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Guide Dogs Australia : An Experiment In Trust

 TV   AUSTRALIA    December 03, 2020 07:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2e7b5_0002.png&width=200From Tinkerbell, Australia a new spot for Guide Dogs Australia

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Lucky Nuts: Eat Lucky Live

 TV   AUSTRALIA    December 01, 2020 15:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8705e_0001.png&width=200Select Harvests has launched ‘Eat Lucky. Live Lucky’, a new positioning and integrated brand campaign for its household favourite, Lucky Nuts.Lucky Nuts has not released a national consumer campaign for some time and required a memorable hook to remind consumers of the brand in particular the brand name.Created by Saatchi & Saatchi, the national campaign is set to launch on broadcast television, across social and in print. Jae Morrison from Finch directed the campaign film.

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Transport Accident Commission : Left Unfinished

 INTERACTIVE   AUSTRALIA    December 01, 2020 08:42 (Edited: December 01, 2020 19:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/95eba.png&width=200Left Unfinished is an interactive exhibition featuring seven individuals whose lives were either tragically lost or forever changed while on the road. Launched as both a physical exhibition at the Melbourne Museum, the exhibition was also brought to life through a mobile Augmented Reality experience allowing anybody to explore the seven stories via their mobile phones. Both executions of the exhibition featured a media rich interactive component comprising of film, voice over, photography and more.

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Pure Blonde Organic: A Touch More Pure

 TV   AUSTRALIA    November 28, 2020 08:38 (Edited: November 28, 2020 19:38)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b4454_0000.png&width=200Carlton & United Breweries' Pure Blonde Organic Lager has launched a new brand platform, encouraging Australians to be 'A Touch More Pure' via Clemenger BBDO, Melbourne. To celebrate the fact that Pure Blonde Organic Lager is now brewed with all-natural ingredients, the new positioning makes light of the insight that it’s hard to be good. The campaign launches with a film set in a remote mountainside retreat, featuring a motley crew of villains as they undertake a journey to being a touch more pure

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Tourism Tasmania: Boat Building

 TV   AUSTRALIA    November 27, 2020 07:11 (Edited: November 27, 2020 18:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fc343_0000.png&width=200Tourism Tasmania is calling on Australians to break free from the stresses of modern life and feel more human again; an opportunity to breathe in the incredible nature, the thriving culture, or simply reconnect with yourself. A simple invitation to 'Come Down for Air'.

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Mondo Doro: The Day Pigs Fly

 RADIO   AUSTRALIA    November 27, 2020 06:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200The Day Pigs Fly ... that's the day you'll find a better christmas ham than Mondo Doro.

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Fantastic Furniture: When It Feels Like Home

 INTEGRATED   AUSTRALIA    November 26, 2020 09:10 (Edited: November 26, 2020 20:10)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d75fa_0000.png&width=200Fantastic Furniture "When it feels like home."With the concept of 'home' being redefined in 2020, Fantastic Furniture celebrates the role their furniture plays in making people feel more comfortable and at home.The campaign runs across TV, digital, social, and OOH via a series of 23 sequential vignette-style ads that spotlight a different fun and relatable slice of life as people become their most authentic selves at home.

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Woolworths: Sharing The Spirit Of Christmas

 TV   AUSTRALIA    November 26, 2020 08:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdfe35.png&width=200The 'Sharing the spirit of Christmas' campaign encourages Australians, however they choose to celebrate Christmas with their loved ones, to share fresh food from around Australia, support local farmers and producers, and give generously back to the community.

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PE Nation: Sustainable In Snow

 INTERACTIVE   AUSTRALIA    November 26, 2020 07:04 (Edited: November 26, 2020 18:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b7ae6_0000.png&width=200Creative agency Andpeople has teamed up with active-streetwear label P.E Nation to create a custom-built augmented reality (AR) dressing room ahead of the label’s latest launch. The digital dressing room was unveiled to coincide with the launch of P.E Nation's 'Sustainable in Snow'collection. In partnership with Andpeople and the globally recognised team behind the Institute of Digital Fashion, the Instagram AR filter allows customers to step into an international snow environment where they can 'try on' selected garments from this original collection. that operate within the space have been forced to re-examine customer communication and engagement.

