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Seen and noted

H&M: Beyond The Rainbow

 TV & INTERACTIVE   SWEDEN    June 16, 2021 16:53 (Edited: June 17, 2021 02:53)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/353eb_0001.png&width=200Pride is more than a celebration, it's also a fight. Go Beyond the rainbow with us as we peel back the bright colours of Pride to reveal the true meaning of the rainbow flag and the stories that lie behind it.

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Volvo: Step Inside

 TV   SWEDEN    June 16, 2021 16:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F82370_0002.png&width=200Volvo Car Mobilitys shared mobility service M, provides direct access to cars as an alternative to private ownership. One year after the service went live and a growing number of new users,

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Lesnina: Three Swedes In Ikea

 TV   SWEDEN    June 05, 2021 14:08 (Edited: June 06, 2021 00:08)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fd9cb_0000.png&width=200Lesnina shows the Swedes how to sell furniture in Slovenia

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McDonald's Sweden: Open Your Door

 TV   SWEDEN    June 05, 2021 14:01
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F04a74_0001.png&width=200The pandemic has made it harder than ever for youths to enter the job market. And if that wasn't enough, the young generation has become the target for adults accusing them of being irresponsible and abnormally selfish. As one of Sweden’s biggest youth employers, McDonald's Sweden knows that these preconceptions are old news. For every young generation, new unflattering preconceptions occur, and through the years McDonald's Sweden has looked beyond these stereotypes and continued to give young people jobs and responsibility at young ages.

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St1: No Hot Dogs Only Low Prices

 OUTDOOR   SWEDEN    June 04, 2021 07:58
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJun%2Ftn_126906_1622731883_2.png&width=200Nordic gas station St1 is going against the grain. In their latest OOH campaign, they decided to promote all of their disadvantages, in order to explain their biggest advantage; their low price. The ad translates to: "No hot dogs. Only low prices"

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Sova: What Are You Really Sleeping On

 TV   SWEDEN    June 03, 2021 06:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F61dcd_0000.png&width=200SOVA is Swedens leading quality bed retailer. With their new campaign they want to highlight the fact that one in three Swedes sleep poorly, but few realize their bed is to blame. With our latest tv commercial we symbolically show people what actually could be lurking under the surface of their bed, all to strengthen the connection between sleep quality, and bed quality.

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NetOnNet: The Knight

 TV   SWEDEN    May 25, 2021 20:55 (Edited: May 26, 2021 06:55)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8d229_0002.png&width=200We all know everyday life can be complicated. But imagine being a vampire who can't pick up the kids during the daytime, a knight who feels lost in the modern world or a woman whose magnetic body constantly gets her into trouble. That's the story in Forsman & Bodenfors and F&B Dailys' new campaign for home electronic chain NetOnNet. Many people spend hours online searching for information, reading tests and reviews before deciding on which home electronics equipment to buy. But once the decision is taken, it should be easy to do the actual shopping.

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The Swedish Childhood Cancer Fund: The Business Coach

 TV   SWEDEN    May 13, 2021 10:51
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b1a5_0002.png&width=200LinkedIn campaign.To get more companies to support childhood cancer research we decided to let children affected by cancer make their own sales pitch. Nobody knows more about the importance of childhood cancer research than they do. In this film we get to follow Isabelle, the motivational speaker.

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The Swedish Childhood Cancer Fund: Telemarketer Of The Year

 TV   SWEDEN    May 06, 2021 08:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4e5df_0003.png&width=200LinkedIn campaign.To get more companies to support childhood cancer research we decided to let children affected by cancer make their own sales pitch. Nobody knows more about the importance of childhood cancer research than they do.
In a film on Youtube and LinkedIn, nine year old Eston calls one of Sweden's most prominent business people, "Poker" Wallenberg, to get him on board with the program.

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Swedish Chilhood Cancer Fund: Build A Snowman

 TV & RADIO   SWEDEN    April 30, 2021 07:45 (Edited: April 30, 2021 17:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/23e98_0000.png&width=200When August was six years old he was diagnosed with leukemia, the first sign was that he became extremely tired, he didn't even have the energy to play with friends. To tell this heartbreaking aspect of childhood cancer we made a small but significant change to the world famous song "Do You Want to Build a Snowman?". This time Anna sings the song to August, giving the lyrics a whole new meaning. The song to August was used in a radio commercial played on Swedish radio stations. The effect was incredible:

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Hedvig SE Insurance: You Long To Use

 TV   SWEDEN    April 13, 2021 06:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3b016_0000.png&width=200Hedvig Creative Department and Bacon have released this new spot for Hedvig, titled 'Insurance You Long To Use'.

