Seen and notedKitKat: Iftar Bar
KITKAT Canada, the renowned advocate of âhaving a breakâ, officially announced the return of the KITKAT Iftar bar.
VIEW THE CONCEPT Campbell Co of Canada: pAIntings
Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand is leveraging generative artificial intelligence (AI) to reimagine artwork of its iconic can through various artistic styles, which will debut on social. As part of their âCampbellâs pAIntingsâ campaign, the brandâs Instagram page @campbellcanada, will be transformed into a virtual gallery featuring over a dozen reimagined artistic AI outputs, to surprise and delight consumers and art lovers alike. The artwork will also pop up on transit shelters.
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Since the pandemic, the number of reported cases of child/youth online sextortion has spiked in BC and world-wide. And in 2023, the vast majority (90%) of sextortion incidents reported to CyberTip affected boys (typically those aged 15 to 17). Sextortion happens when predators (often posing as peers) persuade someone to send selfies or video of a sexual nature. Once the imagery has been sent, predators use it as blackmail to demand more images or money, often with dire consequences.
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To promote the initiative, National Bank has taken over the back covers of Elle Canada, Canadian Living, Clin d'oeil, Coup de pouce, La Semaine, Vero, Les Idees de ma maison, and seven Jours for the month of March.
VIEW OUTDOOR The Newfoundland & Labrador Welcome Desk: Icebergs
âThe Welcome Desk: A Closer Lookâ is a new series of long-form digital videos starring the familiar faces of The Welcome Desk as they give viewers, well, a closer look at puffins, whales, and icebergs. Featuring plenty of personality, charm, and user-generated content from visitors and locals, each video gives an informative and entertaining first-person perspective of the types of experiences the province has to offer ahead of its peak summer season.
VIEW THE 3 SPOTS Gas Leaks Project: Hot & Toxic
Today the Gas Leaks Project, a nonprofit dedicated to exposing the truth about the dangers of methane and the fossil fuel industry's disinformation campaign, launched 'Hot and Toxic,' a national campaign capitalising on the toxic tropes of reality television to inform and empower consumers of the health and environmental risks
VIEW THE SPOT VIEW OUTDOOR McDonalds Canada: Happy Opening
Designed by Cossette, the visuals evoke the pleasure of celebrating by displaying a burst of confetti a universal symbol of joyous occasions. Featured are iconic McDonald's menu items like the legendary Big Mac, World Famous Fries, McFlurry, and Egg McMuffin.
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Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the "Canadian Cannabis Act" which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis.
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The new D'Italiano spot ushers in the brand's new platform, 'Do It Big'. As the brand known for crafting substantial and thick sliced Italian-style bread, the new platform is intended to evoke big energy, big families, and big meals.
VIEW THE SPOT Desta: Speechlist
TANK Worldwide, a global health and wellness agency, and DESTA, a Montreal-based Black Community Network, proudly announce the launch of the 'Speechlist' campaign. As Black History Month concludes, the initiative transcends time by highlighting both iconic Black leaders and todayâs Black talent to a broad audience of music enthusiasts on Spotify.
VIEW THE CONCEPT Dans La Rue:Change Of Address
Dans la rue, in collaboration with LG2, has launched an influential initiative to help homeless youth this winter season. The new campaign called 'Change of Address' works with content creators Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara and Karel Cadoret
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Cannabis sales in Canada are legal. Cannabis advertising? Not so much. In fact, the entire industry is highly regulated. As a result, the government passed the "Canadian Cannabis Act" which strictly prohibits any advertising that shows products, people, paraphernalia, implies effects, or shows the inside of a store, among many other restrictions. Furthermore, social platforms (such as Meta and Google) and other media channels (OOH/radio) have extensive systems in place to screen out any advertising that promotes cannabis.
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To coincide with National Human Trafficking Awareness Day (February 22nd), The Joy Smith Foundation has once again partnered with Toronto agency Diamond to evolve its highly successful 'Trafficking Signs,' campaign which saw over 10,000 Canadians visiting the campaign site to learn more in 2023.
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There's a safer, more delicious way to do a good deed these days. Raise a drink for the planet at New York Fries.
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Canadian production company Revolver Films is thrilled to unveil its latest work for Canadian Cancer Society (CCS), 'It Takes A Society'. The inspiring narrative, centred around a father-daughter relationship, seeks to shed light on the journey of individuals battling cancer and the unwavering support provided by the larger CCS community.
