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Seen and noted
 Across Canada, fridges are overflowing with barely used sauces, and condiment hoarding has reached an all-time high. Canadians are stocking their shelves with uninspiring flavours that end up forgotten and tucked away. Hellmann's is here to tackle this common yet unspoken problem.VIEW THE SPOT  Following up on the success of the previous two iterations of the REALTOR brand platform was never going to be an easy task, but CREA, working with agency No Fixed Address, has crafted another quirky, beautifully-crafted story that clearly demonstrates how a REALTORâs value extends far beyond just helping you find the perfect home. The whimsical film follows two sailors and their oversized dog as they search for a home close to the water. Or on the water. Once onboard, their REALTOR helps them navigate the ups and downs of contracts and negotiations so they can anchor down as new homeowners.VIEW THE SPOT F Cancer: Pick Up Your Poop F Cancer, a non-profit dedicated to early cancer detection and prevention, is launching a Public Service Announcement (PSA) to encourage colorectal cancer screening for those 45 . Rolling out during Colon Cancer Awareness month, the campaign, titled "Pick up Your Poop", raises the point that dog owners readily pick up their animalâs waste but remain squeamish about their own poopâin spite of the fact that taking a simple at home screening test can provide information that could help save their lives. The most common symptom of early colon cancer is no symptoms at all. VIEW THE 2 CONCEPTS  This National Sleep Awareness Month, IKEA Canada is turning the spotlight on an often-overlooked crisis affecting children across the country: sleep poverty. Sleep is not a luxury, it's a necessity. Yet, for too many people, quality sleep remains out of reach. As a global leader in home furnishings, IKEA is dedicated to helping people sleep betterâbecause a good night's rest is the foundation for a healthier, happier life. This commitment led to the launch of the first-of-its-kind global IKEA sleep study. The IKEA Sleep Report 2025 explores how people sleep, what affects their sleep quality, and what can be done to improve it. VIEW THE SPOT PSA : Calls On Call Feeling safe in public is a gendered issue, with a significant number of women experiencing fear and vulnerability. According to a 2019 study by Statistics Canada, a staggering 92% of women take conscious precautions to stay safe in public, while only 23% feel safe when alone at night. Because of this pervasive anxiety, women consistently need to adapt their behaviourâchanging their itineraries, leaving work early to avoid walking in the dark, and modifying their appearance to avoid unwanted attention. VIEW THE CONCEPT  LâOréal Paris Canada has launched a bold new campaign, 'Worth,' in honour of International Womenâs Day. The initiative highlights Jessica Campbell, Assistant Coach of the Seattle Kraken and a Canadian from Saskatchewan, and the first woman to coach a professional men's hockey team. Since its inception in 1971, L'Oreal Paris' tagline "Because I'm Worth It," has been a cornerstone of female empowerment, championing self-confidence and the belief that every woman deserves to feel valued.VIEW THE SPOT  Public transportation is used every day by a diverse array of people across Ontario, and Metrolinx believes that everyone, no matter who they are, their reason for travel, or what their story is feels safe while using transit. With its latest campaign, launched February 28th, the transportation agency shows its commitment to a vision where transit is safe for all. Conceptualised by Leo Canada with French adaptation by Martel, both part of the Publicis Groupe Canada network, this regional campaign speaks to Ontarioâs rich cultural diversity, with adaptations in French and seven additional languages. VIEW THE SPOT KFC: The Ultimate Fried Chicken Showdown KFC Canada, in collaboration with Toronto-based creative agency Courage, is redefining the boundaries of advertising and consumer engagement with a bold new campaign that taps into the power of artificial intelligence. Challenging the machine to match the brandâs iconic fried chicken recipe, Courage proved once again that KFC's offering is truly unparalleled in taste and quality. In a move that merges cutting-edge technology with brand authenticity, KFC Canada enlisted AI to analyse the most highly-rated fried chicken recipes