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Seen and noted
 We all know the benefits of being active, yet the limited free moments in our days often slip away, consumed by sitting, scrolling, and binge-watching. Thatâs why ParticipACTION, a not-for-profit organization, launched a new brand platform encouraging Canadians to remove the barriers to physical activity and make room to move. In the launch spot, a larger-than-life hole serves as a powerful metaphor for the holes of free time we can create in our day. VIEW THE SPOT Responsible Gambling Council: Gaming The Responsible Gambling Council introduces 'The Randoms'. They're the chaos, the twists, and the unexpected outcomes that appear every time you make a bet. The spots launch the 2024 campaign 'Random Is Always In Play' reminding young gamblers about the risks of betting with a lighthearted take on a serious issue.VIEW THE SPOT PLAY THE RADIO SPOT  The holidays get a mischievous twist this year as McDonald's Canada unveils its much-anticipated new commercial for the Grinch Meal. Created by Wieden+Kennedy and directed by Jesse James McElroy through Alfredo Films, the ad brings the iconic Grinch front and centre for a feast that's equal parts festive and fiendishly fun.VIEW THE SPOT  Thereâs a unique kind of silence that falls over the table during holiday dinners - a moment of stillness when everyone is too busy savouring their food to say much. Itâs that peaceful pause when the meal takes centre stage, and conversation fades into the background. But this year, KFC Canada is spinning things around and seizing the silence⦠by offering something no one saw coming into the holiday mix.VIEW OUTDOOR Shift Education: The Undodgeable Mailer VML Vancouver, in partnership with Shift Education, have launched a new campaign to raise awareness for the need of safe environments for young people to learn sexual education. In Canadian schools, gym teachers teach sex ed and many have been avoiding the curriculum altogether. Yes, sex education can be awkward. But if kids arenât getting the proper sex ed they need in school, they turn to other sources that could be misleading or even dangerous. VIEW THE CONCEPT Pepsi: DesafI.A-Pepsi Pepsi is rewriting the rules of blind taste testing with âDesafI.A Pepsiâ, a modernized, AI-driven take on its classic 1975 âPepsi Challenge.â The campaign title is a play on words in Spanish, combining 'DesafÃoâ (Challenge) with 'IA,' the Spanish abbreviation for artificial intelligence. Colombia was the first country to implement DesafI.A Pepsi, where this tech-forward approach leverages the brandâs custom-built AI, SonI.A, to assess consumer taste preferences in a fully immersive, multisensory format. VIEW THE CONCEPT  Tim Hortons has launched a new holiday season TV commercial for the Canadian market with an inspiring message about the power of compassion, caring and kindness. This special holiday message from Tims hits Canadian airwaves this week â including during a number of hockey games on Saturday night â and is also available to stream on YouTube. It was developed in partnership with GUT Toronto.VIEW THE SPOT Destination BC: The Great Wilderness Car Wash In a first-of-its-kind activation, Destination BC, working with Zulu Alpha Kilo, launched The Great Wilderness Car Wash in Hamburg, Germany. This immersive experience was aimed at educating and inspiring German travellers to discover the wonder of Northern BC, all from the comfort of their car.It is well known in the world that Germans love their cars. And what they love more than their cars is a good car wash; however, strict regulations prohibit washing cars at home to protect rivers from runoff, making car washes a coveted necessity. The unique setting of the car wash offered a unique opportunity to immerse travellers in an escape from everyday life in Northern BCâs wilderness, turning routine car care into an unforgettable experience. VIEW THE CONCEPT Decathlon: Make Time For Sports This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead â âMake Time for Sportsâ â by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year â but âadd to cartâ can have a dark side. In fact, 88% of Black Friday shoppers have previously overspent (TechReport, 2024). That overspending can induce financial and mental stress as well as negative feelings like anxiety and regret.VIEW THE SPOT VIEW 2 OUTDOORS Decathlon: Make Time For Sports This Black Friday, Decathlon is launching a brand act that goes against the grain: empowering Canadians to skip the sales and instead â âMake Time for Sportsâ â by inviting the brand to their calendar booking for the opportunity to be gifted sports gear. The Friday after American Thanksgiving is the biggest retail moment of the year VIEW 2 OUTDOORS Matties Place: Pet-ition A partnership between award-winning pet rescue Mattieâs Place and Publicis Toronto has gone all the way to the House of Commons. The ground-breaking âPet-itionâ campaign - the first petition signed by pets - was officially presented in the House of Commons on October 29th, thanks to the backing of federal member of parliament Julie Debrusin.VIEW THE CONCEPT  A young woman travels home after working the night shift at her job. Her family back home is reassured of her