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Seen and noted
 Our print campaign celebrates Credit Report's 60th anniversary and highlights its history as a leading source of business information for B2B companies. For six decades, they have provided reliable data that allows companies to make decisions and close credit transactions with confidence.VIEW THE 2 ADS  In Peru, successful entrepreneurs are called kings. That is why every day we hear of the emergence of a potato king, chicken king, egg king or sweet potato king.Under this finding, Los Reyes del Progreso was born to offer MiBanco's Khuska Emprendo service, aimed at small and medium-sized entrepreneurs seeking to expand their business.VIEW THE AD  Zavalita Brand Building, together with Makaco Post, one of the leading post-production studios in Peru, has launched its first campaign entirely produced with artificial intelligence. VIEW THE SPOT  Is it possible to create a campaign that only color blind people can see?Yes!! Burger King, the brand that celebrates the uniqueness of people, commemorated World Colorblindness Day by launching a promotion that only those with this visual condition can see. VIEW OUTDOOR  Starbucks launched its new seasonal Halloween drink named "Spooky."For this reason, we created this audiovisual piece that was launched in several countries in the region such as Peru, El Salvador, Costa Rica, Dominican Republic, Bolivia and Guatemala.This sweet nightmare brings animated characters to life that immerse us in a fantastic story. VIEW THE SPOT  Publicis Peru, one of the most renowned agencies in the industry, has brought to life âThe Big Hack,â a campaign that amplifies the voices and creativity of children and young people across all McDonaldâs ads to promote Gran DÃa, a day of solidarity in which 100% of Big Mac sales are directed to helping Ronald McDonald House and SOS Childrenâs Villages Peru. On November 22, all McDonaldâs locations across the country will dedicate Big Mac sales to these charitable causes. VIEW OUTDOOR PlazaVea: The Kimberly Price In collaboration with PlazaVea, the largest supermarket chain in Peru, Fahrenheit DDB created this campaign to rally national support for Kimberly GarcÃa, one of Peruâs top athletes in racewalking. The idea was to boost awareness of Kimberlyâs Paris 2024 competition by offering selected products - TVs, smartphones, and refrigerators - at a price matching her competition number: 146.VIEW THE CONCEPT  Who hasnât felt that "horror" when something happens to your car?It doesnât matter what the reason is: a broken windshield, a small collision, or a flat tire. Itâs like a nightmare where you canât escape the fear.But hereâs the good news: with the MiGAC app, those moments of panic are nothing more than mere scares. Youâll have the support you need to keep your car in good hands, without losing your calm. VIEW THE 2 ADS  Who hasnât experienced âhorror nightsâ due to the flu?We've all been thereâthe body aches, the fever that keeps you up all night, and that feeling of total helplessness. It's like a battle between you and your own body, and the flu always seems to win.VIEW THE AD  Halloween, the night of the spirits and the dead, is celebrated every October 31, in which scaring is the goal. Over the years, iconic characters such as Jason Voorhees, Michael Myers and Chucky have emerged, known for their ability to get anywhere with unique skills. But an intriguing question arises: how do they manage to appear everywhere?VIEW THE 3 ADS 360 Energy Drink: Drink ZzZtreaming OPPORTUNITYAll gamers have a common enemy, that attacks noobs and pros, no matter where or what they're playing, and prevents them from enjoying more hours of gaming: fatigueti VIEW THE CONCEPT PetPace: Animal Alerts Earthquakes have a devastating impact on communities and their livelihoods worldwide. Peru is a known seismic zone, due to its location along the Pacific Ring of Fire. While the most sophisticated technology canât predict earthquakes, scientific evidence shows that animals could. Animals such as dogs behave abnormally before earthquakes, as their heightened senses can pick up on pre-seismic phenomena. Previous approaches to monitoring animals in the wild for earthquake forecasting have failed due to outdated and invasive technology. There is an urgent need for a simple method that prioritizes animal health. Designed with the comfort of dogs in mind, the PetPace smart collar uses electrode-free non-invasive sensors. PetPace uses proprietary AI algorithms to analyze data and create comprehensive health reports.VIEW THE CONCEPT  Exploring is part of a Jeep's driver life. Finding new paths, new landscapes, new adventures charges us with