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Seen and noted

Viagra: Make Love Last

  PRINT   CHINA    April 15, 2025 13:08 (Edited: April 15, 2025 23:08)
A week later, the couples were invited to a private gallery to view their photography, reliving their emotions through art. Their stories and photographs were then released online on Chinese Valentine’s Day, driving organic discussions about intimacy while staying fully compliant with advertising regulations. By leveraging art, real human stories, and cultural sensitivity, Viagra didn’t just sell performance - it rekindled desire in a way that felt authentic, emotional, and memorable.


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