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Seen and noted
 At KFC, we've changed the way we prepare our food, with nearly a third of our locations now running on solar power. VIEW THE 3 ADS  More than 500,000 animals are mistreated every year as a result of tests carried out in laboratories for cosmetics production, and to communicate Etnia Cosmetics is cruelty-free, we did not do a typical campaign with models and makeup, we did one with their real beneficiaries: animals.VIEW THE 6 ADS  We take advantage of the fact that rain sounds like oil when we fry our chicken to create the most relaxing LoFi Girl-style beats.PLAY THE 2 SPOTS  While everyone is talking about the new season of "House of the Dragon," the true rulers have already claimed their thrones in each of their homes. That's why we show our feline kings as they truly are, the real monarchs of the house, transforming every corner they choose into their majestic home empire. Long live the kings, with all the benefits Nutritec offers for their development.VIEW THE 3 ADS Diners Club Ecuador: Catch The Referee Players challenge them, coaches question them, and fans, well... they even write not-so-friendly chants for them. For a soccer referee, itâs almost impossible to be the most beloved figure on the field because their decisions always harm someone. But Discover Ecuador found a way to do something.VIEW THE CONCEPT KFC: Good Meter Harnessing the power of artificial intelligence, we aim to capture and quantify the percentage of joy and satisfaction you experience while savoring our delicious menu in KFCVIEW THE CONCEPT  Ford has taken a leap into the future with its latest advertising campaign, where innovation transforms into surrealistic art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.VIEW THE 4 ADS  Artificial intelligence (A.I.) has become one of the most used resources today to obtain information on a certain topic, although its detractors argue that, no matter how effective it may be, it will never have that essence that makes us human.VIEW 3 OUTDOOR Pizza Hut:Nuestra Esencia The UN warns about the threat of extinction of the Kichwa language due to the lack of intergenerational transmission and its limited exposure.We have decided to transform our communication in favor of the linguistic richness of Ecuador by incorporating Kichwa into menus, social networks, and discount codes, encouraging the use of indigenous languages and promoting their dissemination.VIEW THE CONCEPT Fanta: Inflated Memberships As GenZ Job seekers increase, many struggle due to a lack of experience. Todayâs entry-level positions often demand at least two years of experience, with 35% of Linkedln job postings requiring three or more years. How can we turn unremarkable CV's into fantastic CVâs? VIEW THE AD Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR  Car ads always reflects stock families in perfect situations. To sell the great space that the new Suzuki XL7 has, we use the differences between family members that ads doesn't always showVIEW THE ADS Pizza Hut: Pete Zahattrollvertising Pizza Hut surprised the digital marketing world with a bold strategy: it created a fake profile named Pete Zahat, sounding similar to "Pizza Hut," to request shoutouts from popular streamers. Developed in collaboration with the independent agency BBA, this cunning tactic sparked a wave of organic publicity as streamers and their followers engaged without realizing the connection to Pizza Hut. In a world where trolling streamers is commonplace, Pizza Hut's move stood out for its ingenuity, proving that innovation remains key to standing out in a saturated market.VIEW THE CONCEPT  Ambiensa is a construction company that always seeks to create promotions so that people can buy their own house, on this occasion, they offered double the down payment.In this way, the need arose to communicate "what it feels like" to pay a fee and make it worth double, just as if Diego Maradona had scored a double goal in the historic match against England in the World Cup Mexico '86. VIEW THE SPOT Banco del Pacifico: Gamer Loan 8 out of 10 young Ecuadorians canât get a loan because they canât meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts.Thatâs why, Banco del PacÃfico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets. VIEW THE CONCEPT  In a landscape flooded with idealized imagery and digital perfection, Burger King opts for a different approach.While other brands rely on flawless models or artificial intelligence for their campaigns, Burger King embraces authenticity.VIEW OUTDOOR BBA Ecuador: Drinking Is Fun When You're Not Driving Ford has launched an innovative advertising campaign that utilizes the art of makeup to raise awareness about road safety. In this collaboration with expert artists, scenes of fun among friends are transformed into striking depictions of the consequences of driving under the influence of alcohol. VIEW 2 OUTDOORS VIEW THE 4 ADS  Burger King invites couples to ignite the flame of love with its new campaign, "Let the Fire Never Die." In this exciting initiative, the renowned fast-food chain opens its doors for real couples to share happy and authentic moments, capturing the special spark of the early days of marriage. VIEW THE 3 ADS  In a world where gender stereotypes persist, Ford