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Tourism New Zealand: Play NZ

 INTERACTIVE   AUSTRALIA    November 26, 2020 07:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ed14_0002.png&width=200With international borders closed, Tourism New Zealand invited the world to come and "PLAY NZ". Teaming up with one of YouTube's top gaming content creators, Loserfruit, PLAY NZ brought the country to life as an immersive, open-world gaming experience that lets people explore some of New Zealand's greatest attractions in a completely new way effectively marketing the entire country as a game. Smashing ad watch time records, the campaign showed that good creative can overcome short attention spans. Created alongside TBWASydney, PLAY NZ was a brand building campaign aimed at increasing the number of Australians considering a New Zealand holiday, targeting a millennial audience 25 to 39 years, renowned for seeking new experiences and likely ‘first to fly’ when a travel bubble opens.

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Bohemia: Dope Sneakers

 PRINT   AUSTRALIA    November 25, 2020 10:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120538_1606259401_Bohempia_HempMag_FullPageAd_Pink_.jpg&width=200Urban legend suggests that shoes hanging from powerlines indicate places you can buy marijuana. Bohempia, Europe's leading hemp fashion label, used this association to launch its 100% hemp shoes in the US.

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Road Safety Commission: Nah, not worth it

 TV   AUSTRALIA    November 24, 2020 22:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F73223_0000.png&width=200In the lead up to the festive season, the Road Safety Commission in Western Australia and Gatecrasher Perth have launched a new campaign to discourage drink driving. The summer holiday season is one of high risk, where low-level drink driving is more likely to be justified as a ‘one-off’ or being within self-justified limits. The campaign compels drivers to reconsider their choices during vulnerable moments. The insight behind the campaign is that the decision whether to drink and drive is an internal conversation you have with yourself. This conversation can at times be highly conflicting. It’s a calculated risk you take in the moment as you weigh up the pros and cons.

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Victorian Government: Know Fire Closer

 RADIO   AUSTRALIA    November 24, 2020 15:46
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Grass fires move fast, a lot faster than you. So, this is a reminder to be prepared this fire season, because if you think you can wait until the last minute and outrun a grass fire, you might want to think again.

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Ikea: Life At Home

 INTERACTIVE   AUSTRALIA    November 22, 2020 18:04 (Edited: November 23, 2020 05:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c562d_0000.png&width=200Life by IKEA is the brand platform in Australia that solves life's problems through design. During the world's strictest lockdown, which lasted over 100 days in Melbourne, IKEA added an extra assembly instruction to their most popular products. Products almost all Australians have in the home, or could invest in to help with 'normal life'. Each of the illustrated instructions helped people find clever ways to deal with everything from cancelled holidays to haircuts, workouts to WFH, live sport to living with kids who couldn't go to school. Released in context to what was happening in the world, we provided a solution to anything and everything life at home threw at us (yes, even Trump's Tweets.hide!).

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Dominos: T Rex

 TV   AUSTRALIA    November 21, 2020 07:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcdc72_0002.png&width=200Domino's T-Rex - Carpark Delivery

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Ikea: Life At Home

 RADIO   AUSTRALIA    November 21, 2020 06:27 (Edited: November 21, 2020 17:27)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/images/radioshot.jpg&width=200Life by IKEA is the brand platform in Australia that solves life's problems through design. During the world's strictest lockdown, which lasted over 100 days in Melbourne, IKEA helped people find new uses for some of their most popular products. Getting everyone stuck at home to invest in the IKEA pieces that would get them through lockdown and offer clever alternatives for 'normal life'.

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Uniting WA: Cuddles

 RADIO   AUSTRALIA    November 19, 2020 08:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200A radio campaign to help Uniting WA recruit foster carers for kids with high support needs.

