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Seen and noted
 PLOQ is a new Swedish roadside restaurant focused on good food and taking it easy. In the latest youtube true view ad, we let the food itself do the talking.After failing YouTube 5 second limit, the characters give up and then keep on talking about the impossibility of conveying all of PLOQ advantages is in only 5 seconds. VIEW THE SPOT SSF: Bad Passwords Spell Danger In Sweden, cybercrime is at an increase with hundreds of thousands falling victim every year. One of the easiest ways to prevent cyber crime is to have a strong password, and you'd think people would do all they can to protect themselves online. Well, it's actually quite the opposite. At least in Sweden. According to a report where Internetstiftelsen (The Swedish Internet Foundation) analyzed leaked passwords, people have really crappy passwords. VIEW THE MOM AD VIEW THE BAD AD VIEW THE SHIT AD VIEW THE DICK AD VIEW SHIT OUTDOOR VIEW DICK OUTDOOR VIEW FUCKING OUTDOOR  Challenger bank Lunar launches a new campaign in Scandinavia. The campaign positions Lunar as "your other bankâ" a modern bank you can sign up with without having to leave your old one. Or as Lunar calls it in this campaign- have a "Bankage a trois". Accompanied by a rewritten version of Plastic Bertrands 70's classic, "Ca Plane Pour Moi", the viewer gets to follow a somewhat different love story. The agency behind the campaign is Akestam Holst / NoA. All spots are directed by Filip Nilsson and produced by Pine. The music is rewritten and produced by Christian Olsson, a former member of the band Fibes, Oh Fibes! VIEW THE BANK SPOT VIEW THE BATHROOM SPOT VIEW THE SAUNA SPOT VIEW THE JACUZZI SPOT  Pornhub, the premier online destination for adult entertainment, today announced the launch of "Sexstainability," a campaign to help save the environment. Starting today and running through the next 30 days, Pornhub will feature an entirely new channel of "Sexstainable" jerk off instruction (JOI) videos starring Pornhub models including Pornhub Brand Ambassadors Asa Akira and Kira Noir VIEW THE SPOT  'Dance 10.000' is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity, the campaign has already sparked positive conversations. VIEW THE SPOT  Many consumers turn to product reviews before buying a new gaming computer. In this ad campaign from Lenovo, computer reviews from industry sites The Verge and Manofmany are turned into metal songs. Sit back and listen to lyrics like â10th Gen Intel Core processorsâ and âattractive, yet plainly designed gaming laptopâ before making a decision on whether a new Legion computer meet your needs.VIEW THE SPOT  In this sci-fi inspired film made by the Global Creative Consultancy ACNE, Volvo Car Mobility wants to inspire a new approach to cars. The dreamy result shows what could happen if more people were to share cars instead of owning them. Volvo Car Mobility's shared mobility service M, provides direct access to cars as an alternative to private ownership. app. One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service.VIEW THE SPOT  Childhood and Cancer Don't Belong Together. To promote the Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this Christmas edition, we get to see Molly pushing the word across billboards.On this billboard we even let Eston, 7, push cancer out of the frame. Childhood and cancer are two words that don't belong together.VIEW OUTDOOR The Swedish Childhood Cancer Fund: The Sales Pitch This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this webfilm for LinkedIn, nine year old Eston dresses up as a business man, asking you to skip the traditional Christmas gifts to staff end clients. He has a way more important idea in mind.VIEW THE SPOT VIEW THE AD Swedish Childhood Cancer Fund: Great To Good This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Eston dresses up as a business man, ready to take your company from âgreatâ to âgoodâ, not the other way around. VIEW THE AD Call Of Duty : Moment Of Truth Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn't necessarily identify themselves as hardcore gamers.The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with Q&A sessions. VIEW THE CONCEPT  With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a "scroll-stopping-effect" Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidlâs initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.A hugely effective campaign in the