McDonaldâs debuts Magic Stories, an AI-powered storytelling experience within the Family interface of the McDonaldâs app in the Netherlands. Magic Stories transforms each visit â whether dine-in or delivery â into a personalised, animated story starring the family themselves. Over time, these stories become magical memory lanes that families can revisit again and again. In todayâs hyper-competitive landscape, consumer loyalty is harder to earn, as rising expectations have reshaped how people engage with brands. By merging the enchantment of storytelling with generative technology,
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