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Seen and noted
 A 30-second spot sits at the centre of the campaign. In it, the elves welcome you into the Hollow Tree where the elves bake E.L. Fudge cookies deliciously the same: never changing and never will. That is⦠until Ella the elf pulls a forbidden lever and the classic cookie is changed â with chocolate on the outside. A 15-second cutdown accompanies the campaign.VIEW THE SPOT  Greater Anglia has unveiled a major new multichannel campaign, âBringing London Closerâ. The push, which was developed in partnership with creative agency Atomic London, aims to encourage bookings of summer leisure travel into London. Targeting individuals, families and couples living in East Anglia, the campaign seeks to remind people how quick, easy and affordable it is to get to London by train, encouraging them to book tickets through the Greater Anglia app.VIEW THE SPOT  To mark World Press Freedom Day on May 3rd, we created a striking campaign around the message: âNo barbed wire can hold back the truth.â In a world clouded by fake news, censorship, and growing threats to journalists, our visuals depict iconic tools of journalism â a pen, a camera, a microphone â trapped in barbed wire, a universal symbol of oppression. VIEW THE 4 ADS  From a young age, we learn something big: sharing.And thereâs no better example than when kids invite their toys to the table.Because in their world, everyone deserves a biteâ¦This Children's Day, we chose to represent it just like they do.Because KFC is made for sharing.VIEW THE 3 ADS  Inspired by everyday habits that feel almost like memes, Guardians of the ATM turns those gestures into a humorous, empathetic campaign. Part of BCPâs financial education platform, it sends a clear message: the bank takes your safety seriously.VIEW THE 3 ADS  For lung health month, we wanted to show that vaping is not a safe alternative to smoking. Vapes produce harmful toxicants like acetaldehyde, acrolein, and diacetyl that can cause brain damage, lung & organ damage, cancer, and death.VIEW THE 2 ADS  The Indian Railways serves 24 million travellers daily. However, the number of people travelling without a ticket has surged significantly, costing the system hundreds of millions of dollars in yearly losses. Instead of cracking down harder, Indian Railways in Mumbai has found a smarter way to change behaviour-by tapping into something India loves, luck. Because while millions of people skip paying for train tickets, India spends over $30 billion on lottery tickets annually. VIEW OUTDOOR  Background:The UFC is the biggest MMA competition on the planet, bringing together the best fighters at each event and attracting millions of viewers. Alongside renowned global brands, all fiercely competing for space and attention. In this scenario, how can Balsamo Bengue - also known as Bengay - stand out as the best solution for muscle pain and bruise relief? VIEW .2 OUTDOORS Aktion Baum: Bark SideShea Moisture: The Visa Loophole Japan has lots of hairdressers, but finding someone who really understands Afro-textured hair is not so easy. Ogilvy Singapore and Shea Moisture investigated further and created 'The Visa Loopholeâ so hairdressers from Africa could go to Japan without the 2 year waiting time for a visa.VIEW THE CONCEPT Kitchen Warehouse: Mum -nipulate The Algorithm This year, Kitchen Warehouse is helping mums take control of the algorithm so their families see ads for the Motherâs Day gifts they really want. Too often, mums end up with gifts that miss the mark on Motherâs Day. But thanks to Kitchen Warehouseâs clever âMum-nipulate The Algorithmâ campaign, created by Special Australia, they can now steer loved ones in the right directionâstraight to the perfect present. The campaign is running ads that, when scanned or clicked, allow mums to pick the gift they truly want for Motherâs Day, and then serve ads for that gift to their family members.VIEW THE CONCEPT Xtrim: Lag Or Bad Gamers love blaming lag when they lose. So Xtrim as Ecuadorâs #1 internet provider, gave them a chance to prove it. We launched a challenge where pro gamers judged real users clips to decide if it was lagâor just bad gameplay. Winners got a free upgrade or a free switch of internet provider. Losers got exposed on our socials. Turning complaints into content, and lag into a showdown.VIEW THE CONCEPT  Everyday people find themselves in incredible situations when they join the Australian Defence Force. This audio campaign promoted âHow Did I Get Here?â, a new podcast where Defence personnel reveal how they found themselves in epic, life-changing moments. PLAY THE 3 SPOTS  Toyota makes it frighteningly easy to choose service â and cuts through the noise on social mediaIn a time where algorithms reward the unexpected and attention is the new currency, Toyota is taking a bold creative turn to promote something as unsexy as⦠car servicing. With three horror-inspired short films, the brand introduces a fresh approach to marketing Toyota Relax â a service-activated warranty that extends your carâs coverage for up to 10 years.VIEW THE 3 SPOTS  Toolstation, one of the UKâs largest suppliers of tools, accessories and building supplies today launches its new âNext Stop, Toolstationâ brand campaign, featuring a series of new TV, radio and social media spots that put its colleagues and tradespeople at the heart of the campaign. Toolstation colleagues take centre stage in two 30-second videos, âNightâ and âMovesâ, VIEW THE 2 SPOTS  Warburtons, the UKâs largest bakery brand, continues its tradition of partnering with Hollywood royalty for its iconic storytelling adverts, unveiling Academy Award-winning actress Olivia Colman as the star of the latest ad, âThe Inspectionâ. The campaign creative was developed by Joyful & Triumphant, with the support of McCann Manchester for social, and the advert was directed by Declan Lowney at Merman. VIEW THE SPOT  Ogilvy Argentina has launched 'The Sound of Divorce', a campaign in which artificial intelligence challenges couples who snore to get discounts and sleep better, thanks to 'Calm is Simple'. VIEW THE SPOT  In its latest national awareness campaign, Bell gives license to everyone to talk to each other about nothing important over a phone call. âWhatever you talk about, just talk. A short phone call can help reduce loneliness.âVIEW THE 2 SPOTS  Curate Films announces the latest work from acclaimed director and comedian Seb Cardinal, who brings his unique comedic sensibility to Irn-Bruâs whimsical new campaign celebrating the launch of two limited-edition flavours: 'Nessie Nectar' and 'Unicorn Tears.' Created in partnership with The Leith Agency, Irn-Bru once again embraces the absurd with two surreal adverts steeped in myth and folklore. VIEW THE 2 SPOTS  Vibrant street markets. Hidden local gems. A food lovers' paradise. The new content series 'A Taste of Asia' showcases Changi Airport as the ultimate gateway to Southeast Asiaâs rich, authentic culinary culture by following Australian content creators Sinead Chabowski and Joshua Shediak on mouth-watering adventures across Chiang Mai, Phnom Penh, and Da Nang. VIEW THE 4 SPOTS Alrajhi: We Call You By Your Name Al Rajhi Bank has been with the people of Saudi Arabia from the start.It saw the country grow, and it grew with it â step by step.It knows its customers by name.Sends them birthday messages.Congratulates them on the new car, the new job, the big moments.Itâs not just a bank.Itâs part of peopleâs lives.RAJHI Bank "We call you by name"VIEW THE SPOT Lone Pine Koala Sanctuary is known for wholesome, family-friendly messagingâso we flipped the script. To promote their new Nocturnal Night Tours, we targeted under-25s with a taste for spontaneity and after-dark adventure. The result? A cheeky reframe of Brisbane nightlife, inviting young locals to swap bars and clubs for Devils, Wombats and Koalas. It's a bold creative shift for a traditionally conservative brandâand proof that sometimes the wildest nights are the quietestPLAY THE SPOT |
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This is the Bark Side not The Dark side, new interactive for Aktion Baum