 |
Seen and noted
RFSU AB: The Sexth Sense People have sex toys - great - but they're not using them. Sex toys have lost their spark, and RFSU is reigniting them with sensual, audio-based user manuals produced with the audio erotica app OhCleo. The sexy manuals encourage the clueless and the curious to explore the full potential of their sex toys - and put them in an ear-ogenous zone while doing so. Studies show that people are having less and less sex. But they're not just sick of sex - they're bored of sex toys too. So when RFSU launched its new collection of sex toys, it was time to throw out the rule book on sex toys and bring sexy back. The campaign was developed together with RFSU's creative agency Valtech Radon. VIEW THE CONCEPT Non-Violence Project Foundation: Open Letter to Instagram Online hate speech is a challenge on all online platforms. It breeds bullying, harassment and has led young people into echo chambers that incite mental and physical violence and hate. Instagram, however, has long been able to go under the radar. The platform has 1 billion monthly active users and the biggest share of young users between 18 and 24 years of age (30%), more than Facebook and YouTube. Calling Instagram to act against growing online hate speech. To address the problem, NVPF has taken an unusual approach. The concept was developed by NORD DDB. VIEW THE OPEN LETTER CONCEPT VIEW THE WHAT IS IT CONCEPT VIEW THE GET INVOLVED CONCEPT  The key to Lidl's fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story for halloween Garbergs launched a new campaign portraying the unnecessary middlemen as scary zombies not quite reaching Lidls products. VIEW THE SPOT Sova: Sleepexpert SOVA is the number one marketplace for quality beds in Sweden. In multiple short YouTube films they promoted visiting their stores instead of ordering online. The reason being that even a great quality bed might not be the best bed for you. With SOVA, you get the expertise to find the best bed suited to your needs. VIEW THE SPOT VIEW OUTDOOR Eton Shirts: The Index Shirts Eton Shirts and Valtech Radon want to raise brand awareness in the American market and inspire people to dress sharply despite market situations by creating a limited-edition Index Shirt with a price connected to the NASDAQ Index. In light of the recent fluctuating markets, Eton Shirts and Valtech Radon have developed The Index Shirt, an exclusive custom-made limited-edition shirt with a dynamic price that is updated every five minutes on trading days. The shirt also features embroidered symbols of the bull and the bear â well-known symbols of optimism and pessimism, reflecting the stock market's outlook for highs and lows. A limited-edition of The Index Shirt will be available from November 16, 2022, exclusively online.VIEW THE CONCEPT Minecraft: Building A Better World Mangroves are super trees that do so much for us and our world like sucking up and storing carbon from our air, protecting us from storms, and filtering pollution out of the ocean. But mangroves have a PR problem: unlike better-known environmental causes such as coral reefs and kelp forests, most people have never even heard of them. Enter Minecraft: Mojang Studios, the Swedish developer who created the game, wanted to turn Minecraft enthusiasts into mangrove enthusiasts. Using the stage of the best-selling video game of all time, they created Rooted Together, the first-ever documentary nature film shot half in the real world and half inside the game of Minecraft. VIEW THE CONCEPT  With a bit of magical realism, subtle sound design, and poetic images, this work aims to capture the excitement of betting on horses. In the film, produced by Bacon, we meet a woman connecting to her deepest longings through an encounter with a horse. It's a rare occasion for Cannes Lions GP winner (Under Armour/Rule yourself) Martin de Thurah to work in Scandinavia. Then, equally rare is this kind of emotional script for a betting company. The advertiser ATG is a local super brand in Sweden.VIEW THE SPOT  The campaign has been created for running footwear and apparel company Craft, who now releases the Ultimate Guide to Running in a book format. The book is a 240-page long coffee table book with a preface by legendary long-distance runner Tommy "Rivs" Puzey. Beautiful to look at with a high-end design, the book only contains two phrases: Left foot. Right foot. The running world is flooded by books and magazines promoting