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Seen and noted
 Meet & Bun are confident their burgers are better than even the biggest competition. So confident, they've decided to rewrite said competition's slogans in these mischievous 15 second spots.Agency: NOVA Entertainment PLAY THE BEST SPOT PLAY THE LOVIN SPOT PLAY THE LICKIN SPOT  Understanding Australians are spending far more time at home during lockdown, Australia Post has launched 'Dear Australia', a campaign to bring the nation together to reflect on how we are feeling in such unparalleled times. Created by The Monkeys, part of Accenture Interactive, 'Dear Australia' sees the creation of a national letterbox whereby Australians from far and wide can come together to share their experiences of this time in a letter, to be preserved for future generations. VIEW THE SPOT  Meerkats has launched an emotive new 15-second TVC campaign to encourage people to enrol in an online first-aid course with St John WA. The St John First Aid Skills website allows people to complete an online first aid course or learn individual skills from the convenience of their computer - enabling the skills to be completed anytime, anywhere. VIEW THE BURNS SPOT VIEW THE CHOKING SPOT VIEW THE BLEEDING SPOT  Responding to recent social distancing lockdown laws, Suzuki and Deloitte Digital have come up with a solution that repurposes vehicles as ready-to-install rooms to add to your home for additional space. Suzuki Rooms repositions the benefits of cars at a time when Australians are driving less and staying home, often in a crowded or cramped environment. Suzuki Rooms not only provide a much-needed extra room but also boast an impressive number of built in features, from self-cleaning windows, 360-degree-views, air conditioning for feet and wardrobes for your glove collection.VIEW THE SPOT  With major transport works underway to future-proof how Victorians live, a campaign was needed to communicate both the progress to date and the vision for tomorrow. And so, Victoria's Big Build was launched. An idea featuring massive pieces of infrastructure and 90 metre tall construction workers all coming together in a giant, synchronised undertaking.Agency: VMLY&R, Melbourne VIEW THE SPOT  ALDI has launched a new campaign to reassure the nation their low prices aren't going anywhere. The campaign created by BMF has rolled out across the country and includes TV, Outdoor, In Store, Digital, Social and Catalogue. VIEW THE SPOT Squealing Pig: This Little Pig Stayed Home Treasury Wine Estates has released a new batch of short stories under its successful 'Curly Tales of Squealing Pig' platform. The 5-line stories, live on the Squealing Pig Instagram, provide some fun, light-hearted relief during what has been a serious and complex time for Australians in isolation. Inspired by the rhyme that features on every bottle of Squealing Pig wine, the tales start with a line from the original story, before taking a modern, humorous twist. The campaign led by Wunderman Thompson has three iterations live on Instagram, including a tale on spending isolation 'watching a hillbilly raise tigers', a housemate haircut turned mullet, and an awkward conference call. VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Rival - Michael 'Pretty Boy' Zerafa, Australia's No.1 middle weight boxer and world champion contender. VIEW THE FILM Campari: Shaken Not Broken Missing your favourite Negroni or would an Old Fashioned tickle your fancy right now? Well, your favourite local is still taking orders! Supported by Campari Group and HungryHungry. Agency: Eleven Sydney. VIEW THE CONCEPT The Interview Before The Interview "It's a funny irony that many of the creative talents who are great at selling brands and products can be terrible at selling themselves." 'The Interview Before the Interview' is a revolutionary new tool that puts creatives in front of the world's top leaders for an interview that might just change their career. The site works by serving up a randomly generated series of questions from notable CCOs, ECDs and CDs, keeping would-be interviewees on their toes and giving them something to practice against. Agency: Kat, Em & Pierce VIEW THE CONCEPT You wouldn't paint a masterpiece on a cow, so why would you decorate your house without pristine tiles?Agency: Southern Cross Austereo PLAY THE SPOT People in Perth have the nicest buns, because they get to enjoy burgers at Meet & Bun. A "cheeky" campaign for one of Perth's most celebrated burger joints.NOVA Entertainment PLAY THE GARRY SPOT PLAY THE MEGAN SPOT PLAY THE NATHAN SPOT  Born out of Weinstein's Covid quarantine boredom,â Join Meeting âis a five part series about an advertising team navigating the intricacies of working together, but apart. Says Weinsten: "I have the view that the starting point for good comedy is human truths. When the pandemic hit, we all woke up to an avalanche of new realities, with old truths. I thought it was worth exploring them."VIEW THE BREAST SPOT VIEW THE BIRTHDAY SPOT VIEW THE SCOTT SPOT VIEW THE GUY SPOT VIEW THE TYLER SPOT  Mission Australia's new winter appeal features frontline staff speaking from the heart about the extra pressures faced by people who are homeless and Australia's most vulnerable during the Coronavirus era. The campaign appeals to the community to donate to Mission Australia and invest in a seed of hope for vulnerable Australians facing tough times amidst COVID-19, and into the future. Created with MindJam and Customedia, the campaign features two of Mission Australia's longstanding frontline workers; Area Manager, Saeli Masina and Program Manager, Phary Stamatis. Saeli and Phary team up to