 |
Seen and noted
 Fahrenheit DDB launches Peruvian retailer Oechsle's latest campaign supporting cinemas. Two years since the Pandemic started, theatres in Peru still have capacity restrictions. 35% of the seats remain empty, which means 35% of unsold tickets. Therefore, Oechsle, one of the biggest retailers in Peru, decided to help the theatres by buying the unsold tickets to sit its Mannequins in the restricted seats and show its collections in an unusual way. VIEW OUTDOOR  In Cusco, a city that lives from tourism, artisans were among the most affected by the pandemic. Cusquena, Peru's flagship beer brand, together with Publicis Worldwide Peru; created a new landmark to attract tourists: The Impossible Hug, a statue that represents the embrace that all Peruvians wanted to give each other in times of social distancing and that, without a doubt, every tourist will want to take home. Based on the two malts used for Double Malt and the claim of the campaign "made of impossible", Publicis Worldwide Peru and Cusquena decided to do something that seemed impossible in times of social distancing.VIEW OUTDOOR  Peru is recognized as one of the best tourist destinations in the world, but despite the multiple global awards that Peruvian gastronomy has such as being chosen 9 times in the last 10 years as the best culinary destination in the world, having the best chef women in the world or have two restaurants in the global top ten; There are no restaurants with a Michelin star in the country since the gastronomic guide does not operate in Peru. But Michelin not only makes its gastronomic guide, but it also manufactures tires and in Peru, there is an infinity of Michelin tire stores. VIEW OUTDOOR  With the aim to raise awareness about the importance of not drinking alcohol when driving, ''Drinks lie'' campaign was created by Hyundai and Arena by Havas, and it is composed of graphics that reflect the effect that occurs when driving under the influence of alcohol. This is how Drinks lie's campaign was born, a powerful campaign that found a graphic resource that has a lying effect by seeing things through the glass. In the graphics, this effect produces remoteness, such as the perception that a person may have when driving under the influence of alcohol. This campaign is part of the social responsibility communication that Hyundai carries out, in this case, it addressed a problem that unfortunately is still current in Peru and many other countries around the world.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD AB inBev: Shed Skins One of the fastest growing industries in the world of entertainment is gaming. However, there is a latent problem that has been going on for years and still needs solutions: female hypersexualization in games. The female avatars present in gaming tend to have large busts, short skirts and few clothes, something that bothers, especially, the new generations. For this reason, Backus-ABinBev together with Ogilvy Peru created ''Shed skin'', an initiative that seeks to give young gamers a voice in relation to their participation in the industry. To achieve this, they worked on Core, a free-to-use platform in which each user can intervene with their avatar, their world, and their skin. And, together with young gamers and specialized designers, they co-created new skins far from hypersexualization and more aligned with real tastes.VIEW THE CONCEPT  Every year, more than 1 million trees are indiscriminately felled in the Peruvian Amazon, which is equivalent to 800,000 professional soccer stadiums, because of the aguaje harvest. This fruit, which stands out for having a high content of vitamin A, grows on palm trees that are usually up to 35 meters high, making it very difficult to reach. That is why cutting down trees is considered the fastest way to get to the fruit. Therefore, Ogilvy Peru devised "Vertical Bike", the first creative solution that simplifies the harvest of aguaje and avoids cutting down trees, contributing significantly to protecting the ecosystem.Agency: Ogilvy Peru. VIEW OUTDOOR  Peruvians usually take the easter holidays to travel. Many prefer to go abroad even though in Peru we have so much to discover. That is why we created this campaign to encourage Jeep fans to escape and live their own adventure, but within the country.Agency: Mood Agencia Integral VIEW THE COAST AD VIEW THE MOUNTAINS AD VIEW THE JUNGLE AD  FC Home & Deco and Wunderman Thompson Lima present a design innovation that adapts to increasing rates of divorce and flat-sharing among young people. This new modular range of furniture divides in two, encouraging friendlier splitting of belongings between partners and friends. The pandemic has accelerated already existing changes in how we are living - as well as who with, and for how long. Many countries have seen huge rises