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Who doesn't enjoy a good cup of coffee in the morning? And with McCaf, you get that "Mmmm" factor. You know it has to be McCafe when you: take the lid off to savour every last drop, shake the ice in your cup to get one last sip, give your friend props because they brought you your favourite drink, chug it, slurp it, or sip it slowly to make it last all morning. McCafe is just that good, and now it has a fresh new look to match its great taste.
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Go for a ride, and set the R&B vibes with "Safety On My Mind" belairdirect's sexy new single! With belairdirect's app, the safer you drive, the more you could save on insurance.
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This new campaign spot dubbed the 'Casting Call,' takes on a unique closed social experiment, showcasing two brand truths: how delicious Lay's flavours are and how difficult it is to pick just one flavour. Developed with award-winning creative producer, Jordan Cohen, and renowned director, Hank Perlman, 'Casting Call' features a fictional audition set up, where one by one aspiring actors are unknowingly put to the test. With the idea of "winning" one million dollars on the line, will they be able to only pick one flavour?
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To celebrate every last irresistible bit of Extra Crispy's limited-time return, KFC has released a new campaign from its Canadian AOR, Courage, that pays fitting homage to the Finger Lickin' Good crumbs.
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Working alongside agency partner The Hive, the work aims to build excitement for the upcoming season by sharing the rhythm of existence that beats inside those who choose to 'Live The Sea-Doo Life'.
VIEW THE SPOT iPhone 15 Emergency SOS: Pooched
Emergency SOS via satellite connects you with emergency services when you're off the grid. Relax, it's iPhone 15.
Agency: TBWAMedia Arts Lab Canada. VIEW THE SPOT
Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price $17.99
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Karena Evans has directed the promos for Donald Glover's upcoming series Mr. & Mrs. Smith, soon to release on Amazon Prime on February 2nd. In addition to directing episodes of the series, Karena also directed the trio of promos for the upcoming show, which live on the series' website and Instagram. The promos serve to highlight the chemistry and ease between the two leads, Donald Glover (Atlanta, Swarm) and Maya Erksine (PEN15).
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Ahead of Investment Season, Scotiabank's latest work titled, "Intrusive Thoughts" comes from the bank's Investments line of business and encourages Canadians to enjoy today without worrying about affording tomorrow.
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Growing up, we're always warned about the dangers of peer pressure, and falling in with a bad crowd. In a satirical twist on anti-gang PSAs, ParticipACTION's campaign, Fall in with an active crowd demonstrates that some groups are worth falling into.
VIEW THE SPOT Egale Canada: Help Us Remain
Aging poses a universal challenge, and for 2SLGBTQI people, it comes with an increased risk of cognitive decline. In light of Alzheimer's Awareness Month this January, Egale Canada, Canada's leading organisation for 2SLGBTQI people and issues, along with partners at Fondation Emergence and the National Institute on Ageing, has launched the Help Us Remain Campaign to urge Canadians to take a closer look at a community facing a hidden battle.
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Mama. Papa. Teen. Uncle. Grandpa. Baby. A&W's Burger Family line up has been a fixture in A&W restaurants and packaging for decades. Today, A&W is reintroducing and recontextualising its Burger Family, supported by new work that tells simple, truthful stories around a redefined notion of family.
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Cities around the world are using titanium dioxide coatings for their ability to absorb pollution from the air. These coatings are usually put on roads and buildings but on their mission to show how Electric Feels Good, Volkswagen Canada found a new way to use them. Volkswagen Canada, in collaboration with the TYPE1/TAXI team, has introduced a remarkable solution to combat air pollution in an unexpected place
VIEW OUTDOOR Oreo: Space Dunk
The OREO brand is kicking off the year with some otherworldly news. Starting mid-February, OREO Space Dunk cookies will be landing on Earth for a limited time only. A giant leap for cookie kind, OREO fans can expect a cookie so (inter)stellar, it is stuf'd with layers of blue and magenta 'cosmic creme' with a marshmallow flavour and infused with popping candies that create a supernova-like bursting sensation with each bite.
VIEW THE CONCEPT Coors Light: Chill Train Heads To The Super Bowl
Last week, Coors Light announced that for the first time, it will run a bespoke ad during the Canadian broadcast of the Super Bowl. This comes at a time of unprecedented momentum for Coors Light in Canada. The brand is bringing back an icon to star in the ad - everyone's favourite beer train: the Coors Light Chill Train!
