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Seen and noted
Tesco Ireland: Cant Argue With That âBBH Dublin has unveiled a new campaign for Tesco Ireland, putting a witty spin on the age-old question of value, and proving once and for all that when it comes to Tesco, you 'canât argue with that.'. Launching nationally on May 27th, the campaign brings new life to the Tesco Value platform, shifting away from just price-match mechanics and embracing the emotional satisfaction of a shop well done. At the heart of the creative is a simple but powerful insight: VIEW THE SPOT VIEW OUTDOOR  Following the launch of the flat-packed FLIP FLÃPS, IKEA Australia is back with another bite-sized cultural moment to mark its 50th birthday â this time, quite literally. IKEA is celebrating 50 years in Australia with the creation of the ultimate snack, the Meatball Party Pie; a nostalgic, limited-edition mash-up of two cultural icons â the beloved Aussie party pie and the IKEA Swedish meatball. VIEW THE SPOT  When does vacation really start? According to Air Canadaâs latest campaign, the answer might surprise you. In their newest spot, created by FCB Toronto and directed by Holiday Filmsâ Ashkan Memarian, the brand invites travellers to reconsider the moment they shift into vacation mode, suggesting that with Air Canada, it might start well before landing. VIEW THE SPOT  âMorrisons and Leo Burnett UK is highlighting Morrisons' direct relationship with British farmers and fisherman as well as its commitment to getting quality produce onto the nationâs tables in its new integrated brand campaign, Fresh from Market Street. At the heart of the campaign are three 30â films â Fish, Veg and Meat â directed by award-winning filmmaker Nick Ball,VIEW THE 2 SPOTS  Scalex is an annual collecting and modeling event with a social focus, where the proceeds go to the Fundación Santiago Corazón, an entity that seeks to help children with heart problems.VIEW THE 5 ADS  Knowing English is a powerful tool that not only gives you job opportunities, but it can also fulfill a long-cherished dream like being in front of the big screen. VIEW THE 4 ADS  When we think of demanding jobs, our subconscious always thinks of offices, security, hospitals and many other jobs where it is necessary to be alert. But there are others that also require the same priority, those jobs that many ignore but whoever performs them also needs to be awake to make a living. Café Intenzo is with them immersed in a disruptive campaign message from another point of view.VIEW THE AD  Drink and drive can take you anywhere, just not home.With a powerful message, we launched our new campaign for Yellow May (Maio Amarelo) alongsideCVC VeÃculos. Addressing a crucial theme that demands drivers' attention â the risks of drinking and driving â our creative approach delves into the distorted vision of someone under the influence, revealing the devastating consequences of "just one sip.""Drink and drive can take you anywhere, just not home." A simple, strong, and direct message that embodies CVC's commitment to life and road safety.VIEW THE 5 ADS  On Wednesday May 28, it was Mate vs Mate and State vs State as Aussie Rugby League's annual main event kicked off.It was euphoric and torrid viewing, as it always is. So in front of the TV, there was no better way to load up on oodles of protein and iron from perhaps a less expected, but acutely delicious source. Rugby League lovers were suddenly luvving a duck for dinner. VIEW OUTDOOR Oma Soap: A Table For Two Against Loneliness On National Grandparents Day, food brand Omaâs Soep, together with 100 restaurants across the Netherlands, puts seniors in the spotlight with the initiative: âA Table for Two Against Loneliness.â Everyone who comes to dine on Wednesday, June 4th with a grandparent or another elderly person only pays for themselves - the meal for the older dining companion is free. Omaâs Soep and 100 restaurants across the country â from Amsterdam to Maastricht VIEW OUTDOOR Duolingo: Reminder Patches Pimples are an everyday challenge for teenagers to deal with. However, anti-acne patches have now become a fashion trend. Thatâs why weâre using them to bring back Gen Z learners who have left Duolingo. In partnership with Starface, we introduce Reminder Patches. A special edition of the famous stickers with our reminders written on them to motivate young people to return to the app.VIEW OUTDOOR  Part of âCheers to the Superstitious Fansâ platform, the new Heineken campaign, ideated by creative agency LePub, celebrates the wildest, most original superstitions that make football fans truly hardcore. Half of football fans have matchday rituals â and nearly as many (46%) believe their superstitions can influence the score. So, the brand kicked off a global social-media recruitment featuring Heineken ambassadors and football legends Virgil van Dijk and Jill