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Seen and noted
 Over the summer break, Spotify Australia suffers an annual dip in listeners as Aussies head outside for the season. We needed to ensure that, when they returned to their routines, they also returned to the platform, so we showed them that no summer is complete without music.VIEW OUTDOOR  The Australian football season has started and here's the campaign to celebrate it's return to the fieldVIEW THE SPOT  Everyone knows that the Australian Football season doesn't really, truly begin until your mouth reaquaints with that golden flaky parcel of excellence: a Four'N Twenty pie. This time-honoured "Opening Ceremony" occurred last weekend as spectators flocked to AFL matches around Australia in Round One.VIEW THE AD Chux: Clean Like No One Is Watching Research shows that 94% of people crank up the tunes when they clean to make it more fun. So we collaborated with Chux and Spotify to curate the ultimate summer cleaning playlist - to turn cleaning into a vibe and make the chore of cleaning feel better than ever before.VIEW THE CONCEPT Trumpet:The Trumpet Drawer Every office worker has a snack drawer. But no snack drawer has ever been home to NZâs unbeatable snack. Because a Trumpet ice-cream would melt, right? Not anymore. Introducing, The Trumpet Drawer â undoubtedly the greatest office invention since the stapler. Tech boffins engineered a mini-freezer, then built a perceivably ordinary office unit around it, keeping Trumpets frozen, and hidden from colleagues. The Trumpet Drawer was ironically hot property on social media, and has been described as, âcolder than your bossâs stare, quieter than the finance pod, and squarer than that IT guyâs small talkâ.VIEW THE CONCEPT The Iconic: The Banner Ad Changeroom Only 0.05% of banner ads actually get clicked on. There's even a term to describe the fact that people don't look at them - Banner Blindness. THE ICONIC wanted to get people looking at their banner ads. Introducing 'The Banner Ad Changeroom', a live activation where real customers could show off real looks inside the confines of a tiny banner-ad-sized box. We set up a pop-up store in Sydney's CBD and invited our customers to select an outfit and show it off in a banner ad that was broadcast live to thousands of websites all over the Internet. We even broadcast the most popular looks into digital OOH. VIEW THE CONCEPT  It seemed like a cool idea at the time... but that tattoo of yours? It hasn't aged particularly well. Thankfully, the team at Best Tattoo Removal can fade them away - as demonstrated in a simple but effective way with this radio campaign.PLAY THE 3 SPOTS There's plenty to eat and drink on your lunch break at Forrest Chase in the CBD. The problem is getting back to work in time.PLAY THE SPOT  A masterclass in using 10â to deliver a brand message.20Talk wasnât afraid to break boundaries to connect with their target audience. Cowboys embraced the freedom to push the envelope as both creatives and directors. This campaign not only raises awareness but also challenges stigma.VIEW THE SPOT  NAB, together with TBWAMelbourne and Mindshare, has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new campaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment.VIEW THE SPOT  In a world consumed by the digital age, moving to a serene Adelaide Hills neighbourhood breathes life into your senses.VIEW THE 2 SPOTS  NAB, together with TBWAMelbourne and Mindshare, has launched its latest AFL sponsorship campaign which captures the essence of togetherness through a shared love of footy. The new campaign comprising a TVC, alongside accompanying social and OOH assets, is a response to the current social environment. According to Australia's longest-running social cohesion survey, the Scanlon Report, "our society is experiencing an ever-deepening sense of exclusion and division amongst the community." The new work sets out to capture the essence of togetherness through a shared love of footy. VIEW OUTDOOR  The Magpies and Hawks are two of the feathered heavyweights of the Australian Football League, and both are highly fancied to go a long way this season. But when you stick a "DUCK" on to this billboard, and make it matter of culinary taste, it really does become a rhetorical question. You could say, a ducking no contest.VIEW OUTDOOR  Following a successful