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Seen and noted
 Midsummer is one of Swedenâs biggest holidays. A holiday that is synonymous with two things, herring and unsettled weather (according to weather statistics from 1987 onwards, cold and rain dominate over the Midsummer period). The week before Midsummer, all grocery chains advertise herring at an extra low price. The question was how could Coop make people notice their particular offer? Our strategy was to base our campaign on recognition and the acknowledged unsettled Midsummer weather. The solution was a classic food range poster, soaked in rain.VIEW OUTDOOR  SOVAs new campaign highlights the fact that one in three Swedes sleep poorly, but few realize their bad quality bed is to blame. Their latest tv commercial symbolically shows people the trash that could be lurking under the surface of their bed, all to strengthen the connection between sleep quality, and bed quality.VIEW THE SPOT  Nordic gas station St1 is going against the grain promoting their unmanned fuel stations without all the extra benefits (no store, no food, no glasses). In their latest OOH campaign, they decided to promote all of their disadvantages, in order to explain their biggest advantage; their low price. The text in the eye-test box reads: 'No reading glasses. Only low prices'VIEW OUTDOOR  Nordic gas station St1 is going against the grain promoting their unmanned fuel stations without all the extra benefits (no store, no food, no magazines). In their latest OOH campaign, they decided to promote all of their disadvantages, in order to explain their biggest advantage; their low price. The ad translates to: 'No fancy magazines. Only low prices'VIEW OUTDOOR  Join our four-legged friends on their ride in the uncompromising Volvo VNL with Turbo Compound. Powerful enough to keep the whole crew happy while saving up to 16% fuel. Agency: Forsman & Bodenfors, Gothenburg.VIEW THE SPOT  This year, many fans will be staying home while cheering for the Swedish men's national team during the European Football Championship. With "Heja-linjen" Swedish supporters can phone the Swedish football manager Janne Andersson and listen to chants that provide the perfect energy and arena sensation in front of the TV at home. "Heja-linjen" (The Cheering Line) is a telephone line set up by Coca-Cola and the Swedish Football Association VIEW OUTDOOR Situation Stockholm: Sales Person Of The Year Situation Stockholm is a street paper sold by homeless people so that they can earn their own money for food and shelter. They work hard to find a way to get away from abuse and homelessness. In this campaing we celebrate their hard work by naming each and every one of them "Salesperson of the Year". Copy: When companies praise their salespeople for amazing results and exceeded goals, red carpets are rolled out, confetti bombs are set off and loud applause are heard in packed conference centres. But the greatest achievements are not celebrated at all, those that take place on the sidewalk, outside the subway entrance or in a street corner. This is where Situation Sthlm's vendors struggle every day to create a way out of homelessness, vulnerability and addiction. That's why all 200 vendors deserve the Salesperson of the Year award.Buy Situation Sthlm from any of them today.VIEW OUTDOOR H&M: Beyond The Rainbow Pride is more than a celebration, it's also a fight. Go Beyond the rainbow with us as we peel back the bright colours of Pride to reveal the true meaning of the rainbow flag and the stories that lie behind it.VIEW THE SPOT VIEW THE CONCEPT  Volvo Car Mobilitys shared mobility service M, provides direct access to cars as an alternative to private ownership. One year after the service went live and a growing number of new users, VIEW THE SPOT  The pandemic has made it harder than ever for youths to enter the job market. And if that wasn't enough, the young generation has become the target for adults accusing them of being irresponsible and abnormally selfish. As one of Swedenâs biggest youth employers, McDonald's Sweden knows that these preconceptions are old news. For every young generation, new unflattering preconceptions occur, and through the years McDonald's Sweden has looked beyond these stereotypes and continued to give young people jobs and responsibility at young ages. VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest OOH campaign, they decided to promote all of their disadvantages, in order to explain their biggest advantage; their low price. The ad translates to: "No hot dogs. Only low prices"VIEW OUTDOOR  SOVA is Swedens leading quality bed retailer. With their new campaign they want to highlight the fact that one in three Swedes sleep poorly, but few realize their bed is to blame. With our latest tv commercial we symbolically show people what actually could be lurking under the surface of their