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Seen and noted
 As millions across the globe gasp for breath in today's COVID world, a powerful new TV commercial featuring real patients and their families reminds us that lung disease can strike people from all walks of life, young and old. The campaign was created by Queensland-based Bordertown Films and Oyo Studio for the Lung Foundation Australia and captures genuine, emotive moments with fathers, mothers, teenagers, young children and their families. VIEW THE SPOT Made From Melbourne: The Maton Guitar Melbourne is known as the live music capital of the world, with more live music played on more stages than any other city. Unfortunately, what once was a thriving music community has now been devastated by forced restrictions and closures due to the global pandemic. With venues, artists and the entire local music industry bleeding, our local live music scene needed our support like never before. We drew attention to the need to support our local live music scene by creating a one-of-a-kind Maton guitar crafted from the timber taken from 4 of Melbourne's most iconic live music venues The Tote, The Espy, The Corner and Cherry Bar as an enduring symbol of the important role our live music venues play in fostering our once thriving music community.VIEW THE SPOT Tourism Australia: Epic Holiday The next phase of Tourism Australia's Holiday Here This Year campaign launches today, with ambassadors Hamish Blake and Zoe-Foster Blake showcasing some of Australiaâs most epic holiday experiences. VIEW THE SPOT VIEW THE CRADLE MOUNTAIN AD VIEW THE OTWAYS AD VIEW THE GREAT BARRIER REEF AD VIEW THE NINGALOO REEF AD VIEW THE CANBERRA AD VIEW THE LIMESTONE COAST AD VIEW THE RED CENTRE AD VIEW THE GOLD COAST AD  Introducing the hit single Don't be a Tosser, by Rage Against the Polystyrene. It's one thing to learn that litter ends up in drains and the ocean, but it's another to hear it directly from the sea creatures who suffer. And there's nothing like a power ballad to hit people in the feels. (For those outside Australia/UK: the word 'tosser' means both a person who throws something, and slang for idiot/wanker.) VIEW THE SPOT  The latest in the Insurance Solved campaign "Drivingâs No Game" features an extraordinary collision between a reckless driver with a car straight out of a video game, and a Budget Direct customer.VIEW THE SPOT  ABC NEWS is Australia's most trusted source of News. We cover stories and provide information for all Australians. No matter who you are or where you stand, if it matters to you - it matters to us. This 360 integrated campaign covers TV, outdoor, radio & digitalVIEW OUTDOOR Parks Victoria: Unseen Places More than 80% of people get their travel destination inspiration from social media. This means certain tourist destinations become socially famous, resulting in overcrowding and potential damage to the environment, Parks Victoria wanted to encourage Australians to get out and visit some of Victoria's most beautiful destinations that were less busy. Unseen Places was a photo competition with a difference, followers had to find and recreate photos of locations and landmarks only park rangers knew existed in remote, out-of-the-way parks.VIEW THE CONCEPT Wish: For Your Smart Part The Wisr desktop and mobile site is a smart, uniquely crafted experience that feels different to any other fintech brand. VIEW THE CONCEPT Wine Victoria : Behind The Vines Wine Victoria has launched Behind the Vines, an integrated campaign and digital platform via TABOO, to support the local wine industry after a devastating year. In an effort to support the Victorian wine sector, Behind the Vines, a digitally-driven campaign has launched to provide a definitive destination for consumers to discover, connect and buy the very best of Victorian wines, direct from over 700 Victorian wineries. VIEW THE CONCEPT  As principal partners of Netball Australia since 2017, Suncorp has launched 'The Drive' a heartfelt story that exemplifies the brand's exceptional commitment to the game and more broadly, women's sports, created by Leo Burnett, Sydney.VIEW THE SPOT  The first campaign for Cetaphil, âHype-Free Skincareâ, launches today. Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn't make it the most exciting product on the shelf,especially for younger audiences. VIEW THE SPOT  Smartfix, being a 24/7 emergency electrical repairs business, answer all their calls. And they mean ALL of them.PLAY THE SPOT Family Man: Dial A Dad Movember and Cummins&Partners have teamed up to launch Family Man, a new science-based, interactive parenting tool designed with dads in mind. Created in-house at Movember, Family Man is an online experience that features strategies and tips developed by behavioural experts, designed to help parents learn strategies for dealing with difficult children aged between 2-8. The program aims to engage dads in the parenting process, ultimately improving their mental health by building their competence and confidence, and empowering them to raise happy, healthy children.VIEW THE CONCEPT  Independent creative agency The Royals has joined forces