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Seen and noted
 If you're an Aussie, the clever word play in this poster won't need any explanation, but for those not from these fair shores, here's a bit of context. Furphy is both a refreshing Australian beer, and a rumour or story, especially one that is untrue or unbelievable. Crack One is Aussie slang for both opening a beer and telling a joke or story. As a brand that's stood for sitting down over a few cold ones to share a few tall tales, Furphy encourages beer-drinkers to do just that.VIEW OUTDOOR Vaccinate Now: Ventilator Ron Mather, Penny Davy-Whyte and Mark Sareff all highly awarded ad pros have banded together to create a hard-hitting pro-vaccination campaign to encourage people waiting for Pfizer to get AZ. A series of six print ads and short radio commercials aim to grab folk who are waiting some for Pfizer, some for more evidence and get them to get vaccinated immediately. VIEW THE VENTILATOR AD VIEW THE WAITING AD VIEW THE DYING AD VIEW THE LIFE AD VIEW THE COUNT AD VIEW THE ICU AD  In Australia, everyone knows what Keno is. It's like bingo with a different name. As much a part of pub culture as rump steak and cold beer. Yet the game's familiarity was making it easy to look past. VIEW THE SPOT  'Lease is Up' depcits the cricketers moving in to the Kayo house, replacing AFL and NRL players including Luke Keary, Jack Buckley and Rebecca Privitelli. The players are told their lease is finished, with the cricketers moving in the for commencement of the new season.VIEW THE LEASE SPOT VIEW THE ROOF SPOT  Art connects people. The visual arts in crisis. Let's support Australia's creative recovery and get artists back to what they should be doing; bringing us together.VIEW THE SPOT Selleys: Succeed In Seconds Selleys produces a range of construction products, including adhesives and sealants. One of their brands 'No More Gaps' (a gap sealant) has launched a new variant - an easy-to-use tube. To demonstrate just how easy the tube makes gap filling, we decided to fill the nearest gap - the one in the binding of the pages of the magazine. This execution appeared in the September issue of home decor/DIY media.VIEW THE AD University Of Technology Sydney: Virtual Campus Tour The University of Technology Sydney (UTS) has launched a new 360 video tour of it's innovative Sydney CBD campus, via Paper Moose, aimed at attracting both international and Australian students. Itâs been a rough couple of years for Australian universities, forcing them to think outside the box to attract both local and international students to their campus. The UTS campus has recently been transformed through a $1 billion City Campus Master Plan, which has delivered new landmark buildings, refurbished facilities and created a sustainable, state-of-the-art learning, teaching and research space. While universities often tailor their marketing to either domestic or international students, this platform was specifically designed to appeal to prospective students from anywhere looking to study at any level. VIEW THE CONCEPT Allianz Australia: Memory SafeBinge: Submabinge To launch Vigil the gripping new BBC drama set on a Submarine, BINGE have developed the SUBMABINGE. A toungue-in-cheek, low cost innovation made of cardboard, that allows viewers to block out the world around them and focus on watching Vigil via the inbuilt periscope. VIEW THE CONCEPT Belong: It Feels Good To Belong Belong is Australia's first carbon neutral mobile and internet provider. As the name suggests, it's a brand thatâs all about inclusivity and togetherness. 'It Feels Good to Belong' is a joyful celebration of that. A brand platform that goes beyond the rational, into the world of emotion, whimsy and internet-fuelled wonder. VIEW THE SPOT  The spot shows customers in everyday situations making Cashrewards Max purchases with their ANZ linked cards. Those moments are then transformed into party scenes thanks to the unexpected arrival of DJ Max and his wheels of steel! VIEW THE SPOT  Full Page Press ads that ran consecutive weekends on Father's Day and Footy Finals contextually celebrating the Unsung Heroes of both those cultural moments.VIEW THE TRIBUTE AD VIEW THE RECEIPT AD Samsung Electronics Australia: Shoppable AR Lens Snap Australia has partnered with Samsung Electronics Australia to launch three shoppable Augmented Reality (AR) experiences on Snapchat featuring the Galaxy Z Flip3 5G,Galaxy Watch4and Galaxy Buds2 devices. In an Australian first, the campaign combines Snapâs AR Try-On feature with new AR Ear and Wrist tracking technology that allows the user to view and try-on the new Galaxy smartphone, watch and earphone devices at home through the power of AR. Each