energy and makes us fall more and more in love with off-road life.But just as we never stop finding new destinations, there are places that we absolutely have to visit to ensure a long and exciting life.VIEW THE 3 ADS  September: A month of fire and oblivion.Flames devour our forests, and the indifference of political leaders fuels the fire. Mismanagement and destructive practices have turned September into a month of tragedy for our region."Indifference is consuming us" is a desperate cry, a call to action to awaken a sleeping world. It's time for governments and society to realize the environmental crisis we are living through.VIEW THE 3 ADS  We show what some of the world's noisiest cities would sound like if vehicles with combustion engines disappeared.Unlike combustion engines, electric vehicles not only care for the environment, but also significantly reduce noise levels in big cities, because they don't emit any noise.VIEW THE 4 ADS Hyundai: The Art of Electomobility Just like old times, but better. The electric technology of our cars is here to give cities back the shine they should never have lost. That's why we gave a message for a better future for the next generations, deciding for efficient and sustainable mobility. This was a print campaign during #WorldEVDay.VIEW THE 3 ADS  For Children's Day, we show their imagination through play and creativity with our products. They turn a household object into something unique. Let's awaken our inner child with them to live thousands of adventures.VIEW THE 3 ADS  Dolocordralan is one of the most popular anti-inflammatory brands in Peru. It is used to relieve any type of pain, especially those caused by sports. That is why, during the Paris 2024 Olympics, we decided to make Dolocordralan encourage every athlete who is in search of glory. This is where "EFFORT SPONSORS" was born, a series of graphics that invite you to overcome the fear of pain to achieve your goals. VIEW THE 4 ADS  As the Paris 2024 Olympics approach, brands are beginning to present their innovative campaigns for this global event. One of these brands is the new Corona Cero, a 0.0% alcohol beer. Corona Cero represents an ideal alternative for those looking for new drinking occasions, enjoying a non-alcoholic beer, brewed with natural ingredients, that maintains all the characteristic flavor of Corona. And to amplify its concept of relaxation, Publicis Peru has launched the âRelaxing Adsâ campaign. This innovative OOH (Out Of Home) campaign ârelaxesâ the ads of other brands that show athletes exerting themselves or exercising. Thus, Corona Cero has positioned itself alongside the advertising of different sports brands such as Reebok, Smart Fit, Powerade and Klimax, inviting everyone to relax after any physical activity.VIEW 4 OUTDOORS  Despite being the first steel company in Peru, Siderperu had not carried out any advertising campaign, except for very basic B2B communication. This made younger brands begin to take SOM away from us and even take away our leadership position.VIEW THE 2 ADS  On every family outing or trip out of the city there is always someone who fuels their children's adrenaline the most: Dad. He is the one who is always ready in case one of his little ones tells them to jump from a tree, climb a mountain or do something extreme; becoming the ideal adventure companion for years.We present to you the latest Jeep Peru campaign for Father's Day.VIEW THE 3 ADS  Who hasn't caused their mom to fret? Over the years, we've given her wrinkles by coming home late, talking back, not eating her food, getting bad grades, or simply by getting into mischief. So, for Mother's Day, it's time to erase all those wrinkles by giving her a 30% discount on Botulinum Toxin.VIEW THE 3 ADS  When we think about campaigns in the âeducationâ category, typical scenes of classrooms, laboratories and ordinary students automatically come to mind. This time we put all that aside and immerse ourselves in the intensity of the sea and its unexpected changes to give a message of adaptation and improvement.VIEW THE SPOT Sapolio: The Guardian Toad This year, Peru is historically facing the worst crisis of dengue. Almost 80% of the population in the most affected areas does not have access to clean water, forcing people to collect water in plastic containers from tanker trucks that distribute it from house to house. VIEW THE CONCEPT Bolivar Baby & Kids: Sound Names Sound Names consists in giving babies the opportunity to choose their own names. Taking advantage of the fact that fetuses have developed a sense of hearing by week 29, we turned multiple names into melodies using a music production software tool called piano roll, which gives each letter