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Seen and noted
Pedigree: Donate With A Mate Every day, dogs die from a lack of canine blood. This critical shortage exists for a very simple reason - people don't know their dogs can donate blood. To change this, Pedigree and the Australian Animal Blood Bank created, Donate With a Mate, the world's first human and canine blood donation service. Here humans and their 4-legged friends can donate blood to save the lives of people and dogs.Agency: Clemenger BBDO, Sydney VIEW OUTDOOR Jeep: High Performance Banners The Jeep Trackhawk is the world's most powerful V8 SUV. It's so powerful that its closest competitors aren't SUV's at all - theyâre legendary supercars. To demonstrate this surprising fact to car lovers, we hijacked the online car listings of the world's fastest cars, pitting their official factory stats against the Trackhawk. Our programmatic banner campaign turned thousands of competitors' ads into live performance tests, proving the Trackhawk's racing chops to petrolheads at the exact moment they were looking to purchase.VIEW THE CONCEPT  Driver fatigue is a major contributor to road trauma, especially on longer journeys. To encourage drivers to a break from the road, we created a simple, yet powerful analogy to remind drivers of the danger of fighting fatigue. Agency: The Rowdy Group VIEW THE SPOT  To accompany the unveiling of new packaging this week, Tasmanian bread company Cripps Nubake has launched the sequel to the tale of its founder, ex-convict William Cripps. The 90 second spot sees a modern take on the story of William and his wife Eliza. Some years after establishing the baking business in 1878, William is forced to farewell his beloved and, from that moment, he is driven to creating a baking legacy that still lives on today. Agency: IdeasBanQVIEW THE SPOT  One in every fifth child in Australia has an eye problem. But many children remain undiagnosed because it's all theyâve ever known. Agency: The Rowdy GroupPLAY THE SPOT  30 second TVC/online AD for Greenpeace highlighting the damaging and varying effects of climate change throughout the nation. VIEW THE SPOT  M&C Saatchi has created a new campaign for CommBank that demonstrates the bank's fraud protection credentials. In the ever-evolving battle against fraudulent security risks, CommBank's dedicated security specialists use the latest technology to scan customer accounts for suspicious activity 24/7. To bring the work of CommBank's security teams to life, M&C Saatchi, alongside Collider Director Daniel Askill and ALT VFX, built a microchip city where rogue fraudsters are taken down in-between giant processors and glowing data streams.VIEW THE SECURE SPOT VIEW THE PROTECTORS SPOT Bridge Road Brewers: Brewland - The World's First Beer Micronati In a world-first, Victorian craft beer pioneers Bridge Road Brewers via Isobar Australia, has declared independence from Australia, creating the first ever beer micronation, Brewland, to protect Australian craft beer.VIEW THE SPOT  The latest iteration in KITKAT's Snap Out Of It campaign, 'Maps', is set in the Wild West and reminds people that while modern life is full of frustrations like GPS dramas, forgetting your password or trying to decide what's for dinner, usually the best thing to do is simply 'Snap out of it' and have a break. Agency: Wunderman Thompson VIEW THE SAFE HOUSE SPOT VIEW THE DECISION SPOT VIEW THE MAP SPOT Skyn Condoms: Baby Blocker For those out there copping an unwanted influx of baby content (think Royal baby spam or even friends posting their little ones on the regular), we wanted to share this new tongue-in-cheek social media filter from leading condom company SKYN. Introducing the "Baby Blocker" - a Google Chrome plug-in that automatically hides baby photos from Instagram and Facebook feeds and replaces it with the content users want to see. The "Baby Blocker" was inspired by the recent hype around the arrival of the Royal baby, Archie Harrison, which is bombarding social media user's feeds. VIEW THE CONCEPT PSA: Game of Clowns The Royals' innovation lab, Advance Party, has trained a computer to talk like Prime Minister Scott Morrison and Opposition leader Bill Shorten in a neural