available online. VIEW THE CONCEPT  Humber Polytechnic has unveiled its new brand platform, "The You You Knew Was In You," challenging conventional notions of self-discovery and highlighting Humber's unique approach to education that empowers students to break through barriers to realize their inner potential. Rooted in a profound understanding of student experiences and the stressors many feel when they look at the world today, Humber's new brand platformâdeveloped by Broken Heart Love Affairâworks to dismantle negative self-talk, stress, and external pressures.VIEW THE SPOT Breast Cancer Canada: The Waiting Chair ONE23WEST has launched a new campaign for Breast Cancer Canada to raise awareness about the importance of early detection of breast cancer. The campaign encourages women aged 40 and older to take advantage of Ontario's new self-referral mammogram policy, emphasising that breast cancer won't wait, and neither should you. At the heart of The Waiting Chair is a visceral depiction of breast cancerâs silent but aggressive nature. VIEW THE SPOT VIEW OUTDOOR Bookingcom: Exactly What You're Looking For With hotels, vacation rentals and more, Booking.com can get it right for absolutely anyone. But whatâs right for one person might not work so well for others. Watch how a laid-back frog, an iconic diva, fishing bros, vampires, fashionistas, bridesmaids and even people who hate everything ⦠find whatâs ridiculously right for them on Booking.com. VIEW THE SPOT  How to talk about a supplement for men that helps improve daily performance, ED, and overall performance without falling into clichés? Especially for a generation that is struggling with these issues, much younger. BraveRX took a fresh approach to menâs performance supplementsâsimple, science-backed solutions that deliver real results. No hype, just better energy, focus, and endurance, proving that small changes can make the biggest impact.VIEW THE 2 ADS  The Canadian Museum for Human Rights launches Love in a Dangerous Time: Canadaâs LGBT Purge. For almost 50 years, the Government of Canada systematically investigated, harassed, and fired 2SLGBTQI+ members of the federal public service, the Canadian Armed Forces, and the RCMP. This official policy, now called âthe LGBT Purge,â destroyed thousands of careers and shattered countless lives. VIEW THE SPOT  Itâs no secret that youth mental health is at a critical juncture; 4 in 10 youth say that their mental health symptoms impact their everyday lives, and suicide remains one of the leading causes of death for young people. So, why is it that mental health conversations so often focus on the point of crisis while overlooking opportunities for early intervention? With that in mind, Jack.org, Canadaâs largest network of young people supporting their peers in mental health, is taking a bold step to address this gap. VIEW THE SPOT  McDonaldâs Canada in partnership with Cossette, is serving up a legendary crossover with the launch of the â95 McFlurry, a special edition treat celebrating the 30th anniversaries of both the Toronto Raptors and the McFlurry. This nostalgia-fuelled campaign blends 90s culture with a modern edge to unite basketball and dessert fans as McDonaldâs continues its proud partnership with the Raptors.VIEW THE SPOT Fondation Digestive: Scanitary Paper
CANADA
February 22, 2025 12:41 (Edited: March 27, 2025 08:34)
 Colorectal cancer is the second most deadly cancer in Canada. To raise awareness among Quebecers of the importance of getting tested for this disease, Fondation Digestive, in collaboration with LG2, has created the 'Scanitary Paper.' This awareness-raising product reaches people where they think most about their digestive health: on the toilet. VIEW OUTDOOR KFC: Its Finger LIX Good With the Big Game a mere two sleeps away, excitement is bubbling as fans finalise their watch party plans, lock in bets for the winner, and ensure their menus are right for the occasion. Of course, âfinaliseâ is the operative word here. Sure, the relief that comes with having plans locked in is always welcome, but KFC Canada is looking to throw a wrench into the works with its latest digital out-of-home campaign VIEW 2 OUTDOORS VIEW THE AD Phoenix Digital Health : Its Time Phoenix Digital Health Inc. (Phoenix), a leading tech start-up in the Canadian telehealth sector with a dedicated focus on menâs health, announces the launch of its latest campaign during the highly anticipated Super Bowl LIX broadcast. In