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Seen and noted

FORM Swim Goggles: It's About Time

 TV   CANADA    August 08, 2019 17:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffb759_0000.png&width=200The FORM Swim Goggles are the only swim goggles with a smart display that delivers metrics like split times, distance, and more-intelligently, as you swim. Developed in collaboration with top competitive swimmers and coaches, these goggles are the missing piece in every swimmer’s swim bag.

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SAAQ: Leaves

 TV   CANADA    August 02, 2019 16:38
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F89a68_0000.png&width=200Cannabis is stronger than you think. Never drive high. Agency: LG2, Quebec.

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Infiniti Q60: Quick Reactions

 INTERACTIVE   CANADA    July 30, 2019 21:33 (Edited: July 31, 2019 07:33)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4f282_0000.png&width=200Award-winning global digital experience design agency Critical Mass and INFINITI, the luxury vehicle brand of Japanese automaker Nissan, today launched an immersive Instagram experience that puts users in the driver's seat for an exhilarating ride around a race track in the INFINITI Q60. Critical Mass built the experience through the recently debuted Instagram quiz sticker feature called Quick Reactions. Upon choosing their preferred color for the Q60, users are immediately placed driving behind the wheel and presented with a series of quiz moments. Each question asks them to select their next action as they put the pedal to the metal in a choose-your-own-adventure style experience.

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Drug Free Kids Canada: The Pill Fairy

 TV & PRINT   CANADA    July 27, 2019 22:29 (Edited: July 28, 2019 08:29)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1e1e8_0003.png&width=200If "The Pill Fairy" existed, he'd tell you that dangerous prescriptions won't disappear on their own or by magic. Instead, you can keep kids safe by returning your unused meds to the drugstore. Agency: FCB, Montreal.

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Centre for Independent Living : The Inaccessible Transit Shelt

 OUTDOOR   CANADA    July 26, 2019 20:35 (Edited: July 27, 2019 06:35)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jul/tn_107673_1564108552_The Inaccessible Transit Shelter.jpg&width=200On behalf of the Centre for Independent Living and The City of Toronto, Publicis Toronto closed off a transit shelter with glass so people couldn't enter. The headline 'Feeling left out?' was quickly paid off with the copy 'Over 400,000 Torontonians with disabilities do, too,' to help communicate the challenges Torontonians living with disabilities face every day.

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Consonant Skincare: The Hydration Hub

 AMBIENT   CANADA    July 19, 2019 12:15
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb53a3_0003.png&width=200Now that summer has arrived, Consonant Skincare is celebrating the end of a pop-up store that helped Toronto citizens brave the dry days of winter and cold weather. The Hydration Hub, a small-but-mighty pop-up in Toronto’s PATH was designed to eliminate dry skin over the coldest months in the city. Developed by Toronto-based agency Zulu Alpha Kilo, the retail campaign was centred around Consonant’s own HydrExtreme, clinically proven to be the most potent hydration serum in the world. The small-but-mighty concept came to life at every touchpoint, from the store’s small footprint to promotional pieces like tiny shopping bags and coupons, redeemable for free HydrExtreme. To drive additional traffic to the pop-up, Consonant also deployed The Dry Skin Coupon. When pressed against your cheek, this custom promo piece lifted tiny dry skin flakes from your face with a non-toxic adhesive to reveal a HydrExtreme offer.

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Miller Genuine Draft: One of None

 TV   CANADA    July 17, 2019 21:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb73e4_0001.png&width=200Working with Sid Lee Toronto, Miller Genuine Draft has used fashion and music to begin its claim as the first and only beer of choice within the urban nightlife space through its new 'One of None' brand platform, which contributes to culture instead of just talking about it. The platform is built on the insight that in order to be truly exceptional, one must do what has never been done before. Operating with a different mindset, working harder than others and fearlessly standing out makes one a rare exception to the rule. In short, even though it's the tougher path to take, it's more worthwhile to be one of none than one in a million.