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DoorDash Canada has created a stylish, kinetic, and theatrical 'three-act' marketing campaign telling the story of a ruined birthday cake, and showing the delivery service as well as one of its merchants and Dashers coming to the rescue.
VIEW THE 3 SPOTS Opendoor: Super Bowl Halftime Real Estate Sale
Opendoor, the leading e-commerce platform revolutionising residential real estate, is announcing a Big Game commercial like no other. The brand will showcase a real homeowner in real-time getting a fast and easy all-cash offer on their home in the same amount of time it takes for the Big Game halftime to run shattering the century-old assumption that selling a home has to be a hard, time-consuming, and highly stressful process.
VIEW THE 2 SPOTS Kit Kat: Have AI Break, Have A KitKat
Breaks are good for everyone... even AI, says latest Kit Kat campaign via Courage Canada.
VIEW THE CONCEPT Destination Canada: Dink Dunk Pickleball Spa
In an unprecedented blend of sport and relaxation, Destination Canada announces the grand opening of the DinkDunk Pickleball Spa - the world's first winter Pickleball Spa in Canada. Inspired by the fastest-growing sport in America and the popular wellness trend of cold plunging, the DinkDunk Pickleball Spa promises a unique, luxurious and unforgettable retreat for picklers, cold plungers and winter adventurers alike. Named after the famous pickleball 'dink' shot and the 'dunks' enjoyed at high-end spas, this extraordinary pop-up venue will feature a one-of-a-kind pickleball court nestled in the heart of Quebec's winter wonderland, offering players an unparalleled setting to showcase their drop shots while creating lasting travel memories. The DinkDunk Pickleball Spa will open its doors to the public for one week only - March 16-23rd, 2024. Travelers can book a four-day, three-night Canadian winter pickleball experience starting at USD $4,715 per pair, which includes hotel accommodations, ground transportation, daily breakfast, and court time at the winter pickleball spa. Join the waitlist to book here starting today. A personal travel planner will reach out on a first come first serve basis to customise travel itineraries beginning February 1st. Join the waitlist now and get ready to pickle, paddle, pamper, and repeat at the DinkDunk Pickleball Spa.
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Scarborough Health Network (SHN) has released a wholly authentic and grittier second chapter in its powerful "Love, Scarborough" campaign. The first chapter of advertising shone a light on the gross healthcare inequities faced by Scarborough hospitals and urged Torontonians to back up their neighbours by supporting SHN's hospitals and patients. The follow-up demonstrates how much the healthcare network can accomplish with less before asking potential donors to imagine what it could do with more.
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EQ Bank has teamed up with Canadian comedy superstars and father-son duo, Eugene and Dan Levy, to bring a deep-rooted human truth about finances to light: many Canadians still use their first-ever bank account. As a result, they have missed out on significant value by paying thousands in fees while earning little-to no interest over much of their adult lives. With the beloved digital bank's latest brand campaign, EQ Bank is raising awareness for the possibility of a second chance at Canadians' first bank accounts. This marks the first time that Eugene and Dan Levy have been featured together in an advertising campaign.
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The Balikbayan box is a cherished tradition for over two million Overseas Filipino Workers (OFWs). It serves as a vessel of love, carrying treats, snacks, and other presents to families in the Philippines. Over seven million boxes are sent home annually, with a significant surge during the holidays. In an effort to bring joy to the hearts of Overseas Filipino Workers (OFWs) and their families this holiday season, Coca-Cola circulated 200 branded Balikbayan boxes with prepaid shipping.
VIEW THE SPOT Expedia: Destination Canada
When people are considering where to visit for their next trip, they don't think of Canada. Which is a shame because Canada has some of the world's greatest national parks, restaurants, nightlife, sports teams, wellness retreats, and ski resorts.
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At Un Poquito de Espanol, we've crafted a Spanish school with Canadian travellers in mind, particularly those planning to explore Latin America and Spain. Our goal is not to dazzle Montreal residents with extravagant visuals or an abundance of advertising videos. Instead, we've created a campaign that speaks directly to them addressing their tastes, plans, and illustrating how Un Poquito de Espanol can enrich the adventure of a lifetime. Join us and make your journey truly unforgettable.
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