 |
Seen and noted
Austrian Tourist Office: Austria's Youngest Ski Instructor Just in time for the next peak of the winter season during the semester break, the Austrian National Tourist Office in partnership with Wien Nord Serviceplan has launched an extraordinary social media campaign. The testimonial is three-year-old Charlotte, who, as "Austria's Youngest Ski Instructor", explains everything you need to know about skiing and everything else on the slopes in more than 15 short video episodes.VIEW THE SPOT Austrian National Tourist Office: Chat SkiPT Nowadays, more and more people ask an AI when looking for information about their vacation destination, which can lead to generic answers or pretty mainstream suggestions. This insight led to the Austrian National Tourist Office launching the world's first "Authentic Intelligence" called With Chat SkiPT. Real ski instructors take the place of AI chatbots and answer questions about winter vacations, winter sports and beyond. With their unbeatable local insider knowledge, the instructors put AI services in their place and convey the typical Austrian charm and the flair of a winter vacation in Austria â something that only real humans can do. ChatSkiPT.com is already online, the actual chat phase started on January 17th, 2024. Artificial intelligence (AI) is finding its way into more and more areas of life, and AI is already being used regularly for holiday planning. Tools such as ChatGPT can provide valuable tips and well-founded information. However, they have not mastered the typical Austrian humour And there is also a residual risk of incorrect results and poor recommendations. Not least because holidays in Austria are all about authentic experiences, the Austrian National Tourist Office is relying on "Authentic Intelligence" - the knowledge and humour of real-life Austrian ski instructors - instead of "Artificial Intelligence", as part of a new marketing campaign. The idea was developed together with Austrian creative agency Wien Nord Serviceplan. The cornerstone of it is an online film directed by Niklas Schwärzler (SOVISO Film Production) in which ski instructors from Austrian ski regions appear as testimonials. "It's not about AI."VIEW THE CONCEPT Austria Climate Ministry: Austria Has Gone Looney Austria's commitment to climate neutrality by 2040 has spurred the Climate Ministry to campaign for households to improve energy efficiency in their homes. The campaign by Jung von Matt works on the premise that 'Austria is crazy' to continue to waste heat and energy in the home. The concept of a 'mad house' offers up a fun and arresting visual whereby the windows, doors and walls come alive as madcap cartoon characters and wind up the inhabitants of the house.VIEW THE SPOT  Austria's leading art institution the Leopold Museum in Vienna has staged an ingenious intervention within its esteemed galleries in a bid to highlight the dangers of climate change on our planet. 15 paintings including artworks by Gustave Courbet, Egon Schiele and Gustav Klimt, are hanging at an angle in the museum as part of the artistic action: 'A Few Degrees More (Will Turn the World into an Uncomfortable Place)'VIEW OUTDOOR  This film is a universal story about youth and parenthood. It reflects the zeitgeist and behavior of the current era, embracing all the texture of the real world to house the narrative in an unflinching contemporary reality.VIEW THE SPOT Drei by Austrian: Drei Christmas Christmas is coming closer. The festive season is celebrated by people in the most diverse ways...or not at all. When it comes to the end of the year, there are basically two types of people: those who listen to "Last Christmas" around the clock as early as October and enjoy the first Christmas gingerbread, or those who would give anything to simply skip the Christmas season in its entirety. Hutchison Drei brings both camps together with its pleasantly low rates and attractive Christmas offers. VIEW THE FIRST SPOT VIEW THE SECOND SPOT Burgenland-Tourism:Wine Like This Only Stars Here Top Kino cinema in Mariahilf, Vienna, premiered a film on 5th September starring famed Austrian actor Nicholas Ofczarekas the new wine ambassador of Burgenland Tourism. Ofczarek is more than a brand ambassador, for he embodies the characters of the six renowned wines of the six DAC regions in a series of six film clips. In the Pannonian climate of Burgenland, internationally renowned red, white and sweet wines with very special characters typical of the six Burgenland wine-growing regions are created with the heart and soul of the winemakers who live there, waiting to be discovered. These very special characters also deserve a very special communicative translation. VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT VIEW THE FOURTH SPOT VIEW THE FIFTH SPOT VIEW THE SIXTH SPOT VIEW THE SEVENTH SPOT  Erste Group's latest Christmas advert is here! For the fourth year in a row, the Vienna-based banking group is helping to spread the Christmas spirit through a global digital campaign. This year, the Erste Group advert focuses on the future of our world and of its youngest inhabitants. With its previous adverts enjoying over 200 million views, Erste Group has established itself as one of the most successful brands that regularly produce Christmas adverts. Jung von Matt DONAU reprised its role in handling the advert's creative implementation.VIEW THE SPOT  Wiener Linien are inviting everyone to be a 'Climate Fighting', by using public transport in this new film via Traktor, Vienna.VIEW THE SPOT  DDB Wien, Vienna has illustrated this print ad for McDonald's.TRANSLATION: WHO MISSED YOU AS WELLVIEW THE AD Greenpeace: Don't Buy Throw Away Fashion DDB Wien, Vienna has illustrated this 'Black Friday. For Nature' print campaign for Greenpeace.VIEW THE BODY AD VIEW THE DRESS AD VIEW THE SHIRT AD  For a long time, bumblebees thought their wings are too small to carry their bodies. Until one day. Agency: Jung von Matt/Donau, Vienna.VIEW THE SPOT wwf: Amazon: Our Lungs Are BurningTyrolit: The ICONIC RUST Billboard Agency4e7, Vienna has created this 'Enjoy Life and Style' spot to introduce Humanic's Fall/Winter 2018/2019 Campaign.VIEW THE SPOT Vienna Tourist Board:To Art It's Freedom In keeping with the spirit of Vienna Modernism, Vienna wants to stimulate discourse and revive that very spirit. Ultimately, however, the fact that no original depictions of Schiele nudes are allowed to be shown in Germany and England should even more strongly stimulate a discussion about the boundaries of art, the different moral codes in public and online as well as about the customs and values of our society. Agency: Wien Nord Werbeagentur, Vienna.VIEW OUTDOOR McCafe: Pure Coffee PleasureGardena: Grow With Your Garden Heimat Wien, Vienna has created this 'Grow With Your Garden' outdoor campaign for Gardena.VIEW OUTDOOR Gardena: Cutting at the Highest Heights Heimat Wien, Vienna has launched this print campaign for Gardena.VIEW THE HEIGHTS AD VIEW THE SCOOP AD VIEW THE UNIFORM AD  Get off your phone and enjoy the'Real Tweets' and rain by re-connect with nature and life. VIEW THE SONGS AD VIEW THE TWEETS AD  Smart lawn care provided by Gardena and Heimat Austria. VIEW THE SENSE AD VIEW THE SCISSOR AD VIEW THE DROP AD XXXLutz: Radiation Free Dreams Demner, Merlicek & Bergmann, Vienna and XXXLutz have created "Radiation Free Dreams" a safe bedstand offering a health improving new feature. VIEW THE SPOT BMW: Night Vision Demner, Merlicek & Bergmann, Vienna installed animal detecting billboards on roadways at dangerous wildlife crossing areas in the spring, which is the most likely time for road kill accidents to happen. Combining LED Billboards, BMW Night Vision technology and the data generated from prior road kill accidents made it possible to run an outdoor campaign which let drivers experience the benefits of BMW's safety system right there where it was most relevant while driving on the road at the most dangerous time.VIEW OUTDOOR McDonalds: Iconic Packaging A special edition packaging from DDB Tribal Vienna that evokes memories of the classic burgers for Vienna Design Week.VIEW OUTDOOR McDonalds: McDrive SurpriseCaritas Austria: Adshel Heater In response to the eviction of the Viennese City Park and in order to raise awareness for the social welfare charity "Caritas", which supports homeless people to get through the winter, DDB Tribal Vienna created the first adshel that gave off heat. Each time a Euro was put in, the adshel would turn into a heater. This provided people the opportunity of giving warmth. To themselves and to those in need.VIEW OUTDOOR  Leave your morning mood behind. says DDB Tribal Vienna for McDonaldsVIEW THE CACTUS AD VIEW THE BUBBLES AD VIEW THE FIREWORKS AD  Print carrying a simple yet strong message from DDB Tribal Vienna for VolkswagenVIEW THE STREET AD VIEW THE BILLBOARD AD VIEW THE CARRIAGEWAY AD Ikea: LEDshell DDB, Tribal Vienna modified adshels around the city by swapping their regular neon tubes with IKEA's new range of LED lights.This way we made the product the medium and demonstrated that IKEA can turn ordinary things into something extra-ordinary.VIEW OUTDOOR  Not everything is as easy as a breakfast at McDonald's as shown in this spot from DDB Tribal, Vienna VIEW THE SPOT  Jung von Matt/Donau, Vienna point out the dangers of when opposites attract.VIEW THE BALL AD VIEW THE CAT AD  DDB Group Melbourne and the Reach Foundation partnered together to create an awareness campaign called âThe Open Book Projectâ.We wanted to show teenagers that everyone â even the most famous and successful people in Australia â went through exactly the same stuff once. So we asked celebrities for their teenage diaries and published them online at the Open Book Project.com.au. What started as a trickle became a flood of entries and interest. TV and radio personalities read their own diaries on air. National newspapers printed politicianâs intimate confessions. Actors, sports stars, musicians and comedians all contributed stories of difficult times, determination, dreams, first loves and broken homes. As we turned these entries into other mediums like outdoor, press, radio and DM, the public became captivated by these intimate glimpses compelling them to share their own online. The Open Book Project generated over $1.2 million of editorial coverage, and spread Reachâs message to more than 9.1 million people, all on a $30,000 budget. VIEW THE SPOT  Lowe GGK , Vienna print ad,translation: With just one shot you risk everything. Don't drink and drive.VIEW THE AD  Hugyfot has been producing underwater housings for cameras since 1953.The design makes it easy to use, and you can operate the camera simply with one hand. So next time you meet a good marine friend in the ocean you are prepared.Print from Lowe GGK Vienna VIEW THE SHARK AD VIEW THE DOLPHIN AD 172 whales posters Sea Shepherd is a Non-Profit-Organisation for the protection of the oceans. Whale hunting is still illegal though various countries don't obey this law. January till March 2011 more than 172 whales were killed, many more will follow. The goal for Lowe GGK Vienna was to bring the horror of the whale killing from the ocean into the city, to get peoples awareness again and generate donations.VIEW OUTDOOR  International acclaimed creative and Post Production house Gravity has finalized a series of 3 commercials for Swiss Emmi Dairy Group via Scholz & Friends Vienna . VIEW THE FONDUE SPOT VIEW THE YOGURT SPOT |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
Traktor, Vienna has illustrated this print ad for WWF.
Heimat Wien, Vienna has created "The ICONIC RUST Billboard" for Tyrolit.
Free your Garden from annoying Cables. Agency: Heimat Wien, Vienna.
DDB Wien has created this print ad for McCafe. 
DDB, Austria has created this 'Good Night To Go' print ad for McDonald's.
April Fool's Day at McDonald's drive through in Austria.
T- Mobile spot from DDB Tribal Vienna 
Web film created by Ratfilms Vienna for electrical goods retailer Saturn