BEST TVBest: Nike '
Time Is Precious'. The absurdity of our addiction to phones and social media is delivered succinctly in a simple white-type-on-black film. The point being that maybe we could do something better with all that time. Like going for a run. While chasing likes.
Runner up: Highways England '
When It Rains'. Beautifully directed and equally powerful, this draws you in and takes you on a journey that ends with a sobering punch. A lovely reminder that when it comes to driving, pissing rain can be as dangerous as getting pissed.
BEST PRINTBest: McDonald's '
Fishing Hook'. Nice use of logo as idea. Simple, clean, to the point.
Runner up: Student Flights '
Dude Vs Pensioner'. Who doesn't love a bit of knolling.
BEST OUTDOOR Best: Rialto Channel '
The Breast Cancer Screenings'. If we can get tested for cancer by crying instead of having our boobs flattened in a machine, I would happily watch any number of tear jerkers. Nicely done.
Runner up: Public Eye '
Return to Sender'. Not sure what a "factor of 60" means in reducing the sulfur content of air, but hats off to any piece of work if it actually changed government policy rather than the usual "raising awareness".
BEST INTERACTIVEBest: McDonald's '
The Boy Who Loves to Study'. I hope that people actually did "share the love" and other children got access to education, not just one little boy who was caught on camera for a sweet piece of content.
Runner up: Footlocker '
Audio Tours'. For sneaker lovers, I imagine this would have been a rewarding experience.
This week's guest judge is Sarah Barclay, global executive creative director, J. Walter Thompson, New York.
Sarah was born in London, grew up in Sydney and Melbourne and has lived in New York City since before the flat white.
She's worked in three continents on major global brands. Over the years she has taken the taboo out of tampon advertising, made milk a sexy drink, created songs about manscaping and stripped a couple for razors.
She's won all the international awards from Lions to LIA, as well as the best TV commercial in 25 years in Australia.
And has judged at all the industry's top award shows, tutored advertising schools and contributed to a book about Advertising's Top Women.
She loves to travel, dirty rock and roll and throwing a few prawns on the barbie and in the winter she can be found with her husband in Costa Rica or Byron Bay.