busiest media out there.English Translation / Transcript / Headline From Kalmar Bakery to you. A tasty bread. and a huge thanks for the support in difficult times. VIEW THE SPOT Swedish Intellectual Property Office: Reaction Allergigue Every year, knowingly or unknowingly, Swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this yearâs Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.VIEW THE REACTION SPOT VIEW THE BLIND SPOT VIEW THE SUFFOCATE SPOT VIEW THE POISONAXE SPOT VIEW THE SCALPBURNER SPOT VIEW THE PRO POLLUTION SPOT VIEW THE PRO POLLUTION AD VIEW THE REACTION AD  M&C Saatchi, Stockholm has released this funny 'Mr Lynx' spot which celebrates 'good jeans'.VIEW THE SPOT Call of Duty: What if Console gamers are a massive audience yet extremely difficult to reach with traditional advertising. These are predominantly male, generation x and y's are cable cutters, 75% subscribing to a non-advertising service and a nearly 60% utilizing ad-blockers (source: Orvesto 2020). So how then do you advertise a console game such as the new "Call of Duty - Cold War" that launches today?VIEW THE CONCEPT Call Of Duty :Viking Helmet During the Cold War, a Soviet invasion of the Nordic countries â¨was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. These memes will lay the foundation for what the Cold War was a conflict between the West and the East and what the upcoming launch of Call of Duty: Black Ops Cold War 2020 will bring.VIEW HELMET OUTDOOR VIEW LAKRITS OUTDOOR VIEW SMORREBORD OUTDOOR VIEW LUSEKOFTA OUTDOOR VIEW DALAHORSE OUTDOOR VIEW RUSSEBUS OUTDOOR VIEW KAVLAR OUTDOOR Bye Bye Bicycle: Spotify Parenthesis Indie sensation Bye Bye Bicycle wanted to announce their return to the music scene in style. So they renamed all their old stuff by adding a parenthesis to their song- and album titles announcing their comeback on Spotify. Turning their old and beloved songs into ads for the new EP.VIEW THE AD  "Streets belong to runners, pedestrians and cyclists" Volvo Cars claims in new campaign for the XC40. Cars should be safe for everyone, not only those inside them. That's the thought behind Volvo Cars' latest global campaign, once again with safety in focus. Developed together with creative collective Forsman & Bodenfors in Sweden, the campaign positions the award-winning compact city SUV, the Volvo XC40, as the ultimate city car. But not only because of its size, design and smart storage solutions but because of the City Safety System. With features like Pedestrian Detection, Cyclist Detection, and 360' Surround Camera, the campaign shows how the XC40 is designed to protect people both inside and outside of the car.VIEW THE CYCLIST SPOT VIEW THE PEDESTRIAN SPOT VIEW THE RUNNER SPOT  Here and now, Save the Children Sweden are changing children's lives. We live in a troubled world with climate crisis, war and the current global pandemic. But there is hope. The children. By investing in the children, we pave the way for a brighter future. Itâs time to build new, build right, to rethink. But it requires that we act together, here and now because saving the children is to save the world. Agency: B-Reel, Stockholm.VIEW THE SPOT  Wikberg&Frisk, Stockholm has released this print campaign for Nordax Bank. VIEW THE ARMCHAIR AD VIEW THE PYJAMAS AD VIEW THE DUVET AD  SOVA is Sweden's leading supplier of quality beds. To promote their new adjustable beds we jacked into the popular catchphrases of electric cars, this time pointing out the electric motor in the beds as the future. A fun and quirky way of taking a well used phrase and applying it to something new and timely. VIEW THE AD  A few years ago, a particular clown got abruptly cancelled from his long-standing job at a certain hamburger chain. This Halloween he is back, at Burger Kingâs restrooms in Sweden. Summon him and you might be rewarded. Agency: INGO Stockholm.VIEW THE SPOT  SOVA is Sweden's leading supplier of quality beds. Their mission is simple: to help everyone sleep better. Jacking into a topic on everybody's lips, the American election, they used their premium line of bedsheets and pillowcases to create a spitting image of the reason why many of us are lying awake at night. Together with a message to prepare for the coming sleepless nights, SOVA could at least make things a bit more comfortable and hopefully help people sleep a little better. VIEW THE AD  "A terrible idea": Car crash survivors react to quotes once said about the