with feminist author Clementine Ford to end all the confusion surrounding consent and milkshakes. The social video, titled âConsent is a Conversationâ, is shot in a diner a not so subtle nod to the governmentâs recent Respect Matters campaign. Today, the video launches via Clementine Ford's Instagram profile and aims to open up the conversation about consent in a way thatâs uncomplicated and free from milky metaphors. VIEW THE SPOT  After the aviation industry's toughest year in history, Qantas is coming back and carrying the 'Spirit of Australia' with it. Flights have now opened up domestically within Australia and soon open to New Zealand.The beautifully crafted outdoor executions each focus on Qantas's hallmark features that the Australian public have been missing out on over the last year, calling upon people to enjoy them once again proudly stating that the spirit is back'.VIEW OUTDOOR Red Cross Australia: The Worst Block in Town This last year's endless barrage of disasters and catastrophes has left a lot of people feeling helpless. When so much needs fixing, where do you even start? Well, that's something Australian Red Cross has over 100 years of experience in. Their latest brand film highlights this overwhelmed feeling we can all relate to, with a cathartic animation and original track by Aussie superstar duo Kate Miller-Heidke and Keir Nuttall. Agency: DDB Sydney VIEW THE SPOT Cosmetique can make you look good... really good... so good that you can set any little tinder on fire with more matches. Immersive sound design brings the minimal but cheeky wordplay to life.PLAY THE SPOT  The WA Police Force were missing out on ideal recruits. They were ruling themselves out due to preconceptions around police and policing. In reality, this job offers a thousand paths to purpose, each as unique as the individual following them. We spent time with real officers, in patrol cars and at stations, living their world and absorbing their stories. Those experiences became authentic scenes we created across WA, from Rottnest to Broome, and as stars we cast the officers themselves. With two film crews, four shoot days, 16 locations and 130 starring officers, this was indeed a job with more.VIEW THE SPOT  Most people don't think about their bills, until they encounter an unexpected debit, which can really ruin the moment. BPAYâs new brand campaign 'Debit Dayâ' developed by BMF, reminds Aussies how they can be in control of their bills. The campaign is the latest instalment of the âIn Your Cornerâ brand platform.VIEW THE SPOT  Pride. Respect. Equality. Three simple but powerful words everyone deserves in life. But six in every ten LGBTIQ+ people in Australia have experienced family violence or abuse from family members. This latest work from Respect Victoria and The Shannon Company highlights the difference that solidarity and support can make. A series of three first-hand experiences from members of the LGBTIQ+ community and their families.VIEW THE ZAY SPOT VIEW THE SALLY SPOT VIEW THE JASON SPOT Jetstar: Available For A Limited Time Giant Jetstar coupons are appear in some of Australia and New Zealand favourite travel spots.With travel restrictions still in place for the rest of the world, Jetstar is encouraging Aussies and New Zealanders to make the most of their own backyards without the regular crowds of international tourists.Popping up all around Australia and New Zealand, the "Available for a limited time only" coupons showcase some of the best holiday destinations that are currently on sale, and accessible with Jetstar.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Suncorp: One House To Save Many As Australia battles record floods, destructive bushfires and powerful storms, it's becoming undeniable our natural disasters are growing in intensity and frequency. And as one of Australia's largest insurers, Suncorp is determined to reduce the impact of extreme weather and help build a more resilient Australia as outlined in 'One House to Save Many'VIEW THE CONCEPT  HIF has always lead the way with progressive LGBTQ+ policies. This full page press ad was created to reassure the community that while most brands are 'rainbow-washing', HIF has always gone further.VIEW THE AD Furphy: Unearthing Unbelievable Eight in ten Aussies (86%) believe telling a furphy is a unique part of Australian culture, VIEW THE CONCEPT  Selleyâs provides a number of products to help people prepare their walls before they paint. These 'paint prep' products, such as gap filler and sugar soap, mean that your paint job will last longer without cracking or peeling. VIEW THE AD  After the aviation industry's toughest year in history, Qantas is coming back and carrying the spirit of Australia with it. Flights have now opened up domestically and soon open to New Zealand. This new campaign 'Rediscover the Spirit of Australia' features a rendition of 'Feels like Home' by indigenous singer-songwriter, Thelma Plum. Agency: BWM dentsu Sydney.VIEW THE SPOT  To celebrate the official completion of Australia 108, the tallest residential building in the Southern Hemisphere, musicians of the Melbourne Symphony Orchestra (MSO) came