different truths, ironically turning something as beautifully simple as running into something complicated. VIEW THE SPOT  Sweden welcomes you through a chilling audio story by renowned author John Ajvide Lindqvist! The twist? You can only take part of it in the Swedish forest. Get ready for a truly unique experience if you dare.VIEW THE SPOT  Lakerol, a Swedish pastille brand owned by European candy giant Cloetta, was introduced in 1909 and has been internationally celebrated for its comedic commercials over the years. The brand concept "Makes people talk" has been widely known on the Nordic market for almost 30 years and shows how the pastilles turn anyone into a confident and persuading speaker. In a new Nordic campaign made, they have taken a stab at the beloved and iconic Hollywood power speeches.VIEW THE TALK SPOT VIEW THE ME SPOT VIEW THE HORSE SPOT  SOVA is the number one marketplace for quality beds in Sweden. To promote their top notch deal we dramatized the fact that the mattress is the topping of the bed by taking visual inspiration from other toppings. VIEW OUTDOOR  With the concept "Everybody can win, YOU can win" first launched in 2018 the overall goal has been to establish the game Harry as synonym with winning big. If you for example notice someone with a spectacular new car, an expensive ring, or shiny new teeth it MUST be because of Harry. All in all, it has been running 17 different ads on the concept based on the ridiculously simple question and answer: "Harry ?Harry!" earning the product from Swedish company ATG huge recognition and increasing sales. The film is directed by TRAKTOR and produced by Swedish production company Giants and Toys. VIEW THE SPOT  No action heroes, no truck towers, no epic splits the latest campaign is a completely new way for Volvo Trucks to showcase its flagship product Volvo FH. This time, we see an impossible love affair unfold. Fuel efficiency and driving pleasure are seen as two opposites among truck drivers. Simply put, you can't have both. But with Volvo FH with ISave finally fun meets efficiency. VIEW THE SPOT  In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood (Barn) and Cancer in various ways. This time we created a series of billboards that are visually integrated with the walls of the Swedish subway system.The Swedish Childhood Cancer Fund is the single largest financial supporter of childhood cancer research in Sweden. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR  Visma Spcs is a Swedish company providing innovative tech solutions that make running a business fun and easy. This includes things like bookkeeping, invoicing, and payroll processing. Their communication concept ''Make it a Business'' has one goal and purpose - to inspire people to start more companies based on their passion. Agency: anr+1 VIEW THE BUBBLE WRAP SPOT VIEW THE BEARD SPOT  Jula is one of Sweden's biggest DIY companies. With their communicative concept ''Nothing can stop you now'' they want to inspire more people to make their dreams come true. The song ''Nothings gonna stop us now'' is Julas long term theme, always adapted to be an integrated part of the ideas. Agency: Garbergs VIEW THE FIRST SPOT VIEW THE SECOND SPOT  The latest move in the sex toy cheating scandal. The cheating controversy rocking the chess world just took a new turn. Nordic contraception and pleasure brand RFSU has joined the game with a campaign that returns the butt plug to its rightful position the hero. It's not often that the mainstream world of sports shines the spotlight on chess, but allegations of a cheating scandal centered around sex toys have turned this into one of the most bizarre sports scandals in recent memory. VIEW THE AD VIEW 1 OUTDOOR VIEW 2 OUTDOOR VIEW 3 OUTDOOR VIEW 4 OUTDOOR  We all know someone who has been diagnosed with cancer. A friend, a mum, a sister or maybe even yourself. This year we let the women who have been diagnosed with breast cancer tell their stories. Because they deserve to be heard and we deserve to hear their stories. VIEW THE SUPPORT SPOT VIEW THE JOSEPHINE SPOT VIEW THE ANASTASIA SPOT VIEW THE MATHILDA SPOT  In the concept "Childhood and Cancer Don't Belong Together" we are graphically separating the words Childhood and Cancer in various ways. This time we developed an interactive billboard integrated with the Swedish payment system Swish. On the billboard, Maja is struggling to push away the word Cancer. When you give a gift, you