in divorce rates since 2020, including an incredible 35% increase in Argentina. VIEW THE SPOT Larco Museum / The League Against Cancer: Touch Your Ancestors' For the first time in history, a Peruvian museum allowed visitors to touch its most emblematic pieces, with more than 1500 years of antiquity: ancient ceramics in the shape of male genitalia. The never-before-seen action seeks to grab the attention of all media, but above all to save lives. Larco Museum (Lima-Peru), one of the top museums in the world according to Trip Advisor, preserves the most important collection of erotic 'Huacos' in the countryâsculpted even before the Incas-and just like any museum in the world: forbidden to touch. On the other hand, in Peru, more than 10 thousand cases of prostate, testicular and penile cancer were detected in the last year; a historic record that unfortunately hadnât been a topic of conversation on social networks or mass media, and that could decrease in the coming years just by educating the population on self-examinations and having regular check-ups. Due to this alarming figure, Larco Museum joins in alliance with Liga Contra el Cancer and Fahrenheit DDB Peru to take art to second base: the fight against cancer.VIEW THE OUTDOOR  Many wild animals captured in the Amazon are used as pets due to illegal trafficking, a problem that has affected the country for several years. In Peru, 320 species are threatened and 88 of them are in danger of extinction. For this reason, on World Wildlife Day, we make Peruvians aware of this situation to start a change.Agency: Ariadna Communications Group VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  In order to draw attention to the launch of its new workwear collection, the brand challenged the agency Stream and Tough Guy to create a communication campaign for Europe. Thus, the "Risky Advertising for Safety Workwear" campaign was born. An admittedly risky campaign, which manages to associate three well-known international names with the TOWORKFOR brand. How? Turning them into questions: "WILL SMITH?"; "WESLEY SNIPES?" and "CAN TOM CRUISE?" are the three enigmatic questions present in an outdoor, print and digital campaign - the names contained in the questions and the brand name are clearly visible for easy association. VIEW THE WILL SMITH SPOT VIEW THE WESLEY SNIPES SPOT VIEW THE TOM CRUISE SPOT Ricocan & Ricocat: I'm Your Daddy Paternity and soccer have a lot in common...think about it, when you beat a rival several times you became his/her "daddy" and when you adopt... yes! you're a "daddy" too, so to help rising pet adoptions in Peru we hacked the Copa America 2021 and offered all Peruvians fans the opportunity of their life: To became daddies of the best superstars of the continent not by defeating them in a match, but by adopting them.Agency: TBWA VIEW THE CONCEPT  To reduce the prevalence of skin cancer and encourage the continued use of sunscreen, Havas Group Peru and the League Against Cancer launch "Solar Octagons". Solar Octagons presents various situations in which the sun is the protagonist and, at the same time, two octagons warning of the risk of exposure to it without sunscreen. The campaign was launched on January 6 and will be valid for two months, it will have pieces on TV, digital, OOH, and BTL that will take place on the main beaches.VIEW THE BEACH SPOT VIEW THE CITY SPOT VIEW THE MOUNTAIN SPOT VIEW THE FIELD SPOT  The excess of alcohol drinking has many issues in our society. Fights, accidents, and car crash for instance. There have been several pieces of advertising regarding these issues, but in Peru, no one seems to care about this at all. The thing is, that there is another issue that happened while under the effect of alcohol, but only in men. According to the Ministry of Woman, 62.8% of the cases of violence against woman happened while the male abuser was under the effect of excessive alcohol. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR  Real Plaza is the largest mall chain in Peru, with more than 20 malls nationwide. Today these are considerate as new public spaces in the city: here, families spend quality time. That's why the brand purpose is spreading happiness to all families, cultivating tolerance, understanding and freedom of choice. This is a Christmas story that builds on the brand territory and, in a season full of sales and discounts, seeks to connect with their audience through emotion.Agency: Fahrenheit DDB VIEW THE SPOT  In soccer, pool diving is the act of faking a foul by plunging into the ground dramatically as if it were a swimming pool. So to communicate that South American Qualifiers were back this summer, we looked for those players that like to pool dive in diverse styles.Agency: Media Networks VIEW THE SPOT League Against Cancer: The League Among All Leagues The