together to perform a 'Symphony in the Sky' for the landmark on Sunday, 21 March. The 30-minute performance was the highest concert ever performed by the acclaimed orchestra in its 114-year history and saw musicians play from a selection of spaces at Australia 108's exclusive Star Club on levels 70 and 71 â 210 metres above the ground. VIEW OUTDOOR There's a new generation of homebuyers and they're not defined by age, they're defined by their expectations. This radio campaign meets 'The New Generation' and hears what it is they're looking for. PLAY THE MOLLY SPOT PLAY THE JAKE SPOT PLAY THE SIMONE SPOT PLAY THE GENERATION SPOT Easystart Homes is all about making life easy for home buyers. So, this radio ad gives then a simple but easy way of remembering the client's URL: by using Siri.PLAY THE SIRI SPOT PLAY THE TRAFFIC SPOT PLAY THE COFFEE SPOT  Developed by independent creative agency Emotive, YoPRO's latest campaign under the 'Fuel Your Journey' brand platform focuses on the idea that no matter how long the journey, every millimetre matters. While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. Thatâs why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice theyâve made along the way. Including getting the right nutrition like YoPRO, with high protein and no added sugar to fuel their journey. VIEW THE SPOT  1 in 20 children are conceived by IVF. Despite this, IVF is still stigmatised, leaving people with fertility issues feeling they canât talk about it. So, we rewrote the story of Where Babies Come From and made IVF as natural as sex.VIEW THE SPOT VB; Solar Exchange Explained Victoria Bitter and Clemenger BBDO Melbourne have launched the VB Solar Exchange a new program that enables beer lovers to trade their excess solar energy for slabs of Victoria Bitter. So, whether youâre giving the house a clean, playing with the team, or just wanna go green, your solar panels will be working hard to get you slabs of VB. The Solar Exchange program allows participants to exchange credit on their power bill obtained from generating excess solar at home for VB. Every $30 worth of credit can be exchanged for a slab,VIEW THE EXPLAINED CONCEPT VIEW THE SOLAR EXCHANGE CONCEPT Tourism Australia : Be The First New Zealanders are being invited to take advantage of exclusive travel access to Australia and enjoy all of the experiences and destinations that have long made Australia such a highly sought-after destination among international travellers in Tourism Australiaâs first international campaign in more than a year, developed by M&C Saatchi, Sydney. VIEW THE SPOT VIEW THE RED CARPET AD VIEW THE CATCH OF THE DAY AD VIEW THE SNEAK PEAK AD Fire and Emergency New Zealand: Escape the paper House fires can become unsurvivable in less than three minutes. FCB NZ needed to get New Zealanders to make an escape plan that could save their lives. So to show people just how hard it is to get everyone out safely, we filled the paper with 4 ads that sent the reader on a journey from section to section, mimicking the panic and disorientation of trying to escape a house fire. Desperation mounts in each of the four ads through storytelling and art direction until the tragic conclusion, showing readers why it's crucial to make an escape plan.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE STORYBOARD Working with Drug and Alcohol Services SA, weâre proud to launch "Quit Your Way in May". As Dry July does for drinking, this new initiative encourages smokers to try and put the durries away for the month of May. PLAY THE SPOT  Working with Drug and Alcohol Services SA, weâre proud to launch "Quit Your Way in May" As Dry July does for drinking, this new initiative encourages smokers to try and put the durries away for the month of May. Partnering with renowned illustrator, Timba Smits, we developed a positive, inclusive campaign that invites people to find what works for them, while providing support on their quitting journey. If youâre a smoker, check out the website, register, and Quit Your Way in May. If you're not, enjoy the characters, the colours, and getting that song stuck in your head.VIEW THE SPOT Ikea Australia : Hund Couture IKEA has created a line of haute couture looks for dogs made from its iconic $1 FRAKTA bags, in a campaign developed by CHE Proximity, that playfully launched on April Fools' Day. HUND COUTURE means sleek, sophisticated design can now be enjoyed by our hunds too VIEW THE SPOT VIEW THE BUSINESS AD VIEW THE FRILLNECK AD VIEW THE RUFFLE AD  NAB has launched a new campaign directed by Photoplay's Byron Quandary, encouraging small and medium businesses to 'Make Ideas More'.Rolling out nationally, the campaign brings to life the bankâs longstanding 'More than Money' brand platform and celebrates the ingenuity of business owners across the country as business confidence returns to the highest levels seen since 2010 in the NAB Monthly Business Survey. VIEW THE SPOT  Reach for the beach! A simple message & East Coast film for Gage Roads expansion in Sydney and Melbourne.VIEW THE SPOT |
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A new spot from Western Australia Road Safety Commission