BEST TVBest:
Under Armour 'It Comes From Below' This spot makes the most of the sensory experience one feels at a baseball game. It's moving and this is coming from someone who's not much of a baseball fan. I love the editing. And that crack of the bat truly says it all. Go Mets!
Runner-up:
Amstel Beer 'Pass It On' Passing along an Amstel from friend to friend is a heartwarming idea that captures the emotional and communal connection people have when sharing something like a beer.
BEST PRINTBest:
LG Air Conditioner 'Rug'What a strong visual idea. It tells the complete story through clever imagery. And the craftsmanship is well done.
Runner up:
ABS-CBN Foundation 'Boat'Transformation from dirty water to beautiful art makes this an inspiriting execution. Again, craftsmanship rules the day. It's a close runner-up.
BEST OUTDOOR Best:
PrimaDonna Lingerie 'B-Cup Day For Men'Putting someone in the place of another brings relevance to persuasive logic. Those guys will never look at women the same way ever again.
Runner-up:
Castrol 'The Vuvliser'Creating a product that serves a necessary need while building upon a fun activity is brilliant. Cheers.
BEST INTERACTIVE Best:
Water is Life 'The Venmo Micro Hack' Focusing on the functionality of an app like Venmo to encourage action seems so easy. That's what makes this idea so powerful.
Runner-up:
The Noite 'Troll Ad Button'I don't usually lean towards work that disparages advertising, but clearly it works in this instance - especially within the world of entertainment.
This week's guest judge is Kathy Delaney, the Global Chief Creative Officer of Saatchi & Saatchi Wellness, a role she began in February 2013.
Based in New York, she uses her bold creative vision to tell compelling, human-centric stories that promote health and wellness, while creating strong results for the agency's clients, which include Allegra and the American Heart Association.
Prior to joining SSW, Kathy served as Global Chief Creative Officer at Nitro, where she helped build the business globally, culminating in its sale to digital consultancy, Sapient, and successfully forming SapientNitro, a global digital and brand specialist network representing clients such as KRAFT, Foot Locker, A&E, Mars and Unilever.
She previously spent 12 years at Deutsch New York, climbing the ranks from Associate Creative Director to Chief Creative Officer and Managing Partner. There she helped to grow the company from a boutique firm worth $180 million, into an integrated marketing company worth $2.5 billion, all while producing memorable and innovative work for clients such as Ikea, Revlon and Tylenol.
In 2014, Kathy served as President of the Health & Wellness Jury at the inaugural Cannes Lions Health, ushering in a new era of recognition for creativity in health and wellness communications. Previously, she served as a Cannes Lions judge in 2010. Named one of 'The Most Creative Women in Advertising' by Business Insider in 2013, she has been the recipient of industry awards that include the ADDYs, ANDYs, Effies, Webbies, One Show Gold, One Show Film, W3 Awards, Communication Arts and Art Directors Club. Her work is featured in the Museum of Modern Art's permanent advertising collection and she has also been honored with the American Advertising Federation's Under 40 Hall of Achievement Award.
In addition to producing award winning work for Saatchi & Saatchi Wellness' corporate clients, Kathy invests her time and creativity into projects for charities such as Crossroads Community Services, a New York organization that provides food and shelter to the homeless. She has also worked on an initiative to educate the local women of Ghana about birth control and has spent time in Africa, traveling to Somalia for a project with the UN World Food Programme.
Despite her calm and collected exterior, Kathy is in fact a native New Yorker, born and bred in The Bronx. She attended the School of Visual Arts, where she met her now husband. They live together in Manhattan, with a beloved French bulldog named Sadie.
