Hawaiian Tropic is heating things up this summer with their boldest campaign yet, created in partnership with BBH USA, starring internet icon Alix Earle in a glow guide like no other. Launching May 15th, the campaign âTana Sutraâ is a playful Kama Sutra-inspired series of tan-tric positions designed to help you get that even, sun-kissed glow â lathering up and switching up every 15â20 minutes. This marks Hawaiian Tropicâs first major campaign, reintroducing the brand with a fresh, culturally resonant voice ahead of the summer season.
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