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Seen and noted
 The M&S Autumn 2024 Womenswear campaign launches today. âBig Autumn Energyâ was developed for the retailer by Mother Design and Mother. It is part of M&Sâs ongoing journey to reshape for growth by broadening its appeal and elevating style perceptions. A 30-second film, directed by Lope Serrano, AKA Canada, showcases a high fashion aesthetic, punctuated by ordinary, everyday scenarios, from walking the dog to raking autumn leaves. VIEW THE SPOT  Do Penguins Have Knees?Ontario Beef says you can ask your butcher pretty much anything.Ontario Beef, the public-facing identity of Beef Farmers of Ontario (BFO), is launching a campaign to empower consumers to ask their butcher for Ontario beef. VIEW THE 2 SPOTS  McDonaldâs Canada serves up a winning formula with 'Find your Fryternity,' a recruitment campaign developed by Cossette. This initiative targets young adults and celebrates the importance of friendships at work.VIEW THE SPOT  To show that periods in sports are normal, Knix is launching a new kind of sponsorship program: world-class athletes are invited to publicly talk about their period at sporting events during which they're competing on their period, and Knix will pay them every time they do. In the spot, we see Megan Rapinoe going through what appears to be a series of pre-, post- and mid-game interviews. period.VIEW THE SPOT  In collaboration with global Toronto-based creative brand experience company, Juniper ParkTBWA, Nissan Canada has launched their new campaign, âWhole New Thrillâ. In creating this campaign, the team at Juniper ParkTBWA and Nissan Canada broke two conventions to make the campaign unique in a sea of auto sameness: Simple Simple Simple VIEW THE 2 SPOTS  Rethink shares its latest Molsonâs Olympics campaign, which sees the brand sponsoring a usually unheralded, but critical group of people who massively contribute to Canadaâs success at the Games â the parents of Team Canada athletes. To celebrate, thank and compensate parents of Team Canada athletes for the essential role they have played in raising the countryâs stars, VIEW THE SPOT Safehaven: One In 100 In every 100 children in Canada, 1% experiences some form of medical complexity. These children often fall through the cracks of the existing system of care, falling behind their peers. To raise awareness of the 1%, Toronto-based not-for-profit Safehaven is launching One in 100, an illustrated book to shine a light on the medically complex children in our communities that Safehaven works to support. Inspired by the beloved "Whereâs Waldo" series, One in 100 takes readers on a visual journey through iconic Toronto landmarks, encouraging them to find the medically complex child within the bustling scenes. This unique storytelling approach demonstrates that medically complex children are important parts of our local communities but often go unnoticed or forgotten.VIEW THE CONCEPT Soles4Souls: Doors Of Opportunity Non-profit Soles4Souls asks North Americans to walk in its recipientsâ shoesThe national awareness campaign from FUSE Create shows how a simple pair of shoes can open the door to opportunity, hope, education, and a futureAs anyone who has ever walked into a room wearing a cool pair of kicks can attest, a good pair of shoes can help a person feel not only comfortable, but confident and ready to take on the world. VIEW THE SPOT VIEW OUTDOOR  As almost every digital display in the world turned to a 'Blue Screen of Death', global sports Brand Decathlon switched their digital OOH ads into a way to get more people outside.VIEW 2 OUTDOORS  Knorr has been cooking up an exciting collaboration, with a fresh take to their Taste Combos campaign for 2024. The bouillon brand is remixing fast food dishes into craveable, nutritious and delicious homemade meals, partnering with multi-platinum music legend Ludacris.VIEW THE SPOT  âSponsored by Youâ marks the first Team Canada campaign for OLG since becoming the Official Ontario Lottery Partner of Team Canada. The campaign delivers a unique proposition for Ontarians: when you play, YOU sponsor Ontario athletes. This is because 100% of OLGâs profits are reinvested into Ontario and go towards the support of initiatives like the Quest for Gold program. VIEW THE SPOT  Air Canada has launched Ticket to Dream, a powerful new brand spot celebrating Team Canada's heroic journey to the Paris 2024 Olympic and Paralympic Games. The spot will be released on Air Canadaâs social platforms on July 17 and premiere on TV, cinema and online on July 26, helping stoke excitement among Team Canada and its devoted fans