comeback at the 2024 NRL Grand Final, Bundy Bear is back in three new TVCs as Bundaberg Rum continues rolling out its âForever Classicâ brand platform via Leo Australia. Directed by Nash Edgerton through Collider, the ads feature a fully animatronic 7-foot bear created by Oscar-winning prosthetics house Odd Studio.VIEW THE 3 SPOTS  A trip to McDonald's is a great way to bring a little joy to the routine. So, as Aussies returned to work after the Christmas holidays, we targeted office workers with these eye-catching spreadsheet artworks. With over 760 placements in digital OOH sites, office building lobbies and even elevator screens â we reminded those getting back to the grind that there are always more delicious things to crunch than numbers.VIEW 3 OUTDOORS  The all new XXXX Ultra has zero carbs, but is still 100% beer. So XXXX made sure the launch billboard were also made of 100% beer and didn't contain a single carb. The carbonated Beerboards popped up all around Queensland.VIEW OUTDOOR  The release of the 2025 Workplace Gender Equality Agency Australia report revealed the pay gap still very much exists. In fact, it showed that Australiaâs gender pay gap currently sits at a shocking 21.8%. To draw attention to the statistic and reinforce what women are missing out on, we created an ad with a gap of its own. Beyond awareness, we then pointed people to a website filled with free resources for businesses to help achieve gender equity in their workplace. VIEW OUTDOOR Unicef Australia: The Appeal Appeal The cricket appeal. The moment every fan stops what theyâre doing and pays attention. Appeals decide innings, matches, even entire series. But what if they could decide something much bigger than cricket? To announce the partnership between UNICEF and Cricket Australia, we turned every appeal for a wicket during the Womenâs Ashes Test, into an appeal for gender equality. VIEW THE CONCEPT As Magpies, Swans, Eagles, Hawks and other fine-feathered mascots prepare to flock once more to the football in Australia, a low-flying duck prepares to register on the meal solution radar of sports fans.PLAY THE SPOT  Innocean has created the long awaited follow up to âKiaâs Getting a Uteâ with a tale that features some of Australiaâs biggest sporting legends, Buck the Brisbane Broncoâs mascot and for the first time in Australia, the mighty Kia Tasman Ute, which is due to hit Aussie showrooms mid-year, in all its glory. Directed by Ariel Martin, this story features Buck the runaway horse who must be retrieved from the tallest peak in Tasman National Park. VIEW THE SPOT  Magpies, Swans, Hawks, Eagles and more broadly, Sea Eagles and even "Chooks" are all back for the start of Australia's Football seasons. And one delicious bird, in particular, is delighted as duck about it.VIEW OUTDOOR Transport Accident Commission: Crash The Premiere
AUSTRALIA
March 07, 2025 11:41 (Edited: March 27, 2025 07:34)
 For the sixth year running, the TAC Split Second Competition has given aspiring filmmakers and content creators aged between 18-30 the chance to submit ideas for a short film, focusing on two themes: driving tired and seatbelt usage. This year, a Hyundai i35 car wreckage took centre stage and became a powerful cinema projector playing the films. A reminder of the stark consequences of a split-second decision. VIEW OUTDOOR Coates Hire: Why Don't You Just Coates It ABEL launched a new integrated brand campaign for Coates to coincide with its milestone 140-year anniversary.The brand campaign âWhy donât you just Coates it?â will run across film, radio, OOH, social and digital channels. It blends a catchy jingle with a motley crew of witty, irreverent machinery and equipment. Positioning Coates as a dedicated partner that supports its customers at every stage of their project. VIEW THE SPOT VIEW 3 OUTDOORS  A simple haircut can restore a homeless persons dignity. It's a simple transformative service which Short Back and Sidewalks can keep giving with your support. VIEW THE 3 SPOTS CommBank: Out of Here Out of Home To celebrate the launch of Travel Booking via the CommBank app, agency M&C Saatchi brought a slice of New York to Melbourne on the weekend, with a unique walk-through billboard experience. Punters enjoyed New York-style hot dogs on Friday, Saturday and today at the Flinders Street site, served by legendary Times Square vendor Johnny G of 'John's