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Seen and noted
Ikea: The Swedish Justice System In early July, American rapper A$AP Rocky was involved in a fight in Sweden. Days later, he was arrested. Since then, it seems like everyone on the internet has turned into an armchair law professor. Even President Trump has gotten involved. Like he usually does: by tweeting. However, there is a big problem. Trump doesn't seem to understand the basics of the Swedish justice system. Probably because in Sweden, presidents can't personally interfere with an ongoing investigation. With that in mind, IKEA decided to explain it to him. In the simplest and more Swedish way possible. With an IKEA instruction manual!VIEW THE CONCEPT  The Stockholm Metro system, locally known as SL, is often referred to as "the world's longest art gallery", featuring artwork created by over 250 artists. To celebrate the artists and help commuters immerse themselves in the different artworks the metro has to offer, SL created, via Garbergs, an audio guide app called "SL ArtGuide". With the help of the app, commuters can now immerse themselves into the fantastic gallery of the Stockholm metro system. VIEW THE AD  SL:s social media channels are filled to the brim with complaints, often signed off with the (not so sophisticated) hashtag #fuckSL by their most dedicated critics. What if we could communicate directly to them? This insight resulted in the campaign "Dear Haters". An outdoor campaign, created by Garbergs, where previous complaints by SL's greatest haters where displayed and replied too directly, in order to dedramatize this year's summer plagues with a healthy dose of tongue in cheek humor. Because this summer, the public transport system of Stockholm will get messier than ever!VIEW OUTDOOR  St1 is an energy company that challenges the conventional in everything they do. From providing unmanned filling stations to focusing on the sustainable and feasible energy solutions of the future. One of the things they do different from their competitors is letting customers pay for fuel with their mobile.Agency: Garbergs VIEW THE SPOT Bankomat: Foreign Currency Street art in advertising is not new. But it rarely has any real connection with the product. But unlike pretty much all other brands Bankomat, the main provider of ATM's in Sweden, are found on the wall. So to promote their new currency exchange-offer we combined these two iconic, urban elements. Agency: Nkel, StockholmVIEW THE PRINT AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Trygg Hansa: The Sound Of Drowning Trygg-Hansa presents "The Sound of Drowning," turn the sound on. It's potentially life-saving. Drowning isn't always what you see in the movies, with splashing water, waving arms and cries for help. Drowning can be fast and silent. Trygg-Hansa's lifebouys can be found on 80,000 locations all over Sweden and they save 14 lives every year. If everyone knows when and how to use a lifebouy, we can together save even more lives. VIEW THE CONCEPT  It's summer and, therefore, picnic season. To celebrate the sun and the love of burgers, McDonald's Sweden, McDelivery, and Nord DDB have unveiled the Picnic Position Blanket - a unique treat for everyone that loves burgers but hates getting up from a comfy blanket in the park. All you need to do is find your picnic spot and scan the QR code on the blanket. Your picnic position is then registered and deep linked to the delivery service you choose - so you'll always get your burgers from the McDonald's restaurant closest to you, freshly prepared with minimum waiting time. The blankets are produced in a limited edition release and can be won on McDonald's Sweden's social media channels. VIEW OUTDOOR  Many Swedish female football players are world class within their sport, but several of them are unknown to the public. One explanation is the lack of stardom and visibility for female football players; if women are not visible or not marketed as stars then they will never be recognised as stars. Coca-Cola has in partnership with The Swedish Football Association, in advance of this summer's World Cup in France, created statues of four female players to celebrate the female national team and thereby increase the visibility for the players. The campaign was made by Coca-Colaâs creative agency Isobar Sweden, with the ambition to influence attitudes and increase engagement with women's football. VIEW THE SPOT Sioo:X: The Slow Fight To mark the opening of the outdoor season, Swedish wood protection company Sioo:x is putting its claim of unbeatable durability by challenging their competitors in a 12-year product test: The Slow Fight. Agency: StendahlsVIEW THE SPOT Innis & Gunn: Be You. Stay Original Innis & Gunn are quite unknown to the Swedish audience and not the first brand that comes to mind when Swedes think of beer. Just like their ambassadors; David