Riding high on cricket fever, Uber India has launched a new campaign for its bike taxi offering, Uber Moto, with Australian cricketer Travis Head stepping into the spotlightânot as himself, but as the latest anti-hero in town. Conceptualised and executed by FCB India and Uber, the campaign introduces Travis as the âHyderabaddieâ, a playful nod to his no-nonsense Aussie swagger set against the backdrop of Hyderabadâs vibrant culture. The campaign leverages Travis Headâs badass image to have some fun and play some bold pranks on other city teams.
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Earlier this year, India discovered a new flower species - the Indianis Dentris. These films spark curiosity, wonder and a jaw-dropping revelation about its origin.
