 |
Seen and noted
 There are still some people who think itâs okay to drink drive and this campaign is designed to tell them that theyâre 'full of it.' The campaign demonstrates the physical challenges that drink drivers face when they get behind the wheel. But on a behavioural level, it also challenges excuses and the anxiety drink drivers put themselves through whenever they test themselves behind the wheel. VIEW THE 2 SPOTS  As a brand rooted in hip-hop and music culture, Menulog (the Aussie version of delivery service JustEats), wanted to create something true-to-brand to show off the range of their offering.To do so, they created Beatboards - an OOH campaign that played on recognisable hip-hop beats with lyrics that connected to the type of items you can order on their app. VIEW OUTDOOR Chupa Chups: Sucks To Be Victorian This year Australiaâs premier sporting event, the AFL Grand Final, was between two teams outside of Victoria for the first time since 2006. With Victorians priding themselves as the AFL state, this left a sour taste. So we did a cheeky social post before the big game to snowball the online chatter, embracing Chupa Chups brand ethos of âforever funâ.VIEW THE CONCEPT Mr Chens: Find Aunty Chen Mr Chenâs has brought restaurant quality dumplings to Aussie homes for 40 years. So, to celebrate National Dumpling Day, Mr Chenâs brought an iconic piece of the yum cha dining experience out of the restaurant with them. VIEW THE CONCEPT  Uber Eats delivers latest instalment of âGet Almost, Almost Anythingâ featuring Jason AlexanderVIEW THE SPOT  Dyslexia is seen as a disability. But in fact, the world and the workplace need Dyslexic Thinking more than ever. As AI continues to become increasingly central in every industry, a global report released by Made by Dyslexia and the worldâs largest recruiter, Randstadt, has revealed that skills such as creativity, problem-solving and communication are now the most sought-after in every job, across every sector, around the world. These are the same skills that are inherent to dyslexics. And skills anyone can learn at DyslexicU.VIEW THE SPOT  With streaming subscription prices increasing and cost of living at an all-time high, millions of people are being forced to choose which streaming service to cancel. As a completely free streaming service, with world-class drama, comedy, sport, news, kids shows and more, ABC iview is one streamer Aussies never need to cancel.VIEW THE SPOT  Marking the return of its fan-favourite range âHot & Spicyâ, KFC has launched a new campaign claiming The Flavour Has Spoken, via Ogilvy. Live this week across TV, OOH, radio, social, earned, in-restaurant and digital, the new campaign features a series of Hot & Spicy eating moments that leave people unable to speak coherently â all because its flavour has literally spoken. It was developed by Ogilvy in conjunction with KFC agency partners Ogilvy PR, EssenceMediacom, AKQA and Design Intoto.VIEW THE SPOT  This audio campaign for Ryobi's 36 Volt Cordless Garden Range called for genuine SFX to bring this powerful "comparison style" campaign to life. It also meant using 3D audio recording gear at 6am out the front of a suburban home on a Sunday morning (and all the strange looks from passers by walking their dogs.) But the end result speaks for itself. When it comes to sound design, you can't beat the real thing.PLAY THE 2 SPOTS  Squealing Pig promoted their custom Lesbian Pride Label and Mardi Gras sponsorship through a timely OOH campaign coinciding with Katy Perryâs pre-game performance at the AFL Grand Final (Australiaâs biggest sporting event).As a long-time supporter of the LGBTQIA+ community and ongoing sponsor of the Sydney Mardi Gras, every summer, Squealing Pig switches out the labels on their 750ml bottle of Rosé across the country, with nine limited-edition Pride Labels that feature bespoke cheeky rhymes and stories celebrating each of the Pride communities. VIEW OUTDOOR  Young Australians are said to be the most disconnected generation yet, despite being constantly plugged into the digital world. To encourage more quality face-to-face time with their friends, Australian Lamb has launched an online campaign positioning lamb as The Ultimate Social Device. The campaign parodies tech brand advertising and introduces lamb as the year's greatest innovation, boasting features like Great Memory Capacity, BBQ-compatibility, and Reliable Connectionâanywhere. VIEW THE SPOT  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads. Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs. In this campaign, these excuses are sharply brought undone through a powerful creative execution.VIEW THE SPOT Sportscraft:Supporting Weightlifting This Mothers Day Sportscraft - Supporting Weightlifting this Motherâs DayIconic Australian fashion retailer Sportscraft, has been the official designer of Australian Olympic uniforms since 1984. In the lead-up to the Olympic Games, Sportscraft launched its 'Supports-craft' campaign, highlighting the brand's commitment to our Australian athletes.VIEW OUTDOOR Australian Cancer Research: Time To Live A woman with a terminal cancer diagnosis has auctioned off pieces of her remaining time to the public, as part of an exhibition at Carriageworks, Sydney. Titled Time to Live, the exhibition saw members of the public pay for one-on-one interactions with Emily, a 31-year-old from Victoria, diagnosed with a rare, aggressive cancer with an average prognosis period of just six to nine months. VIEW THE CONCEPT Made By Dyslexia : Ant Commencement Speech Described by the World Health Organisation as a âlearning difficultyâ, dyslexia is often associated with poor performance in school, resulting in low self-esteem and creating a barrier to entering the workplace as an adult. However, the Intelligence 5.0 Report from Made By Dyslexia and the worldâs largest recruitment company Randstad, revealed that the skills most in-demand by businesses in todayâs AI-driven world are complex problem solving, communication and creative thinking. VIEW THE CONCEPT  These ads were commissioned by the Drug Education Network in Tasmania and are currently running on free to air TV mainly in The Block. They use comedy to warn people who have recently changed meds that mixing these with booze might end messily, especially if they're doing DIY...VIEW THE 2 SPOTS  Repco have been Bringin' the Bathurst for the past four years as primary sponsor of the iconic Bathurst 1000. Last year's campaign introduced fans to the power of Brocky's glove, Bringin' the Bathurst to everything it touched. In this year's evolution, one year later, punters now visit the Temple of Bathurst to be bath-tised by the glove and its almighty power. VIEW THE SPOT  hipages, the #1 place to connect tradies and homeowners in Australia, encourages Aussies to âStart with hipages' in their new platform where the walls can quite literally talk. For tradies, a series of films feature a rough-around-the-edges mailbox who is bemused why a tradie would hinge their business aspirations on a few flimsy magnets.VIEW THE SPOT  Despite high awareness of the problem, dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress.VIEW THE AD  Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads.Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs.VIEW 3 OUTDOORS  This Saturday's AFL Grand Final is an indisputably gargantuan occasion. Telling yourself any different is a mind-bending exercise, which might leave you quite famished and in acute need of the game's ultimate comfort food: The Four'N Twenty pie.VIEW OUTDOOR Helga's:Brat Sandwich Pop superstar Charlie XCX created controversy recently when she used an image of a suggestive baggy for her âBratâ tour poster. To appease the public, she updated the image by placing a sandwich in the bag - much more wholesome right?To capitalise on the media trend, we launched a partnership with cult sandwich shop Recess, to release the âBratâ sandwich, exclusively available after dark to the party girls of Sydney. The activation gained mainstream media coverage, garnered a host of social commentary and sold out of sandwiches each night. VIEW THE CONCEPT  100,024.That's the crowd capacity of the MCG for this Saturday's AFL Grand Final. And it's those last 24 people over the 100,000-mark that make it so special. It's the football gods' little nod of acknowledgement, perhaps, to Australia's favourite fan food: The Four'N Twenty pie. VIEW THE AD  hipages, the #1 place to connect tradies and homeowners in Australia, encourages Aussies to 'Start with hipages' in their new platform where the walls can quite literally talk. For homeowners, a series of films feature a friendly, cockney toilet who's seen a lot of crap in his time but unfortunately this reno takes the urinal cake.VIEW THE SPOT  Australia's biggest telco Telstra has launched its new brand platform 'Wherever we go' with an integrated campaign via Bear Meets Eagle on Fire 61 led by a whimsical animated film called 'Duet'. 