Lens includes an immersive digital product experience and the ability to then purchase each device via an in-app "shop" button. VIEW THE CONCEPT  Betfair is gearing up for the Spring racing season with a humorous new spot based on the idea of winning so hard it hurts.The new TVC is the latest campaign for the online bookmakers from Cummins & Partners, and sees a patient in a doctors office suffering from winners elbow.VIEW THE SPOT  Lifeline is an anonymous and confidential 24-hour crisis support line. You can call Lifeline to discuss all types of personal difficulties, including thoughts of suicide, 24 hours a day, 7 days a week. Lifeline provides immediate support by phone, via online chat or face to face.PLAY THE SPOT Department of Health: First Things First First Things First", created by BMF, encourages all eligible Australians to get vaccinated. The national vaccination campaign brings to life the unbridled joy of the simple freedoms we've all missed, as if it were the first time you'd ever experienced them. The key to unlocking these moments is getting vaccinated. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW GIG OUTDOOR VIEW TRIP OUTDOOR VIEW CHOP OUTDOOR VIEW TROUBLE OUTDOOR Snickers: The Internet When Its Hungry Cookies are beginning to disappear from the internet, leaving algorithms hungry and confused. And when the internet is hungry and confused it starts acting strangely. It will begin targeting you with some very unexpected suggestions.Over the next month the internet will be displaying signs of hunger everywhere online, from YouTube to SnapChat, glitching out websites, chaotic chatbots, baffled banner ads and social channels, it has even misplaced SNICKERS own Instagram password. VIEW THE CONCEPT  Suzuki Australia has created an album of Land Shanties as a soundtrack to the Suzuki Vitara, brought to life by renowned sea shanty band, The Longest Johns, across TV, online, radio and streaming services. The seven-song concept album, about one man's odyssey to buy almond milk for his sweetheart, is now available to stream on Apple Music, Spotify and at suzuki.com.au. VIEW THE SPOT  When it comes to recruiting, ASIO has no trouble attracting applicants. The problem is, less than 3% actually go on to get the gig. With this in mind we created an anti-recruitment campaign one that was only accessible to curious minds with an eye for something out of the ordinary. We discovered that feint copy hidden behind a lined pattern created a moire effect when viewed through a video lens, revealing the messaging underneath. Using this technique, we created a series of outdoor recruitment posters with a subtle call to action aimed at those who like to dig a little deeper.VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Jeep: Grand Land Jeep has for years inspired Australians to 'Don't Hold Back' and get out there and explore this amazing country. However, for some people they need an extra incentive to get out beyond the city limits. So, Jeep is giving one lucky person a reason to get away more often with the ultimate reward the chance to win a big chunk of rural Aussie land if they test-drive a Jeep Grand Cherokee.Launching with a website, TV, press, outdoor, digital, social and PR, the campaign communicates: The Grand Cherokee is packed with features for all-terrain performance, the only thing missing, is somewhere to drive it. VIEW THE SPOT VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT VIEW OUTDOOR  'Buried' flips the tired health ad tropes and goes dark; disarming the viewer with what looks like a cinematic trailer in order to harness peoples collective hunger for more content to keep them entertained in lockdown. The spot emulates the art of the unexpected twist in order to land the core product benefit, being that Prunelax is simply on another level for relief. Because 'There's reliefâand then there's relief'. This irreverent campaign, created by Five by Five Global and directed by Armand de Saint-Salvy of Vandal & Helium Film launches with the first spot of a five-part iteration.VIEW THE BURIED SPOT Vision Super: Super Good Super Fuel's new brand campaign for Vision Super sums up the Vision Super offer perfectly low cost, high performing, sustainable and awarded it really is Super Good Super.In fact, Vision Super is Australia's best performing, lowest cost sustainable super fund, and was recently named Money Magazine's Best of the Best Cheapest Superannuation Platform in 2020.VIEW THE SPOT The Great Northern Brewing Company: The Greatest Gift In the lead up to Father's Day, Great Northern Brewing Co has launched a new campaign via TBWASydney, that reminds Australians to take a moment to reflect on their favourite memories made in the great