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WWF: Arctic Programme: Less Noise More Life

 TV   CANADA    February 26, 2021 16:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fc4e56_0004.png&width=200bowhead whales, is depicted in a moving new spot created and produced by Linetest, the animation and design studio based in Vancouver, BC. Titled 'Less Noise, More Life,' it debuted on February 20th, World Whale Day, on the website of the WWF Arctic Programme at https://arcticwwf.org/. It launches just as a new study on the impact of ocean noise, recently published in the journal Science, has generated headlines around the world.

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Uber Eats: Lock Down Life

 TV   CANADA    February 26, 2021 16:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F79891_0000.png&width=200Uber Eats has recently collaborated with Toronto-based director, Lana Maclin, to release a wonderfully humorous spot which depicts the harmony and joy of couples cooking together. Lana is represented at Sparks' sister company, Sans Bornes and her work never fails to make you laugh. This spot for the food delivery service was inspired by relatable domestic annals of 'locked down life', with Lana taking it upon herself to depict the comedy of errors that ensues when a couple attempts to simply cook a meal together. The film was shot on location in Toronto and features the popular comedic couple Rodrigo Fernandez-Stoll and Gwynne Phillips.

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Public Safety Canada: Human Traffic

 TV   CANADA    February 26, 2021 15:47
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F07407_0003.png&width=200An-eye opening new public awareness campaign commissioned by Public Safety Canada works to highlight the grim realities and prevalence of human trafficking in Canada. Many Canadians have misunderstandings about human trafficking. This campaign was developed to highlight public misperception and encourage Canadians to get the facts. Human trafficking is a complex crime and is not what it seems at times. Traffickers get their victims to comply through different forms of coercion and exploit them through activities usually related to sexual services or labour.

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Drug Free Canada: Start The Conversation

 TV & RADIO   CANADA    February 24, 2021 12:11 (Edited: February 24, 2021 23:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/45e6a_0000.png&width=200Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens. But having those conversations can be uncomfortable, tricky, and often come without the grounding of experience. To help concerned parents, Drug Free Kids Canada has created a movement to encourage and support them while provide tips and tools to start an important conversation around the harms of problematic drug use.

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Drug Free Canada: Voice Assistant

 RADIO   CANADA    February 24, 2021 11:54
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200Since the start of the pandemic, experts agree that cannabis use has almost doubled in Canada. A statistic that obviously impacts and includes young people. The numbers are worrying to parents who are looking for a way to have a conversation about cannabis with their teens.

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Canadian Mental Health Assoc.: New Words For Now

 PRINT   CANADA    February 12, 2021 10:11
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FFeb%2Ftn_122295_1613028296_smeyeling.jpg&width=200Mixtape, Toronto has teamed up with Illustrator and Designer, Sara Kralovanszky, to launch this 'New Words For Now' campaign for the Canadian Mental Health Association.

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Coors Light: The Out Of Office Office

 AMBIENT   CANADA    February 12, 2021 09:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F0c0af_0000.png&width=200We all need a change of scenery right now. To help people conciliate their work-chill balance, Coors Light created the Out-of-Office Office, a very remote workspace that turns videoconferencing backgrounds into reality. People can book their spot to work from this Cubicle until March 1st.

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Silver Linings Foundation: Dear Becca

 RADIO   CANADA    February 11, 2021 11:20
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Fimages%2Fradioshot.jpg&width=200A Canadian spot for the Silver Linings Foundation

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Super Bowl: Feast Generator

 INTERACTIVE   CANADA    February 09, 2021 08:08
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FFeb%2Ftn_122189_1612758293_Feast+Generator.png&width=200The Super Bowl is known as much for the football as it is for the feasts. In order to help its community prepare for the weekend, Sid Lee Montreal created a feast generator for your Super Bowl celebrations. This 8-bit, retro video game style quiz that borders on the absurd will provide participants with a custom-made feast menu after answering six fairly simple football questions. Whether you’re rooting for Mahomes, Brady or The Weeknd, the microsite was created by a few football enthusiasts so you can make the most of your Sunday night.