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Sova: What Are You Really Sleeping On

 TV   SWEDEN    April 10, 2021 06:55
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F48488.png&width=200SOVA is Swedens leading quality bed retailer. With their new campaign they want to highlight the fact that one in three Swedes sleep poorly, but few realize their bed is to blame. With SOVAS latest tv commercial they symbolically show people what actually could be lurking under the surface of your bed, all to strengthen the connection between sleep quality, and bed quality.

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Jula: Home Made Love

 TV   SWEDEN    March 28, 2021 08:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F941fd_0000.png&width=200Jula is one of Sweden's biggest DIY companies. With their range of 15,000 products, low prices and the communicative concept ”Nothing can stop you now” they want to inspire more people to make their dreams come true. Even if it's as simple as just being seen by your partner again.

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Sova : The Cake Mattress

 PRINT   SWEDEN    March 25, 2021 14:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3a419.png&width=200To promote the grand opening of SOVAs new bed retail store, we created a print with a cut through mattress, that also looks like a piece of cake! Together with an inviting message and deals on beds and mattresses, it boosted sales and the stores opening.

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Talita: Call Girls

 AMBIENT   SWEDEN    March 20, 2021 15:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8111d_0002.png&width=200During 2020, men who buy sex have been under the microscope in Sweden, as a famous TV host was convicted for buying sex, and several Swedish brothels were raided by the police. But despite the great attention, we have missed the voices of the exploited women. That's why Talita a Swedish non-profit organization working with helping women out of prostitution launched 0939-1915, a new kind of call girl service where women who have been exploited in the sex trade can make their voices heard.

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Swedish Childhood Cancer Fund: Be A Boss

 PRINT   SWEDEN    March 19, 2021 07:23 (Edited: March 19, 2021 18:23)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Mar/tn_123349_1616073966_DAGSPRESS_BCF_BOSS_ENG.jpg&width=200We decided to let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Isabelle dresses up as a business woman, asking you to invest in a very important sponsor package.

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PLOQ: Foodfulness

 WEB FILM   SWEDEN    March 06, 2021 20:34
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0b43d_0000.png&width=200PLOQ is a new Swedish roadside restaurant focused on good food and taking it easy. In the latest youtube trueview ad, we let people experience the calmness of PLOQ by breathing with a baguette.

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Lunar Bank : Try A Bankage Trois

 PRINT   SWEDEN    March 04, 2021 22:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F1c568.png&width=200Lunar is a Nordic challenger bank for the modern age. They know you might want to try a new bank, but that you don’t necessarily want to leave your old one. And that’s exactly why we launched the new concept ”Bánkage à Trois”, a celebration of having more than one bank.

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Civil Rights Defenders: Congrats Dictators

 OUTDOOR & PRINT   SWEDEN    March 04, 2021 22:09 (Edited: March 05, 2021 09:09)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6ba65.png&width=200Congrats, dictators!This campaign congratulates dictator’s on winning elections that haven’t even taken place. Civil Rights Defenders, an international NGO advocating civil and political rights, raise awareness of rigged elections by turning the dictators of today into future versions of themselves. The campaign succeeded in exposing corruption, rigged elections and propaganda. A reality even worse than the accusations in the campaign, called 'Congrats, Dictators!'.

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Göteborg Film Festival: The Isolated Cinema

 INTERACTIVE   SWEDEN    March 01, 2021 23:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe0e1c_0001.png&width=200When the pandemic hit in 2020, the Gothenburg Film Festival was forced to close its theatres for the first time in over 40 years and let the festival go completely digital. When the festival theme "Social distances" was launched in the autumn of 2020, The Isolated Cinema was also launched on the lighthouse island of Pater Noster. The festival then challenged the world to apply for the only festival pass available...

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PLOQ: Out Of Time

 TV   SWEDEN    February 26, 2021 13:09
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F88eef_0000.png&width=200PLOQ is a new Swedish roadside restaurant focused on good food and taking it easy. In the latest youtube true view ad, we let the food itself do the talking.
After failing YouTube 5 second limit, the characters give up and then keep on talking about the impossibility of conveying all of PLOQ advantages is in only 5 seconds.

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SSF: Bad Passwords Spell Danger

 PRINT AND OUTDOOR   SWEDEN    February 26, 2021 07:32 (Edited: February 26, 2021 18:32)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Feb/tn_122724_1614243441_mom.jpg&width=200In Sweden, cybercrime is at an increase with hundreds of thousands falling victim every year. One of the easiest ways to prevent cyber crime is to have a strong password, and you'd think people would do all they can to protect themselves online. Well, it's actually quite the opposite. At least in Sweden. According to a report where Internetstiftelsen (The Swedish Internet Foundation) analyzed leaked passwords, people have really crappy passwords.

