Australian states, 'The Territory is the Answer' campaign provides the answer to one of the biggest questions in the current climate - 'Where do we go and what can we do now?'
Agency: kwp! Adelaide

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Divorce Support Collective: DSC Domestic Violence

 TV   AUSTRALIA    June 25, 2020 18:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72d73_0004.png&width=200Domestic Abuse TVC and Digital Campaign Launched to
Help Victims in Crisis During COVID-19. Divorce Support Collective has engaged Imaginasaurus to launch a televised and digital campaign to promote its domestic violence response strategy.

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Hyundai: Welcome Mat

 OUTDOOR & PRINT   AUSTRALIA    June 23, 2020 18:56 (Edited: June 24, 2020 04:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e8f4b.png&width=200After long weeks of self-isolation, the Australian government lifted social restrictions, allowing people back on the road for intra-state trips. On the day that happened, we published these newspaper full page ad and OOH to welcome drivers all over the country back to the outside world.
Agency: Innocean, Sydney

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Gage Roads Brewing Co: Tinska

 AMBIENT   AUSTRALIA    June 23, 2020 18:55
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FJun%2Ftn_116619_1592888043_Tinska-Onepager.jpg&width=200Western Australia started easing their gathering restrictions post-covid, so we created the Tinska outdoor game for all picnic enthusiasts. It's just like the classic Finska game but with a good ol' Gage twist - filled with empty and numbered tins!
Agency: Made In The Pile

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Compare The Market : Lockdown with Oleg

 WEB FILM   AUSTRALIA    June 22, 2020 20:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F08504_0002.png&width=200VCCP, Sydney have created these spots for Compare The Market

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OzFish Unlimited: Coastal

 PRINT   AUSTRALIA    June 19, 2020 18:58 (Edited: June 20, 2020 04:58)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jun/tn_116463_1592528276_coastal.jpeg&width=200OzFish Unlimited has launched a new campaign to accelerate the recreational fishing communities' involvement in fish habitat restoration, with the help of VMLY&R Melbourne. Through a series of powerful images, the new campaign flips the cliched 'grip and grin' photo of an angler and their catch by using imagery that has the waterways in focus instead of the fish. It launches with Australia's most popular fishing magazine, Fishing World, with a special edition cover that will break the hold of a 50-year-old tradition by using one of the campaign images.


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Xinja Bank: Ditch Dad Banking

 TV & RADIO   AUSTRALIA    June 19, 2020 15:41
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbc0d6_0001.png&width=200Millennials do everything different from their parents, except for banking. Taking aim at dad's and the well-worn advice they dish out, these integrated creative formats poke fun at the embarrassing things dads do such as dancing, holidaying and working out. Agency: Two Mad Cowboys

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Liquor Barons? Neighbeers

 TV   AUSTRALIA    June 18, 2020 19:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbbaf5_0002.png&width=200For Liquor Barons we created an important community initiative to make neighbours stay together during these weird times. Neighbeers!

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