network experiment that examines the power of authenticity. Using 120,000 words of speeches and press conferences from Scott Morrison and Bill Shorten during the 2019 federal election period, and feeding them into a neural network system, Advance Party set out to test the thesis that modern-day politicians have become so robotic and inauthentic that computers can replicate the superficiality of their answers with relative ease.VIEW OUTDOOR VIEW THE CONCEPT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD Dairy Farmers: Because We're Family Lion Dairy & Drinks has today launched its new Dairy Farmers campaign, 'Because we're family'. Created by AJF Partnership, a GrowthOps business, the campaign celebrates a brand that has been part of Australian communities since 1900.VIEW GOODNESS OUTDOOR VIEW DAWN OUTDOOR VIEW FARMER OUTDOOR VIEW FAMILY 1 OUTDOOR VIEW FAMILY 2 OUTDOOR VIEW CREAM AND CARE OUTDOOR PLAY THE LIKE FATHER, LIKE SON SPOT  Finding true love is no easy task. But with a team of filmmakers and producers behind you, how can you fail? At least that's the hope of one lonely Australian man whose personal ad was given the professional treatment. At The Producers we were looking for a creative promotional campaign to showcase the diverse talent of our directors. McCann Melbourne came up with the idea of taking one ordinary personal ad and turning into a suite of very different films.VIEW THE LOVE SPOT VIEW THE TABLE SPOT  As leaders in maternity bras, Berlei wanted to show their support to wondermums everywhere in this poster campaign with a simple yet striking Mother's Day gesture. By playfully flipping their iconic logo on its side to create a symbol of motherhood - breasts. Agency: The MonkeysVIEW OUTDOOR  Pernod Ricard is launching a big and bold integrated campaign via Cummins&Partners, Sydney for wine brand I Am George. I Am George launched in 2017 as an answer to consumers wanting something new and different in the traditionally conventional wine sector. The campaign cements the wines positioning by acting differently in the new campaign 'I Am Bold, I Am George'. The campaign coincides with the 2019 federal election. VIEW OUTDOOR Bethanie has launched these new radio spots as part of its 'The Life Experts' campaign via Meerkats.PLAY THE KATHERINE SPOT PLAY THE GEORGE SPOT PLAY THE BERYL SPOT  Optus has launched four new commercials, reminding Australians that choosing Optus when purchasing the new Samsung Galaxy S10 and upcoming A50 device is a smart choice. Brought to life by a four times Cannes Gold Lion winning Australian Director Paul Middleditch of PLAZA, the latest TVCs, 'Choose Smarter', play on situations where people have made a smart choice but then failed to make an even smarter one and as a result have dropped the ball. Agency: Emotive, SydneyVIEW THE WASABI SPOT VIEW THE WHISKEY SPOT VIEW THE WINE TASTING SPOT VIEW THE STEAK SPOT Telstra Plus: The Most Important Text Telstra is making sure Australians see the text message announcing its new rewards program, Telstra Plus, in a new campaign from The Monkeys, part of Accenture Interactive. We've all received hundreds of text messages from our phone providers in the past. But with a text message as important as the one announcing its new rewards program, Telstra decided to send it way beyond people's phones - plastering it on a blimp, posting it to the Goulburn Ram, and even hiring world famous crooner Michael Buble to read it. VIEW THE TV SPOT PLAY THE RADIO SPOT HOYTS live up to their Experience More positioning by playing host to a wide range of special features that make moviegoing better for everyone. And that includes the visually impaired. The Aussie cinema's Audio Description headset service provides narration that describes the action onscreen for those with limited or no sight. With limited channels available to get the word out about this service to the visually impaired, radio was the clear and obvious choice.Agency: BWM Dentsu PLAY THE PRIDE ROCK SPOT PLAY THE SHOWER SPOT PLAY THE WHAT A FEELING SPOT  Everyone likes to think of themselves as a good person. But sometimes life throws us temptations that can cause our moral compass to lose its bearings. For yogurt lovers, that temptation is