Scott MBE, calling on womenâs football fans to share their most devoted match day rituals ahead of the UEFA Womenâs Champions League Final in Lisbon on May 24. VIEW OUTDOOR MindNation: Learn To Pause In a world overwhelmed by doomscrolling and digital burnout, dentsu Philippines is helping Filipinos to Learn to Pause, in its campaign for holistic mental health and well-being organisation, MindNation. Amid the endless loop of social media and information, many are constantly connected but increasingly disconnected from themselves. VIEW THE CONCEPT 2 Degrees:Hush Little Phony Our phones are built with sounds that are designed to keep us awake and alert.Which is great during the day, but not so much when itâs time to go to sleep. So to encourage people to put their phones to sleep when itâs time to go to bed, we recreated three iconic lullabies using 17 of these well known phone sounds. Each lullaby played on music streaming sites before it was time to go to bed.PLAY THE 3 SPOTS a Coach gives his/her team some food-for-thought in an inspirational Locker Room speech.PLAY THE 2 SPOTS  â&FRIENDS partnered with Campari and AKQA to create a new campaign starring Mads Mikkelsen as a Campari bartender, reimagining the classic negroni with his own distinctive twist. At the heart of the campaign is a 72-second film that transforms the iconic cocktail serve into a moment of cinematic drama. Known for his roles in Casino Royale and Another Round, Mads delivers a captivating performance, .VIEW THE SPOT  German telecom brand O2 Telefónica is taking a fresh approach to an old industry pain point: home network installation. In its latest campaign, created by Serviceplan Bubble, O2 uses an unexpected hero â a talking fish â to deliver a message that feels just as surprising: free home network installation, offered by no other provider in Germany. VIEW THE SPOT Look O Look: Portal Of Playfulness When a magic portal opens in their office, a group of intrigued co-workers find their day - and themselves - delightfully transformed.VIEW THE SPOT  Dove has partnered with Fresh Film and director Mary Fix to launch a compelling new campaign spotlighting its aluminium-free deodorant. Filmed in London, the film marries Doveâs commitment to promoting natural beauty with Mary Fixâs fresh visual storytelling.VIEW THE SPOT  If you recognize the songs that turn 40, it's a sign that you're closer to your first checkup de prostate. Graphic campaign in PRINT, PRESS and OUTDOOR. VIEW THE AD GWM Cannon: Effortless Towing Boat The GWM Cannon Alpha Plug in Hybrid makes towing, driving, and charging more effortless. With hybrid power, 3.5-tonne towing capacity, and a 110km pure electric 4WD range, it turns hard work into light work.VIEW 2 OUTDOORS VIEW THE 2 ADS Citix: Saltanat Light The murder trial of Kazakhstanâs former government minister, who killed his wife Saltanat Nukenova, gained global attention. Saltanatâs name became a symbol of the fight against domestic violence. Soon after, Parliament passed the Law criminalizing domestic abuse. People called it âSaltanatâs Lawâ. VIEW OUTDOOR  LPL Financial LLC teamed up with Oscar-nominated actress Anna Kendrick to ask the provocative question âWhat If You Could?â, paired with Kendrickâs characteristic charm, as part of a new nationwide push crafted by creative and media agency Zambezi. The integrated campaign includes a TV spot and a series of linear, digital, audio, social, OOH, print, and search advertising that will run across business, sports, and lifestyle outlets throughout the country.VIEW THE SPOT  Warwick Thornton joins forces with The Westerman Jilya Institute to create the âChange Directionâ short film, addressing the suicide crisis in Aboriginal communities.VIEW THE SPOT  How do we let same-sex couples be themselves while being included in 700 years of tradition? We created âThe Proud Pairâ: the first ever âPhoenix-Phoenixâ and âDragon-Dragonâ bangles. VIEW OUTDOOR Guest Judge: Lucia Orlandi, ECD, TBWA\Media Arts Lab, LA This week's guest judge is Lucia Orlandi, Executive Creative Director of TBWA Media Arts Lab, Los Angeles, leading global campaigns for iPhone, Mac and iPad. Winner: Toblerone 'Chocolate Like Nobody's Watching'. A little bit silly, and visually striking - this one made me smile. Taking a key product visual, Toblerone's triangle shape and using that as the backbone for a fresh take on how chocolate should be enjoyed, executed with a dry wit. READ MORE  Care isn't some slogan on a wall at Allianz. It's baked into the company and informs everything they do. So, to launch Allianz's new brand platform - Care You Can Count On - we didn't just want to talk about it, we wanted people to feel it. 