also give Maja the strength to push away the word Cancer.The Swedsh Childhood Cancer Fund is the single largest financial supporter of childhood cancer research in Sweden. Despite a common belief, they act completely without support from the state, municipality, and region, making gifts from people and companies vital. VIEW OUTDOOR  Nordics largest tech retailer Elkjøp Nordic has teamed up with Minecraft to take the popular gaming mechanics into the real world. The initiative aims to highlight the importance of recycling e-waste as well as contributing to real action. To produce electronics like a phone or a computer requires extracting valuable minerals and metals from our natural resources, and the world is running out of them. Recycling these electronics and the materials inside is a great solution for a more sustainable industry, yet most of us have old or obsolete electronics with precious materials inside that lie forgotten in drawers and basements. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Lenovo Yoga Slim 7 Pro X: The New Nudes By Lenovo What do you get when you combine unfiltered beauty, classical art studies and modern technology? A masterpiece we'd like to call The New Nude! Beatrice Reiman, Julia Sofia Aastrup, Benjamin Peltonen and Martine Halvorsen became a source of inspiration for artists who created beautiful interpretations of her unfiltered shapes on Lenovo Yoga Slim 7 Pros.Agency: BBDO Nordics VIEW THE SWEDEN SPOT VIEW THE DENMARK SPOT VIEW THE FINLAND SPOT VIEW THE NORWAY SPOT Google DIsney: Star Wars Date Night For Rebels Google Chromebook, in collaboration with the launch of the exciting new Disney Star Wars series 'Andor',coming to Disney September 21st with a three-episode premiere, has launched a new creative campaign to highlight the laptop as the most unexpectedly powerful. Working with creative agency, B-Reel Stockholm, the campaign tells the story of rebels those who fight to save the galaxy and those who choose a smarter and more exciting laptop to help them solve life's little problemsVIEW THE SPOT The Gothenburg Book Fair: Hope Signs The Gothenburg Book Fair the largest cultural event in the Nordics has the Climate Crisis as its theme this year. To illustrate the power of literature, the Gothenburg Book Fair has asked some of our most acclaimed authors to write protest signs for the climate. The signs are available in a digital library where everyone can borrow the words of some of the great authors of our time, to respond to the greatest challenge of our time. The advertising agency NORD DDB is behind the campaign. Literature has a unique ability to upset, touch and inspire us. In response to the climate crisis, the Gothenburg Book Fair has asked about fifty distinguished authors from around the globe to write their own protest signs in favor of the climate - also called Hope Signs and make them available for anyone to use.VIEW THE CONCEPT  The key to Lidl's fresh fruits and vegetables is that they avoid unnecessary middlemen between the farm and the store. To visualize this story, Garbergs have launched a new campaign for tv and digital. In the film we get to see how a farmer uses acrobatic dance moves and parkour in order to bring a box of fresh apples safely to a Lidl store. VIEW THE SPOT  Swedish home appliance brand Electrolux wants to inspire consumers to break the pattern and take better care of their clothes in their new global campaign by Forsman & Bodenfors. To demonstrate that used clothes still have value, Electrolux collaborated with Swedish fashion designer duo, Rave Review, to create a unique collection made from discarded clothing from the world's second largest garment graveyard - The Atacama Desert. VIEW THE SPOT  Electric vehicles have boomed and are often viewed as completely sustainable, however even electric vehicles have emissions that are hidden in the production phase. Now, a truly fossil free vehicle is looking possible. The Swedish electric motorcycle manufacturer CAKE and the European energy company Vattenfall have been united in their purpose of a fossil free future, to face this challenge together. CAKE has a mission to reach a fossil free society and produces motorcycles that are fully electric and emissions free when used. Now, CAKE, together with expertise from Vattenfall, is aiming to make their popular off-road motorcycle Kalk OR truly fossil free VIEW THE SPOT VIEW THE 45 sec SPOT VIEW THE 15 sec SPOT SOVA: The flowerbeds