Gippsland Dairy. They'll gladly compromise their conscience for a spoonful. This cheeky launch commercial directed by Tim Bullock from Scoundrel and set to Chicagoâs iconic ballad 'Hard to Say I'm Sorry' was created by Cummins&Partners.VIEW THE SPOT Foodbank WA Winter Appeal: Foodbank WA Edible Magazine A child who's feeling cold and hungry this winter will do almost anything to fill their stomachs and curb the feeling of hunger. So, if you won't help them with a donation - perhaps give them this magazine instead. It contains the same amount of fibre as the meal they're missing out on. Agency: The Brand Agency, Perth. VIEW THE AD Owning a Housework Heroes franchise lets you clean up while you clean.Agency: NOVA 93.7 PLAY THE SPOT  Jack Riewoldt is a superstar of Australian Rules Football team Richmond. Meet his biggest fan.VIEW THE SPOT If there's a moment in your life when you realise the you you imagine isn't the you you look like, that's your turning point - and it's time to talk to the doctors at Ashley & Martin Medical Hair Centres. Agency: &PartnersPLAY THE PHOTO SPOT PLAY THE MATE SPOT  With 208 years of experience, Peugeot knows who they are - offering beautifully designed vehicles to those who have a strong sense of self-identity. Featuring the unmistakable 1984 Gloria Gaynor anthem 'I am what I am', the commercial shows Australians undergoing their daily routine in their own way, with their own style. The campaign is the first and only campaign to be produced for a local market outside of France in recent history. Agency: The Works VIEW THE SPOT  Pedigree and Clemenger BBDO Sydney have today launched a life-saving campaign Donate with a Mate, the world's first human and canine blood donation service and is calling on Australian dogs and their humans to donate together, with every dog that donates blood saving the lives of three dogs. VIEW THE SPOT City of Perth: Let's Thursday Like We Friday Now in its third year, the City of Perth's Thursdays campaign aims to change the public's opinion of this anything-but-dreary weekday. The insight is simple: Thursday has more in common with Friday than it does Wednesday - so start treating it less like a weekday and more like a weekend. For the evolution of this campaign, we created a platform that juxtaposes the mundane everyday activities of a Thursday against the tantalisingly exciting possibilities on offer. This thought was brought to life across online video, banner, OOH and radio with irreverent vignettes featuring the war cry "Don't Thursday like we Thursday - Thursday like we Friday!"VIEW THE CAT FOOD SPOT VIEW THE PIZZA SPOT VIEW THE PORTAL SPOT VIEW THE REALITY TV SPOT  Ovarian cancer doesn't have the equivalent recognition or support of other female cancers. Such a low profile makes fundraising a challenge and leaves the women, who are living with the disease, feeling isolated and neglected.Collaborating with Australia's favourite underwear brands - Bonds and Bras N Things - 10 Feet Tall developed a mass awareness campaign that called upon all Australians to become heroes simply by purchasing underwear. Only in this case, they're no ordinary undies - they're Overies. You wear them over your pants on World Ovarian Cancer Day, like a true hero. 100% of profits go directly to Ovarian Cancer Australia to save lives. Together we can fight Australiaâs deadliest female cancer. VIEW THE SPOT A series of three 30-second radio spots that bring to life the truths of mid-week activities and encourage people to go out in the City of Perth on a Thursday. The Brand Agency, PerthPLAY THE SHOWER SPOT PLAY THE IRONING SPOT PLAY THE AUTOTUNE SPOT  'Octopus Ink' is the latest TV commercial for the Aquarium of Western Australia's 'Did You Know?' campaign, and follows on from 'Turtle Tears'. The animated spot shows a game of hide and seek between a Loggerhead Turtle and a Gloomy Octopus, with the former coming off second best thanks to the occy's special powers. The television ads are central to a multi-faceted campaign by Perth creative agency, Lateral Aspect, that focuses on the many weird and wonderful 'fun-facts' that sea creatures exhibit.VIEW THE OCTOPUS SPOT VIEW THE TURTLE SPOT Newcastle Writers Festival: The Stories Behind The