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Seen and noted
 Australian wagering app Sportsbet has launched a campaign to promote its latest product innovation - "Feed". Sportsbet's Feed allows people to create a profile to share their own bets as well as copy bets and follow other customers on the platform. The campaign humorously demonstrates that Sportsbet's Feed is powered by AI: ACTUAL Intelligence. The film showcases the "technology" behind the Feed: everyday Aussies harnessing their own knowledge and research on racing and sport.VIEW THE SPOT  Menulog, the Aussie version of delivery-service JustEats, wanted to utilise their new brand ambassador - outspoken US rapper Latto. With her massive following on TikTok, and massive personality, the brand created a TikTok series featuring the star that perfectly encapsulated the converge of Australian food and Lattoâs personality - âTalking Snack with Lattoâ. Viewers ate it up, with episodes covering everything from constructing fairy-bread to learning Aussie swear words while chowing down on Vegemite. VIEW THE 3 SPOTS  The only honour greater than representing your country is representing your hometown. As the official airline and long-term partner of the Australian Olympic and Paralympic teams, Qantas celebrates the hometown pride friends, families and communities across the country have for our athletes. No matter what happens in Paris, weâre already proud.VIEW THE SPOT Pedigree: Dream Maker Güitig is the unique sparkling water in the world that has unrepeatable bubbles because its natural origin. When you have a bottle of Güitig in your hands, it is something unique and different like its bubbles and each of its prints. VIEW THE 4 ADS  Bonfire created this billboard to celebrate the Olympics, but make sure we all keep in mind our own business goals.VIEW OUTDOOR  The AI-produced campaign showcases the power and breadth of eToroâs social investing platform. The 30-second video spot, titled "Be the investor you want to be," features a cast of AI-generated characters representing eToro users. The core message is that the platform can enable users to study and emulate the particular strengths of different investors around the world. VIEW THE SPOT  Studies show that 91% of Gen Z is stressed, with finances being one of the top three culprits. To counter this, 83% of this demographic consumes relaxing content online. So why do ads continue treating money management as inherently stressful, adding to this anxiety?The National Bank of Greece, one of the countryâs most trusted banks, decided to take actionâand they knew that easing this stress required more than just a respected name. VIEW THE 3 SPOTS  In June the people of Limerick made history by being the first county in Ireland to directly elect a mayor. To bring awareness to this significant election, we created a campaign that speaks directly to the people of Limerick. We used words and phrases that would only make sense to those locals.VIEW OUTDOOR Melt Pizzas: Teen I developed a campaign for Ana Vodafone through 101 Advertising Course , aiming to increase the users of Ana Vodafone App. Through Digital Creative Campaign Mainly ATL TTL, my campaign targeted Adult Egyptian. The campaign focused on How Can Ana Vodafone App Make the Life More Easier.VIEW OUTDOOR  This media first campaign, puts the powers in smokers hands to shake back control and quit for good.In the radio spot, listeners are told that smoking isnât the friend you think it is and then told to shake their device to be brought to the Quit.ie page to start taking back control in 28-days.PLAY THE SPOT Virgin Media: Break Free From The Commute Virgin Media is all about entertainment - from movies, to music, to video games and more - allowing people to break free from the mundanity of the everyday and embrace their playful side, whenever, wherever. Thatâs why we got Brian Cox to host a playfully absurd radio quiz that ran during the morning and evening commutes.PLAY THE SPOT  Working in the Australian Defence Force is more than just a job - it's a rewarding career. It offers opportunities, experiences and a sense of purpose you won't find anywhere else, empowering you to make your impact.For the first time, the Australian Navy, Army and Air Force has joined forces to launch a new recruitment brand: ADF Careers. VIEW THE SPOT Guest Judge: Michael Aimette, CCO, FCB New York This week's guest judge is Michael Aimette, chief creative officer at FCB New York. Winner: Apple 'The Underdogs - OOO'. Damn you, Bestads! I swore I'd do my best to celebrate an undiscovered gem of a TV spot from a