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Seen and noted
Swedish Childhood Cancer Fund: Great To Good This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Eston dresses up as a business man, ready to take your company from âgreatâ to âgoodâ, not the other way around. VIEW THE AD Call Of Duty : Moment Of Truth Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn't necessarily identify themselves as hardcore gamers.The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with Q&A sessions. VIEW THE CONCEPT  With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a "scroll-stopping-effect" Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidlâs initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.A hugely effective campaign in the busiest media out there.English Translation / Transcript / Headline From Kalmar Bakery to you. A tasty bread. and a huge thanks for the support in difficult times. VIEW THE SPOT Swedish Intellectual Property Office: Reaction Allergigue Every year, knowingly or unknowingly, Swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this yearâs Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.VIEW THE REACTION SPOT VIEW THE BLIND SPOT VIEW THE SUFFOCATE SPOT VIEW THE POISONAXE SPOT VIEW THE SCALPBURNER SPOT VIEW THE PRO POLLUTION SPOT VIEW THE PRO POLLUTION AD VIEW THE REACTION AD  M&C Saatchi, Stockholm has released this funny 'Mr Lynx' spot which celebrates 'good jeans'.VIEW THE SPOT Call of Duty: What if Console gamers are a massive audience yet extremely difficult to reach with traditional advertising. These are predominantly male, generation x and y's are cable cutters, 75% subscribing to a non-advertising service and a nearly 60% utilizing ad-blockers (source: Orvesto 2020). So how then do you advertise a console game such as the new "Call of Duty - Cold War" that launches today?VIEW THE CONCEPT Call Of Duty :Viking Helmet During the Cold War, a Soviet invasion of the Nordic countries â¨was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. These memes will lay the foundation for what the Cold War was a conflict between the West and the East and what the upcoming launch of Call of Duty: Black Ops Cold War 2020 will bring.VIEW HELMET OUTDOOR VIEW LAKRITS OUTDOOR VIEW SMORREBORD OUTDOOR VIEW LUSEKOFTA OUTDOOR VIEW DALAHORSE OUTDOOR VIEW RUSSEBUS OUTDOOR VIEW KAVLAR OUTDOOR Bye Bye Bicycle: Spotify Parenthesis Indie sensation Bye Bye Bicycle wanted to announce their return to the music scene in style. So they renamed all their old stuff by adding a parenthesis to their song- and album titles announcing their comeback on Spotify. Turning their old and beloved songs into ads for the new EP.VIEW THE AD  "Streets belong to runners, pedestrians and cyclists" Volvo Cars claims in new campaign for the XC40. Cars should be safe for everyone, not only those inside them. That's the thought behind Volvo Cars' latest global campaign, once again with safety in focus. Developed together with creative collective Forsman & Bodenfors in Sweden, the campaign positions the award-winning compact city SUV, the Volvo XC40, as the ultimate city car. But not only because of its size, design and smart storage solutions but because of the City Safety System. With features like Pedestrian Detection, Cyclist Detection, and 360' Surround Camera, the campaign shows how the XC40 is designed to protect people both inside and outside of the car.VIEW THE CYCLIST SPOT VIEW THE PEDESTRIAN SPOT VIEW THE RUNNER SPOT  Here and now, Save the Children Sweden are changing children's lives. We live in a troubled world with climate crisis, war and the current global pandemic. But there is hope. The children. By investing in the children, we pave the way for a brighter future. Itâs time to build new, build right, to rethink. But it requires that we act together, here and now because saving the children is to save the world. Agency: B-Reel, Stockholm.VIEW THE SPOT  Wikberg&Frisk, Stockholm has released this print campaign for Nordax Bank. VIEW THE ARMCHAIR AD VIEW THE PYJAMAS AD VIEW THE DUVET AD  SOVA is Sweden's leading supplier of quality beds. To promote their new adjustable beds we jacked into the popular catchphrases of electric cars, this time pointing out the electric motor in the beds as the future. A fun and quirky way of taking a well used phrase and applying it to something new and timely. VIEW THE AD  A few years ago, a particular clown got abruptly cancelled from