Are Coming to an End SOVA is the number one marketplace for quality beds in Sweden. To promote their summer sales they jacked into the number 1 summer trend, tending your flowerbed. Now the sale is ending, represented by a shovel removing the flowerbeds, literally! Agency: Garbergs VIEW THE AD  Great news can still be fake news. Just because you like what you see/read, doesn't make it true. In a new ad campaign Nordic energy company St1 takes an amusing stand in the war against fake news. The print ad shows real Google reviews giving the staff at St1 great praise, the only problem is that they don't have any staff. All their stations are ''unmanned''. In fact, they have nothing to offer other than great prices.Agency: Garbergs VIEW THE AD  No one does it better than kids. The way they master The Art of Comfort in every angle of life. Welcome into our world of play, where fun and comfort lead the way. We've got garments for every adventure. VIEW THE SPOT  Gender equal companies are usually more profitable. Still most Swedish companies have more men than women in leadership roles. Vinge, one of largest business law firms in the Nordics, wants to do something about this. Last year the Swedish law firm helped clients with mergers and acquisitions worth 52 billion EUR. In this process they inspect all legal matters and assets of the company that their clients are buying or doing a merger with. It's called due diligence. VIEW THE SPOT  SOVA is the number one marketplace for quality beds in Sweden. To promote their summer sales they jacked into the number 1 summer trend, tending your flowerbed.VIEW THE AD  Lidl is the first nationwide food chain in Sweden to stop transporting fruit and vegetables by air. This was communicated with a tongue in cheek print ad, created in the evolutionary style of Darwin himself showing the latest ambiguous specimen to loose its ability to fly. VIEW THE AD  Nordic gas station St1 is going against the grain. In their latest campaign via Garbergs, they're letting the silence do the talking! At their unmanned gas stations we dramatize all their lack of benefits other than one, the price. Resulting in awkward silence.VIEW THE SPOT  When the war in Ukraine unfortunately has become part of everyday life and this summer's Out of office replies take over the inbox, Better Shelter would like to remind you to continue to support Ukraine.VIEW THE AD  Bart Timmer has drected this new spot for World of Warcraft titled, 'The Tavern' created via INGO Stockholm.VIEW THE SPOT Blankspot: Forza Football Cards Of Qatar Thousands of migrant workers have died or been injured while preparing Qatar for the 2022 FIFA World Cup. Four months before it begins, a new series of football cards highlight the humans behind the numbers and tell their heartbreaking stories. Cards of Qatar is a collaborative project between the journalistic platform Blankspot, the app Forza Football and creative agency Forsman & Bodenfors. At first glance, everything from the portraits, the glossy surface, and the packaging creates the impression of authentic football cards. But at a closer look, the portraits and stories belong to migrant workers in Qatar, each with an unfiltered story of injuries or premature death. VIEW THE CONCEPT  For the past couple of years, interest in boating have been booming in Sweden, partly due to the pandemic. Unfortunately, boating season is also the peak season for drowning accidents, and often alcohol is involved. Drinking alcohol at sea is dangerous. Intoxication impairs judgement, reaction and coordination, which increases the risk of a serious accident. More than every second person who dies in boating accidents has alcohol in their blood, according to the Swedish Transport Agency. That is why Don't drink and boat is the message to the Swedes this summer. VIEW THE SPOT  Don't let the inflation change your meal. Foodprices are soaring across Europe and the for the people of Sweden inflation is at an all time high. Lidl wanted to show people that they didn't have to settle for less if they instead chose Lidls own, cheaper and more reliable brands. This was done by photographing famous dishes without the main and most expensive ingredient. In this case, the Swedish tradition of "Chicken taco Friday".Agency: Garbergs VIEW THE AD |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Forumist have created this spot for Peroni
OKTO has released this 'Not Delivered' spot for Sweden for UNHCR.