âDroga5, part of Accenture Song, has launched âOh My Rustlersâ, a bold new integrated campaign for Rustlers, the quick and tasty burger brand from Kepak. Running across digital, outdoor, and radio, the campaign encourages everyday people to reach for Rustlers during convenient meal moments - and savour every bite unapologetically. At the centre of the campaign is a hero film in which an ordinary couple is transformed by a single bite of a Rustlers burger. Their everyday surroundings dissolve into a surreal fantasy of dance and desire, set to a beefy, rhythm-driven track - capturing the raw, full-flavour satisfaction Rustlers delivers in every bite.
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