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Bum Run : Get Off Your Bum & Run

 TV   CANADA    February 06, 2021 13:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F156e3_0000.png&width=200Bumrun has launched its first fully integrated campaign via Good&Ready, Toronto in support of its event on 25th April. The 5K run, traditionally held in Toronto, will be virtual this year and will seek participation across the country.

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Kia Sorrento: Back To The City

 TV   CANADA    January 28, 2021 19:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F78d74_0004.png&width=200Kia Canada Inc., is driving into 2021 at full speed with a high-energy launch campaign for its 2021 Kia Sorento model. The work is being carried out by full-service advertising agency Innocean Worldwide Canada. The Sorento has been a key vehicle in Kia’s SUV lineup since 2002. Kia has boldly re-imagined the 2021 model, offering a three-row SUV that delivers a refined driver-centric experience through elevated driver technology and safety features. With a full redesign under its belt, the Sorento aims to appeal to a new customer segment for the vehicle than it has in the past. Because of this, Kia alongside Innocean Worldwide Canada treated the launch campaign as a brand-new nameplate, with the intention of building brand awareness and familiarity with a new audience.

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Kits Eyewear: Open Your Eyes

 TV   CANADA    January 28, 2021 18:43 (Edited: January 29, 2021 05:43)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/1bc2c_0000.png&width=200KITS Eyecare Ltd., a digital eyecare platform based in Vancouver, British Columbia has launched a North American advertising campaign that will consist of TV, print, digital, audio, and social content. The integrated campaign "Open Your Eyes" launched nationally following a successful initial public offering and is meant to enlighten consumers so they expect more when it comes to buying contact lenses and glasses online. "Open Your Eyes" introduces a humorous KITS Guru whose unique approach to mindfulness provides new perspectives; enlightening consumers so they can see that shopping for contact lenses and glasses should be simple

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Advertising & Design Club Of Canada: 2020

 TV   CANADA    January 27, 2021 14:56
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F47745_0000.png&width=200After postponing their annual award show in 2020, the Advertising & Design Club of Canada has announced the return of their annual award show for 2021 under the theme ‘Unquarantine Your Creative'. The tongue-in-cheek call-for-entries campaign, created by Toronto's Zulu Alpha Kilo, looks to celebrate all the amazing work that has emerged in 2020 despite all the challenges we’ve faced. The campaign includes both video and social content.

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Heinz Ketchup: Draw Ketchup

 INTEGRATED   CANADA    January 24, 2021 22:06 (Edited: January 25, 2021 09:06)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/f1fd2_0003.png&width=200If someone asked you to draw ketchup, what would you draw? That’s the question behind Heinz Ketchup’s latest campaign which anonymously asked participants across five continents to 'draw ketchup'. The result? Perhaps not surprisingly, people drew Heinz Ketchup. Now, Heinz is using these drawings as new labels for its bottles and featuring them in its ads in a campaign launching today. The experiment was conducted across five continents, none of whom knew it was for Heinz. All they were told was to 'draw ketchup', and most reacted by drawing a bright red bottle with 'Heinz' written on it.

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Don't Kill Your Grandma

 PRINT   CANADA    January 23, 2021 08:02 (Edited: January 23, 2021 19:02)
https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2021/Jan/tn_121804_1611274162_Dont Kill Your Grandma1.jpg&width=200With COVID numbers on the rise in Canada, and around the world, Toronto-based creative agency Open has launched a social campaign with a simple yet important message: Don't Kill Your Grandma. The campaign features images of Laura Ashley-inspired fabric and wallpaper patterns: things we typically associate with our grandmothers, and a positive reminder of how much we love them. The headline, in contrast, is reminiscent of on-pack cigarette warnings. The messaging is simple: we love our grandparents and we don’t want to put them at risk with careless and reckless social behavior during the pandemic. Let's all stay home and safe and let’s make sure we can see our grandmas and grandpas once this is all over. Originally launched over the holiday season to encourage Canadians not to travel or spend time with people or family outside of their own households, the social campaign has been relaunched as Ontario enters a second emergency that has resulted in a stay-at-home order and enhanced lockdown restrictions

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Molson Canadian: It's Complicated

 TV & OUTDOOR   CANADA    January 19, 2021 17:56 (Edited: January 20, 2021 04:56)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/49866_0000.png&width=200In time for Wednesday's puck drop and marking the start of the newly named North Division, Molson Canadian launches a new ad campaign shining light on the quintessentially Canadian 'complexities' faced by hockey fans coast-to-coast.