cool, under-the-radar brand that deserves its moment in the sun, and look at that, 3 of the 6 great spots on this list are from Nike or Apple. READ MORE  Repco gets what gets car people goin'. The new Gets You Goin' brand campaign is about proving it, using insightful little moments that anyone can enjoy but only red-hot enthusiasts can truly appreciate. Also featuring a new brand audio mnemonic that harnesses an important part of Repco's racing DNA - the engine of Jack Brabham's famous BT19 - used to activate the "rev" of the logo, and voiced by Australia's most famous rev-head.VIEW THE DROPPIN' SPOT VIEW THE FEELIN' SPOT VIEW THE YARNIN' SPOT Pepsi: Pepsi Card If you heard about the possible blue card in soccer, you might remember that FIFA is not very convinced according to its president in previous statements, although Pepsi is certainly convinced to make it a reality. During the Copa América, the brand created a fun campaign to give a wink to the red card or rather to its competition. What is it about? Every time there is a foul in the matches of the Costa Rican national team, influencers will become referees and issue blue cards on their social networks, which contain codes to redeem Pepsi on delivery platforms for 10 minutes. This time alludes to the rule that the card would have in the game, where the player would leave for 10 minutes to "refresh."VIEW THE CONCEPT  Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brandâs corporate identity (CI)? The answer comes with the launch of their latest campaign, âMinimize Your Frustration,â launched last month in partnership with BBDO Bangkok. The campaign is based on the insight that when it comes to accidents, everyone can become frustrated. However, with Roojai Online Insurance, embodied by the Roojai Kangaroo, they aim to âminimize your frustrationâ by showcases the benefits and unique offerings of Roojai Online Insurance. Directed by Thailandâs Cannes-winning director, Wuthisak Anarnkaporn from Factory 01. The first film, âTriangle of Accidentâ, vividly illustrates how Roojai can transform a stressful situation into a manageable one, reducing the frustration associated with accidents to a minimum. With a touch of humor and striking visuals, the campaign effectively communicates the reliability and efficiency of Roojaiâs services. The second film, âUncle and Auntieâ, demonstrates the exceptional results of a 4.7/5 review claim experience, which is as good as a 5/5.VIEW THE SPOT  Many people have talent, but something is missing. A language that will propel them to international success. For that, English is the fundamental language that not only opens doors to communication, but also to talent. Everyday English Academy has quick and easy English courses that will have you speaking the language in as little as 8 months.VIEW THE AD Nikon: Michael Photography.A beautiful artform. But sadly, photography is not accessible to underprivileged talent.Cameras are expensive.And so are photography institutions and film schools.Nikon needed to break barriers, by making a career in photography appealingand attainable for young people in low-income areas. VIEW THE 2 ADS  Efficient logistics and an evolved supply chain lighten costs and simplify goods distribution processes.VIEW THE AD Free The Hounds : Don't Bet On Our Lives This poster serves to remind people that Free the Hounds online petition to end greyhound racing in Western Australia closes soon. VIEW THE AD Everyday English Academy: Free Yourself We all have a language, but many times, people have the opportunity to open up to the world and free themselves to new challenges or cross borders because they don't know the universal language. English. VIEW THE 3 ADS  In which office does no one stay late to finish? When you're working all day and you also know you're on for the night. Cafe Intenzo is a good escape. This advertisement published in a business magazine tries to demonstrate its performance in any urgency that an office worker may have.VIEW THE AD  Complaints are growing, which is encouraging for our work and the objectives of our cause, but there is still a long way to go. An important goal is to catch the perpetrators and this announcement is a sign to all victims that they can be caught and prosecuted by the law, allowing them and their families to get back to their lives.VIEW THE AD  An ad for a car where the car is completely covered in text. Why? Because that text is a declaration of love for the brand. And it is symbolic of a contradiction: a Honda owner who decides to sell it, makes an ad, but then realizes that they cannot do without their car. And