League Against Cancer came to VMLY&R with a problem. last years lockdown put them almost on bankruptcy. They needed exposure and everyone to talk about their National Fundraising which was going to be fully digital since they can't go out to the streets. The agency realised a something: there are many leagues in the world with a lot of attention - The Champions League, the NFL, the MLB, the Premiere League. So the brand did what happens in any league - convince a famous football player to place a story claiming that he was about to change to a new league in Peru. After the media talked about it, he told everyone that he was going to play for the League Against Cancer. Influencers joined, made their teams and got volunteers as well as donations.VIEW THE CONCEPT  It doesn't matter that bacteria is microscopic, because when you sneeze, truth is that you can't see anything; that's a universal insight, unless you want your eyes to pop out. But there is no need to worry, because we have a new spray that can kill everything that you didn't seeAgency: VMLY&R, Peru VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  Nobody appreciates what they have until they lose it.Christmas returns with everything "not so magical", but this time, nothing can prevent us from enjoying it. VMLY&R, Peru VIEW THE SPOT Mike's:Change The Bitter For Sweet Mikes and Ogilvy Peru launched the campaign "Change the bitter for the sweet" to inspire young people to see life from a positive angle.As part of this campaign, Ogilvy Peru designed "Los Graffitis Dulces" (The sweetest graffitis) an initiative that managed to transform vandalism into urban art thanks to renowned local graffiti artists such as Cake, Fiasco and Ilustronauta. VIEW OUTDOOR  Due to the language barrier, around 3 million Peruvian K-Pop fans sing Korean songs by phonetics. A mind-blowing fact we had to take advantage of at the Peruvian Cancer Foundation. So, we used these wrong lyrics as donation phrases that quickly, and for the very first time, made our fundraising a trend on Tiktok.Agency: Fahrenheit DDB PLAY THE SPOT FPC Peruvian Cancer Foundation: Ruining Lyrics to Help Due to the language barrier, around 3 million Peruvian K-Pop fans sing Korean songs by phonetics. A mind-blowing fact we had to take advantage of at the Peruvian Cancer Foundation. So, we used these wrong lyrics as donation phrases that quickly, and for the very first time, made our fundraising a trend on Tiktok.VIEW THE CONCEPT Ford Regresen: Autocinemas How can we probe this is a comfortable SUV? Specially when a 15 minute test drive is not enough. That's why we decided to bring back Drive in Cinemas to a country that hasn't seen one in 31 years.If you can last an entire movie in a Ford Escape.then it must be comfortable.VIEW THE SPOT  This August 30 was the day of the disappeared, and due to the pandemic they stopped talking about the problem.Latin America is the region with the most disappeared in the world, there are many cases, many broken families that still keep their struggle intact. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Peruvian Cancer Foundation: 52 Cancer Stories A day Cancer is the number one cause of death in Peru. But this disease is being overshadowed by the pandemic. So how do we get people to look at this problem again? We overran the place they are staring all day long: Instagram.VIEW THE CONCEPT  Film advertisement created by Monday Creative Team and the Crehana creative in-house team, for the Crehana's regional campaign, within the category: Education.VIEW THE SPOT Peruvian Cancer Foundation: Put Your Heart In It Every year the Peruvian Cancer Foundation organises a fundraiser named Put Your Heart Into It (Ponle Corazon). Since 2020 it migrated to digital, but there was a problem - only 13% of their digital volunteers were young men. That's why this year they've decided to take their main icon to a whole new world and launch a 'Put Your Heart In Your ID', a campaign aimed at the gaming community. In gaming, a team is recognised when their members share the same characters. So, when the most important gamers in Peru added a heart to their nickname, the entire community thought a new team was forming. But the real message was released at a press conference during Lima Games WeekVIEW THE CONCEPT Ikea : Repurposeful Instructions IKEA's commitment to sustainability comes full circle with the launch of Repurposeful Instructions a collection of 12 creative ideas using IKEA's iconic assembly instructions that show how to upcycle some of its popular products and help breathe new life into old furniture that might otherwise end up in the landfill. Using IKEA's Repurposeful Instructions, Canadians can turn an IVAR cabinet into a beehive, or FRAKTA shopping bags into a hanging garden. Repurposeful Instructions, available for download at IKEA.ca/Repurposeful, is yet another IKEA idea to make it easy for the many Canadians to live more sustainably VIEW THE CONCEPT  49% of people in LATAM always think of giving âclichéâ to women. Especially on special dates such as Mother's Day or Valentine's Day. Who better than Baileys to break this tradition and become the infallible gift, so that you never fail.VIEW THE ROSES AD VIEW THE TEDDY AD  In these times, having a break is more difficult than before. "Get your break back" is a campaign to recover lost moments of rest in various situations.