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March of Dimes Canada: Conquer The Curve

 TV   CANADA    May 29, 2020 22:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F00ddd_0000.png&width=200March of Dimes Canada provides services and support for the over 6.2 million Canadians living with a disability, to maximise their independence, personal empowerment and community participation. Developed pro-bono by DDB Canada Vancouver, the national fundraising campaign titled, 'Conquer the Curve' includes out-of-home, broadcast, print, digital banners, and social creative, developed to drive donation support. Funds raised will support new virtual programming, technology and other critical services needed now.

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#MakeCovidLonely

 TV & PRINT   CANADA    May 28, 2020 19:31 (Edited: May 29, 2020 05:31)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/May/tn_115993_1590653518_MakeCovidLonely2.jpg&width=200There's only one way to beat Covid: make it really, really lonely. Keep your distance, and #MakeCovidLonely.


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United Way: No Home

 TV & PRINT   CANADA    May 26, 2020 18:21 (Edited: May 27, 2020 04:21)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/May/tn_115865_1590460408_No Home1.jpg&width=200Our lives have become centred around one thing: staying home. But what if you don't have one? Not only are you unable to meet your basic needs, now you may be more exposed to a life-threatening virus. This sounds like a nightmare, but for hundreds of people in Halifax - it's their daily reality. The 'No Home' campaign was created by Wunder, Halifax for United Way to raise awareness of this issue and raise money to help address it.


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Food Banks Canada: I Ate

 TV & PRINT   CANADA    May 21, 2020 21:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F160d8_0000.png&width=200The Local Collective, Toronto has released this 'I Ate' campaign for Food Banks Canada.

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No Frills: A Cart Apart

 TV   CANADA    May 13, 2020 20:10
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F82a62_0001.png&width=200no frills did what no other grocery store has done before (we think), they dropped this summer's hottest track, 'A Cart Apart'. Half banger, half PSA, the first track from the discount retailer teaches Canadians what it means to #HaulResponsibly, as we all adjust to life during Covid-19. From social distancing to not hoarding staple items, the track walks customers through the do's and don'ts of safe grocery shopping. A reminder to customers that we all have a role to play in keeping each other safe, the track is also a celebration of no frills employees across the country, working each day to keep customers safe, happy and fed.
Agency: John St, Toronto


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Mental Health Awareness: Reach Out

 TV   CANADA    May 12, 2020 21:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4d799_0000.png&width=200This story follows a teenage boy experiencing the world closing down due to the COVID-19 pandemic. He's repeatedly met with the all-too familiar message: Stay home and stay safe. We eventually see him at home, but feeling alone. Viewers are reminded that staying home doesn't mean they have to feel alone. The spot ends with a positive message encouraging people to reach out to one another.


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Heinz Ketchup: Puzzle

 AMBIENT   CANADA    May 07, 2020 08:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2ffef_0000.png&width=200To help ketchup lovers in self-isolation, Heinz is giving away 57 Ketchup Puzzles in 17 countries around the world and 57 Canadians will have the chance to win one. As social distancing and self-isolation become the norm, a nostalgic favourite is back and trending in social feeds: the puzzle. Now, Heinz Ketchup has released a puzzle of its own, with 570 pieces, all identical Heinz red. It might just be the world's slowest puzzle. Agency: Rethink Canada.

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Signal for Help

 PRINT & INTERACTIVE   CANADA    May 04, 2020 20:11 (Edited: May 05, 2020 06:11)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/May/tn_115234_1588555578_SignalforHelp1.png&width=200The Canadian Women's Foundation and Women's Funding Network have proudly launched 'Signal for Help' in Canada and the US, to help combat the increase of gender-based violence as a result of home isolation. Signal for Help is an online initiative and tool designed to provide women who are confined to their homes with their abusers a method to discreetly communicate over any video call that they need help. The signal is a simple single-handed gesture that symbolically entraps the thumb in the palm and provides those at risk with a discreet way to let family, friends, and colleagues know that they need help.
Agency: Juniper ParkTBWA, Toronto


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Maple Lead Foods:Haircuts

 TV   CANADA    April 28, 2020 15:40
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Faecca_0001.png&width=200Our latest spot with Maple Leaf Foods, titled "Haircuts", maintains the brand's voice and shares a light-hearted response to parents currently in confinement due to the pandemic. As we entered week 5/6 of social distancing measures, many families were having to resort to cutting their own kids' hair.