'Duet' features two characters who journey together through a wondrous world in perfect harmony, as a metaphor for partnership. Brought to life by Oscar nominated animation duo, Smith and Foulkes, 'Duet' is set to a whistling composition of the iconic 'Islands in the Stream'.VIEW THE DUET SPOT VIEW THE OUTBACK SPOT VIEW THE FOREST SPOT  In Australia, the brown paper bag is as synonymous with alcohol as it is with Menulog delivery. So, to launch our alcohol service, we leveraged our most distinctive brand asset, the Menulog delivery bag and cleverly combined it with the brown paper bags found in bottle shops. VIEW OUTDOOR XXXX: Ultra Zero Carbs Beer has always been at the heart of social gatherings, connecting people across generations. However, if youâre after a low carb alternative, that doesnât mean it canât be great tasting beer. XXXX Ultra Zero Carb* is delicious, zero carbs* and 100% beer.VIEW THE SPOT VIEW OUTDOOR  Overeem is an internationally renowned single malt whisky from one of the worldâs southernmost distilleries in Hobart, Tasmania. Our creative harnesses the billboardâs proximity to Hobartâs main airport, to showcase the unmistakable quality and craftsmanship of this premium spirit.VIEW OUTDOOR Four'N Twenty: Prelim The Preliminary Final in AFL football is a do or die game like no other. So agonisingly close to the Grand FInal play-off and yet just one precipitous mis-step away from a chasmic fall from grace. Before such a dramatic encounter, nothing settles a fan's nerves better than the ultimate "pre"... a Four'N Twenty.pie.VIEW THE AD VIEW OUTDOOR Victoria's Daylesford Macedon region is famously a relaxing, re-invigorating place to escape the city grind. These radio spots are aimed at city workers, who feel like they work like machines. This spot was created entirely with AI from the perspective of AI.PLAY THE 2 SPOTS  In developing our new recruitment campaign for the Western Australian Police Force, Gatecrasher interviewed and surveyed well over one hundred officers in the WA Police Force. The access they were given to top officers in the force was quite remarkable. What the agency learned through that process is that while policing requires an amazing diversity of people, there is a powerful unifying truth about the role. That policing is fundamentally about people. This insight is what led to the campaign theme, âPolice are looking for people like youâ. The logistical challenge involved in pulling the campaign together was a testament to the absolute commitment and professionalism of the client marketing team who had to find over 50 officers to appear in the video, not to mention wrangling the vast inventory including helicopters, boats, cars, drones, robots and the TRG Bearcat.VIEW THE SPOT  When Heyscape asked us to do an ad for their off-grid cabins that let you enjoy more of the night sky without interruptions, we though "why not just give listeners the night sky"? Minimal read, maximal ambience - just like a Heyscape cabin.PLAY THE SPOT Pedigree Dentastix are great for two things â your dog and their teeth â so, in our radio ads we cut straight to the chase and told people exactly that. With the help of our eager (noisey) canine companions we made sure the ads were grabbed people's attention right from the first chomp.PLAY THE SPOT  Despite high awareness of the problem, dissatisfaction with body image remains a persistent and dangerous problem. Research shows 91% of Australian women want to change their bodies. And this fixation on looks creates a cycle that impacts the next generation, with 77% of young people saying theyâre in body image distress.VIEW THE SPOT  Gambling addiction has a way of slowly but surely taking control of everything you value in life, until one day you find yourself feeling isolated and powerless to change things.Our animation works to disarm the stigma and shame around gambling addiction by distancing the person from the behaviour, and empowering those in the grip of addiction to take back control of their lives. VIEW THE SPOT  For 12 days every 4 years during the Paralympic Games, the world rallies around disability. But what about every day that comes after? This work reminds us to continue thinking and acting inclusively beyond the games, because disability does not have a closing ceremony. VIEW OUTDOOR |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
A New campaign from Australia's largest telco,Telstra goes outdoors.