bed, all to strengthen the connection between sleep quality, and bed quality.VIEW THE SPOT  We all know everyday life can be complicated. But imagine being a vampire who can't pick up the kids during the daytime, a knight who feels lost in the modern world or a woman whose magnetic body constantly gets her into trouble. That's the story in Forsman & Bodenfors and F&B Dailys' new campaign for home electronic chain NetOnNet. Many people spend hours online searching for information, reading tests and reviews before deciding on which home electronics equipment to buy. But once the decision is taken, it should be easy to do the actual shopping. VIEW THE KNIGHT SPOT VIEW THE MAGNETIC SPOT VIEW THE VAMPIRE SPOT  LinkedIn campaign.To get more companies to support childhood cancer research we decided to let children affected by cancer make their own sales pitch. Nobody knows more about the importance of childhood cancer research than they do. In this film we get to follow Isabelle, the motivational speaker.VIEW THE SPOT  LinkedIn campaign.To get more companies to support childhood cancer research we decided to let children affected by cancer make their own sales pitch. Nobody knows more about the importance of childhood cancer research than they do.In a film on Youtube and LinkedIn, nine year old Eston calls one of Sweden's most prominent business people, "Poker" Wallenberg, to get him on board with the program. VIEW THE SPOT Swedish Chilhood Cancer Fund: Build A Snowman When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do You Want to Build a Snowman?". This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations. The effect was incredible: VIEW THE TV SPOT PLAY THE RADIO SPOT  Hedvig Creative Department and Bacon have released this new spot for Hedvig, titled 'Insurance You Long To Use'.VIEW THE SPOT  SOVA is Swedens leading quality bed retailer. With their new campaign they want to highlight the fact that one in three Swedes sleep poorly, but few realize their bed is to blame. With SOVAS latest tv commercial they symbolically show people what actually could be lurking under the surface of your bed, all to strengthen the connection between sleep quality, and bed quality. VIEW THE SPOT  Jula is one of Sweden's biggest DIY companies. With their range of 15,000 products, low prices and the communicative concept âNothing can stop you nowâ they want to inspire more people to make their dreams come true. Even if it's as simple as just being seen by your partner again.VIEW THE SPOT  To promote the grand opening of SOVAs new bed retail store, we created a print with a cut through mattress, that also looks like a piece of cake! Together with an inviting message and deals on beds and mattresses, it boosted sales and the stores opening. VIEW THE AD  During 2020, men who buy sex have been under the microscope in Sweden, as a famous TV host was convicted for buying sex, and several Swedish brothels were raided by the police. But despite the great attention, we have missed the voices of the exploited women. That's why Talita a Swedish non-profit organization working with helping women out of prostitution launched 0939-1915, a new kind of call girl service where women who have been exploited in the sex trade can make their voices heard.VIEW OUTDOOR Swedish Childhood Cancer Fund: Be A Boss We decided to let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Isabelle dresses up as a business woman, asking you to invest in a very important sponsor package.VIEW THE AD  PLOQ is a new Swedish roadside restaurant focused on good food and taking it easy. In the latest youtube trueview ad, we let people experience the calmness of PLOQ by breathing with a baguette. VIEW THE SPOT  Lunar is a Nordic challenger bank for the modern age. They know you might want to try a new bank, but that you donât necessarily want to leave your old one. And thatâs exactly why we launched the new concept âBánkage à Troisâ, a celebration of having more than one bank.VIEW THE ENGAGED AD VIEW THE BEDTIME AD Civil Rights Defenders: Congrats Dictators Congrats, dictators!This campaign congratulates dictatorâs on winning elections that havenât even taken place. Civil Rights Defenders, an international NGO advocating civil and political rights, raise awareness of rigged elections by turning the dictators of today into future versions of themselves. The campaign succeeded in exposing corruption, rigged elections and propaganda. A reality even worse than the accusations in the campaign, called 'Congrats, Dictators!'