talk about the very real pressures that vulnerable Australians, including those experiencing homelessness, are facing during this time.VIEW THE SPOT Dept Of Social Services: Help Is Here The Australian Government launches a new campaign via BMF to remind Australians that even in crisis, there's no place for domestic violence. The campaign aims to ensure that Australians experiencing domestic, family and sexual violence know which support services are available 24/7.VIEW THE HELP IS HERE SPOT VIEW THE MENS LINE SPOT VIEW TOUGH TIMES OUTDOOR VIEW NO EXCUSE OUTDOOR VIEW REACH OUT OUTDOOR  McDonald's Australia has launched a new brand campaign via DDB Sydney, to coincide with Mother's Day. The ad forms part of the ongoing "We'll be here" brand campaign, and depicts the story of a daughter who goes out of her way to make her special reveal even more special with Macca's.VIEW THE SPOT  Chalk Circle is an Australian not-for-profit that champions gender equality. By using typical Australian male language - as crass as that may sometimes be - we demonstrated to teenage males that you don't need to be perfect to break gender stereotypes, you just need to be better.VIEW THE SCROTUM SPOT VIEW THE JESSE WITH THE DICK SPOT  For Mother's Day 2020, Australia and New Zealand fashion and sports destination, The Iconic, recognises that this year, more than any other, mums deserve a thank you as illustrated in its new campaign via Emotive. The centrepiece of the campaign is a 1:12min long film thanking Mums who are having to work from home, home-school, entertain and provide care around the clock in this unique period of self-isolation. The campaign will run across TV, digital and social channels and marks Emotive's creative debut for The Iconic. The candid and emotional piece draws on a mixture of UGC videos and stills to celebrate the incredible job mums are doing.VIEW THE SPOT  Australia's newest cooking sensation, Vegemite Quarantine Cuisine hosted by Adam Liaw, went live this week via Thinkerbell. As part of a three-part Zoom masterclass series, Liaw shows Australia (and the world) in real-time, that just because we are all confined at home, it doesn't mean we can't get a little creative in the kitchen. As we settle into lockdown for a while longer, Vegemite Quarantine Cuisine will feed us some inspiration to whip up meals using the items we have already stockpiled in our pantries. However, they're recipes with a twist - they all include one pantry staple that we all have at home, Vegemite.VIEW THE SPOT  After spending the last few weeks stuck at home, watching on as our global leaders, influencers and celebrities focus their attention on the coronavirus pandemic, it got me thinking... Why do we only come together when we feel isolated or anxious, and what about the people that always feel like this? Why can't we be there for them when they need it most? So, here's my response... A campaign that gives people with mental health disorders a voice. Please get on board and help us spread the #COVID19MentalHealthAwareness messageAgency: INVNT VIEW THE SPOT Feel like a rockstar, when you park like a Rockstar. Radio campaign for Melbourne Airport Parking's 'Short and Sweet' at terminal parking launch. Agency: McCann, Melbourne PLAY THE YO MAMA SPOT PLAY THE C'ANT ALWAYS SPOT  This yearâs Easter was a little different than most, but Cadbury's latest film shows that the spirit of generosity is alive and well within us all. Agency: Ogilvy Melbourne.VIEW THE SPOT  Brought to life in collaboration with Passion Pictures, the wacky spots go behind the scenes of the Mentos Made from Awesome Labs to reveal what gives each and every candy it's delicious trademark flavour.Agency: Isobar VIEW THE SPOT Sheridan: Shouldn't Cost The Earth Every year, 500,000 tonnes of textiles are discarded to landfill. While many fabrics have established donation and recycling methods, thereâs one type of fabric which typically isnât considered recyclable - our sheets. Sheridan decided to take the lead, introducing a category first recycling program and expanding into sustainable products. But to encourage people to think twice about their shopping behaviours, we decided to make think twice about how they see nature itself. By transforming Sheridan sustainable fabrics into effortless artistic symbols for sustainability, we showed the public the potential of recycling their sheets - even discarded linen can make something beautiful.VIEW MOUNTAIN OUTDOOR VIEW GLACIER OUTDOOR VIEW EARTH OUTDOOR The International Tiger Project: The Empathy Experiment The International Tiger Project and Leo Burnett Sydney have launched The Empathy Experiment to drive awareness of the critical status of one of the worldâs most revered animals. Although the number of tigers has been dwindling across the globe, the cause has slipped from public view as people find it increasingly difficult to connect with the tigerâs plight. Drawing on the insight that people donate more when they feel empathy towards a cause led to the creation of the film at the centre of the campaign. It asks both its stars and its viewers to put themselves in the position of the tigers. To achieve this, International Tiger Project and Leo Burnett employed an unorthodox technique; an approach they knew would divide opinion but also spark debate â hypnosis. Working with a street casting company and Australia's leading hypnotist, Peter Powers, they placed volunteers into a hypnotic state and led them to believe they were a family of tigers. The playful nature of the experiment soon takes a twist, as the family believe they're being hunted, culminating in the mother tiger being caught in a trap, leaving her young