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CanadaHelps Gore Mutual: Heartbeat

 TV   CANADA    April 27, 2020 10:19
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F6fa25_0000.png&width=200Twenty four filmmakers from across Canada donated their time and talent to create a 'love letter' to healthcare workers. We worked with CanadaHelps to contribute to its COVID-19 healthcare and hospital fund campaign. Every shoot was conducted within the local government guidelines, each person shooting solo, keeping social distance, and only filming people they were isolated with.

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Gay Lea Foods: Working from Home

 INTERACTIVE   CANADA    April 26, 2020 14:42
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ceb7.png&width=200Agency59 did these social posts thanking client Gay Lea Foods. The social copy accompanying post: Agencies work on strategies+concepts - while our clients face bigger concerns. Like Gay Lea Foods, whose farmers and employees remain dedicated 24/7 to a quality, reliable food supply. Like they always have. Time to thank our clients.

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Mira: Their Needs Have Not Been Cancelled

 TV   CANADA    April 24, 2020 11:54
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa338e_0002.png&width=200During these difficult times, some are still waiting for their Mira service dog, "Their Needs Have Not Been Cancelled." Agency: Publicis Montreal.

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Lowes Canada: Let Your Home Take Care Of You

 TV   CANADA    April 15, 2020 10:04 (Edited: April 15, 2020 20:04)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/8e91a_0001.png&width=200Home improvement retailer Lowe's Canada and its Lowe's, Rona and Reno-Depot banners are saying, "Stay home. Save lives." in a campaign created by Sid Lee. As an essential business, Lowe's Canada wants to encourage people to respect the isolation measures instituted by various governments across the country to ensure the safety of their citizens, customers and employees. To create a campaign reflecting renovators' current situations, Sid Lee called upon its community to unearth a compilation of real videos showing great successes and delightful moments from Canadians in the middle of a home improvement project.

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Dove : Courage

 TV   CANADA    April 09, 2020 12:27
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F05416_0000.png&width=200Ogilvy Canada and Dove have created this spot for all the front-line heroes, and to those who support them – we thank you for your courage and care.

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World Health Organization: Spread Out

 PRINT   CANADA    April 06, 2020 18:51
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114327_1586138706_Canada.jpg&width=200The Other Guys, Canada and the World Health Organization have illustrated this 'Spread out. Save Lives' print campaign using country flags to demonstrate social distancing.

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Children of the Street Society: Stop the Share

 PRINT   CANADA    April 06, 2020 18:42
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FApr%2Ftn_114321_1586138088_Stop+the+Share1.jpg&width=200Will, Vancouver has illustrated this print campaign for Children of the Street Society urging teens and youths to think before they send and share pics.
Agency: Will, Vancouver.

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Bday

 INTERACTIVE   CANADA    April 05, 2020 10:45 (Edited: April 05, 2020 20:45)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/5cd1a_0000.png&width=200In an effort to stop the spread of COVID-19, Toronto-based agency Zulu Alpha Kilo has launched a campaign that encourages Canadians to stay home as the nation collectively tries to flatten the curve. Zulu was scrambling in the first week dealing with client emergencies, adjusting to working from home and faced with the stark new reality. Then, a week ago, agency founder & CCO Zak Mroueh decided to change his team’s focus from what they couldn’t do to what they could and so he gave them a creative brief. In collaboration with media partner UM and The French Shop in Quebec, the integrated campaign consists of broadcast, OOH and social executions.

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#StayHome: Canada

 INTERACTIVE   CANADA    April 02, 2020 22:14 (Edited: April 03, 2020 09:14)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/c8df8_0002.png&width=200In an effort to stop the spread of COVID-19, Toronto-based agency Zulu Alpha Kilo has launched a campaign that encourages Canadians to stay home as the nation collectively tries to flatten the curve.  Like every business, Zulu was scrambling in the first week dealing with client emergencies, adjusting to working from home and faced with the stark new reality. Then, a week ago, agency founder & CCO Zak Mroueh decided to change his team's focus from what they couldn't do to what they could and so he gave them a creative brief.


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RCLUB: Joy of Driving

 TV   CANADA    April 01, 2020 20:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F471f5_0000.png&width=200Driving represents an escape-and a possible gateway to deeper connection-in a new spot for Toronto-based luxury auto share service RCLUB. The two-minute spot from Toronto-based Smaller Agency, and directed by Sean McBride of Someplace Nice, showcases the throaty roar, acceleration and handling of a high-performance car but also adds an element of humanity.


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GWP Brand Engineering:Flagging the Importance of Social Distance

 DIRECT MARKETING   CANADA    April 01, 2020 19:56 (Edited: April 02, 2020 06:56)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Mar/tn_114060_1585656410_GWP-SocialDistancing.gif&width=200GWP Brand Engineering created this GIF to send to its clients and then made an unbranded version available for free to all clients for sharing with employees and customers to help flatten the curve.

