Seen and noted

BEST TV
My favorite TV spot wasn't a TV spot (maybe they should change the header). I liked the Intel and Toshiba film. Fun, well-written, good craft. The Windows Phone spot came in second for me. A relevant, comical incite based on the phone benefit. A lighter touch with the humor and the last line, however, would have made it even better.

BEST PRINT
I guess I have to go with the Ready Egg ad. Gets the point across in an engaging way. Next would be the Vancouver Police Foundation ad. Fun headline and a good cause.

BEST OUTDOOR
Hmmmmm. Have to go with the Ironage Pulse Machine piece. Clever idea and relevant to use (would have liked to hear the discussion with the lawyers). After that, I would go with the Radar Security thing. Small but smart.

BEST INTERACTIVE
The Shelter integrated piece is great fun and on the money. So that is my pick. Second place definitely goes to the Take 3 Recycle a Tweet. Nice piece that integrates the problem into the solution in a smart way.



This week's guest judge is Todd Tilford, chief creative officer at Draftfcb Chicago.

In August 2011, Todd became CCO of Draftfcb Chicago. Under his leadership, the agency is quickly gaining ever-increasing buzz and recognition for its revitalized creative product.

Before joining Draftfcb, Todd was the ECD at Grey, New York, where he led the rebranding of the NFL, DIRECTV, and Ketel One vodka, helping guide each to record-setting sales. He is credited with helping to turn Grey around, leading Fast Company to deem the agency the "most innovative company in advertising."

Todd has led general, digital and design departments at numerous agencies including Crispin Porter + Bogusky, BBDO, Core, and The Richards Group. During the 1990s, Tilford founded and ran his own agency, Pyro, in Dallas, where he relaunched the Hummer brand, turning it from high-end farm equipment to a sexy, lusted-after pop culture icon. Tilford also created the famous "Blank Canvas" campaign for Converse/Chuck Taylors that is widely credited for helping to pioneer mass- customization in the fashion industry. His work for the legendary Doom and Quake franchises changed the face of gaming marketing, his global rebranding of Dr. Martens led to the highest sales in company history, and his work on Karl Lagerfeld and Gucci ushered in a new wave of fashion content online. Other accounts that Todd left his mark on include Subaru, Pontiac, Nike, Maserati, Epiphone guitars, Braun, Spyder Skiwear, Triumph Motorcycles, Reebok, and Footaction.

Todd's belief in design, innovation and storytelling has given his work an undeniable edge that has led to nearly every major creative award in the industry.