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Single Fin: Story Of The Golden Fin

 TV   AUSTRALIA    November 18, 2020 14:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fd2a7e_0000.png&width=200A Willy Wonka-style 'golden ticket' promotion by WA brewing giant Gage Roads Brewing Co. and MITP Agency means one lucky Single Fin lover in WA, Queensland, South Australia and Victoria is about to experience the adult version of being a kid in a chocolate factory. One six-pack of Single Fin beer in each state is now hiding a unique 'Golden Fin', a gold emblazoned beer bottle with the wording 'Congratulations, you’ve won free beer for a year" on the label. The lucky finder of the Golden Fin will receive 15 cartons of Gage Roads beer, roughly the equivalent of a beer a day for a year. Gage Roads brand lead Bec Lauchlan urged people to be on the lookout.

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San Remo: Yup To The Cup

 TV   AUSTRALIA    November 18, 2020 13:29 (Edited: November 19, 2020 00:29)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cac78.png&width=200Staring at a supermarket shelf packed with cup noodles, they all look pretty similar. Fantastic Noodles needed a way to stand out and stay top-of-mind in this crowded category. Pairing offbeat visual humour with a strong audio component, Yup to the Cup Fantastic creates something weird and catchy, ensuring that when people think ‘cup noodles’ they think 'Fantastic'.

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Supercheap Auto; The Press Conference

 WEB FILM   AUSTRALIA    November 18, 2020 12:35
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F70c4c_0000.png&width=200They say if you love them, let them go. If you really love them, hold a bunch of press conferences confessing your love and vow to never let them go.
The latter is the way Supercheap Auto decided to go after it was announced earlier this year that despite 16 years of partnership, next year the Bathurst 1000 has decided to end things and see other sponsors.

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TAC: Left Unfinished

 INTERACTIVE   AUSTRALIA    November 18, 2020 12:27 (Edited: November 18, 2020 23:27)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120322_1605666834_126179272_213196730191222_7451525903689255518_n.jpg&width=200TAC and Road Trauma Support Services Victoria (RTSSV) have launched an interactive exhibition called 'Left Unfinished' via TABOO, to deliver a powerful road safety message by showcasing everyday items belonging to Victorians whose lives were suddenly lost or forever changed on Victorian roads. The exhibition is part of RTSSV’s 'Shine a Light on Road Safety Week' and will run from 15th November to 22nd November at the Melbourne Museum Plaza, and will then be on display within the TAC's Road to Zero complex inside the Melbourne Museum until January 2021.

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Smith's Duos: Hot Wings and Ranch

 PRINT   AUSTRALIA    November 17, 2020 11:39 (Edited: November 17, 2020 22:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d61ec.png&width=200Smith's Duos are two flavours in one pack. To showcase the unique nature of these combinations, Clemenger BBDO Sydney used bespoke illustrations of their ingredients morphing into chips and cascading into the pack in an unmistakable heart-shape.

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Audi: Twitch

 TV   AUSTRALIA    November 17, 2020 09:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fbf586_0000.png&width=200Ever wondered why your foot twitches when you sleep? Audi's latest retail campaign created by BMF has the answer. Directed by Sweetshop’s Joel Harmsworth the elegant yet exhilarating visuals are paired with Doris Day's 'Dream A Little Dream', re-imagined by Rumble Studios.

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David Jones: Home Of Christmas For 182 Years

 TV   AUSTRALIA    November 17, 2020 09:00 (Edited: November 17, 2020 20:00)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/845a0_0000.png&width=200David Jones is waving goodbye to 2020 and warmly welcoming the festive season with ‘The Home of Christmas for 182 years', a nostalgic Christmas campaign, jointly created by The Monkeys and Maud, part of Accenture Interactive, inviting all Australians to celebrate 182 Christmases with the iconic department store. Founded in 1838, David Jones has seen almost 200 years of Australia’s heritage through its famous windows.