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Lunar Bank : Your Other Bank

 TV   SWEDEN    February 20, 2021 14:39 (Edited: February 21, 2021 01:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b7cac_0001.png&width=200Challenger bank Lunar launches a new campaign in Scandinavia. The campaign positions Lunar as "your other bank”" a modern bank you can sign up with without having to leave your old one. Or as Lunar calls it in this campaign- have a "Bankage a trois". Accompanied by a rewritten version of Plastic Bertrands 70's classic, "Ca Plane Pour Moi", the viewer gets to follow a somewhat different love story. The agency behind the campaign is Akestam Holst / NoA. All spots are directed by Filip Nilsson and produced by Pine. The music is rewritten and produced by Christian Olsson, a former member of the band Fibes, Oh Fibes!

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PornHub: Sexstainability

 WEB FILM   SWEDEN    January 27, 2021 13:46 (Edited: January 28, 2021 00:46)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/fb620_0000.png&width=200Pornhub, the premier online destination for adult entertainment, today announced the launch of "Sexstainability," a campaign to help save the environment. Starting today and running through the next 30 days, Pornhub will feature an entirely new channel of "Sexstainable" jerk off instruction (JOI) videos starring Pornhub models including Pornhub Brand Ambassadors Asa Akira and Kira Noir

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Generation Pep: Dance 10.000

 TV   SWEDEN    January 23, 2021 09:33
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b4c7_0003.png&width=200'Dance 10.000' is a global campaign created to inspire children and young people to move, while at the same time highlighting the problems and consequences of a sedentary lifestyle. With a unique music video featuring a choreographed dance with the 10.000 steps often referred to as the daily recommendation for physical activity, the campaign has already sparked positive conversations.

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Lenovo: Metal Reveiws

 TV   SWEDEN    January 14, 2021 22:50
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5f3c1_0001.png&width=200Many consumers turn to product reviews before buying a new gaming computer. In this ad campaign from Lenovo, computer reviews from industry sites The Verge and Manofmany are turned into metal songs. Sit back and listen to lyrics like “10th Gen Intel Core processors” and “attractive, yet plainly designed gaming laptop” before making a decision on whether a new Legion computer meet your needs.

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M: The Lift

 TV   SWEDEN    January 13, 2021 18:23 (Edited: January 14, 2021 05:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/b6705_0000.png&width=200In this sci-fi inspired film made by the Global Creative Consultancy ACNE, Volvo Car Mobility wants to inspire a new approach to cars. The dreamy result shows what could happen if more people were to share cars instead of owning them. Volvo Car Mobility's shared mobility service M, provides direct access to cars as an alternative to private ownership. app. One year after the service went live and a growing number of new users, M is now available in all major cities in Sweden. Now, Acne and M launches a brand campaign to generate even more interest for the service.

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Swedish Childhood Cancer Fund: Keep Cancer Away

 OUTDOOR   SWEDEN    December 18, 2020 06:31
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FDec%2Ftn_121078_1608216005_BCF_5_SERIE.jpg&width=200Childhood and Cancer Don't Belong Together. To promote the Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this Christmas edition, we get to see Molly pushing the word across billboards.On this billboard we even let Eston, 7, push cancer out of the frame. Childhood and cancer are two words that don't belong together.

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The Swedish Childhood Cancer Fund: The Sales Pitch

 TV & PRINT   SWEDEN    December 11, 2020 06:42 (Edited: December 11, 2020 17:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/65595_0001.png&width=200This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this webfilm for LinkedIn, nine year old Eston dresses up as a business man, asking you to skip the traditional Christmas gifts to staff end clients. He has a way more important idea in mind.

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Jula: The Toy

 TV   SWEDEN    December 09, 2020 13:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4b555_0000.png&width=200A boy's toy takes centre stage in this spot from Garbergs Sweden

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Swedish Childhood Cancer Fund: Great To Good

 PRINT   SWEDEN    December 02, 2020 17:33 (Edited: December 03, 2020 04:33)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Dec/tn_120704_1606896812_BCF_foretagssaljarna_BestAds.jpg&width=200This Christmas we let children affected by cancer make their own sales pitch to get companies to support childhood cancer research. In this print ad posted in Swedens biggest business paper, nine year old Eston dresses up as a business man, ready to take your company from ”great” to ”good”, not the other way around.

