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Seen and noted
MAS: The Overthinker MAS has launched its latest brand campaign with a focus on what keeps Kiwis awake at night. A New Zealand-owned insurance and investment mutual, MAS has been supporting the financial wellbeing of its members for over a century. VIEW THE SPOT Modibodi: Fear Not Did you know 45% of women are scared to swim during their period? To bust this myth, we devised the ultimate product test for Modibodi Anti-leak Period Swimwear. Freediver and marine biologist Brinkley Davies took the plunge in Modibodi... in shark filled waters.VIEW THE SPOT Squarespace: The Ditch Squarespace has today revealed its first Trans-Tasman brand campaign in both Australia and New Zealand. The new brand campaign underscores Squarespaceâs growth in the region with Australia serving as one of its fastest-growing markets. Squarespace is tapping into the notion that a business idea can come from anywhere, encouraging both Aussies and Kiwis to look under their nose for an opportunity to monetise what they already know or have.VIEW THE 2 SPOTS wildbean cafe: Drives you Cravey wildbean cafe has launched a major new brand platform across Australia and New Zealand via Ogilvy, in a bid to re-engage Kiwis and introduce Aussies to its great selection of barista-made coffee and food. VIEW THE TOASTIE SPOT VIEW THE DONUT SPOT VIEW THE COFFEE SPOT NRMA Insurance: Hailstorm Hailstorm, tells the story of a little car who seeks shelter from an incoming storm all on its own, ultimately avoiding any damage.VIEW THE SPOT VIEW THE 7 OUTDOORS Tegel Takeouts: Dad Beautiful Pictures' latest addition to their roster of directors, Grantley Smith has recently completed a TVC for Tegel Takeouts via Dentsu NZ to launch their product into the Australian market. Combining live action and food shooting, this TVC shot in Perth is a fun play on ordering takeaway through the drive through. Cinemachine's new high speed cinema camera, The Ember was brought in to shoot the slow motion food shots. The TVC was shot in Perth using local talent and local crew.VIEW THE SPOT Hell Pizza: Hell Afterlife Pay 'Buy Now Pay Later' schemes have exploded in popularity in recent years, but lately they've been receiving plenty of negative attention, including from government regulators, for trapping people into spirals of debt.So we launched our own pay later scheme for Hell Pizza that lets customers buy a pizza now and not pay until much, much later, when they're deceased. With no late fees or penalties. Agency: Yarn VIEW THE CONCEPT Reckitt: Desirable Outfits Every year, over approximately 220,000 tonnes of textiles end up in our already bursting landfills. A shocking number that Vanish is determined to reduce. Fast fashion has made it easier to throw clothes out and replace instead of looking after them. Vanish wants to shift this behaviour, by raising awareness of this terrible statistic and reminding Kiwis, that looking after your clothes is as easy as adding Vanish into every wash. Which also means that when you're tired of wearing them they'll still be in great condition to donate and be re-worn by Kiwis in need.Agency: Farrimond VIEW THE YELLOW DRESS AD VIEW THE PURPLE DRESS AD VIEW THE PINK DRESS AD Tourism Fiji: Where Happiness Come Naturally "Fiji. Where happiness comes naturally." Global rebrand and integrated campaign launch for Tourism Fiji. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Kindness Factory: Shut The Frock Up Kindness factory is a not-for-profit charity with a single mission To educate the world on the benefits of being kind. In the lead up to World Kindness Day (Nov 16) the charity was very kindly given back up media space in magazines if paying brands didn't take-up the placements. Good thing for us, they didn't.So, we rolled out a print campaign that promoted random acts of kindness via a series of Public Kindness Announcements. But it wasn't a spray and pray approach. We worked very closely with our media partners to understand each magazine's genre. We then carefully wrote and designed each ad to be specific, contextual and hyper targeted to the readership of each publication. Resulting in ads that felt like they had a deep understanding of the reader. VIEW THE FROCK AD VIEW THE WHIP AD VIEW THE DUCK AD VIEW THE FRUITY AD VIEW THE UNDIES AD Palau: Ol'au Palau Ol'au Palau is an invitation to the world to access Palau's most treasured natural and cultural wonders, not according to how much you spend, but how gently and respectfully you treat our beautiful island home. You earn points for interacting with Palau's sustainable initiatives, accredited local businesses and customs wherever you see the Olâau Palau symbol across the country. The points you earn can be used to open up deeper parts of our home that are traditionally just for Palau's community and loved ones.Agency: Host/Havas VIEW THE CONCEPT Royal Australian Air Force: Flying's More Exciting Civilian pilots do the same thing day in day out. While their routes can change, their job is always to take passengers from one city to another. In the Air Force, things are a little different. We used the familiar visuals of plane tickets to