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The Big If: Quake

 OUTDOOR   CANADA    July 10, 2019 12:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8fdf1.png&width=200This campaign via Agency59, promotes awareness of the risk of flood and earthquake to Canadians homeowners. The Big If - are you covered if it happens?

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Dairy Farmers of Canada: Dairy Farming Forward

 TV   CANADA    July 08, 2019 18:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcb882_0004.png&width=200Dairy Farmers of Canada (DFC) has launched a new campaign that aims to demonstrate to Canadian millennials just how forward-thinking farming practices are in producing dairy products of exceptional quality. The new Dairy Farming Forward campaign, produced by DDB Canada, addresses the misconception that dairy farmers have outdated practices and values. The reality is that Canadian dairy farmers are constantly innovating because they care about the environment, the sustainability of their practices, the well-being of their animals and about producing the highest quality milk.


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City of Mount Pearl: The Mount Pearl Anthem

 WEB FILM   CANADA    June 26, 2019 21:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffce69_0004.png&width=200Some cities have famous monuments. Some towns have historical relevance. Mount Pearl, the smallest city in Newfoundland has... free parking? Oh, and great work-life balance and strong wifi, too. And they're so proud of all the little things that they've just dropped a rap video about their unknown city on the far east coast of Canada. Agency: Target


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Brisk: Yep.

 WEB FILM   CANADA    June 26, 2019 21:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcafbc_0003.png&width=200When you're bold, you don't say no. You buckle up and go for it.
Yep. Agency: DDB, Canada

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SAAQ: Cyclist

 PRINT   CANADA    June 26, 2019 21:43
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105808_1561523595_Cyclist.jpg&width=200LG2, Quebec has created this Cannabis at the wheel has an impact campaign for SAAQ.

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Volkswagen: Power To The People

 AMBIENT   CANADA    June 13, 2019 19:20
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F9ff21_0001.png&width=200While most car companies use exotic backgrounds, slick camerawork and elaborate CGI to prove their car's driving dynamics, Volkswagen Canada knows it doesn't require all that to demonstrate the high-end performance of the All-New 2019 Jetta GLI. Instead, VW took the opposite approach. Developed in partnership by DDB Canada and performance driving and content crew Hoonigan, director Brian Scotto - famed director of the Ken Block's Gymkhana series - armed locals with a how-to of optimal camera angles and techniques and the creative freedom to capture the unexpected and to experiment.


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East West Market: Avoid The Shame

 AMBIENT   CANADA    June 12, 2019 15:23
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F92b14_0003.png&width=200Over 1,000,000 plastic bags are used every minute, most of which are filled once and discarded. So East West Market redesigned their bags, to shame people into using reusable bags.

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World Oceans Day: Discovery

 PRINT & INTERACTIVE   CANADA    June 10, 2019 16:11 (Edited: June 11, 2019 02:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/6c38a_0000.png&width=200Why wait for our time to be up #WorldOceansDay.


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New York Fries Haute Dog

 WEB FILM & OUTDOOR   CANADA    June 08, 2019 09:09 (Edited: June 08, 2019 19:09)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Jun/tn_105390_1559939022_NYF_emblem.jpg&width=200New York fries is an emerging fast food restaurant chain with over 200 locations around the globe. Their Premium Dog is made of only the finest cuts of chicken and beef. Quality is what sets it apart. So, we took inspiration from our high-end fashion neighbours in the mall and dubbed it the Haute Dog.
Agency: Juniper ParkTBWA

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Save Our Libraries: Alice In Wonderland

 PRINT   CANADA    June 01, 2019 19:35
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FJun%2Ftn_105274_1559331099_OLA_Alice_in_Wonderland_5008x7063px.jpg&width=200In April of 2019, the Ontario government announced a 50% cut in funding to public library services. It's a devastating cut that led to immediate layoffs and cancellations across various programs and services. This budget crisis will affect people across the province and will impact remote communities even more. Public libraries are an important resource, especially for low income and marginalized populations. Save Our Libraries is a grassroots movement started to bring concerned citizens together to put pressure on the Ontario government to restore funding to public libraries.
Agency: Juniper ParkTBWA