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Call Of Duty : Moment Of Truth

 INTERACTIVE   SWEDEN    December 02, 2020 07:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F72265_0001.png&width=200Gamers worldwide have been counting down the days to the release of the new Call of Duty: Black Ops Cold War. In Sweden, Activision decided to launch a local campaign aimed at those who enjoyed playing video games but didn't necessarily identify themselves as hardcore gamers.The game play takes place during the final years of the Cold War. An era where information was considered a vital asset, and polygraph tests were a common way to get hold of it. The Swedish advertising agency Stendahls came up with the idea of using famous artists and influencers, and putting them in a situation that most celebrities are familiar with Q&A sessions.

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Lidi Sweden: Think Outside The Post

 WEB FILM   SWEDEN    November 27, 2020 06:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0cd76.png&width=200With this creative optical illusion we broke the rules of Instagram, and made more people stop scrolling than ever before.When producing a digital campaign, the key is to stand out in order to create a "scroll-stopping-effect" Therefore, we decided to use optical illusions to literally stand out. We gave Lidls Swedish suppliers an opportunity to thank customers for choosing their products during the pandemic, following up on Lidl’s initiative to support vulnerable Swedish suppliers earlier this year by giving them a space on their shelves.
A hugely effective campaign in the busiest media out there.English Translation / Transcript / Headline
From Kalmar Bakery to you. A tasty bread.
and a huge thanks for the support in difficult times.

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Swedish Intellectual Property Office: Reaction Allergigue

 INTEGRATED   SWEDEN    November 25, 2020 09:49 (Edited: November 25, 2020 20:49)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a803f_0000.png&width=200Every year, knowingly or unknowingly, Swedes buy million of pirate goods. Products that have been manufactured under poor working conditions with neither your safety nor the environment in mind. Not cool! PRV (Swedish intellectual property office) wanted to draw attention to this. So, just in time for this year’s Christmas shopping they launched a new range of products, named after the risk you are taking when buying them.

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Lynx: Mr Lynx

 TV   SWEDEN    November 21, 2020 06:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3d672_0000.png&width=200M&C Saatchi, Stockholm has released this funny 'Mr Lynx' spot which celebrates 'good jeans'.

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Call of Duty: What if

 INTERACTIVE   SWEDEN    November 15, 2020 21:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F466c1_0003.png&width=200Console gamers are a massive audience yet extremely difficult to reach with traditional advertising. These are predominantly male, generation x and y's are cable cutters, 75% subscribing to a non-advertising service and a nearly 60% utilizing ad-blockers (source: Orvesto 2020). So how then do you advertise a console game such as the new "Call of Duty - Cold War" that launches today?

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Call Of Duty :Viking Helmet

 EXPERIENTAL   SWEDEN    November 12, 2020 06:50 (Edited: November 12, 2020 17:50)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Nov/tn_120125_1605099232_CoD-Meme-PR-ALL-Vikingahjälm-Eng.jpg&width=200During the Cold War, a Soviet invasion of the Nordic countries 
was never far away. Most young people of today are not well-informed of what the Cold War meant to the Nordics and what was at stake. These memes will lay the foundation for what the Cold War was a conflict between the West and the East and what the upcoming launch of Call of Duty: Black Ops Cold War 2020 will bring.

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Bye Bye Bicycle: Spotify Parenthesis

 DIRECT MARKETING   SWEDEN    November 12, 2020 06:29 (Edited: November 12, 2020 17:29)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f4659.png&width=200Indie sensation Bye Bye Bicycle wanted to announce their return to the music scene in style. So they renamed all their old stuff by adding a parenthesis to their song- and album titles announcing their comeback on Spotify. Turning their old and beloved songs into ads for the new EP.

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Volvo XC 40: City Safety

 TV   SWEDEN    November 10, 2020 14:06 (Edited: November 11, 2020 01:06)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8ffcf_0003.png&width=200"Streets belong to runners, pedestrians and cyclists" Volvo Cars claims in new campaign for the XC40. Cars should be safe for everyone, not only those inside them. That's the thought behind Volvo Cars' latest global campaign, once again with safety in focus. Developed together with creative collective Forsman & Bodenfors in Sweden, the campaign positions the award-winning compact city SUV, the Volvo XC40, as the ultimate city car. But not only because of its size, design and smart storage solutions but because of the City Safety System. With features like Pedestrian Detection, Cyclist Detection, and 360' Surround Camera, the campaign shows how the XC40 is designed to protect people both inside and outside of the car.

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Save The Children Sweden: Here & Now For The Future

 TV   SWEDEN    November 09, 2020 23:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6d7bb_0000.png&width=200Here and now, Save the Children Sweden are changing children's lives. We live in a troubled world with climate crisis, war and the current global pandemic. But there is hope. The children. By investing in the children, we pave the way for a brighter future. It’s time to build new, build right, to rethink. But it requires that we act together, here and now because saving the children is to save the world. Agency: B-Reel, Stockholm.

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