Famous' â completely free!VIEW OUTDOOR VIEW THE EXPERIENCE We've taken a radio ad, and given it a 'trim' to show how transformative a simple haircut can be for someone experiencing homelessness. Short, Back and Sidewalks are a not for profit providing free haircuts to homeless people across WA. PLAY THE 3 SPOTS  Dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress.VIEW THE SPOT  A new campaign from the South Australian Government is helping people who gamble recognise the early signs of gambling harm. Gambling doesnât just impact your finances, but also your mental health, relationships and workplace performance.VIEW 4 OUTDOORS Nothing (well, nothing culinary at least) says "we support and admire and celebrate you" quite like duck does.So on International Women's Day, Luv-a-Duck sends its best wishes and esteem. PLAY THE SPOT  A daring egg gets behind the wheel, with a little help from a mystery driver, and takes on the obstacle course of a typical family home in order to make dinner shine in our latest 'Bring The Bright' campaign for Australian Eggs.VIEW THE 2 SPOTS  Based (loosely) on real events, this spot playfully depicts the exact moment Vodafone's newly doubled network coverage comes into effect at different locations around Australia. Flirtatious bartenders, gravediggers, marauding llamas and ill-prepared rafters all feature in this new brand spot for Vodafone set to Patrick Hernandezâs bonafide banger âBorn to be Aliveâ.VIEW THE SPOT BIC: EasyRinse: Smoother Faster Cleaner We worked with BIC to launch their new EasyRinse razor, featuring advanced anti-clog technology for a faster, smoother and cleaner shave. Using an impactful âBeforeâ and âAfterâ key visual, we demonstrated how the Easy Rinse effortlessly glides through hair without clogging, offering a clean, smooth shave with ease. This clear contrast helped emphasize the productâs performance andconvenience. VIEW THE SPOT VIEW 5 OUTDOORS  Telstra and +61 have partnered with director Dan Tobin Smith and art director Rachel Thomas to bring Telstraâs seamless Home Internet experience to life with a visually striking campaign. Utilising a practical theatrical set and thousands of colourful dominoes, the striking films celebrate beautiful internet performance. The bespoke set was built for real in a large studio space with talented set designers, including some of the worldâs best domino experts.VIEW THE 2 SPOTS The Embrace Hub: Change The Story.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2025/Feb/tn_173435_1740524007_EMC46931 Embrace Posters_A4_FA_v3BAds-01 (1).jpg&width=200") Dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress.VIEW THE 2 ADS NIB: The Billboard That Crunches Data nib is using the computing power of digital billboards to help with vital medical research. Most digital billboards use only half of their CPU's processing power. So leading Australian health brand nib and advertising agency Dentsu Creative have partnered with Folding@home and Alliance Outdoor to put that remaining 50% to work. Developed at the University of Pennsylvania, Folding@home is a computer program that helps scientists develop new therapeutic treatments. VIEW OUTDOOR Acciona: Turbine Made The wind industry faces an enormous environmental challenge. In the next 5 years alone, 50 000 giant wind turbine blades will reach the end of their 25 year lifetime. No company on Earth has found a way to address the extremely complex challenge of recycling them. Until now.VIEW THE SPOT & 2 OUTDOORS VIEW THE AD  To combat mobile phone distraction, the Road Safety Commission partnered with The Brand Agency to launch The Headstone Phone. This two-metre-tall sculpture, crafted by a local stonemason, was erected in the centre of Perth as a sobering reminder that a momentary lapse in attention on the road can have grave consequences.VIEW OUTDOOR  Cats are notorious for being fussy when it comes to food. Who wouldnât be, after eating the same thing every night? So, to launch Whiskas Tasty Mix, we tapped into cat tantrums to give fussy felines a taste of variety.VIEW 3 OUTDOORS  Our new brand platform, âNo-Nonsense BBQ Sauceâ positions ETA as the iconic, old-school bottle of Aussie nostalgia - an unapologetic statement against todayâs try-hard food bulls**t and a beacon of light for a return to simpler things.VIEW OUTDOOR |
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