. VIEW ORBAN OUTDOOR VIEW ASSAD OUTDOOR Göteborg Film Festival: The Isolated Cinema When the pandemic hit in 2020, the Gothenburg Film Festival was forced to close its theatres for the first time in over 40 years and let the festival go completely digital. When the festival theme "Social distances" was launched in the autumn of 2020, The Isolated Cinema was also launched on the lighthouse island of Pater Noster. The festival then challenged the world to apply for the only festival pass available...VIEW THE CONCEPT  PLOQ is a new Swedish roadside restaurant focused on good food and taking it easy. In the latest youtube true view ad, we let the food itself do the talking.After failing YouTube 5 second limit, the characters give up and then keep on talking about the impossibility of conveying all of PLOQ advantages is in only 5 seconds. VIEW THE SPOT SSF: Bad Passwords Spell Danger In Sweden, cybercrime is at an increase with hundreds of thousands falling victim every year. One of the easiest ways to prevent cyber crime is to have a strong password, and you'd think people would do all they can to protect themselves online. Well, it's actually quite the opposite. At least in Sweden. According to a report where Internetstiftelsen (The Swedish Internet Foundation) analyzed leaked passwords, people have really crappy passwords. VIEW THE MOM AD VIEW THE BAD AD VIEW THE123456 AD VIEW THE DICK AD VIEW SHIT OUTDOOR VIEW DICK OUTDOOR VIEW FUCKING OUTDOOR  Challenger bank Lunar launches a new campaign in Scandinavia. The campaign positions Lunar as "your other bankâ" a modern bank you can sign up with without having to leave your old one. Or as Lunar calls it in this campaign- have a "Bankage a trois". Accompanied by a rewritten version of Plastic Bertrands 70's classic, "Ca Plane Pour Moi", the viewer gets to follow a somewhat different love story. The agency behind the campaign is Akestam Holst / NoA. All spots are directed by Filip Nilsson and produced by Pine. The music is rewritten and produced by Christian Olsson, a former member of the band Fibes, Oh Fibes! VIEW THE BANK SPOT VIEW THE BATHROOM SPOT VIEW THE SAUNA SPOT VIEW THE JACUZZI SPOT  Pornhub, the premier online destination for adult entertainment, today announced the launch of "Sexstainability," a campaign to help save the environment. Starting today and running through the next 30 days, Pornhub will feature an entirely new channel of "Sexstainable" jerk off instruction (JOI) videos starring Pornhub models including Pornhub Brand Ambassadors Asa Akira and Kira Noir VIEW THE SPOT  'Dance 10.000' is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity, the campaign has already sparked positive conversations. VIEW THE SPOT  Many consumers turn to product reviews before buying a new gaming computer. In this ad campaign from Lenovo, computer reviews from industry sites The Verge and Manofmany are turned into metal songs. Sit back and listen to lyrics like â10th Gen Intel Core processorsâ and âattractive, yet plainly designed gaming laptopâ before making a decision on whether a new Legion computer meet your needs.VIEW THE SPOT  In this sci-fi inspired film made by the Global Creative Consultancy ACNE, Volvo Car Mobility wants to inspire a new approach to cars. The dreamy result shows what could happen if more people were to share cars instead of owning them. Volvo Car Mobility's shared mobility service M, provides direct access to cars as an alternative to private ownership. app. One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service.VIEW THE SPOT  Childhood and Cancer Don't Belong Together. To promote the Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this Christmas edition, we get to see Molly pushing the word across billboards.On this billboard we even let Eston, 7, push cancer out of the frame. Childhood and cancer are two words that don't belong together.VIEW OUTDOOR The Swedish Childhood Cancer Fund: The Sales Pitch This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this webfilm for LinkedIn, nine year old Eston dresses up as a business man, asking you to skip the traditional Christmas gifts to staff end clients. He has a way more important idea in mind.VIEW THE SPOT VIEW THE AD Swedish Childhood Cancer Fund: Great To Good This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Eston dresses up as a business man, ready to take your company from âgreatâ to âgoodâ, not the other way around. VIEW THE AD Call Of Duty : Moment Of Truth Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn't necessarily identify themselves as hardcore gamers.The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with Q&A sessions. VIEW THE CONCEPT  With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a "scroll-stopping-effect" Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidlâs initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.A hugely effective campaign in the busiest media out there.English Translation / Transcript / Headline From Kalmar Bakery to you. A tasty bread. and a huge thanks for the support in difficult times. VIEW THE SPOT |
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Lesnina shows the Swedes how to sell furniture in Slovenia 
A boy's toy takes centre stage in this spot from Garbergs Sweden