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Christie Refugee Welcome Centre: You People

 RADIO   CANADA    April 01, 2020 19:33
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Don Cherry, an icon of Canadian hockey and sports broadcasting, went on an infamous rant against refugees that polarized the country. Agency59 deconstructed the rant, giving it new meaning.


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Greenpeace: After Asbestos

 INTERACTIVE   CANADA    March 27, 2020 10:44
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F386ee.png&width=200After more than 100 years with a toxic name, the city of Asbestos is calling on citizens to improve it. Greenpeace submitted six names, inspired by six species from the region's 35 threatened species. With your help, a name synonymous with destruction can become a symbol of life and biodiversity.
Agency: Rethink

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Raising The Roof: The Homeless Castle

 OUTDOOR   CANADA    March 14, 2020 15:16
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F2e123_0001.png&width=200In Canada, more than 235,000 people experience homelessness every year. but even though homeless people are seen, they are rarely noticed. So to change this issue Raising the Roof Canada and The Local Collective, Toronto created "The Homeless Castle" and introduced a different kind of billboard. A 25-foot castle made from signs of homelessness. Designed to change the way we look at homelessness.

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BMO: Jane's Story

 WEB FILM   CANADA    March 10, 2020 21:20 (Edited: March 11, 2020 08:20)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/cc3c6.png&width=200BMO is taking a public stand to promote women's financial empowerment this International Women's Day. The new campaign from FCB Canada sheds light on stereotypes and terms like "gold digger" and "trophy wife" that, over time, can erode a woman's financial confidence. This initiative raises awareness of this unconscious societal issue and the lifelong consequences of telling women that they are bad with money.

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Qashqai: Connection

 TV   CANADA    March 10, 2020 21:18
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F62e1c.png&width=200To launch the 2020 Qashqai, Juniper ParkTBWA homed in on one specific strategic insight: technology can separate us more than it brings us together. The genesis for the TV spot focuses on this relatable human truth. The great promise of technology was that it could bring us together, but nowadays people often feel the opposite. We love our technology, but it's leaving us isolated. We're looking at screens, rather than each other.


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Chinese Canadian National Council: Stop The Spread

 AMBIENT   CANADA    March 05, 2020 10:32 (Edited: March 05, 2020 21:32)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/97447_0003.png&width=200A new public awareness campaign from the Chinese Canadian National Council for Social Justice is working to stamp out coronavirus-related xenophobia. The campaign features bottles of hand sanitizer bearing the message "Stop the Spread." But while people might think the bottles are aimed at curbing coronavirus, they bear messaging aimed at getting them to consider their actions towards the Asian community. The wording on the label mimics that found on standard bottles of hand sanitizer, except it has been replaced with pointed messages about xenophobia.

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TurboTax: First Class

 TV   CANADA    February 25, 2020 21:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe3eec.png&width=200Taxes are a vast and intimidating world and can be daunting for most Canadians, especially those who don't have an accountant or financial background. For them, Intuit TurboTax has a full spectrum of tax filing solutions. Intuit's vision is financial freedom for everyone, so in order to reinforce this, we developed a spot that sought to empower the 99 percent and bring to light the reality that those who we consider privileged generally have people in their corner during tax season, and now with TurboTax every Canadian can also have experts in theirs.
Agency: Juniper Park TBWA


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Casey House: Friends

 WEB FILM   CANADA    February 25, 2020 21:00
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F84315_0002.png&width=200Casey House and Bensimon Byrne are launching the latest Smash Stigma campaign with the release of 'never-before-seen' episodes of Friends and The Office. This year's campaign explores how popular culture has the power to change perceptions of those living with HIV/AIDS, and has rallied the support of television host and correspondent, Karl Schmid, television personality and pop culture expert. Watch the episodes and the docuseries, Untold Stories of Stigma here #smashstigma.

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Drug Free Kids Canada: Edible Gummies

 TV   CANADA    February 25, 2020 20:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fdf7c2_0000.png&width=200Edible gummies are mischievous beings, they'll catch you off guard and make you do silly things. Well, that's exactly what they're doing in this film from Blinkink directing duo and puppeteering masters Jonny&Will. The film was produced by BLINKINK through dreamboat with the agency Bleu Blanc Rouge in Toronto for Drug Free Kids Canada. The film follows gummy bears as they cause carnage around a house. Laptops are ruined, dresses are shredded and one gummy bear even pisses in a fountain. Who knew gummy could do such things! The puppeteered bears have a fantastic tangible feeling to them that CG just wouldn't give. It's real life chaos, from real life gummies.