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Joseph Brant Hospital Foundation: Moments That Matter

 TV   CANADA    May 30, 2019 20:46 (Edited: May 31, 2019 06:46)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/82397_0001.png&width=200Nimble Content director, Kelsey Larkin, is rapidly creating a reputation for beautifully crafted commercial films driven by nuanced emotive performances and strong cinematography. She recently completed a new spot for the Joseph Brant Hospital Foundation with a script that called for showcasing 'Moments that Matter'.
Agency: Marshall Fenn Communications, Toronto

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Fuzz Wax Bar: Wax Me

 OUTDOOR   CANADA    May 30, 2019 19:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_105207_1559194753_Wax+Me.jpg&width=200In Canada, the 'Victoria Day' long weekend is the unofficial start of summer. To celebrate this (and the Queen's birthday), waxing specialists Fuzz Wax Bar launched a very British promotion with complimentary 'stiff upper lip' waxes. The British are renowned for their poise and aloofness. As the saying goes, they keep a stiff upper lip. Posters of Queen Victoria with a strategically placed tear-away "waxing" strip appeared in the vicinity of Fuzz Wax Bar's ideal location for this offer - Queen Street in Toronto. Toronto-based agency Zulu Alpha Kilo created the promotion.


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Air Canada: We’re in the Business of You

 TV   CANADA    May 29, 2019 21:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0ce06.png&width=200To highlight Air Canada's commitment to customer service excellence and its award-winning business class as voted by Skytrax in 2018, we developed a new integrated campaign focused on the business traveller's journey. The hero piece is a 60-second video that captures Air Canada's commitment to fly every mile in their customer's shoes by showing the seamless end-to-end experience of business travellers, from priority services and exclusive lounge access to onboard customer service excellence.
Agency: FCB, Canada

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SingleCut : Big In Japan

 WEB FILM & PRINT   CANADA    May 27, 2019 22:57
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fb1ece_0000.png&width=200Zulu Alpha Kilo have created this ad for SingleCut

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Fallsview Casino Resort: Flambé

 TV   CANADA    May 23, 2019 19:05
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F57520_0000.png&width=200Fallsview Casino Resort is unveiling a new set of TV commercials for 2019, created by Arrivals + Departures advertising agency. With a rapidly changing competitive landscape, Fallsview wanted to remind Canadians that there's only one Fallsview experience. The campaign shows a number of scenarios where people are trying to recreate their favourite Fallsview moments. Needless to say, it doesn't work out as they imagined. Leaving the viewers with the campaign tagline "There’s only one Fallsview". The campaign continues to push the humour that has become so well-known for the Fallsview brand.

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GoDaddy: Shift Just Got Real

 TV   CANADA    May 23, 2019 18:59 (Edited: May 24, 2019 04:59)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/d8e59_0000.png&width=200Business doesn't always go according to plan. But, with GoDaddy by your side, you can quickly shift to a new business in no time. In this video, we follow the story of how Frank the mover becomes Frank the food truck owner. After throwing his back out on the job, Frank is suddenly forced to rethink the nature of his livelihood. So, he opens Frank's Falafels instead - and rejigs his GoDaddy-powered company website accordingly. Agency: Juniper ParkTBWA Communications

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Heinz Ketchup: Eat Responsibly

 PRINT   CANADA    May 21, 2019 21:29
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FMay%2Ftn_104877_1558413451_Eat+responsibly.jpg&width=200Rethink Canada has created this Heinz Ketchup print ad targeting beer drinkers in this clever illustration.

