The project got started at the same time as Pope Francis was in Portugal for the World Youth Day 2023, that took place in Lisbon, AAF showed an alternative journey of Francis, the human, though the country. The allegory of the image and the present: a Pope digitally created by a machine, manipulated for an experience and visit he did not make, will not make, and paradoxically reveals his most human and vulnerable side - in a machined fiction work about a man who is Pope, and not about the Pope who is a man, visiting
the four corners of the country. This was the thought and challenge created by Paulo Mariano, Senior Creative Art Director of Solid Dogma / Lisbon, in an aesthetic and philosophical exploration of the construction and codes of identity, juxtaposed with the moment of Pope Francis's visit during the World Youth Day
in Lisbon, emphasizing questions surrounding the most anticipated presence and dominant pursuit of the moment - around a figure, a Pope, who embodies a faith, and a man who wants to be flesh and blood/live.
VIEW THE CONCEPT