show the added thrills of Air Force piloting, because you're not just flying from Perth to Sydney, you're manoeuvring powerful jets at unbelievable speeds to complete the mission at hand. These are the kinds of flights you can't do anywhere else.Agency: VMLY&R AUNZ VIEW THE STEALTH AD VIEW THE FORCE AD VIEW THE SUPPLY AD Specsavers: Cowboys Squinting cowboys dramatise the need for polarised lenses in the latest 'Should've gone to Specsavers' campaign created by AJF. Inspired by wild west movies, the campaign calls attention to the need for, and benefit of, polarised lenses as two cowboys in a shootout struggle with glare from the sun. To avoid a near tragic end, the cowboys 'Should've gone to Specsavers' for free polarised lenses to reduce glare, provide full UV protection and see things, like each other, more clearly.VIEW THE SPOT MINI: ToplessConroy Removals: LockdownAshley & Martin: The Rock You're not The Rock (sorry) so if you're feeling insecure about your hair loss, perhaps it's time for your turning point?PLAY THE ROCK SPOT PLAY THE POTATOES SPOT Tahiti Tourisme: Words of Mana The Islands of Tahiti's new social and digital campaign, Words of Mana has launched across Australia and New Zealand. The new campaign is designed to offer Australians & New Zealanders a momentary escape and chance to connect with the culture of The Islands of Tahiti, while we eagerly wait for a potential bubble with the destination. As of 16th of June, vaccinated people from green zones (including Australia and New Zealand) are welcome to visit French Polynesia without the need to quarantine so hopefully that is a possibility not too far away.Agency: MeringCarson VIEW THE GOOD SPOT VIEW THE SUNNY SPOT VIEW THE HELLO SPOT Avis Budget Group: The Good Stuff With the car rental category boosted by an increase in domestic travel due to international border closures, the "Get To The Good Stuff" campaign aims to drive consideration by positioning Budget as the hassle-free choice that gets you on the road to adventure faster through convenient locations, Digital Check In service and programmes like Fastbreak.VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT Warehouse Stationery: There's A Message On My Face In the workplace, women are often interrupted, ignored and mansplained to, and made to feel undervalued, undermined and disrespected. Introducing Break the Bias Notebooks, designed to empower women to speak up against gender bias, so all women can thrive at work. VIEW THE AD FMG : LIfe's a dream A move to the country might be a move to the good life, but you need to be with an insurer who can help you manage the risks. Someone like FMG, New Zealand's leading rural insurer.Agency: Film Construction VIEW THE SPOT Testicular Cancer Awareness Month: Ballsy Mirror Guerilla project for Testicular Cancer Awareness Month (April) and Movember.The global pandemic has slowed down the traffic at public urinals. I used this opportunity to put up an important health message to those who visit. VIEW OUTDOOR Musashi Nutrition: United By Sport Elevate supplements outside of gyms and into mainstream sports. With the support of leading Australian sports athletes, we create a community of all players, all codes and all sports. Agency: Drum VIEW THE SPOT RAM Trucks Australia: Sexy Beast A series of digital ads dynamically created using RAM's actual facebook followers comments. We found RAM's biggest advocates, asked their permission and turned their pride and joy into ads.Agency: Drum VIEW THE FIRST CONCEPT VIEW THE SECOND CONCEPT VIEW THE THIRD CONCEPT Hasbro: Game of ThronopolyWhen Monopoly launched an updated Game of Thrones edition, who else would be better to promote it than the man who first took up the challenge?To ignite the flames of fierce family competition, our Ned Stark voiced an epic 45" radio spot by calling the action, play by play and slay by slay. Agency: The Warehouse Group PLAY THE SPOT Volkswagen Tiguan : This is not a Volkswagen For a small cost, Volkswagen aftersales offers servicing, repairs and genuine parts for Volkswagen vehicles. It means only a Volkswagen technician will service or repair your car, and only genuine parts will be used. The problem is, most people don't see the value in purchasing after sales given the prevalence of cheaper 'auto repair shops'. Volkswagen wanted to help people see the value in aftersales. So, we posed them a simple question; If your Volkswagen is serviced with anything other than genuine parts, then is it really still a Volkswagen?Agency: DDB, Sydney VIEW THE AD Latitude Financial Services: Let's The campaign is based on a great media insight that our audience is dreaming in their Instagram feed. The films have been created to appear as if on Instagram - paying homage to where their audience finds inspiration and showing how Latitude are a catalyst for turning dreams into reality.Multiple spots and executions will be targeted online to individuals based on their behaviour. All the data and tech detail is hidden behind some great craft and storytelling. Agency: CHE Proximity VIEW THE SPOT Nescafè: B43 Black RoastKennards Hire: The Enabler Iconic brand Kennards Hire have enlisted Enigma for its 2019 major