Bowie, Trump, The Obamas and John Snow. Agency: We Are YoursVIEW THE DAVID BOWIE SPOT VIEW THE OBAMAS SPOT VIEW MURAL OUTDOOR VIEW STREET POSTERS OUTDOOR  Innis & Gunn are quite unknown to the Swedish audience and not the first brand that comes to mind when Swedes think of beer. Just like their ambassadors; David Bowie, Trump, The Obamas and John Snow. Agency: We Are YoursVIEW MURAL OUTDOOR VIEW STREET POSTERS OUTDOOR  NORD DDB has launched a new campaign for Skoda that aims to challenge all the advice we're given from people throughout our lives. Advice and opinions on how we should act have escalated in modern times, with such advice often being contradictory. Skoda's new ad encourages viewers to find their own path - away from the opinions and recommendations of those around us. The ad follows a car journey around town at night with the camera panning over passers-by. VIEW THE SPOT Swedish Teachers’ Union: Good Teachers Are With You For Life Its important that teachers get the right conditions to do a good job. Why? Because good teachers lay the foundation for our future. Because good teachers stay with us for life. TV-campaign for The Swedish Teachers' Union. Agency: ORD&BILD. Production company: Camp David.VIEW THE SPOT  A different kind of refueling. Part of being human is constantly exploring new expressions and daring to do things differently. We make experimental music, invent new art forms, create obscure stage performances and we thrive by developing new technical solutions. Itâs human to challenge what we know and try to do things differently. Our new campaign is a tribute to everyone out there who dares to stand out. Of course with a humorous angle that focuses on one of the things St1 does differently letting their customers pay for fuel with their mobile.VIEW THE SPOT Clear Channel: The Out of Home Project Winters in Sweden can be fatally cold for the increasing number of homeless people. When temperatures drop below minus 7°C special emergency shelters open up. One problem though - they open in different locations every time, and it's difficult to reach the homeless with the information in time. Since Clear Channel is present everywhere people are, we saw an opportunity to help out. We turned Clear Channel's network of digital billboards into an emergency system. When the temperature drops to negative 7 degrees or colder, the screens directed homeless people to their closest emergency shelter. By using real-time data and GPS coordinates, collected from a number of organizations and institutions.VIEW THE CONCEPT Screen Help: Check Out Suite Swedish insurance brand Lansforsakringar and its agency, Stendahls, recently introduced a special lamp that glows red when you've had too much screen time. Now, it has extended the idea into leisure with a hotel suite that you pay more for if you keep going online. skarmhjalpen.se/checkoutsuite-en/ VIEW OUTDOOR Sweden's Paralympic Committee / Toyota: The VR Para Experience How can a football player score - without being able to see the goal? In collaboration with eye specialist Sabina Andersson Geimer, Toyota Sweden and the Swedish Paralympic Committee have developed the world's first Virtual Reality football game, which simulates different visual impairments. The aim of the VR-experience is to spread knowledge about visual impairments, and spark engagement for para-sports. In the game, which is the first of its kind, the player aims and shoots at a real football goal, while the experience of having visual impairment is simulated through a Virtual Reality experience. Agency: The&Partnership Nordics VIEW OUTDOOR Husqvarna: Timber Husqvarna wanted to celebrate and honour the love for the forest thatâs shared by many users of their products. So for for this yearâs Valentine's Day, we created Timber a dating service matching tree lovers with beautiful trees around the globe.Timber is a tongue-in-cheek spoof of modern dating services: instead of swiping between lovesick singles, the user is presented with different trees that each have their own profiles. Once matched with a tree, it becomes apparent they donât speak any human languages. Instead, trees such as California Redwood (bragging about itâs size), and The Ol' Pine (sharing mindfulness quotes) only respond with emojis relating to forestry and flowers.Apart from the obvious humoristic flirt towards the world of online dating, Timber gives attention to Husqvarna Chainsaw Academy, an online resource aimed at responsible forestry. VIEW THE CONCEPT Karlstad University: Wake up problem To help morning tired students to stop snoozing and wake up faster, the University of Karlstad developed the app Wake up Problem. It works just like an alarm clock except you have to answer a question to turn off the alarm. By answering the question you not only force your brain to wake up, you also compete in the apps built in contest. Agency: