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Seen and noted
 For Motherâs Day, we created a film that tells the story of postpartum depression through a subtle but powerful visual device: in every scene, the baby unintentionally blocks the motherâs face. This metaphor reflects how 1 in 8 mothers feel invisible after giving birth. The spot ends with an invitation to seek psychological supportâbecause sometimes, even in the happiest moments, a mother can feel unseen.VIEW THE SPOT  For Motherâs Day, we showed a family portrait where the babyâs face unintentionally covers the motherâs. A visual metaphor for how 1 in 8 mothers feel invisible after giving birth due to postpartum depression. Through this simple, familiar moment, we highlighted an often overlooked emotional reality and encouraged mothers to seek psychological support.VIEW THE AD  For Motherâs Day, Bagovit Facial launches a graphic campaign that pays tribute to the purest and most protective kind of love: a motherâs. The visual shows a woman gently kissing her daughter, a gesture that captures the constant and selfless care only a mom can give. With the message âProud to care for your skin. Even though she always did it better,â Bagovit Facial acknowledges that while its mission is to protect and nourish skin every day, thereâs a kind of care no cream can replaceâa motherâs touch. An emotional campaign that blends science, tenderness, and gratitude.VIEW THE 3 ADS  Pilsener, Ecuadorâs most consumed beer and a longstanding supporter of national football, is once again revolutionising the fan experience with the launch of 'Beer Refill', an innovative and entertaining brand initiative that turns spilled beer into a symbol of celebration and connection. Developed by Delta MullenLowe,VIEW OUTDOOR  In the pharmaceutical world, where ads are usually serious and clinical, Bagó's Neumoflux campaign stands out with a refreshing twist of humor. Picture this: a person, sitting peacefully with a cup of tea, suddenly choked by phlegm. VIEW THE 2 ADS  Content moderators spend their days filtering suicides, abuse, and violence to protect social media usersâat the cost of their own mental health.â¨Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support.VIEW THE CONCEPT Xtrim: Lag Or Bad Gamers love blaming lag when they lose. So Xtrim as Ecuadorâs #1 internet provider, gave them a chance to prove it. We launched a challenge where pro gamers judged real users clips to decide if it was lagâor just bad gameplay. Winners got a free upgrade or a free switch of internet provider. Losers got exposed on our socials. Turning complaints into content, and lag into a showdown.VIEW THE CONCEPT  In Ecuador, a professional male footballer earns almost eight times more than a professional female player. This wage disparity is not an isolated case but rather a reflection of inequality in Latin American football. In Brazil, for instance, while the womenâs national team that won the 2022 Copa América received a prize of approximately 1.5 million dollars, the menâs team earned 11 million dollars when they won the same tournament in 2019. In Mexico, VIEW THE SPOT  The vast majority of sparkling water brands available are artificially carbonated, through an industrial process similar to soda, but thatâs not the case with Güitig. In the heart of the Andes, a unique, mineral-rich water is born. Thanks to the melting of the Cotopaxi volcano, a stream of water travels through underground passages, emerging in Machachi, Ecuador. Through a natural process, the water becomes infused with soft bubbles, transforming into naturally carbonated water - just like only 1% of the waters in the world. In South America, it is the only naturally carbonated volcanic water. VIEW OUTDOOR  The biggest Fan Fest for Copa América in Ecuador leave us with these prints, that captures the people's emotion and hope for the ecuadorian national team.VIEW THE 2 ADS  Veris, a medical center, created Period Drinksâalcohol-free mocktails made with natural ingredients to help relieve menstrual symptoms and break the stigma of treating periods like an illness because feeling good should be part of every woman's cycle.VIEW OUTDOOR  We created a brave message that confronts a social reality that women experience at mealtime.For many years, the media and society have promoted a stereotype of the ideal woman, who must be thin, pretty, delicate and always well-groomed. Situations that have always exposed a woman's physique to the opinions and judgments of others.VIEW THE 3 ADS  Your favorite music artists can play underwater with the new Maxell BT-Nomad waterproof speaker.VIEW THE 6 ADS  Concept: McDonald's Beyond Borders: Fast Food for the Future.As humanity pushes the boundaries of space exploration, McDonald's evolves with it. This concept envisions a futuristic McDonald's in orbit, blending its iconic branding with a sleek, high-tech space station. The glowing golden arches, digital menus, and breathtaking Earth views create a familiar yet futuristic dining experience. VIEW THE AD  With each New Year, people embark on crafting their wish lists. However, for cancer patients, that list is distilled to one single, powerful wish. In a special New Year's edition news, we highlight how Solca becomes your relentless ally in this battle against cancer. Because we understand there's nothing more important than keeping hope alive.VIEW THE AD Burger King : The Donut Burger King The ingenuity of Burger King Ecuador strikes again. After the viral Community Manager BK Ecuador phenomenon, the brand continues to set the bar in digital marketing with another brilliant move.December is rarely a month where fast food takes center stage, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burgerâa flame-grilled beef patty, bacon, cheddar cheese, and, instead of buns, glazed donuts. What started as an April Foolsâ-style prank for DÃa de los Inocentes turned into a global sensation.VIEW THE CONCEPT  The "Marine Discomfort" campaign by Colectivo Los Cabos uses images of patterns made from plastic straws that evoke trypophobiaâa reaction that triggers discomfort or disgust in 15% of the populationâto create a powerful visual and emotional impact. The goal is for those who feel repulsion when seeing these images to associate it with the deadly harm plastic straws inflict on marine life, where millions of them kill thousands of species every day, inspiring reflection and action to reduce straw use.VIEW THE 3 ADS  