safety as she takes Go Train for her daily commute. VIEW THE SPOT  Since 2023, VIA Rail Canada has been gradually introducing its new trains into service along the Québec-Windsor Corridor. With 75% of them now in operation, VIA Rail and Cossette are celebrating this landmark moment by launching âTrain Story,â a creative and touching campaign inspired by the Pixar animation studioâs universe. VIEW THE SPOT  The Salvation Army in Canada is launching a new campaign to raise awareness about the harsh realities of poverty. This initiative addresses the difficult choices many Canadians faceVIEW THE SPOT  Thanksgiving is a cherished time for family traditions, including the presidentâs turkey pardon, which dates back to the Civil War. This Thanksgiving, Last Prisoner Project - a national, nonpartisan non-profit - and Sid Lee are launching a new campaign titled 'Pardon People. Not Poultry.,' VIEW THE SPOT  The Canadian Womenâs Foundation is launching AwarePod, the worldâs first earbud for women. AwarePod features advanced audio performance, cutting-edge design, leading wireless technology ⦠all in just one earbud.Why just one? Because for women and gender-diverse people to feel safe, theyâre expected to keep one ear to the ground. VIEW THE SPOT  White Ribbon is the world's largest movement of men and boys working to end violence against women and girls, promote gender equity, healthy relationships and a new vision of masculinity. But these stereotypes are so deeply rooted in our culture, it's difficult to start a conversation about it with young men as they tend to quickly shut down or tune out to avoid talking about it. VIEW THE SPOT  Air Canada is joining forces with Vince Carter to celebrate his career as the Toronto Raptors prepare to retire his jersey tomorrow evening. Adding to the excitement, Air Canada has unveiled a special Vince Carter livery in honour of his impact on basketball in Canada. Vince, known for his gravity-defying dunks, earned the nickname "Air Canada" during his seven seasons with the Toronto Raptors. VIEW OUTDOOR Go Train: Discover The Journey INNOCEAN Canada taps into the cultural passions of a younger audience with the launch of the all-new Kia K4. This innovative campaign breaks away from the traditional, aiming to captivate a demographic that "moves different."VIEW THE SPOT Hellmans: Freaky Recipes Inspired by the weird and wonderful mayo recipes found on social media throughout the years⦠bologna mayo cake, spicy mayo margarita, mayo popcorn salad⦠the team has created some cult classic-style visuals evocative of the early 1900s (the brand has been around since 1913!) in a âFreaky Recipesâ series this Halloween.VIEW THE 2 ADS VIEW OUTDOOR  There's no one right way to raise a baby; only the right way to raise YOUR baby. That's what Canada Royal Milk's new campaign for Niuriss infant formula is all about - celebrating the unique and beautiful ways that people all across Canada raise their families.Niuriss is the only formula made in Canada, from Canadian milk. Which is why we're proud to call it A Canadian Formula for Parenthood.VIEW THE SPOT McDonald's Canada: Don't Let Hunger Lurk On Halloween night, terror takes hold. It races through the streets, hunting its next victim. A vampire? A zombie? No â the very real fear of running out of fries.This year, McDonaldâs drew inspiration from this feeling to create an unforgettable campaign. Two simple fry cartons at the bottom of a McDelivery bag form a pair of menacing eyes, symbolizing hunger. And since our brains evolved to detect predator eyes*, the visual is literally impossible to ignore. This festive campaign appears everywhere along the path of busy parents and costumed partygoers over Halloween weekend.VIEW OUTDOOR Ontario Cannabis Store : Buzzkill Activation To celebrate the sixth anniversary of cannabis legalization in Canada, the Ontario Cannabis Store (OCS) and Alcohol and Gaming Commission of Ontario (AGCO) are unveiling "Buzzkill," a pop-up experience that mimics an illegal dispensary. Instead of selling cannabis, âBuzzkillâ delivers critical consumer education through a first-of-its-kind awareness campaign for the public cannabis sector. VIEW THE SPOT VIEW OUTDOOR  Restaurant chain Osmowâs Shawarma is turning up the flavour and the fun with its latest campaign, âHooked on Sauce,â featuring its wildly popular Garlic Sauceâa creamy, rich sauce so good, itâll have you hooked. Blending tradition with modern flavour, Osmowâs Garlic Sauce has earned a cult-like following and become the most popular item on the menu. Itâs not just a condimentâitâs a culinary marvel. VIEW THE SPOT  The Canadian Down Syndrome Society (CDSS), in collaboration with Daughter Creative and Down syndrome organizations across Canada, is launching a new awareness initiative for Canadian Down Syndrome Week (October 20-26, 2024). Titled "The Friendship," the campaign sheds light on the often-overlooked issue of loneliness and social isolation faced by many adults with Down syndrome VIEW OUTDOOR  Part of Hellmann's Canada food partnerships and education program, we looked to encourage parents and kids to pay more attention when it comes school lunches and avoiding leftovers. Creating a campaign from a unique POV - lonely lunchboxes. Saddened and