ORD&BILDVIEW THE CONCEPT  The Swedish organization Suicide Zero is now launching their first of a series of mindfulness exercises where they want to help the thousands of people who are having suicidal thoughts. In this exercise, the organization wants to encourage more people to talk to persons who might be having suicidal thoughts. Because the longer these persons are forced to keep the thoughts to themselves the tougher it gets.PLAY THE SPOT GAIS: The Fanager To help sell season tickets swedish elite soccer team GAIS let a fan coach the team. It was during a local rival derby that the worlds first Fanager took place in the dugout. Season ticket holders could apply to the position as the Fanager. One lucky fan got the chance to coach the team for one game during the season. Breaking the barrier between fans and the club increased season ticket sales with 21.9 % And proved that soccer is a team effort where players and fans win and lose together. Agency: MILK VIEW THE AD Bowers & Wilkins: Sound SPA Research shows that holiday music can actually increase stress. According to Markus Bergkvist, Music Supervisor, Joel Danell, Composer and Tore Theorell, Professor in stress research, music can also be used to help people relax and calm down if composed in the right way. What's more, we believe at Bowers & Wilkins that high quality sound makes a difference, enhancing the effect of any music.Agency: Stendahls VIEW OUTDOOR Göteborg Film Festival: The World's Most Claustrophobic Cinema Goteborg Film Festival, the biggest in Scandinavia, is promoting the Nordic premiere of the sci-fi adaption Aniara in which humanity is forced to escape from the Earth via spaceship, by allowing a few visitors to sign up for the "World's Most Claustrophobic" Cinema. They will watch the film trapped alone in a sarcophagus and isolated from the outside world. Agency: StendahlsVIEW OUTDOOR  With a tongue in cheek ad ACNE and Swedish telecom Telenor illustrates how the new generation of digital natives make their wishlists to Santa, with an observation on how all inspiration for gifts now is found online.VIEW THE AD  One of the biggest banks in Sweden, Nordea, is first in the region to offer their customers Google Pay. Once again manifesting their position as a frontrunner when it comes to mobile payment solutions, proving their promise to the customers about everyday banking, anywhere and anytime. With three colorful, fun and insightful films, Nordea demonstrate how easy and fast it is to make payments with the help of your mobile and Google Pay. The concept of "One hand payments" was introduced. Agency: McCann, StockholmVIEW THE BASKETBALL SPOT VIEW THE FATHER SPOT VIEW THE SHOPPER SPOT Harmon Kardon: Madrid Moments When buying a new car the sound system isnât always top of mind. To change that Harman Kardon set up a test drive out of the ordinary, and took 4,500 drivers on a sound adventure through one of the worldâs most vibrant cities â Madrid. The end result was a magic sound experience in the city of Madrid. Agency: Stendahls Sweden.VIEW THE CONCEPT  Non-Violence breaks its ten-year silence in Swedish advertising by pointing a ten-meter revolver at the central square of Stockholm from cityâs most prominent interactive Billboard. Created and produced by ACNE, the campaign is an appeal for action: Want to see change? Donate to 123 59 04 933. With each donation made via mobile phone, the contributor will witness, in real-time, the revolverâs nozzle twist into a knot and transform into the iconic Non-Violence logo created by Carl Fredrik Reuterswärd. ACNE wanted to shed light on the invaluable local and global work of Non-Violence to inspire, motivate and engage young people to resolve conflict in a non-violent way while reminding passersby that programs initiatives are only made possible through donations.VIEW OUTDOOR  In the film â a comic nod to the action movies that Dolph Lundgren is renowned for â a line-up of Volvo excavators weighing between 1.5 to 95 tons are put through their paces in an exhausting assault course. During a series of extraordinary stunts, the machines are seen pulling Dolph Lundgren atop a huge concrete block across an unknown desert location, flipping gigantic tires across a muddy track and taking part in what is thought to be the worldâs first ever excavator pull-up â fulfilling the filmâs final message that they really are âexcavators for any challengeâ. All of this is set to the iconic beat of the 1989 hit song âPump up the Jamâ by Belgian music group Technotronic. Agency: Forsman & BodenforsVIEW THE SPOT VIEW THE BEHIND THE SCENES SPOT MAX Burgers: Every Second On the 14th of June, Swedish burger chain MAX became one of the first companies in the world that are Climate Positive, meaning every bite of their burgers helps to improve the climate. The site Everysecond.io got a lot of attention a while back, using open data from McDonaldâs that showed the companyâs global consumption, every second â giving people around the world a perspective of the massive amount of food that is being produced and sold. MAX now takes the opportunity to turn their own similar data into something positive by collaborating with everysecond.io to show how todayâs consumption actually can contribute to a better climate if you choose to go to MAX instead.VIEW THE CONCEPT  Forsman & Bodenfors has launched its latest ad for IKEA, directed by Knucklehead's Maceo Frost through Folke Film. 