collaboration with independent, creative agency - Arrivals Departures (A D), Phoenix is set to spotlight its expanding suite of services, including treatments for Erectile Dysfunction (E.D.), Hair Loss, and Weight Loss.VIEW THE SPOT  RBC launched its largest-ever creative platform, 'Your Ideas Happen Here,' during the Canadian broadcast of Super Bowl LIX.VIEW THE 3 SPOTS  In 1980, Terry Foxâs Marathon of Hope united Canadians in a country-wide movement to end cancer. Forty-five years later, the Terry Fox Foundation and Research Institute are uniting Canadaâs top minds in cancer research to help end cancer as we know it through the Marathon of Hope Cancer Centres Network (MOHCCN). This innovative network marks a new era for cancer research, that is reflected today in the new joint brand platform called 'Finish It.' VIEW THE SPOT  Every year during The Big Game, Canadian football fans devour over 80 million hot wings. With hot sauces like âPain,â âDeath,â and âInsanity,â thatâs a lot of scorched mouths. This year, VIEW THE SPOT Coors Light: Free Rides Home In a collaborative effort to promote safer roads across the Greater Toronto Area (GTA), Molson Coors is excited to offer free post-game transit rides for Raptors fans and anyone using GO Transit and UP Express services on January 31, 2025, between 9:00 p.m. and 11:59 p.m. EST. This is the first time Coors Light is leading this initiative in Toronto. VIEW THE CONCEPT  AI gets better every second. AI investment scams get better the second after that. But we're not all screwed. The BC Securities Commission can help you learn to avoid them.VIEW THE SPOT  While affordability concerns continue to capture the hearts and minds of Canadians, IKEA continues to pass along savings to shoppers with more investment into lowering prices on even more products and rolling out entertaining advertising to promote the commitment. Clever advertising creative that reinforces the brand's commitment to help Canadians find well-designed, affordable solutions that also help them to enjoy a better everyday life at home, begins to land on broadcast, out-of-home, digital and social media nationally from January to April 2025.VIEW THE THREE SPOTS  Last year, Metrolinx appointed Ogilvy Canada as creative AOR for GO Transit and UP Express. GO Transit is the regional public transit service for the Greater Toronto and Hamilton Area. For this campaign, Metrolinx tasked Ogilvy with raising awareness of GO Transitâs Kids Ride Free program. Kids are naturally restless little beings. But thereâs one thing that can stop them in their tracks: screens. As a society, however, we have mixed feelings about kids spending too much time on their tablets.VIEW THE SPOT  Canadian homebuyers and sellers are taking the agent advice they seek to the next level in RE/MAX Canadaâs latest multi-channel 'Advice You Need' campaign, launching this week. VIEW THE SPOT  The world has always witnessed its fair share of beef. From famous rivalries like Mozart and Salieri to infamous feuds like the Montagues and Capulets, beef has always been a staple of pop culture. But in modern times, it feels like thereâs more beef than ever before. Whether itâs rappers dropping diss tracks or TV celebrities throwing drinks at each other. Field Roast wanted to know, what if there was a way to bring the world together, and stop all the beefing? As a brand that proudly makes delicious plant-based meat alternatives, Field Roast has long championed life without beef. Now theyâre taking things one step further. Introducing: 'NO BEEF,' a campaign aimed at highlighting the benefits of going beef-free, on your plate, but more importantly, in your life.VIEW THE SPOT  For too long, Canadaâs traditional financial system has been forcing Canadians to dream smaller - an unsettling reality brought to life in Questradeâs eye-opening new TV spot and brand platform. The new creative platform, 'Get Yours,' was designed to inspire Canadians to move to a financial system that works for them, not against them, and gives them the ability to achieve their financial goals - to get the retirement, the home, and the future they deserve. VIEW THE SPOT  We all know the benefits of being active, yet the limited free moments in our days often slip away, consumed by sitting, scrolling, and binge-watching. Thatâs why ParticipACTION, a not-for-profit organization, launched a new brand platform encouraging Canadians to remove the barriers to physical activity and make room