brand campaign off the back of a competitive pitch process. Based on the premise that you can always 'Count on Kennards', the new campaign clearly positions Kennards Hire's role as the 'Enabler' helping customers from all walks of life. Be it the weekend DIYer through to the tradie and construction site manager, Kennards Hire's range, ease of hiring, quality and sound advice allows them all to be their 'on-the-tools' best. "For us, the key deciding factors in appointing a new creative agency are creative skills, strategic insight and cultural alignment to our brand. Enigma stood out for all three." Lara Galvin, Head of Marketing, Kennards Hire.VIEW THE PAINTER TV SPOT VIEW THE HAMMER TV SPOT PLAY THE PAINTER RADIO SPOT PLAY THE HAMMER RADIO SPOT Avis : Art of Discovery Avis launched their new campaign Art of Discovery by Ikon Communications and Flint VIEW THE FIRST SPOT VIEW THE SECOND SPOT Ilabb: Live with barriers - Anna Willcox 'Live without barriers' is the lead in an installment of content, developed by Daughter, that captures the unique spirit of ilabb people. A depiction of what happens when you look beyond and see the world from a unique perspective - without fear of external judgement. Free to push the boundaries and put yourself out there. To go within, see beyond and let go. Shot in the remote sand dunes of Glinks Gully in New Zealand's North Island, we follow the internal and external journey of New Zealand Olympic freestyle skier and TV host Anna Willcox. Snow is not a barrier as she 'sand skis' down 100 metre sand dune faces, the film oscillating between her conscious and subconscious states.VIEW THE SPOT Mt Hotham Ski Resort: UndercoverGetting back to the core of what makes the Australian alpine experience so unique, Mt.Hotham's campaign gives the mountain a voice, bringing the views of the colourful locals and the scenery of Australia's highest alpine village to life. To launch the 2019 snow season, our mountain didn't have a choice but to go undercover...Agency: 10 Feet Tall PLAY THE SPOT Accor Hotels: Wintervention of Australia's Coldest Town We decided to give Australia's coldest town, Waratah, Tasmania, a Wintervention. Live on breakfast TV, we surprised the entire town with a trip to the Gold Coast, the only catch? They had to leave immediately. Agency: TinkerbellVIEW OUTDOOR Accor: Wintervention We decided to give Australia's coldest town, Waratah, Tasmania, a Wintervention. Live on breakfast TV, we surprised the entire town with a trip to the Gold Coast, the only catch? They had to leave immediately. Agency: TinkerbellVIEW THE SPOT Sika: Sticks and SealsLow Rate Mastercard: Boxing Day preSale Boxing Day is the biggest day on the Australian sales calendar, and with it comes the biggest crowds. So, to launch Latitude's new Low Rate Mastercard with Price Protection (a feature that pays back the difference if the price drops) we decided to move Boxing Day forward an entire month - helping shoppers avoid the most chaotic sales period, ever. Agency: BWM DentsuVIEW THE SPOT Absolut Vodka: Absolut Love To commemorate last years 'Yes' vote to same sex marriage, Absolut Australia have created a campaign for the 2019 Gay Mardi Gras that congratulates some of the 6000 same sex couples who made history by tying the knot. Using its iconic bottle and gay pride rainbow, the campaign is a celebration of diversity and love. Agency: Cummins&Partners VIEW OUTDOOR Pauls Zymil: Dad Words There seemed to be a slight misconception amongst consumers about the correct pronunciation of Pauls Zymil milk. So, despite Dad's best efforts, we felt the younger generation should be the one to clear up any confusion.Pauls Zymil. Hard to say, easy to digest. Agency: Zenith Media VIEW THE SPOT Princess Cruises: Symphony of Service 'Symphony of Service' shows the poetic and dreamlike delivery of an entire cruise ship working in harmonic rhythm to deliver a memorable guest experience. Set on-board the Majestic Princess; the newest and largest ship to sail out of Australia, the story extends much further than introducing a world class vessel with state of the art features. The alluring story features interactions from the crew as they create memorable moments for their guests everyday. Agency: Mediacom Beyond Advertising VIEW THE SPOT Uber Eats: Tonight, I’ll be Eating… With Uber Eats, you can order whatever you want for dinner. But the real question on everyoneâs lips is finally getting answered as we peer into the lives of some of Australiaâs most-loved celebrities to find out what theyâll be eating tonight.Agency: Special Group VIEW THE TATTOO SPOT VIEW THE BREAKING NEWS SPOT VIEW THE HAMISH AND ANDY SPOT Repco Auto Stores: Ink Blot The strength of Australia and New Zealandâs most iconic auto parts chain, Repco, is the passion and knowledge of their 4500 staff. These spanner-wheeling, straight-talking characters know their stuff. No question is left unanswered. Cars and parts are a part of who they are â itâs second nature. To demonstrate this expertise, we put it to the test.Agency: Cummins&Partners, Melbourne VIEW THE INK BLOT SPOT VIEW THE SHELL GAME SPOT VIEW THE OIL CONNOISSEUR SPOT |
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