'Flight of The Finch' is an emotionally stirring film from Oscar-nominated director, Michael Gracey, that embodies Allianz's instinctive brand of care through the extraordinary journey of a mother finch on a stormy quest to protect her egg.VIEW THE SPOT  UN Women Sweden are breathing new life into century-old protest signs in a bold new initiative â Signs of the Times â to reignite the fight for gender equality. VIEW THE SPOT  Created in partnership with Energy BBDO, âThatâs What Makes Jack, JACKâ is a bold, rootsy return to what made Jack Danielâs an icon. Once the whiskey of choice for cultural legends like Sinatra and the Rolling Stones, Jack is reinforcing its status as a badge of independent spirit for a new generation. The campaign is built on a strategy of embracing Jackâs maverick spirit and highlights everything that makes Jack uniqueVIEW THE 3 SPOTS  Addiction to hard drugs is one of the leading causes of death and serious mental illness in young people. At Fundacion Sr we have a support group to get the victims off the streets and rehabilitate them.VIEW THE 2 ADS  Insight:It's common for everyone to look up at the sky and, at some point, start seeing familiar shapes in the clouds. Letting our imagination run free.Idea:With beautiful compelling images of clouds and a skyline, and just enough information for people to connect the dots. we took this insight and turned it into our new destination campaign for Aeroméxico, making it clear that wherever your imagination takes you, we can take you there. VIEW THE 3 ADS  In Guatemala, chicken isnât just an ingredientâitâs at the heart of every celebration, including Motherâs Day. On this special day, families come together to cook for the moms who fill our lives with love.Thatâs why the countryâs most beloved chicken brand celebrated Motherâs Day from the heartâliterally. If you look closely, chicken takes the shape of a heart. Inspired by this, the brand created ads showcasing the most popular recipes prepared on this day, honoring the love that fills our tables.VIEW THE 3 ADS  hile other carriers charge for everything down to a handbag, Corsair includes two checked bags at no extra cost for travelers under 29. To promote the offer, Australie created a campaign built around a visual hook inspired by a well-known budget-friendly lifehack: layering on clothes to avoid baggage fees. The clever campaign channels this insight â thereâs no need to wear your second suitcase â you can pack it, bring it, and maybe even leave space for souvenirs...VIEW THE 2 ADS Spotify: Gaming Nigeria Music and gaming go together. Nothing helps you immerse into the game like music, aiding with focus and enhancing the experience. With Africaâs gaming community growing exponentially, Spotify wanted to start the journey to becoming the go-to music streaming platform for the SSA gaming community. How? By creating a first-of-its-kind gaming arena, powered by music. Literally.VIEW OUTDOOR  Smug Dairy takes its brand message to the streets with 45 different OOH ads, created by BMB SMUG Dairy, the leading innovative hybrid dairy range from Kerry Consumer Foods, is taking its âno compromisesâ brand promise to the streets of London and Brighton in a new six-figure OOH campaign featuring 45 different, hyper-contextual executions created by BMB that focuses on brand awareness, trial and category growth.VIEW 2 OUTDOORS Urihi Yanomami Association:Death Gold Gold that shines at the cost of lives. With this premise, DM9 launches the âDeath Goldâ campaign, in partnership with the Urihi Yanomami Association, to denounce the lethal effects of illegal mining on the Yanomami people. The initiative turns gold extracted from illegal mining into a cry for help: 50 real death certificates of Indigenous people who died from contamination, violence, or neglect were manually engraved on illegal gold bars seized by the police, making each bar a monument to the silent tragedy unfolding in the Brazilian Amazon. VIEW OUTDOOR Burger King: The Only Thing Worth Remembering In this Burger King print ad, a man is shown sleeping in an awkward position, clearly after a wild night out. Amid the mess, a Burger King bag stands out. The copy reads: "I donât remember anything from the party, but at least I went to Burger King." A campaign that celebrates the one good decision in a night of bad ones, reminding everyone that Burger King is open 24 hours when you need it most.VIEW OUTDOOR VIEW THE 3 ADS Cupra: CrashTextAuto Just in time for the UN Global Road Safety Week, DDB Germany and car brand CUPRA are launching an innovative initiative against distracted driving â this time inside Grand Theft Auto Online (GTA Online). The campaign draws attention to the dangers of using smartphones behind the wheel and reinforces CUPRAâs commitment for a better driving experience. The campaign leverages GTA Onlineâs in-game texting mechanics with a creative twist: players receive real-time messages designed to sharpen their awareness in the chaotic and risk-filled world of GTA Online: VIEW THE CONCEPT |
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