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Goldfish Crackers : Feeding The Imagination

 OUTDOOR   CANADA    January 19, 2021 17:29
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2021%2FJan%2Ftn_121695_1611018995_1_FeedingImagination_Noah.jpg&width=200Childhood creativity rarely gets seen beyond fridge doors and classroom walls. Goldfish inspires kids across Canada by taking their imaginations from fridge door to outdoor in a national OOH campaign.

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FitTrack: One Size Fits One

 TV & OUTDOOR   CANADA    January 12, 2021 16:11 (Edited: January 13, 2021 03:11)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/924f3_0000.png&width=200For years, the health and fitness industry has told us that our health – and our worth – is synonymous with our weight. But true health is about more than just a number on a scale. 'Live Your True Health', a new global campaign for FitTrack created by Toronto-based agency The Garden, is busting industry myths and reshaping perceptions of health.

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Tourism Canada : The Better America

 TV   CANADA    January 12, 2021 15:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F54121_0002.png&width=200Are Canada's boring travel ads the reason people never think true north when traveling to North America? Here's a new take on the mundane genre, while poking a little fun at our big brother to the south.

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Subaru: The Fight For Space

 TV   CANADA    January 07, 2021 10:25
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5ca53_0000.png&width=200Many families rely on Subarus for their road trips and adventures, but awareness around the Ascent Subaru's new 3-row SUV is low. We needed an epic way to introduce the biggest Subaru ever. A 30 second spot tells the story of an age-old conflict that pits sibling against sibling, brother against brother: the fight over seats before a road trip. With the incredibly spacious, 3-row Ascent, the fight for space is over. Other touchpoints spoke to safety, reliability and performance, while always coming back to size as our main differentiator. The 2021 Subaru Ascent is big on everything.

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Coors Light: Chill Starters

 PRINT   CANADA    December 29, 2020 07:36
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FDec%2Ftn_121229_1609189547_slide_1_ENG.jpg&width=200As the "worst year ever" comes to an end, Coors Light wanted Canadians to get some closure on 2020. Using shredded newspaper containing some of the suckiest news of the year, Chill Starters allows people to chill in front of the fire thinking about 2021 while the worst of 2020 burns away.

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Tim Hortons: Snowpeople

 TV   CANADA    December 28, 2020 11:52
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe2892_0000.png&width=200The first snowfalls across Canada signal the start of an age old Canadian tradition: snowman-building. Today, those snowpeople are as diverse as the Canadians who create them - sticks, carrots and spare buttons are now seen alongside items like snow locs, eagle feathers and dupattas. This holiday season, we're celebrating diversity and inclusion and the ability to find happiness in even the smallest things, like building a snowperson. After all, we are all made of the same snow.

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Pony: Don't Be A Dick

 AMBIENT   CANADA    December 23, 2020 12:48
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F571a5.png&width=200Canadian creative agency, lg2, and Montreal illustrator-artist, Pony, have a nose for creating awareness about proper mask wearing. And the results are hilarious. In early December, Pony had an interactive screen installed in the window of her Plaza St-Hubert boutique to capture the naughty ways that passers-by wear their masks. As they stop to check themselves out on the screen, Mr. Lonely, a charming yellow penis, pops out of the end of their exposed noses, courtesy of an augmented reality filter.

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Broadview Danforth BIA: Out Of Work Mannequins

 AMBIENT   CANADA    December 19, 2020 15:08 (Edited: December 20, 2020 02:08)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/776c2_0000.png&width=200Many are questioning the fairness of the provincial government’s lockdown restrictions that seem to unnecessarily target and punish small businesses. While the lockdown prevents 'non-essential' small businesses from accepting foot traffic, large corporate chains can continue welcoming all customers and profit by selling thousands of nonessential items. So the small businesses' pain is the big box stores' gain. And now, Toronto's business owners are using creativity to get their message out with an installation of 'out of work' mannequins holding signs with cheeky messages including "Hungry for customers", "Storeless and cold" and "Spare lunch? Big box is eating mine".

