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Seen and noted
Burger King: Hack Friday Burger King took creativity to the next level on Black Friday 2023 by "hacking" advertising in a bold way, placing promotional stickers directly on the most sought-after products during the event. Utilizing guerrilla marketing strategies, they cleverly infiltrated among the hottest deals. With the innovative vision of BBA Ecuador, the campaign not only created a buzz on social media but also redefined advertising tactics during discount events, attracting a new audience and setting a standard in the industry.VIEW THE CONCEPT  Uncomfortable, a designer accessory to make visible and denormalize the âpink taxâ: an unjustified premium paid by all women to buy products exactly the same as men, simply because they are âfor women of Ecuador.âThis price discrimination by gender affects 100% of women, who pay 11% more for identical products than men, increasing their cost of living by up to US$1,900 per year.VIEW THE 5 ADS  Twenty years ago, many Ecuadorians emigrated in search of opportunities abroad, and today, after several years of working overseas, many are considering returning. To connect with this reality, Ambiensa created advertisements featuring the iconic monuments of the cities where they currently reside, dressed in traditional Ecuadorian attire. In this way, we aim to reflect the blend of cultures and the longing to return to their roots, showcasing how they carry their Ecuadorian identity with them, no matter the distance because your home is in Ecuador.VIEW THE 6 ADS Greenpeace: Desolation Cruise Objective: Raise awareness about the environmental crisis caused by plastic pollution and climate change, highlighting the importance of taking immediate measures to protect our oceans and the planet in general. âDesolation is not a fantasy, it is a reality that we can avoid. The action begins with each of us. Let's protect our oceans before they become plastic deserts.VIEW THE 2 ADS  The Copa America, the biggest soccer event in the continent has the biggest media companies as sponsors: ESPN, FOX SPORTS and even DirecTV.We are big too, not in TV but digitally, so we decided to honor what made our game big: our heroes. Thats how we searched the biggest soccer player in every country El Futbolero is in: Colombia, Ecuador, Mexico, Perú and Argentina, and commissioned a portrait for each one, in a way only americans know, portraits of independence heroes. VIEW THE 6 ADS Burger King: For Crazy Grillers Burger King has just launched a photographic campaign that's sparking a lot of buzz. In this new initiative, the brand captures the essence of fire and creativity with a series of striking images showcasing homemade grills built by barbecue enthusiasts using completely unexpected items like shopping carts, antennas, and even wheelbarrows. These unconventional grills embody Burger King's irreverent spirit, highlighting the passion and ingenuity of its consumers.VIEW OUTDOOR VIEW THE 4 ADS Soap Me Up: From Oil To Soap The pills that creates soap from used cooking oil in less than a minuteA single liter of used cooking oil from our favorite meals can contaminate up to 1 million liters of water. Every year, approximately 25 billion liters of used cooking oil are discarded into the environment, resulting in the contamination of 25 trillion liters of water. This pollution has a devastating impact on aquatic ecosystems, harming flora and fauna and making clean drinking water harder to access. While some major fast-food brands have experimented with using their cooking oil for biodiesel, this solution is often impractical and costly for households. VIEW THE CONCEPT Blanco Pichincha: Effort Defines You There is something that unites both amateur and professional athletes: effort. And it is that continuous effort that takes you further in the sport you are passionate about, that opens doors for you, and that defines your path. We turned effort into the conceptual platform to showcase the journey of excellence of Ecuadorâs top athletes including double gold medalist, Daniel Pintado, silver medalist Glenda Morejon, amongst many others that are re-writing Ecuadorian sports history the country. VIEW THE SPOT  Adidas' âImpossible is Nothingâ campaign has been a pillar in the brand's communication, highlighting how effort and perseverance can overcome any barrier. In this new iteration, the campaign takes that message to the extreme, challenging not only sporting expectations, but the most ingrained conventions in the world of football.VIEW THE 3 ADS  In our most groundbreaking campaign to date, we pushed the boundaries of creativity by harnessing the power of artificial intelligence and meticulous Photoshop retouching. We envisioned a deep connection between the car and its driver, brought to life through a stunning series of split images that fuse the futuristic with the personal. On one side, the Escape, Ranger Raptor, Expedition, and Explorer are showcased in visionary landscapes, VIEW THE AD  We announced KFCâs extended hours by flipping the iconic bucket upside down and turning it into a night lampVIEW THE AD Cris Sal: Lucky News "Lucky News," a fake newscast to keep a sports journalist, Andrés Ponce, considered unlucky by fans, away from the stadiums where the Ecuadorian national football team plays. The newscast features fabricated reports and amusing news, keeping the journalist occupied and away from important matches.VIEW THE CONCEPT  Güitig is the unique sparkling water in the world that has unrepeatable bubbles because its natural origin. When you have a bottle of Güitig in your hands, it is something unique and different like its bubbles and each of its prints. VIEW THE 4 ADS  At KFC, we've changed the way we prepare our food, with nearly a third of our locations now running on solar power. VIEW THE 3 ADS  More than 500,000 animals are mistreated every year as a result of tests carried out in laboratories for cosmetics production, and to communicate Etnia Cosmetics is cruelty-free, we did not do a typical campaign with models and makeup, we did one with their real beneficiaries: animals.VIEW THE 6 ADS  We take advantage of the fact that rain sounds like oil when we fry our chicken to create the most relaxing LoFi Girl-style beats.PLAY THE 2 SPOTS  While everyone is talking about the new season of "House of the Dragon," the true rulers have already claimed their thrones in each of their homes. That's why we show our feline kings as they truly are, the real monarchs of the house, transforming every corner they choose into their majestic home empire. Long live the kings, with all the benefits Nutritec offers for their development.VIEW