outdoors with their fathers. The campaign features a father and daughter pair, Robert Mason and Carmen Retzlaff, whose relationship was built around a shared love of adventure. Sharing their story, Carmen reflects on how valuable the time spent with her father has been. The campaign launches with a two-and-a-half minute film directed by Eddy Bell from AIRBAG.VIEW THE CONCEPT Collarts:Only A Dream Until It's Not Collarts has their finger on the pulse of the evolving creative landscape, readying students for sustainable creative careers. For their 2021 campaign, we concepted, produced and shot a suite of dreamworlds and realities. Rolled out across out of home, transit, digital display and social channels, each execution turns dreams into realities; a tangible reminder that âitâs only a dream, 'til its not'VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Containers for Change: Don't Feed the Fill In Western Australia, 40% of drink containers - 600 million - end up in landfill, instead of being recycled. Combining poetry, jazz, and an animated, monstrous landfill world, the âDonât Feed the Fillâ film brings to life the imagination of a young girl, rescuing a container from the jaws of The Fill and giving it another life. The film was teased with dark, unbranded OOH and discordant free jazz radio, becoming vibrant and inspirational on the filmâs release. An interactive website, where visitors play the role of the hero girl, let Western Australians pledge to be a Container Saver themselves.VIEW THE SPOT  Creative agency Edge has released its second campaign for automotive parts and accessory brand Auto One.The 'Great Advice Does Exist' campaign introduces the character of 'The Wise One', and has been launched in time for Father's Day 2021.VIEW THE SPOT  Wunderman Thompson Perth has just released a new campaign for the West Australian Ballet to promote their 8-shows of Dracula at the Crown. The shows start Thursday 19 August 2021 at Crown Theatre and are promoted via a Radio, Press and Ambient campaign.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Containers For Change: Don't Feed The Fill These two-stage OOH executions tease and launch the campaign "Don't Feed the Fill" for Western Australian recycling brand Containers for Change. In the teaser stage, the placements are intentionally ambiguous and unsettling, using a dark wasteland as the backdrop and ominous messaging teasing a monster.Upon release of the brand film and wider campaign, the same placements were updated simultaneously, with the campaign's hero girl and monster, and inspiring messaging and call to action:We can beat it if we don't feed it.Don't feed the fill.VIEW OUTDOOR The hospitality industry has suffered almost irreversibly from the ongoing covid lockdowns and restrictions. Heckler, alongside The C-Suite and hospitality's most renown chefs and restaurateurs, teamed up to create a powerful TVC. By appealing to their fellow Aussies to get vaccinated, the hospitality heavyweights hope to save the fate of their industry, so the doors can open once again. This initiative was turned around in under 3 weeks. All time, talent and creative hours were donated. It is a proud example of Aussies supporting one another in times of hardship #putajabonthemenu PLAY THE SPOT Stockland: Decode Dad Stockland is helping customers understand what dad would like to receive this Father's Day with its fun new campaign, 'Decode Dad'. Together with creative agency Host/Havas, Stockland created a campaign that encourages customers to ask dad what he wants for Fatherâs Day, and then 'decode' what gift he might mean with the help of their nearest Stockland town centreâs website.VIEW THE CONCEPT  We're all dreaming about the day we can fly away to see family, friends or enjoy a long-overdue holiday. Getting vaccinated is an important step that every Australian can take to bring us that little bit closer to life as we knew it. If you're a Qantas Frequent Flyer who has been fully vaccinated for COVID 19, we want to say thank you for protecting yourself and the community with your choice of reward, and the chance to win a fantastic major prize.VIEW THE SPOT  BMF has created a brand platform that celebrates investment as a long game. The platform applauds being a beginner and the magic behind those first moments. Because dreams are grown, step-by-step. No quick wins, no shortcuts. VIEW THE DRIVING SPOT VIEW THE SAX SPOT VIEW THE KISS SPOT  Domain's Spring campaign via DDB Sydney is centred around the importance of Saturday as property 'game day' for people looking to inspect, buy, sell, or just keep their eye on the market.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT |
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