Christmas is not about how big or expensive your presents are, itâs about the love and effort that comes with creating gestures that come from the heart. Thatâs what Banco Pichincha wanted to transmit and create a heartwarming story of a little girl that learns for months how to surprise her beloved grandad.VIEW THE SPOT  When we go out and drink too much it affects our word recognition, and it could cause many problems. Tada the delivery app that brings home your favourite drinks and food developed:Drunken Codes.Droitos. Rfufels, Lya´s, Buachnanâs In partnership with these brands and many more, their logos appeared mixed-upVIEW THE 7 ADS VIEW THE 2 ADS  At Motorola TV, we want to approach Halloween in a different way. After considering several options, we found a truly terrifying insight that fits perfectly with one of our features, thanks to Google TV.We've all felt that terror of losing the remote control right when your favorite show or movie is about to start, or when you need to pause it so you don't miss a thing.VIEW THE AD  Supermercados Santa MarÃa and BBA Ecuador we found a key insight: everyone needs something from Supermercados Santa MarÃa!Inspired by this idea, we developed a series of visual works that show the most iconic monsters of the season buying the supermarket's products. This is an original and fun way to show that even the most feared creatures choose Santa Maria to do their shopping and be ready to cause terror.VIEW THE AD Coca Cola: Empty Coke Scarier This Ad uses the symbolism of Halloween to create an emotional connection between the audience and Coca-Cola, highlighting the impact of running out of their favorite drink in the middle of a celebration. The message plays with the irony that, amidst all the scares and the paranormal, the real horror is the absence of Coca Cola, emphasizing the importance of having it present at any celebration. The campaign appeals both to a sense of humor and the familiarity of the brand, positioning Coca Cola as essential for ensuring a complete experience during the festivities. VIEW 2 OUTDOORS Magnum Cappuccino Uncomfortable, a designer accessory to highight and de-normalize the âPink Taxâ: an unjustified extra price that all women pay to acquire products exactly the same as men, just because they are âfor womenâVIEW THE SPOT Librera Espanola: The Mandla Boob 1 in 8 women will develop breast cancer throughout their lives, this being the most common tumor in the female population. However, many women are not familiar with the correct steps to perform a breast self-examination.For this reason, Libreria Espanola launches "THE MANDALA BOOB": the first book of mandalas that teaches how to perform a breast self-examination correctly. Includes 80 designs to learn the steps while you paint.VIEW THE AD Burger King: Hack Friday Burger King took creativity to the next level on Black Friday 2023 by "hacking" advertising in a bold way, placing promotional stickers directly on the most sought-after products during the event. Utilizing guerrilla marketing strategies, they cleverly infiltrated among the hottest deals. With the innovative vision of BBA Ecuador, the campaign not only created a buzz on social media but also redefined advertising tactics during discount events, attracting a new audience and setting a standard in the industry.VIEW THE CONCEPT  Uncomfortable, a designer accessory to make visible and denormalize the âpink taxâ: an unjustified premium paid by all women to buy products exactly the same as men, simply because they are âfor women of Ecuador.âThis price discrimination by gender affects 100% of women, who pay 11% more for identical products than men, increasing their cost of living by up to US$1,900 per year.VIEW THE 5 ADS  Twenty years ago, many Ecuadorians emigrated in search of opportunities abroad, and today, after several years of working overseas, many are considering returning. To connect with this reality, Ambiensa created advertisements featuring the iconic monuments of the cities where they currently reside, dressed in traditional Ecuadorian attire. In this way, we aim to reflect the blend of cultures and the longing to return to their roots, showcasing how they carry their Ecuadorian identity with them, no matter the distance because your home is in Ecuador.VIEW THE 6 ADS Greenpeace: Desolation Cruise Objective: Raise awareness about the environmental crisis caused by plastic pollution and climate change, highlighting the importance of taking immediate measures to protect our oceans and the planet in general. âDesolation is not a fantasy, it is a reality that we can avoid. The action begins with each of us. Let's protect our oceans before they become plastic deserts.VIEW THE 2 ADS  The Copa America, the biggest soccer event in the continent has the biggest media companies as sponsors: ESPN, FOX SPORTS and even DirecTV.We are big too, not in TV but digitally, so we decided to honor what made our game big: our heroes. Thats how we searched the biggest soccer player in every country El Futbolero is in: Colombia, Ecuador, Mexico, Perú and Argentina, and commissioned a portrait for each one, in a way only americans know, portraits of independence heroes. VIEW THE 6 ADS Burger King: For Crazy Grillers Burger King has just launched a photographic campaign that's sparking a lot of buzz. In this new initiative, the brand captures the essence of fire and creativity with a series of striking images showcasing homemade grills built by barbecue enthusiasts using completely unexpected items like shopping carts, antennas, and even wheelbarrows. These unconventional grills embody Burger King's irreverent spirit, highlighting the passion and ingenuity of its consumers.VIEW OUTDOOR VIEW THE 4 ADS Soap Me Up: From Oil To Soap The pills that creates soap from used cooking oil in less than a minuteA single liter of used cooking oil from our favorite meals can contaminate up to 1 million liters of water. Every year, approximately 25 billion liters of used cooking oil are discarded into the environment, resulting in the contamination of 25 trillion liters of water. This pollution has a devastating impact on aquatic ecosystems, harming flora and fauna and making clean drinking water harder to access. While some major fast-food brands have experimented with using their cooking oil for biodiesel, this solution is often impractical and costly for households. VIEW THE CONCEPT |
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