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Subway: Sink A Sub

 INTERACTIVE   AUSTRALIA    November 17, 2020 08:27 (Edited: November 17, 2020 19:27)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/bb03e.png&width=200Avast ye, the high seas are calling as Subway launches its first-ever ‘instant win’ gaming experience. Sink a Sub is a virtual at-sea battleground that transforms the way customers engage with the brand's most iconic product the Sub.
Guests who purchase from Subway menu's at participating Australian and New Zealand restaurant's during November will receive a code to play the high-sea gaming experience. The gaming mechanism allows every player to 'sink a sub' on the gameboard to win a treasure chest of major prizes worth millions of dollars; from Subs and bikes to an Isuzu M-UX and $10k every week. Even players who 'miss a sub' will still win instant swag, including Subway cookies, drinks and meal upgrades.

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Klarna: The Following is K-Rated

 INTERACTIVE   AUSTRALIA    November 15, 2020 22:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F99f00.png&width=200The K-Rated campaign from Klarna allows the audience to unlock deals, price drops, wish lists and more if they uncensor the sexy products in each ad. From TV to outdoor and social, every ad was an opportunity to remove the pixels and unlock the offers beneath.

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BlueBet: Bluuu-eeee

 TV   AUSTRALIA    November 15, 2020 08:39 (Edited: November 15, 2020 19:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/81d52_0003.png&width=200In the incredibly crowded online gaming market BlueBet had a major point of difference they’re one of the few 100% Australian owned bookmakers. During these tumultuous times there's a compelling drive to back Australian owned companies.Being a relative newcomer this would form the basis for a 'true blue' branding campaign that only BlueBet could own.It just so happened that 'blue' actually made for a hysterical link to 'Australiana', further re-enforcing the brand's 100% Aussie owned credentials.

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Salvos Stores: Sustainable Santa

 TV   AUSTRALIA    November 15, 2020 08:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F12c24_0001.png&width=200Santa goes sustainable in this online film from Salvos Stores via The General Store.

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Klarna: KRated

 TV   AUSTRALIA    November 15, 2020 08:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fed6a6_0001.png&width=200The K-Rated campaign from Klarna allows the audience to unlock deals, price drops, wish lists and more if they uncensor the sexy products in each ad. From TV to outdoor and social, every ad was an opportunity to remove the pixels and unlock the offers beneath.

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Virgin Australia: You can't keep a good thing down

 TV   AUSTRALIA    November 13, 2020 15:32 (Edited: November 14, 2020 02:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d0f68.png&width=200Virgin Australia's return to the sky is one of the great Australian recovery stories. 'You can't keep a good thing down' pays tribute to the fighting spirit that's inherent to the brand. Soundtracked by the anthemic 'What You Need' by Australian icons INXS, the 60 second TVC sees a 12-year-old schoolgirl from Melbourne dance the airline into their next chapter. The empty airport becomes her stage as her dreamy celebration mirrors the feelings of the entire country. Agency: CHE Proximity

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NRMA Insurance: HELP! The Game

 INTERACTIVE   AUSTRALIA    November 13, 2020 14:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F51f51.png&width=200Australia is becoming increasingly more dangerous. With more volatile seasons causing higher risks of bushfires, storms and floods. To make risk a more approachable conversation, NRMA Insurance and CHE Proximity created Help! The Game - an engaging way to start the conversation with families and help Aussies understand the importance of insurance. HELP! The Game teaches players about the value of protecting their assets as they risk them all to Australia's uniquely dangerous landscape. The Game launches via a series of films, OOH, social, digital and PR, with 30,000 games available at helpthegame.com.au and stocked in every Kmart store across NSW and QLD.

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NRMA Insurance: The slow way

 TV & OUTDOOR   AUSTRALIA    November 13, 2020 14:48 (Edited: November 14, 2020 01:48)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/813a9_0003.png&width=200For caravanners, slow is a way of life. It's about getting back to basics, back to nature, reconnecting with loved ones and exploring the best parts of a country. With unprecedented numbers of caravanners preparing to hit Aussie roads, NRMA Insurance launched a brand film that captured the romance of slowing down in a caravan. Showing it didn't just protect caravans, but the very way of life that surrounds them.