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Canada : Post A Street Named Joy

 TV   CANADA    December 15, 2020 06:32
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F68b14_0000.png&width=200Send a little joy someone’s way this holiday season with Canada Post. Agency: The&Partnership Canada.

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Bell Canada: I'll Be Home

 TV   CANADA    December 06, 2020 13:29
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F5480f_0000.png&width=200As more and more Canadians rely on technology to stay connected and celebrate the holidays, Bell has launched a campaign to warm some hearts and remind us of what connects us. Created by long time agency partner Zulu Alpha Kilo, the first film in the campaign features an historic stroll through the history of communication in one instance, starting right at the invention of the telephone itself traveling through the 1940s, 50s, 60s 80s right up to the modern day.

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Insurance Brokers Association Of Canada: Fries

 PRINT   CANADA    November 26, 2020 07:37
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Feea62.png&width=200To promote National Safe Driving Week, the Insurance Brokers Association of Canada partnered with the Canada Safety Council to tackle the issue of distracted driving. In this ad, we exaggerate the quantity of French Fries to suggest that if you eat while driving, you may not have your eyes on the road.

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Vancouver Science World: More Nerds Needed

 TV & OUTDOOR   CANADA    November 24, 2020 11:39 (Edited: November 24, 2020 22:39)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/4ac69_0000.png&width=200Science World, a famous Vancouver institution, has recruited famous nerds for a campaign to help save them from closure and loss of revenue due to COVID-19. The fundraising campaign, created by Rethink Canada, is titled “The World Needs More Nerds” and features a wide range of scientific superstars as kids. Like Jane Goodall, Astronaut Chris Hadfield and NFL player Laurent Duvernay Tardiff who has a medical doctorate and has opted out of the NFL season to continue working on the frontlines in Canada. The campaign also features local B.C. heroes like Dr. Bonnie Henry, conservationist Ken Wu and others.

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IGA: Made With Love

 TV   CANADA    November 21, 2020 07:13
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F7ec32_0002.png&width=200For the third year in a row, IGA supermarkets are launching an animated film for the holidays, titled Made with love, in collaboration with the creative agency Sid Lee. This tale, about the ripple effects of sharing and food’s ability to bring people together, also supports a fundraiser with animated origami, available in all IGA stores across Quebec.

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Canada Safety Council: Mandatory Sentence

 PRINT   CANADA    November 21, 2020 06:36
https://www.bestadsontv.com/includes/image.php?image=https%3A%2F%2Fwww.bestadsontv.com%2Ffiles%2Fprint%2F2020%2FNov%2Ftn_120407_1605886765_Mandatory.jpg&width=200Old age is not a crime. But across Canada, there are countless seniors who are facing abuse and neglect, and living in prison-like conditions. For National Senior Safety Week, the Canada Safety Council, a leading voice and resource for safety, sought to highlight this harsh reality.

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Montreal Children's Hospital: Long Live Little Brats

 TV   CANADA    November 17, 2020 09:14
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fa365c_0003.png&width=200They are sometimes unruly. Rambunctious. Loud. Strong willed. Who cares? At the Children’s, we prefer our kids to be spirited, even a little bratty anything but sick. Because a bratty kid is a healthy kid, we invite you to celebrate the mischievous side of children in Quebec. Help the Children’s get its young patients back on their feet and bursting with energy again.

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Home Equity Bank Royal Canadian Legion: Pause

 TV & OUTDOOR   CANADA    November 13, 2020 08:42 (Edited: November 13, 2020 19:42)
https://www.bestadsontv.com/includes/image.php?image=s3://bestadsontv.com/thumbs/26664_0000.png&width=200Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and brought the Remembrance Day moment of silence to video game streaming services like Twitch in a campaign that saw over a million gamers around the world laying down their controllers. The campaign, #PauseToRemember, was part of a broader partnership around HomeEquity Bank’s sponsorship of the Legion's digital poppy initiative.For its second year, the campaign is centered on a newly assembled group of WWII veterans called Team Legion. This team joined the world of online gaming to share their real experiences on Remembrance Day.