so even the initial idea of showing it in all its beauty gives way to jealousy and the desire to hide it.VIEW THE 4 ADS  The football world went crazy when they noticed that Arsenal's new away kit looked very similar to a can of Lynx Africa. VIEW THE SPOT  To show that periods in sports are normal, Knix is launching a new kind of sponsorship program: world-class athletes are invited to publicly talk about their period at sporting events during which they're competing on their period, and Knix will pay them every time they do. In the spot, we see Megan Rapinoe going through what appears to be a series of pre-, post- and mid-game interviews. period.VIEW THE SPOT  May we haveth oneâs attention please? British Airways premieres its brand-new onboard safety video, 'A British Original Period Drama' inspired by some of Britainâs famous period literature, TV and film and starring more than 40 of the airlineâs colleagues. The airline plans to refresh its films on a regular basis to keep customers engaged in the important safety messages being delivered. ke-off.VIEW THE SPOT  'Winning' shows the chaos of a kidâs birthday party while 'Sauce' depicts the mess incurred by an at-home dinner date â luckily, VIEW THE 2 SPOTS  In collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA, Nissan Canada has launched their new campaign, âWhole New Thrillâ. In creating this campaign, the team at Juniper ParkTBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness: Simple Simple Simple VIEW THE 2 SPOTS  'Best Friends', created by DDB Vienna, launches today with a hero 60â TV spot. Directed by Micky Suelzer, the film follows the journey of a McDonaldâs order, where all but one of the group shares their menu choices with a friend heading to the restaurant chain. VIEW THE SPOT  Rethink shares its latest Molsonâs Olympics campaign, which sees the brand sponsoring a usually unheralded, but critical group of people who massively contribute to Canadaâs success at the Games â the parents of Team Canada athletes. To celebrate, thank and compensate parents of Team Canada athletes for the essential role they have played in raising the countryâs stars, VIEW THE SPOT  UScellular is furthering its commitment to helping people build healthier relationships with technology by partnering with Grammy-winning artist and wholeness advocate Alanis Morissette. The new partnership campaign from The Martin Agency aims to highlight the ironies of modern-day phone usage in a thought-provoking and entertaining way to promote positive digital health.VIEW THE SPOT  Roojai Online Insurance has been addressing a common question from the public: why use a kangaroo as the brandâs corporate identity (CI)? The answer comes with the launch of their latest campaign, âMinimize Your Frustration,â launched last month in partnership with BBDO Bangkok. VIEW THE SPOT  The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: âWe must change for our communities and we must change for our officers and staff who serve themâ. âChangeâ was therefore the perfect theme for the new recruitment campaign for The Met; referencing both the positive difference potential recruits could make to their lives and to their communities, as well as being part of an organisation that is changing and improving as well.VIEW THE SPOT  With the Olympic Games just days away, Michelob ULTRA is unveiling its largest summer marketing investment to date. Today, the Exclusive Beer Sponsor of Team USA for the Olympic and Paralympic Games Paris 2024 debuted an inspiring TVC and a campaign that spotlights the brandâs athlete partners and brings fans Superior Access to the games through broadcast, digital and social integrations and activations. VIEW THE 2 SPOTS  Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, unveils its Golden Venues activation, bringing the same seats as from the Olympic Games venues in Paris to iconic travel destinations across four continents. This initiative invites fans to reconnect with nature and gives them the opportunity to embrace their own Golden Moments every day as part of Corona Ceroâs âFor Every Golden Momentâ platform. VIEW THE SPOT  DDB Group Singapore is partnering with Senoko Energy for an innovative and unique initiative â the first National Singlet Month. The movement, which supports Senoko Energyâs ongoing mission to provide sustainable energy solutions that put Singaporeâs Net Zero goals within reach, celebrates the little actions in daily life, like wearing singlets, that can create ripples of positive change in energy conservation.VIEW THE SPOT |
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