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Covenant House: Shoppable Girls

 INTERACTIVE   CANADA    February 24, 2020 20:36
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112988_1582528619_Screen+Shot+2020-02-24+at+3.png&width=200Covenant House has launched a new campaign called Shoppable Girls with the goal to raise awareness and start a dialogue about sex trafficking ahead of Human Trafficking Awareness Day on February 22nd. The hope is young girls will be encouraged to educate themselves on the issue and ultimately be equipped to help prevent sex trafficking. The digital campaign from TAXI Toronto centers around Shoppable Girls - a fictional fashion brand that doesn't actually sell clothes, but instead sells the models wearing them.


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Colorectal Cancer Canada: Give a Shit - Behind The Scenes

 TV & INTERACTIVE   CANADA    February 13, 2020 21:26 (Edited: February 14, 2020 08:26)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/e6182_0004.png&width=200Valentine's Day is the perfect time to give anything and everything to the people we love. How about demonstrating the ultimate sign of affection by showing how much we care about the life of those around us? This year, Colorectal Cancer Canada, in collaboration with Ogilvy Canada, is offering health as a present. Introducing Give A Shit: the luxurious way to encourage your loved ones to get screened for colorectal cancer. Contrary to popular belief, the screening for colorectal cancer does not automatically involve a colonoscopy, a procedure that understandably scares off many.

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Farnham Ale & Lager: A Bit Bitter

 PRINT   CANADA    February 11, 2020 21:34
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FFeb%2Ftn_112664_1581400947_A+Bit+Bitter1.jpg&width=200LG2, Quebec has illustrated this 'A Bit Bitter' print campaign for Farnham Ale & Lager.

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PROCURE: Give a Sit to Fight Cancer

 EXPERIENTAL   CANADA    February 06, 2020 20:03
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa5058.png&width=200Sit down to take a stand against prostate cancer. For World Cancer Day, PROCURE created a connected chair that lets men donate to research without even taking out their wallet.
Agency: Rethink

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Fondation Emergence: The Ad That Aired Once

 RADIO   CANADA    February 06, 2020 19:57
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Every 23 seconds, a homophobic remark is posted online. And ignored. To help people understand the real impact of online violence, we created a radio spot featuring real hateful comments that have been online for more than four years. Calls were immediately logged to the station and the message was taken off the air, proving our double-standard towards online violence.
Agency: Rethink

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Budweiser Canada, Uber Canada: Whassup Again

 TV   CANADA    February 05, 2020 08:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F93f74_0000.png&width=200In a world with so much smart technology, there are still people who make the wrong choice to drive impaired. Budweiser and Uber are teaming up to help Canadians choose a smart way home after #SuperBowlLIV.
Agency: Mosaic North America

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ParticipACTION: Heartbeats

 TV   CANADA    February 03, 2020 19:08
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F4e167_0002.png&width=200Building on its 'Everything gets better when you get active' platform, this film from Participaction features a uniquely personal soundtrack. It captures everyday Canadians engaging in physical activity, while marrying the sound and cadence of their heartbeats with their inner thoughts.
Agency: Zulu Alpha Kilo

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Subaru Impreza: Effective Relief

 RADIO   CANADA    February 03, 2020 08:00
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200New radio campaign the shows Subaru Impreza is fast acting and provides effective relief. Agency: Zulu Alpha Kilo Canada.

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Subaru Canada: Big Slide

 TV   CANADA    January 30, 2020 17:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3ea16_0000.png&width=200Subaru Canada is taking a fresh approach to remind drivers that there's nothing safer than a Subaru. The campaign leverages a series of TV and online videos that demonstrate a variety of features that consumers can expect to help keep them safe, while on the road. One of the videos opens on a man and his dog running through tough winter conditions with ease, while everyone else is slipping.
Agency: Zulu Alpha Kilo, Toronto


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Amazon Rainforest Conservancy

 WEB FILM   CANADA    January 30, 2020 16:26
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fce7a8_0004.png&width=200Zulu Alpha Kilo have created this spot for Amazon Rainforest Conservancy

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SAAQ: It Has To Stop

 TV & PRINT   CANADA    January 29, 2020 11:41 (Edited: January 29, 2020 22:41)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2020/Jan/tn_112254_1580179180_1.jpg&width=200Great Guns director Olivier Staub, creative agency Lg2, and creative director Luc Du Sault, have debuted a powerful and dynamic new campaign for SAAQ (Societe de l'assurance automobile du Quebec), highlighting the danger of using a mobile phone whilst driving. The intriguing cinematic piece uses stunt performers and impactful photography to recreate brutal collisions that occur when drivers become distracted.

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