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Royal Canadian Legion : HomeEquity Bank Team

 TV   CANADA    November 05, 2020 21:02
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F58378_0001.png&width=200Remembrance Day, when commonwealth countries hold ceremonies to honour their veterans, will look different in 2020. As we face one of our greatest challenges in peacetime the COVID-19 pandemic it's more important than ever to ensure that our veterans' stories of courage and selflessness are passed on to future generations. Last year, the Royal Canadian Legion, in partnership with HomeEquity Bank and Zulu Alpha kilo, brought the Remembrance Day moment of silence to video game streaming services like Twitch in a highly successful campaign that saw nearly a million gamers in 114 countries around the world lay down their controllers.

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Hudson's Bay: A Call To Joy

 TV   CANADA    November 05, 2020 20:49
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3c382_0000.png&width=200This year, the Holidays may feel a little different. But now more than ever, Hudson’s Bay believes in celebrating the moments that bring us all together. With a little help from some friends, 2020 Emmy Award winners and stars of Schitt’s Creek Catherine O'Hara and Annie Murphy, Hudson's Bay is rallying all Canadians to embrace the festive spirit of devoted Holiday enthusiasts, in its 2020 Holiday Campaign ‘A Call to Joy.’

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Alzheimer Society Of BC: Don't Change

 TV   CANADA    November 03, 2020 07:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ff3b03_0003.png&width=200The Alzheimer Society of B.C. has released a bold new regional campaign urging people not to change how they support and spend time with family and friends living with Alzheimer's disease or another dementia. Aimed at increasing the public's understanding of the role they can play in supporting people living with the disease, the campaign is a first for the charity. The Alzheimer Society of B.C. ensures people affected by dementia are not alone,

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Rock The Vote: Build The Vote

 TV   CANADA    October 29, 2020 16:46
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Ffb998_0000.png&width=200Rock the Vote, the non-partisan, non-profit who for 30-years has been building the political power of young people, announced a new initiative, Build the Vote, which will see the organisation dive into the world of Minecraft for the first time to engage both young first time voters and future voters on the election process. On 26th October, Rock the Vote opened voting houses in Minecraft to allow young Americans to learn how to vote and experience voting for the first time.

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The Royal Canadian Legion: Pay Tribute

 TV   CANADA    October 28, 2020 15:43
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F3f9be_0001.png&width=200Leading up to Remembrance Day this year Canadians will have a new way of donating to the Royal Canadian Legion through a smartly designed, fully contactless Poppy box. 250 of the aptly named 'Pay Tribute' Poppy boxes have been created to give Canadians choice in how they donate while preserving the tradition of wearing a lapel pin poppy as an act of Remembrance. They have been engineered to operate in an unattended fashion, not requiring a Veteran or volunteer to accompany them as they have in the past as the Legion looks to keep those most vulnerable safe during this ongoing global pandemic.

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Reel Start:Give New Voices A Voice

 WEB FILM   CANADA    October 28, 2020 15:07
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F714a8_0000.png&width=200Toronto creative agency FUSE Create partners with non-profit Reel Start to promote its mission of empowering under-represented youth. There’s an incredible group of young, diverse filmmakers waiting for their moment to shine, we just need to give them a shot. That’s the message of "Give New Voices a Voice", the new campaign developed by Toronto agency FUSE Create for Reel Start, a non-profit organization that empowers kids to change their world through film.

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DoorDash: Welcome To The Flavourhood

 TV   CANADA    October 28, 2020 13:06
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2Fe537f_0004.png&width=200DoorDash takes viewers on an animated journey of miniature Canadian neighbourhoods and eateries in the brands first major Canadian campaign and first collaboration with new agency partner, john st. Among businesses that have been impacted by the COVID-19 pandemic, restaurants have been hit particularly hard. With restrictions imposed on indoor dining and recommendations to stay close to home, delivery has become an essential service for both restaurants and consumers.

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Bell Canada: Couples Yoga

 TV   CANADA    October 24, 2020 16:04
https://www.bestadsontv.com/includes/image.php?image=s3%3A%2F%2Fbestadsontv.com%2Fthumbs%2F8b52b_0000.png&width=200Zulu Alpha Kilo, Toronto has released this campaign for Bell Canada, Canada’s largest Telcom company. because there's a lot more video calling happening these days and Bell has the perfect solution with their 15x faster upload speeds.

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