his long-standing job at a certain hamburger chain. This Halloween he is back, at Burger Kingâs restrooms in Sweden. Summon him and you might be rewarded. Agency: INGO Stockholm.VIEW THE SPOT  SOVA is Sweden's leading supplier of quality beds. Their mission is simple: to help everyone sleep better. Jacking into a topic on everybody's lips, the American election, they used their premium line of bedsheets and pillowcases to create a spitting image of the reason why many of us are lying awake at night. Together with a message to prepare for the coming sleepless nights, SOVA could at least make things a bit more comfortable and hopefully help people sleep a little better. VIEW THE AD  "A terrible idea": Car crash survivors react to quotes once said about the invention that saved their lives. After Volvo Cars invented the three-point safety belt in 1959VIEW THE SPOT  Every year, millions of pieces of old furniture are thrown away. So on Black Friday, we're buying back old IKEA furniture to give it another life. That's a better deal for the planet. Agency: Edelman.VIEW THE SPOT  Swedish retail chain, Clas Ohlson encourages you to repair instead of throwing away because it is better for both the environment and your wallet. The message is that things are there to be used, over and over again. VIEW THE SPOT  Stockholms public transportation, or "SL"as they are known have a safety number you can call if you feel unsafe, and safety-staff will be sent to your location. However, calling in can be difficult and put people in harms way, and it's a difficult problem to address without startling people even more. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  In this new ad promoting one of Sweden's most prominent Book & Magazine-retailers, Papercut Shop, we get dragged into the somewhat "disappointing" drama of everyday life. In short: For stories less ordinary, visit papercutshop.se VIEW THE SPOT McDonalds: Bye Bye Balloons Through the years, balloons have become a symbol for McDonaldâs role as the go-to restaurant chain for families. And sure, balloons are colorful and fun. But when the fun ends, the popped balloons can end up littering the environment. As part of their efforts to reduce single-use plastics and waste created by visiting the restaurants, McDonaldâs Sweden and agency NORD DDB now replace the balloons in all restaurants across Sweden. The latex balloons will be replaced with digital ones in an AR game â and will never again end up in nature.VIEW THE FIRST SPOT VIEW THE CONCEPT  Jula is one of Swedens biggest DIY companies. If you have a dream, they have 15,000 products that can help you make it come true. Like building your own guitar and be the hero by the campfire. VIEW THE SPOT VIEW THE AD  Brothers wanted to promote their 2 shirts for 999 kr deal. We created a complete family outfit combining Brothers shirts with two big fashion trends.VIEW THE AD  SOVA is Sweden's leading supplier of quality beds. However, a huge market of cheap bed retailers have brought the price down substantially by making beds of low quality with cheap materials that donât keep their shape and donât last long. This is one of the reasons why a third of the Swedish population sleep poorly and experience pain and discomfort every night. VIEW THE AD  In Forsman & Bodenfors Sweden latest campaign for the Volvo XC60 and XC90, the premium carmaker highlights the safety features in their cars, through the eyes of hard-working parents. Itâs part of a new concept, "For everyoneâs safety", in which Volvo focuses on safety for everyone, both inside and around the car, through groundbreaking safety technology. This is visualized through an emotional and humorous story VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SOPT SPOT VIEW THE FIFTH SPOT  In the concept "Childhood and cancer do not belong together", children have pushed away the word cancer in a number of different ways. We've seen the word escape the frame of print ads and outdoor billboards, and with the help of Snapchat AR the word has even flown away. To adapt the concept to the escalator billboards in Stockholms subway, we're now letting cancer fall down the spaces into the next frame along the escalators. Childhood and cancer do not belong together.Agency: Garbergs VIEW OUTDOOR  The 2020 premiere of the Swedish football league became a anticlimax when it due to the pandemic had to be played in front of empty stands. Given how important the