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The One Club for Creativity: Pencil Pong

 INTERACTIVE   CANADA    May 17, 2019 22:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3e733_0000.png&width=200The One Club for Creativity ended off Creative Week with the One Show Awards last Friday night. Over the course of the year, Zulu Alpha Kilo created assets for the 2019 call for entries. Last Friday, the agency concluded the 'Win Pencil, Draw Respect' campaign at the show by revealing a few surprise pieces, including the online game Pencil Pong which launched globally today. By using their mobile devices as the pong paddle controls, attendees on the gala night were able to use their pong skills to help propel them up the creative ranks to win One Show gold.


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No Frills: Haul or Nothing

 TV & INTERACTIVE   CANADA    May 15, 2019 21:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7c699_0001.png&width=200Last year No Frills rebranded their customers as 'Haulers', shoppers who get a lot for a lot less. With a music video and clothing line, No Frills paid homage to their customers and brought to life just how badass saving on groceries can feel. This year, No Frills is celebrating their customers again by turning 'Hauling' into a sport. Much like the best athletes, haulers aren't born, they're made through mental and physical preparedness. They take pride in the haul. And every No Frills haul is a victory, one worthy of celebration. This year, No Frills is launching a new fully integrated Hauler campaign, via John St, Toronto, centred around a 60-second film and online video game 'Hauler: Aisles of Glory'.

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MaRS Discovery District: Make Innovation Mean Something

 TV   CANADA    May 14, 2019 21:36
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3917d_0000.png&width=200Huge, the global experience agency, has partnered with MaRS Discovery District, the largest innovation hub in North America, to launch the organization's first brand campaign 'Make Innovation Mean Something'. The campaign will launch during the inaugural year of the Collision Conference in Toronto, Canada. MaRS' purpose is to support entrepreneurs that are creating real world impact, and it works with Canadian startups that are creating meaningful innovations across cleantech, health, fintech, and enterprise software.

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KitchenAid Small Appliances: Mix’n Match

 OUTDOOR   CANADA    May 14, 2019 20:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fcdcb7_0000.png&width=200They say imitation is the sincerest form of flattery. The KitchenAid stand mixer is an icon of industrial design in its own right. However, in a billboard campaign on Toronto's largest expressway, the brand is paying tribute to another, more local, design icon; the CN Tower, one of the tallest free-standing structures in the world. Entitled "KitchenAid mix'n match", the billboard uses technology to mimic the ever-changing colours of the CN Tower’s lights. As the lights on the tower shift, so do the colours of the stand mixer.

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Peoples Jewellers: Hair Cut

 TV   CANADA    May 07, 2019 20:36 (Edited: May 08, 2019 06:36)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/a38eb_0004.png&width=200Peoples Jewellers is celebrating moms and the devotion they have to their kids in a new, lighthearted Mother's Day campaign created by Juliet, called "For All She's Done." Featuring real moms and real, awkward childhood stories, this series of TV spots highlights just how much moms do to support their kids.


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ParticipAction : Birdie

 INTEGRATED   CANADA    May 02, 2019 14:18 (Edited: May 03, 2019 00:18)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104044_1556736966_Lurzers_Sex-Better_Birdie_No-Logo-Type_HIRES.jpg&width=200ParticipACTION is a non-profit aimed at getting Canadians to sit less and move more. As part of their latest brand platform work they’ve been reminding Canadians that Everything Gets Better When You Get Active. This campaign is backed by research that supports how regular physical activity has so many benefits for our bodies and mind, including that it can help promote increased blood flow throughout the body, even down below, which in turn boosts sexual feelings. Armed with this research, ParticipACTION released a series of suggestive posters letting Canadians know that sex gets better with physical activity.

