Seen and noted

BEST TV
Some good stuff this week, our favourite of the TV was Cif. A nice lateral idea for a category that you rarely see strong work for. Land Rover was also good, nicely directed, and felt different compared with the usual macho tone for 4x4.

BEST PRINT
Our favourite Print was the AGEA Memories campaign, cruel & funny. Always a good combination. The VW Side Assist (Blind spot) campaign was our runner up, striking visuals making a strong point.

BEST OUTDOOR
The Outdoor was much harder. Pepsi Maxi was great, but is it outdoor, or a web film? Either way, made us laugh and bang on brand. Standard Glass was a neat idea too, and for a good cause. Although it would've been good to see how effective it was too.

BEST INTERACTIVE
Finally, Interactive. Snickers is the clear winner here, a great strategy with a good insight delivered in a new way. Lovely stuff. Sadly none of the other work felt deserved of runner up.




This week's guest judges are Mike Crowe and Rob Messeter, creative directors at adam&eveDDB, London.

Mike and Rob met in 1998 at a printers in Peckham where they worked nightshift printing financial reports. They hated it and after winning a bottle of Bacardi in a raffle at the local pub, they drunkenly decided to get into advertising.

15 years and a few awards later and they are creative directors on Marmite, Financial Times and Lamborghini at adam&eveDDB, London.