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Seen and noted
 Description ------------------------------------ Ford sponsors football competitions that are the breeding grounds for future champions at the elite level. Creative Commentary ------------------------------------ Big, bustling Barry Hall is the bad boy of the Australian Rules Football League. But the oppistion we gave him was badder. Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient From DDB Sweden: Brief: Tell people that McDonald's now has even more choice. Link ------------------------------------ Click here to view this ad GUEST JUDGE / bestad of the week Geoffrey Hantson, Creative Director, Duval Guillaume Antwerp, will be this week's guest judge. Geoffrey will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  TV: Clarim-Project 155, bravo. There's something in my pocket and it's a... special mention. Lovely film. Lovely copy. Apart from that I thought the visualisation of 'Tide' was interesting, but it kind of lets me down in the end. But the actual winner is Clarim-Project 155. It's way too long, it's way too complicated, I can't imagine how and where they used it, but I have to be honest with you: it caught my attention for the very first moment until the very last second. And there were quite some seconds in there, believe me. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print: Different sizes, National Newspapers of Ireland, bravo. Iams Pet food and the Coppertone ad. What can I say? Well done. Two nice "the idea is in the visual"-ads which you continously see hanging on the wall at award shows. Hope you make it to the wall guys. It was another idea that actually really seduced me though. An idea of 35x6 to be correct. Ok, the fact that the idea is a professional killer might have helped. I'm a scaredy-cat and a coward. Yes I am. Click here to view this ad New print / outdoor / ambient Miniatures of famous monuments were placed inside large aquariums scattered throughout the city, alerting for problems with global warming. Link ------------------------------------ Click here to view this ad The new VW Eos spot from DDB London & Bikini Films Description ------------------------------------ The film for VW takes us on a photographic journey through the synthetic smells we all encounter every day and asks the question "When was the last time you smelt something real?". A beautifully crafted piece which highlights the benefits of fresh air via VW's stunning convertible Eos Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient More from Duval Guillaume Antwerp. Link ------------------------------------ Click here to view this ad NEW FROM JOE PUBLICCLARO MOBILE ... coming to the rescue to a nation of Mums.Ray-Ban viral from Cutwater & Tool of North America Tool of North America Director Geordie Stephens gives us a kissing couple that takes P.D.A. to the extreme in the new :60 Ray-Ban viral video "Kiss", out of Cutwater, San Francisco. Click here to view this spot Virgin Active ... from The Jupiter Drawing Room Cape Town MacLaren McCann's new work for Fashion Cares. Click here to view this spot  ... and the accompanying print work: Click here to view this ad We featured the print, now here's the TV work Nice effective spot from Young & Rubicam Paris. Click here to view this spot Also from Y&R Paris .....  ... it'a all about the suspension. Click here to view this spot  "The run" .... Click here to view this spot New Florida Department of Health spot from Marketing for Change Description ------------------------------------ The Florida Department of Health set out to prepare people for the potential of a flu pandemic, but they faced a tough challenge: No pandemic on the horizon. Most Floridians doubt a pandemic is likely or threatens them personally, and they have a point: No one knows when (or if) a pandemic might hit. So instead of pitching panic, the state, working with the agency Marketing for Change, focused on the behaviors they hoped to change -- a series of hygienic actions such as washing hands, covering coughs and staying home when sick. Creative Commentary ------------------------------------ We built the campaign around what really matters to people: Fitting in. Four out of five people wash their hands after using the rest room. So the central character in this new campaign is the proverbial fifth guy. The campaign includes TV, radio (English, Spanish and Haitian), outdoor (English and Spanish) and print. Click here to view this spot From COD & Anonymous content .. new VW work Creative Commentary --------------------------------------- The campaign shows what it's like to break up with your old car because you just can't resist a new Volkswagen. Director John Dolan from Anonymous Content really brought these stories to life, capturing the angst and tension of walking away from the old car, while harboring that inner delight of getting into a brand new VW. Click here to view this spot From JWT India One of a series of virals from JWT India. VIRAL VIDEO 1: IN THE UNDERGROUND PARK SERIES OF VIRAL BROADCASTS TO COMMUNICATE THE HIGH GROUND CLEARANCE OF THE NEW FORD FUSION. www.youtube.com/viralattack Click here to view this spot New print / outdoor / ambientNew print / outdoor / ambient We've had a lot of good print work in from TBWAPHS Helsinki. Here's a sample: Click here to view Self-crumpled mind  Click here to view Feelings.  