Stories At the Newcastle Writers Festival you can discover 'The Stories Behind The Stories', and hear directly from writers as they delve into the motivations, inspirations and fascinating tales that lead to a story being written. Using a spectrogram (technology that allows sound to be visualised), we placed a hidden message in our radio ad, and directed listeners to our campaign website where they could watch a video of the radio ad and discover the story behind the story. Agency: EnigmaVIEW THE CASE STUDY PLAY THE SPOT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Grape Co Australia: Enter the Sweeter Side of Life Deluxe hand-picked grapes transport you through a grape-shaped porthole to the sweeter side of life. Agency: TuckshopVIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Krispy Kreme: Throwback Party To celebrate its new limited-edition Throwback Party doughnut range, Krispy Kreme has turned its Instagram page into a virtual arcade with the launch of a social campaign via The Monkeys, part of Accenture Interactive, that gives millennials a return taste of their childhood. Inspired by classic arcade games, The Monkeys created four Throwback Party mobile games to celebrate each new Krispy Kreme flavour, including Finger Bun Fighter, Krispy Kart, Fairy Bread Fantasy and Brownie Batter Bash. Set to run across Instagram and Facebook, the virtual arcade mobile games also include a leaderboard that will track players' high-scores - the top bragging rights for any arcade gamer. Top players will go into the draw to win a year's supply of Krispy Kreme doughnuts.VIEW THE CONCEPT Queensland Museum: The Anzac Legacy Gallery Queensland Museum and ROMEO Digital help a new generation see "Through the eyes of our ANZACS" with immersive, permanent exhibition. Queensland Museum's Anzac Legacy Gallery is a permanent social history exhibition created to mark the 100th Anniversary of WWI. The exhibition brings to life over 200 stories of Queensland men and women, via 12 immersive and interactive experiences created by ROMEO Digital.VIEW THE CONCEPT  The Big Mac, celebrating its 50th Birthday in 2018, had remained almost unchanged for 50 years. So, to promote its golden anniversary, we celebrated the only thing about the burger that had. Its packaging. Tapping into half a century of nostalgia for the beloved burger, original, now archived Big Mac packaging spanning five decades was sourced and meticulously photographed. These photographs were then turned into unbranded posters honouring the Big Macâs status as a pop-culture icon. Agency: DDB, SydneyThe packaging was also featured in a nationwide television campaign specifically depicting the eras they came from. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR  Demonstrating the value of its pre-paid mobile plans, Telstra has unveiled its latest campaign showing all Australians just what it's like to be on the country's fastest and most reliable mobile network. Created by The Monkeys, part of Accenture Interactive, the 'I'm Not Worried About Data' platform was born out of the insight that people who use pre-paid are often worrying about data: when it's going to run out, whether it's going to be fast and if it will work at all. VIEW THE PARROT SPOT VIEW THE JASPER SPOT Transport Accident Commission: LOL While You Stroll The Transport Accident Commission (TAC) has teamed up with the Melbourne International Comedy Festival to deliver a serious message with a unique comedy twist. Prominent comic Sam Simmons struck the balance between entertainment and education, writing and hosting online content pieces and a walking comedy show 'LOL While You Stroll', which highlighted the perils of being a pedestrian. VIEW THE SPOT VIEW THE LOL AD VIEW THE LOSE THE TUNES AD VIEW THE NO BIG DRAG AD  We installed multiple decals over pavement cracks in high pedestrian traffic areas to encourage visitation to Perth Zoo over the Easter holiday period.VIEW OUTDOOR  In a long-term commitment to packaging sustainability, Coca-Cola Australia and Coca-Cola Amatil have announced that 70% of the plastic bottles they manufacture will be made entirely from recycled plastic by the end of 2019.VIEW THE AD |
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