Ecuador stands as a pioneer in breaking barriers with its latest campaign for International Women's Day. With a bold approach and a striking statement, the renowned automotive brand challenges the status quo with its innovative initiative.VIEW THE 3 ADS  In Ecuador, Easter is generally a date where people take the opportunity to party and drink alcoholic beverages, which causes them to feel the hangover death afterwards, and the most effective cure for that hangover is Ecuadorian ceviche, a seafood-based soup that will revive anyone.That's why we decided to use a Renaissance style that is generally used to show the resurrection of Christ but this time showing contemporary situations.VIEW THE 3 ADS  Ford has taken a leap into the future with its latest advertising campaign, where innovation becomes art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.Each image is a masterpiece, capturing Ford's aspirational essence with impressive clarity.VIEW THE 5 ADS  Alba del Bosque was in need of a captivating and creative campaign to announce the launch of its new Show Houses and draw the attention of potential clients.Through a realistic graphic representation, we showcase scenarios imbued with security and reflective of the aspirations homeowners seek to experience, all while demonstrating our forward-thinking vision.VIEW 3 OUTDOORS Cris Sal: Salt For Everything While in the food industry every product has a way to stand out, Cris-Sal, a simple salt, stands out for being just that: A salt. With all the uses a salt has, we decided to take other categories and grow 1% in eachVIEW THE 2 ADS  This graphic campaign by OM Pharma employs artistic representations of hemorrhoids, venous insufficiency, and heavy menstruation, linking them with natural elements to visually convey the sensations and experiences associated with these conditions.VIEW THE 3 ADS  When we found out that our Bank was named a Great Place To Work, we started to create a different campaign to communicate it. But when we were informed that we were a Great Place To Work for women, we came up with a great way to tell everyone that we are the best Bank to work for women in the country. And what better than a month like March to communicate it. Watch the full project at behance.VIEW THE 4 ADS  The print campaign highlights the unnoticed effects of piracy until they directly impact us. It creatively uses clothing labels to illustrate that piracy marks the beginning of an unwanted reality we create for ourselves. With the tagline "Break the cycle," the campaign aims to raise awareness of piracy's negative consequences and encourages a shift towards legal alternatives.VIEW THE AD  Foligain introduces "Growing Season", campaign that captures Ecuadorian coastal flora and fauna in a Paper Kraft design, reminding that Foligain is ideal and functional in the citv and at the beachVIEW THE 2 ADS  We created this campaign because of man's ruthless destruction of the Amazon. This affects all animal life.VIEW THE 5 ADS  Something happens every time we return from vacation: depression. But not if you buy a KRT membership, where you can come back whenever you want to enjoy the beach.VIEW THE 4 ADS  Guitig is the only brand of bottled sparkling water in the world that has bubbles naturally. Only 0.8% of this type of water exists in the world. We made a video that tells that naturalness, through a story.VIEW THE SPOT  39% of gamers suffer from Intermittent Explosive Disorder which causes 1 in 5 the harrowing experience of breaking their game controller out of frustration. Introducing the AngerSense Controller the first gaming control with a case of customizable outer LEGO blocks that can be assembled and disassembled as many times as you want, letting off some steam and then, piece by piece reassembling your way to fun.VIEW OUTDOOR  The advertising campaign for 'TA-DA,' the innovative delivery app, has surprised everyone with its creative and original approach. In an effort to demonstrate its commitment to always serving beer cold, the company has partnered with talented glass artists.These skilled craftsmen meticulously transformed beer bottles into a coffee mug, soup plate, and teacup, delivering a clear and memorable message: 'Hot beer is not beer'VIEW THE 3 ADS  There is a brand that has changed history through color and that is Pyrelsa, with the quality of its paints it achieves quality.VIEW THE AD  KFC launches a limited edition ice cream for Halloween, to communicate it we use the iconic characters of this season, but with cold.VIEW THE 2 ADS Juan Valdez: Ecuatorian Sunrise.png&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2023/Oct/tn_153087_1696452963_yasuni (1).png&width=200") Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 provinces.Agency: Punto 99 VIEW THE ADS  Loose fishing lines and gear in the ocean are killing life in the ocean.Agency: Colectivo Cabos VIEW THE ADS Juan Valdez: Here I Am Myself Our concept is born from a deep understanding that we are not just a cafe; we are the space where we connect with ourselves and with the people who matter.In these 15 years, we have created a place dedicated to detail, a place where we all see the best in each other, where we can read, converse, love, and understand.VIEW THE 3 ADS |
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