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  For World Bicycle Day, we created this campaign honoring all styles of cyclists within our McDonald's world, where everyone is welcome.VIEW THE FIRST AD VIEW THE SEOND AD VIEW THE THIRD AD VIEW THE FOURTH AD VIEW THE FIFTH AD  A celebration of the fusion and mixing of Peru, inviting diverse people to sit at the table. That is the spirit of McCann Lima's latest work for Inca Kola, the authentic drink of the Peruvian people VIEW THE SPOT Andea : AWA Project Water is a vital resource and not everyone get it in the same way. This week we celebrate World Water Day and Andea & Fahrenheit DDB, Lima also celebrate the launch of AWA, a project that seeks to decontaminate rivers for those who depend on untreated water, relying on an ancient custom: washing clothes in rivers.VIEW OUTDOOR  In order to fight Covid-19, the Peruvian NGO Perú Te Quiero ("Peru I love you") brought 3 local dead celebrities back to life using deepfake. One of the videos shows Grand Admiral Miguel Grau, the greatest Peruvian hero of all time, who invites people to question their values as a nation under the premise: "Don't join me yet, there will be time for that". Chabuca Granda, the most famous Peruvian singer and songwriter of all time, shares prevention tips against the virus and inspires the country to return to its place of greatness. Finally, Daniel Peredo, the most famous Peruvian sports announcer of all time, stands on top of the Lima's National Stadium Tower to ask Peruvians to leave the stands and take an active stance against the virus. Real pictures and original videos and sets were recreated, with the use of actors who performed exactly like the original characters in their ambients. The faces of these characters were "applied" over those actors faces with deepfake. The voices of the characters were performed by expert voice actors who perfectly imitated their timbres.VIEW THE DANIEL SPOT VIEW THE MIGUEL SPOT VIEW THE CHABUCA SPOT  A few days before the end of the year, the agency Boost, with the help of LIMA EXPRESA, worked on a road prevention campaign to raise public awareness during these holidays.Taking as a starting point the unfortunate fact that on dates such as Christmas and New Year's Day the number of vehicular incidents increases leaving fatalities throughout the country. The creative agency appealed to the most common custom of the end of the year: the new year's resolutions. Through visuals we sought to deliver a strong message, giving to understand that the most important goal of this new year is to arrive home healthy, respecting the road safety measures.VIEW THE AD  The South American Qualifiers for the next World Cup have begun in the midst of extremely difficult times, but when is it a good time? On this keynote, Cristal Beer and VMLY&R Peru launched this new campaign to show, once again, their commitment to the National Soccer Team, to the fans and to the country, keeping their promise to unite all Peruvians in one same sentiment. Featuring local rapper A.C.O. VIEW THE SPOT  Circus Grey, Peru has released this humorous campaign featuring peruvian actresses Patricia Portocarrero, Leslie Stewart, Ebelin Ortiz, and Anaà Padilla for League Against Cancer.VIEW THE LESLIES'S SPOT VIEW THE ANAI'S SPOT VIEW THE EBELIN'S SPOT VIEW THE PATRICIA SPOT  Bolivar Colours and Black is a detergent that bring back and intensifies the color of dark clothes and we wanted to show it in a way no other detergent brand had made it before: By showing no clothes at all, but their shadows.VIEW THE FLOOR AD VIEW THE WALL AD VIEW THEWINDOW AD  "Hello. I need a lunch for a Burger King restaurant." This call may surprise anyone and is what has been happening in the capital of Peru thanks to "Delivery a Burger King" campaign, an idea developed by McCann Worldgroup Lima for this brand which consisted of asking for a delivery service to its restaurants from several local entrepreneurs that are in the same business. Thus, each worker of Burger King had the opportunity to choose a Peruvian dish of their preference within a menu of three options characterized by being "bien taypal" (âa big mealâ) VIEW OUTDOOR |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Print campaign for premium paints American Colors.