'What If' is a thought-provoking, evocative film that beautifully portrays the brandâs mission for a more sustainable and innovative future. A subject close to director Maceoâs heart.VIEW THE SPOT  The milk market has changes a lot in recent years. There are so many more choices, not least plant-based dairy alternatives that argue they are a great substitution for milk. Thatâs why Arla, the biggest milk brand in Sweden, have created a concept to remind people of something that might seem obvious but that people forget. Other beverages might look like milk. And they might even claim they have similar health benefits. But they will never ever taste like milk. Simply because only milk tastes like milk. Agency: Akestam Holst, Stockholm.VIEW THE CAFE SPOT VIEW THE BREAKFAST SPOT VIEW THE SCHOOL SPOT Björn Borg: Swap Drugs for Sportwear Last week, a very unique pop-up shop opened in central Amsterdam where people could swap drugs for sportswear. The reason? Because you donât need drugs to get high â the same feel-good substances are released in your brain when you work out. Swedish sports fashion brand Björn Borg wanted to inspire more people to work out. So the brand teamed up with Nord DDB to launch 'Chase the Exerhighs', which focuses on the hypnotising euphoria and joy of exercise.VIEW THE SPOT VIEW OUTDOOR  Hereâs a short film about love, time and concrete we at Strays, an ad agency in Stockholm, did for Formbetong to launch their first holistic communication concept - Alla tiders betong. Which roughly translates to âA Concrete Storyâ.VIEW THE SPOT  Kronenbourg 1664 is teaching us 'How To: Taste the French Way of Life' in this spot via WDW Creative, Sweden.VIEW THE SPOT RFSU: Dear Condom Celebrities all over Scandinavia is turning up the heat this autumn for #dearcondom â a campaign from House of Radon for RFSU (Swedish Association for Sexuality Education), to spark a conversation on condoms and our complex relation to it. In a short film, director Joanna Nordahl paints a raw and honest portrait of sex and condoms. The story circles around the freedom that comes with condoms â a pleasure where you donât have to think about the consequences, not to regret something or anyone. Among others, viewers follow the Norwegian actress Josefine Pettersen from SKAM and award-winning kickboxer Sanny Dahlbeck out on a sunny field where they get it on, and the provocative Swedish photographer Arvida Byström in an intense group sex scene. At dearcondom[dot]org you can follow the initiative, and learn more in a number of short stories where Scandinavian profiles share their experiences about condoms.VIEW THE CONCEPT Burger King: Grillsurance After the extreme summer of 2018 in Sweden, with record temperatures, no rain and wild fires ravaging the country, there was a barbeque ban all over the country. Burger King, who flame grills its burgers, is now launching âGrillsuranceâ. It guarantees Swedish people grilled hamburgers - even with a barbeque ban. The insurance entitles you to a flame grilled hamburger for every day there is a ban during the summer of 2019. The profit is donated to the Swedish Volunteer Fire Brigade, and Burger King doubles the contribution that comes from Its customers. Agency: INGO Stockholm.VIEW THE CONCEPT  Swedish burger chain introduces the worldâs first climate positive burger. In ACNEâs latest film for Max Burgers, the Swedish Burger chain introduces a new kind of burger. It has two buns and many other ingredients that you expect from the ones youâre used to eating, yet is completely different â thanks to it being climate positive. Max is known to champion a sustainable food model, and continues their journey by making everything on their menu climate positive, a feat that theyâre first in the world to succeed with. The agency Acne was in its turn given the task of packaging the message in a film, in order to build buzz around Maxâs ambitions and increase understanding of the climate issue that the food industry is facing. The film â suitably named âThe Burgerâ â introduces the burger and is part of a larger campaign that started on August 16th.VIEW THE SPOT |
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Forsman & Bodenfors, Stockholm has released this spot for apoteket.
DDB Stockholm has created this new Christmas spot for Elkjop
Stendahls have created this spot for Volvo Cars