invention that saved their lives. After Volvo Cars invented the three-point safety belt in 1959VIEW THE SPOT  Every year, millions of pieces of old furniture are thrown away. So on Black Friday, we're buying back old IKEA furniture to give it another life. That's a better deal for the planet. Agency: Edelman.VIEW THE SPOT  Swedish retail chain, Clas Ohlson encourages you to repair instead of throwing away because it is better for both the environment and your wallet. The message is that things are there to be used, over and over again. VIEW THE SPOT  Stockholms public transportation, or "SL"as they are known have a safety number you can call if you feel unsafe, and safety-staff will be sent to your location. However, calling in can be difficult and put people in harms way, and it's a difficult problem to address without startling people even more. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  In this new ad promoting one of Sweden's most prominent Book & Magazine-retailers, Papercut Shop, we get dragged into the somewhat "disappointing" drama of everyday life. In short: For stories less ordinary, visit papercutshop.se VIEW THE SPOT McDonalds: Bye Bye Balloons Through the years, balloons have become a symbol for McDonaldâs role as the go-to restaurant chain for families. And sure, balloons are colorful and fun. But when the fun ends, the popped balloons can end up littering the environment. As part of their efforts to reduce single-use plastics and waste created by visiting the restaurants, McDonaldâs Sweden and agency NORD DDB now replace the balloons in all restaurants across Sweden. The latex balloons will be replaced with digital ones in an AR game â and will never again end up in nature.VIEW THE FIRST SPOT VIEW THE CONCEPT  Jula is one of Swedens biggest DIY companies. If you have a dream, they have 15,000 products that can help you make it come true. Like building your own guitar and be the hero by the campfire. VIEW THE SPOT VIEW THE AD  Brothers wanted to promote their 2 shirts for 999 kr deal. We created a complete family outfit combining Brothers shirts with two big fashion trends.VIEW THE AD  SOVA is Sweden's leading supplier of quality beds. However, a huge market of cheap bed retailers have brought the price down substantially by making beds of low quality with cheap materials that donât keep their shape and donât last long. This is one of the reasons why a third of the Swedish population sleep poorly and experience pain and discomfort every night. VIEW THE AD  In Forsman & Bodenfors Sweden latest campaign for the Volvo XC60 and XC90, the premium carmaker highlights the safety features in their cars, through the eyes of hard-working parents. Itâs part of a new concept, "For everyoneâs safety", in which Volvo focuses on safety for everyone, both inside and around the car, through groundbreaking safety technology. This is visualized through an emotional and humorous story VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SOPT SPOT VIEW THE FIFTH SPOT  In the concept "Childhood and cancer do not belong together", children have pushed away the word cancer in a number of different ways. We've seen the word escape the frame of print ads and outdoor billboards, and with the help of Snapchat AR the word has even flown away. To adapt the concept to the escalator billboards in Stockholms subway, we're now letting cancer fall down the spaces into the next frame along the escalators. Childhood and cancer do not belong together.Agency: Garbergs VIEW OUTDOOR  The 2020 premiere of the Swedish football league became a anticlimax when it due to the pandemic had to be played in front of empty stands. Given how important the suport of the fans are for any team the question was how Ãrebro SK could engage their fans in the premier, even thou they could not attend. We decided to give fans the opportunity to cheer there team on, from home.VIEW OUTDOOR  A spy themed campaign for Lava publishers and their book "Den Sakkunnige". The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book. Agency: JMWGolin VIEW OUTDOOR  There are words no child should ever have to learn. Medulloblastoma, Opticus glioma pilomyxoid astrocytoma. In this radio spot for The Swedish Childhood Cancer Fund we let children try to pronounce their cancer diagnosis. Childhood and cancer don't belong together.Agency: Garbergs PLAY THE FIRST SPOT PLAY THE SECOND SPOT |
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