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Volkswagen: World's Smallest Dealership

 INTERACTIVE   AUSTRALIA    November 13, 2020 13:47 (Edited: November 14, 2020 00:47)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/685b7_0002.png&width=200Volkswagen and DDB Sydney continue their legacy of 'thinking small' together with a dealership you can visit from the comfort of your own phone. The World's Smallest Dealership was opened to promote the automotive's new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall interactive activation is an exact 3D replica of a real dealership, and even features screens running Volkswagen TV ads. It is also fitted with QR codes for customers to scan, leading them to an immersive augmented reality tour, complete with audio guide walkthrough. The dealership has since been touring iconic Australian landmarks.

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Mountain Goat Beer : The Goat Lotto Show

 WEB FILM   AUSTRALIA    November 13, 2020 09:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1f026_0002.png&width=200Australian brewer Mountain Goat celebrated its latest goat run venture, launching the GOATLotto show via The Monkeys, part of Accenture. Part lotto and part late night talk show, GOATLotto is a month-long retail promotion, all in the name of selling some very enjoyable beer. Those who purchased a carton and uploaded their receipt received a unique set of lotto numbers that secured their place in the draw to win a range of life changing prizes like $50k, or an egg from Alien vs Predator the movie. Directed by The Glue Society, the promotion ran nationally from October 1st onwards

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Panasonic: Tiny Tech Mighty Tech

 PRINT   AUSTRALIA    November 13, 2020 08:52 (Edited: November 13, 2020 19:52)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120162_1605173733_PANASONIC S5 - A.jpg&width=200This is a through the line campaign in partnership with Awaken Media for Panasonic Australia. The project objective was to launch the new Panasonic S5 DSLR Camera in Australia.The camera itself packs a massive punch in a compact shell so our concept is 'Tiny Tech. MIGHTY SPEC'. As we dug into visually communicating this idea, the client liked 3 of our approaches so much that they doubled the media budget and asked us to execute all 3 visuals in market

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MLEC: 2040 The Bad Times

 RADIO   AUSTRALIA    November 13, 2020 08:37
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Some things will change more than others within the next 20 years. But your MLEC solar system won't it's future proof.

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Volkswagen: World's Smallest Dealership

 AMBIENT   AUSTRALIA    November 12, 2020 07:40 (Edited: November 12, 2020 18:40)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a74ee_0000.png&width=200Volkswagen and DDB Sydney has continued the legacy of 'thinking small' with a dealership you can visit from the comfort of your own phone. Volkswagen and DDB Sydney have created the World’s Smallest Dealership to promote the automotive’s new small SUV range and subsequent AR offering, letting consumers 'try on' and buy a car wherever they are. The 28cm tall activation is an exact 3D replica of a real dealership, even featuring screens running Volkswagen TV ads, and is fitted with QR codes for customers to scan with their phones, leading them to a dedicated website designed for virtual tours using augmented reality.

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Mitsubishi Australia : 40 Years Anniversary

 TV   AUSTRALIA    November 12, 2020 07:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F76748_0003.png&width=200Mitsubishi Australia celebrate 40 years Down Under.

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Berocca: Performance Always On

 TV   AUSTRALIA    November 12, 2020 06:58
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89ab7.png&width=200Berocca Performance energy to help keep you ON.

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Sam's Club: Forgiveness

 TV   AUSTRALIA    November 12, 2020 06:27 (Edited: November 12, 2020 17:27)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f4a35_0000.png&width=200Ryan Reynolds and Hugh Jackman are back feuding once again. Announced today via their social media channels, Ryan Reynolds' Aviation Gin and Hugh Jackman's Laughing Man Coffee are teaming up with Sam's Club in a fight for a good cause: donations to the SickKids Foundation and Hugh Jackman’s Laughing Man Foundation. From November 10th to December 20th anyone can purchase Laughing Man Coffee or Aviation Gin at Sam's Club, which will count as a vote for Team Ryan or Team Hugh. Those who do not want to make a purchase can vote at the sam's club website and enter for a chance to be one of five lucky winners who get to bring a guest to a virtual party with Ryan and Hugh.

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