suport of the fans are for any team the question was how Ãrebro SK could engage their fans in the premier, even thou they could not attend. We decided to give fans the opportunity to cheer there team on, from home.VIEW OUTDOOR  A spy themed campaign for Lava publishers and their book "Den Sakkunnige". The book, which is written under a pseudonym, is a tell all story about dirty Swedish political secrets not known to all. In order to raise awareness, the book has been locked up in a safe in an ad shell in front of the Swedish parliament. People worthy enough to solve the cipher written in the ad can open the safe and get a free copy of the book. Agency: JMWGolin VIEW OUTDOOR  There are words no child should ever have to learn. Medulloblastoma, Opticus glioma pilomyxoid astrocytoma. In this radio spot for The Swedish Childhood Cancer Fund we let children try to pronounce their cancer diagnosis. Childhood and cancer don't belong together.Agency: Garbergs PLAY THE FIRST SPOT PLAY THE SECOND SPOT  Technology is 'bringing us closer' to each other. This is the statement of Danish energy and telecom company Norlys launch campaign. The tear-jerking film is created by Forsman & Bodenfors and director Martin de Thurah. In the launch film for the new brand, we follow a family where digitalisation serves a slightly unusual function, strengthening the bond between sister and brother. The sister in the film is not be able to share the experiences in her treehouse with her disabled little brother, but through technology she finds a way to invite him into her world. VIEW THE SPOT  Not many know that children who survive cancer, face a series of long-term health issues due to the disease and the strong treatments it requires. In this print ad for The Swedish Childhood Cancer Fund we show the organizations determination to stand by the survivors side, even when they are grown up.Agency: Garbergs VIEW THE AD  Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages. The first tv spot highlights the lack of toilets at their unmanned fuel stations with the help from a grumpy old man. In this second tv spot we get to follow a woman trying to escape a bear. She runs to a St1 station in desperate need of help, only to realize it's unmanned.Agency: Garbergs VIEW THE SPOT  Burger King and INGO Stockholm have released 'Passport Stamp Card,' applying only to Swedish passports including expired and perforated passports. Running for a limited time in Sweden stamp your passport and receive a free 'World Gourmet' burger.VIEW OUTDOOR  Wikberg&Frisk, Stockholm has created this 'The Social Distancing Wreath' spot for Nordax Bank which showcases how Sweden was able to celebrate their midsummer tradition normally... well kind of. VIEW THE SPOT  Nordic gas station St1 is going against the grain. In their latest campaign, they are promoting their disadvantages. While their commercials on TV highlight the lack of toilets and staff, these billboards also want to mention the lack of coffee and hot dogs. The billboards are placed in connection with the stations.Agency: Garbergs VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  McDonald's turned the meal that has always been for juniors, to a surprise meal for seniors. Social distancing has made it tricky for grandparents to share a meal with their grandchildren. So NORD DDB, Stockholm let children create customized Happy Meals containing the children's' drawings, letters, or other surprises. These were delivered in the classic Happy Meal box to their grandparents, free of charge.VIEW OUTDOOR  Press ad for the launch of the 100% electric car Polestar 2. Published in one of Swedens biggest newspapers Dagens Nyheter.Agency: ACNE, Sweden VIEW THE AD  Fastest is not always the best, that's the message from Neste, the world's most sustainable energy company, as its latest campaign reveals how tens of thousands of tonnes of CO2 could be saved if mapping and satellite navigation systems offered a CO2-friendly route option. While some cars have an "Eco" setting, most drivers are unable to choose a satnav route that cuts down emissions. Neste's creative agency, hasan & partners, conceived the CO2-Friendly Route project for Neste and partnered with HERE Technologies and PTV Group to prove that drivers can reduce emissions. VIEW THE SPOT |
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New spot from Craft,Sweden
Shomei, Stockholm has released this outdoor campaign for FirstVet.