Click here to view Idols Practice  Click here to view Action Hero New print / outdoor / ambient A gentle reminder from Australia Post to send your Mum a card or letter this Mother's Day. Link ------------------------------------ Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambientNew print / outdoor / ambientNew print / outdoor / ambient BARE has reliable, high quality, good fitting products. They are a category leader in Canada, but the brand and products are poorly represented and distributed in the US. Globally BARE carry a reputation for value and quality, but trail as a stylish and fashionable brand. With no new suits to showcase we focused on what the existing suits already deliver: FIT. Fit is at the core of all wetsuit and drysuit performance. Fit means optimal flexibility, comfort and warmth in the water. Fit provides optimum performance. A good fit lets you enjoy your dive and stay down longer. Link ------------------------------------ Click here to view this ad New print / outdoor / ambient Here's the print that goes along with the featured TV work for Hubba Bubble from DDB Sydney. bestads. Link ------------------------------------ Click here to view this ad BUG OFF The Addis Paintstick is an innovative paint roller that allows users to paint quickly, so quickly that even the fastest of bugs would not be able to get out of the way in time! Click here to view this ad New print / outdoor / ambientNew print / outdoor / ambient To launch the new Clio Renaultpsort by showcasing Renault's 30 years of F1 experience. Link ------------------------------------ Click here to view this ad Guest Comments for the featured work "My left eye".From Santo Creative Director PABLO MINCES: It was a very interesting project, very different from what we are used to doing. We usually go to the shoot and are very much on top of the whole production aspect, overlooking the castings, asking for storyboards, art references, wardrobe, the protagonistâs voice, the music: exteremely important! Well, for this project our agency did none of these things. The idea this time was to let each director voice their own point of view, without our interference. As for the script, we only asked that they be adjusted to the storyâs spirit. For which, when the time came for the directors presentantions, we knew nothing in respect. We were offline spectators without being able to touch anything. Nonetheless, we are very happy with the final outcome. That is despite that deep feelin inside I still want to make some changes in the editing stages. Click here to view this spot bestads March Global Awards - results online very soon.
AWARD NEWS
May 03, 2007 04:25 (Edited: February 17, 2023 04:19)
 bestads March Global Awards - NOW ONLINE (Go to the awards page) Thanks to this month's Jury:  Joe Bartelli - Sr. V.P., Creative Director, RPA, USA  Gerry Human - Executive Creative Director, Ogilvy Johannesburg  Howard Wilmott - Creative Group Head, JWT London  Carlotta Stankiewicz - Creative Director, GSD&M, USA  Oliver Maisey - Creative Director, M&C Saatchi New Zealand.  Dominic Stallard & Clinton Manson - Joint Creative Directors, Lowe Mena, Duba  James Procter - Creative Director, Cummins & Partners, Melbourne Australia  Senthil Kumar - Executive Creative Director, JWT India previous jurors (since Sept last year) .... Danny Brooke-Taylor, Joint Creative Director, TBWALondon Kevin Roddy, Executive Creative Director, BBH New York Jan Jacobs and Leo Premutico, Executive Creative Directors, Saatchi & Saatchi New York Nick Worthington, Executive Creative Director, Publicis Mojo New Zealand Mike Barnwell, Executive Creative Director, Grey Worldwide South Africa Jeremy Craigen, Creative Director, DDB London Geoff Smith & Simon Butler - CDs, Grey London Al Moseley & John Norman, Co-ECDs W+K Amsterdam Ben Kay & Daryl Corps - CDs, Lunar BBDO London Ed Evangelista - ECD, JWT New York Wayne Best - ECD, Taxi New York Matias Ballada, CD Santo Buenos Aires Andrea Stillacci, ECD JWT Paris Jeff Curry, Group Creative Director, Ogilvy & Mather North America, New York Julian Watt - ECD Network BBDO, South Africa Matt Eastwood, National Creative Director/Vice Chairman DDB, Sydney Terrence Tan - CD, DDB Singapore Olivier Camensuli & Frdric Royer - Senior creative team, Publicis Conseil, Paris Mark Collis - National Creative Director, Leo Burnett Sydney Claudia Southgate & Verity Fenner, Senior Creative Team, BBH London Chad Borlase & Gary Watson - ECDs, Bos Canada Dylan Harrison & Feargal Ballance - CDs, Budweiser, DDB London Ian Grais & Chris Staples, Co-ECDs Rethink, Canada. Ben Welsh, CD M&C Saatchi Sydney. Philip Andrew, ECD Clemenger BBDO New Zealand Matt Smith & Derek Green, Saatchi & Saatchi Simko Switzerland, CEEMEA Joint Regional CDs. Richard Denney & Dave Henderson CDs Saatchi & Saatchi, London Nigel Dawson - CD, Grey Melbourne Todd Riddle, Group CD Fallon Minneapolis Magnus Olsson, ECD Saatchi & Saatchi Amsterdam Flavio Pantigaso - CD, Lowe Mexico Roy Meares & Jeremy Taine - ECD Ogilvy New Zealand Jeremy Carr - CD MCBD London Peter Ampe & Katrien Bottez - CDs Duval Guillaume Belgium Sylvain Thirache - ECD, DDB Paris Jeremy Taine - ECD Ogilvy New Zealand Kerry Reynolds - ECD McLaren McCann Canada Rob Rich, Executive Creative Director, Publicis West - Seattle Tony Leishman & Christine Isaac - CDs, Campaign Palace / Red Cell Melbourne James Mok - CD, FCB New Zealand Ian MacKellar - CD, BBDO Toronto Farrokh Madon - ECD, BBDO, Singapore Pancho Gonzlez - ECD, Unitas Chile Ross Chowles - CD, Jupiter Drawing Room, South Africa Pablo Minces - CD Santo Buenos Aires Björn Stahl - ECD, Ogilvy Group Sweden Curt Detweiler - CD TBWA Chiat Day LA Graham Woodall - ECD JWT Chicago Warren Brown - ECD BMF Sydney Josh Moore - ECD Loweworldwide NZ Roger Pe - ECD DDB International Malaysia Fabio Mazia - ECD Ladoc Publicis Spain Eka Ruola - Creative Director - TBWAPHS Helsinki Wayne Hanson - CD, ATTIK, San Francisco Guest Comments for the featured Nokia spot "The Riddle" A bit of background from Oliver Green & Greg Milbourne, Lowe London, the creative team behind featured spot "The Riddle". The Riddle Once the VO for the riddle was written and in place the shoot itself became a very free flowing and organic process. Director Rupert Sanders of MJZ approached it with as small a crew as possible choosing flexibility over complete control. No actual casting or location scouting was done. We had a couple of vans and some loose areas we wanted to shoot in. And we just went for it. Something in the region of 100 people were shot in the end which made the editing process a long one. It was amazing how much the whole of the film changed when one scenerio was added or dropped. It really was a balancing act. The Harry Dean Stanton VO was a no brainer. He stepped into the booth and just nailed it â a pleasure to hear the man work. The end result is what you see here. Go to the best TV page or Click here to view this spot Guest comments for the featured spot "Log Live the Bubble" Some background from Simon Johnson, DDB Sydney, art director on the featured Hubba Bubba spot. Wrigley's wanted to celebrate the famous Hubba Bubba bubble in a fresh and interesting way. To do this we showed the extreme lengths a child might go to, to keep his bubble alive. As we travel through a house we see all the sharp objects have been mysteriously covered in bubble wrap, oranges, corks and polystyrene. Of course we reveal it's the clever workmanship of an industrious little boy, protecting his most prize possession. Thus 'Long live the bubble'. Go to the best TV page or Click here to view this spot Guest comments for the featured spot "Tide" A few words from CHI creative director Charles Inge: The idea for this commercial was inspired by living in the same house as three shopaholic teenage daughters. Picking Dougal to make this ad was easy. Everyone else we spoke to said it couldn't be done. Based on footage of real waves all he had to do was invent and build a new type of rig, buy a million items and animate each one 960 tiimes. Easy! Go to the best TV page or Click here to view this spot From UK agency UBER ... Lord of the Rings online.new work from Cossette Communications, Toronto & Radke Films A nice, entertaining way of getting the message across - from Cossette Communications, Toronto. Description ------------------------------------ BMO Financial Group is proud to sponsor Toronto's new professional soccer team, Toronto FC. Click here to view this spot GUEST JUDGE / bestad of the week Scott Lambert, Creative Director, Draftfcb, Melbourne , will be this week's guest judge. Scott will be choosing the "bestad of the week" from last week's featured TV & print /outdoor. BEST AD OF THE WEEK - TV:  Publicis Conseil, Paris, gets my two votes. Television. I am not quite sure why this particular âMeganeâ is called the Olympic, and what exactly it offers for Sport addicts. What I do know however, is that the spot is simple, memorable, entertaining and bloody funny. Itâs sure to get a good response in Cannes. Click here to view this spot BEST AD OF THE WEEK - PRINT/ OUTDOOR  Print. I really like the new âStihlâ campaign. It follows on from the great work that has been rewarded in Cannes over the last few years. Itâs a fun campaign that has been crafted with a lot of love. I would be surprised if it doesnât get on the wall again this year. A special mention also goes to the âCape Timesâ Campaign. It also has a good chance of getting on the wall at Cannes. Click here to view this ad Nestle AERO - interesting approach from JWT London The Voice over makes all the difference!! Description ------------------------------------ Let consumers know that the bubbles in Aero, deliver 'intense chocolate pleasure'. Click here to view this spot « First « Previous Next » Last » 4 of 5 |
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