fed up with being left aside by their kids. They just want to feel full again.VIEW THE 3 ADS  Apple has launched a new âMade on iPadâ campaign showcasing the creative process behind the creation of iconic goaltendersâ masks as the North American hockey season has kicked off. Renowned artists Jordon Bourgeault, Travis Michael, and Dave Gunnarsson bring to life seven of the most exciting goalie mask designs for this season using iPad Pro and Apple Pencil Pro. Unleash your inner fantasies with Waifumiia's exclusive OnlyFans content - free preview & unlimited access to her hottest videos, photos, and XXX experiences inside! Explore her collection of steamy cosplay tapes, best blowjob scenes, and anal adventures in high-def quality. Don't miss out on this sizzling waifu's masturbation sessions, pussy play, and more! Join now and discover why Waifumiia is the Ultimate XXX Sensation!VIEW THE SPOT  Nile Coffee Club has teamed up with director Myles of Revolver Films for the brandâs dramatic online campaign, âGood Enough To Fight Forâ. The commercial opens on a scene of post-party lethargy, guests sprawled over the floor, lawn, and even roof. The ring of the doorbell announcing a Nile Coffee Club delivery snaps them out of their stupor and sets off a tense race to the front doorVIEW THE SPOT  In a world where pursuing dreams, both big and small, can often be overwhelming and complex, CIBC embraces the notion that every ambition matters. By redefining the narrative around ambition, CIBC inspires individuals at all stages of their journeys to chase their passions with gusto. With the right financial advice to build momentum for your journey, VIEW THE SPOT Maple From Canada: Maple Mate Maple from Canada, a brand representing over 13,300 maple farmers, wants to keep encouraging Americans to indulge in pure maple syrup. With cuffing season ongoing, the organisation knows many Americans will be looking for date ideas and they want to offer them a sweet deal: if Americans invite a Canadian to a brunch date, Maple from Canada will pick up the bill as part of their initiative called Maple Mate. Indeed, many popular dating apps such as Bumble report that the period from November to February is their busiest time.VIEW THE CONCEPT  In a world where the pressures of life often overshadow simple pleasures, The Rec Roomâa premier destination for fun with great games, delicious food and live entertainmentâis launching a new brand platform and campaign in which a symbol of childhood can help seize hold of something far more elusive: the carefree joy of play. âMake Room for Playâ VIEW THE SPOT  As the AGO welcomes a younger and more diverse audience than ever before, the challenge of breaking through to audiences who don't consider themselves "art people" is even more important. Gallery of Us, the AGOâs new brand platform developed with Zulu Alpha Kilo, shows how art isnât separate from usVIEW THE SPOT  Astronaut Chris Hadfield attempts to show customers how to pronounce 'Optical Coherence Tomography' in this Canadian ad for Specsavers.VIEW THE SPOT  The CHU Sainte-Justine Foundation has launched a new public awareness campaign platform called âGrow Beyondâ. Created by LG2, it features messages from the patients themselves, the real heroes of this campaign. Each piece of the campaign highlights a real-life story of a child who has benefited from the exceptional care provided by CHU Sainte-Justine and made possible by the innovative research funded by the Foundation. VIEW THE SPOT  Itâs that time of year again, when the iconic KFC bucket takes centre stage, ready to serve up a delicious helping of joy and nostalgia for their biggest digital promotion of the year - âFirst Bucketâs On Us.â Introduced by Colonel Sanders in the 1950âs, this beloved bucket has become more than just an iconic container; itâs a symbol of comfort, celebration, and finger-lickinâ good times across the globe. From family feasts to late-night cravings, the KFC bucket is the ultimate culinary companion. So, to celebrate this timely promotion, KFC is flipping the script by tapping into its bucket of fame, showing it in a way Canadians have never seen before VIEW THE SPOT  At Meridian, youâre not a number, youâre a Member, and our Members are everything. Because around here, banking is different.VIEW THE SPOT  Kicking Horse Coffee is introducing its bold new brand platform, 'Kickstart Your Heart,' designed to stand out in a crowded market and capture attention with its fresh, dynamic approach.VIEW THE SPOT  UHN Foundation is excited to unveil its first mass-media fundraising campaign under the UHNITED brand platform. Launched in January 2024 in partnership with Zulu Alpha Kilo, the UHNITED platform spotlights the world-renowned institutions and people working together under the UHN umbrella to achieve never-been-done advancements in health care. VIEW THE SPOT  In Alaskaâs vast, untamed wilderness, survival isnât just about enduranceâitâs about being defiant by nature, especially when it comes to staying connected. GCI and Cossette captured this spirit in the launch of their new creative platform, Wildly Ingenious. VIEW THE SPOT |
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A father and son rebuild a bond while on a trip to Niagara Falls.