during the official opening ceremony for the Games.VIEW THE SPOT  Kruger Products, Canada's leading manufacturer of quality household tissue products, is letting consumers know in a playful new marketing campaign that nothing absorbs like SpongeTowels UltraPRO with its sponge-like absorbency and premium quality. VIEW THE SPOT  Chive realized that their pots and vases were more expensive on retail sites like Market Place and Kijj than at their sale. To highlight their low prices, they ran a campaign that showed customers how to make money by shopping at their sale and reselling itVIEW THE AD McDonalds Canada: Mural Activation For the Calgary Stampede For this yearâs Stampede, McDonaldâs Canada is lighting up the town with an eye-catching series of hand-painted murals as a tribute to Canadian agriculture, and to celebrate the nearly 50,000 farmers and ranchers who make its menu possible.VIEW 3 OUTDOORS  In a new campaign from Ogilvy New York and Ogilvy Canada, 'Unfold Your Moment,' Samsung highlights the make-or-break moments that we face every day, and the Fold and Flip's unmatched ability to help people rise to the occasion quickly and naturally in their moment of truth that industry-standard flat phones never could.VIEW THE 2 SPOTS  Many business insurance providers offer identical policies to all their clients. This "cookie-cutter" approach inspired a "1984" analogy, where the hero is expected to accept whatever the "Big Brother" Insurance Company Inc. churns out.VIEW THE SPOT   On July 4, the iconic Coffee Crispâa Canadian chocolate barâwas available in the US for just one special day, but there was a quirky twist: it could only be gifted by a Canadian. A one-of-a-kind vending machine was placed at the CanadaâUS border crossing at Peace Arch Park in Vancouver, BC, where Canadians invited their American neighbours to get a free Coffee Crisp. VIEW OUTDOOR  To highlight Moving Day and the frenzy that goes along with it, McDonald's Canada and Cossette really hit home with the Always Around the Corner campaign. The initiative showed that, even when consumers change postal codes, McDonaldâs is always nearbyâa familiar, friendly presence on whatâs often a very emotional day. VIEW THE AD  Cadillac Fairview launches its latest campaign, called âBring Back Playâ in partnership with several agencies from Publicis Groupe Canada: North Strategic for PR, Notch Video for production and Starcom for media planning and buying.VIEW THE SPOT  Sandbox VR has announced its summer campaign from Funday featuring the worldâs most notorious tough guy, prolific actor and restaurateur, Danny Trejo. This summer, go beyond the beachbod - come to Sandbox VR to get your Zombod ready to face-off against zombies in the fully-immersive experiences Deadwood Valley and Deadwood Mansion, created exclusively by Sandbox Content Studios.VIEW THE SPOT  The Beaches âRock the Starâ in New Converse CampaignConverse Canada and Little Burgundy Shoes launch "the shoe of the summer" featuring award-winning Toronto band The Beaches VIEW THE SPOT  Inspired by the journey of a boy with Down syndrome, Klick created the short film '47' for Cafe Joyeux, a global family of cafe-restaurants that hires and trains people with intellectual and developmental disabilities. Co-created with Zombie Studio, Canja Audio Culture, and the Down syndrome community.VIEW THE SPOT  wander through the mayo aisle of any supermarket and youâll see a sea of blue and yellow labels. While they might trick your eyes, theyâll never trick your tastebuds â because lookalikes donât tastealike.VIEW OUTDOOR Cracker Barrel: Invisible Cookbook In a new campaign led by Courage Inc., the iconic cheese brand Cracker Barrel reveals their first step in combating food waste by turning leftover ingredients into mouth-watering recipes, with the help of some cheese. In partnership with notable Canadian chefs Trevor Lui and Devan Rajkumar, Cracker Barrel has designed the Cracker Barrel Invisible Cookbook platform to inspire culinary ingenuity by demonstrating ways to transform your recipe-list leftovers into new, delicious recipes that are sure to keep you coming back for seconds.VIEW THE CONCEPT  Espolon Tequila announces âTo the Bone,â the brandâs first ever global campaign, which has debuted in Australia this month following a celebration of the 25th anniversary of Espolon Tequila Blanco. From the original vision of Espolonâs founder Cirilo Oropeza, to the iconic label design, Espolon is driven by a rebellious spirit rooted in modern Mexico, which now serves as the foundation for âTo the Bone.