THE 3 ADS Diners Club Ecuador: Catch The Referee Players challenge them, coaches question them, and fans, well... they even write not-so-friendly chants for them. For a soccer referee, itâs almost impossible to be the most beloved figure on the field because their decisions always harm someone. But Discover Ecuador found a way to do something.VIEW THE CONCEPT KFC: Good Meter Harnessing the power of artificial intelligence, we aim to capture and quantify the percentage of joy and satisfaction you experience while savoring our delicious menu in KFCVIEW THE CONCEPT  Ford has taken a leap into the future with its latest advertising campaign, where innovation transforms into surrealistic art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.VIEW THE 4 ADS  Artificial intelligence (A.I.) has become one of the most used resources today to obtain information on a certain topic, although its detractors argue that, no matter how effective it may be, it will never have that essence that makes us human.VIEW 3 OUTDOOR Pizza Hut:Nuestra Esencia The UN warns about the threat of extinction of the Kichwa language due to the lack of intergenerational transmission and its limited exposure.We have decided to transform our communication in favor of the linguistic richness of Ecuador by incorporating Kichwa into menus, social networks, and discount codes, encouraging the use of indigenous languages and promoting their dissemination.VIEW THE CONCEPT Fanta: Inflated Memberships As GenZ Job seekers increase, many struggle due to a lack of experience. Todayâs entry-level positions often demand at least two years of experience, with 35% of Linkedln job postings requiring three or more years. How can we turn unremarkable CV's into fantastic CVâs? VIEW THE AD Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR  Car ads always reflects stock families in perfect situations. To sell the great space that the new Suzuki XL7 has, we use the differences between family members that ads doesn't always showVIEW THE ADS Pizza Hut: Pete Zahattrollvertising Pizza Hut surprised the digital marketing world with a bold strategy: it created a fake profile named Pete Zahat, sounding similar to "Pizza Hut," to request shoutouts from popular streamers. Developed in collaboration with the independent agency BBA, this cunning tactic sparked a wave of organic publicity as streamers and their followers engaged without realizing the connection to Pizza Hut. In a world where trolling streamers is commonplace, Pizza Hut's move stood out for its ingenuity, proving that innovation remains key to standing out in a saturated market.VIEW THE CONCEPT  Ambiensa is a construction company that always seeks to create promotions so that people can buy their own house, on this occasion, they offered double the down payment.In this way, the need arose to communicate "what it feels like" to pay a fee and make it worth double, just as if Diego Maradona had scored a double goal in the historic match against England in the World Cup Mexico '86. VIEW THE SPOT Banco del Pacifico: Gamer Loan 8 out of 10 young Ecuadorians canât get a loan because they canât meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts.Thatâs why, Banco del PacÃfico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets. VIEW THE CONCEPT  In a landscape flooded with idealized imagery and digital perfection, Burger King opts for a different approach.While other brands rely on flawless models or artificial intelligence for their campaigns, Burger King embraces authenticity.VIEW OUTDOOR BBA Ecuador: Drinking Is Fun When You're Not Driving Ford has launched an innovative advertising campaign that utilizes the art of makeup to raise awareness about road safety. In this collaboration with expert artists, scenes of fun among friends are transformed into striking depictions of the consequences of driving under the influence of alcohol. VIEW 2 OUTDOORS VIEW THE 4 ADS  Burger King invites couples to ignite the flame of love with its new campaign, "Let the Fire Never Die." In this exciting initiative, the renowned fast-food chain opens its doors for real couples to share happy and authentic moments, capturing the special spark of the early days of marriage. VIEW THE 3 ADS  In a world where gender stereotypes persist, Ford Ecuador stands as a pioneer in breaking barriers with its latest campaign for International Women's Day. With a bold approach and a striking statement, the renowned automotive brand challenges the status quo with its innovative initiative.VIEW THE 3 ADS  In Ecuador, Easter is generally a date where people take the opportunity to party and drink alcoholic beverages, which causes them to feel the hangover death afterwards, and the most effective cure for that hangover is Ecuadorian ceviche, a seafood-based soup that will revive anyone.That's why we decided to use a Renaissance style that is generally used to show the resurrection of Christ but this time showing contemporary situations.VIEW THE 3 ADS  Ford has taken a leap into the future with its latest advertising campaign, where innovation becomes art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.Each image is a masterpiece, capturing Ford's aspirational essence with impressive clarity.VIEW THE 5 ADS  Alba del Bosque was in need of a captivating and creative campaign to announce the launch of its new Show Houses and draw the attention of potential clients.Through a realistic graphic representation, we showcase scenarios imbued with security and reflective of the aspirations homeowners seek to experience, all while demonstrating our forward-thinking vision.VIEW 3 OUTDOORS Cris Sal: Salt For Everything While in the food industry every product has a way to stand out, Cris-Sal, a simple salt, stands out for being just that: A salt. With all the uses a salt has, we decided to take other categories and grow 1% in eachVIEW THE 2 ADS  This graphic campaign by OM Pharma employs artistic representations of hemorrhoids, venous insufficiency, and heavy menstruation, linking them with natural elements to visually convey the sensations and experiences associated with these conditions.VIEW THE 3 ADS  When we found out that our Bank was named a Great Place To Work, we started to create a different campaign to communicate it. But when we were informed that we were a Great Place To Work for women, we came up with a great way to tell everyone that we are the best Bank to work for women in the country. And what better than a month like March to communicate it. Watch the full project at behance.VIEW THE 4 ADS |
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A campaign for the launch of the new image of the gourmet bread line.
All routes lead to nature