a specific musical note. VIEW THE CONCEPT  Fosbury Crossmedia have created this spot for ICPNAEnglish for everyone and everything. VIEW THE SPOT  On Mother's Day, we pay tribute to all the women who, long before we provided safety to the occupants of our vehicles, they were already doing it with their children.VIEW THE AD  When we think about campaigns in the "education" category, typical scenes of classrooms, laboratories and ordinary students automatically come to mind. This time we put all that aside and immerse ourselves in the intensity of the sea and its unexpected changes to give a message of adaptation and improvement.VIEW THE SPOT  BASA stands as the premier brand in Peru across its home, industrial, and small business lines. However, it possesses a unique asset previously untapped: the phonetic resemblance of "BASA" to "Vas a" in Spanish, which translates to "you're going to" in English. This phonetic link for creating messages aimed at inspiring entrepreneurs in their day (april 16). In these messages, BASA takes center stage, empowering entrepreneurs to achieve their dreams. Final text: You're going to be great. Happy entrepreneur's day.VIEW THE THREE ADS  During labor day, the last thing anyone wants to receive is a new task. But at Honda, we have one last task for you:Get in your Honda and enjoy the road.Happy labor day! VIEW THE ADS  Many people wear sports clothes in their daily life even though they donât practice any sports. Just because they look cool. Wearing sports clothes doesnât make you an athlete, but sure gets you closer to be one. Hydrate yourself!VIEW THE THREE ADS  Many years before certain terms related to sustainability were used and became trendy, Volvo was already taking real actions to reduce its impact on the environment.Words like "sustainability", "corporate responsibility", "eco-friendly" were already part of the brand's culture in practice. So during Volvo's 97th anniversary celebrations around the world, we decided to showcase these milestones through a graphic campaign, showing that we were already taking action long before words. VIEW THE 3 ADS  This spot uses a musical chairs game to talk about something that is not a game. 40 children arrive to the capital to continue their medical treatment, but statistically only one of them finds a place to stay. Ronald McDonald House Charities Peru wants you to know these facts so that you can help them give more children a home.VIEW THE SPOT  Cusquena, the beer that keeps alive the ancestral Peruvian culture, bringing the richness of our historical past to the present, alongside Backus, has been developing a unique environmental project as a solution to water stress and lack of access to water increasing in communities in Peru due to global warming. VIEW THE SPOT  Tecsup, the leading technological institute in Peru, celebrates 40 years of existence and commissioned Zavalita Brand Building, awarded local independent agency, to rebrand and position the brand. As a result, the agency came up with âIt's techno, but it's not logicalâ, a campaign focused on social platforms like TikTok that questions the thoughtless use of technology as a panacea in itself, without considering its deeper and transformative meaning of the local reality.VIEW THE 3 SPOTS Ferreyros:Less Prejudices More Opportunities In the mining and construction sectors in Peru there are women who, day by day, build a more solid country, with less prejudices and greater opportunities to make a change in our society.In tribute to those women who build equality, we present the latest campaign for International Women's Day (8M) for Ferreycorp, a leading corporation in capital goods and related services, through its companies.VIEW THE 3 ADS  An English that is understood is a language that is believed when it is well applied and in the correct way. Our courses are not only accelerated, but they also make you speak relevant things fluently and be heard as you deserve. Opening doors to achieve your goals without talking nonsense.VIEW THE 2 ADS  From an early age, we possess the innate instinct to negotiate. Since childhood, when we desire something, we deploy a variety of tactics: whining, tantrums, tears, screams... we don't stop until we get what we want.At Caja Maynas, the leading financial institution in eastern Peru, we decided to take advantage of this universal insight to promote our new savings account designed for children, designed for âñañitosâ (Which is how children are called in this part of the country). VIEW THE AD |
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Essential services can be the victims in Peru 
On her forehead is branded "I am Nothing" because bullying is unforgettable