âVIEW THE SPOT  IKEA Canadaâs latest creative campaign from Rethink spotlights the kitchens and the brand-new line of bathrooms. IKEA is launching the campaign with a new commercial titled âComing Homeâ, which follows a young woman coming home after a night out. Set to the iconic tune of Creep by TLC, we see the hero quietly tiptoeing through her multi-generational home, so she doesnât wake her grandma, who has fallen asleep in the living room. VIEW THE SPOT  The launch video features Rob, a Toronto father and architect who lives with Parkinsonâs, walking along a city street. His gait is a little funky, his arm swings wildly as he walks, and his sways attracts stares from passers by, but he wins over everyone he meets. Set to the Beck song, Beercan, the spot ends with the line âItâs not Parkinsonâs. Itâs Swagger.â VIEW THE SPOT Saje: Natural Wellness May Take The Edge Off Saje Natural Wellness and One Twenty Three West have collaborated to refresh the brand and launch an eye-catching campaign built on real, proven natural remedies.VIEW THE 3 SPOTS VIEW 2 OUTDOORS Hellmanns: Mayo Eclipse A reactive piece to the Eclipse that happened in parts of the world, including the east coast of Canada. VIEW 2 OUTDOORS VIEW THE AD  Gildan is a blank t-shirt maker. To show their minimalist style, we created print ads resembling a minimalist t-shirt with witty lines.VIEW THE 3 ADS  Casey House creates fictitious drug, Stigmavir, to smash HIV stigma within the health care system Specialty hospital uses Gloria Gaynor's I will Survive to create a PSA that calls on health care practitioners to deliver equitable care for those living with HIV. The campaign is the fifth awareness campaign created in partnership with Toronto-based Bensimon Byrne to #SmashStigma VIEW THE SPOT  A new campaign from Destination Vancouver and creative agency WILL puts a friendly twist on traditional destination marketing. BCâs ski resorts are one of the most popular destinations in the world for Australian skiers and snowboarders, but they often skip over Vancouver, seeing it as a stop-over as opposed to a destination in its own right. Destination Vancouver set out to change this with a Sydney-focused campaign that shows Australians why Vancouver is worth the stay by encouraging them to make Vancouver one of Sydneyâs official Friendship Cities.VIEW THE 3 SPOTS  AI is increasingly blurring the line between what's real and what's fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked "tastier" than the real deal. Schneiders, the 134-year-old deli meat brand, known for delicious tasting, premium meat products, takes as much pride in the quality of their food as they do in the quality of their food photography. VIEW THE SPOT AI is increasingly blurring the line between what's real and what's fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked "tastier" than the real deal. Schneiders took this personally, and put their hand-crafted, authentic, real food photography to the test, to see if AI could come up with photos that weren't just tastier-looking than real food photography, but more delicious than Schneiders. VIEW THE SPOT  Nearly 80% of Canadians watch the Super Bowl because of the American ads. But in 2019, Canada made them illegal for TV. So, unless they hunt them down online, most Canadians will never see them.VIEW THE SPOT  A new :60 brand spot titled '80 Degrees' leads the campaign and continues Nescaféâs creative relationship with director Omri Cohen, who helmed the brandâs award-winning 'How the World Says Coffee' and 'Jars' short films. In '80 Degrees,' we see how coffee lovers around the globe prepare for their special cup as they wait for their pots to reach an ideal boil.VIEW THE SPOT  Mayana, a BIPOC-owned womenâs intimates brand, teams up with creative agency Anomaly to take aim at the sexualisation and judgment mothers face for their choice to breastfeed in public. Taking bold action to âBust The Stigmaâ around breastfeeding in public, Mayana crashed this weekendâs Toronto Blue Jays vs Los Angeles Dodgers game with a 42-person breastfeeding flash mob. VIEW OUTDOOR  To reach a new generation of 18 job seekers, NPower Canada has launched a new campaign under the platform 'CTRL your future,' tapping into the power of their alumni success stories, led by Brand Transformation agency Humanity.VIEW THE 2 SPOTS Get REAL Movement: Rarest Books Card On National Hockey Card Day (April 13th), the Get REAL Movement - a Canadian non-profit focused on combating 2SLGBTQ+ discrimination, racism and bullying - is releasing what theyâve coined the 'Rarest Rookie Card': an incomplete hockey card for an unidentifiable playerVIEW THE CONCEPT |
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