to move. In the launch spot, a larger-than-life hole serves as a powerful metaphor for the holes of free time we can create in our day. VIEW THE SPOT Responsible Gambling Council: Gaming The Responsible Gambling Council introduces 'The Randoms'. They're the chaos, the twists, and the unexpected outcomes that appear every time you make a bet. The spots launch the 2024 campaign 'Random Is Always In Play' reminding young gamblers about the risks of betting with a lighthearted take on a serious issue.VIEW THE SPOT PLAY THE RADIO SPOT  The holidays get a mischievous twist this year as McDonald's Canada unveils its much-anticipated new commercial for the Grinch Meal. Created by Wieden+Kennedy and directed by Jesse James McElroy through Alfredo Films, the ad brings the iconic Grinch front and centre for a feast that's equal parts festive and fiendishly fun.VIEW THE SPOT KFC: Kentucky Fried Carols
CANADA
December 08, 2024 11:51 (Edited: March 27, 2025 08:34)
 Thereâs a unique kind of silence that falls over the table during holiday dinners - a moment of stillness when everyone is too busy savouring their food to say much. Itâs that peaceful pause when the meal takes centre stage, and conversation fades into the background. But this year, KFC Canada is spinning things around and seizing the silence⦠by offering something no one saw coming into the holiday mix.VIEW OUTDOOR Shift Education: The Undodgeable Mailer VML Vancouver, in partnership with Shift Education, have launched a new campaign to raise awareness for the need of safe environments for young people to learn sexual education. In Canadian schools, gym teachers teach sex ed and many have been avoiding the curriculum altogether. Yes, sex education can be awkward. But if kids arenât getting the proper sex ed they need in school, they turn to other sources that could be misleading or even dangerous. VIEW THE CONCEPT Pepsi: DesafI.A-Pepsi Pepsi is rewriting the rules of blind taste testing with âDesafI.A Pepsiâ, a modernized, AI-driven take on its classic 1975 âPepsi Challenge.â The campaign title is a play on words in Spanish, combining 'DesafÃoâ (Challenge) with 'IA,' the Spanish abbreviation for artificial intelligence. Colombia was the first country to implement DesafI.A Pepsi, where this tech-forward approach leverages the brandâs custom-built AI, SonI.A, to assess consumer taste preferences in a fully immersive, multisensory format. VIEW THE CONCEPT  Tim Hortons has launched a new holiday season TV commercial for the Canadian market with an inspiring message about the power of compassion, caring and kindness. This special holiday message from Tims hits Canadian airwaves this week â including during a number of hockey games on Saturday night â and is also available to stream on YouTube. It was developed in partnership with GUT Toronto.VIEW THE SPOT Destination BC: The Great Wilderness Car Wash In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car.It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity. The unique setting of the car wash offered a unique opportunity to immerse travellers in an escape from everyday life in Northern BCâs wilderness, turning routine car care into an unforgettable experience. VIEW THE CONCEPT Decathlon: Make Time For Sports This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead â âMake Time for Sportsâ â by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year â but âadd to cartâ can have a dark side. In fact, 88% of Black Friday shoppers have previously overspent (TechReport, 2024). That overspending can induce financial and mental stress as well as negative feelings like anxiety and regret.VIEW THE SPOT VIEW 2 OUTDOORS Decathlon: Make Time For Sports This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead â âMake Time for Sportsâ â by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year VIEW 2 OUTDOORS Matties Place: Pet-ition A partnership between award-winning pet rescue Mattieâs Place and Publicis Toronto has gone all the way to the House of Commons. The ground-breaking âPet-itionâ campaign - the first petition signed by pets - was officially presented in the House of Commons on October 29th, thanks to the backing of federal member of parliament Julie Debrusin.VIEW THE CONCEPT  A young woman travels home after working the night shift at her job. Her family back home is reassured of her safety as she takes Go Train for her daily commute. VIEW THE SPOT |
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