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Gay Lea Toasted Marshmallow Whipped Cream: Campfire Dream

 TV & OUTDOOR   CANADA    May 01, 2019 12:10 (Edited: May 01, 2019 22:10)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/May/tn_104028_1556661432_TM_OOHLoRes.jpg&width=200Agency59 have created this ad for Gay Lea Foods

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Royal Bank of Canada: Dear Future

 TV   CANADA    April 30, 2019 09:23 (Edited: April 30, 2019 19:23)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/ee0bf_0002.png&width=200Royal Bank of Canada (RBC) is launching a powerful new ad campaign to promote RBC Future Launch, the financial institution's 10-year, $500-million commitment to help empower the youth of today for the jobs of tomorrow. Agency: Battery

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Dr. Oetker Desserts: Patisserie

 TV   CANADA    April 24, 2019 20:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4a5b3_0001.png&width=200Giants & Gentlemen have created this spot for Dr Oetker

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Heinz Ketchup: True Love

 TV   CANADA    April 17, 2019 13:28
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa3a21_0001.png&width=200French fries and Heinz Ketchup go together like, well, french fries and Heinz Ketchup. But for its latest spot for the Canadian market the brand has taken that connection a step further. 'True Love', created by Rethink and directed by Radke's Michael Clowater, tells the story of a lonely potato on a journey from farm to french fry.


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Tim Hortons: T.O

 OUTDOOR   CANADA    April 17, 2019 12:54
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2019%2FApr%2Ftn_103688_1555458079_store-sign.jpg&width=200It's playoff season in Toronto and Tim Hortons, one of North America's largest restaurant chains, is going all out with two activations. On Monday when the first round of the series returns home to Toronto, several Tims locations in and around the city will also be darkening their LED restaurant signs so that only the letters 'T' and 'O' remain lit. Canadians affectionally call Toronto 'TO'. This is in support of all GTA (Greater Toronto Area) teams currently in the playoffs, including the Toronto Raptors. Agency: Zulu Alpha Kilo


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Black & Abroad: Go Back to Africa

 WEB FILM   CANADA    April 10, 2019 21:04 (Edited: April 11, 2019 07:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1e768_0003.png&width=200Black & Abroad, a multi-platform travel & lifestyle company dedicated to redefining world experiences for the modern Black traveller, hijacks the racialised and derogatory phrase 'Go back to Africa' (#GoBackToAfrica) for a pan-African tourism campaign created by FCB/Six, Canada. By blacking out hate-fuelled Twitter posts and re-framing them against words and images showing the beauty and diversity of all African countries, the brand is putting a positive and uplifting spin on a negative and disparaging narrative.


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Ancestry.com: Inseparable

 TV   CANADA    April 10, 2019 20:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F873fd_0000.png&width=200Anomaly, Toronto has released this campaign for ancestry.com.

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Peace Collective: #UnravelHate

 EXPERIENTAL   CANADA    April 03, 2019 15:22
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6e598_0003.png&width=200Clothing brand Peace Collective unraveled the MAGA hat letter-by-letter and stitch-by-stitch. The thread of the MAGA hat created a new symbol – a red toque with white lettering that reads, "Welcome to Canada." In an online video, five different Canadians tell their unique stories about how they immigrated to the country and react to both the MAGA hat and the newly created toque. Among the participants are Aorwa, a Syrian refugee who fled the Syrian Civil War; Cori, an LGBT American who now resides in Canada; and Victor, an immigrant from Uganda.

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BMO: Vacation

 TV   CANADA    March 28, 2019 20:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F101b1_0000.png&width=200BMO introduces "New Girl" actor Lamorne Morris as its new spokesperson in its latest campaign created by FCB. Over the course of the campaign, Lamorne will play a BMO employee, showing up with his Help Desk in unconventional settings to provide people with helpful advice whenever, wherever they need it. Situations range from a date night at a restaurant, to a couple relaxing in a pool. The campaign builds on the brand's existing BMO Effect work, emphasizing the bank's commitment to customer service and digital innovation.

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Skittles: Last Minute Gift Shop | Posters

 INTEGRATED   CANADA    March 26, 2019 21:07 (Edited: March 27, 2019 08:07)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/042ce.png&width=200Skittles rewarded last-minute Christmas shoppers with a gift shop that opened at the literal last minute - 11:59pm on Christmas Eve. Agency: DDB, Canada


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