cubs alone to fend for themselves. Whether you believe the distress and empathy you witness the volunteer mother tiger exhibit, completely depends on your view of whether you believe in hypnosis or not. Either way, this purposefully provocative campaign aims to get people talking.VIEW THE CONCEPT  Due to COVID-19, Lifeline are now receiving a call from someone in crisis every 30 seconds an all time high. In support of their coinciding, first-ever emergency appeal, we've asked brands and networks to come together to donate their own 30 second spots highlighting both the need and encouraging others to donate. VIEW THE WESTPAC SPOT VIEW THE BUNNINGS SPOT VIEW THE UNCLE TOBYS SPOT  Iconic Australian boot brand Blundstone, has turned 150 years old in 2020. To mark this milestone, the Tasmanian-founded family-owned company has chosen to bring to life some of their global community of wearers in a 70-second hero spot titled, 'Tough Boots to Fill' developed by BMF Australia. Following its humble beginnings that date back to 1870, VIEW THE SPOT Powershop: Pond Party A kids book with a difference for Australiaâs greenest power company â Powershop. Developed to help families be more sustainable with energy, 'Pond Party' uses smart meter data to change the story based on household energy use. The more sustainable your energy use is, the better the story gets. Featuring climate vulnerable native animals, it's a great way for households to learn about ways to reduce their impact on the environment when weâre all spending more time at home using energy.VIEW THE CONCEPT  The Royal Australian College of General Practitioners (RACGP) and creative agency Orchard have launched a new campaign urging the public not to put off consulting their GP for health issues including those aside from COVID-19 during the pandemic. The campaign has gone live this week across TV, social and online. VIEW THE SPOT Furphy Refreshing Ale: Furphy Friday Furphy Refreshing Ale will bring mates back together for a yarn with the launch of its virtual pub this Friday night, and youâre invited. Furphy Fridays will be open for an hour from 5.30pm AEST every Friday night from 24 April â 29 May. Each Friday, the virtual pub will host up to 1,000 people who will be able to share a beer and a tall tale with some familiar faces around a virtual wooden pub table. VIEW THE CONCEPT  A solitary billboard seen by hundreds of inner city apartment dwellers from their homes was used to deliver a simple message during tricky times. Isolate yourself, but don't isolate your business. Keep investing in digital with Bonfire. VIEW OUTDOOR Airbnb: The Country Pub Project Putting small town Australia back on the map, one pub at a time. Pubs have always played a vital role in Australian country communities. The hospitality they offer is second to none. But declining populations and waning tourism have put country pubs under threat. They need more guests and Airbnb know plenty of them, which is why they launched "The Country Pub Project".VIEW THE CONCEPT  In the current era of coronavirus, itâs easy to forget the dangers of conventional influenza.With flu season approaching, we developed a series of radio spots to remind at-risk groups of the importance of getting immunised.PLAY THE PREGNANT SPOT PLAY THE 65 SPOT PLAY THE GENERAL SPOT Parkinsons NSW: Parkipsums Designers, creatives and web architects; they are just some of the people who see 'Lorem Ipsum' daily. Yet many don't realise it derives from the Latin 'dolorem ipsum'. roughly translated to 'pain itself' . Two words that people living with Parkinsons know all too well. In recognition of Parkinson's Awareness Month, Wunderman Thompson Australia and Parkinsonâs NSW have created Parkipsum's a Lorem Ipsum generator. thin yourself and others to increase early detection. www.parkipsums.comVIEW THE CONCEPT For some reason, being stuck at home has led some people to believe that, all of a sudden, they can just become expert gardeners. That idea is a joke - unless they get serious with their soil.PLAY THE GARDEN SPOT PLAY THE VEGGIE SPOT  Each day brings a new mix of emotions right now, as we wait for things to get back to normal. Safe in our homes, this is the time to dream and plan. So we're here with a little reminder that nothing compares to being there⦠#OpenMyWorldVIEW THE SPOT  Is the pork turning or you New Spots for Australian Natural Gas Networks VIEW THE SLOW COOK SPOT VIEW THE BATH SPOT  Suncorp has pledged $1 million to the Smith Family to support online learning for disadvantaged children at home. Launched this week, the pledge concept and supporting communications were developed in collaboration between Suncorp and creative agency partner Ogilvy Australia. The pledge aims to help The Smith Family bridge the growing digital divide facing vulnerable communities across Australia as essential services, including education, move online during the Covid-19 crisis.VIEW THE SPOT  Optus has launched its new campaign 'A G'day a Day' via TBWASydney, which aims to encourage social interaction and increase positivity and optimism at a time of uncertainty and isolation. During these challenging times, Optus has an important role to play in keeping Australians connected and to help customers stay in touch with their loved ones, friends and colleagues. Olympian Ian Thorpe and media host Mel McLaughlin, as well as Formula One driver Daniel Ricciardo, are among the many stars who will aim to inspire Australians to connect with others, by facilitating a call to check in with each other.VIEW THE SPOT |
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Sheridan sheets believe in helping the planet in a spot from TBWA Sydney